Botbot 3 Directions

BOTBOT
the robot spot
Sunday, October 10, 2010

Botbot, the toy robot museum, offers guided tours through the galleries...
as well as age-specific classes that teach kids and adults about robots. The goal being that
the museum patrons will eventually learn how to make their own toy robots in the future.
it’s all about __________.
inspiration
Botbot is all about inspiration...

creativity
creativity...
learning
learning....
building
, building...
fun
, fun
simplicity
and simplicity.
the name game

The naming process for the museum was a lot of fun. I started thinking about different aspects of robots and generated a list of words that came to
mind.
GEAR

Visual parts such as “gear” made it on the list, as well as words that related to the materials (things like
“galvanized”).
the bot box
I then started thinking of ways to break up the word robot which lead to possible names like “the bot box” and “bolt bots.” Eventually it was pointed out to me that I should relate the name back to the original
brand attributes. Modularity, simplicity, and fun were some of those originals- so I chopped off the “row” and multiplied by two to create.........
BOTBOT
Botbot. The name “botbot” came from the concept of modularity, which represents the forms
and visual elements that make up most toy robots. Botbot is fun to say and simple to
remember, which helps further instill a few of the museum attributes.
“Alphadrome Home of the Robots” is one of our competitors, their name is not simple or easy
to remember.
and the other competitor worth mentioning is the toy robot museum in Pennsylvania
direction one

This is the logo mark for the first direction of museum branding. The rigid structures and
inclusion of a wrench speaks to the aspect of building. The forms are simplistic and the mark
is easily remembered.
Photographs will be transformed into high contrast, black and white images with a blue color
shift. This “simplifies” the images, and the
color palette is simple. The blue is a fun, youthful color, where as the black and white help
keep the palette from being too childish.
The font choices are super simple and are easily read.
Here’s what the whole system looks like when it’s all together.
These are a few buttons that could be implemented into the museum ad campaign
direction two

The second brand direction is based off of these logo marks. They are simple, fun, easy to
recognize, and their general square form helps make them modular.
The base images will be old tintypes of children. The images have a natural sepia tint to
them.
the color scheme will be derived from the natural tones in the images. The black and white
will be replaced by a dark umber and the white will be replaced by a light cream.
The logo marks will either be super imposed and integrated into the tintype images, or
they will be integrated via pattern. The face interaction is just another fun direction and the
pattern represents the repetitive/modularity of robots.
The type is a little more “classical” which speaks to the past that the museum is hoping to
showcase, but it is still simplistic.
Here are all of the elements in various means.

direction three
The third and final direction, is the campaign that I am proposing.

This is the logotype. This is a simple and fun mark that is kid friendly.
Photographs will be more nostalgic in quality, black and white, with the icons and logo mark
superimposed over the photo in an interactive fashion. This speaks to inspirational aspects of
the museum as well as the fun/interactive/and simplistic aspects.
again the type is speaking to the past with the headline font, and the simplicity and ease of
the museum activities is represented with the main body copy font.
apart from the gray scale photographs, the main color will be a goldish yellow with red and
black as secondary supporting colors, they’re energetic colors that break up the monotony of
the black and white photographs.
This is possibly how the body copy could interact with the imagery in something like a
magazine ad.
These are a few buttons the system could produce

T-shirts that might be found in the gift shop at the museum.

a web-banner that could draw parents to the webpage

a magazine advertisement
a sketchbook that could be purchased in the gift shop that would facilitate children drawing
their own ideas
and a business card that could showcase the overall simplicity of the brand.
I believe the simplicity of forms and ideas interact well together and best represent the
overall brand attributes of fun, simple, and kid friendly, as well as secondary attributes such
as “speaking to the past” (through the use of headline fonts) and interactivity (through the
hand drawn icons superimposed over the photos.
Thank you.

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BOTBOT

the robot spot

Sunday, October 10, 2010

Sunday, October 10, 2010

Botbot is all about inspiration...

Sunday, October 10, 2010

Sunday, October 10, 2010

Sunday, October 10, 2010

Sunday, October 10, 2010

Sunday, October 10, 2010

Sunday, October 10, 2010

Sunday, October 10, 2010

Sunday, October 10, 2010

Sunday, October 10, 2010

Here are all of the elements in various means.

Sunday, October 10, 2010

The third and final direction, is the campaign that I am proposing.

These are a few buttons the system could produce

T-shirts that might be found in the gift shop at the museum.

a web-banner that could draw parents to the webpage

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