Emily Mcfarlane

MAGAZINE PLANNING
TITLE Custom Cut
POSITIONING STATEMENT Straight off the runways into your
wardrobe
FREQUENCY Monthly
PRICE £2.99
REGULAR CONTENT
1. FEATURED IN THIS ISSUE..
2. NAMES ON THE LABEL
3. THOUGHT BEHIND THE FASHION
4. FASHION THROUGH THE AGES – THIS ISSUE -…
5. CREATORS OF THE MONTH
6. OUR MONTHLY FAVOURITES
7. HAT WORLD
8. GET THE STYLE OF THE STARS
9. DRESS OR MESS
10. BEST IN SHOW – VOTE FOR YOUR FAVOURITE PIECE OFF THE RUNWAY THIS WEEK

MAGAZINE FRONT COVERS

MAGAZINE 1 MAGAZINE 2
MAIN IMAGE MAIN IMAGE
Model – Emily Ankers Model – Aamina Stenhouse
Emily Mcfarlane
Outfit (including accessories) Outfit (including accessories)

Plaid pants (grey/brown) Large oversized tee shirt

Black graphic tee-shirt short sleeve over a long Sheer black tights
sleeved top Velvet maroon skirt
Black converse and high top socks Low trainers
Concert wrist bands Large earrings
Studded earrings Thinner metal name necklace
Lush – animal rights tote bag Thicker stoned necklace
Black velvet backpack

Background Background

Sat in a circular window sill with white wall Outdoors – tree and bushes in background
background blurred then model in focus hanging from a tree
branch

Main Coverline Main Coverline

Pick n’ mix Putting the fun back into fundamental

it’s always the best of both worlds

Coverlines (including any puffs and must include a call to Coverlines (including any puffs and must include a call
action pointing readers to the online website) to action pointing readers to the online website)

Emily Ankers shows you how to spice up your Aamina’s wardrobe must have!
style
The evolution – where todays trends came from

It’s all about the accessories! Winter is coming! And we’ve got your style
sorted
How to deal with the temperamental
temperatures of September Catch gucci’s new fall formal collection

Take home an exclusive tote bag full of all you
could ever need! – find out more at
www.customcut.co.uk
Swap your slip-on’s for snow boots
This is your chance to show off your crazy
combo’s and have them featured in the next
issue – check out our website to find out how!
Emily Mcfarlane

Font(s) for coverlines Font(s) for coverlines

Bahnschrift Light Bahnschrift Light

MAGAZINE CONTENTS PAGES

MAGAZINE 1
FEATURES
(just list the topics as you will write the text later)

1. Interview with this year’s catwalk queen – thoughts behind the fashion
2. The evolution of fashion
3. Influences of the influencer
4. Changing rooms / behind the stage fashion from the music scene
5. Around the world in 8 trends
6. Stolen styles from the spice girls
7. Handbags vs. backpacks
8. Crop tops
9. Cardigans
10. Scarfs
11. Fake & False – nails, hair
12. Big bold earrings
13. Suits: Jumpsuits
14. Playsuits
15. Tracksuits
16. Blouses
17. vans
18. Bandana
19. Fanny pack
20. Poncho power
21. Bomber jackets
22. Hoodies
23. Leggings
24. Rings
25. Belts
26. Funky socks
27. High heels
28. Ballet pumps
29. Boots
30. Watches
31. Style Grab
32. Scrunches
33. Tartan
Emily Mcfarlane
34. Calvin Klein
35. Urban outfitters
36. Gucci
37. Wedding styles
38. Michael Kors
39. Waxing strips to save your brow
40. Converse
41. Animal print
42. Swarovski

Font for text

Corbel
Images (full details as front cover image)

1. Emma- Close up of branded bracelet on wrist with blurred background

2. Fallen leaves under a tree with pairs of marron dr. martin boots and girl stood next to it –
image from ankles down

3. Full body shot of lots of layered clothing – long coat, jumpers, skirt, tights, socks, low boots
and backpack over one shoulder

4. Maddie - Close up of eye makeup

MAGAZINE CONTENTS PAGES

MAGAZINE 2
FEATURES
(just list the topics as you will write the text later)

1. Controversial costumes
2. Why the run way looks so ridiculous
3. Notes from the front desk
4. Jumpers! Jumpers! Jumpers!
5. Pants: plain vs pattern
6. Where the style started
7. Makeup from the movies
8. Maxi dresses
9. Skirts
10. Shirt dresses
11. Pantsuits
12. Work out wear
13. 90’s headbands are back
14. Bikini bodies
15. Ankle bracelets
Emily Mcfarlane
16. Shawls
17. Dungarees
18. Coats
19. Double denim
20. Tights
21. Lingerie
22. Spanks vs corsets
23. Earrings
24. Silk Pyjamas
25. Stylish Slippers
26. Flip flops
27. Flannel shirts – Jennifer Aniston
28. Vest tops
29. Upcycled
30. Broaches
31. Clutches
32. Nylon?
33. Tattoos
34. Marks & Spencer’s
35. Caps
36. Burberry
37. Adidas
38. Brown brows
39. Coast
40. Fred Perry

Font for text

Images (full details as front cover image)

1. Girl sat on colourful steps in bright yellow tartan pants clashing red top oversized denim coat
and long tartan scarf with matching high top trainers/ boots

2. Different types of shoes all lines up in a pair against a white background

3. Accessories such as earrings, rings and necklaces with perfume scattered across a dressing
table with reflects of someone doing their makeup

4. Aimee - Close up of nails- fake shellac with face included

WEBSITE
HOMEPAGE
BACKGROUND
PLAIN WHITE

NAVIGATION BAR
Emily Mcfarlane
TABS
FASHION
BEAUTY
EXCLUSIVES
CULTURE/ TRAVEL
ARTS & LIFESTYLE
THROUGH THE AGES
COLOUR
BLACK AND WHITE

IMAGES (including social media logos)

- Makeup pallets and products on a table – studio lighting

- Close up of people stood side by side but focal point is of their pants
- Colourful dress that blends into the background
- Girl at coffee shop
- Tattoo
- Beauty and fashion products eg.. spray
- Females of the future shirt

VIDEOS
LOOK BOOK: COVER GIRLS OUTFITS
THREE GIRLS – THREE DIFFERENT OUTFITS FALL INSPIRED FROM THE LATEST ISSUE

SECONDARY PAGE
IMAGES
CLOSE UP OF WHAT MODELS ARE WEARING
- CLOSE UPS OF ACCESSORISE – BACK WITH BRACELETS ON WRIST
- WATCH AND JACKET
- GUY AND GIRL FOCUS ON HOW THEY/THEIR OUTFITS WORK TOGETHER
VIDEOS
INSPIRATION FASHION – JUMP CUTS TO DIFFERENT OUTFITS WITH IMAGES OF THE STYLE INSPIRATION
TEXT (what will the text be about)
ARTICLE – FROM THE CHANGING ROOMS/ BEHIND THE SCENES
TALKS ABOUT WHAT THOUGHT GOES INTO EACH PIECE AND HOW A PIECE IS PUT TOGETHER FROM A
CELEBRITY’S PROSPECTIVE