SILABUS

Nama Sekolah : SMK Negeri 1 Surabaya

Mata Pelajaran : Kompetensi Kejuruan
Kelas/ Semester : X/ 1 dan 2
Standar Kompetensi : Membuka Usaha Eceran/ ritel (expansion store opening)
Kode : 121.KK.11
Alokasi Waktu : 120 x 45 Menit

Kompetensi dasar Indikator
1.1 Mengidentifikasi dasar  Identifikasi dasar bisnis
bisnis ritel
ritel yang meliputi :
 Tren bisnis ritel
 Fungsi bisnis ritel
1.2 Membedakan  Mengklasifikasikan bisnis
klasifikasi dan diferensiasi
bisnis ritel
ritel
 Mendeferensiasikan bisnis bisnis ritel
ritel
 Pentingnya deferensiasi
bisnis ritel yang meliputi
product, place, price,
promotion, people dan
service
Materi pembelajaran
 Pengertian bisis ritel
 Tren dalam bisnis ritel
 Fungsi ritel
 Memberikan contoh
bisnis ritel
 Klasifikasi bisnis ritel
Contoh klasifikasi
 Direfensiasi bsnis ritel 
yang meliputi product, 
place, promotion, price
people dan service
 Memberikan contoh 
bisnis ritel
Alokasi waktu
Kegiatan pembelajaran Penilaian Sumber belajar
TM PS PI
 Menjelaskan pengertian bisnis ritel  Tes tertulis 10 6(12) 4(8)  Modul bahan ajar
 Menjelaskan tren dalam industri ritel  Tes lisan  Instrumen penilaian
 Mengidentifikasi fungsi ritel  Observasi/ pengamatan kompetensi kejuruan
 Memberikan contoh bisnis ritel dengan menggunakan  Buku referensi yang
instrumen dalam bentuk relevan
portofolio
 Hasil penugasan dalam
bentuk portofolio
 mengklasifikasikan bisnis ritel  Tes tertulis 10 6(12) 4(8)  Modul bahan ajar
 Mengklasifikasikan bisnis ritel  Tes lisan  Instrumen penilaian
dengan memberikan contoh  Observasi/ pengamatan kompetensi kejuruan
Menjelaskan diferensiasi bisnis ritel dengan menggunakan  Buku referensi yang
Menjelaskan diferensiasi produk instrumen dalam bentuk relevan
portofolio
(product) bisnis ritel
 Hasil penugasan dalam
Menjelaskan diferensiasi tempat
bentuk portofolio
(place) bisnis ritel
 Menjelaskan diferensiasi harga
(price) bisnis ritel
 Menjelaskan diferensiasi promosi
(promotion) bisnis ritel
 Menjelaskan diferensiasi orang
(people) bisnis ritel
 Menjelaskan diferensiasi pelayanan
 (service) bisnis ritel
 Memberikan contoh diferensiasi
bisnis ritel

1.3 Melakukan riset Mampu melakukan  Pengertian riset  Menjelaskan  Tes tertulis 10 6(12) 4(8)  Modul bahan ajar
pemasaran dalam
bisnis ritel
riset pemasaran pemasaran pengertian riset  Tes lisan  Instrumen
bisnis ritel  Langkah-langkah pemasaran
 Hasil penugasan penilaian
melakukan riset  Mengetahui kompetensi
dalam bentuk
pemasaran langkah-langkah kejuruan
portofolio
 Riset melalui melakukan riset  Buku referensi
pemasaran
proses CRM yang relevan
 Contoh riset
 Menjelaskan riset
 Contoh Riset
melalui proses
pemasaran dalam Pemasaran
CRM
bisnis ritel
 Memberikan
contoh riset
pemasaran dalam
bisnis ritel
 Melakukan riset
pemasaran bisnis
ritel yang ada
disekitar
lingkungan siswa
1.4.Menjelaskan  Identifikasi  Pengertian  Menjelaskan  Tes tertulis 10 6(12) 4(8)  Modul bahan ajar
distribusi dalam
bisnis ritel
saliuran bisnis ritel distribusi bisnis pengertian  Tes lisan  Instrumen
 Mendistribusikan ritel distribusi bisnis
 Observasi/ penilaian
bisnis ritel  Saluran bisnis ritel ritel
kompetensi
 Menconlohkan  Penrtingnya
 Mengidentifikasi pengamatan
kejuruan
dengan
saluran bisnis ritel saluran bisnis ritel
saluran bisnis ritel
menggunakan  Buku referensi
 Memahami sistem  Contoh saluran
 Menjelaskan instrumen dalam yang relevan
pentingnya saluran bentuk portofolio
informasi dan distribusi bisnis
distribusi dalam  Hasil penugasan
manajemen rantai ritel
bisnis ritel
pasokan  Sistem cinformasi
 Memberikan
dalam bentuk
portofolio
dan manajemen
contoh saluran
rantai pasokan
distribusi bisnis
ritel
 Menjelaskan
Sistem informasi
dan manajemen
rantai pasokan
 SYLLABUS

Name School : SMKN 1 Surabaya

Subject : Vocational Interest [of]
Class/ Semester : X/ 1 and 2
Standard Interest : Opening Effort At retail/ retail (store expansion opening)
Code : 121
Allocation Time : 86 x 45 Minute ( 43 Meeting x 45 Minute)

Alocation time Sou

Elementary interest Indicator Matery of study Activity of study Assesment
TM PS PI
1.1 identification based  Identify business base of  Understanding of  Explaining understanding of business of  Test written 2 1 1  Materia
business retail
retail covering business retail retail  Oral test module
 Business trend of retail  Trend in business of  Explaining trend in industry of retail
 Observation/ perception
 Instrume
 Business function of retail. retail  Identifying function of retail by using instrument in the
of vocat
 Function of retail
 Example business of retail. form of portofolio  Relevan
 Example business of  Result of assignation in book.
retail the form of portofolio
1.2 Differentiated  Classifying business of
klasification and
differentiation business of
retail
ritel  Isn't it business of retail
 Important him of
differentiation business of
retail covering product,
place, price, promotion,
and people of service.
1.3 Explanation distribution  Identify business channel
business of ritel
of retail
 Distributing business of
retail
 Isn't it business channel of
retail
 Comprehending
information system and
management enchain
supplier.
Elementary interest Indicator
 Business classification  Classifying business of retail  Test written 13 2 2  Material
of retail  Classifying business of retail given  Oral test module
 Classification business example  Observation/ perception
 Instrume
example of retail  Explaining business differentiation of retail by using instrument in the
of vocat
 Business retail
 Explaining product differentiation form of portofolio  Relevan
differentiation covering
( business product) of retail  Result of assignation in book.
product, place,
promotion, people  Explaining place differentiation ( business the form of portofoli.
price and of service place) of retail
 Example business of  Explaining price differentiation ( business
retail price) of retail
 Explaining promotion differentiation
( business promotion) of retail
 Explaining people differentiation ( people)
of business of retail
 Explaining service differentiation
( business service) of retail
 Example business differentiation of retail
 Understanding of 
Explaining understanding of business  Test written 9 1 1  Material
business distribution of distribution of retail  Oral test module
retail  Identifying business channel of retail  Observation/ perception
 Instrume
 Business channel of
 Explaining important [of] distribution of vocat
by using instrument in the
retail
channel him in business of retail form of portofolio  Relevan
 Business channel him
 Example business distribution channel of  Result of assignation in book.
of retail
retail the form of portofolio.
 Channel business
 Explaining information system and
distribution example
management enchain supplier.
[of] of retail
 System of information
and management
enchain supplier
Alocation time Sou
Matery of study Activity of study Assesment
TM PS PI
1.4 market research in Can business market  Understanding research Explaining understanding research into  Test written 5 3 3  Materials
business of retail. research of retail. into marketing marketing  Oral test module
 Steps research into  Knowing steps research into marketing
 Result assignation in the
 Instrume
marketing  Explaining to research into to form of portofolio.
of vocati
 Research into to [pass/through] process of CRM  Relevant
process of CRM  Example market research in business of  Example
 Example market retail research.
research in business of  Business market research of retail existing
retail
around student environment
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