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Problem 1.

DECISION TREES, EVPI

Teratex, a textile company that has a productive experience in the foreign market of 25 years, mu
the contrary the purchase from an external supplier. The profits depend on the demand of the pro
 

Table 1. Decision process for the commercializatio


States of

Decision alternative
Demand low-utility

Manufacture 221
Subcontract 210
Buy 195
Probabilities Ʃ = 1 0.35
PART 1. DECISION TREES, EVPI and EVMI

According to the corresponding information in Table 1 and the Predicted Value of Perfect Informat
and Decision Trees, respond:

a. Use EVPI to determine if the company should try to get a better estimate of the demand.

b. A test market study of potential product demand is expected to report a favorable (F) or unfavor

c. What is the expected value of market research information?

d. What is the efficiency of the information?


DECISION TREE

LOW-UTILITY (0,35)

NODE 2
OW AVERAGE -UTILITY
(0,42)

MANUFACTURE HIGH-UTILITY (0,23)

LOW-UTILITY (0,35)

NODE 1 SUBCONTRACT NODE 3 OW AVERAGE -UTILITY


(0,42)

HIGH-UTILITY (0,23)

BUY

LOW-UTILITY (0,35)

NODE 4 OW AVERAGE -UTILITY


(0,42)
HIGH-UTILITY (0,23)

A. The expected value is: EVsPI

Node (2) = 254,07 million


Node (3) = 231,94 million
Node (4) = 233,84million

Node 1 = (Max Node 2 Vs Node 3 Vs Node 4) = Node 1 = 254,07million dollars

EVsPI = 254,07 million dollars

The recommended decision is to manufacture waiting for a payment of US $ 254.07

Find EVEPI: EVPI =

│EVcPI-EVsPI│ Expected value with perfect information:

EVcPI = (0.35) x 221 + (0.42) x 251 + (0.23) x 310

EVcPI = │254.07 - 254.07│ = 0

�(𝑺𝒋/𝐄)=(�(𝑬/𝑺𝒋)�(𝑺𝒋))/(�(𝑬))

B. BAYES' THEOREM

P(F/low) = 0,3
P(F/low average) = 0,38
P(F/high medium) = 0,4
P(F/high) = 0,55
P (s1) = (0,35) P (s2) = (0,42) P (s3) = (0,23)

P(F/low) = 0,3
P(F/low average) = 0,38
P(F/high medium) = 0,4
P(F/high) = 0,55

FAVORABLE
Estate of nature Previous probabilities P(sj) Conditional probabilities P(F/sj)
LOW 0.35 0.3
LOW AVERAGE 0.42 0.38
HIGH 0.23 0.55
P (F)

P (s1) = (0,35) P (s2) = (0,42) P (s3) = (0,23)

P(D/low) = 0,7
P(D/ low average) = 0,62
P(D/ high medium) = 0,6
P(D/high) = 0,45

UNFAVORABLE
Estate of nature Previous probabilities P(sj) Conditional probabilities P(D/sj)
LOW 0.35 0.7
LOW AVERAGE 0.42 0.62
HIGH 0.23 0.45
P (D)
NOD
E4

MANUFACTURE

0,39

NODE 2
FAVORABLE
NODE 2
FAVORABLE

SUBCONTRAC NOD
E5

BUY
NOD
E6

NODE 1

MANUFACTURE NOD
E7

0,61

NODE 3
UNFAVORABLE

SUBCONTRAC NOD
E8
NOD
BUY E9

E=𝐄𝐕𝐌𝐈/𝐄𝐕𝐏𝐈
E=𝟎/𝟎 𝐗 𝟏𝟎𝟎 = 0% OF 
𝐗 𝟏𝟎𝟎
EVMI = │EVcMI - EVsMI│

EVcMI= 254.00

EVsMI= 254.07

EVMI 0
CISION TREES, EVPI and EVMI

market of 25 years, must decide if it manufactures a new product in its main plant, or if on
the demand of the product. The table shows projected profits, in millions of dollars.

r the commercialization of the product


States of nature

Demand low average - utility Demand High - utility

251 310
225 278
236 289
0.42 0.23

ue of Perfect Information (EVPI) theory, the Expected Value of Sample Information (EVMI)

of the demand.

avorable (F) or unfavorable (U) condition. The relevant conditional probabilities are:
ITY (0,35)

221
GE -UTILITY
42)

251
ITY (0,23)

310

LITY (0,35)

GE -UTILITY 210
42)

225
TY (0,23)

278

TY (0,35)

E -UTILITY
2) 195
TY (0,23)
236

289

S $ 254.07

P(D/low) = 0,7
P(D/ low average) = 0,62
P(D/ high medium) = 0,6
P(D/high) = 0,45
Joint probabilities P(F n sj) Later probabilities P(sj/F)
0.105 0.27
0.1596 0.41
0.1265 0.32
0.39

LE
Later probabilities 
Joint probabilities P(D n sj) P(sj/D)
0.245
LOW-UTILITY (0,27) 0.40
0.2604 0.43
0.1035 0.17
OW AVERAGE -UTILITY
0.61(0,41)
NOD
E4
HIGH-UTILITY (0,32)
TURE

LOW-UTILITY (0,27)
LOW-UTILITY (0,27)

OW AVERAGE -UTILITY
NOD (0,41)
E5

HIGH-UTILITY (0,32)

LOW-UTILITY (0,27)

Y OW AVERAGE -UTILITY
NOD (0,41)
E6

HIGH-UTILITY (0,32)

LOW-UTILITY (0,40)

OW AVERAGE -UTILITY
(0,43)
CTURE NOD
E7
HIGH-UTILITY (0,17)

LOW-UTILITY (0,40)

OW AVERAGE -UTILITY
(0,43)
NTRAC NOD
E8
HIGH-UTILITY (0,17)

LOW-UTILITY (0,40)
LOW-UTILITY (0,40)

OW AVERAGE -UTILITY
(0,43)
NOD
Y E9
HIGH-UTILITY (0,17)

𝐗 𝟏𝟎𝟎 = 0% OF EFFECTIVENESS
77.35

105.42 254.07

71.3

73.5

94.5 231.94

63.94

68.25
99.12 233.84

66.47
221

251 261.78
310

210

237.91
225

278

195

241.89
236

289

221

249.03
251

310

210

228.01
225
225

278

195

236 228.61

289
261.78

254.00

249.03
249.03
Problem 2. DEC

ElectroCom, a company that manufactures electronic components for the introduction in its produ
supervision or if it buys it from an external supplier. The profits depend on the demand of the prod

Table 2. Decision pro

Decision alternative

Manufacture
Subcontract
Buy
Lease
Outsource
Probabilities Ʃ = 1

PART 2. DECISION TREES, EVPI and EVMI

According to the corresponding information in Table 2 and the Predicted Value of Perfect Informat

e. Use EVPI to determine if the company should try to get a better estimate of the demand.

f. A test market study of potential product demand is expected to report a favorable (F) or unfavora

g. What is the expected value of market research information?

h. What is the efficiency of the information?

DECISION TREE
MANUFACTURE

SUBCONTRACT

NODE 1 BUY
LEASE

OUTSOURCE

FOR EXPECTED VALUE IT IS OBTAINED EVsPI

NODE (2) = 195.66

NODE (3) = 200.83

NODE (4) = 202.9

NODE (5) = 131.15

NODE (6) = 198.36


NODE 1 = (Max Node 2 vs Node 3 vs Node 4 vs Node 5 vs Node 6)

NODE 4 = 202.9

The recommended decision is to buy for 202.900.000

EVPI= │EVcPI-EVsPI│

EVcPI = (0.19) x 183 + (0.21) x 197 + (0.28) x 207 + (0,32) x 215

EVcPI =  202.9

EVPI= │202,9-202,9│ 0

BAYES' THEOREM

�(𝑺𝒋/𝐄)=(�(𝑬/𝑺𝒋)�(𝑺𝒋))/(�(𝑬))

P (s1) = (0,19) P (s2) = (0,21) P (s3) = (0,28) P (s4) = (0,32)

P(F/low) = 0,2
P(F/low average) = 0,2
P(F/high medium) = 0,35
P(F/high) = 0,5

FAVORABLE
Estate of nature Previous probabilities P(sj)
LOW 0.19
LOW AVERAGE 0.21
HIGH MEDIUM 0.28
HIGH 0.32
P (s1) = (0,19) P (s2) = (0,21) P (s3) = (0,28) P (s4) = (0,32)

P(D/low) = 0,8
P(D/ low average) = 0,8
P(D/ high medium) = 0,65
P(D/high) = 0,5

UNFAVORABLE
Estate of nature Previous probabilities P(sj)
LOW 0.35
LOW AVERAGE 0.42
HIGH MEDIUM 0.28
HIGH 0.23
FAVORABLE

NODE 1
UNFAVORABLE
NODE 4 200

NODE 5 203.09
 
NODE 6 204.85

NODE 7 131.49

NODE 8 199.37

NODE 9 188.68

NODE 10 196.24

NODE 11 198.97

NODE 12 130.12

NODE 13 196.09

NODE 1 =204,85*0,34+198,97 268.619

TO FIND THE VALUE OF SAMPLE INFORMATION WE HAVE:

EVMI = │EVcMI - EVsMI│

EVcMI= 268.619

EVsMI= 202.9

EVMI = 65.719
Problem 2. DECISION TREES, EVPI and EVMI

ents for the introduction in its product catalog, must decide whether to manufacture a new product in its main plant, s
depend on the demand of the product. The table shows projected profits, in millions of dollars . 

Table 2. Decision process for the commercialization of the product
States of nature
Demand High Medium - 
Demand low-utility Demand low average - utility utility
173 183 195
181 192 207
183 197 207
125 128 131
188 192 198
0.19 0.21 0.28

Predicted Value of Perfect Information (EVPI) theory, the Expected Value of Sample Information (EVMI) and Decision

tter estimate of the demand.

to report a favorable (F) or unfavorable (U) condition. The relevant conditional probabilities are:

PROBABILITY DEMAND
PROBABILITY DEMAND

LOW (0,19) 173

LOW AVERAGE (0,21) 183

HIGH MEDIUM (0,28) 195


NODE 2

HIGH (0,32) 218

LOW (0,19) 181

LOW AVERAGE (0,21) 192


NODE 3

HIGH MEDIUM (0,28) 207

HIGH (0,32) 213

LOW (0,19) 183

LOW AVERAGE (0,21) 197


NODE 4

HIGH MEDIUM (0,28) 207

HIGH (0,32) 215


LOW (0,19) 125

LOW AVERAGE (0,21) 128


NODE 5

HIGH MEDIUM (0,28) 131

HIGH (0,32) 137

LOW (0,19) 188

LOW AVERAGE (0,21) 192


NODE 6

HIGH MEDIUM (0,28) 198

HIGH (0,32) 209

Millions

Millions

Millions

Millions

Millions
s Node 6)

Millions

P(F/low) = 0,2 P(D/low) = 0,8


P(F/low average) = 0,2 P(D/ low average) = 0,8
P(F/high medium) = 0,35 P(D/ high medium) = 0,65
P(F/high) = 0,5 P(D/high) = 0,5

FAVORABLE
Conditional probabilities P(F/sj) Joint probabilities P(F n sj) Later probabilities P(sj/F)
0.2 0.038 0.11
0.2 0.042 0.12
0.35 0.098 0.29
0.5 0.16 0.47
P (F) 0.34

UNFAVORABLE
Later probabilities 
Conditional probabilities P(D/sj) Joint probabilities P(D n sj)
P(sj/D)
0.8 0.28 0.31
0.8 0.336 0.37
0.65 0.182 0.20
0.5 0.115 0.13
P (D) 0.91

MANUFACTURE

SUBCONTRACT
0.34 NODE 2 BUY

LEASE

OUTSOURCE

MANUFACTURE
SUBCONTRACT

0.91 NODE 3 BUY

LEASE

OUTSOURCE
Millions

Millions
HIGHER NODE 4, NODE 5
Millions NODE 6, NODE 7 AND 204,85 NODE 6
NODE 8 =
Millions

Millions

Millions

Millions
HIGHER NODE 9, NODE
Millions 10 NODE 11, NODE 12 198,97 NODE 11
AND NODE 13 =
Millions

Millions

Millions
E = 
Millions
𝐸𝑉𝑀𝐼/𝐸𝑉𝑃𝐼 X 
Millions 100
E = 65,719/0 X  0
100 =
a new product in its main plant, subcontract it with company
s of dollars . 

Demand High - utility

218
213
215
137
209
0.32

e Information (EVMI) and Decision Trees, respond:

abilities are:
32.87

38.43
195.66
54.6

69.76

34.39

40.32
200.83
57.96

68.16

34.77

41.37
202.9
57.96

68.8
23.75

26.88
131.15
36.68

43.84

35.72

40.32
198.36
55.44

66.88
LOW (0,11) 173

LOW AVERAGE (0,12) 183


200
HIGH MEDIUM (0,29) 195
NODE 4

HIGH (0,47) 218

LOW (0,11) 181

LOW AVERAGE (0,12) 192


NODE 5
203.09
HIGH MEDIUM (0,29) 207

HIGH (0,47) 213


LOW (0,11) 183

LOW AVERAGE (0,12) 197


NODE 6
204.85
HIGH MEDIUM (0,29) 207

HIGH (0,47) 215

LOW (0,11) 125

LOW AVERAGE (0,12) 128


NODE 7
131.49
HIGH MEDIUM (0,29) 131

HIGH (0,47) 137

LOW (0,11) 188

LOW AVERAGE (0,12) 192


NODE 8
199.37
HIGH MEDIUM (0,29) 198

HIGH (0,47) 209

LOW (0,31) 173

LOW AVERAGE (0,37) 183


188.68
HIGH MEDIUM (0,20) 195
NODE 9
HIGH (0,13) 218
LOW (0,31) 181

LOW AVERAGE (0,37) 192


NODE 10
196.24
HIGH MEDIUM (0,20) 207

HIGH (0,13) 213

LOW (0,31) 183

LOW AVERAGE (0,37) 197


NODE 11
198.97
HIGH MEDIUM (0,20) 207

HIGH (0,13) 215

LOW (0,31) 125

LOW AVERAGE (0,37) 128


NODE 12
130.12
HIGH MEDIUM (0,20) 131

HIGH (0,13) 137

LOW (0,31) 188

LOW AVERAGE (0,37) 192


NODE 13
196.09
HIGH MEDIUM (0,20) 198

HIGH (0,13) 209


204.85

250.7117
198.97
Problem 3. DEC

Teratextyl, a textile company that has a productive experience in the foreign market of 30 years, m
supplier. The profits depend on the demand of the product. The table shows projected profits, in m

PART 3. DECISION TREES, EVPI and EVMI

According to the corresponding information in Table 3 and the Predicted Value of Perfect Information (EVPI) theory, 

i. Use EVPI to determine if the company should try to get a better estimate of the demand. 

j. A test market study of potential product demand is expected to report a favorable (F) or unfavorable (U) condition

k. What is the expected value of market research information?

l. What is the efficiency of the information?

DECISION TREE
MANUFACTURE

SUBCONTRACT

NODE 1 BUY
LEASE

OUTSOURCE

FOR EXPECTED VALUE IT IS OBTAINED EVsPI

NODE (2) = 89.24

NODE (3) = 82.94

NODE (4) = 85.75

NODE (5) = 86.28

NODE (6) = 88.28


NODE 1 = (Max Node 2 vs Node 3 vs Node 4 vs Node 5 vs Node 6)

NODE 2 = 89.24

The recommended decision is to manufacture with a payment of: 89.240.000

EVPI= │EVcPI-EVsPI│

EVcPI = (0.30) x 85 + (0.22) x 87 + (0.25) x 91 + (0,23) x 95

EVcPI =  89.24

EVPI= │89,24-89,24│ 0

BAYES' THEOREM

�(𝑺𝒋/𝐄)=(�(𝑬/𝑺𝒋)�(𝑺𝒋))/(�(𝑬))

P (s1) = (0,30) P (s2) = (0,22) P (s3) = (0,25) P (s4) = (0,23)

P(F/low) = 0,22
P(F/low average) = 0,35
P(F/high medium) = 0,33
P(F/high) = 0,42

FAVORABLE
Estate of nature Previous probabilities P(sj)
LOW 0.3
LOW AVERAGE 0.22
HIGH MEDIUM 0.25
HIGH 0.23
P (s1) = (0,30) P (s2) = (0,22) P (s3) = (0,25) P (s4) = (0,23)

P(D/low) = 0,78
P(D/ low average) = 0,65
P(D/ high medium) = 0,67
P(D/high) = 0,58

UNFAVORABLE
Estate of nature Previous probabilities P(sj)
LOW 0.3
LOW AVERAGE 0.22
HIGH MEDIUM 0.25
HIGH 0.23
FAVORABLE

NODE 1
UNFAVORABLE
NODE 4 90.83

NODE 5 84.78
 
NODE 6 86.75

NODE 7 87.33

NODE 8 89.31

NODE 9 89.09

NODE 10 82.72

NODE 11 85.97

NODE 12 86.41

NODE 13 88.43

NODE 1 =204,85*0,34+198,97 118.1556

TO FIND THE VALUE OF SAMPLE INFORMATION WE HAVE:

EVMI = │EVcMI - EVsMI│

EVcMI= 118.1556

EVsMI= 89.24

EVMI = 28.9156
Problem 3. DECISION TREES, EVPI and EVMI

in the foreign market of 30 years, must decide if it manufactures a new product in its main plant, or if on the contrary
e table shows projected profits, in millions of dollars.

alue of Perfect Information (EVPI) theory, the Expected Value of Sample Information (EVMI) and Decision Trees, respond:

 of the demand. 

favorable (F) or unfavorable (U) condition. The relevant conditional probabilities are:

PROBABILITY DEMAND
LOW (0,30) 85

LOW AVERAGE (0,22) 87

HIGH MEDIUM (0,25) 91


NODE 2

HIGH (0,23) 95

LOW (0,30) 78

LOW AVERAGE (0,22) 81


NODE 3

HIGH MEDIUM (0,25) 85

HIGH (0,23) 89

LOW (0,30) 82

LOW AVERAGE (0,22) 85


NODE 4

HIGH MEDIUM (0,25) 87

HIGH (0,23) 90
LOW (0,30) 83

LOW AVERAGE (0,22) 85


NODE 5

HIGH MEDIUM (0,25) 87

HIGH (0,23) 91

LOW (0,30) 85

LOW AVERAGE (0,22) 87


NODE 6

HIGH MEDIUM (0,25) 89

HIGH (0,23) 93

Millions

Millions

Millions

Millions

Millions
s Node 6)

Millions

nt of: 89.240.000

P(F/low) = 0,22 P(D/low) = 0,78


P(F/low average) = 0,35 P(D/ low average) = 0,65
P(F/high medium) = 0,33 P(D/ high medium) = 0,67
P(F/high) = 0,42 P(D/high) = 0,58

FAVORABLE
Conditional probabilities P(F/sj) Joint probabilities P(F n sj) Later probabilities P(sj/F)
0.22 0.066 0.20
0.35 0.077 0.24
0.33 0.0825 0.26
0.42 0.0966 0.30
P (F) 0.32
UNFAVORABLE
Later probabilities 
Conditional probabilities P(D/sj) Joint probabilities P(D n sj) P(sj/D)
0.78 0.234 0.35
0.65 0.143 0.21
0.67 0.1675 0.25
0.58 0.1334 0.20
P (D) 0.68

MANUFACTURE

SUBCONTRACT
0.32 NODE 2 BUY

LEASE

OUTSOURCE

MANUFACTURE
SUBCONTRACT

0.68 NODE 3 BUY

LEASE

OUTSOURCE
Millions

Millions
HIGHER NODE 4, NODE 5
Millions NODE 6, NODE 7 AND 90,83 NODE 4
NODE 8 =
Millions

Millions

Millions

Millions
HIGHER NODE 9, NODE
Millions 10 NODE 11, NODE 12 89,09 NODE 9
AND NODE 13 =
Millions

Millions

Millions
E = 
Millions
𝐸𝑉𝑀𝐼/𝐸𝑉𝑃𝐼 X 
Millions 100
E = 28,9156/0 X  0
100 =
ts main plant, or if on the contrary the purchase from an external

cision Trees, respond:
25.5

19.14
89.24
22.75

21.85

23.4

17.82
82.94
21.25

20.47

24.6

18.7
85.75
21.75

20.7
24.9

18.7
86.28
21.75

20.93

25.5

19.14
88.28
22.25

21.39
LOW (0,20) 85

LOW AVERAGE (0,24) 87


90.83
HIGH MEDIUM (0,26) 91
NODE 4

HIGH (0,30) 95

LOW (0,20) 78

LOW AVERAGE (0,24) 81


NODE 5
84.78
HIGH MEDIUM (0,26) 85

HIGH (0,30) 89
LOW (0,20) 82

LOW AVERAGE (0,24) 85


NODE 6
86.75
HIGH MEDIUM (0,26) 87

HIGH (0,30) 90

LOW (0,20) 83

LOW AVERAGE (0,24) 85


NODE 7
87.33
HIGH MEDIUM (0,26) 87

HIGH (0,30) 91

LOW (0,20) 85

LOW AVERAGE (0,24) 87


NODE 8
89.31
HIGH MEDIUM (0,26) 89

HIGH (0,30) 93

LOW (0,35) 85

LOW AVERAGE (0,21) 87


89.09
HIGH MEDIUM (0,25) 91
NODE 9
HIGH (0,20) 95
LOW (0,35) 78

LOW AVERAGE (0,21) 81


NODE 10
82.72
HIGH MEDIUM (0,25) 85

HIGH (0,20) 89

LOW (0,35) 82

LOW AVERAGE (0,21) 85


NODE 11
85.97
HIGH MEDIUM (0,25) 87

HIGH (0,20) 90

LOW (0,35) 83

LOW AVERAGE (0,21) 85


NODE 12
86.41
HIGH MEDIUM (0,25) 87

HIGH (0,20) 91

LOW (0,35) 85

LOW AVERAGE (0,21) 87


NODE 13
88.43
HIGH MEDIUM (0,25) 89

HIGH (0,20) 93
90.83

89.6468
89.09

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