Lesson 17.

Principles of
Speech Writing
1. Choosing the Topic

 Timely
 Interesting to you (Speaker) and to the
Listener/Audience
 Controversial
 Must be of the level of knowledge of both the Speaker
and the Audience.
 The speaker must be mindful of the culture of the
Speaker and Audience, ages, gender as well as social
status, religious affiliation.
2. Analyzing the Audience

 Get or guess the demographic data of the audience: age,

gender, ethnic background, occupation, economic and
social status, etc.
 Know the groups which your Audience belongs as these
groups holds certain beliefs and values.
 Find out how your audience feels about the topic of your
Speech and what they already know about it.
 Know how they feel about you as the Speaker and what
they already know about you.
3. Sourcing the Information

 Newspapers, magazines, books, journals,

search engines like Google or any reading
material and the best resource which is the
people.
4. Outlining and Organizing the Speech
Content

 Sort the information into categories:

statistics, testimonies and opinions, historical
facts, etc.
 Organize the Speech itself by making an
outline of it.
 Types of outlines:

 Chronological outline – a historical/time approach like from the past to

the present.
 Example: Development of Ilocos Region from Martial Law to the
Present
 Spatial/Geographical Outline – going from one place to another, from
one direction to another.
 Example: The Heritage Churches of Pampanga
 Cause and Effect – involves a discussion of both cause and effect of an
issue.
Types of outlines:

 Example: The Fish Kill in Laguna de Bay

 Problem-Solution Outline – explains a problem and
suggests a possible solution.
 Example: Cleaning Up Manila Bay
 Topical Outline – divides the topic into subtopics based on
importance or interest value or simply because the topic
requires it; for topics that do not fall under any of the
previously mentioned outlines.
 Example: Social Media Have Made Us Anti-Social