PALACE
NATHAN ADAMS | NICK BROWN | DELANEY FOWELL | AMY HOLT
BUDGET REPORT
POSEIDON’S PALACE BUDGET 2
Table of Contents
BUSINESS DESCRIPTION........................................................................................................................ 3
SUPERVISOR DESCRIPTIONS ............................................................................................................... 4
AQUATICS ................................................................................................................................................... 5
AQUATICS PROGRAM AREA NARRATIVE ..............................................................................................................6
AQUATICS ACTIVITY DESCRIPTIONS .....................................................................................................................8
AQUATICS PERSONNEL WORKSHEET ...................................................................................................................9
AQUATICS SUPPLIES WORKSHEET ..................................................................................................................... 10
AQUATICS CAPITAL OUTLAY ............................................................................................................................... 11
AQUATICS SUMMARY WORKSHEET.................................................................................................................... 13
MAINTENANCE....................................................................................................................................... 14
MAINTENANCE PROGRAM AREA NARRATIVE .................................................................................................. 15
MAINTENANCE ACTIVITY DESCRIPTIONS ......................................................................................................... 17
MAINTENANCE PERSONNEL WORKSHEET ....................................................................................................... 18
MAINTENANCE SUPPLIES WORKSHEET ............................................................................................................ 19
MAINTENANCE CAPITAL OUTLAY ...................................................................................................................... 20
MAINTENANCE SUMMARY WORKSHEET ........................................................................................................... 22
MARKETING ............................................................................................................................................ 23
MARKETING PROGRAM AREA NARRATIVE ....................................................................................................... 24
MARKETING ACTIVITY DESCRIPTIONS .............................................................................................................. 25
MARKETING PERSONNEL WORKSHEET ............................................................................................................ 26
MARKETING SUPPLIES WORKSHEET ................................................................................................................. 27
MARKETING CAPITAL OUTLAY ........................................................................................................................... 28
MARKETING SUMMARY WORKSHEET................................................................................................................ 30
RETAIL SERVICES.................................................................................................................................. 31
RETAIL SERVICES PROGRAM AREA NARRATIVE .............................................................................................. 32
RETAIL SERVICES ACTIVITY DESCRIPTIONS ..................................................................................................... 33
RETAIL SERVICES PERSONNEL WORKSHEET ................................................................................................... 34
RETAIL SERVICES SUPPLIES WORKSHEET ........................................................................................................ 35
RETAIL SERVICES CAPITAL OUTLAY .................................................................................................................. 36
RETAIL SERVICES SUMMARY WORKSHEET ...................................................................................................... 37
POSEIDON’S PALACE FINANCIAL STATEMENT........................................................................... 38
POSEIDON’S PALACE BUDGET 3
Business Description
Mission
Create a mythological underwater experience to bring families and friends a
complete opportunity to enjoy a waterpark year-round.
Vision
We are committed to providing the best experience through knowledgeable and
friendly staff, comfortable lounge areas, thrilling attractions and delicious food.
Format
Our company is a commercial public entity.
Location
10175 Northeast Ave. Philadelphia, PA 19116 · 14.79 AC · Sale Price: $3,200,000
Resources
Natural resource will include sunlight, water, and natural heat. Other resources
would include chemicals, customer service skills and money from the lottery
that the owner won.
POSEIDON’S PALACE BUDGET 4
Supervisor Descriptions
Aquatics
Nathan Adams
POSEIDON’S PALACE BUDGET 6
Poseidon’s Palace is an exciting place for the whole family to enjoy fun and
relaxing water filled experience. Our aquatics and lifeguard division oversee the
operation on all the water slides, lazy rivers, and pools, having the state of the art
water slides and lifeguards managing all areas of our palace. Our main goal is to
have the most attracting array of water excitement in our park that is competitive to
other water parks, while having the up most of concern for family’s safety
throughout the park.
The aquatics and lifeguard division of Poseidon’s Palace offers several
activities to suit anyone who wants to visit. The department also makes the entire
park run having well trained lifeguards at every post all the time. And lastly the
large staff has its own operation requirements to ensure we are giving our guests
and employees to optimal experience. These main programs are split up into 3 main
categories to organize the department.
Category 1: Programs
Poseidon’s Palace offers swim lessons for those you are new to the wonderful
activities that is swimming. Lessons will be in our small pools so they can be
near the rest of their family in the water park. We also offer open pool sessions
for lap swimming, slack ling over water and two basket pool hoops to play a
game on. Occasionally throughout the busy season we will have special events
like slide races and giant blob competitions. These programs are what helps us
separate from our competitors that have your typical water park features.
Category 2: Operations
This category pertains to the day to day operation of the lifeguards who over
watch the entire park all day, keeping our guests safe. Along with the life
guards’ duty, this covers the training that each life guard will have to go
through and exceedingly pass, beside the refresher courses that every life
guard will also continue to participate in twice a year. We also include a bi-
annual inventory that is collected to keep updated on the gear we have, the
gears condition, and the purchasing of ne gear. The safety we pride ourselves
on roots from these operation programs.
POSEIDON’S PALACE BUDGET 7
Category 3: Staffing
This category is the most important, for if it wasn’t for the behind the scenes
work that every single one of our staff does, we would not have a successful
water park. We have hiring managers that are always looking for enthusiastic
individuals to work for all departments who also schedule our large and
diverse staff for all shifts. Our staff and spent many hours with law officials to
create our assumption of risk waivers that include all that could happen to you
at our park. We hold extensive staff and program evaluations several times a
year to keep updated on how our business is suffices. And lastly, we include
staff bonding events twice a year to build relationships with our staff to make
operations run more smoothly.
POSEIDON’S PALACE BUDGET 8
Activity List
1. Lifeguard trainings: Facilitate proper training to all certified lifeguards
throughout the park after they are hired on the team
2. Water feature monitors: During the everyday operations every feature (wave
pool, lazy river, water slides) will be manned by a lifeguard managing their features
site.
3. Hiring: Supervise the hiring process all the way through, hiring new staff every 6
months or when needed.
4. Refresher courses: Throughout the year we will have smaller mandatory trainings
for current staff refreshing or updating what they have been taught.
5. Staff bonding: Regular events will be held on property or nearby for staff and only
staff to attend to gain closer relationships with their staff peers.
6. Staff scheduling: Manage making the schedule for all aquatics staff throughout the
seasons, with times and what their job is.
7. Swimming lessons: Provide basic swim lesson for mostly children in our pool at
certain times during our peak season.
8. Assumption of risk waivers: Create waivers for all guests to fill out assuming any
risk that me present during their experience.
10. Maintain safe SOP: Have structurally sound standard operating procedures for
everything that we do (ex. opening and closing the park)
11. Special events programming: Plan and carry out special events in the park, such
as competitions and special offers.
Item One
Splash Pad: Throughout our park we plan to have various splash pads around that
jet out water streams from the ground and out of other fun structures. These are
very popular in city parks and many water parks for children. They are a less of an
intense attraction than the slides but that’s what makes them fun for kids with the
playground like features that spray water. These splash pads should be sporadic in
the park if we buy multiple small ones or one large one.
Item Two
Water Slides: In our park we need a multitude of different kinds of slides to suit our
guests. We need to make sure that everyone has something that they are
comfortable going on. Also, some slides that you are on yourself and ones that you
need tubes. Water slides are a vital part of our water park and will be out main
attraction. Considering this we found slides that go into pools that are in various
sizes, heights, and types.
This slide set is slightly smaller made for the kid’s population being not quite
as high up. You have 3 different kinds of slides on the set for the kids to
choose from.
Commercial Water Slide Straight 17 Foot High 42 Foot Long $14,900
http://www.willygoat.com/catalogsingle.asp?productID=7263
This slide is a little different from the other two, being that it is just one slide
that goes straight down. This is simpler style of slide made for anybody in the
park and we would most likely have more than one.
POSEIDON’S PALACE BUDGET 13
Maintenance
Nick Brown
POSEIDON’S PALACE BUDGET 15
through every season year-round. Listed below is the budget report for 2017/2018.
The costs of direct labor totals $225,575.68, materials are $25,292, and overhead is
$100,346.86.
smoothly and efficiently. It achieves this goal through regular inspections, continual
Division of labor:
Fish Care:
care, and staffing and scheduling. Fish care primarily focuses on the feeding of fish
and the cleaning and repair of fish tanks. This one of the most important roles of the
maintenance staff as our exotic fish are one the most essential attractions to
Poseidon’s Palace. The fish are cared for to the highest standards on par with that of
Facility Care:
systems operation, water quality testing, chemical handling & orders, and on-site
electrical &plumbing. All facility care is handled by some of the most experienced
Staffing/Scheduling:
The final division of labor is staffing and scheduling. This is the smallest
scheduling is done routinely and consists of the majority of paperwork duties that
2. Fish Tank Cleaning/Repair: Cleaning and routine maintenance of the fish tank is a
continual process to ensure the health of the animals and the quality of guest
experience.
3. Cleaning Pool Components: Pools have many components that require regular
cleaning to ensure that the pool is running smoothly.
9. Handling on site electrical issues: All electrical problems are handled by our
trained staff.
10. Handling on site plumbing issues: Plumbing issues are also handled in this
department.
11. Maintenance department staffing and scheduling: Ahab is in charge of hiring and
scheduling for his department
12. Quarterly Staff Trainings: 4 times a year the maintenance staff is trained in the
handling of potent chemicals and the various systems installed for the attractions
in Poseidon’s Palace.
Maintence Personell Budget Report
POSEIDON’S PALACE BUDGET 18
Name of Program Fall Winter Spring Summer # of Personell Rate USD Weekly Hours # of Weeks Subtotal USD
Fish Feeding x x x x 1 16.28 8 52 6772.48
Fish Tank Cleaning/Repair x x x x 2 16.28 16 52 27089.92
Cleaning Pool Components x x x x 2 16.28 16 52 27089.92
Maintaining and Repairing Ammenities x x x x 4 16.28 16 52 54179.84
Waterslide Inspection x x x x 1 16.28 4 52 3386.24
Systems Operation x x x x 4 16.28 8 52 27089.92
Water Quality Testing x x x x 1 16.28 8 52 6772.48
Maintenance Personnel Worksheet
Item One:
To become the most prestigious waterpark in the eastern United States we need
something that nobody else has. A peppermint angelfish is one of the rarest and
most exotic saltwater fish in the world and to have something like that for
families to travel from all over to see, you can’t put a price on the value it would
$30,000.00
https://successstory.com/spendit/most-expensive-tropical-fish-ever-sold
$19,999.95
http://www.advancedaquarist.com/blog/ny-aquatics-selling-peppermint-
and-narcosis-angelfish
$19,995.00
https://reefbuilders.com/2013/10/11/peppermint-angelfish-2/#
Item Two
Fish Tank
Poseidon’s palace will host hundreds of treasures from the vast oceanic
ecosystem. To do so we will need a variety of large scale fish tanks that will best
tanks that we are only limited by our imagination when customizing the
The smallest and also most affordable of our potential bids, these pillar fish
tanks could be placed along the palace halls and give the appearance of
structural support in large open spaces.
Red Sea Reefer Deluxe- 200 Gallon Black All In One Aquarium- $4,499
http://www.aquacave.com/reefer-deluxe-750-xxl-200-gallon-black-all-in-one-
aquarium-w-4-hydra-26-hd-led-s-red-
sea.html?fee=1&fep=6584&gclid=CjwKCAiAk4XUBRB5EiwAHBLUMQXUolYh6D
QS34AQBK-rvtxksZ3eepJL1F94dbufTwTrcIZioi7mNRoCeAQQAvD_BwE
This tank is of the highest quality among our bids. It is large in size and
comes with LED lights to better display fish for patrons.
Largest in size, this tank would host the most fish in one location. Thought
expensive, this tank could easily serve as our main fish display potentially
hosting our treasure of the ocean, the peppermint angelfish.
POSEIDON’S PALACE BUDGET 22
Marketing
Amy Holt
POSEIDON’S PALACE BUDGET 24
Level One: The outward physical representation of our facility is the first step to
making sure Poseidon’s Palace is an inviting place for guests to come to.
- Sub-departments like Park Decorators and our mascot department are
responsible for producing and maintaining the atmosphere at Poseidon’s Palace.
Level Three: Off-site advertisements are a great way to attract tourists and locals
alike to our services.
- Sub-departments such as billboard development and calendar development
are great organizational areas that improve the scope of our marketing.
POSEIDON’S PALACE BUDGET 25
Activity List
1. Decoration of park: People to help decorate initially and seasonally change.
3. Establish a mascot: Figure out what type of mascot and where we will get it.
4. Survey: Create and distribute a survey that will generate interest and be the
preliminary round of advertising.
5. Create a Website. This will allow customers to begin their Poseidon’s Palace
experience before they enter the park.
10. Signage, at facility and other places: design and post signage at our facility.
This is important because people need to know where to
12. Design T-shirts: This will help get our brand out there.
POSEIDON’S PALACE BUDGET 26
Item One
Industrial Printer: The purchase of an industrial printer would be very beneficial
to our business. This addition would allow us to cut down on the cost of printing
signs elsewhere. As well as the ability to customize with the greatest of ease.
Epson SureColor S40600 Printer: $15,995: The 64-inch SureColor S40600
features 4-color solvent ink for outstanding print quality, durability, and media
compatibility. All-new precision media feeding system and a high-performance
PrecisionCore® TFP print head, the SureColor S40600 is capable of producing
sellable quality banner at 215 ft2 per hour, while also producing adhesive vinyl
output at up to 170 ft2 per hour – making the new SureColor S40600 the ideal
entry-level sign printer for any size print shop. https://epson.com/For-
Work/Printers/Large-Format/Epson-SureColor-S40600-
Printer/p/SCS40600PE
Canon imagePROGRAF iPF670 24 in. Printer 5-Color Bundle w/ Stand:
$1,595 Great for large-format technical documents, prints up to 2400 x 1200
dpi, used the best ink and has a HDI Driver for AutoCAD, PosterArtist Lite for
poster creation. Printer stand included.
http://www.freedompaper.com/Canon-imagePROGRAF-iPF670-24-in-Printer-
5-Color-
Bundle?gclid=CjwKCAiA5OrTBRBlEiwAXXhT6NhvDc_4ox2VcZNZgp6RLloXz0E
J9pcelvFvI8A1L6POwScyix0o8hoCFmcQAvD_BwE
Item Two
Computers: Desktop computers would be a very valuable addition to this
department because it allows team members to create and be more productive
than on a laptop. Having a stable workspace can also bolster productivity.
iMac Pro: $4,999.00. The newest addition form the Apple family, this
computer includes…. https://www.apple.com/shop/buy-mac/imac-pro
HP ProOne 400 G3 20-inch Touch All-in-One PC: $779.00
http://store.hp.com/us/en/pdp/hp-proone-400-g3-20-inch-touch-all-in-one-
pc
POSEIDON’S PALACE BUDGET 29
Retail Services
Delaney Fowell
POSEIDON’S PALACE BUDGET 32
Level 2: Food sales in our four different choices in our food court also brings
families and those who visit our park together over good food.
2 Swimming and playing in the park can build up a healthy appetite.
Poseidon’s Pizzeria one of most favored choices in our food court
makes up for 45% of our total food sales this year!
Level 3: Lastly, the gift shop that we have in our water park is a popular stop
for those who want to remember their visit to our park. The gift shop is a great
opportunity to make a lasting impression on our guests with t shirts that rep our
logo, it not only gives us free advertising but also generates revenue.
POSEIDON’S PALACE BUDGET 33
Activity List:
2. Oversee the financial management/ budgeting of ticket sales, food, and general retail
3. Make sure there are trained retail personnel in every department i.e.: know how to
run/ balance till, monetary endeavors, dropping of tills into safe, etc.
4. Coordinate with staff at ticket sales, food, and gift shop to receive inventory and
restock
5. Create a dining experience suitable for families. Hire trained kitchen personnel,
cashiers, cooks, etc.
7. Keep track of overhead for ticket sales (tickets themselves), food (price of
preparation), and general maintenance of retail (merchandise costs for gift shop,
maintenance of rentals, etc.)
8. Budget for each department employee wages, make sure we only hire who is necessary
to keep costs as low as possible.
10. Make a managerial daily task list for each department to stay on track.
11. Collect and check off managers production of bi-weekly employee schedules.
12. Make sure employees are maintaining a happy, healthy, team-oriented environment
for guests.
POSEIDON’S PALACE BUDGET 34
Item One
ATM for Gift Shop: Purchasing an ATM and placing it in the gift shop would be a
very beneficial business decision. Not only would it boost gift shop sales, it would
allow a convenience for customers. There would be a possibility to allow certain
places in Poseidon’s Palace to only accept cash like the food court or even the gift
shop itself. Doing this kind of set up would bring costs for running cards lower as
well as circulating the entire waterparks revenue around. Having the ATM placed in
the giftshop makes customers who need to get cash out go into the gift shop
therefore bringing in traffic that may increase sales.
HYOSUNG 2700T
$ 3,995.00 www.convenienceatms.com
$4,265.00 www.atmequipment.com
$4,265.00 wwwatmpartmart.com
Item Two
Universal Coolers RW8 - 96" Sliding Glass Door Reach in Refrigerator:
Purchasing a universal cooler would be an advantage for food services. The
cooler could hold whatever was necessary at the time, and it would allow the
merchandise inside to look good as well as allow the customer to know what they
are purchasing. Instead of having soda fountains at the food court, we could have the
cooler instead that would allow for healthier beverage decisions. This could also
lower the cost for drink choices as well.
$3,714.95 www.eliterestrauntequipment.com
$4,272.20 www.pricefalls.com
$3,900.70 www.kitchenemporium.com
POSEIDON’S PALACE BUDGET 37