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V I E W P O I N T
IN THIS ISSUE
04
BIG STORY
Integrated Powertrain Drives Performance
Vol. 2 2010 07 A History of Innovation
4 10
products and enhancements this year — the smooth-shifting Mack mDRIVE™ automated 14 Captive Finance Companies Reward Loyalty
manual transmission, improved rear axle carries and a better Control Link II console that
makes the job of bodybuilders much easier. At half-a-dozen trade shows I’ve been telling the INTERNATIONAL
media that the difference between Mack and the competition is a philosophy we call Balanced 16 Mack Centro International Dealer of the Year
Design. The entire vehicle is more reliable and performs better because each component is 16 Mack International Names New Leadership
designed to work with the others. And because we build trucks with integrated components,
we deliver vehicles exactly fitted to customer applications. DEALER FOCUS
17 Redhead Equipment Claims Top Honors
This isn’t something new that we introduced with the new EPA regulations this year. While
17 Mack Top Exporter of Trucks from North America in 2009
other manufacturers are playing catch up, we’ve been doing this for the better part of 110 years.
We think we make great equipment but at the end of the day it’s not always about the trucks. FLEET SPOTLIGHT
It’s about the people who own and drive them for a living. In this issue we take you from North 18 Big Truck for the Big Job
11 16
Kevin Flaherty to South America to bring you stories of owners who rely on those integrated components to 18 In Australia, Scott’s Puts Fizz in Transport
build their businesses. 18 Titan Proud Member of Family
Senior Vice President
U.S. and Canada We announce the Distributor of the Year and International Distributor of the Year. As we FROM THE VAULT
emerge from one of the worst recessions in decades, Mack congratulates every one of our 19 Mack Brings Own Revolution to ’60s
dealers for a job well done.
We also have the traditional stories of restored models but for readers who think Mack is
FROM THE ROAD
20 Restored B Model Home on the Range
strictly Old School, the Bulldog’s got his own version of innovation: he’s making his debut on
Facebook. Check him out, and join the conversation.
DOG BITES
Enjoy the ride. 22 When Firefighters Call, Mack Answers
22 Smith Concrete Mixes Business with Charity
Kevin Flaherty
Senior Vice President
U.S. and Canada
18 19
23
23
LETTERS
U Series a Perfect 10
Big 10-4 for 10-Year-Old
23 Dad Would Have Been Proud
23 Even Cats Love the Big Dog
BACK COVER
Many Faces of Mack on Facebook
ON THE COVER
MACK POWER
20 22
Integrated Pedigree™ Powertrains Drive Performance
TM Trademarks of Mack Trucks, Inc. ®Registered trademarks of Mack Trucks, Inc. ©2010 Mack Trucks, Inc. Mack Canada Inc. Mack Trucks Australia Pty. Ltd. Printed in USA.
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B I G S T O R Y
MACK
MACK
POWER
POWER
A TRUE PUREBRED
Integrated Powertrain Drives Performance
In a year of crushing environmental regulations, Mack® has defied the odds the gearing right on the rear carriers for the owner’s operating conditions.
and increased productivity — something the company has done for the We match the gears with the transmission and engine so they work together.”
past century. Here’s how it happened.
And if owners have a concern or a warranty issue, they need only deal with
Since the beginning of 2010 Mack has rolled out a series of new products a single dealer and manufacturer.
and technologies that work together to enhance performance. They include
a new automated manual transmission, new rear carrier axles, an improved
torque management strategy and a refined pollution-control system that mDRIVE™ Improves Fuel Efficiency
together can save fuel as well as the environment. The most dramatic of the new products is Mack mDRIVE, the company’s
automated manual transmission (AMT). The mDRIVE AMT improves
The key to higher productivity is the Mack Pedigree™ powertrain, where fuel efficiency, driveability, safety and driver satisfaction by automating the
engine, transmission and axles are all made by Mack. That combination, shifting process.
and the refinements introduced this year, makes the 2011 models the most
efficient Mack has ever created. Mack mDRIVE features 12 forward and four reverse speeds — the only
AMT to offer that — and is available in direct drive or overdrive. It has a
“We build our vehicles with integrated components,” said Kevin Flaherty, torque capacity of 1,920 lb-ft and a dry weight of only 615 pounds. The
Mack senior vice president, U.S.and Canada. “It’s what we refer to as shifting strategy for mDRIVE is optimized for North American highway
balanced design. The entire vehicle is more reliable and performs better conditions and is based on cruise speeds of 1,350 to 1,450 RPM for best
because each component is designed to work in concert with the others.” performance and fuel economy.
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B I G S T O R Y
A History of
A Histor
mDRIVE™ provides an optional Grade Gripper or hill start assist when Lighter, Stronger Carriers Better Economy with EconoBoost ®
launching the truck on an incline to prevent the vehicle from rolling The mDRIVE is one of several additions and improvements Mack® has Introduced this year, EconoBoost is another performance-enhancing
backward. It also detects if the tractor is attached to a trailer and made to its integrated powertrain. The company has also introduced the technology that increases the value of a Pedigree Powertrain.
Innovation
Innova
automatically reduces torque output if the tractor is bobtailing, which C150/151 family of rear axles, with gear ratios tailored for the MP™ engine This intelligent torque management strategy gives drivers the
saves fuel. series. The carriers combine proven Mack design with improved rear axle extra muscle to keep vehicle speed constant under full engine
ratios for highway and vocational applications. loads to avoid downshifts. It works with the latest generation
mDRIVE is available in two versions, Fleet and Premium. The Fleet of the Econodyne™ engine family for highway applications to
package includes basic shifter controls, with Grade Gripper and “The new C150/151 carriers play a key role in the Mack Pedigree™ deliver more torque at low engine speeds for improved fuel
MackCellerator as options. The Premium package features manual shift Powertrain,” McKenna said. “They’re lighter, stronger and stiffer than efficiency and hill-pulling performance. The new Econodyne is
inputs and Performance and Economy modes, plus Grade Gripper and previous designs and represent what Mack has learned about integrated available with the MP7 and MP8 series engines in the Pinnacle™
MackCellerator. mDRIVE is available with two optional rear-mounted Introducing Innovation: 1900s • Debut of the Super-Liner, a
drivetrains in the last 110 years. The rear carrier is absolutely critical to a model highway tractor.
power takeoffs (PTO). In addition, Mack’s AMT has an extensive list of boldly-styled conventional designed
successfully spec’d truck, including the gear-fast/run-slow highway tractor.”
customer-programmable parameters and functions. • Jack Mack and his brothers for heavy hauling, and the MC/MR
All that comes on top of the debut of Mack’s selective catalytic
experiment with steam and electric series, the industry’s most advanced
The C150/151 retains Mack’s traditional and unique top-load, reduction (SCR) technology, ClearTech™, the world’s cleanest
An important aspect of mDRIVE is the sophistication of its programming. motor cars — nine years before low-cab-forward trucks.
dual-reduction design. The top-loaded carrier – where the driveshaft diesel emissions control system. It uses proven SCR technology
For instance, the optional Easy Shift feature provides especially smooth connects to the carrier above the axle – results in near-zero driveline angles, to reduce emissions of nitrogen oxides (NOx) to near-zero Henry Ford incorporates the Ford
shifting for liquid bulk, livestock and similar applications, where abrupt which minimizes noise, vibration and harmonics. Potential oil leak paths while at the same time improving fuel economy by up to Motor Company — and produce
Driving Success: 1980-1989
moves need to be avoided. mDRIVE also addresses a customer concern are significantly reduced since the carrier joint is on the horizontal plane, 5% and reducing active regenerations of the diesel particulate their first commercial vehicle.
with other AMTs by allowing drivers to start in higher gears so they don’t above the level of the oil reservoir. Dual reduction reduces gear face friction filter. ClearTech also delivers excellent power and torque. • Mack becomes one of the first
• Mack designs the industry’s
have to rev through all of them. and related parasitic losses, component stress and excess heat, increasing manufacturers to mount a cab directly
first successful all-fiberglass, metal
overall component life. over the engine, increasing driver
cage-reinforced cab, leading to
“Customers who have tested mDRIVE say this is one very smart Better Value for Owners visibility and maneuverability.
advancements in cab-weight reduction
transmission,” McKenna said. “mDRIVE’s intelligence, light weight and The Mack patented automatic power divider remains a standard feature, Why is an integrated powertrain important to owners?
and corrosion resistance.
intuitive performance help customers achieve up to an additional 1.5% with an optional power divider lockout and optional differential locking Creating an Icon: 1910-1929 • CH series debuts for highway
improvement in fuel economy. And the fact that drivers don’t have to systems. Rear axle ratios run from 3.11:1 to 5.66:1. The new carriers are “It comes down to one word: value,” said Curtis Dorwart,
applications.
worry about shifting means they are more focused on driving.” compatible with all suspensions offered by Mack. vocational marketing product manager. “The owner and
operator have one harmonious powertrain solution. It’s a • Mack introduces the AC, a truck
balanced design: we know how much torque and horsepower it so rugged that during WWI British
Customers may order mDRIVE now, with deliveries to begin early in the Building the Fleet: 1990-1999
can take so you can optimize the equipment for the job.” soldiers nickname it “The Bulldog.”
fourth quarter of this year.
• Mack pioneers the use of air
• Mack introduces the V-MAC®
The persistently high cost of fuel and strict standards for 2010 cleaners and oil filters, power brakes
Electronic Engine Control System,
from the U.S. Environmental Protection Agency (EPA) make and rubber isolators in mounting
giving customers unprecedented
intelligent integration and spec’ing extremely important, added chassis components.
control with innovations such as cruise
McKenna. “OEMs used to call the optimum engine RPM range auto-resume and dual-PTO capability.
for best fuel economy the ‘sweet spot.’ But over the years, as Building America: 1930-1959 • Two models join the pack: the
we’ve reduced emissions ever closer to zero, this spot has evolved LE (low entry) refuse vehicle and the
into a ‘sweet dot,’ meaning the engine RPM range best suited • Mack vehicles play a major role aerodynamic Vision by Mack.
for fuel economy is much tighter today. in the building of America, including
construction of Boulder Dam (now
“With Mack ClearTech engines for EPA’10 we have managed Protecting the Planet: 2000-2010
Hoover Dam), at the time the world’s
to lower the optimal RPM range by approximately 100 RPM. largest hydroelectric power generating
We also broadened the RPM band back to what I can call • Mack introduces the MP engine
station.
an ‘island.’ ” series to optimize performance while
• Mack introduces the Thermodyne™
meeting stringent environmental
open chamber, direct-injection diesel
Integration also plays a vital role in getting quick and regulations. The company redesigns its
engine, establishing the company’s
reliable service. “It means no finger-pointing when it entire line and debuts the heavy-haul
tradition of leadership in diesel
comes to warranty repairs,” McKenna said. “All work is Titan by Mack.
performance and fuel efficiency.
done by Mack-trained, highly skilled ASE technicians • Mack introduces a host of new
using the latest technology to fine tune your Mack truck.” products and technologies, including
Advancing the Industry: 1960-1979 mDRIVE automated manual
transmission, twin-steer Granite®,
“mDRIVE’s intelligence helps That emphasis on performance is nothing new at Mack,
which through the Pedigree Powertrain has provided • Mack introduces the R series of C150/151 rear axle carriers and
customers achieve up to an integrated transportation solutions for decades. Or as heavy-duty trucks, Maxidyne® constant ClearTech selective catalytic
McKenna put it, “After 110 years we got it right.” horsepower diesel engine to reduce reduction system.
additional 1.5% improvement in shifting and fuel consumption and
fuel economy.” Maxitorque® transmission for the
highest torque capacity in the industry.
— David McKenna
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P R O D U C T S
So far this year, the company has introduced heavier axles, better brakes, Bendix ® ES Brakes
a plug-and-play system for bodybuilders and a vehicle that qualifies for How do you stop loads like that without wearing out your equipment? By
a federal tax credit — all that in addition to the Mack ClearTech™ using Bendix ES (Extended Service), the standard foundation brake for all
pollution-reduction system that debuted with the 2010 models. Mack truck models.
Twin-steer Granite ® Model Bendix ES brakes have a number of features to improve brake life and
Case in point: at Truck World in Toronto, Mack revealed an ultra-rugged durability while reducing operating costs, including:
twin-steer Granite model ideally suited for dump, crane and oil field
operations. Combined with tandem rear axles, the twin front axles give • a fixed single anchor pin design for superior brake geometry control
Granite a high load capacity in a compact overall length. and longer brake life
• thicker brake linings for fewer relines
The vehicle as demonstrated at Truck World was fitted with a 425-HP • “e-coated” brake shoes for rust prevention
Mack MP8 Maxidyne® diesel engine. • “hot staked” brake shoes for improved durability
Granite Twin Steer
Other brake systems, including the Bendix Air Disc, remain available
options for Mack customers.
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F E A T U R E S
World of Concrete
At World of Concrete, the challenge gave jobsite drivers the opportunity to
demonstrate their professional skills in a competitive setting. Contestants
drove a Mack Granite® model mixer through a closed course that recreates
the conditions on a jobsite. Operators had to complete a pre-trip safety Todd Stephens
check and muster the skills to successfully navigate the course.
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F E A T U R E S
Reveals All on
You might think the Mack Shop sells caps and T-shirts and cute stuffed
dogs, and you’d be right. But that’s only part of the job of the department
that runs the shop, Mack Licensing and Merchandising (L&M). The Mack
TV’s ‘Sliced’
Shop has everything for the dedicated Mack fan. It sells work, travel and The star of one of television’s newest reality shows is
recreational apparel and gear for men, women and children. In addition to tough, rugged and good looking. But the show’s host,
T-shirts, it sells crystal stemware, hood ornaments and collectible die-cast John McCalmont, shows viewers that it’s what’s inside
model trucks. that really counts.
With a new line of apparel and a new catalog coming, the shop is helping
cut apart a TerraPro™ model to see how the Mack ClearTech™ emissions That’s because an EPA’10 emissions-certified Mack
to promote the Mack brand far and wide. Mack branded merchandise is
control system works. Copyright: History Channel’s “Sliced” TerraPro model is in the spotlight on an episode of
available from a number of places — online at mack-shop.com and at a
“Sliced,” a new program on History. Each week, the
number of concept stores in select dealer showrooms, as well as physical
In addition to promoting the brand L&M works to protect the company’s show’s host uses a variety of tools to slice objects apart,
stores in Macungie, Pa., Hagerstown, Md., and Greensboro, N.C. While
trademarks. “We make sure other people aren’t pirating the brand and its layer by layer, and explore how they work.
the shops generate revenue and interest in the company, the primary role
of L&M is to promote and protect the Mack brand. marks — anything with the Mack logo and name,” Tercha said.
“Sliced” took a TerraPro model that Republic Services has
“Mack product placement in movies and TV shows has generated an Not everything at L&M is serious business, though. Several years ago the been testing for 12 months, pushed it to its limits, then
interest in the brand,” said Steve Tercha, director of L&M. Mack has played Mack Shop sent marketing materials to 26,000 people whose last name cut it apart. The truck was ready to come out of field
a role in the movie “Cars” as well as the television shows “King of the Hill,” is Mack. This year the shop is reaching out to high schools and kennel service and be recycled for secondary use when the
“Trick My Truck,” and “American Loggers.” The iconic truck even went clubs. They all have one thing in common with the manufacturer: there’s “Sliced” opportunity arose.
under the knife in the History™ channel program “Sliced” when the hosts a Bulldog® at the center of their lives.
The show focused on the Mack ClearTech emissions control
system and the fact that today’s trucks “are not belching
black smoke like 20 years ago,” said Curtis Dorwart, Mack
on ‘American
engine is lowered into a
waiting Titan by Mack chassis
at the Mack Macungie
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F E A T U R E S
ps on Reward Loyalty
etting
Truck financing is available — if you know The captive you want to get to know is Mack
where to look. Financial Services.
For the past few years everyone has been affected To help current Mack customers survive economic
TO THE GOLD STANDARD
by the economic decline, tighter credit and downtimes and remain true to the Mack brand,
e Best
market uncertainties. When you couple this with Mack Financial Services monitors its customer
portfolio to identify loyal customers who may
Tips on Getting
extremely low truck demand, reduced freight levels,
continued depression of commercial and residential need financial assistance, such as a modification
construction and high unemployment levels, it’s to their finance contract or payment assistance,
the Best Deal no wonder that business continues to struggle. and reaches out to them with support options.
ADVANTAGE #81
AMERICA’S FIRST INTEGRATED TRUCK AND ENGINE MANUFACTURER
PLACES THE GOLD BULLDOG STAMP OF APPROVAL ON EVERY
MACK TRUCK WITH A 100 PERCENT MACK PEDIGREE POWERTRAIN.
® ™
00
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I N T E R N A T I O N A L D E A L E R F O C U S
Dealer of the Year Run by Dealer Principal Gary Redhead, the Mack-only dealership
also represents Volvo Construction Equipment in the province.
Mack Trucks has named Mack Centro of Valencia, Venezuela, as its 2009
International Dealer of the Year. Redhead Equipment was named Mack Canada Distributor of the Gary Redhead
Year for 2008.
Mack Centro was established in 2001. Since 2005, under the leadership
of dealer principal Carlos Oliveros, it has grown into the largest Mack
distributor in Venezuela, with approximately 40 percent of all Mack
sales in the market.
Mack Top Exporter of Trucks from North America in 2009
In addition, the dealer runs a very successful training facility, which is used
by Mack de Venezuela and Mack International to hold product and service Mack Trucks, Inc. finished 2009 as the leading exporter of heavy-duty Latin America and Australia, and grow elsewhere, such as Africa and the
training seminars. North American trucks. Mack had nearly one-third of total truck Middle East,” said Carl Heikel, Mack senior vice president, international.
exports from the United States, Canada and Mexico to countries “Our products have a strong reputation as the epitome of rugged, tough
outside North America, with a 31% market share. and reliable American-style trucks.”
Mack has made strategic moves to strongly grow its presence in new Mack’s ability to draw upon the Volvo Group’s existing global infrastructure,
and existing markets around the world, and to satisfy the desire for with efficient logistics, strong dealers and expanded customer financing,
American-style trucks in many countries. This demand is particularly is an important advantage in entering new markets. In addition, Mack’s
Mack International Names New Leadership strong for construction and heavy-haul applications, and Mack is
well-positioned to meet this demand via its extensive product range and
products complement the offerings of other Volvo Group business areas,
such as Volvo Construction Equipment — a customer already purchasing
access to the infrastructure of its parent company, the Volvo Group. construction equipment from VCE might also operate dump trucks or
Carl Heikel will lead Mack’s international operations as senior vice president. Australia from 2004-2009. Prior to that, Hertinge was plant manager of equipment transporters.
Heikel will direct the activities of the Mack International Operations group Volvo Trucks’ operation in Umea, Sweden. “International sales continues to be an area of opportunity and growth
throughout its extensive worldwide distribution network. for Mack as we strengthen our presence in established markets, such as Mack sells and services trucks in 45 countries.
Govi Kannan was named vice president business development and strategy.
Heikel has more than three decades of industry experience in Europe and He brings a strong background of commercial, strategic and operational
Latin America, including senior management positions in Sweden, Peru, skills in the international construction industry. Previously, Kannan spent
Brazil and Mexico. Since 2004 he has served as president and CEO of 10 years with Volvo Construction Equipment in Singapore, South Korea
Arrow Truck Sales. Heikel attended Stockholm University and Columbia and North Carolina. He has engineering degrees from the National
University’s Executive Program in International Management. University of Singapore and a PhD from Virginia Tech in construction 2009 U.S. Mack Regional Distributors of the Year
engineering and management.
Eduardo Herrera was named region vice president for Latin America.
Herrera joined Mack Trucks Venezuela in 1986 and served as corporate
treasurer and general manager of finance. In 1999 he became general Guilherme Blaschke was named vice president international aftermarket. WESTERN NORTHEAST
manager of the Eastern Area for Mack Trucks Venezuela. He moved He is responsible for the development of aftermarket products and services. Mountain West Truck Center Beam Mack Sales and Service
to the United States in 2004 as director of international sales support Blaschke has more than 23 years of experience within the Volvo Group, most Salt Lake City, Utah CENTRAL Rochester, New York
and operations. recently responsible for developing distributors in Australia, Africa, the RDO Truck Centers
Middle East and Latin America for Volvo Truck’s International Division. SOUTHWEST Fargo, North Dakota SOUTHEAST
Peter Hertinge was named region vice president for Europe, Africa and the Shipley Motor Equipment Co. Tri-State Mack
Middle East. He is responsible for optimizing the company’s established Blaschke has a degree in mechanical engineering from the Universidade Lowell, Arkansas Memphis, Tennessee
distribution while also establishing Mack in selected new markets and Federal do Paraná and post-graduate degrees in industrial management
segments. He has 12 years experience with Volvo Group, most recently from Faculdade Católica de Administração e Economia and business
responsible for Mack in Australia where he was president of Volvo Group management from Fundação Don Cabral, all located in Brazil.
2009 U.S. Used Truck Distributor of the Year 2009 U.S. Mack Leasing System National
Vanguard Truck Center of Houston, Texas (part of the Distributor of the Year
Vanguard Truck Group) Tri-State Leasing/Tri-State Truck Center of Memphis, Tennessee
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F L E E T S P O T L I G H T F R O M T H E V A U L T
In Australia, Scott’s Puts The other major requirement of the contract was the ability to meet strict
delivery standards around the clock. “We have to deliver at exactly the
largest corporations in the nation. As Hansen wrote, the alliance added “a
whole new dimension of opportunity for Mack” that included access to
Fizz in Transport
Occidental Petroleum fields in Libya.
right time, no earlier and no later,” Grubb said. “We can’t afford
downtime and that means I need reliability above all else.”
Throughout 1968 Bulldog published articles that modern readers will
When Scott’s Transport of Mt. Gambier, Australia, won the contract recognize — stories of phenomenal fleets, dedicated distributors and heroic
to deliver Coca-Cola® products in the Adelaide metropolitan area, hauls. In Canada, Community Building Supplies Ltd. of Toronto switched
CEO and managing director Bruce Grubb turned to a reliable friend, “Mack has consistently shown that they are to the Mack DM. In South Florida, Miami Mack doubled its shop and
Mack Trucks. there for us when we need them.” parts-room capacity. And in Germany, a B model equipped with a Cummins®
— Bruce Grubb NHRS-6B-320 PS engine moved a 200,000-lb. Linde freezing machine
To service the account, Scott’s expanded its fleet of 40 Mack trucks across Europe.
with seven New Breed Granite® models, the name Australians give to
post-2007 trucks. The Granites carry soft drinks from Coca-Cola’s Other articles will resonate with today’s readers as well, including the
Amatil manufacturing facilities to distribution centers around Adelaide, While the trucks are famous for that quality it’s service that helped
company’s sponsorship of key safety and education programs. In Minnesota,
according to Frank Dumay, area fleet manager with Mack’s National clinch the deal. “We’ve been impressed with the service we’ve received
the manager of the St. Paul branch, F. W. Rutherford, presented the
Fleet Department. along the eastern seaboard and I don’t expect anything less here in
driver-of-the-year award to Kermit Newmann. The initiative was sponsored
Adelaide,” Grubb said. “Mack has consistently shown that they are there
by Mack and the ATA Foundation. In Connecticut, Mack’s donation of a
“This is a high-profile contract that [required] the trucks we use to meet for us when we need them.”
new engine to Kaynor Technical High School enabled students to receive
high standards,” said Grubb. “Both Coca-Cola Amatil and their clients hands-on education in diesel mechanics.
have strict environmental benchmarks. This meant the contract trucks That’s important because Coca-Cola Amatil measures the company’s
had to be at least Euro IV-rated. The Granite’s MP8 powertrain met that performance by how well it meets the requirements of Coca-Cola clients.
There were lighter stories. The company delivered the National Christmas
requirement without a problem.” Euro IV is one of several standards that “What I needed above all was a truck that would deliver consistently,”
Tree to Washington and a trophy to former President Dwight D. Eisenhower
defines the acceptable limits for exhaust emissions of heavy duty trucks. Grubb said. “Mack has never let me down.”
for a hole-in-one at Seven Lakes Country Club in Indio, California.
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F R O M T H E R O A D
But the real reason is one that stirred in the heart of a 12-year-old boy
sitting in a watermelon patch. “I think my childhood came back to
haunt me.”
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D O G B I T E S l E T T E R S
U Series a Perfect 10
Dear Editor,
This picture proves that all things great and small love the Mack Bulldog.
Here is Baby Boo enjoying her favorite napping spot on top of her Bulldog
Mixing Business Dad Would Have Been Proud
buddy. Baby Boo is one of five kitties that live with Mike Cawunder, who has
been an employee of Baltimore Mack Trucks for 50 years and parts manager
Dona Downin
When employees of Smith Concrete of Marietta, I started driving a Mack tractor — a 1950 day cab semi-tandem Hagerstown, Maryland
Ohio, were asked which charities the company pulling trailers — in 1962. I have driven Mack trucks up until
should help, they did more than donate money. 2002. I look back at the days spent at the Windmill Truck Stop.
They painted their Mack trucks to create mobile I recall fuel cost 29.9 cents a gallon in the 1960s. What I
advertisements for those groups. Since late 2009, wouldn’t give for those days again.
the company has painted part of its fleet with the
colors, logos and themes of five organizations: the Mack is consistently the highest quality truck going back to
American Cancer Society, 4-H, American Red my father’s 1906 coal truck. What would the world be like
Cross, American Heart Association and DARE, without the Mack truck?
the Drug Abuse Resistance Education effort. Says
Smith Concrete GM Dick Wilson, “The company Thomas Payne
sees the themed trucks as a way to give back to the Dayton, Ohio
community, and we have made many new friends.”
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World Headquarters
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©2010 Mack Trucks, Inc. All rights reserved. Mack, Mack and the Bulldog design, Built Like A Mack Truck, Bulldog and all other marks contained herein are registered trademarks of Mack Trucks, Inc. and/or
Mack Trucks, Inc. affiliated companies. All other marks contained herein are the property of their respective owners.
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