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2010 Vol.

L i n k t o : C o v e r, V i e w p o i n t , Ta b l e o f C o n t e n t s , 4 , 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24
V I E W P O I N T
IN THIS ISSUE
04
BIG STORY
Integrated Powertrain Drives Performance
Vol. 2 2010 07 A History of Innovation

Integrated Manufacturing the Foundation of Every Mack ®Truck PRODUCTS


08 Mack Revs Up Product Development
There’s a quote from rancher Ricky Naisbett in this issue that every Mack owner will
appreciate. In the article (“Cattle Call: Restored B Model Home on the Range”) Ricky details FEATURES
his efforts to restore a 1965 Mack B53 model but he’s really talking about every truck we make: 10 Mack Driving Challenge Highlights Skills & Safety
“Everything on them is Mack — Mack engine, transmission, rear end. A company that builds 11 Texas Mover Braces for Good Times with Granite ®
the truck, the whole truck and nothing else but the truck is dedicated. It’s not pieced together.
12 Preserve and Protect: Marketing the Mack Brand
It’s a total commitment.”
12 Mack is Back for Pelletier Family on ‘American Loggers’
I was thinking about that phrase, total commitment, when we launched a series of new 13 Mack TerraPro™ Reveals All on TV’s ‘Sliced’

4 10
products and enhancements this year — the smooth-shifting Mack mDRIVE™ automated 14 Captive Finance Companies Reward Loyalty
manual transmission, improved rear axle carries and a better Control Link II console that
makes the job of bodybuilders much easier. At half-a-dozen trade shows I’ve been telling the INTERNATIONAL
media that the difference between Mack and the competition is a philosophy we call Balanced 16 Mack Centro International Dealer of the Year
Design. The entire vehicle is more reliable and performs better because each component is 16 Mack International Names New Leadership
designed to work with the others. And because we build trucks with integrated components,
we deliver vehicles exactly fitted to customer applications. DEALER FOCUS
17 Redhead Equipment Claims Top Honors
This isn’t something new that we introduced with the new EPA regulations this year. While
17 Mack Top Exporter of Trucks from North America in 2009
other manufacturers are playing catch up, we’ve been doing this for the better part of 110 years.

We think we make great equipment but at the end of the day it’s not always about the trucks. FLEET SPOTLIGHT
It’s about the people who own and drive them for a living. In this issue we take you from North 18 Big Truck for the Big Job

11 16
Kevin Flaherty to South America to bring you stories of owners who rely on those integrated components to 18 In Australia, Scott’s Puts Fizz in Transport
build their businesses. 18 Titan Proud Member of Family
Senior Vice President
U.S. and Canada We announce the Distributor of the Year and International Distributor of the Year. As we FROM THE VAULT
emerge from one of the worst recessions in decades, Mack congratulates every one of our 19 Mack Brings Own Revolution to ’60s
dealers for a job well done.

We also have the traditional stories of restored models but for readers who think Mack is
FROM THE ROAD
20 Restored B Model Home on the Range
strictly Old School, the Bulldog’s got his own version of innovation: he’s making his debut on
Facebook. Check him out, and join the conversation.
DOG BITES
Enjoy the ride. 22 When Firefighters Call, Mack Answers
22 Smith Concrete Mixes Business with Charity

Kevin Flaherty
Senior Vice President
U.S. and Canada
18 19
23
23
LETTERS
U Series a Perfect 10
Big 10-4 for 10-Year-Old
23 Dad Would Have Been Proud
23 Even Cats Love the Big Dog

BACK COVER
Many Faces of Mack on Facebook

ON THE COVER
MACK POWER

20 22
Integrated Pedigree™ Powertrains Drive Performance

Published since 1920 • Vol. 2, 2010


Bulldog® is published by the Marketing Communications Department of Mack Trucks, Inc. for Mack customers, distributors and enthusiasts.

TM Trademarks of Mack Trucks, Inc. ®Registered trademarks of Mack Trucks, Inc. ©2010 Mack Trucks, Inc. Mack Canada Inc. Mack Trucks Australia Pty. Ltd. Printed in USA.
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B I G S T O R Y

MACK
MACK
POWER
POWER
A TRUE PUREBRED
Integrated Powertrain Drives Performance
In a year of crushing environmental regulations, Mack® has defied the odds the gearing right on the rear carriers for the owner’s operating conditions.
and increased productivity — something the company has done for the We match the gears with the transmission and engine so they work together.”
past century. Here’s how it happened.
And if owners have a concern or a warranty issue, they need only deal with
Since the beginning of 2010 Mack has rolled out a series of new products a single dealer and manufacturer.
and technologies that work together to enhance performance. They include
a new automated manual transmission, new rear carrier axles, an improved
torque management strategy and a refined pollution-control system that mDRIVE™ Improves Fuel Efficiency
together can save fuel as well as the environment. The most dramatic of the new products is Mack mDRIVE, the company’s
automated manual transmission (AMT). The mDRIVE AMT improves
The key to higher productivity is the Mack Pedigree™ powertrain, where fuel efficiency, driveability, safety and driver satisfaction by automating the
engine, transmission and axles are all made by Mack. That combination, shifting process.
and the refinements introduced this year, makes the 2011 models the most
efficient Mack has ever created. Mack mDRIVE features 12 forward and four reverse speeds — the only
AMT to offer that — and is available in direct drive or overdrive. It has a
“We build our vehicles with integrated components,” said Kevin Flaherty, torque capacity of 1,920 lb-ft and a dry weight of only 615 pounds. The
Mack senior vice president, U.S.and Canada. “It’s what we refer to as shifting strategy for mDRIVE is optimized for North American highway
balanced design. The entire vehicle is more reliable and performs better conditions and is based on cruise speeds of 1,350 to 1,450 RPM for best
because each component is designed to work in concert with the others.” performance and fuel economy.

The driver interacts with mDRIVE through a dash-mounted control pad


Tune In, Turn On containing manual input and hold shift buttons, with an integral display
By using its own components, Mack is able to optimize the factors indicating the current gear. In addition, the Mack Co-Pilot™ driver display
that contribute the most to profitability and satisfaction — power, fuel in the center of the instrument panel provides the driver with transmission
economy and comfort. status, including the number of upshifts or downshifts available, the
current gear and the current operating mode.
“A Mack is not a collection of mix-and-match parts,” said David McKenna,
director of powertrain sales and marketing. “Those parts need to work The transmission’s Economy mode maximizes time spent in top gear, while
together. And you need to fine-tune them for a specific operating Performance mode maximizes gradeability. An additional MackCellerator
environment, such as mountainous terrain, on- and off-road jobs or or kick-down feature drops the transmission one gear (while synchronizing
highway applications. That customization gives owners the best reliability engine RPM) when the accelerator pedal is sharply depressed to maximize
and fuel economy possible. Gearing is just one example,” he said. “We get acceleration in passing situations.

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B I G S T O R Y

A History of
A Histor
mDRIVE™ provides an optional Grade Gripper or hill start assist when Lighter, Stronger Carriers Better Economy with EconoBoost ®
launching the truck on an incline to prevent the vehicle from rolling The mDRIVE is one of several additions and improvements Mack® has Introduced this year, EconoBoost is another performance-enhancing
backward. It also detects if the tractor is attached to a trailer and made to its integrated powertrain. The company has also introduced the technology that increases the value of a Pedigree Powertrain.

Innovation
Innova
automatically reduces torque output if the tractor is bobtailing, which C150/151 family of rear axles, with gear ratios tailored for the MP™ engine This intelligent torque management strategy gives drivers the
saves fuel. series. The carriers combine proven Mack design with improved rear axle extra muscle to keep vehicle speed constant under full engine
ratios for highway and vocational applications. loads to avoid downshifts. It works with the latest generation
mDRIVE is available in two versions, Fleet and Premium. The Fleet of the Econodyne™ engine family for highway applications to
package includes basic shifter controls, with Grade Gripper and “The new C150/151 carriers play a key role in the Mack Pedigree™ deliver more torque at low engine speeds for improved fuel
MackCellerator as options. The Premium package features manual shift Powertrain,” McKenna said. “They’re lighter, stronger and stiffer than efficiency and hill-pulling performance. The new Econodyne is
inputs and Performance and Economy modes, plus Grade Gripper and previous designs and represent what Mack has learned about integrated available with the MP7 and MP8 series engines in the Pinnacle™
MackCellerator. mDRIVE is available with two optional rear-mounted Introducing Innovation: 1900s • Debut of the Super-Liner, a
drivetrains in the last 110 years. The rear carrier is absolutely critical to a model highway tractor.
power takeoffs (PTO). In addition, Mack’s AMT has an extensive list of boldly-styled conventional designed
successfully spec’d truck, including the gear-fast/run-slow highway tractor.”
customer-programmable parameters and functions. • Jack Mack and his brothers for heavy hauling, and the MC/MR
All that comes on top of the debut of Mack’s selective catalytic
experiment with steam and electric series, the industry’s most advanced
The C150/151 retains Mack’s traditional and unique top-load, reduction (SCR) technology, ClearTech™, the world’s cleanest
An important aspect of mDRIVE is the sophistication of its programming. motor cars — nine years before low-cab-forward trucks.
dual-reduction design. The top-loaded carrier – where the driveshaft diesel emissions control system. It uses proven SCR technology
For instance, the optional Easy Shift feature provides especially smooth connects to the carrier above the axle – results in near-zero driveline angles, to reduce emissions of nitrogen oxides (NOx) to near-zero Henry Ford incorporates the Ford
shifting for liquid bulk, livestock and similar applications, where abrupt which minimizes noise, vibration and harmonics. Potential oil leak paths while at the same time improving fuel economy by up to Motor Company — and produce
Driving Success: 1980-1989
moves need to be avoided. mDRIVE also addresses a customer concern are significantly reduced since the carrier joint is on the horizontal plane, 5% and reducing active regenerations of the diesel particulate their first commercial vehicle.
with other AMTs by allowing drivers to start in higher gears so they don’t above the level of the oil reservoir. Dual reduction reduces gear face friction filter. ClearTech also delivers excellent power and torque. • Mack becomes one of the first
• Mack designs the industry’s
have to rev through all of them. and related parasitic losses, component stress and excess heat, increasing manufacturers to mount a cab directly
first successful all-fiberglass, metal
overall component life. over the engine, increasing driver
cage-reinforced cab, leading to
“Customers who have tested mDRIVE say this is one very smart Better Value for Owners visibility and maneuverability.
advancements in cab-weight reduction
transmission,” McKenna said. “mDRIVE’s intelligence, light weight and The Mack patented automatic power divider remains a standard feature, Why is an integrated powertrain important to owners?
and corrosion resistance.
intuitive performance help customers achieve up to an additional 1.5% with an optional power divider lockout and optional differential locking Creating an Icon: 1910-1929 • CH series debuts for highway
improvement in fuel economy. And the fact that drivers don’t have to systems. Rear axle ratios run from 3.11:1 to 5.66:1. The new carriers are “It comes down to one word: value,” said Curtis Dorwart,
applications.
worry about shifting means they are more focused on driving.” compatible with all suspensions offered by Mack. vocational marketing product manager. “The owner and
operator have one harmonious powertrain solution. It’s a • Mack introduces the AC, a truck
balanced design: we know how much torque and horsepower it so rugged that during WWI British
Customers may order mDRIVE now, with deliveries to begin early in the Building the Fleet: 1990-1999
can take so you can optimize the equipment for the job.” soldiers nickname it “The Bulldog.”
fourth quarter of this year.
• Mack pioneers the use of air
• Mack introduces the V-MAC®
The persistently high cost of fuel and strict standards for 2010 cleaners and oil filters, power brakes
Electronic Engine Control System,
from the U.S. Environmental Protection Agency (EPA) make and rubber isolators in mounting
giving customers unprecedented
intelligent integration and spec’ing extremely important, added chassis components.
control with innovations such as cruise
McKenna. “OEMs used to call the optimum engine RPM range auto-resume and dual-PTO capability.
for best fuel economy the ‘sweet spot.’ But over the years, as Building America: 1930-1959 • Two models join the pack: the
we’ve reduced emissions ever closer to zero, this spot has evolved LE (low entry) refuse vehicle and the
into a ‘sweet dot,’ meaning the engine RPM range best suited • Mack vehicles play a major role aerodynamic Vision by Mack.
for fuel economy is much tighter today. in the building of America, including
construction of Boulder Dam (now
“With Mack ClearTech engines for EPA’10 we have managed Protecting the Planet: 2000-2010
Hoover Dam), at the time the world’s
to lower the optimal RPM range by approximately 100 RPM. largest hydroelectric power generating
We also broadened the RPM band back to what I can call • Mack introduces the MP engine
station.
an ‘island.’ ” series to optimize performance while
• Mack introduces the Thermodyne™
meeting stringent environmental
open chamber, direct-injection diesel
Integration also plays a vital role in getting quick and regulations. The company redesigns its
engine, establishing the company’s
reliable service. “It means no finger-pointing when it entire line and debuts the heavy-haul
tradition of leadership in diesel
comes to warranty repairs,” McKenna said. “All work is Titan by Mack.
performance and fuel efficiency.
done by Mack-trained, highly skilled ASE technicians • Mack introduces a host of new
using the latest technology to fine tune your Mack truck.” products and technologies, including
Advancing the Industry: 1960-1979 mDRIVE automated manual
transmission, twin-steer Granite®,
“mDRIVE’s intelligence helps That emphasis on performance is nothing new at Mack,
which through the Pedigree Powertrain has provided • Mack introduces the R series of C150/151 rear axle carriers and
customers achieve up to an integrated transportation solutions for decades. Or as heavy-duty trucks, Maxidyne® constant ClearTech selective catalytic
McKenna put it, “After 110 years we got it right.” horsepower diesel engine to reduce reduction system.
additional 1.5% improvement in shifting and fuel consumption and
fuel economy.” Maxitorque® transmission for the
highest torque capacity in the industry.
— David McKenna

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P R O D U C T S

“We’re known for building tough, reliable products. But it’s


innovation that’s really at the heart of what we do.”
— Kevin Flaherty

Cab-mounted Exhaust Option


The new cab-mounted exhaust option for Granite attaches vertically to In April the U.S. Internal Revenue Service informed Mack Trucks that
the cab’s right-hand B-pillar. This clears the space behind the cab for body the Model Year 2011 TerraPro series with the ISL-G is certified for the
installations and in some cases allows for the use of a shorter wheelbase. Qualified Alternative Fuel Motor Vehicle Credit. Purchasers may claim
the credit on their 2010 federal business income tax filing.
Bodybuilders will also like Mack’s improved plug-and-play interface
for refuse body installation. With the Control Link II body control “This is excellent news,” Dorwart said. “The tax credit is more welcome than
console, Mack uses decades of experience and vertical integration to ever for fleets that need to use alternative fuels to meet state or local mandates.
engineer a clean and simple interface between the chassis and refuse While natural gas has benefits in some applications, it has a higher acquisition
bodies. The console eliminates the need for expensive and complex cost for new vehicles than diesel. This helps offset that difference.”
custom wiring solutions while improving overall electrical and
electronic system reliability. The ISL-G-equipped TerraPro model was specifically engineered and built
to operate on natural gas. Since the engine is installed on the production
“In the past, each body company installed and wired its own control line at the Mack Macungie Assembly Operations plant, each truck comes
interface, placing add-on control boxes in the cab as space permitted,” with a full factory warranty and a higher level of performance and reliability.
said Curtis Dorwart, vocational marketing product manager. “The new
in-cab, integrated control panel provides an ergonomically friendly Those are just a few of the innovations Mack has been delivering for
design to increase productivity and reduce operator fatigue.” decades, said Kevin Flaherty, senior vice president, U.S. and Canada.
“At Mack we never stop looking for ways to make the operations of our
customers more efficient and profitable. We’re known for building tough,
Tax Credit for Natural Gas Engines reliable products. But it’s innovation that’s really at the heart of what we
Speaking of refuse trucks, Uncle Sam has a gift for customers who do. And we do it with an eye toward helping customers meet their goals.”
purchase a Mack TerraPro equipped with a Cummins® Westport ISL-G
natural gas engine — a $32,000 tax credit.

TerraPro™ Natural Gas

Mack Revs Up Product Development


®

So far this year, the company has introduced heavier axles, better brakes, Bendix ® ES Brakes
a plug-and-play system for bodybuilders and a vehicle that qualifies for How do you stop loads like that without wearing out your equipment? By
a federal tax credit — all that in addition to the Mack ClearTech™ using Bendix ES (Extended Service), the standard foundation brake for all
pollution-reduction system that debuted with the 2010 models. Mack truck models.

Twin-steer Granite ® Model Bendix ES brakes have a number of features to improve brake life and
Case in point: at Truck World in Toronto, Mack revealed an ultra-rugged durability while reducing operating costs, including:
twin-steer Granite model ideally suited for dump, crane and oil field
operations. Combined with tandem rear axles, the twin front axles give • a fixed single anchor pin design for superior brake geometry control
Granite a high load capacity in a compact overall length. and longer brake life
• thicker brake linings for fewer relines
The vehicle as demonstrated at Truck World was fitted with a 425-HP • “e-coated” brake shoes for rust prevention
Mack MP8 Maxidyne® diesel engine. • “hot staked” brake shoes for improved durability
Granite Twin Steer
Other brake systems, including the Bendix Air Disc, remain available
options for Mack customers.

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F E A T U R E S

Mack Driving Challenge Highlights Skills & Safety


®

Everyone came away a winner at a pair of driving skills safety challenges


Mack Trucks, Inc. held at two of the industry’s biggest trade shows this
year, World of Concrete® in Las Vegas and WasteExpo® in Atlanta.

World of Concrete
At World of Concrete, the challenge gave jobsite drivers the opportunity to
demonstrate their professional skills in a competitive setting. Contestants
drove a Mack Granite® model mixer through a closed course that recreates
the conditions on a jobsite. Operators had to complete a pre-trip safety Todd Stephens
check and muster the skills to successfully navigate the course.

Overall Individual Winners


1st Joseph Milburn Canadian Ready Mix Hamilton ON
2nd Todd Stephens Stephens Delivery Inc. New Berlin WI
3rd Julie Stephens Stephens Delivery Inc. New Berlin WI
Brian Rost (left) and David Doolittle (right)
Texas Mover Braces for Good Times with Granite
Overall Team Winners
H.D. Snow pinched a bit of lime mortar from between the stones of the That’s just the latest success for this 68-year-old company, started by
1st Brian Rost Rost Ready Mix Marshfield MO 144-year-old house he was about to move. The mortar turned to dust. H.D.’s father C. A. Snow in 1942 and run by Gary and his two sisters,
David Doolittle Rost Ready Mix Marshfield MO Not a good sign. Nor was the fact that the house didn’t have a floor, or Donna and Toni. H.D. Snow has hauled commercial, farm and residential
2nd Brent Saionz Simon Excavating Fremont OH that the fireplace and flue weren’t attached to the walls. buildings as far as 254 miles at a clip and never once spilled a bottle or
Brian Saionz Simon Excavating Fremont OH glass of water.
3rd Phil Kauffman Kauffman Concrete Iva SC In 57 years of moving churches, homes and other buildings around
Lyle Wingard Hershberger Construction Delta CO Fort Worth, Texas, the owner of H.D. Snow & Son Housing Moving “Every job is a different challenge — overpasses, power lines, narrow
Julie Stephens hadn’t lost one yet. He wasn’t about to start now, especially since a crew bridges and roads, no shoulders and police escorts,” Gary Snow said.
from National Geographic TV had their “You’ve got to have the right attitude.
WasteExpo
cameras poised for the 1.5-mile trek You’ve got to have a safety factor so when
In Atlanta, the challenge allowed drivers to demonstrate the skills necessary for safely operating refuse and recycling routes, while at the same time
around Bee Cave, just west of Austin. “Those trucks are my bread and butter. you pull out in the middle of the street
competing for prizes.
Nobody messes with my truck or I get it’s going to work.”
So H.D. and his son Gary began
The challenge consisted of seven events, including pre-trip inspection, turning radius and reversing accuracy. Drivers navigated a closed course in a
the month-long job of preparing the right in their lunch pail.” They do all that with a small fleet of very
Mack TerraPro™ model to simulate real-world operations. Scoring was based on safety, accuracy and the ability to follow safety procedures.
Stillman-Guinn House. They tunneled — Gary Snow big trucks. It includes a 1964 Mack B61
under the structure and inserted known as Bad John, a 1974 Mack R600
16-by-16-in. main beams. They put known as Ruff & Ready, a 1981 Mack
Overall Individual Winners two holes through the masonry of the front wall and used doorways for RD600 known as Bad Dog and a 1985 Mack RD600 known as Top Dog.
1st Adrian Gonzales Nexus Disposal Houston TX the other crossbeams. They banded the walls and anchored the fireplace To stay competitive, the company recently bought a 2011 Granite model
with thread rods. Then they lifted the structure with toe jacks, tucked with all of the trimmings: 485-HP MP8 engine, Mack T310MLR main
2nd Brian Kearns A&B Kearns Trucking and Stone Culpeper VA dollies with 64 tires underneath and hitched the rig to a pair of vintage transmission and a Spicer 4-speed auxiliary transmission with its extremely
3rd Eddie Plummer J&E Recycling Fredericksburg VA Mack RD models. low first gear. The truck is also equipped with a Mack camelback
suspension for maximum traction. The Snows have named the new truck
3rd John Townsend Allied Waste Carnegie PA
“It’s like you’re building a skeleton, like a rib cage. It’s what holds the Mack Daddy.
structure up,” said Gary Snow, the company’s vice president.
“They are very proud of the new addition to their family,” said
In both contests, Mack and event co-sponsors Allison Transmission®, Bridgestone® and Michelin® donated more than $15,000 in prizes during When they were done, the load weighed in at 400 tons, with 120,000 lbs. Steve Townsend of Bruckner Truck Sales, Inc. in Fort Worth. “Gary
each competition. on the fifth wheel of the 1985 RD600. As a finishing touch, H.D. put even went to the Macungie Assembly Plant to pick up his new truck.”
his trademark bottle of colored water on the top of the chimney.
“While our Mack trucks have industry-leading safety components and engineering, the most important safety component on any truck is, of course, “It’s such a phenomenal piece of machinery,” Gary said of his Mack.
the driver,” said Michael Reardon, Mack vice president of marketing. “It takes awareness, knowledge and skill for safe and productive operation on a The move went without a hitch, or a spill. “Those trucks are my bread and butter. Nobody messes with my truck or
busy construction site, just as driving a refuse truck in a crowded city or a residential neighborhood takes special skills to do so safely. The driver I get right in their lunch pail.”
challenges are Mack’s way of thanking these professionals for a job well-done.” “I often think people watch the water and take more pictures of it
than they do the house,” said H.D., who for his first job at the age “If there is ever a better truck built,” H.D. said, “it will say Mack on the
of 12 moved two outhouses and dug the new holes by hand. front of it.”

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F E A T U R E S

Preserve and Protect: Mack TerraPro


Marketing the Mack Brand
®

Reveals All on
You might think the Mack Shop sells caps and T-shirts and cute stuffed
dogs, and you’d be right. But that’s only part of the job of the department
that runs the shop, Mack Licensing and Merchandising (L&M). The Mack
TV’s ‘Sliced’
Shop has everything for the dedicated Mack fan. It sells work, travel and The star of one of television’s newest reality shows is
recreational apparel and gear for men, women and children. In addition to tough, rugged and good looking. But the show’s host,
T-shirts, it sells crystal stemware, hood ornaments and collectible die-cast John McCalmont, shows viewers that it’s what’s inside
model trucks. that really counts.
With a new line of apparel and a new catalog coming, the shop is helping
cut apart a TerraPro™ model to see how the Mack ClearTech™ emissions That’s because an EPA’10 emissions-certified Mack
to promote the Mack brand far and wide. Mack branded merchandise is
control system works. Copyright: History Channel’s “Sliced” TerraPro model is in the spotlight on an episode of
available from a number of places — online at mack-shop.com and at a
“Sliced,” a new program on History. Each week, the
number of concept stores in select dealer showrooms, as well as physical
In addition to promoting the brand L&M works to protect the company’s show’s host uses a variety of tools to slice objects apart,
stores in Macungie, Pa., Hagerstown, Md., and Greensboro, N.C. While
trademarks. “We make sure other people aren’t pirating the brand and its layer by layer, and explore how they work.
the shops generate revenue and interest in the company, the primary role
of L&M is to promote and protect the Mack brand. marks — anything with the Mack logo and name,” Tercha said.
“Sliced” took a TerraPro model that Republic Services has
“Mack product placement in movies and TV shows has generated an Not everything at L&M is serious business, though. Several years ago the been testing for 12 months, pushed it to its limits, then
interest in the brand,” said Steve Tercha, director of L&M. Mack has played Mack Shop sent marketing materials to 26,000 people whose last name cut it apart. The truck was ready to come out of field
a role in the movie “Cars” as well as the television shows “King of the Hill,” is Mack. This year the shop is reaching out to high schools and kennel service and be recycled for secondary use when the
“Trick My Truck,” and “American Loggers.” The iconic truck even went clubs. They all have one thing in common with the manufacturer: there’s “Sliced” opportunity arose.
under the knife in the History™ channel program “Sliced” when the hosts a Bulldog® at the center of their lives.
The show focused on the Mack ClearTech emissions control
system and the fact that today’s trucks “are not belching
black smoke like 20 years ago,” said Curtis Dorwart, Mack

Mack is Back for


vocational products marketing manager. He was on the
As the camera captures the Boston-area set during the filming. “The show proves just
action, Eldon (right) and how tough the TerraPro model is.”

Pelletier Family Jeff Pelletier (center) watch


as a 16-liter Mack MP10
Copyright: History Channel’s “Sliced”

on ‘American
engine is lowered into a
waiting Titan by Mack chassis
at the Mack Macungie

Loggers’ Assembly Operations plant


near Allentown, Pennsylvania.

Titan by Mack, with its 16-liter MP10 engine,


is the toughest Bulldog on the block. But can it
hold up to the grueling, unpaved, ice-covered The Pelletiers added two Titan by Mack models heart of the truck delivers 600-plus horsepower
logging routes in the North Maine Woods? to their fleet during the show’s second season, and a massive 2,060 lb-ft of torque — and does
continuing the legacy of their father who so without gulping fuel.
“I had no doubts about Mack. They know how founded the business with a Mack truck. The
to build trucks,” said Eldon Pelletier, president Pelletiers have used many Mack trucks but had “We like the way the engine operates,” said
of Gerald Pelletier, Inc., a family-owned and not bought a new Mack in some years. Now, Pelletier. “The Titan has the extra horsepower
operated business and the subject of the “Mack is back,” says Eldon Pelletier. we need. We finally found it with these Macks.”
Discovery Channel’s “American Loggers”
television series. On camera and off, the Titan by Mack models
have been put through the paces by the Pelletier
The series, which airs Friday nights at 10 p.m., drivers. Ten times per week, each truck hauls
tells the story of the Pelletier family, seven 100,000–150,000 lbs. of logs on runs of “I had no doubts about Mack. They
brothers and their sons who harvest timber in 80–110 miles, one way. As the Pelletiers have know how to build trucks.”
some of the deepest wilderness imaginable, then found, the Titan by Mack is a modern-day
haul it out on unpaved, usually ice-covered
— Eldon Pelletier
workhorse that delivers the attitude and
logging routes. It’s a demanding, often performance required for the heaviest of heavy
dangerous way to make a living. hauls. The 16-liter Mack MP10 engine at the Copyright: History Channel’s “Sliced”

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F E A T U R E S

Captive Finance Companies

ps on Reward Loyalty

etting
Truck financing is available — if you know The captive you want to get to know is Mack
where to look. Financial Services.

For the past few years everyone has been affected To help current Mack customers survive economic
TO THE GOLD STANDARD
by the economic decline, tighter credit and downtimes and remain true to the Mack brand,

e Best
market uncertainties. When you couple this with Mack Financial Services monitors its customer
portfolio to identify loyal customers who may
Tips on Getting
extremely low truck demand, reduced freight levels,
continued depression of commercial and residential need financial assistance, such as a modification
construction and high unemployment levels, it’s to their finance contract or payment assistance,

the Best Deal no wonder that business continues to struggle. and reaches out to them with support options.

To capture new customers and additional business


In the trucking industry, many finance sources
As a buyer, you can help captive have shifted their lending to local markets, where from current Mack customers, Mack Financial
finance companies like Mack ® Financial the lender may compete heavily in one region or Services offers more aggressive pricing and deals to
Services offer the best deal. state and less aggressively or not at all in another those in industry segments that have traditionally
part of the country. Banks in particular often proved to be stable and low risk over business cycles.
restrict loan availability to customers who are
Review your finances before you visit within select sales territories and have the highest “We’re partnering closer than ever before with
the dealership. Your dealer will help you credit scores. Mack Trucks, Inc. and the Mack dealer
complete a credit application to submit organization to solicit customers’ business and
to a lender. The credit application will ask There is another source of funding that has the sell trucks,” said Tom Guse, vice president of
for information the lending source will liquidity and credit appetite to provide financing to U.S. Truck Financial Services for Mack Financial
use to run standard background checks. customers of all sizes and in all industry segments, Services. “By working in tandem with both
Have those numbers at your fingertips. regardless of location. They’re called captive finance groups to identify viable prospects, coordinate
companies. They exclusively support their dealer sales strategies and transaction structures,
Provide detailed and accurate data when organizations and manufacturers. And, since they Mack Financial Services is usually in a better
you apply. The more information you are chartered as active lenders, they fund through competitive position to provide customers with
supply, the faster the lender can respond. all business cycles and across all markets. flexible purchase and financial solutions.”

Share your business and budget needs


with the dealer representative. He
can inform you of other potentially
useful and cost-savings products,
such as insurance, repair maintenance
agreements and purchase cards for fuel,
parts and service.

Look for support after the sale. Payment


options such as automatic drafts can
prevent late payments and fees. Invoicing
options such as electronic delivery can
reduce paper administration. And 24-hour
account access can help you manage
business activities on your own schedule.

ADVANTAGE #81
AMERICA’S FIRST INTEGRATED TRUCK AND ENGINE MANUFACTURER
PLACES THE GOLD BULLDOG STAMP OF APPROVAL ON EVERY
MACK TRUCK WITH A 100 PERCENT MACK PEDIGREE POWERTRAIN.
® ™

SEE ALL THE ADVANTAGES AT MACKADVANTAGES.COM


©2010 Mack Trucks, Inc. All rights reserved.

00
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I N T E R N A T I O N A L D E A L E R F O C U S

2009 North American


Dealer of the Year
Redhead Equipment Claims Top Honors
Mack Trucks, Inc. has named Redhead Equipment of Regina,
Saskatchewan, Canada as the 2009 North American Distributor
of the Year. The dealership employs 360 people in five locations
throughout the province. Focusing on the sales and service of
heavy-duty trucks, construction, agricultural, oil, gas and forestry

Mack Centro International


®
equipment, Redhead Equipment has been a dynamic and innovative
leader in the marketplace for more than 60 years.

Dealer of the Year Run by Dealer Principal Gary Redhead, the Mack-only dealership
also represents Volvo Construction Equipment in the province.
Mack Trucks has named Mack Centro of Valencia, Venezuela, as its 2009
International Dealer of the Year. Redhead Equipment was named Mack Canada Distributor of the Gary Redhead
Year for 2008.
Mack Centro was established in 2001. Since 2005, under the leadership
of dealer principal Carlos Oliveros, it has grown into the largest Mack
distributor in Venezuela, with approximately 40 percent of all Mack
sales in the market.
Mack Top Exporter of Trucks from North America in 2009
In addition, the dealer runs a very successful training facility, which is used
by Mack de Venezuela and Mack International to hold product and service Mack Trucks, Inc. finished 2009 as the leading exporter of heavy-duty Latin America and Australia, and grow elsewhere, such as Africa and the
training seminars. North American trucks. Mack had nearly one-third of total truck Middle East,” said Carl Heikel, Mack senior vice president, international.
exports from the United States, Canada and Mexico to countries “Our products have a strong reputation as the epitome of rugged, tough
outside North America, with a 31% market share. and reliable American-style trucks.”

Mack has made strategic moves to strongly grow its presence in new Mack’s ability to draw upon the Volvo Group’s existing global infrastructure,
and existing markets around the world, and to satisfy the desire for with efficient logistics, strong dealers and expanded customer financing,
American-style trucks in many countries. This demand is particularly is an important advantage in entering new markets. In addition, Mack’s
Mack International Names New Leadership strong for construction and heavy-haul applications, and Mack is
well-positioned to meet this demand via its extensive product range and
products complement the offerings of other Volvo Group business areas,
such as Volvo Construction Equipment — a customer already purchasing
access to the infrastructure of its parent company, the Volvo Group. construction equipment from VCE might also operate dump trucks or
Carl Heikel will lead Mack’s international operations as senior vice president. Australia from 2004-2009. Prior to that, Hertinge was plant manager of equipment transporters.
Heikel will direct the activities of the Mack International Operations group Volvo Trucks’ operation in Umea, Sweden. “International sales continues to be an area of opportunity and growth
throughout its extensive worldwide distribution network. for Mack as we strengthen our presence in established markets, such as Mack sells and services trucks in 45 countries.
Govi Kannan was named vice president business development and strategy.
Heikel has more than three decades of industry experience in Europe and He brings a strong background of commercial, strategic and operational
Latin America, including senior management positions in Sweden, Peru, skills in the international construction industry. Previously, Kannan spent
Brazil and Mexico. Since 2004 he has served as president and CEO of 10 years with Volvo Construction Equipment in Singapore, South Korea
Arrow Truck Sales. Heikel attended Stockholm University and Columbia and North Carolina. He has engineering degrees from the National
University’s Executive Program in International Management. University of Singapore and a PhD from Virginia Tech in construction 2009 U.S. Mack Regional Distributors of the Year
engineering and management.
Eduardo Herrera was named region vice president for Latin America.
Herrera joined Mack Trucks Venezuela in 1986 and served as corporate
treasurer and general manager of finance. In 1999 he became general Guilherme Blaschke was named vice president international aftermarket. WESTERN NORTHEAST
manager of the Eastern Area for Mack Trucks Venezuela. He moved He is responsible for the development of aftermarket products and services. Mountain West Truck Center Beam Mack Sales and Service
to the United States in 2004 as director of international sales support Blaschke has more than 23 years of experience within the Volvo Group, most Salt Lake City, Utah CENTRAL Rochester, New York
and operations. recently responsible for developing distributors in Australia, Africa, the RDO Truck Centers
Middle East and Latin America for Volvo Truck’s International Division. SOUTHWEST Fargo, North Dakota SOUTHEAST
Peter Hertinge was named region vice president for Europe, Africa and the Shipley Motor Equipment Co. Tri-State Mack
Middle East. He is responsible for optimizing the company’s established Blaschke has a degree in mechanical engineering from the Universidade Lowell, Arkansas Memphis, Tennessee
distribution while also establishing Mack in selected new markets and Federal do Paraná and post-graduate degrees in industrial management
segments. He has 12 years experience with Volvo Group, most recently from Faculdade Católica de Administração e Economia and business
responsible for Mack in Australia where he was president of Volvo Group management from Fundação Don Cabral, all located in Brazil.
2009 U.S. Used Truck Distributor of the Year 2009 U.S. Mack Leasing System National
Vanguard Truck Center of Houston, Texas (part of the Distributor of the Year
Vanguard Truck Group) Tri-State Leasing/Tri-State Truck Center of Memphis, Tennessee

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F L E E T S P O T L I G H T F R O M T H E V A U L T

Big Truck for Big Jobs


Heavy-hauler Bob Arney likes the size and power of his new Titan by Mack. Mack Brings Own Revolution to ’60s
The owner of Arney Brothers in Harrisburg, Pennsylvania, had his Titan
The 1960s were a time of turmoil in American politics and culture but at
spec’d with a 605-HP MP10 engine, Mack® 18-speed transmission,
Mack Trucks, things couldn’t have been better. Product was flowing. Mack
Mack 20,000-lb.-capacity front axle, Eaton® 46,000-lb.-capcity heavy
had introduced the F model and the R series earlier in the decade and by its
rears and Hendrickson Primaxx® heavy-duty air suspension. Bill Gross at
end launched the severe-service DM series.
W.W. Engine & Supply made sure the factory installed a 20,000-lb.-capacity
steerable lift axle.
The company also joined forces with an industrial giant, a change that Mack’s
then-president Zenon C. R. Hansen called “perhaps the most eventful and
Arney said Titan is the right choice for his business. “They are durable,
significant in the history of Mack Trucks, Inc.” In the January 1968 issue of
dependable. You turn the key and they run.”
Bulldog® magazine he drew attention to “two stand-out events which are
destined to have long-lasting and beneficial effect for Mack. One was
the start-up of production of our exciting new Maxidyne® engine and its
companion Maxitorque® transmission. The other was establishment of the
Working with Australia’s Department of Energy Resources and Trade,
partnership between Mack and Signal Oil and Gas Company.”
Scott’s Transport found it could reduce emissions by matching engine
efficiency to the load. “The Granite met the specifications perfectly,”
With the Maxidyne, Mack introduced the industry’s first high-torque rise
Grubb said. “It was also recommended to me by a colleague who runs
constant horsepower diesel engine, which by January 1968 accounted for
another large transport company. A recommendation like that carries a
more than 40% of all engine orders. The alliance with Signal Oil also had an
lot of weight.”
outsized effect, linking Mack to an organization that ranked among the 50

In Australia, Scott’s Puts The other major requirement of the contract was the ability to meet strict
delivery standards around the clock. “We have to deliver at exactly the
largest corporations in the nation. As Hansen wrote, the alliance added “a
whole new dimension of opportunity for Mack” that included access to

Fizz in Transport
Occidental Petroleum fields in Libya.
right time, no earlier and no later,” Grubb said. “We can’t afford
downtime and that means I need reliability above all else.”
Throughout 1968 Bulldog published articles that modern readers will
When Scott’s Transport of Mt. Gambier, Australia, won the contract recognize — stories of phenomenal fleets, dedicated distributors and heroic
to deliver Coca-Cola® products in the Adelaide metropolitan area, hauls. In Canada, Community Building Supplies Ltd. of Toronto switched
CEO and managing director Bruce Grubb turned to a reliable friend, “Mack has consistently shown that they are to the Mack DM. In South Florida, Miami Mack doubled its shop and
Mack Trucks. there for us when we need them.” parts-room capacity. And in Germany, a B model equipped with a Cummins®
— Bruce Grubb NHRS-6B-320 PS engine moved a 200,000-lb. Linde freezing machine
To service the account, Scott’s expanded its fleet of 40 Mack trucks across Europe.
with seven New Breed Granite® models, the name Australians give to
post-2007 trucks. The Granites carry soft drinks from Coca-Cola’s Other articles will resonate with today’s readers as well, including the
Amatil manufacturing facilities to distribution centers around Adelaide, While the trucks are famous for that quality it’s service that helped
company’s sponsorship of key safety and education programs. In Minnesota,
according to Frank Dumay, area fleet manager with Mack’s National clinch the deal. “We’ve been impressed with the service we’ve received
the manager of the St. Paul branch, F. W. Rutherford, presented the
Fleet Department. along the eastern seaboard and I don’t expect anything less here in
driver-of-the-year award to Kermit Newmann. The initiative was sponsored
Adelaide,” Grubb said. “Mack has consistently shown that they are there
by Mack and the ATA Foundation. In Connecticut, Mack’s donation of a
“This is a high-profile contract that [required] the trucks we use to meet for us when we need them.”
new engine to Kaynor Technical High School enabled students to receive
high standards,” said Grubb. “Both Coca-Cola Amatil and their clients hands-on education in diesel mechanics.
have strict environmental benchmarks. This meant the contract trucks That’s important because Coca-Cola Amatil measures the company’s
had to be at least Euro IV-rated. The Granite’s MP8 powertrain met that performance by how well it meets the requirements of Coca-Cola clients.
There were lighter stories. The company delivered the National Christmas
requirement without a problem.” Euro IV is one of several standards that “What I needed above all was a truck that would deliver consistently,”
Tree to Washington and a trophy to former President Dwight D. Eisenhower
defines the acceptable limits for exhaust emissions of heavy duty trucks. Grubb said. “Mack has never let me down.”
for a hole-in-one at Seven Lakes Country Club in Indio, California.

International operations came into focus in several articles. One chronicled a


Titan Proud Member of Family 17,000-mile journey (14,000 by ocean vessel) of several Mack models from
Allentown, Pennsylvania, to Perth, the capital of Western Australia. While
Mike Molendyk of M & K Heavy Hauling in McBride, British Columbia, doesn’t know what makes shipping added tremendous costs to the units, Australian fleet operators
him the most proud — his new Titan by Mack or his grandchildren. continue to demand Mack heavy duty trucks, which they know will
outperform competitive models under the rugged operating conditions
Molendyk just bought a Titan with a 605-HP MP10 engine, 18-speed Mack transmission, encountered in Australia.
20,000-lb.-capacity front axle, 69,000-lb.-capacity Meritor® tri-drive rear axle and Primaax
suspension. He uses it to haul logs. And what magazine would be complete without a reference to one of
the most famous slogans in the world, “Built like a Mack truck”? The
“Mike loves his Titan,” said Dale Kuhn of Babine Truck and Equipment Ltd. in British Columbia. February 1968 issue quoted a Newark Star-Ledger report on a movie that
“The ride is very nice and he loves the power and the improved fuel mileage.” It’s the fifth Mack paired Phyllis Diller and Joe Flynn as lovers. Flynn told the paper, “When
Molendyk has purchased from Babine. He’s proud of them all but likes the Titan best. Don Weis the director calls ‘Action!’ Phyllis comes on like a Mack truck with
a lipsticked bumper.”
“He has ‘Opa’ on the driver’s door and the names of his five grandchildren on the hood,” Kuhn said.
“He came in the other day to have another grandchild’s name added.” Talk about turmoil. . . .

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F R O M T H E R O A D

Doing 90% of the work himself, it took Naisbett 10 years to restore


the truck. When he’d finished, his son Carter took pictures. Together
they entered the B model in the American Truck Historical Society’s
national show in Pleasanton, California. “It was an incredible learning
experience,” the elder Naisbett said.

Naisbett tackled the job because, as an adult, the durability of the


Mack fascinated him. “Everything on them is Mack — Mack engine,
transmission, rear end. A company that builds the truck, the whole
truck and nothing else but the truck is dedicated. It’s not pieced
together. It’s a total commitment.”

But the real reason is one that stirred in the heart of a 12-year-old boy
sitting in a watermelon patch. “I think my childhood came back to
haunt me.”

“I intended on putting it back to its


original condition. But I didn’t just want
to look at it. Macks were built to work.”
— Ricky Naisbett

Cattle Call: Restored B


Everything was fine until 1998, when Naisbett stumbled on a 1965
B53 a trader had purchased at auction. It was a wreck. Naisbett
was smitten.
Model Home on the Range “I saw this old raggedy thing parked in this guy’s yard and said,
‘I gotta have it.’”
While picking watermelon in Central Florida at the age of 12,
Ricky Naisbett fell in love. With a truck. He did some research and discovered the trucks were used primarily
as cement mixers. Then, despite the fact he knew little about wiring
“We would work in the fields in the summer and there was this truck and air brakes, he decided to restore it.
driver who would haul watermelon up north. His son would come
along and we became really good friends. They had a B model Mack® “I literally took every nut and bolt out of it. I took the frame apart,
truck. We used to get in it and climb around. That’s where I got bitten sandblasted and primed it. I intended on putting it back to its original
by the bug.” condition. But the longer I worked on it the more I wanted to make it a
working truck. I didn’t just want to look at it. Macks were built to work.”
That passion took a back seat when the Naisbett family moved to
Alabama and took up ranching. Ricky eventually bought 500 acres Because he lives in the Southeast he installed air conditioning —
and leased another 500 in Demopolis to raise livestock for food. He carefully, without damaging the dash or cab. He even installed curved
hired independent truckers to ship the fattened cattle and used his fenders on the back instead of the traditional square ones. “Everything
own trucks to fetch the new ones from the stockyards. about this truck is curves. That’s what gives it eye-appeal.”

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D O G B I T E S l E T T E R S

U Series a Perfect 10
Dear Editor,

Hi. My name is Vinny Santucci and I am 10 years old. I have


liked Mack since I was about three years old. I used to sit on
my Nana and Papa’s porch (Nana and Papa are my grandma
and grandpa). Well anyways I used to sit on their porch and
say all the names of trucks. But I only like Mack. I also kind
of like Brockway.

My favorite kind of Mack is the U series. I am always looking


on the computer and magazines for an old U model for sale.
I am also a really good drawer.

When Firefighters Call, Mack Answers


®

Vinny Santucci Big 10-4 for 10-year-old


Glenfield, New York
When the fire service in Fort Recovery, Ohio, needs a truck, who are The tankers respond to residential, commercial and agricultural structure Dear Editor,
fires and are relied on heavily by neighboring departments through P.S. I named one of my two dogs Mack.
they gonna call? Mack.
mutual-aid agreements. The coverage area consists of 148 sq. miles with I am 10 years old and I help my dad clean up and fix up old Mack trucks.
16 dry hydrants (8-in. tubes dug into pond banks with an upright tube My friend, Clayton, and I were having fun washing dad’s old Mack. The
that has a water level 36” below frost depth). The vacuum tanks give the truck was purchased out of Colusa, California, in 2003. The truck is a
Over the past two years the Southwest Mercer Fire District has
district the capability to get a load of water in 3.5 minutes. Each truck 1955 LTL and has a 335 Cummins® and Mack 5-speed main box with
purchased a pair of Mack CH613 models from Flag City Mack and
has a pair of drop tanks capable of holding a load at the scene, so the a B-L 3-speed auxiliary transmission, 5.77 ratios. This truck was also on
turned them into firefighting machines. The 2002 model features a
truck can return to the dry hydrant for more water. the cover of 10-4 magazine in April 2001.
400-HP E7 engine, 10-speed auto-shift with Eaton® rear axles, locking
differential and axles. The 2001 sports a 460-HP E7 with the same
A unique aspect of the tankers is the ability of a single person to operate Colton Zanko
powertrain as the newer model.
them from inside the cab by using electrically controlled switches and Kirtland, Ohio
With the help of Jim Brockman of JB Truck Service, the volunteers valves. This allows the operator to load and unload water and start the
transformed the 2002 model into a 3,000-gal. pumper/tanker with a pump, among other duties.
vacuum tank and Darley® 750 pressure pump. They converted the 2001
unit into a 3,250-gal. tanker with a vacuum tank. Both tankers are adorned with the custom-painted signature logos that
have graced the backs of Southwest Mercer tankers since 1992.
Even Cats Love the Big Dog
Dear Editor,

This picture proves that all things great and small love the Mack Bulldog.
Here is Baby Boo enjoying her favorite napping spot on top of her Bulldog
Mixing Business Dad Would Have Been Proud
buddy. Baby Boo is one of five kitties that live with Mike Cawunder, who has
been an employee of Baltimore Mack Trucks for 50 years and parts manager

with Charity Dear Editor,


for 30. I guess Baby Boo isn’t the only Bulldog lover.

Dona Downin
When employees of Smith Concrete of Marietta, I started driving a Mack tractor — a 1950 day cab semi-tandem Hagerstown, Maryland
Ohio, were asked which charities the company pulling trailers — in 1962. I have driven Mack trucks up until
should help, they did more than donate money. 2002. I look back at the days spent at the Windmill Truck Stop.
They painted their Mack trucks to create mobile I recall fuel cost 29.9 cents a gallon in the 1960s. What I
advertisements for those groups. Since late 2009, wouldn’t give for those days again.
the company has painted part of its fleet with the
colors, logos and themes of five organizations: the Mack is consistently the highest quality truck going back to
American Cancer Society, 4-H, American Red my father’s 1906 coal truck. What would the world be like
Cross, American Heart Association and DARE, without the Mack truck?
the Drug Abuse Resistance Education effort. Says
Smith Concrete GM Dick Wilson, “The company Thomas Payne
sees the themed trucks as a way to give back to the Dayton, Ohio
community, and we have made many new friends.”

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