A

Project Report

On

‘A Study on Customer satisfaction towards Reliance Mutual Fund. Sangli

Submitted To

SHIVAJI UNIVERSITY, KOLHAPUR

In partial fulfilment of the requirement

For the award of degree of

Master OF BUSINESS ADMINISTRATION

Submitted by
Mr. Nilesh Nitin Patil

Under The Guidance

Mr. Vaibhav Bansode (sir)
(MMS (Marketing), B.E. (CSE))

Through
Rajarambapu Institute of Technology Management Studies, Sakhrale
2018-19
 CERTIFICATE
This to certify that work embodies in
project report

On

A Study on Customer satisfaction to words with special Reference to

Reliance Mutual Fund. Sangli
Submitted By

Mr. NILESH NITIN PATIL

In partial fulfillment of the requirement for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

The project is prepared under my guidance & supervision. To best of my

knowledge & belief, no such work has been submitted to the award of any degree in

past. It is an original work.

Date Project Guide

Place - Prof .Mr. vaibhav Bansode

 ACKNOWLEDGEMENT

“It is not possible to prepare a project report without the assistance and encouragement of
the people. This one is certainly no exception”.
I am using the opportunity to express my gratitude to everyone who supported me
throughout the course of this MBA project. I am thankful for their aspiring guidance,
invaluably constructed criticism and friendly advice during the project work.
First I thank to my parents for giving me such opportunity to undergo and study the MBA
program this project report made by individual efforts I am especially grateful.
General manger Mr. Pankaj Rasal for his kind permission to undertake the study in this
esteemed organization.
I extremely thankful to Mr. Vaibhav Bansode sir who was given me guidance for making
me familiar with this project.
Also my respectful regard to Mr. Pankaj Rasal Sir my project report industry guide, whose
guidance is like a torch light to me also has immensely contributed towards the successful
competition of this project report.
I extend my gratitude to “RAJARAMBAPU INSTITUTE OF TECHNOLOGY,
ISLAMPUR For giving me such opportunity to enhancing my knowledge.
 DECLARATION

To,
SThe HOD of,
Rajarambapu Institute of Technology,
Department of management of studies

Respected sir,
I understand hereby declare that the project entitled ‘A Study on Customer satisfaction to words
with special Reference to Reliance Mutual Fund. Sangli . under the guidance of PROF. Mr.
Vaibhav Bansode Sir the reports generated in the project work are based on the information
collected by me.
I have not copied from any other project report submitted to Mr. Vaibhav Bansode Sir

Place – Islampur

Date
1.1 Introduction

Whether the buyer is satisfied after purchase depend on the offers performance in relation to
the buyer expectation. In general satisfaction is a person's feelings of pleasure or
disappointment resulting from comparing a products perceived.
performance relation to his/her expectations. If the performance falls short of expectation, the
customer is dissatisfied. If the performance matches the expectation customer is satisfied. If
the performance exceeds the expectation the customer is highly satisfied.
Customer satisfaction cannot be very difficult. After all you either
satisfied with the services you receive or you are not. If you don’t you are not. If it is that
easy, then obtaining people's opinion about how satisfied they are with relatively
straightforward matter- or is it?. Customer satisfaction is a marketing tool and a definite value
addad benefit. It is often perceived by customers as important as the primary product or
service your organization offers. It looks at what is involved from 3 different angles, the first
is from the view of an organization wishing to understand, and measures, how satisfied its
customer are with the products and services they receive from it.
The second is from the perspective of are search agency that has been asked to
obtain feedback from customers and about their experiences when dealing with companies.
Finally it considers the issue from the perspective of consumers who participate in surveys,
including both business customers and members of general public
 1.2 COMPANY PROFILE

Introduction

There are lot of investment avenues available today in the financial market for an investor with the
investable surplus. He can invest in bank deposits, corporate debentures and bonds where there is low
risk but low return.
He may invest in funds of the companies where the risk is high and the returns are also
proportionately high. The recent trends in the mutual fund market have shown that an average retail
investor always lost with periodic bearish tends people began for opting for portfolio managers with
expertise. In mutual fund market
would invest on their behalf. Thus we have wealth management service provided by many
institutions. How ever they prove to be costly for small investors. These investor have found a good
shelter with the mutual funds.

Like most developed and developing countries the mutual fund cult is catching on in India the reason
for interesting occurrence are :
Mutual funds make it easy and less costly for investors to satisfy their need for capital growth income.
It brings the benefits of diversification and money management to the individual investor, providing
opportunity for financial success that was.

History of Reliance Company

The Reliance group founded by Dhirubhai H. Ambani (1932-2002) is India’s largest private
sector enterprise. He is credited to have brought about equity cult in India in the late seventies
and is regarded as an icon for enterprise in India.
The Reliance group is a living testimony to his indomitable will, single minded dedication
and an unrelenting commitment to his goals.
Unit trust of India is the first mutual fund setup under the separate Act UTI A C T in 1963 and
started its operations in 1964 with the issue of schemes US- 641. In 1978 UTI was delinked
from RBI and industrial development bank of India (idbi) took over the regulatory and
administrative control in place of RBI. In the year 1987 public sector bank like state bank of
India, Punjab national bank , Indian bank , bank of India , and bank of Baroda have set up
mutual funds. Apart from the above mentioned banks life insurance corporation (LIC) and
general Insurance Corporation too have setup mutual funds. LIC established its mutual funds
in june1989 while gic had set up its mutual funds in December 1990. The mutual fund
industry had assets under management of RS 47,004crore. With the entry of private sector
funds a new era has started in mutual funds industry .e g. Principal mutual fund.
About Reliance mutual funds

Vision and mission statement

Vision statement

To be a globally respected wealth creator with an emphasis on customer careand a culture of

good corporate governance.

Mission statement

To create and nurture a world class high performance environment aimed atdelig
hting our customers.
Reliance mutual funds in Sangli have three functional units, they are
follows:
Financial functional unit
Marketing functional unit.
Operational functional unit.
1.3 STATEMENT OF THE PROBLEM:

The number of studies conducted to understand the customer satisfaction towards Reliance
Mutual Funds remains elusive and the throat cut competition facing by the company is the
major reason to study customer satisfaction towards reliance mutual fund and also to check
whether the distributors are satisfied with the performance of reliance mutual funds (RMF).
1.4 OBJECTIVES OF THE STUDY:

The study level of satisfaction of customers towards Reliance Mutual Fund.

To find the factors which are responsible for slow growth of mutual funds.

To find the customer’s preference to various options available in

Reliance Mutual Fund.
To know the kind of benefit people expected from Reliance Mutual Fund.

SCOPE OF THE STUDY

The study urges to know the customer satisfaction, current market trend and performance and
also to improve the existing services and to add on anything if required the study also helps to
understand risk and hence informed about investment decisions for better performance of the
company
There is high potential market. For mutual fund investors Sangli city but this market need to
be explored as investors are still hesitated to invest their money in mutual fund.

Investor has inadequate knowledge of mutual fund, so proper marketing of various scheme is
required, company should arrange more and more seminar about mutual fund.

Company should also provide the knowledge of growth rate and expected growth rate of
mutual fund in India.

Reliance must be concentrate on the management of the company so that every work can be
done in a proper way.

Reliance must be advertising its tie up company fund along with them features that the
investors can invest in that type of fund in Reliance.
 1.6 SIGNIFICANCE OF STUDY

Every person who has no knowledge about investment can easily invest in mutual funds. One
of the mode of investing in mutual funds is SIP’s systematic investment plan is less risky to
invest and every investor want to invest on less price.
Mutual fund is totally depend on NAV [net asset value]
Comparatively investors have limited risk since the investments are managed by highly
experienced and qualified fund manager.
1.7 CONCEPTUAL FRAMEWORK

Improve the performance of a company Examine the likely effects of future changes within a
company.
Align departments and processes during a merger or acquisition. Determine how best to
implement a proposed strategy
The Seven Elements
The 7-S model involves seven interdependent factors which are categorized as either "hard"
or "soft" elements:
Hard" elements are easier to define or identify and management can directly influence them:
These are strategy statements; organization charts and reporting lines; and formal processes
and IT systems.
"Soft" elements, on the other hand, can be more difficult to describe, and are less tangible
and more influenced by culture. However, these soft elements are as important as the hard
elements if the organization is going to be successful. The way the model is presented in
Figure 1 below depicts the interdependency of the elements and indicates how a change in
one affects all the others.
Strategy: the plan devised to maintain and build competitive advantage over the competition.
A strategy is a plan of action and a choice of direction designed to achieve goals and
objectives in a competitive situation it sets the vision, mission, objectives ,action plans in the
organization
As per the vision and mission statement of the company, the main strategy RELIANCE
MUTUAL FUND To be a globally respected wealth creator, with an emphasis on customer
care and a culture of good corporate governance and To create and nurture a world-class, high
performance environment aimed at delighting their customers the strategic goal is to excel in
the service with integrity, diligence and transparency in satisfy in the customers investment
need and to build itself as the most trusted world class financial services providers. Thus by
adopting such strategies ,reliance mf seeks to achieve its objectives and create value to its
clients.
Structure: this includes policies and procedures that govern the way in which
organization acts within it and the environment . it provides the frame work and
relationship among different parts of the organization . it sets out the formal
relationships among different parts of the organization as board of directors , debt
fund managers, equity fund managers fund managers, functional leadership team,
management team , sales leadership team.
Systems: the daily activities and procedures that staff members engage in to get the job
done.
Shared Values: called "super ordinate goals" when the model was first developed, these are
the core values of the company that are evidenced in the corporate culture and the general
work ethic
Style: the style of leadership adopted
Staff: the employees and their general capabilities.
Skills: the actual skills and competencies of the employees working for the comp
1.8 CONCLUSION

The research shows that Equity Funds are performing well, but the investments from
investors are less in equity funds, because of unawareness about mutual funds. Therefore
company has to take some steps to make aware people of Mutual Funds,through
advertisements in Newspaper, Magazine, Commercial advertisement, distributing leaflets,
Television, Radios. All the workers and staff work together to increase the organization’s
profit and thereby to increase its growth, each department works without any failures. Very
less people knows about the service of Reliance. Structure is influenced by the external
environment in which the business operates as well as its culture and the nature of the work
and activities it undertakes. The structure can have both a positive and negative impact on a
business. Having the right structure allows a business to respond and adapt to changes in the
market quickly.
2. Literature review
Before joining for internship I felt that making investment in mutual funds was
difficult task .but later joining to reliance mutual fund as an intern ..
1. I got a clear idea how to invest in mutual fund
2. What is the cut off time for liquid funds and equity funds
3. How to fill an application form without a single mistakes because if even a single mistake
or overwriting is found the application will be rejected
by RMF in such a case the units will not be allotted to the investors on that particular NAV.
4. what is kyc- know your client, when a new investor want to invest in mutual fund then
KYC is mandatory before investing in any mutual fund
5. what is “KYC’ details change form” in case of Individuals, missing/not available details
are as follows:
• Father’s/Spouse Name,
• Marital Status,
• Nationality,
• Gross Annual Income or Net worth as on recent date
6. SIP means systematic investment plan which allows the investors to invest a fixed amount
on a particular scheme on regular basis Your money is auto-debited from your bank account
and invested into a specific mutual fund scheme. You are allocated certain number of units
based on the ongoing market rate (called NAV or net asset value) for the day.
7. What is the difference between equity fund schemes and liquid fund schemes what is the
risk and return involved in it
3 . RESEARCH FRAMEWORK

3.1 Research Design

The research requires developing the most efficient plan for gathering
the needed information. this involves decision on the data sources, research approaches,
research instrument, sampling plan and contact method. There are three types of research
design as follows

EXPLARATORY RESEARCH:-
Explaratory research is conducted when researcher does
not know how and why certain phenomenon occurs. The prime goal for this research is to
know unknown, this research is unstructured.

DESCRIPTIVE RESEARCH:-
Descriptive research is carried out to describe the
phenomenon or market characteristics. This study is done to understand buyer behavior and
describe characteristics of the target market. This study is done for evaluation of the customer
preference.

CAUSATIVE RESEARCH:-
Causative research is done to establish the cause and effect
relationship. I use the descriptive research for my study.
 3.2 RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
Research methodology is a way to solve the
problem scientifically and systematically. It basically includes the selection of various
methods and techniques in the research conducted.

TITLE OF THE STUDY

“A STUDY ON CUSTOMER SATISFACTION TOWARDS RELIANCE
MUTUAL FUND SANGLI BRANCH”

STATEMENT OF PROBLEM
The number of studies conducted to understand the customer satisfaction towards Reliance
Mutual Funds remains elusive and the throat cut competition facing by the company is the
major reason to study customer satisfaction towards reliance mutual fund and also to check
whether the distributors are satisfied with the performance of reliance mutual funds (RMF).

RESEARCH OBJECTIVES :
· The study level of satisfaction of customers towards Reliance Mutual Fund.
· To find the factors which are responsible for slow growth of mutual funds.
· To find the customer’s preference to various options available in Reliance Mutual Fund.
· To know the kind of benefit people expected from Reliance Mutual Fund.

SCOPE OF THE STUDY

The study urges to know the customer satisfaction , current
market trend and performance and also to improve the existing services and to add on
anything if required the study also helps to understand risk and hence informed about
investment decisions for better performance of the company

NEED FOR THE STUDY

The main purpose of doing this project was to know about
mutual funds and customer satisfaction This also helps to know in detail about various of
mutual fund schemes and also performance of various mutual fund schemes It also helps in
understanding how a fund is being designed It also helps in understanding whether a Sales
manager decisions and strategy also affects the customer satisfaction
IMPORTANCE OF THIS STUDY
Every person who has no knowledge about
investment can easily invest in mutual funds One of the mode of investing in mutual funds
is SIP’ systematic investment plan is less risky to invest and every investor want to invest on
less price. Mutual fund is totally depend on NAV [net asset value] Comparatively investors
have limited risk since the investments are managed by highly experienced and qualified fund
manager

The primary investment objective of the Scheme is to achieve long term growth of capital by
investing in equity and equity related securities through a research based investment
approach. However, there can be no assurance that the investment objective of the Scheme
will be realized, as actual market movements may be at variance with anticipated trends. This
study helps to know about level of customers satisfaction and whether distributors are happy
with the performance of Reliance Mutual Fund
 3.3 DATA COLLECTION

There are several ways of collecting the appropriate data which differnt considering in
context of money, costs ,time, and other resources data can be collected through different
sources.
Primary data
Primary data was collected through survey method by distributing
questionnaire to the different customers of reliance mutual funds in Sangli branch
Secondary data
The secondary data collection includes collection of data through sources
like Fund facts sheets of different AMC’S that are considered for the analysis purpose
From record, report, magazine and websites or RMF.

LIMITATIONS OF THE STUDY

Time constraints : due to less availability of time
it may be possible that all the related aspects May not be covered in the project Analysis is
done with the limited availability of the data
3.4 SAMPLING TECHNIQUE

Random sampling is the purest form of probability sampling. Each member of the
population has an equal and known chance of being selected. When there are very large
populations, it is often difficult or impossible to identify every member of the population, so
the pool of available subjects becomes biased.
Stratified sampling is commonly used probability method that is superior to random
sampling because it reduces sampling error. A stratum is a subset of the population that share
at least one common characteristic. Examples of stratums might be males and females, or
managers and non-managers. The researcher first identifies the relevant stratums and their
actual representation in the population. Random sampling is then used to select a sufficient
number of subjects from each stratum. "Sufficient" refers to a sample size large enough for us
to be reasonably confident that the stratum represents the population. Stratified sampling is
often used when one or more of the stratums in the population have a low incidence relative
to the other stratums.

Snowball sampling is a special non probability method used when the desired sample
characteristic is rare. It may be extremely difficult or cost prohibitive to locate respondents in
these situations. Snowball sampling relies on referrals from initial subjects to generate
additional subjects. While this technique can dramatically lower search costs, it comes at the
expense of introducing bias because the technique itself reduces the likelihood that the
sample will represent a good cross section from the population.
 4 FINDING AND RECOMMENDATION

4.1 DATA PRESENTATION AND ANALYASIS

Portfolio Analytics
With over a decade spent as the foremost data and solutions provider to the Indian Mutual
Fund industry, ICRA Online offers the most comprehensive solutions in the portfolio
analytics sphere.
Optimizing Asset Allocation
Asset Allocation Strategies for Investor Profiles
Fund of Fund Allocations
Stress Test Modelling
Return Attribution
Value at Risk Analysis
Investment manager Analysis
Sales Analytics :A sales automation tools maybe the beginning, but ICRA Online sales
analytics enables your business to dig deeper. Pushing high margin products through the most
efficient channels is just one way to ensure this. Apart from improving efficiency of the sales
process, analytics as offered by ICRA Online, will offer predictive solutions to increase
business.
Marketing Analytics ; With the use of ICRA Online’s marketing analytics, businesses are able
to consider all their marketing efforts over a span of time across different marketing channels
under one comprehensive evaluation. The end result is a deeper insight into customer
profiles, and higher efficacy of future marketing campaigns.
•
 4.2 DATA INTERPRETATIO

1.Rating the performance of Reliance Mutual Funds.

Particular NUMBER OF RESPONDENTS PERCENTAGE

Excellent 8 27
Very Good 20 67
Good 2 6
Moderat 0 0
Total 30 100

Interpretation:
ANALYSIS 67% of the respondents rate performance of RMF is Very Good, 27%
rate excellent, and 6% rate Good

2 Rating the services provided by Reliance Mutual Funds?

Particulars NUMBER OF PERCENTAGE
RESPONDENTS
Very Satisfied 5 17
Satisfied 17 57
 Neither Satisfied Nor 7 23
Dissatisfied
Dissatisfied 1 3
Very Dissatisfied 0 0
Total 30 100

Interpretation
According to the analysis, 57% of the respondents rate the services provided by
RMF is Good, 23% rate Average, 17% rate Excellent, and 3% rate as Below
Average.

4.3 :- Conclusions
The research shows that Equity Funds are performing well, but the investments from
investors are less in equity funds, because of unawareness about mutual funds.
Therefore company has to take some steps to make aware people of Mutual Funds,
through advertisements in Newspaper, Magazine, Commercial advertisement,
distributing leaflets, Television, Radios. And I came for

following conclusion

All the workers and staff work together to increase the organization’s profit and
thereby to increase its growth, each department works without any failures.
Very less people knows about the service of Reliance.
Managing complex business processes is one of the important management challenges
of this new century. Moreover, glottalization and technological advancement are
driving = changes in all sectors. In reliance organizational structure and management
style are playing an important role in Information Technology Management.
Structure is influenced by the external environment in which the business operates as
well as its culture and the nature of the work and activities it undertakes. The structure
can have both a positive and negative impact on a business.
Having the right structure allows a business to respond and adapt to
changes in the market quickly.

4.4 RECOMMENDATION

Unawareness and ignorance by the customers: Investors should be made aware of the
benefits. Nobody will invest until and unless he is fully convinced. Investors should be made
to realize that ignorance is no longer bliss and what they are losing by not investing. Mutual
funds and Insurance policies offer a lot of benefit, which no other single option could offer.
But most of the people are not even aware of what actually a mutual fund is.
Advisors should Charge a nominal fee at the beginning. But if not possible then they could go
for offering more services and benefits at the existing rate. They should also maintain their
decency and follow the code of ethics so that the investors could trust upon them. Thus the
advisors should try to attract more and more persons and turn them into investors and finally
their clients.

· The investor should consult the financial experts or the investment

advisors before taking any decisions.
· Both- the economy and the corporate sector are doing well but the
valuations are fair and priced for perfection.
· Asset allocation and Systematic Investment Plans are the best way to
safeguard against volatility.

They insure optimal returns and not the maximum return in volatile markets.
· Investors who able to wait for long time could look at value stocks, which consistently
perform over a period of time.
· Investors should look at a mix of large and mid cap funds for 3-5 years horizon on
systematic investment basis.
· With the long-term India growth story intact, remain invested in equitywith a longer time
horizon.

4.5 LIMITATIONS &SCOPE FOR FUTURE

Fluctuating returns: Mutual funds do not offer fixed guaranteed returns in that you should
always be prepared for any eventuality including depreciation in the value of your mutual
fund. In other words, mutual funds entail a wide range of price fluctuations. Professional
management of a fund by a team of experts does not insulate you from bad performance of
your fund.
No Control : All types of mutual funds are managed by fund managers. In many cases, the
fund manager may be supported by a team of analysts. Consequently, as an investor, you do
not have any control over your investment. All major decisions concerning your fund are
taken by your fund manager. However, you can examine some important parameters such as
disclosure norms, corpus and overall investment strategy followed by an Asset Management
Company (AMC).
Diversification : Diversification is often cited as one of the main advantages of a mutual
fund. However, there is always the risk of over diversification, which may increase the
operating cost of a fund, demands greater due diligence and dilutes the relative advantages of
diversification.
Fund Evaluation : Many investors may find it difficult to extensively research and evaluate
the value of different funds. A mutual fund's net asset value (NAV) provides investors the
value of a fund's portfolio. However, investors have to study various parameters such as
sharpe ratio and standard deviation among others to ascertain how one fund has fared
compared to another which can be complicated to some extent.
Past performance : Ratings and advertisements issued by companies are only an indicator of
the past performance of a fund. It is important to note that robust past performance of a fund
is not a guarantee of a similar performance in the future. As an investor, you should analyse
the investment philosophy, transparency, ethics, compliance and overall performance of a
fund house across different phases in the market over a period of time. Ratings can be taken
as a reference point.
Costs : The value of a mutual fund may fluctuate depending on the changing market
conditions. Furthermore, there are fees and expenses involved towards professional
management of a mutual fund which is not the case for buying stocks or securities directly in
the market. There is an entry load which has to be borne by an investor when buying a mutual
fund. Furthermore, some companies charge an exit cost as well when an investor chooses to
exit from a mutual fund.
CAGR : The performance of a mutual fund vis-a-vis the compounded annualised growth rate
(CAGR) neither provides investors adequate information about the amount of risk facing a
mutual fund nor the process of investment involved. It is therefore, only one of the indicators
to gauge the performance of a fund but is far from being comprehensive.
Fund managers : According to experts, as an investor, you would do well not to be carried
away by the so-called ‘star fund managers’. Even a highly skilled manager can make a
positive difference in the short-term but cannot dramatically change the performance of a
fund in the long-term. Also, there is always the likelihood of a star fund manager joining
another company. It is, therefore, more prudent to examine the processes which are followed
by a fund house rather than the star appeal of just one individual.

Findings

Our findings during the training with Reliance (MF), Sangli was good on the following
grounds:-
Reliance is a top ranked company listed with NSDL and CDSL; provide trading through both
NSE and BSE . Sis providing software to their prospective sub brokers and revisers. Cheque
updating in 15 minutes and the credit limit up to 10 times.
There are some more points :-
Mutual fund advisors give emphasis on mutual funds than other investment options.
The awareness level of investor is low as advisors are interested in dealing in mutual funds.
Very less advisors know about services provided by Reliance (Mutual Fund)
Mutual funds have given a new direction to the flow of personal saving and enable small and
medium investors in remote rural and semi urban areas to reap the benefits of the stock
market investments. Indian mutual funds are thus playing a very important role in allocation
of scarce resources in the emerging economy.

Suggestion
Recommendation and suggestions

Though the Reliance mutual fund have a very good ascribed plan with exclusive band of
opportunities but as nothing is free from the hurdles therefore there are few shortcomings
which I felt makes reliance fail to achieve its target: There is high potential market for mutual
fund advisors in but this market needs to be explored as investors are still hesitated to invest
their money in mutual fund. In Sangli investors have inadequate knowledge about mutual
fund, so proper marketing of various schemes is required. Company should arrange more and
more seminars on mutual funds. Awareness of mutual fund services among the investors are
very low so Asset Management Company needs proper marketing of their all services by
advertising , distribution of pamphlet , arranging seminars etc. Most advisors are not
interested in dealing of mutual funds because they get very low commission. Company
should also provide knowledge about the growth rate and expected growth rate of mutual
fund industry in India. Most people are aware of Life Insurance, NSC and PPF for tax saving
so company should market various tax saving scheme of mutual fund and their benefits.

BIBLIOGRAPHY

Book :

Research Methodology Methods & Techniques by C R Kothari

Philip Kotler, Gary Armstrong; “Principle of Marketing” Prentice-Hall of

India 10th Edition

· Reliance mutual fund Brochures and Manuals.

· Websites.

· www.relianceimutualfund.com

· www.moneycontrol.com
· www.amfi.com

· www.amfiindia.com

Questionnaire

1 . What is your occupation ?

1 private job
2 govt job
3 business
4 Retired

2. What is your annual income ?

1 less than 1.5 lac

2 1.5 lacs to 2.5 lacs
3 3.5 lacs & 5 lacs
4 5 lacs and above

3. What do you consider the moust imp parameters while investing ?

1. Return
2 Lower risk factor
3 credit rating
4 inflation
5 company
6 lack in period

4. Reson for preferring reliance mutual fund ?

1
2

5. in which types of mutual fund schemes you have invested ?

Debt schemes
Equity based schemes

6. you have invested for long term and short term in reliance mutual fund ?

long term
short term

7. which types of schemes do you prefer to invest ?

Close ended
Open ended

8. How do you rate reliance mutual fund on the basis return ?

Highly satisfactory
Satisfactory
Average
Dis satisfactory
highly dis satisfactory

9. how do you rate reliance mutual fund risk exposure ?

10. how do you rate reliance mutual fund on the basis of fund portfolio ?
 BIBLIOGRAPHY

Book :

Research Methodology Methods & Techniques by C R Kothari

Philip Kotler, Gary Armstrong; “Principle of Marketing” Prentice-Hall of

India 10th Edition

· Reliance mutual fund Brochures and Manuals.

· Websites.

· www.relianceimutualfund.com

· www.moneycontrol.com

· www.amfi.com

· www.amfiindia.com