Camping tent

Market segment: Backpacking tent

1) Collection of the voice of the customer:

• It can’t be too bulky • It needs to have a vestibule

• It should be easy to build and pack
• It should be lightweight
• It should be appropriate for all seasons
• It should be sturdy
• It should have a good ventilation
• It should be easy to enter and leave
• It should have some comportments for
camping
• It needs to have resistant floor material
• It should be fast to set up
• It should prevent condensation
• It needs to have a good price
• It needs to have good aesthetic
• It should be easy to clean
• It should have a mesh-like material
against bugs
• It shouldn’t deteriorate easily

2) Customer-requirement tree

Appropriate for all

seasons Need

Drivers
Perfomance Usability Versatility

easy to has a
lightweight
close/open vestibule

additional
sturdy easy to set up
compartmens

Requirements
windows with
waterproof washable
mesh material

thermal appropriate double walls

isolation packed size

air ventilation

protection
against UV
3) Customer Requirements clustered based on their affinity

• Aesthetics
1) Aesthetically pleasant
• Ergonomics
2) Appropriate entrance size
3) Appropriate interior size
4) Lightweight
5) Small packed size
• Structural needs
6) UV-Resistant
7) Double walls
8) Strength of pole structure
9) Inalterability
10) Waterproof
11) Wind-resistant
12) Long Life
• Versatility
13) presence of a vestibule
14) mesh material in windows
15) double walls