MARKETING ASPECT
I. MARKET DESCRIPTION
Table 13
Female
Male
TOTAL 100
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experienced body massage and spa are female with ___while male with _____.
Table 14
services for the years 20_ to 20_. Market acceptability was obtained based on
Table 6 and Figure 6 which shows the respondents who go to a Coffee and spa
center with the total of __Target population was obtained based on Table 1 with
ages 20 to 64 years old. The Frequency of Visit was obtained based on Table 8
and Figure 8 which shows that majority of the respondents go to the spa once a
week with __.The annual demand for 20_ to 20_ is increasing because the target
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of Visit (_____). The increase in demand shows that the business will be feasible
A. Competitor’s Analysis
Table 15
Competitor’s Analysis
Table 16
Total
Table 16 shows the Annual Supply for the Next Five (5) Years. To get the
annual supply, Average No. of Customers per Day x No. of Operating Days per
Year (Ano, et.al, 2013). For Infinima there is an average of twenty five (25)
customers daily multiply by the no. of operating days per year which is 352 days
of twelve (___) customers per day multiply by the no. of operating days per year
______ to get the annual supply of _______ And, for Competitors, there is an
average five (5) customers per day multiply by the no. of operating days per year
which is also ____ multiply by annual supply for YEAR of ______ multiply by
_______ to get the annual supply of ________. The annual supply is increasing
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Table 17
Projected Demand and Supply Gap Analysis for the Next Five Years
Demand
2015
2016
2017
2018
2019
Table 17 shows the Projected Demand and Supply Gap Analysis for the
next five (5) years. ________ was obtained by subtracting the projected Annual
Demand to the projected Annual Supply. The Annual Supply for 2015 is _______
less the Annual Demand for ____________ of which give the Gap or Available
Market of __________ that shows the available market for Coffee and spa. This
increasing demand and supply was due to the increasing population of the target
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market based on the National Census Office of Santa Cruz Laguna by ___ %
V. COMPETITIVE POSITION
A. Selling Price
The consumer weighs the price against the perceived value of using the
structure that covers all their products and a variety of constantly changing
conditions.
Price is the amount of money changed for a product or service or the sum
of the values that consumers exchange for the benefits of having or using the
product or service.
are set based largely on following competitors’ prices rather than on company
cost or demand. Firms feel that the going rate represents the collective wisdom
of the industry concerning the price that yields a fair return. They also feel that
Table 18
Selling Prices
Services Prices
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Table 19
A. Promotional Activities
Table 20
Promotional Activities
MugSpa business
affordable spa wellness system to every customer. Not just relaxation but also as
means of prevention and therapy for healthier body, mind and spirit.
1. GEORAPHIC
o Location :#
o Climate : Dry
o Region : 4-A
o City :
2. DEMOGRAPHIC
o Age : 20 - 64
C. Proposed Prices
Table 21
Services Offered
Going Rates Pricing
Coffee
Services Prices
Mugspa
Spa
Services Prices
Mugspa
150.00
P 380.00 P 450.00 P P 369.99
400.00
P 400.00 P 450.00 P P 389.99
280.00
P 250.00 P 239.99
Table 21 shows the Going- Rate Pricing of the existing competitor’s Coffee
establishments, the business owners decided to set the price of the services
prices are low but competitive enough to meet the business’ expected profit by
1. Posters/ Tarpaulin
Figure 13
Mugspa Poster
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customers. Poster will be placed in the vicinity of Santa Cruz Laguna, where it
Two (2) posters will be produced which are good for three (3)
months. The durability of tarpaulin will only last for three (3) months, since the
color and design of the tarpaulin will be faded. The computation would be:
Source:
2. Website / Internet
Figure 14
Figure 14 displays the facebook page of “Mugspa” Coffe and Spa, created
by one of the business owners, as one of the advertisement. The proponents will
be using free website in order to reach wider range of possible customers. It will
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also provide good communication relationship and customers will be able to give
3. Flyers
Figure 15
Figure 15 displays the flyers of Mugspa. The researchers will also use
promoting the service yet the most effective way as a promotional strategy. The
Coffee and spa will produce 100 flyers per week. These flyers will be distributed
once a week or four (4) times a month because it can be easily brought to other
Source:
Open House
Tour the potential clients in the spa to meet the staff and take a peek at the menu
services. Serve like refreshments and make sure to send each attendee home
with the establishments’business card, brochure and a small thank you gift
business.
Coupon
-Price Discounts by giving 20% discount in all Coffee and spa services.
member book for an appointment. Customers will spread the spa by word
of mouth. “Mugspa” will just make sure that it keep tracks of its records on
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appointments.
FIGURE 16
DISCOUNT COUPON
Contest
FIGURE 17
FIGURE 18
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GIFT CERTIFICATE
Special Discounts
Table 22
Projected Services that will be Rendered for the Next Five (5) Years
Total 100%
Table 22shows the Projected Services that will be Rendered for the
Next Five (5) Years. Annual Minutes refers to the total duration of operation,
For _________________
Formula:
Annual Minutes of
Operation (AMO) =operating time per day x total no. of therapist x operating
day/year
To get the total Number of Service Rendered Annually, for Foot Spa, Hilot with
Formula:
For ______________
The company will get a clear picture of what it has and what it lacks, what
to expect and what not to expect. This leads to very powerful tool in marketing
(Diola, 2009).
Strengths
Competitively priced
Ambiance
Hospitality of employees
Weakness
Limited market share since “Mugspa” Coffee and Spa is new in this
kind of business.
Opportunities
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gradually increasing.
Threats
kind of business
This aspect presents the five (5) year demand and supply analysis of the
proposed business. The proposed business will engage in Coffe and spa
promote the business’ services effectively and efficiently with the use of different
advertising medium like, i.e., posting tarpaulin, flyers, the utilization of different
social networking sites, which are broader in scope and having an open house
business. It shows the competitor’s prices on their services and their promotional
activities. This aspect also shows the projected sales for the next five (5) years.
advantage or weaknesses that should be dealt with and turn it into strength and
opportunities that may be used to help the business’ development and threats to