Academy Certificate
Declaration
Acknowledgement
Preface
Bibliography
DECLARATION
I hereby declare that this project report titled “A Study of Consumer Buying
Behavior for Real Estate with reference to Shine City Project Report On
Life Insurance” has been submitted by me for the award of certificate. This
is result of original work carried out by me. This report has not been
submitted anywhere else for the award of any other internship Certificate.
ACKNOWLEDGEMENT
I Sincerely want to thank all the people helped me throughout the
me.
I would also like to thank Dr. Meeraj Ahamad, my supervisor at GBAMS and
staff for giving me their precious time and for the guidance and he/she
assistance.
I would also like to appreciate the help given by the all faculty of
GBAMS for giving their valuable time sharing their experience with us, with
Saif Khan
Chapter 1
Conceptual Background
for Real Estate with reference to Shine City. The basic objective
currently met.
understanding issues.
Chapter
Company Profile
Company Details
CIN U70102UP2013PTC054746
Company SHINECITY INFRAPROJECT
Status
RoC RoC-Kanpur
Registration 54746
Number
Company Company limited by Shares
Category
Company Non-govt company
Sub Category
Class of Private
Company
Date of 18 January 2013
Incorporation
Age of 5 years, 7 month, 17 days
Company
CIN U70102UP2013PTC054746
Activity Real estate activities with own or leased
Meeting 2014
Date of Latest Balance Sheet 31 March 2014
About SHINE CITY INFRA PROJECT PRIVATE LIMITED
offers you the opportunity to live life in a relaxed yet grand way.
So while you sip on chai with your friends, or read a book while
enjoying the scenery or simply take a walk with your loved ones,
we see to it that your home and its amenities are a perfect blend of
A Community and party hall for an enjoyable social life and world
real estate into lots etc. Also included are development and sale of
the world that make use of the latest and most comfortable options
managing services.
Starting with the real estate industry, we research and apply the
High Quality
Building Trust
Mr. Rashid Naseem conceived the Shine City concept. It all started
in the Real Estate industry with a greater goal in mind: to reach the
common man. Not just by building his home, but also providing
Today, Shine City is closest to the dream Mr. Rashid had, and it is
LEGAL ADVISOR
The secret to our success is your team. We are all young people
success.
Everybody at Shine City knows our clients are the most important.
Therefore, you will not find a better treatment for the perfect
home.
ADJUSTED TO YOUR NEEDS, PLC APPLICABLE
more, haveto park in front for 5% more, be close to the main road
residential project that best suits your needs. Let us give you a
LUCKNOW
Lucknow, most known as the city of Nawabs is the one with more
some of them:
Other projects that Shine City has in Lucknow are Green Homes,
Faizabad Road.
KANPUR
projects.
you can access and obtain a 12% discount for making the payment
front that stands out from the others in this beautiful area of the
city.
pool, a gym and of course a large shopping area are the features of
VARANASI
Five projects are also the ones that adorn this wonderful and sacred
city.
Kashiyana. A project that brings together in three incredible blocks
that you choose the one that best suits your needs.
Arise Velvet. With a 100% Down Payment Plan, this project offers
you the best amenities to enjoy even more of this beautiful city.
area, which gives an extra security feature that, will give much
family.
Like these projects, you will find much more in Allahabad,
Raebareli. This way you will find with us a lot of options which
COMMERCIAL
the ultra modern way. Shine City's commercial builds are the
service apartment and other top line facilities. Hanging out area is
crafted with the concept in mind 'work & play'. These commercial
build are perfect integration for small and big corporate giants
commercial buildings.
CCTV coverage
PLC APPLICABLE
PLC APPLICABLE
Success story
Shine City is the most promising name among many Real Estate
Company operating across Uttar Pradesh and having its head office
Development Companies.
CEO MESSAGE
Your time is valuable to us, and we appreciate the time you took to
I am proud of the team we have formed and how Shine City has
grown from the Real Estate Market to the retail and service
Stakeholders and investors who have put their trust in our company
change how the common man lives, which means we still have a
COMPANY POLICY
Dear Members,
would be paying the rent, failing the target the facilitator would be
Warm Regards
Shine City Infra Project Pvt. Ltd.
LEGAL
PVT.LTD.
OUR GREEN INITIATIVES
The idea behind our residential spaces is that owners come home
of sustainable development.
around our high rise buildings, so the people, who are always on
the go, can take some time off and connect with their inner being
building may rise, never lose touch with our roots. We are
environment.
URBAN VILLEGE
SITE PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
FLOOR PLAN
LOCATION MAP
Chapter 3
Research Methodology
RESEARCH METHODOLOGY
Research objectives
To examine the brand awareness of customer in real
estate
residential properties.
RESEARCH PROBLEM
RESEARCH DESIGN
DATA COLLECTION
NATURE OF STUDY
inferential in nature.
DATA SOURCE:
the medium and the official sites of the companies of Real Estate
Companies.
INSTRUMENT USED
for market research for both the segments horizontal and vertical.
research report.
SAMPLE SIZE
SAMPLE AREA
Lucknow
CHAPTER-IV
DATA ANALYSIS
1) Table showing present type of Residential Ownership.
No. of % of
Type
Respondents Respondents
Ownership 36 36%
On Rental 49 49%
Others 15 15%
Total 100 100%
Factors No. of % of
Respondents Respondents
Location 28 28%
Price 39 39%
Transportation 16 16%
Facility
Accessibility to 07 07%
Market
Others 10 10%
Total 100 100%
The above table shows that maximum no. of respondents i.e. 39%
consider Price, whereas 28% consider location while 16% consider
transportation facility whereas 10% consider other factors like
Vastushastra, Water availability etc. and 07% of respondents
consider accessibility to market as important factor for purchasing
residential properties.
The above table shows that maximum no. of respondents i.e. 67%
were aware about the various schemes offered by EARTHCON
whereas 33% of respondents were not aware about various
schemes offered by EARTHCON.
6) Table showing duration of the year when normally
respondents like to purchases residential properties.
7) It was found that demand of the 2 & 3 BHK flats were more as
comparing to other types. 48% respondents prefer 2 BHK flat,
24% respondents prefer 3 BHK & 18% & 4% respondents
choose the 1 BHK & Bungalow respectively. Here 6%
respondents go through the other type such as Duplex flat,
Gallery or Terries & 1 HK flat.
8) In the mode of payments 57% respondents go through home
loans of various banks & private financial institutes, 33%
respondents go through installments, 6% respondents through
lum sum amount & 4% respondents choose other mode of
payments.
9) It was found that the close competition of EARTHCON were
Vascon, Bramha Builders & Nyati Builders which were mostly
known by the respondents.
CONCLUSION
A significant portion of the study of real estate deals with the
consequences of consumer decisions regarding real estate assets
and services. Appraisal attempts to estimate the value of property
to consumers. Market analysis attempts to predict consumer
demand for real estate services. Investment analysis examines the
required and expected rate of return to an investor, and finance
analyzes consumers’ mortgage choices and likelihood of
repayment.
The study of consumer behavior involves trying to understand
complex human beings and the reasons they act the way they do in
the marketplace. It recognizes that consumer decisions take place
inside a person who is distinctive in his personality and attitudes,
yet similar to other consumers who have been exposed to the same
external influences of culture and society.
Rather than ignoring these complexities, real estate researchers
should embrace the study of consumer behavior to better
understand the reasons behind market choices.
Within appraisal, the sales comparison approach estimates the
value of a property based on what consumers are willing to pay for
individual components of the property. The study of consumer
behavior examines why people value those components, which
people value those components, and why preferences change over
time. A review of the consumer behavior literature would suggest
that buyer/seller attributes be explicitly considered in appraisal to
determine market characteristics and the properties considered to
have the same utility and amenities (Ratcliff, 1965; 1972).
Attitudes, lifestyle, and tastes affect consumer preferences for
space. Market analysts should not rely exclusively on census-based
economic and demographic data from which they infer information
about consumers (Rabianski, 1995). Megbolugbe, Marks, and
Schwartz (1991) contend that the incorporation of information
about consumer attitudes, preferences, and perceptions into
economic models of housing demand is critical to any reduction of
the large margin of unexplained variance in housing consumption
behavior.
The importance of the individual in the study of investments is
reflected in the discussion of investment value. The value of a
particular property to an individual investor reflects the investor’s
unique situation with respect to such factors as taxes, investment
objectives, financing opportunities, and the need for liquidity
(Corgel, Smith, and Ling, 1997; Lusht, 1997). Each person may
vary as to level of risk aversion as well.
The incorporation of consumer behavior concepts into traditional
real estate study in these and other areas will improve
understanding of individual decision-making in a real estate
context. This understanding will lead to better explanations and
predictions in real estate markets and, as a result, greater success in
the marketplace.
ANNEXURE
BIBLIOGRAPHY
http://www.ibef.org/industry/indian-real-estate-industry-
analysis-presentation
http://www.crisil.com/star-ratings/cities/rated-projects-
kanpur.html
https://www.realtyfact.com/factors-boosting-lucknow-real-
estate-market/
http://www.business-
standard.com/article/companies/lucknow-metro-to-boost-
realty-market-113070400735_1.html
http://www.earthcon.co/
QUESTIONNAIRE
Personal Details
NAME:-
OCCUPATION :-
GENDER:-
FAMILY SIZE :-
CONTACT :
E-MAIL:-
NO. OF EARNING MEMBERS:-
ANNUAL INCOME:
1. Do you have any plan to purchase residential property in
Lucknow?
Yes No
2. What is your present type of property?
Ownership On rental Others
3. In which city would you prefer to purchase residential
properties? Why?
Lucknow Any Other city
4. Which factor do you take in to consideration while purchasing
residential properties? (Choose any one)
Location Price
Transportation facility Accessibility to market
Others
___________________________________________
5. Which parameters do you take in to consideration while
selecting a residential property? (Allow to multiple choice)
Brand Name Quality
Space (sq. ft) Facilities
Interiors Schemes
6. Which other construction company / industry are you aware of
other than EARTHCON? (Open ended)
____________________________________________
____________________________________________
7. Kindly Indicate the source of information that you consider for
property purchasing? (Choose any one)
Hoarding Newspapers
Agent Relatives
Others
8. Are you aware of various schemes offered by EARTHCON?
Yes No
If yes what is your opinion,
Very Good Good Average
9. During which duration of the year normally would you like to
purchase residential properties?
Jan. to Apr. May to Aug. Sep. to
Dec.
10. What type of residential property you would like to purchases?
1BHK Flat 2BHK Flat
3BHK Flat Bungalows/Row House
Others
__________
Signature