Index 1
Details of Presentation 2
A Brief History of Pepsi 3
Pepsi Launch in India 4
S.W.O.T. Analysis as per Indian 5
Market (Strengths of Pepsi)
6 Oct 2010 Prepared By: Prashant Khale, Subject: Pepsi, S.W.O.T Analysis and Structural Analysis-Indian Market 1
Purpose for presentation
S.W.O.T. Analysis &
Market Structural Analysis
for Indian Market
Product Name
Pepsi-Soft Drink
Prepared By
Prashant Khale
Date
6 Oct 2010
Place
India, Vadodara
6 Oct 2010 Prepared By: Prashant Khale, Subject: Pepsi, S.W.O.T Analysis and Structural Analysis-Indian Market 2
A Brief History of PEPSI
• Pepsi-Cola Born in the Carolinas in 1898, The drink is the invention of
Caleb Bradham (left),a pharmacist and drugstore owner in New Bern,
North Carolina.he began experimenting with combinations of spices,
juices, and syrups trying to create a refreshing new drink to serve his
customers. He succeeded beyond all expectations because he invented the
beverage known around the world as Pepsi-Cola.
• His creation, a unique mixture of kola nut extract, vanilla and rareoils,
became so popular his customers named it "Brad's Drink." Caleb decided
to rename it "Pepsi-Cola," and advertised his new soft drink.
• The business began to grow, and on June 16, 1903, "Pepsi-Cola" was
officially registered with the U.S. Patent Office.
• That year, Caleb sold 7,968 gallons of syrup. He also began awarding
franchises to bottle Pepsi to independent investors, whose number grew
from just two in 1905, in the cities of Charlotte and Durham, North
Carolina, to 15 the following year, and 40 by 1907. By the end of 1910,
there were Pepsi-Cola franchises in 24 states.
6 Oct 2010 Prepared By: Prashant Khale, Subject: Pepsi, S.W.O.T Analysis and Structural Analysis-Indian Market 3
Pepsi - Entry in India
• Pepsi gained entry to India
in 1988 by creating a joint
venture with the Punjab
government-owned
Punjab Agro Industrial
Corporation (PAIC) and
Voltas India Limited.
6 Oct 2010 Prepared By: Prashant Khale, Subject: Pepsi, S.W.O.T Analysis and Structural Analysis-Indian Market 6
S.W.O.T Analysis - Opportunity
1.•Food division should
expand internationally.
2. Noncarbonated drinks
are the fastest-growing part
of the industry.
6 Oct 2010 Prepared By: Prashant Khale, Subject: Pepsi, S.W.O.T Analysis and Structural Analysis-Indian Market 7
S.W.O.T Analysis -
• F•&B industry is mature,and Growing day by day.
Threats
• Pepsi is blamed for pesticide residues in their products in one of their most promising
emerging market e.g in India
• •Over 50 percent of the company's
sales come from Frito-Lay; this is a
threat if the market takes a
downturn
• PepsiCo now competes with Cadbury
Schweppes, Coca-Cola, and Kraft
foods (because of broader product
line) which are well-run and
financially sound competitors.
• Size of company will demand a varied
marketing program; Social, cultural,
economic, political and governmental
6 Oct 2010
constrains.
Prepared By: Prashant Khale, Subject: Pepsi, S.W.O.T Analysis and Structural Analysis-Indian Market 8
Market Structural Analysis
6 Oct 2010 Prepared By: Prashant Khale, Subject: Pepsi, S.W.O.T Analysis and Structural Analysis-Indian Market 9
Competitors Analysis
Market Share
Coca-Cola Pepsi Cadbury-schweppes others
11%
15% 42%
32%
6 Oct 2010 Prepared By: Prashant Khale, Subject: Pepsi, S.W.O.T Analysis and Structural Analysis-Indian Market 10