Airtel Project

EMPLOYEE ENGAGEMENT AT BHARTI AIRTEL LTD.
EMPLOYEE ENGAGEMENT
AT
BHARTI AIRTEL LIMITED –
ENTERPRISE SERVICE
CORPORATE
Submitted by
Sakshi Malik
PROJECT REPORT
Page
1
AT
BHARTI AIRTEL LTD. – ENTERPRISE SERVICES CORPORATE
A Project Report submitted in partial fulfillment of the requirements for the award of the degree
of
MASTER OF BUSINESS ADMINISTRATION
(INDUSTRY INTEGRATED)
TO
MADURAI KAMARAJ UNIVERSITY,MADURAI
BY
SAKSHI MALIK
REG NO.-A8752266
GURU NANAK INSTITUTE OF MANAGEMENT AND
INFORMATION TECHNOLOGY,PUNJABI BAGH
NEW DELHI
UNDER THE GUIDANCE OF

MRS. DEVYA BHATNAGAR
ACKNOWLEDGEMENT
Page
2
I would like to gratefully acknowledge Mr. K.L Shahi (HR Head)

Mrs. Devya Bhatnagar (Recruitment Manager,HR) and Ms.Shweta
Mogha(Sr. Manager,HR) for this enlightening experience and for
flagging off this opportunity, which will definitely open new
gateways and avenues for my successful career.
Heartfelt gratitude is also extended to Mr.Surjit(training officer,

NIAM) and Mr.Gagan (training officer,GNIM) for their inspiring
guidance , motivation , valuable suggestions and constructive
criticism during the course of training and preparation of this
report.
I express my sincere thanks to Mr.Gujral(Director,GNIM)for always

being there and extending an helping hand and cooperating to
the fullest.
Words are not enough to express my gratitude to Mr.Rizwan Hafiz

(Administration,HR Dept) , Ms.Bhanu Ghai (Manage-HR Dept), Mr.
Puneet Malik (Manager-Finance) and all those people who helped
and guided me throughout my training period by providing me
with precise and apt knowledge pertaining to my work and
interest in this very short span of time.
Last but not the least my project would not have been possible
without the cooperation and encouragement of my parents,and
all my friends for my moral support at every point during the
training period.
SAKSHI MALIK
Page
3
CERTIFICATE
This is to certify that the Project Report at
Bharti Airtel Ltd. – Enterprise Service Corporate
Submitted in partial fulfillment of the requirements for the award of the degree of
MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)
To
MADURAI KAMARAJ UNIVERSITY, MADURAI
Is a record of bonafide training carried out by
SAKSHI MALIK
Under my supervision and guidance and that no part of this report has been
submitted for the award of any other degree/diploma/fellowship or similar titles or
prizes.
FACULTY GUIDE
Signature:
Name: Mr. I.S Gujral
Page
4
TABLE OF CONTENTS
S.No Topic Page No.

1. Introduction 6
2. Industry profile 7
3. Company Profile 18
4. Discussion on training 42
5. Study of Research Problem 47
6. Conclusion 51
7. Summary 52
8. Bibliography 53
Page
5
INTRODUCTION
Airtel comes to you from Bharti Airtel Limited, India's largest integrated and the first private
telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its
inception has been at the forefront of technology and has steered the course of the telecom sector
in the country with its world class products and services.
Bharti Airtel has been leveraging the Gallup employee engagement framework to drive business
for the last five years. Gallup Great Work Place awards were created to recognise the efforts of
Gallup clients in using the engagement framework to drive their businesses. STEP or Small
Team Engagement Programme develops the functional and people management skills of vertical
heads by giving them challenging targets and leadership roles in cross-functional teams in order
to groom them as future business leaders. ‘Life’ helps families of employees come closer to one
another and thus helps in building a ‘conducive’ work atmosphere, says Mr. Krish Shankar,
Director, HR, Bharti Airtel Ltd.
Bharti Airtel has worked on an HR model that encourages managers to do four things
continuously:
• build a highly engaged team,
• have a productive organisation,
• build future capabilities
• and remain individual focussed.
This has created an enabling culture with employees who have a can-do attitude,”
Page
6
Industry Profile
Page
7
TELECOMMUNICATION INDUSTRY
The telecommunications industry is responsible for radio, television, voice communications, and
broadband services. The growth and innovation of the telecom industry has enabled people to
communicate across the globe and access endless amounts of information over the internet.
Broadband services are becoming faster and easier to access with fiber optic networks and
wireless services like WiMax and CDMA. Many of the major telecom companies have merged
over the last 10 years in order to offer massive product and service portfolios, as well as further
capitalize on bundled media packages ('triple play"). These new technologies and growth through
mergers are enabling these companies to find new revenue sources and growth opportunities in a
mostly mature market.
World’s telecom industry is an uprising industry, proceeding towards a goal of achieving two
third of the world's telecom connections. Over the past few years information and
communications technology has changed in a dramatic manner and as a result of that world
telecom industry is going to be a booming industry. Substantial economic growth and mounting
population enable the rapid growth of this industry.
The telecommunications market is expected to rise at an 11 percent compound annual growth

rate at the end of year 2010. The leading telecom companies like AT&T, Vodafone, Verizon,
SBC Communications, Bell South, Qwest Communications are trying to take the advantage of
this growth. These companies are working on telecommunication fields like broadband
technologies, EDGE(Enhanced Data rates for Global Evolution) technologies, LAN-WAN inter
networking, optical networking, voice over Internet protocol, wireless data service etc.
The telecom industry is taking a crucial part of world economy. The total revenue earned from
this industry is 3 percent of the gross world products and is aiming at attaining more revenues.
One statistical report reveals that approximately 16.9% of the world population has access to the
Internet.
The telecom industry has grown and evolved at an incredible pace for the last 20 years,
dramatically changing the way people communicate and transforming everyday life along the
way. Mobile broadband subscribership has topped 200 million worldwide. And the rollout of 3G
networks in emerging markets means there is the potential for mobile broadband subscribers to
outnumber wireline broadband subscribers within the next decade.
Page
8
This rapid growth has created a dynamic and competitive industry climate with continually
evolving technology and staggering financial stakes. The shift of revenue from fixed to mobile
and from voice to data is accelerating. Data and media are being untethered from specific devices
or networks. Powerful new mobile devices deliver a combination of functions previously
available only from multiple tools.
The telecommunications industry was comprised of a club of big national and regional operators.
Over the past decade, the industry has been swept up in rapid deregulation and innovation. In
many countries around the world, government monopolies are now privatized and they face a
plethora of new competitors. Traditional markets have been turned upside down, as the growth in
mobile services out paces the fixed line and the internet starts to replace voice as the staple
business.
Indian Telecom Industry

The India telecom market ranks among the fastest growing industries in the country. The
improvement in the standard of living and the development of infrastructure and connectivity are
some of the mains reasons for the significant growth of the telecom industry. The growth is
expected to be more over the years.
Presently, there are around 200 million telephone lines in India which make it the third largest
phone network in the world after China and the US. Today, the telecom market in India enjoys a
growth rate of around 45 % which is the highest in the whole world.
India continues to be one of the fastest growing telecom markets in the world. Reforms
introduced by successive Indian governments over the last decade have dramatically changed the
nature of telecommunications in the country. The sector ranks second in the world, with over
225.7 million telephone subscriptions by 2008-end.The fast track growth of the Indian telecom
industry has made it a key contributor to India’s progress. India adopted a phased approach for
reforming the telecom sector right from the beginning. Privatization was gradually introduced,
first in value-added services, followed by cellular and basic services. An independent regulatory
body, Telecom Regulatory Authority of India (TRAI), was established to deal with competition
in a balanced manner.This gradual and thoughtful reform process in India has favored industry
growth. Today, there are more than 225 million telecom subscribers in India. Every month, 6-7
million new subscribers are added. Upcoming services such as 3G and WiMax will help to
further augment the growth rate. Furthermore, the Indian economy is slated to sustain its 7-9 per
cent growth rate in the near future. This is supported by the political stability that the country is
experiencing currently. India’s demographic outlook makes it one of the largest markets in the
world. A conducive business environment is also created by a favorable regulatory regime.There
exists enormous business potential for telecom companies on account of the country’s low
teledensity, which is close to 19 per cent presently. The Indian telecom industry is growing at the
Page
9
fastest pace in the world and India is projected to be the second largest telecom market globally
by 2010
The Indian Telecommunications network with 200 million connections is the fifth largest in the
world and the second largest among the emerging economies of Asia. Today, it is the fastest
growing market in the world and represents unique opportunities for U.S. companies in the
stagnant global scenario.
History of India Telecom Market

It was in the year 1851 that the British first introduced telecommunication services in India
through operational land lines near Calcutta. Gradually, the telephone service was made
operational in the year 1881. After independence, the foreign telecommunication companies
were nationalized and the Posts, Telephone and Telegraph (PTT) Company was set up by the
Ministry of Communications.
In the year 1985, the Department of Telecommunications (DOT) was set up to provide domestic
and long distance telephone services. In the year 1986, the government established two
companies namely Mahanagar Telephone Nigam Limited (MTNL) for metropolitan telephone
services and Videsh Sanchar Nigam Limited (VSNL) for international telephone services.
With the economic liberalization in the 1990s, the telecom market in India was also benefited to
a great extent. The service was improved and the tariffs were also significantly lowered. In the
year 1997, the government set up the Telecom Regulatory Authority of India (TRAI) to provide
a comprehensive telecom service in the country. In 1999, modification was brought to the policy
and the cellular services were introduced.
According to Broadband Policy 2004, Government of India aims at 9 million broadband

connections and 18 million internet connections by 2007. The wireless subscriber base has
jumped from 33.69 million in 2004 to 62.57 million in FY2004-2005. In the last 3 years, two out
of every three new telephone subscribers were wireless subscribers. Consequently, wireless now
accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003.
Wireless subscriber growth is expected to bypass 2.5 million new subscribers per month by
2007. The wireless technologies currently in use are Global System for Mobile Communications
(GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA
operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000
towns across the country.
Page
10
Evolution of the industry-Important Milestones

History of Indian Telecommunications
Year
1851 First operational land lines were laid by the government near Calcutta
(seat
of British power)
1881 Telephone service introduced in India
1883 Merger with the postal system
1923 Formation of Indian Radio Telegraph Company (IRT)
1932 Merger of ETC and IRT into the Indian Radio and Cable Communication
Company (IRCC)
1947 Nationalization of all foreign telecommunication companies to form the
Posts, Telephone and Telegraph (PTT), a monopoly run by the
government's Ministry of Communications
1985 Department of Telecommunications (DOT) established, an exclusive
provider of domestic and long-distance service that would be its own
regulator (separate from the postal system)
1986 Conversion of DOT into two wholly government-owned companies: the
Videsh Sanchar Nigam Limited (VSNL) for international
telecommunications and Mahanagar Telephone Nigam Limited (MTNL)
for service in
metropolitan areas.
1997 Telecom Regulatory Authority of India created.
1999 Cellular Services are launched in India. New National Telecom Policy is
adopted.
2000+ • DoT becomes a corporation, BSNL
• FDI: 74% (2005)

• having the world's lowest call rates the fastest growth in the
2007- number of subscribers (45 million in 4 months)
2009
• the fastest sale of million mobile phones (in a week),
• the world's cheapest mobile handset
• the world's most affordable colour phone
Page
11
Current Scenario and Growth of telecom Industry

The Indian telecommunications industry is one of the fastest growing in the world and India is
projected to become the second largest telecom market globally by 2010.
India added 113.26 million new customers in 2008, the largest globally. The country's cellular
base witnessed close to 50 per cent growth in 2008, with an average 9.5 million customers added
every month.
According to the Telecom Regulatory Authority of India (TRAI), the month of October 2009
saw telecom operators in India register a record number of 16.67 million new mobile subscribers.
The number, which combines GSM, CDMA and FWP subscribers, brings the total number of
wireless subscribers to 488.4 million as of October 2009.
In all, the country's total telephone subscriber base has increased 3.26 per cent, from 509.03
million in September 2009 to 525.65 million at the end of October 2009, according to TRAI,
which added that the overall tele-density (telephones per 100 people) has touched 44.87.
According to Business Monitor International, India is currently adding 8-10 million mobile
subscribers every month. It is estimated that by mid 2012, around half the country's population
will own a mobile phone. This would translate into 612 million mobile subscribers, accounting
for a tele-density of around 51 per cent by 2012.
It is projected that the industry will generate revenues worth US$ 43 billion in 2009-10.
Moreover, according to a study conducted by Nokia, the communications sector is expected to
emerge as the single largest component of the country's GDP with 15.4 per cent by 2014.
The Indian equipment market is estimated at US$ 24 billion in FY09. Finnish giant Nokia is the
market leader, with over US$ 3.4 billion revenues last fiscal, followed by Ericsson at US$ 2.11
billion. With the availability of the 3G spectrum, about 275 million Indian subscribers will use
3G-enabled services, and the number of 3G-enabled handsets will reach close to 395 million by
2013-end, estimates the latest report by Evalueserve.
According to a Frost & Sullivan industry analyst, by 2012, fixed line revenues are expected to
touch US$ 12.2 billion while mobile revenues will reach US$ 39.8 billion in India.
Value-Added Services Market
Currently, mobile value-added services (MVAS) in India accounts for 10 per cent of the
operator's revenue, which is expected to reach 18 per cent by 2010. According to a study by
Stanford University and consulting firm BDA, the Indian MVAS is poised to touch US$ 2.74
billion by 2010.
Page
12
Major Investments
The booming domestic telecom market has been attracting huge amounts of investment which is
likely to accelerate with the entry of new players and launch of new services.
• Norway-based telecom operator Telenor has bought a 60 per cent stake in Unitech
Wireless for US$ 1.23 billion.
• The government has approved the foreign direct investment proposal of the Federal
Agency for State Property Management of the Russian Federation to buy 20 per cent
stake in telecom service provider Sistema-Shyam for US$ 660.1 million.
• Tata Teleservices is planning to invest an additional US$ 1 billion in its recently-
launched GSM service Tata DoCoMo. It had already committed an investment of US$ 2
billion for the GSM services when it was launched in June this year.
• Reliance Infratel, the tower subsidiary of Reliance Communications (RCom), will build
56,596 telecom towers by financial year 2010, increasing the total number of towers to
100,000.
• BSNL, India's leading telecom company in revenue terms, will put in about US$ 1.16
billion in its WiMax project.
• Vodafone Essar will invest US$ 6 billion over the next three years in a bid to increase its
mobile subscriber base from 40 million at present to over 100 million.
• Bharti Airtel will invest US$ 126.5 million to ramp up its networks in the Assam and
Northeast circles in 2009-10.
• Loop Mobile, formerly known as BPL Mobile plans to invest around US$ 75 million in
its Mumbai operations.
Manufacturing
India's telecom equipment manufacturing sector is set to become one of the largest globally by
2010.
Mobile phone production is estimated to grow at a CAGR of 28.3 per cent from 2006 to 2011,
totalling 107 million handsets by 2010. Revenues are estimated to grow at a CAGR of 26.6 per
cent from 2006 to 2011, touching US$ 13.6 billion.
Rural Telephony
Rural India had 76.65 million fixed and Wireless in Local Loop (WLL) connections and 551,064
Village Public Telephones (VPT) as on September 2008. Therefore, 92 per cent of the villages in
India have been covered by the VPTs. Universal Service Obligation (USO) subsidy support
scheme is also being used for sharing wireless infrastructure in rural areas with around 18,000
towers by 2010.
Page
13
Policy Initiatives
The government has taken many proactive initiatives to facilitate the rapid growth of the Indian
telecom industry.
• 100 per cent foreign direct investment (FDI) is permitted through the automatic route in
telecom equipment manufacturing.
• FDI ceiling in telecom services has been raised to 74 per cent.
• Introduction of a unified access licensing regime for telecom services on a pan-India
basis.
• Introduction of mobile number portability in a phased manner, starting in the fourth
quarter of 2008.
• The government is implementing a program of connecting 66,822 uncovered villages
under the Bharat Nirman programme. The government will invest US$ 2 billion to set up
112,000 community service centres in rural India to provide broadband connectivity in
2008-09.
• The Department of Telecommunications (DoT) has stated that foreign telecom companies
can bid for 3G spectrum without partnering with Indian companies. Only after winning a
bid, would they need to apply for unified access service licence (UASL) and partner with
an Indian company in accordance with the FDI regulations.
Quick Facts
Total telecom subscribers 429.72 million (March 2009)

Wireless subscribers 391.76 million
Wire line subscribers 37.94 million
Tele density 36.98 per cent
India’s service providers revenue in Q1 $8.2 billion
(2009)
India’s Rural Mobile Phone Users : 100 Million
Page
14
Major Players
Bharti-Airtel leads the wirless market with 24% market share. The company recently achieved
the magic figure of 100 million subscribers. However, Bharti-Airtel expects a bloodbath in the
Indian telecom market in the near future, and is looking to spread its risks by entering new
geographies (Bharti-MTN deal is discussed in Industry Update Section).
With 12-13 players present in the market there would be a severe pressure on margins. Be it an
Aircel or Etisalat, the new operators would not remain fringe players in the Indian market, but
would try and rock the applecart of existing operators. The growth in Indian market could start
tapering off very soon.
According to an industry expert the subscriber base will not expand beyond 800 million in
coming years from current number 400 million. There have been talks about 3G and IPTV
pushing growth, but it all seems far-fetched. The third generation of mobile services (3G) will be
used by telcos to gain more spectrum. Besides, the services will be used only in urban areas.
Page
15
Telecom industry trends
Throughout the world, telecom industry are being controlled by private companies instead of
government monopolies. Traditional telecom technologies are also being replaced by modern
wireless technologies, specifically in case of mobile services. One of the major objectives
oftelecom industry is to enhance the quality and speed of Internet technology.
These days, telecom industry is more concerned with texts and images (Internet technologies),
rather than voice (telephone service). Most of the research works are going on Internet
accessibility, specifically on data applications and broadband services. The other major division
of telecom industry is mobile network sector, where lots of innovative research works are going
on. Previously the traditional telephone calls used to earn the maximum revenues, but these days
mobile service is going to replace traditional telephone services.
Page
16
The Road Ahead

The target for the 11th Plan period (2007-12) is 600 million phone connections with an
investment of US$ 73 billion. Apart from the basic telephone service, there is an enormous
potential for various value-added services. In fact, the real potential for telecom service growth is
still lying untapped. According to the CII Ernst & Young report titled ‘India 2012: Telecom
growth continues’, revenue from India’s telecom services industry is project to reach US$ 54
billion in 2012, as against US$ 31 billion in 2008.
India is the world’s largest untapped mobile market
Page
17
COMPANY PROFILE
Page
18
BHARTI ENTERPRISE
An Introduction
Page
19
Bharti Enterprises is a pioneer in telecom sector and the group is widening its horizons by
entering new business areas such as insurance and retail. Bharti Enterprises has created a vantage
position for itself in the global telecommunications sector. Bharti Airtel Limited occupies
numero uno status in mobile telephony in India while its brand 'Beetel' is the largest
manufacturer and exporter of world class telecom terminals.
Bharti Enterprise has been at the forefront of technology and has revolutionized
telecommunications with its world class products and services. Established in 1985, Bharti has
been pioneering force in the telecom sector with many firsts and innovations to its credit, ranging
from being the first mobile service in Delhi, first private basic telephone service provider in the
country, first Indian company to provide comprehensive telecom services outside India in
Seychelles and the first private sector service provider to launch National Long Distance
Services in India.
Founder of Bharti Group is Sunil Mittal. In 1983, Sunil Mittal entered into an agreement with
Germany's Siemens to manufacture the company's push-button telephone models for the Indian
market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and his
company became the first in India to offer push-button telephones, establishing the basis of
Bharti Enterprises. This first-mover advantage allowed Sunil Mittal to expand his manufacturing
capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also
launched the country's first fax machines and its first cordless telephones. In 1992, Sunil Mittal
won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the
cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular
service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT
Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti
acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control
of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on
Mumbai Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone
operations were rebranded under the single AirTel brand. In 2004, Bharti acquired control of
Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar.
Today, Airtel is the laegest cellular service provider in India.
The company has successfully focused its strategy on telecom while straddling diverse fields of
business. From the creation of “Airtel”, one of the India’s finest brands, to becoming the largest
manufacturer and exporter of world class telecom terminals under its “Beetel” brand, Bharti has
Page
20
created a significant position for itself in the global telecommunications sector. Bharti Airtel Ltd.
Is today acknowledged as one of the India’s finest companies, and its flagship brand “Airtel”,
has over 20 million customers across the length and breadth of India. While a joint venture with
TeleTech Inc., USA marked Bharti’s successful foray into the Customer Management Services
business, ‘Bharti Enterprises’ dynamic diversification has continued with the company venturing
into telecom software development. Recently Bharti has successfully launched an international
venture with EL Rothschild Group owned ELRO Holdings India Limited, to export fresh Agri
products exclusively to markets of Europe and USA.
Page
21
Companies of Bharti Enterprises
Bharti Airtel:
Bharti Airtel is India's leading provider of telecommunications services. The company provides
GSM mobile services across India in 23 telecom circles and broadband & telephone services in
90 cities. GSM Mobile and broadband & Telephone customers spread across the length and
breadth of India.
Bharti Teletech Ltd.:
Bharti TeleTech Ltd. Is the India’s leading manufactures and exports world-class telecom
equipment under the brand Beetel'. It is the only Indian telephone company to be present in 30
countries mapping 5 continents. The company's product range include Basic Telephones, Caller
ID Phones, Caller ID Boxes, Cordless Phones, 2.4 GHz Digital Cordless Phones, DECT 1.8 GHz
Phones, and Set Top Boxes.
Telecom Seychelles Ltd:
Telecom Seychelles Ltd provides comprehensive telecom services including GSM Cellular,
PSTN (Fixed Lines), Fax and Data, International Roaming, connectivity to Internet Services,
Maritime Telecom Services (INMARSAT) and International Collect and Credit Card calling, in
Seychelles, under the brand 'Airtel. The company is a partnership between Bharti group and
Emtel, the premium operator in Mauritius.
Page
22
TeleTech Services (India) Ltd:
TeleTech Services (India) Ltd is a joint venture between TeleTech Holdings, Inc., a world's
leading full-service provider of business process outsourcing and Bharti TeleTech Ltd. The
company offers offer the entire spectrum of front-to-back-office business processes ranging from
voice and non-voice customer support, back office administration (including credit and
collections, account maintenance, application processing, claims processing, asset management,
document management etc.), sales and marketing (including database marketing, marketing
support, web sales and marketing etc.) to global customers.
FieldFresh Foods Pvt Ltd:
FieldFresh Foods (P) Ltd is an equal partnership venture between Bharti Enterprises and EL
Rothschild Group. The company provides premium quality fresh produce to the markets
worldwide and promotes world class standards for agricultural practices, progressive farming
techniques & identification and adoption of appropriate technologies.
Bharti Retail Pvt Ltd:
Bharti Retail Pvt Ltd. is a 100% subsidiary of Bharti Enterprises. Bharti Retail is planning to
launch its retail outlets in multiple consumer friendly formats in several cities across India.
Comviva Technologies Ltd
Comviva is the leading provider of integrated VAS solutions for mobile operators in emerging
markets. Among the top 3 global providers of integrated VAS solutions in rapidly growing
markets, Comviva has deployed solutions for over 100 mobile operator customers in over 80
countries worldwide.
Page
23
Bharti AXA General Insurance Company
Bharti AXA General Insurance is a joint venture between Bharti Enterprises and AXA, world
leader in financial protection and wealth management. The company was incorporated in July
2007 and offers a full suite of general insurance solutions to meet the needs of businesses and
individuals alike.
Bharti AXA Life Insurance Company
Bharti AXA Life Insurance Company Ltd is a joint venture between Bharti Enterprises and
AXA, world leader in financial protection and wealth management. The company offers a range
of life insurance and wealth management products with an endeavour to help customers lead a
confident life.
Bharti AXA Investment Managers Pvt. Ltd.
Bharti AXA Investment Managers Pvt. Ltd., an asset management company in India, is a joint
venture between Bharti Enterprises, AXA Investment Managers (AXA IM) and AXA Asia
Pacific Holdings (AXA APH).
Centum Learning Limited
Centum Learning Limited provides end-to-end learning and skill-building solutions to several
large corporates. It provides solutions that impact business performance through enhanced
employee productivity, customer profitability and effective talent transformation.
Page
24
Jersey Airtel Ltd
Jersey Airtel, a subsidiary of Bharti, offers world-class mobile services in Jersey (Channel
Islands) over its full 2G, 3G and HSDPA enhanced network. The Company brings market-
leading products and services to its customers under Airtel-Vodafone brand.
Bharti Foundation
Bharti Foundation was set up in 2000, with the vision, “To help underprivileged children and
young people of our country realize their potential”. It aims to create and support programs that
bring about sustainable changes through education and the use of technology and information.
Bharti Realty
Bharti Realty Limited is a young, vibrant and dynamic realty company with expanding interests
in commercial, retail and residential real estate. Bharti Realty aims to be amongst the most
admired real estate players in India and aspires to attain highest degree of customer trust through
superior product design and maintaining an uncompromising stand towards environmental
responsibility, ethics and safety
Bharti Infratel
Bharti Infratel, a wholly owned subsidiary of Bharti Airtel, provides passive infrastructure
services on a non-discriminatory basis to all telecom operators in India. Bharti Infratel
also holds approximately 42% stake in Indus Towers, a joint venture between Bharti,
Vodafone and Idea to offer passive infrastructure services.
Page
25
BHARTI AIRTEL
LIMITED
Page
26
Bharti Airtel Limited, (formerly known as Bharti Tele-Ventures Limited) is a part of Bharti
Enterprises, and is India’s leading provider of telecommunications servicea. The company was
incorporated in JULY’95, as a Public Limited Company, and has since then been at forefront of
Indian telecom industry.
It offers its TELECOM services under the Airtel brand and is headed by Mr. Sunil Bharti
Mittal. The company also provides telephone services and Internet access over DSL in 14
circles. It also acts as a carrier for national and international long distance communication
services. The company has a submarine cable landing station at Chennai, which connects the
submarine cable connecting Chennai and Singapore.
Airtel, has always thrived on its strategy of offering innovative products and services to our
customers and backing it with world class customer service. Airtel has brought some of the
unique products to Indian telecom market, one of their key products being Blackberry – a
complete mobile email solution that allows sending and receiving of email on the move.
The company is structured into four strategic business units –
• Mobile,
• Telemedia,
• Enterprise and
• Digital TV.
The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia
business provides broadband, IPTV and telephone services in 95 Indian cities. The Digital TV
business provides Direct-to-Home TV services across India. The Enterprise business provides
end-to-end telecom solutions to corporate customers and national and international long distance
services to telcos. All these services are provided under the Airtel brand.
Page
27
History
Bharti Airtel was established as Bharti Tele-Ventures, in 1995. The company offered its initial
public offering in 2002. During 2004, the company delisted its shares from the Delhi Stock
Exchange. It continued to trade on the National Stock Exchange and the Mumbai Stock
Exchange.bVodafone acquired a 10% stake in Bharti Tele-Ventures for around $1.5 billion, in
2005. Bharti Tele-Ventures renamed itself to Bharti Airtel Limited, in 2006.
In September 2007, the company signed a managed networks deal for its Sri Lanka operations
with Huawei Technologies Company, a leader in providing next generation telecommunications
network solutions for operators around the world. In October 2007, Bharti Airtel and Indian
Institute of Technology (IIT) Delhi announced their plans to establish the Bharti-IIT Delhi
Telecom Centre of Excellence.
Bharti Infratel, a subsidiary of the company announced plans to partner with Vodafone Essar and
Idea Cellular to form Indus Towers, an independent tower company to provide passive
infrastructure services in India, in December 2007. The company and the All India Football
Federation (AIFF), the official governing body in India for football, signed an MoU to create a
comprehensive programme for the development and globalization of Indian football, in January
2008.
Bharti Airtel along with eight companies of the global telecommunications industry signed a
formal Construction and Maintenance Agreement in Rome today to build a high-capacity fiber-
optic submarine cable that stretches from India to France via the Middle East, in February 2008.
In the same month, the company along with five international companies executed an agreement
to build a high-bandwidth undersea fiber-optic cable linking Asia and the US.
In March 2008, the company launched Airtel CallHome service for calls made from US to India.
In the same month, Guernsey Airtel, a subsidiary of the Bharti Group, launched its mobile
services in Guernsey (Channel Islands, Europe). The company offered products and services
under the Airtel-Vodafone brand to customers on the Island. Also in the same month, Airtel
Telemedia Services, a private broadband and telephone service provider, launched airtellive.com,
an all-in-one internet portal for Airtel customers.
Page
28
AIRTEL BRAND ESSENCE

Airtel was born free, a force unleashed into the market with a relentless and unwavering
determination to succeed. A spirit charged with energy, creativity and a team driven “to seize the
day” with an ambition to become the most globally admired telecom service. Airtel, in just ten
years of operations, rose to the pinnacle to achivement and continues to lead.
As India's leading telecommunications company Airtel brand has played the role as a major
catalyst in India's reforms, contributing to its economic resurgence.
Today Airtel touches peoples’ lives with their Mobile services, Telemedia services, to
connecting India's leading 1000+ corporates. They also connect Indians living in USA, UK and
Canada with our call home service.
The brand promise to their customers is “We at Airtel always think in fresh and innovative ways
about the needs of customers”. “Think fresh and deliver more” is the soul or DNA of this brand.
Airtel’s Vision
By 2010 Airtel will be the most admired brand in India:
Loved by more customers
Targeted by top talent
Benchmarked by more businesses
Page
29
PRODUCTS AND SERVICES

The company is structured into four strategic business units
• Mobile,
• Telemedia,
• Enterprise
• Digital TV.
The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia
business provides broadband, IPTV and telephone services in 95 Indian cities. The Digital TV
business provides Direct-to-Home TV services across India. The Enterprise business provides
end-to-end telecom solutions to corporate customers and national and international long distance
services to telcos.
MOBILE SERVICES
Airtel’s mobile footprint extends across the country in 23 telecom circles.
Page
30
The company has several First to its credit:
• First to launch full roaming service on prepaid in the country

• First to launch 32K Sim Cards
• First in Asia to deploy the multi band feature in a wireless networks.
OFFERINGS
Airtel Prepaid
Airtel Prepaid, is the cellular card from Airtel. Going mobile with Airtel prepaid is the new way
of life. With a host of great features, also simple to use, Airtel prepaid offers ease and simplicity
of owning a mobile connection.
Airtel Postpaid
Airtel Postpaid provides our customers with exciting, innovative yet simple new ways to
communicate. A post paid connection allows unlimited freedom to stay connected.
BlackBerry
Thousands of business customers around the world use BlackBerry a complete mobile email
solution that allows sending and receiving of e-mail – on the move. There’s no need for a laptop
to view your e-mails, no need for a fixed phone line. And no need to log-on. The e-mail is
automatically ‘pushed’ straight to your BlackBerry handheld.
TELEMEDIA SERVICES
The group offers high speed broadband internet with a best in class network. With Landline
services in 94 cities we help you stay in touch with your friends & family and the world.
Broadband and telephone services, brings a whole new experience in telephone. It includes
innovative, cost effective solutions for corporate and small business enterprises, and individual
Page
31
homes. Currently, Bharti Infotel provides Broadband (DSL) and telephone service (Fixed line)
all over India.
The broadband and Internet connection service falls under the data services provided by Airtel’s
broadband and telephone services arm. Bharti Enterprises is actually the first ever privately
owned company to have successfully setup a satellite-based gateway for its Internet access
service.
In the same way, they have effectively launched India’s first private submarine communication
cable systems. This particular feat is made possible through partnership with Singtel.
Consequently, the data services provided by the Airtel broadband.
Internet connection service is further grouped into
• DSL (Digital Subscriber Line)

• ISDN
• Leased Line
• VPN
• Wi-fi categories.
ENTERPRISE SERVICES
Enterprise Services provides a broad portfolio of services to large Enterprise and Carrier
customers. Enterprise Services is regarded as the trusted communications partner to India's
leading organizations, helping them to meet the challenges of growth. It is a solution based
communication group, specially created to deliver integrated and Superior service to enterprise
customers and National and International Long Distance Services. This division comprises of the
Carrier and Corporate business unit.
Page
32
ES-Corporate
This business unit delivers end to end telecom solutions to India’s large corporates. It serves as
the single point of contact for all telecommunication needs for corporate customers in India by
providing full suite of communication services across data, voice and managed services.
It specializes in providing customized solutions to address unique requirements of different

industry verticals; BFSI, IT, ITeS, Manufacturing and distribution, media, education, telecom,
Government and PSUs and retail among others.
Backed by the alliances with leading technology companies worldwide and state of the art
infrastructure, it offers complete range of telecom solutions. These solutions enable corporates to
network their offices within India and across the globe, provide them infrastructure to run
business critical applications and provide them means to connect with their customers, vendors
and employees.
AES (Airtel Enterprise Service) includes the following services
• Voice Services
• Mobile Services
• Satellite Services
• Managed Data and Internet Services
• Managed e-Business Services
• Managed Customized Integrated Solutions
ES- Carrier
Carrier business unit provides long distance wholesale voice and data services to carrier
customers as well as to other business units of Airtel. It also offers virtual calling card services in
the overseas markets.
Page
33
Airtel Long distance Services is the 1st private long distance communication service provider in
the country. They are committed to provide superior and high quality Long Distance Voice and
Data Services to the customers.
The business unit owns a state of the art national and international long distance network
infrastructure enabling it to provide connectivity services both within India and connecting India
to the world.
The national long distance infrastructure comprises of 83,389 Rkms of optical fibre, over 1,500
MPLS and SDH POPs and over 1,000 POIs with the local exchanges, providing a pan India
reach.
The international infrastructure includes ownership of the i2i submarine cable system connecting
Chennai to Singapore, consortium ownership of the SMW4 submarine cable system and
investment in capacities across a number of diverse submarine cable systems across transatlantic
and transpacific routes. In recent past it has announced investments in new cable systems such as
Asia America Gateway (AAG), India Middle East and Western Europe (IMEWE), Unity North,
& EIG (Europe India Gateway).
Digital TV
Bharti Airtel has recently launched a Direct-to-Home (DTH) service, Airtel Digital TV.
Shahrukh Khan is the brand ambassador of the mobile company and Kareena Kapoor and Saif
Ali Khan are the brand ambassadors of the DTH Company.
With the launch of Airtel's 'Digital TV', the new direct-to-home (DTH) service from the telecom
operator, Bharti Airtel has become the sixth DTH service provider and the second to launch its
service in the year 2008 behind Reliance ADA group's Big TV.
Airtel offers its DTH service with 175 channels and will be distributed to its potential customers
through 21,000 retail points including airtel relationship centres.
Page
34
ORGANISATION STRUCTURE
Bharti Airtel Ltd.
Page
35
Enterprise Services- Organisational structure
President- Bharti Airtel Ltd.
(Manoj Kohli)
Jt President- Enterprise
Services (David
Nishball)
Page
36
CNO
Ex Director Carriers (Arvind Pandey)
(Rajan Swarup)
CEO & Director Finance

Corporate (N. Shekhar)
Marketing
(Rajesh Khanna)
Head-HR
IT
(Sanjay Kotha)
Supply Chain
Bala A. Kumar
Head-BE
(L.B.Prasad)
FUNCTIONAL DEPARTMENTS
Page
37
Competitors Profile
The main competitors of Bharti Airtel Ltd. Are
• Vodafone
Page
38
• BSNL
• MTNL
• Idea
• Tata Teleservices
• Reliance Infocomm
BSNL (Bharat Sanchar Nigam Limited)
On October 1, 2000 the Department of Telecom Operations, Government of India became a

corporation and was renamed Bharat Sanchar Nigam Limited (BSNL). BSNL is now India’s
leading Telecommunications Company and the largest public sector undertaking. It has a
network of over 45 million lines covering 5000 towns with over 35 million telephone
connections.
The state-controlled BSNL operates basic, cellular (GSM and CDMA) mobile, Internet and long
distance services throughout India (except Delhi and Mumbai). BSNL will be expanding the
network in line with the Tenth Five-Year Plan (1992-97). The aim is to provide a telephone
density of 9.9 per hundred by March 2007. BSNL, which became the third operator of GSM
mobile services in most circles, is now planning to overtake Bharti to become the largest GSM
operator in the country. BSNL is also the largest operator in the Internet market, with a share of
21 per cent of the entire subscriber base
MTNL
MTNL was set up on 1st April 1986 by the Government of India to upgrade the quality of
telecom services, expand the telecom network, introduce new services and to raise revenue for
telecom development needs of India’s key metros – Delhi, the political capital, and Mumbai, the
business capital. In the past 17 years, the company has taken rapid strides to emerge as India’s
leading and one of Asia’s largest telecom operating companies. The company has also been in
the forefront of technology induction by converting 100% of its telephone exchange network into
the state-of-the-art digital mode. The Govt. of India currently holds 56.25% stake in the
company. In the year 2003-04, the company's focus would be not only consolidating the gains
but also to focus on new areas of enterprise such as joint ventures for projects outside India,
entering into national long distance operation, widening the cellular and CDMA-based WLL
customer base, setting up internet and allied services on an all India basis.
MTNL has over 5 million subscribers and 329,374 mobile subscribers. While the market for
fixed wireline phones is stagnating, MTNL faces intense competition from the private players—
Bharti, Hutchison and Idea Cellular, Reliance Infocomm—in mobile services. MTNL recorded
Page
39
sales of Rs. 60.2 billion ($1.38 billion) in the year 2002-03, a decline of 5.8 per cent over the
previous year’s annual turnover of Rs. 63.92 billion.
RELIANCE INFOCOMM
Reliance is a $16 billion integrated oil exploration to refinery to power and textiles conglomerate
(Source: http://www.ril.com/newsitem2.html). It is also an integrated telecom service provider
with licenses for mobile, fixed, domestic long distance and international services. Reliance
Infocomm offers a complete range of telecom services, covering mobile and fixed line telephony
including broadband, national and international long distance services, data services and a wide
range of value added services and applications. Reliance IndiaMobile, the first of Infocomm's
initiatives was launched on December 28, 2002. This marked the beginning of Reliance's vision
of ushering in a digital revolution in India by becoming a major catalyst in improving quality of
life and changing the face of India. Reliance Infocomm plans to extend its efforts beyond the
traditional value chain to develop and deploy telecom solutions for India's farmers, businesses,
hospitals, government and public sector organizations. Until recently, Reliance was permitted to
provide only “limited mobility” services through its basic services license. However, it has now
acquired a unified access license for 18 circles that permits it to provide the full range of mobile
services. It has rolled out its CDMA mobile network and enrolled more than 6 million
subscribers in one year to become the country’s largest mobile operator. It now wants to increase
its market share and has recently launched pre-paid services. Having captured the voice market,
it intends to attack the broadband market.
TATA TELESERVICES
Tata Teleservices is a part of the $12 billion Tata Group, which has 93 companies, over 200,000
employees and more than 2.3 million shareholders. Tata Teleservices provides basic (fixed line
services), using CDMA technology in six circles: Maharashtra (including Mumbai), New Delhi,
Andhra Pradesh, Tamil Nadu, Gujarat, and Karnataka. It has over 800,000 subscribers. It has
now migrated to unified access licenses, by paying a Rs. 5.45 billion ($120 million) fee, which
enables it to provide fully mobile services as well. The company is also expanding its footprint,
and has paid Rs. 4.17 billion ($90 million) to DoT for 11 new licenses under the IUC
(interconnect usage charges) regime. The new licenses, coupled with the six circles in which it
already operates, virtually gives the CDMA mobile operator a national footprint that is almost on
par with BSNL and Reliance Infocomm. The company hopes to start off services in these 11 new
circles by August 2004. These circles include Bihar, Haryana, Himachal Pradesh, Kerala,
Kolkata, Orissa, Punjab, Rajasthan, Uttar Pradesh (East) & West and West Bengal.
VSNL (Videsh Sanchar Nigam Limited)
Page
40
On April 1, 1986, the Videsh Sanchar Nigam Limited (VSNL) - a wholly Government owned
corporation - was born as successor to OCS. The company operates a network of earth stations,
switches, submarine cable systems, and value added service nodes to provide a range of basic
and value added services and has a dedicated work force of about 2000 employees. VSNL's main
gateway centers are located at Mumbai, New Delhi, Kolkata and Chennai. The international
telecommunication circuits are derived via Intelsat and Inmarsat satellites and wide band
submarine cable systems e.g. FLAG, SEA-ME-WE-2 and SEA-ME-WE-3.
The company's ADRs are listed on the New York Stock Exchange and its shares are listed on
major Stock Exchanges in India. The Indian Government owns approximately 26 per cent equity,
M/s Panatone Finvest Limited as investing vehicle of Tata Group owns 45 per cent equity and
the overseas holding (inclusive of FIIs, ADRs, Foreign Banks) is approximately 13 per cent and
the rest is owned by Indian institutions and the public. The company provides international and
Internet services as well as a host of value-added services. Its revenues have declined from Rs.
70.89 billion ($1.62 billion) in 2001-02 to Rs. 48.12 billion ($1.1 billion) in 2002-03, with voice
revenues being the mainstay. To reverse the falling revenue trend, VSNL has also started
offering domestic long distance services and is launching broadband services.
Vodafone Essar
Vodafone Essar, formally known as Hutchison Essar is a cellular operator in India that covers 23
telecom circles in India based in Mumbai. Vodafone Essar is owned by Vodafone 67% and Essar
Group 33%. It is the second largest mobile phone operator in terms of revenue behind Bharti
Airtel, and third largest in terms of customers.[3] As of June 31, 2009 Vodafone India has 18.8%
customer market share and 20.7% revenue market share.[4]
On February 11, 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka
Shing Holdings in Hutch-Essar for US$11.1 billion, pipping Reliance Communications, Hinduja
Group, and Essar Group, which is the owner of the remaining 33%. The whole company was
valued at USD 18.8 billion.[5] The transaction closed on May 8, 2007. Despite the official name
being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and
postpaid GSM cellular phone coverage throughout India with good presence in the metros.
Vodafone Essar provides 2.75G services based on 900 MHz and 1800 MHz digital GSM
technology, offering voice and data services in 23 of the country's 23 licence areas. It is among
the top three GSM mobile operators of India.
Idea
Indian regional operator IDEA Cellular Ltd. has a new ownership structure and grand designs to
become a national player, but in doing so is likely to become a thorn in the side of Reliance
Communications Ltd. IDEA operates in eight telecom “circles,” or regions, in Western India,
and has received additional GSM licenses to expand its network into three circles in Eastern
India -- the first phase of a major expansion plan that it intends to fund through an IPO,
according to parent company Aditya Birla Group .
Page
41
Page
42
DISCUSSION ON
TRAINING
WORK PROFILE
Page
43
I joined Airtel Enterprise Services Corporate (one of the strategic business unit of Bharti Airtel
Ltd.) on 17th September’09 as a management trainee in the HR Department.
I was given the role of “EMPLOYEE ENGAGEMENT”
EMPLOYEE ENGAGEMENT
Employee engagement, also called work engagement or worker engagement, is a business
management concept. An "engaged employee" is one who is fully involved in, and enthusiastic
about, his or her work, and thus will act in a way that furthers their organization's interests.
Employee engagement is the thus the level of commitment and involvement an employee has
towards their organization and its values. An engaged employee is aware of business context,
and works with colleagues to improve performance within the job for the benefit of the
organization. The organization must work to develop and nurture engagement, which requires a
two-way relationship between employer and employee.’ Thus Employee engagement is a
barometer that determines the association of a person with the organization
Three basic aspects of employee engagement according to the global studies are:-
• The employees and their own unique psychological make up and experience
• ·The employers and their ability to create the conditions that promote employee
engagement
• Interaction between employees at all levels.
Thus it is largely the organization’s responsibility to create an environment and culture

conducive to this partnership, and a win-win equation.
Engagement is important for managers to cultivate given that disengagement or alienation is

central to the problem of workers’ lack of commitment and motivation. Meaningless work is
often associated with apathy and detachment from ones works. In such conditions, individuals
are thought to be estranged from their selves .Other Research using a different resource of
engagement (involvement and enthusiasm) has linked it to such variables as employee turnover,
customer satisfaction – loyalty, safety and to a lesser degree, productivity and profitability
criteria.
HR practitioners believe that the engagement challenge has a lot to do with

how employee feels about the about work experience and how he or she is
treated in the organization. It has a lot to do with emotions which are
fundamentally related to drive bottom line success in a company. There will
always be people who never give their best efforts no matter how hard HR
and line managers try to engage them. “But for the most part employees
want to commit to companies because doing so satisfies a powerful and a
basic need in connect with and contribute to something significant”.
Page
44
An organization’s capacity to manage employee engagement is closely related to its ability to

achieve high performance levels and superior business results. Some of the advantages of
Engaged employees are
• Engaged employees will stay with the company, be an advocate of the company and its
products and services, and contribute to bottom line business success.
• They will normally perform better and are more motivated.
• There is a significant link between employee engagement and profitability.
• They form an emotional connection with the company. This impacts their attitude
towards the company’s clients, and thereby improves customer satisfaction and service
levels
• It builds passion, commitment and alignment with the organization’s strategies and goals
• Increases employees’ trust in the organization
• Creates a sense of loyalty in a competitive environment
• Provides a high-energy working environment
• Boosts business growth
• Makes the employees effective brand ambassadors for the company
A highly engaged employee will consistently deliver beyond expectations. Thus employee
engagement is critical to any organization that seeks to retain valued employees. The Watson
Wyatt consulting companies has been proved that there is an intrinsic link between employee
engagement, customer loyalty, and profitability. As organizations globalize and become more
dependent on technology in a virtual working environment, there is a greater need to connect and
engage with employees to provide them with an organizational ‘identity.’
Page
45
KEY RESPONSIBILITIES
• To design the monthly engagement calander- MASTI KI PATHSHALA
• Design the monthly engagement activities
• Draft the mailers and teasers for the engagement activities
• Circulate the mailers to all the employees of Delhi,NCR
• Updating the “Training Trecker Form”
• Designing the “Monthly Training Snapshot”
• Inviting participants for the trainings for the month.
• Coordinating the trainings
• Maintain records and taking feedback of the participants attending the training
• Making arrangements for the engagement activities
• Updating databases for the training
LIVE EXPERIENCES
• Visited NGO “GOONJ” to donate clothes collected during “GIVE 5” campaign.
• Made arrangements for the “Dandiya Party” during Dussehra Celebrations.
• Cordinated with the installation of Dussehra and Diwali stalls.
• Coordinated and participated in the “Kalakriti – The Rangoli Competition”
• Coordinated with the reporting managers regarding the employee participation in the
training programs.
• Conducted the “Super Looser Contest” and updated the database for the same.
• Coordinated the trainings for the month.
• Also coordinated the interview of a candidate.
• Maintained the list of employees participating in Airtel Delhi Half Marathon.
• Collected the photographs of all the employees and made a list of same for issue of new
I-Cards.
• Problem Faced During the Traning :
During the training, the HR Department faced a problem regarding the training. Before
conducting a training the HR department informs all the employees about the trainings to be held
for the month and then seeks the nominations from the employees regarding participation. After
receiving the conformations from the employees, the training is conducted.
During one of the training “Building Collaborative Relations” the HR Team got nominations
from 12 participants. On the day of training nobody turned up and we had to cancel the training.
Though the training got cancelled but the amount was debited to the company’s account which
was a loss to the company.
Page
46
So for the next training to be held, firstly HR Team seek the confirmation for the employee
participation from their reporting managers. After receiving the confirmation from the reporting
managers, we confirmed the participation from the employees. After this the training program
was conducted.
Page
47
STUDY of
RESEARCH PROBLEM
Page
48
Objective:
To understand the functioning of HR Department and analyzing the HR Information
Types of data
The types of data that is used in this report is of secondary data from
o Internet
www.airtel.in
www.coai.in
www.wikipedi.org
www.hindustantimes.com
o Magazines
The Hindu – Survey of Indian industry – 2004, 2007, 2009.
o Newspapers
The Hindu
Deccan chronicle
Methodology used
The methodology of this report was carried by observing and analyzing the data from different
secondary sources.
Page
49
HR Report
Bharti Airtel Limited (popularly known as Airtel) is the flagship company of The Bharti
Enterprises. A telecom giant, it is the pioneer and the leading brand name in the private telecom
service providers with its services spanning 94 cities. It is divided and organized in mobile
services, Airtel telemedia services and enterprise services (corporate and carrier) services
business divisions.
Airtel values its human resources and its HR policies are aimed at targeting and retaining best
talent in the industry. With the focus on the same, Airtel also has a Bharti Campus Recruitment
Program to recruit young students from various elite campuses
The key functions of the HR Committee include the followings:
• Attraction and Retention strategies for employees.
• Employees Development Strategies.
• Compensation (including salaries and salary adjustments, incentives/benefits bonuses,

stock options) and performance targets for the Chairman and Managing Director (CMD)
and Joint Managing Directors (JMDs) Executive Directors.
• All Human Resources related issue.
• Other key issues / matters as may be referred by the Board or as may be necessary in
view of Clause 49 of the Listing Agreement or any statutory provisions.
• Measurement is indeed a key driver of business within Airtel. A philosophy of constant

monitoring has been established. `Measurement Boards' for every department are
prominently displayed where the performance indicators of the same are displayed
graphically; Airtel's HR success was powered by a well defined rewards and recognition
system. This was backed by a strong training programme. ``Unlike most other
organizations, we let our employees decide their training needs. And if the individual
does not know what his training needs are, then we don't need him,'' says Nayar.
• To encourage learning within the organization, the company has set up a state-of-the-art
learning centre. Here, employees can get logged on to customized training programmes
developed by British Telecom (BT). Though the material is transmitted through the
Internet, they are not accessible to anybody outside the organisation as the access is
protected. Airtel also seeks to certify every employee on quality and IT. ``
Page
50
• Eventually, there are the performance-related bonuses that set the tone for these activities.
Padhi informs us that 60 per cent of the employees are on a variable pay structure, and
that explains the success Airtel has had in business and HRD.
• The HR department also sets up cross-functional teams in times of product or service

launches. ``Such teams typically constitute high performers from each department, who
collectively make it happen,''
• To further HR interface, every member of the HR department has been assigned two
departments each to discuss and sort out all HR, personnel and administration issues.
``The idea is to provide employees with a single window to the department,''
Page
51
Conclusion
The company analysis has outlined a scenario of the Bharti Airtel. i.e, current scenario, future
perspective, business development, retention of customers, Hr policies.
Bharti Airtel speedy activity is one of its best attributes that has made it gain an international
status across the world. It is always updated with the latest data and is highly competent. Quality
remains the prime concern and is maintained strictly by the team.
With such achievements, Bharti Airtel is still ruling the Indian telecom Industry and is aiming
high to gain popularity and success around the world in brand building by making new
discoveries every day. Based on the above, observations can be made that it promises
unprecedented and efficient control over the market.
SWOT ANALYSIS
Strengths
• Very focused on telecom.

• Leader in fast growing cellular segment.
• Pan – India footprint.
• The only Indian operator, other than VSNL, that has an international submarine cable
Weakness
• Price competition from BSNL and MTNL

• Untapped Rural Market
Opportunities
• Fast expanding Indian cellular market.

• Latest and low cost technology
• Huge market
Page
52
Threats
• Competition from other cellular and mobile operators

• Saturation point in Basic telephony service
SUMMARY
Employee Engagement is the buzz word term for employee communication. It is a positive
attitude held by the employees towards the organization and its values. It is rapidly gaining
popularity, use and importance in the workplace and impacts organizations in many ways.
The company hasn’t laid out the importance of Employee engagement on the success of a
business. Airtel has thus recognized employees, more than any other variable, as powerful
contributors to a company's competitive position.
We would hence conclude that Airtel believes in raising and maintaining employee engagement
that requires a perfect blend of time, effort, commitment and investment to craft a successful
endeavor.
Page
53
BIBLIOGRAPHY
Page
54
• Employee Engagement –Corporate leadership Council 2004, Employee

Engagement Survey
• Charlotte Garvey – Connecting the organizational pulse into the bottom
line – HR
• Magazine society for Human Resource Management, June 2004.
• Ellen Lanser May – Are people your priority? How to engage your work
force – Healthcare Executive, July/Aug. 2004.
• Airtel on Board Manual
• Newspaper – The Hindu
• Internet
www.airtel.in
www.bharti.com
www.coai.in
www.wikipedi.org
www.hindustantimes.com
www.business-standard.com
• Magazines
Page
55
The Hindu – Survey of Indian industry – 2004, 2007, 2009.
Page
56

Airtel Project

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Airtel Project

Diunggah oleh

Hak Cipta:

Format Tersedia

EMPLOYEE ENGAGEMENT AT BHARTI AIRTEL LTD.

BHARTI AIRTEL LTD. – ENTERPRISE SERVICES CORPORATE

MASTER OF BUSINESS ADMINISTRATION

MADURAI KAMARAJ UNIVERSITY,MADURAI

UNDER THE GUIDANCE OF

I would like to gratefully acknowledge Mr. K.L Shahi (HR Head)

Heartfelt gratitude is also extended to Mr.Surjit(training officer,

I express my sincere thanks to Mr.Gujral(Director,GNIM)for always

Words are not enough to express my gratitude to Mr.Rizwan Hafiz

This is to certify that the Project Report at

Bharti Airtel Ltd. – Enterprise Service Corporate

MASTER OF BUSINESS ADMINISTRATION

MADURAI KAMARAJ UNIVERSITY, MADURAI

Is a record of bonafide training carried out by

Name: Mr. I.S Gujral

S.No Topic Page No.

• build a highly engaged team,

• have a productive organisation,

• build future capabilities

• and remain individual focussed.

The telecommunications market is expected to rise at an 11 percent compound annual growth

Indian Telecom Industry

History of India Telecom Market

According to Broadband Policy 2004, Government of India aims at 9 million broadband

Evolution of the industry-Important Milestones

• FDI: 74% (2005)

Current Scenario and Growth of telecom Industry

Value-Added Services Market

Total telecom subscribers 429.72 million (March 2009)

Telecom industry trends

The Road Ahead

India is the world’s largest untapped mobile market

Companies of Bharti Enterprises

Bharti Teletech Ltd.:

Telecom Seychelles Ltd:

TeleTech Services (India) Ltd:

FieldFresh Foods Pvt Ltd:

Bharti Retail Pvt Ltd:

Comviva Technologies Ltd

Bharti AXA General Insurance Company

Bharti AXA Life Insurance Company

Bharti AXA Investment Managers Pvt. Ltd.

Centum Learning Limited

Jersey Airtel Ltd

The company is structured into four strategic business units –

AIRTEL BRAND ESSENCE

By 2010 Airtel will be the most admired brand in India:

Loved by more customers

Targeted by top talent

Benchmarked by more businesses

PRODUCTS AND SERVICES

Airtel’s mobile footprint extends across the country in 23 telecom circles.

The company has several First to its credit:

• First to launch full roaming service on prepaid in the country

Internet connection service is further grouped into

• DSL (Digital Subscriber Line)

It specializes in providing customized solutions to address unique requirements of different

AES (Airtel Enterprise Service) includes the following services

Bharti Airtel Ltd.

Enterprise Services- Organisational structure

President- Bharti Airtel Ltd.

CEO & Director Finance

The main competitors of Bharti Airtel Ltd. Are