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BLUE FUEL

June 2015/ Vol. 8/ Issue 3 BLUE FUEL

Gazprom Export Global Newsletter


June 2015/ Vol. 8/ Issue 3

Elena Burmistrova: Growth through


Diversification – Gazprom’s Asia Strategy
Page 5

Blue Corridor in the City of Lights


Page 7

Spyros Paleoyannis: Meeting Security of Supply


and Gas Market Integration Challenges
Page 9

Vojislav Vuletic: TurkStream and its


Significance for South Eastern Europe
Page 10

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BLUE FUEL
Gazprom Export Global Newsletter

2
In this issue
June 2015/ Vol. 8/ Issue 3

To Our Readers............................................................................................... 4

Elena Burmistrova: Growth through Diversification –


Gazprom’s Asia Strategy ................................................................................ 5

Blue Corridor in the City of Lights.................................................................... 7

Gazprom Germania Acquires CNG Filling Stations in Baden-Wurttemberg .... 8

Spyros Paleoyannis: Meeting Security of Supply


and Gas Market Integration Challenges in South Eastern Europe:
The Role of Greece and DEPA.......................................................................... 9

Vojislav Vuletic: TurkStream and its Significance for


South Eastern Europe................................................................................... 10

Commemorating World War I........................................................................ 12

Russian-German Academy Orchestra Performs in


St. Petersburg and Berlin .............................................................................. 13

Gazprom & FC Schalke 04: Partners Through Thick and Thin........................ 14

SKA Wins 2015 Gagarin Cup ....................................................................... 16

FC Chelsea Legend Ferreira Coaches Kids in London..................................... 17

Publishers Contact Info:


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To Our Readers
In early June, the most important event in supporting demand and encouraging gas
the global gas industry, the International use. Among other applications, gas has a
Gas Union’s 26th World Gas Conference, huge and promising potential as a motor
was held in Paris. For a week, all major fuel and our special report on this year’s
industry players gathered to exchange “Blue Corridor” will give further insights
their views about the new realities of the into this exciting chapter of the global
gas and energy markets and the outlook gas industry.
for the future.
Natural gas is the best fuel to back
The meeting took place at a crucial up renewable energy sources and
time for the gas industry, being a prelude provide climate-friendly solutions at a
to the most highly anticipated climate reasonable price. What is remarkable is
summit in recent times, COP21 in Paris that all environmental benefits of gas - its
in December. Therefore, climate change physics, abundance and sustainability -
naturally was on top of the agenda. No are purely ‘natural,’ while its weaknesses
less important was the forecast of the are manmade, like subsidies for
structure of future energy demand and renewable energy or the comeback of
the role of natural gas. The IEA Global dirty coal in power generation. It makes
Energy Outlook, published during the no sense to fight what is natural, but
event, sees Europe face declining there is a strong economic and ecological
domestic production and moderate rationale to address any artificial market
recovery in demand that would raise distortion and bias.
imports by one third in the next five years,
with Russian gas supplies remaining at The promised ‘Golden Age’ of natural gas
the same level. The long-term outlook is not likely to arrive all by itself. While
for Asia became more uncertain due to there is no ground to be extra optimistic,
weaker gas demand and some countries there is a firm reason to be realistic and
opting for coal-fired power generation. exert additional efforts to make it a reality.
“The time for action is now,” outgoing IGU
Nevertheless, growing demand for energy President Jérôme Ferrier said. ”We are
is certain, and climate change still poses uniquely positioned to face the challenges
a serious challenge. The WGC stressed and overcome them.” Keeping all this
again that natural gas is the solution of in mind, gas industry majors brought
choice to meet both challenges. Despite together by the WGC have shown the
the uncertainties, global gas demand is willpower to work together and ensure
going to grow by 2% per year until 2020. that gas maintains and extends its place
LNG will become an even bigger story – and role in the global energy mix.
its production will gain new momentum,
thus not only shifting global gas flows, but

4
June 2015/ Vol. 8/ Issue 3 BLUE FUEL
Growth through Diversification – Gazprom’s Asia Strategy
Elena V. Burmistrova, But these deals are only one part of the natural continuation of
Director General of Gazprom’s geographic expansion and diversification strategy
Gazprom Export – a strategy that has been in place for a number of years and
is driven by the very principle of supply and demand. The
While Europe is and will expansion of our business in the Asia-Pacific region has been a
be Gazprom’s top export long-term policy and is by no means a short-term reaction to a
market, it is Asia where drastically changed environment.
we see the potential
for the future growth of Through our Eastern Gas Program we are establishing an
our company. It is this integrated gas production, transportation and supply system
region that has been in Eastern Siberia and Russia’s Far East that is focused on
and will be the driver of expanding deliveries to our Asia-Pacific clients, be it via pipeline
new business opportunities for Gazprom, new opportunities for or in form of LNG cargoes.
growth and diversification.
The construction of the Power of Siberia gas transmission
The Asia-Pacific region is set to continue driving global demand system – which will bring Russian natural gas to China – and the
growth for natural gas. Of course we should take into account development of the Chayandinskoye gas field in Yakutia, which
the changing economic performance of the regional leaders, at the first stage will become the main production base for these
but the region’s thirst for natural gas is still expected to generate supplies, have already started and are going to be finished
half of the global growth of gas consumption. This demand for within the planned period.
natural gas also very clearly reflects the benefits of the fuel for
increasing energy efficiency, solving environmental problems Complementing our pipeline projects, Gazprom is also planning
that many countries of the region face and underpins the to significantly enhance our LNG production and trading
potential that the Asian market offers for Gazprom. operations. Our LNG projects in the Far East of Russia, the
Vladivostok LNG project as well as the construction of a third
A large part of the very tangible reality of our future growth in train of the Sakhalin-2 LNG plant, are targeting our traditional
Asia is a deal that I had the privilege to be personally involved in. customers in North East Asia as well as those in newly emerging
South East Asian markets. The progress of the projects’
Last year, Gazprom and China National Petroleum Corporation implementation will be closely linked to the developments of the
signed a historic thirty-year contract for Russian pipeline gas Asian LNG market, which has changed dramatically during the
deliveries to China. Over a trillion cubic meters of gas will be last year.
supplied under this long-term agreement through an Eastern
route, part of the Power of Siberia gas transmission system.

Furthermore, in November 2014, Gazprom and CNPC also


signed a Framework Agreement on additional volumes of
gas supply to China via a Western route, the Altai project. On
May 8, 2015 the Heads of Agreement for pipeline gas supply
from Russia to China via the Western route were inked in the
presence of Russian President Vladimir Putin and Chinese
President Xi Jinping. The document outlines the main technical
and commercial parameters of the future supplies. Negotiations
for a Purchase and Sale Agreement for Russian gas supply via
a Western route are in progress and, of course, it will require
some time, which is only natural when the details of such a big
contract are being agreed upon. Gazprom’s LNG projects
* Operated by Sakhalin Energy – Gazprom associated company
Our agreements with Chinese partners are a momentous
milestone in Gazprom’s history and open up an entirely
new market.
Continues on page 6


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Already today we supply liquefied harsh climatic conditions and sub-zero
natural gas to the Asia-Pacific region. It temperatures all year round. This makes
is Singapore in particular that has been them capable of transporting LNG from
one of the main pillars of Gazprom’s any existing LNG terminal as well as
ambitions and its success in the Asian able to transit the Northern Sea Route if
market. Our subsidiary Gazprom required.
Marketing & Trading Singapore has
grown significantly since it opened in Our diversification is not only one of
December 2009, focusing particularly on regional nature, but also one that sits
marketing and trading of LNG. In 2014 across the value chain, with liquids
alone, Gazprom Marketing & Trading proving to be an extremely solid source
delivered 52 LNG cargoes, primarily to of growth. Gas condensate production
Asian customers. has doubled in a very short space of
time and oil production continues to
Also, Gazprom has recently agreed a add to a robust revenue stream, also in
twenty-year contract with Yamal LNG Asia Pacific.
which provides for the annual supply
of 2.9 million tons of LNG that will be Meanwhile, the use of natural gas in the
delivered to the Asia-Pacific markets, transport industry is another emerging
primarily to India. bright spot for demand growth. Asia is
already leading in the global consumption
While there is a growing demand for spot, of gas in transport and will do so in the
uncontracted LNG, long-term supply long-term thanks to the environmental
contracts remain the cornerstone of and economic benefits of natural gas.
energy security in Asia. The long-term
contracts with oil-indexation are essential In this demand driven environment,
to the gas industry, as they make the our vast resource base as well as our
market predictable, and gas supplies experience and expertise in transmission
and trade reliable, benefitting both and delivery infrastructure clearly
sides of the equation. We don’t expect translate into crucial security of supply for
a fundamental erosion of the existing all of Gazprom’s customers.
pricing paradigm in the Asian LNG
market, but a smooth transformation to a With more than four decades experience
hybrid pricing model, where oil-indexed as a stable, yet flexible long-term supplier
long-term contracts set the baseline of pipeline gas to Europe, as a pioneer in
trend for hub prices while supply and Russian LNG exports and thanks to the
demand only modulates their behavior. simple geographic proximity we have an
exclusive competitive advantage to be
The global LNG market also very much the supplier of choice in a region, where
depends on the availability of shipping premium prices lure suppliers from
capacity, that is why our own tanker fleet across the globe.
gives a huge advantage to Gazprom in
the LNG market. In 2014, we had two Following its Eurasian nature Russia
newly built LNG carriers added to our never has its eyes only on the West. This
fleet – the Velikiy Novgorod and the Pskov. holds true for Gazprom – as a global
These state of the art vessels join a small company we always strive for regional
group of LNG carriers with Ice Class diversification. And Asia always was,
strengthened hulls and winterization is and will be an essential part of our
equipment to allow them to operate in primary business interests.

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June 2015/ Vol. 8/ Issue 3 BLUE FUEL
Blue Corridor in the City of Lights
For the ninth time already, on May 24th 2015, the Blue Corridor The rally also made two brief stops in Amsterdam and Brussels.
natural gas vehicle (NGV) rally, organized by Gazprom Export Finally, having driven 3790 km along the motorways of Belarus,
and E.ON to promote the use of natural gas as a motor fuel, hit Poland, Germany, the Netherlands and Belgium, Blue Corridor
the road from Russia. Vehicles and drivers from Moscow, St. crossed the finish line in France, arriving at this year’s key event –
Petersburg, Naberezhnye Chelny, Milan, Leipzig and Potsdam the 26th World Gas Conference in Paris.
joined the race.
Blue Corridor is not new to the French capital, with the last
visit dating back to 2012, but it is the first time it received such
a cordial welcome and was honoured to participate at the
World Gas Conference, which brings together leading industry
representative and high-level policy-makers. The rally’s welcome
ceremony was hosted by International Gas Union President
Jérôme Ferrier, Gazprom Deputy Chairman of the Management
Committee Alexander Medvedev and E.ON Global Commodities
CEO Christopher Delbrück. The speakers discussed their views
on the use of gas in transport, underlining its role in reducing CO2
emissions and combating climate change.

“There is tremendous potential for the European NGV market


© VD
to grow,” Alexander Medvedev stated. “The Blue Corridor Rally
From left: Jérôme Ferrier, Alexander Medvedev and Christopher demonstrates concrete progress towards increasing the role of
Delbrück applying Blue Corridor logos to a rally car gas in transport.”

Belarus and Poland, where the rally drove through after leaving Jérôme Ferrier welcomed the Rally as a great opportunity,
Russia, are considered very promising markets for the use of adding how he viewed the future for NGVs as bright. Christopher
gas as a motor fuel. Belarus is considered to be a growing NGV Delbrück argued there is growth potential in the gas market,
market, with currently 4600 natural gas vehicles and 42 CNG leading to businesses successfully working together. Other
filling stations. Poland’s natural gas motor fuel market also speakers also noted the value of gas as a motor fuel in combating
demonstrates strong growth: today 3590 NGVs drive the roads urban pollution, calling gas in transport the last frontier to conquer.
of this Eastern European country. To fuel this fleet, 88 natural gas Later this year France will also preside over the UN Climate
filling stations are being operated today, 87% more than in 2013, Change Summit, thus making 2015 truly a year of promoting clean
and 52 more are currently planned for construction. energy sources. The Blue Corridor rally is a successful example of
great team work aimed at reducing emissions and explaining the
An important milestone during the Blue Corridor rally was the benefits of using of natural gas in transport.
stop at local transport company MZA in Warsaw. Here, at the
Ostrobramska bus depot, Gazprom Germania is currently
building Gazprom Group’s first ever combined filling station for
liquefied and liquefied-to-compressed natural gas (LCNG station)
in Europe.

Gazprom Germania, in cooperation with Polish bus manufacturer


Solbus and its distribution partner Lider Trading, have recently
been awarded the contract to provide 35 LNG city buses for the
Polish capital. Two mobile LNG filling stations have been fueling
these buses since January 2015. Soon, the stationary facility, with
two 60 m3 LNG tanks, each 15 metres tall, will add even more
security, stability and innovation to the fueling process.
© VD
After Warsaw, the rally entered Germany, which is already one of Eugene Pronin (Gazprom Export) and Andre Schumann (E.On)
the most advanced countries in Europe in terms of natural gas at the NGV pavilion
mobility. A network of more than 900 natural gas stations spreads
across the country, fueling around 96,000 gas-powered vehicles. Continues on page 8


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The second event on its Parisian agenda welcome gas as the new, innovative and
was the Blue Corridor Rally Presentation efficient motor fuel.
at the NGV Village, a special venue for
natural gas and automobile experts. “The history of the Blue Corridor rally is
Along with presentations on opportunities genuinely a story of success. For nearly
offered by natural gas vehicles and the use a decade, rally vehicles have comfortably
of gas in transport, the rally represented and economically driven almost the
a great variety of available vehicles - a length of the Equator without facing any
VW Passat, an Audi A3 g-tron, a Scirocco accidents. There could not be better proof
Racing VW, a Solcity 12 LNG city bus, an of the safety and affordability of NGV-
Opel Zafira, a Fiat Ducato, and a FIAT-500, technology. We are absolutely confident
demonstrating the versatility of vehicles that one day Blue Corridor will move to
and applications. a global stage. New countries and even
entire continents are now starting to value
The glorious City of Lights and global the benefits of natural gas and will join this
gas capital, Paris was truly the highlight initiative. The increased use of natural gas
of the rally. On its return journey the in transport will be a tangible contribution
convoy also stopped in Leipzig, Germany, to the green and prosperous world of the
for an expert discussion. On 11 June future,” said Eugene Pronin, Founder of
rally participants successfully arrived in the Blue Corridor Rally.
Russia, leaving behind almost 7000 km
of Russian, Belorussian, Latvian, Polish, For more information about the 2015 rally
German, Dutch, Belgian and French roads please visit www.bluecorridor.org
and European markets that increasingly

Gazprom Germania Acquires CNG


Filling Stations in Baden-Wurttemberg
Gazprom Germania, Gazprom Export’s plans to be running 35 stations by the
subsidiary, has expanded its network end of 2015.
of natural gas filling stations. Gazprom
Germania and German utility EnBW “We’re very happy to have found a
Energie Baden-Württemberg (EnBW) reliable partner in Gazprom Germania
signed an agreement on 24 April that will keep serving our customers and
2015 that will see Gazprom Germania keep the stations operating in the long
acquire four natural gas filling stations in term,” said Volkmar Langefeld, Group
Stuttgart and Nagold from EnBW as of 1 Expert for Gas at EnBW.
May 2015.
Natural gas is becoming increasingly
“With this acquisition we’re advancing important as a fuel for motor vehicles.
the expansion of our network of natural There are almost 100,000 natural gas
gas filling stations in Germany, and, for vehicles registered in Germany, and
the first time, contributing to making that number is increasing. Last year,
mobility in Baden-Württemberg more Germany’s Federal Motor Transport
environmentally friendly,” said Timo Authority registered over 9,100 new
Vehrs, Director of Business Development natural gas powered commercial
at Gazprom Germania. The acquisition vehicles and cars – 2.3 % more than in
will bring the number of natural gas filling the previous year.
stations Gazprom Germania operates
in Germany to 28. Gazprom Germania

8
June 2015/ Vol. 8/ Issue 3 BLUE FUEL
Meeting Security of Supply and Gas Market Integration
Challenges in South Eastern Europe: The Role of Greece
and DEPA
By Spyros Paleoyannis, CEO, Public its future needs for natural gas, mainly connected with the
Gas Corporation of Greece (DEPA) supply-demand equation, energy security and sustainability, but
SA and a Member of Management also its market characteristics and vulnerabilities.
Committee at International Group
of Liquefied Natural Gas Importers The adjacent countries of South Eastern Europe recognize the
(GIIGNL) benefits of developing a strong base of interconnected gas
infrastructure, thus establishing a regional energy integration
There is no doubt that during the last years, South Eastern that actually contributes to the enforcement of a European
Europe has been at the center of European and international energy market. Momentum is building for South Eastern Europe
interest, mainly because of the ongoing developments in the to move into that direction.
energy sector.
However, despite the efforts to create a secure and competitive
Due to the proximity of the region to both traditional and energy market in the region, gas markets still remain national,
alternative gas sources, nearly all gas transport routes to with little integration, limited cross border gas flows and trade
Europe, either under construction or under development, and with no gas-to-gas competition at all, mainly due to the
include many of the region’s countries, and thus there is a lack of sufficient gas interconnectors, LNG and UGS facilities.
strong possibility for one or two of them to become new gas To complete the picture, the region is facing declining local gas
hubs and/or gas gateways to Europe in the future. production and high dependence on a single gas importer.

From a purely geographical point of view, Turkey and Greece The above mentioned vulnerabilities have become more
certainly have an advantage in such a scenario. obvious in the course of the last years due to the consecutive
crises in Ukraine, during which (especially the one in 2009) the
South Eastern Europe, as a significant energy consuming part interruption of Russian gas deliveries was extremely painful for a
of Europe, faces a number of realities and challenges as regards number of South Eastern European countries.

Continues on page 10


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Nevertheless, due to low energy demand Geopolitical competition aimed at
per capita and poor gasification status increasing influence and control over gas
in many countries in the region, in the sources, transport routes and markets is,
Balkans there is the potential for an of course, understandable.
increase of gas consumption in the
future and thus South Eastern Europe However, from a regional gas consumer
represents an attractive market for both point of view, this competition has only
traditional and alternative gas suppliers. limited meaning. The real interest and
concern of the countries in South Eastern
This reality also explains the intense Europe is for each country to have at least
and very often geopolitical competition three supply sources and transport routes
between powerful players in the available in order to enjoy a diverse gas
international arena. supply portfolio (especially if it includes
both pipeline gas and LNG) and thus
In this environment, there are two an acceptable level of energy security.
significant gas transport projects Moreover, with more than one supply
currently under construction with pivotal option, gas consumers in the region
strategic importance to South Eastern would enjoy lower gas prices due to gas-
Europe: to-gas competition in the regional market.
• The Southern Corridor, dedicated to
Greece has a realistic national energy
transport Azeri Gas to Europe and
strategy which also involves a regional
• The TurkStream/Greek Stream, dimension. This strategy is aimed at
designed to transport Russian gas via enhancing the country’s and the region’s
Greece to Europe energy security by diversifying gas
supply sources and also by supporting
The Southern Corridor is fully backed any possible gas transport route to or
by the EU and US, with the Americans through South Eastern Europe, as well
strongly opposing the second pipeline as any available gas flows that may
(TurkStream), simply because it is going reach the region.
to transport Russian gas.

TurkStream and its Significance


for South Eastern Europe
Dr. Eng. economies and their energy needs is
Vojislav based on the import of natural gas.
Vuletić, Gas transportation systems in Serbia,
President Bulgaria, Macedonia and Bosnia-
of the Herzegovina were designed for supplies
Assembly, from one direction only, which is not
Gas ideal from the point of view of safety
Association and reliability of the system, as any
of Serbia malfunction on such single-leg pipelines
can leave all consumers down the
South Eastern European countries are line without gas. Delivery from several
energy-poor. They do not have sufficient directions, at least two, largely resolves
quantities of oil and natural gas for their the issue of safe and reliable supplies.
own needs, so they must import them.
So far, natural gas has been imported
from the Russian Federation.
Development of these countries’ Continues on page 11

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June 2015/ Vol. 8/ Issue 3 BLUE FUEL
In addition to being an energy source, natural gas can also serve
as a basis for the chemical and petrochemical industry. It can
be used for production of synthesis gas and various chemical
compounds, which in turn can be used for the production of
methanol, fertilisers, silicones, anesthetics and many other
products. Natural gas will also enable these countries to develop
production of other gas-based products.

Moreover, TurkStream will enable the use of natural gas in


the so-called total energy system which gains importance
for industry and public consumption, satisfying diverse year-
round energy needs: power, technical needs, heating, air
conditioning, cooling, water heating etc. Natural gas has already
been introduced in hospitals, sport halls, hotels and industrial
facilities, where it is used for all the aforementioned needs.
TurkStream. Source: Gazprom
Compared to Western European countries, South Eastern
European countries started gasification of their industry and
The South Stream project envisaged supply for the public consumption relatively late. The use of natural gas in
aforementioned countries from another direction, and it was households in these countries is very limited, and it must be
designed to meet their needs for natural gas until 2050. With substantially increased.
the obstruction by the European Commission and ultimate
cancellation of South Steam, these countries were put into a I maintain that the proposals for supplying these countries by
rather difficult situation. alternative suppliers, as some have been suggesting lately, are
not realistic, as objectively speaking, the market has no available
The Russian Federation and Turkey have now agreed to gas for these countries. Azerbaijani gas, frequently mentioned
construct TurkStream instead of South Stream, bypassing lately, is already allocated for the BP-built TAP pipeline, and
Bulgaria which also obstructed the construction of the latter. there will be no other options in the foreseeable future. All
At the Turkish-Greek border TurkStream will offer Europe the other mentioned possibilities for diversification of gas systems
quantities originally envisaged by the South Stream project. That in South Eastern Europe away from Russia are unrealistic
way, the problem of adherence to the Third Energy Package, speculations. Firstly, there will be no such gas in the foreseeable
which the EC insisted upon, will be left for Europe to resolve. future, and secondly, any other natural gas, like LNG, would be
South Eastern European countries do not have the funds for considerably more expensive than Russian gas. Import of US
construction of the onshore pipelines which would be connected shale gas is an especially unrealistic possibility.
to TurkStream, so they would need to be funded by the EU.
It appears therefore that TurkStream emerges as the unique
These countries need natural gas for production of electricity, solution for the development of the energy market of these
as they are currently experiencing a power generation deficit countries and for meeting their energy needs.
and are forced to import power. Besides, in the near future,
Bulgaria will face a shut-down of its aged nuclear power plants, South Eastern European countries must continue importing
and the same is valid for other countries’ thermal power plants natural gas in order to satisfy their needs. If it gets constructed,
running on coal which are approaching the end of their life the TurkStream pipeline will provide them with an opportunity
cycle. Construction of thermal power plants with combined to develop their energy market and economy in the long-term
gas-steam cycle and cogeneration enables attaining very high while ensuring reliable energy supplies. At the same time, the
levels of primary energy efficiency which is very important construction of TurkStream will enable these countries to create
for gas-importing countries, as they need to spend less on employment surrounding the construction and maintenance
gas import. Strong pressure for reduction of greenhouse gas of the pipeline system and other facilities along the route, in
emissions which contribute to global warming also force us to addition to the financial gain from transit fees.
progressively reduce consumption of coal and oil. Natural gas
can entirely satisfy the CO2 emission standards.


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Commemorating World War I
Gazprom Marketing & Trading France On 16 April 1917, after a difficult and
attended the unveiling of a memorial bloody battle, the first special brigade,
in honour of the officers and soldiers led by General M.D. Nechvolodov,
of the Russian Expeditionary Force, managed to recapture Courcy from
who fell in France during World War I. German troops, who had occupied
The monument, erected in Courcy, the town for two years. Under intense
was sculpted by Russian sculptor, artillery fire, the Russian troops heroically
Alexander Taratynov, with support defended their positions for three days,
from Gazprom. resulting in 700 Russian fatalities on
the battlefield. The liberation of Courcy
In April 2015, the statue by Alexander was one of the few victories of the Allied
Taratynov was unveiled in Courcy, near Forces throughout the Nivelle offensive.
Reims, Champagne-Ardenne, with the
Russian Minister of Culture, Vladimir Mr. Medinsky noted at the ceremony
Medinsky, and the Russian Ambassador that “Russia and France were allies in the
to France, Alexander Orlov, in attendance. two most terrifying wars in the history
The Russian dignitaries were welcomed of civilization; we keep the memory of
by the Mayor of Courcy, Mrs. Martine French pilots and we are grateful to
Jolly, and city council members, the French people for remembering
alongside members of the ‘Association our soldiers.”
of Descendants of Russian soldiers
in France.’ As part of the centenary of World War I,
this project is important for French-
The memorial commemorates members Russian relations and marks the
of the two brigades of the Russian significant contribution of Russia to the
Expeditionary Force who participated victory over Germany in World War I.
in a large-scale offensive under the
command of General R. Nivelle. The The ceremony concluded with the singing
artist and sculptor Alexander Taratynov of both national anthems. The Russian
took inspiration for the monument from a National Anthem was performed by
photo from the First World War, showing pupils of the Russian Embassy School
a Russian soldier holding a little girl in from Paris and local French school
one hand and a teddy bear in another. children sang the “Marseillaise.”

12
June 2015/ Vol. 8/ Issue 3 BLUE FUEL
Russian-German Academy Orchestra
Performs in St. Petersburg and Berlin
8 June 2015 saw Berlin’s Konzerthaus host a celebration of performances. With Valery Gergiev, the music academy has
a date close to the hearts of Germans and Russians – the found an artistic director who has long been committed to
70th anniversary of the end of World War II. The Russian- promoting up-and-coming talent and who feels as strongly
German Music Academy’s orchestra performed its debut about German music as he does about Russian music.
concert in Berlin to mark the occasion, just days after wowing
a traditionally tough audience at the Mariinsky Theatre in The project was launched by young Germans and Russians
St. Petersburg. during the Russian-German Year of Culture 2012/2013 who
were brought together by music and felt connected to a cultural
The ensemble brings together exceptional young talents from tradition uniting the two nations. The Russian-German Music
Germany and Russia – promising musicians and students of Academy performed its highly successful debut at the 2014
renowned music schools and academies. Led by star conductor Festival of White Nights at the renowned Mariinsky Theatre in
Valery Gergiev and solo cellist Julian Steckel, the young St. Petersburg. Such collaboration and performances at the
musicians presented a German-Russian programme of works prestigious stages were made possible thanks to a sponsorship
by Jörg Widmann, Robert Schumann, and Nikolai Rimsky- by the Gazprom Group.
Korsakov.
GAZPROM Germania is the main sponsor of the Russian-
The theme of the two concerts in St. Petersburg and Berlin Germany Music Academy. With its sponsorship, the company is
stretched beyond remembrance to focus on the two countries’ supporting cultural exchange between Russia and Germany in
common future. Indeed, regular exchange between German the interest of nurturing mutual understanding.
and Russian musicians is a priority for the Russian-German
Music Academy, which offers joint rehearsals, workshops, and

Russian-German Music Academy with Valery Gergiev


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Gazprom & FC Schalke 04: Partners
Through Thick and Thin
Gazprom’s In focus: the advantages of Russian
sponsorship of natural gas
the German As the contest went on, it incorporated
Bundesliga connections to subjects involving natural
football club FC gas. Under the theme “Natural Gas at
Schalke 04 goes Schalke”, all of the entrants were in the
far beyond the first round chauffeured by the Gazprom
usual kit and on-pitch Buddy Taxi – a car fuelled by natural gas
advertising. It also includes and driven by Schalke stadium announcer
an array of activities designed to raise Dirk Oberschulte-Beckmann. The owner
public awareness of natural gas and of the buddy card also had the chance to
how Gazprom provides a stable supply get behind the wheel, of course. To retain
of this key resource. this highly sought after prize (or claim it
as their own), the entrants were required
At the start of the 2014/15 Bundesliga to put their knowledge of natural gas to
season, Gazprom Germania kicked off a the test.
campaign centred around a number of
its core business areas, such as using Media hails fan-focused campaigns
natural gas to fuel vehicles. The effort has The emotional connection among the
already drawn significant interest from club, its fans, and its main sponsor
football fans across Germany. served to bolster the positive association
between Gazprom and its primary
The Gazprom Buddy Card (Kumpelkarte) product. The contest also proved to be a
campaign works as follows: Schalke fun and exciting way to improve people’s
fans were invited to visit www.gazprom- knowledge of natural gas. Finally, this
football.com/kumpelkarte to take part approach underscored the benefits
in the Gazprom Super Buddy Quiz. of having a reliable sponsor close at
The entrant who managed to answer hand: Instead of just putting its name on
10 head-scratching questions about Schalke shirts, Gazprom wants to be a
FC Schalke 04, Gazprom, and natural partner to the club’s fans by keeping up
gas in the shortest amount of time was with their aspirations and giving them
declared the contest’s first winner. The access to once-in-a-lifetime experiences.
winner’s prize was the Gazprom Buddy All of this has made the German media
Card, an exclusive card that grants him take notice as well. The renowned
and a friend entry to all of Schalke’s business newspaper Handelsblatt, for
matches. For the club’s international example, published an article about
away matches in the UEFA Champions sponsorships that described the Gazprom
League, it was also good for a VIP travel Buddy Card as a perfect example of how
package. Among other amenities, this to engage people in a fan-conscious
included seats on the team plane and manner. This shows how Schalke’s effort
accommodation at the team hotel. to design its sponsored activities with
The buddy card holder was, however, its fans in mind reflects positively on
required to take on two other challengers Gazprom and natural gas in general.
at regular intervals to defend his elite The response to the Gazprom Buddy
status. During these additional rounds of Card has also ensured its continuation
the competition, the participants had the next season.
help of Schalke stars from seasons past,
which gave them a true sense of the close
ties between club and sponsor. Continues on page 15

14
June 2015/ Vol. 8/ Issue 3 BLUE FUEL
In addition, Gazprom Germania has worked with FC Schalke managing director of the natural gas grid operator Thyssengas,
04 on initiating numerous social projects that also focus on called for improved integration of Russian natural gas suppliers
fans. Since the beginning of the current season, the company into the European market. “We need to do an even better job of
has supported the club’s foundation – “Schalke hilft” (“Schalke incorporating our Russian partners into the European market,”
Helps”), which is dedicated to projects that serve the public he asserted, describing this effort as vital in light of the decline
good in the Ruhr region of Western Germany – through the in natural gas production in Germany, Great Britain, and the
initiative “Weil Du es verdient hast” (“Because You’ve Earned It”). Netherlands.

A key platform for dialogue among opinion leaders Timo Vehrs, Director of Business Development at Gazprom
Meanwhile, Gazprom Germania also uses sponsorships as Germania, added to Botzenhardt’s comments: “Gazprom is
a means of bringing together leading decision-makers and capable of providing a secure supply of natural gas,” he stated
experts from the realms of science, business, and politics. One before underscoring the resource’s efficiency and environmental
such event is the Energy Meeting Schalke began hosting two compatibility. Whether for generating electricity and heat or
years ago, featuring a dialogue format and presentations on fueling vehicles, Vehrs described natural gas as suitable for
political and business-related subjects in the energy industry. a variety of purposes. Clemens Tönnies, supervisory board
The speakers invited typically provide an overview of the current chairman at FC Schalke 04, echoed this sentiment in describing
debate on energy policy. In the run-up to Schalke’s final home how the energy transition is affecting the competitiveness of his
match of the season against SC Paderborn, Gazprom Germania food production company, Tönnies Fleischwerk. “We’re relying
held the fifth edition of this event under the theme “The Energy on decentralized, gas-powered combined heat and power
Transition: Blessing or Curse?” plants and have liked what we’ve seen so far,” Tönnies affirmed.
“Natural gas is clean, efficient, and suitable for a variety of uses.”
How can Germany succeed in its transition to alternative sources
of energy? What role will natural gas play in the energy mix of Dependable partners for eight years – and counting
the future? Answers to these and other questions were provided In addition to its energy summits at Schalke, Gazprom Germania
by 25 representatives from the business sector (including STEAG regularly organizes press conferences, receptions, and other
AG, E.ON AG, and Thyssengas GmbH), the scientific community events designed to highlight the benefits of Russian natural gas.
(the Wuppertal Institute, IASS Potsdam, and other entities), To help kick off the second half of the Bundesliga season, for
and the political arena (energy policy spokespersons from the instance, the company invited some 120 thought leaders to a
CDU, SPD, and FDP). Gazprom Germania spokesman Mirco gathering it dubbed “a New Year’s reception in royal blue” – a
Hillmann welcomed in Dr. Patrick Matschoss (Transdisciplinary nod to Schalke’s colour of choice. Among the attendees were
Panel on Energy Change, IASS Potsdam), Dr. Axel Botzenhardt members of the federal association of German press officers
(Thyssengas), Peter Meyer (erdgas mobil), and Timo Vehrs (BdP) and the business association Deutsch-Russischer
(Gazprom Germania) to give presentations on these topics. Wirtschaftsclub (DRW), who gained extensive insights into
the press and sponsorship activities of the world’s leading
Those in attendance agreed that natural gas can and should play producer of natural gas. Here, Burkhard Woelki, Director of
a key part in the energy transition. Meanwhile, Dr. Botzenhardt, Corporate Communications at Gazprom Germania, emphasized

Continues on page 16


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the special partnership the company the guests were treated to an engaging
has with Schalke. “Our sponsorship entertainment programme. During a tour
goes far beyond the typical business of the VELTINS-Arena, Schalke press
arrangement; it’s based on a foundation spokesman Thomas Spiegel explained
of friendship and trust among all those how the club’s media department
involved,” he declared. In his subsequent operates, while an autograph session
speech, Alexander Jobst – Director of with goalkeeper Ralf Fährmann and an
Marketing at FC Schalke 04 – spoke of exclusive photo shoot in the Schalke
a “vibrant partnership in its eighth year” dugout rounded out the day.
while citing the many social projects the
two sides have seen through together. “We had some exciting behind-the-
“Over the years, Gazprom has always scenes looks into the work of Schalke
proven to be a partner we can count and its sponsor, Gazprom. It was really
on,” he stated. Clemens Tönnies was worth the visit!” Markus Jablonski (BdP)
also on hand with a statement for the offered in summary. “The partnership
media representatives in attendance: between Gazprom and Schalke is a great
“Our partnership with Gazprom has been example of efficient German-Russian
marked by trust and excellence since collaboration,” added Marianne S. van
2007,” he asserted. “I can assure you that Ooijen (DRW). The executives from
they’ve been a loyal ally of ours and will both partners could hardly have put it
be for a long time to come – just as we’ll better themselves.
be to them.” Following these speeches,

SKA Wins 2015 Gagarin Cup


St. Petersburg-based ice hockey club number of tickets available. Those lucky
SKA, proudly sponsored by Gazprom ones watching live were not disappointed,
Export, has stormed to 2015 Gagarin Cup SKA showcased hockey games full of
glory. The final playoffs for the Gagarin fiery spirit and artistic grace.
Cup of the Kontinental Hockey League
(KHL) took place in the city of Kazan.
SKA defeated home-team Ak Bars 6-1,
securing the fourth decisive victory in the
playoff series.

This was the KHL’s seventh season and


for ice hockey clubs across Russia and
Europe to win the Gagarin Cup. 2015 was
the first year that SKA entered the final
and accomplished what they have strived
for. The long-time dream of the club’s
players and fans alike finally came true:
SKA won the long-awaited trophy!

The latest playoffs were one of the most


spectacular in the history of the KHL. In
the semi-final stages SKA was victorious
after perhaps, the most interesting seven
matches in the history of the League
against Moscow-based CSKA.

Gazprom Export staff actively supported


the club at the ice arenas, with the
number of people wishing to attend the
matches consistently exceeding the

16
June 2015/ Vol. 8/ Issue 3 BLUE FUEL
FC Chelsea Legend Ferreira
Coaches Kids in London
Chelsea Foundation. I hope the attendance continues to grow as
they were a really good group.

“It is so important for football to give back to the community


so I am delighted that Chelsea’s partner Gazprom is positively
impacting young people by providing more opportunities for
them to engage with sport and social activity.”

Launched in September 2013, the Chelsea Foundation’s Premier


League Kicks project continues to thrive, promoting universal
sports engagement within disadvantaged areas and with at
risk individuals.

Away from the pitch more than 200 youngsters have been
helped to further education while the Premier League Kicks
coaches also assist youngsters with their Duke of Edinburgh
awards, and six former Kicks participants are now working
within the Chelsea Foundation as coaches.

Gazprom is very pleased to be supporting the Chelsea


On 17 April 2015, Paulo Ferreira — former Chelsea FC defender Foundation Premier League Kicks Programme. It is vital for local
— joined more than 50 children to launch Gazprom’s new communities to be engaged in sports and to experience playing
community partnership with London-based football club football with professional coaches is an incredible opportunity.
Chelsea FC. Gazprom, the Official Energy Partner for Chelsea, is Kicks’ approach to develop both sporting and personal skills of
extending its commitment to the club and the local community youngsters is hugely valuable.
by funding two extra nights of the Chelsea Foundation Premier
League ‘Kicks’ programme each week.

Kicks is a nationwide programme aimed at engaging young


people and bringing communities together through football with
the Chelsea Foundation currently offering 13 sessions a week, in
five London boroughs, which equates to more than 30 hours of
free football.

Club legend Ferreira, who retired at the end of the 2012/13


season, was on hand to coach some of the young players and
share his valuable knowledge gained during a trophy-laden spell
at Stamford Bridge which included three Premier League titles.

After his coaching session, Ferreira insisted that community


outreach and engagement is a vital part of the club and its
partners’ roles in football.

He said: “It is fantastic for these young people to have


something to do in the evenings with these sessions of the
Premier League Kicks programme organised and run by the


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