1. So Sweet XYLITOL (250g for Rs.

250)
Xylitol

Per Serve Per 100g

Energy 42 kj(10Cal) 1400 kj(335 Cal)
Protein <1g <1g
Fat:Total <1g <1g
Saturated <1g <1g
Carbohydrates: Total <1g <1g
Dietry Fibre <1g <1g
Sodium <5mg <5mg
Gluten 0gm 0gm

 Xylitol is a naturally occurring alcohol found in most plant material,

including many fruits and vegetables. It is extracted from birch wood to
make medicine.
 a sugar substitute for people with diabetes
 There is some concern that extremely high doses for long periods of
time (more than three years) can cause tumors
 There is some concern that extremely high doses for long periods of
time (more than three years) can cause tumors
 Not enough is known about the use of xylitol during pregnancy and
breast-feeding
 Insufficient evidence for use as a sugar substitute
 Has fewer calories
 The glycemic index (a measure of how quickly foods raise blood
sugar) is 7
 Xylitol is Highly Toxic to Dogs

2. So Sweet Erythritol (250g for Rs. 250)

Erythritol

Per Serve Per 100g

Energy (0 Cal) (0 Cal)
Protein 0gm 0gm
Fat:Total 0gm 0gm
Saturated 0gm 0gm
Carbohydrates: Total 0gm 0gm
Dietry Fibre 0gm 0gm
 Sodium 0mg 0mg
Gluten 0gm 0gm

 Erythritol is an artificial sweetener commonly used in

low-sugar and sugar-free foods
 Corn is frequently used to create the sweetener;
however, it is also found naturally in watermelon, soy
sauce, and pears, among other foods
 Erythritol side effects typically include digestive
problems and diarrhea. It may also cause bloating,
cramps, and gas
 erythritol and other sugar alcohols frequently result in
more water in the intestines, causing diarrhoea
 Nausea and headaches may occur as well
 Long-term gastrointestinal issues from continual
consumption may result in chronic heartburn, irritable
bowel syndrome, and indigestion. These problems are
not only uncomfortable, they result in extreme stress

3. So Sweet REBAUDIOSIDE A 97% (10g)

REBAUDIOSIDE A 97% (10g)

Per Tablet Per 100gm

Protein 0.032gm 4.18gm
Fat 0.0007gm 0.09gm
Carbohydrates 0.043gm 5.62gm
Energy 0.306Kcal 40Kcal

4. Sugar Free Natura Powder Concentrate – (100 g for Rs. 135)

  Contains Sucralose
 heating sucralose with glycerol, the backbone of fat molecules,
produced harmful substances called chloropropanols. These
substances may raise the risk of cancer
 it may raise blood sugar and insulin levels
 It may also damage the bacterial environment in the gut
 the long-term health effects are still not clear, even though the
FDA considers it to be safe

5. Sugar Free Gold Powder Low Calorie Sugar Substitute Powder, 100g (Rs.
125)
 Contains Aspartame
 Aspartame contains 4 calories per gram (g), similar to sugar
 there’s a link between aspartame and a multitude of ailments:
o Seizures
o Headaches
o Depression
o Dizziness

6. Sugar Free Green 100% Natural Sweetener and Sugar Substitute - 100 g
(Rs. 165)
 Contains Steviol Glycoside, which is a sugar alcohol
 Same side effects as other sugar alcohols.
 Market Share

Others, 6%, 6%

SugarFree
Others
SugarFree, 94%,
94%

Threats and weaknesses of SugarFree

Five forces analysis of sugar substitute market