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Arteric to Present on Practical Applications of Artificial Intelligence (AI) in

Healthcare Marketing

Two Case Studies Illustrate the Impact of AI on Accelerating Business, and the Insights That Result

Summit, NJ, November 07, 2018 --( “Get-it-done digital agency speaking at get-it-done
conference shows healthcare marketing leaders how to get it done with artificial intelligence (AI).”

That's what attendees at eyeforpharma's Marketing and Customer Experience USA conference will say at
5 PM on November 14, at Sofitel Philadelphia Hotel, in Philadelphia, Pennsylvania. At 4 PM, Arteric's
president and chief strategist Hans Kaspersetz shares the results from 2 case studies during his
presentation, “AI - Super Hearing for Healthcare Marketers. Detecting Weak-but-Important Signals of
Customer Behavior.”

The first case study describes how Arteric helped a blockbuster prescription brand uncover the
opportunity to more effectively connect with its target audience and tell a richer story. These insights led
to a 202% year-over-year growth in traffic. The second case study is for a well-known OTC cold, cough,
and allergy brand that uncovered a new target audience and contributed to the brand exceeding their
targets two years in a row. Arteric's work with AI was featured in the May 2018 issue of Medical
Marketing and Media.

The 2-day agenda for Marketing and Customer Experience USA is designed for senior healthcare
marketing executives. Panel discussions and case study presentations from thought leaders within
pharmaceutical and biotechnology companies, patient advocacy organizations, and the digital marketing
industry share how technology can help change perspectives to revitalize customer engagement.

“Marketing and Customer Experience USA checks off all the boxes for us,” explains Mr. Kaspersetz.
“The agenda revolves around leveraging technology and data to personalize experiences for healthcare
professionals and consumers, something we've been helping our pharmaceutical and biotechnology
clients accomplish for 2 decades. And, conference objectives such as 'go beyond theoretical discussions'
and 'future-proof your business model and culture' are core themes at Arteric.”

Ruthana Foulkes, event director for eyeforpharma, explains how Arteric advances the objectives of
Marketing and Customer Experience USA. “This meeting attracts marketers who seek best-in-class
strategies to strengthen their existing efforts to be seen as a valued partner, not just as a vendor. To
accomplish this, the agenda features healthcare marketers with a proven record of blending technology
and strategy to change perspectives while engaging hearts and minds. Arteric's portfolio and publications
on using artificial intelligence in healthcare marketing made them a natural fit for Marketing and
Customer Experience USA.”

Mr. Kaspersetz summarizes his thoughts on speaking at this conference. “Our objectives and those of
Marketing and Customer Experience USA are closely aligned. Arteric revolves around a core of software
development and analytics expertise. We leverage our unique digital capabilities to help our clients

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exceed their goals by applying state-of-the-art technology to locate, engage, and delight audiences. I look
forward to sharing our insights and hearing how others achieve these goals.”

Work With Arteric

For 2 decades, Arteric has helped pharmaceutical brands, biotechnology brands, and healthcare
organizations transform leading-edge technology into competitive advantage. Contact Hans Kaspersetz at
201.546.9910 to advance your brand with personalized marketing solutions that work everywhere, every

About Arteric
Arteric is a pharmaceutical and biotechnology digital marketing agency renowned for its expertise in
digital brand strategy, software engineering, data, search engine optimization, search engine marketing,
CRM, and analytics. Arteric is the digital agency that will propel your clinical trials recruitment,
premarket shaping, disease state education, brand launch, or brand revitalization forward with digital
insights and execution that cannot be matched.

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Contact Information:
Ross O'Shea
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