Reliance JIO: Leadership strategy in Indian Telecom sector

Debajani sahoo
Associate professor (Marketing)
IBS Hyderabad
debajani@ibsindia.org
&
Mohit Rathi
1st year student (2018-20) Batch
IBS Hyderabad
MohitRathi@outlook.in
I

Reliance JIO: Leadership strategy in Indian Telecom sector

“Jio means to live and to be alive to every opportunity. World’s demand for digital oxygen,
that is data, is growing exponentially. Jio aims to fulfil this need of Indians. Access to
information will now know no barriers” - Mukesh Ambani1.

Introduction:
Mr Mukesh Ambani decided tha globally, customer should pay for either call,
texts or data. They don’t need to pay for both. The universal truth helps a new industry norm
in Reliance’s policies. Mr Ambani also said Reliance is going to charge 1/10th of the standard

1
Mr Ambani also said Reliance is going to charge 1/10th of the standard in telecommunications charges /www.business-
standard.com, September 1,2016.

1
in telecommunications charges2. India is in the technological era. The world of
telecommunication has been changed. Earlier they were sending text only, but now they send
images, audio, video by using various social networking application or website. In Indian
population, 35% of them are in the age group of below 35 years. Again 2/3rd of the of India’s
1.3 billion population is not online3.The main aim of Jio was to make the customers online.
Jio also hopes to capture 100 million users i.e nearly half of India’s smartphone user within a
year of launch on September 20164. Jio aims to create an entire digital ecosystem, offering
broadband services, applications, smart devices, and mobile telephony facilities. It offerings a
wide range of service from a library of recorded and live music programs to the television
show, movies, sports programs, wallet service, mobile security etc.

India is ranked 150th in the mobile Internet access rankings out of 230 countries in the world.
“We have the responsibility to digitally empower India. To end this digital poverty, 1.3 billion
Indians cannot be left behind as world enters a new era”, told by Mukesh Ambani, Managing
Director of Reliance Industries 5.This digital services business has been built to address the
entire value chain across the digital services domain with smart applications to make life
simple, beautiful and secure. This future-ready network can be easily enhanced to 5G and
beyond.”Before Jio came on the scene, India’s wireless world was dominated by five carriers,
a collection of homegrown firms and Vodafone Group Plc. Unencumbered by legacy 2G and
3G networks, Jio boasted of 4G capability from its launch in September 2016. It offered free
data service during its introductory period with a promise of free voice calls for life

Even though Airtel and Vodafone have had a decent run in increasing their subscriber base,
while Idea had seen a marginal change there is no evidence of successful incomes and revenues.
Over and above the raging war between telecom industries customers are making the most of
low call rates and data charges. With the merger of Vodafone and Idea slated for 2017 and the
with reports doing the round for Idea’s smartphone that will compete with Reliance’s Rs 1500
phone, the next three quarters will reveal a clearer picture of the cut-throat economic scenario
in the Telecom sector.So now reliance is in delema how to reduce competition and sustain its
number one position in the telecom market in India in coming days is abig question fort he
exterts. Now, in competitive Indian telecommunication industry they launched their product
and became successful more than they anticipated and enjoyed their leadership position in
2017-18. Now what are those strategies they should adopt which lead them to become a
successful company and to maintain their leadership position in the coming days?

2
“Digital services business with digital Jio business/article/news” www.jiodigitalbusiness.com.”on july 31,
2017

3
“India is set to become the world’s most populous country by 2024. But is it ready?” www.scroll.in, August
12,,2017.
4
“Wireless network of Jio in future”www.quora.com on November 3, 2016

5
“Internet access rankings article reliance”+jio+historywww.google.com/reliance Jio on Dec 3, 2016

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Reliance Jio History

Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global
leader in the materials and energy value chain businesses. It was in 1957 when he returned to
India after a stint with A.Besse& Co., Aden he started yarn trading business from a small 500
sq.ft. office in Masjid Bunder, Mumbai. He set up his brand new mill in Naroda, Gujarat. In
1996 Reliance went on to become the biggest textile brand ‘Only Vimal’. In 1977 the Reliance
Textile Industries came with an IPO which was oversubscribed seven time

The Reliance Group, founded by Dhirubhai H. Ambani, is

India's largest private sector enterprise, with businesses in the energy and materials value chain
considered as the flagship company, is a Fortune Global 500 company and is the largest private
sector company in India. Reliance enjoys global leadership in its businesses, being the largest
polyester yarn and fibre producer in the world and among the top five to ten producers in the
world in major petrochemical products. Starting as a small textile company, Reliance has in its
journey crossed several milestones to become a Fortune 500 company in less than 3 decades.

In 2010, RIL bought 96% stake of Infotel Broadband for ₹ 4800 crore, the only company which
won 4G spectrum across all circle of India6. The Mr Ambani renamed the company name to
Reliance Jio Infocomm Limited with brand name of JIO.

From 2010, Jio started install their fibre optic cable to buld up their network. Mr Ambani
invested around ₹150 1 billion into its wireless business to take on India’s largest mobile
operator Bharti Airtel Limited which has 262.67 billion mobile subscriber(Oct,2016). RIL has
spent Rs.50,000 crore on spectrum, Rs.40,000 crore on physical assets, Rs.35,000 crore on
building network infrastructure (towers and fibre network) and the remaining on interest and
operating expenditure. There were more than one billion mobile users in India, out of which
only 34% were connected to the internet. Only 12 percent from these 1 billion used 3G data
that provided a great opportunity for JIO to enter the market.

Reliance JIO is being touted as one of the world’s largest start-up, and rightly so, with an initial
investment of around Rs.1,50,000 crore, it is one of the largest green-field digital initiatives.
This journey is almost six years in making, with Reliance Industries Limited buying 96% stake
in In fotel Broadband Services Limited (IBSL) for Rs.4,800 crore in June 2010 which had won
the BWA spectrum in all 22 telecom circles in the spectrum auctions that took place earlier in
that year. JIO now owns spectrum in 1800-MHz band in 18circles, and also owns pan-India
850-MHz and 2,300-MHz spectrum. In order to further strengthen its spectrum portfolio, JIO
also entered into a spectrum-sharing deal with Mr Anil Ambani-led Reliance Communications

6
Reliance Industries Ltd., WWW.profit.ndtv.com/stock/reliance-industries-ltd_reliance/reports, May 4, 2017.

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for 850-MHz band across seven circles. This way JIO had strengthen edits passive
infrastructure which was the key and the reason that it could compete with well-established
telecom players and offer high-speed of data and voice calls.

The Narendra Modi government was pushing ahead the Digital India initiative from 2013
onwards to transform India into a digitally empowered society and a knowledge economy. With
the launch of Reliance Jio initiative, the government aimed to reach out to citizens in the
remotest of locations and made them a part of India’s growth story. Since technology is a key
driver in causing disruptive change, digital tools would empower citizens and prove to be a
game-changer. Digital India provides the much-needed thrust to the nine pillars of growth
areas, namely Broadband Highways, Universal Access to Mobile Connectivity and Public
Internet Access Program me, among others.
JIO, with its offers which were primarily of the nature of offering a significant amount of data
at a fixed price and topping it with loads of freebies which include free voice calls, might make
the sector move towards the “data-only plans”, making voice and text messages cheaper or
almost free. This could be particularly disruptive for the incumbents, as most of the leading
operators still derive majority of their revenues and profits from voice and text messages
(~70%) leading to a weakening of their operating performance, as lowdown in revenue growth
and a decline in the profitability margins7.Among the incumbents, the smaller players with
relatively weak data footprint will be the worst affected as they are unlikely to be able to
replicate JIO's aggressive offers, and hence would eventually cede revenue and market share
to the new 4Gentrant. The larger players are, however, likely to formulate a new pricing
strategy with attractive internet data offers over the next few months to protect their market
share, although that is likely to lead to their ARPU8s (Average revenue per user), coming under
pressure. There would also be a definite recalibration of their business plans for each telecom
circle based on their competitive position and it would also have an impact on the spectrum
auction. Competitors have cried foul about Jio’s practices. They have publicly protested several
decisions by the Telecom Regulatory Authority of India (TRAI) that benefited Jio, including a
rule change that subjected to pricing restrictions. Jio’s competitors and the regulator declined
to comment .Rivals were also protested after the limited connections for Jio callers on their
networks. i

JIO LEADERSHIP STRATEGY

Jio’s High-end service at a very low price so that both low end and high end customers feel
happy. Use the best and “future-proof” technology. Use maximum coverage. Use the big scale

7
Kalyan Prabat “Happy hours! Reliance Jio to disrupt broadband market with low pricing”
www.economictimes.indiatimes.com,August 14 ,2018

8
ARPU(Average revenue per user), usually abbreviated to ARPU, is a measure used primarily by consumer
communications, digital media, and networking companies, defined as the total revenue divided by the number
of subscribers

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of operation to drive down the cost. This helped bargain with the backend telecom companies,
handset manufacturers, Tower companies, fibre-optics laying agencies and bring the cost down
to a fraction of the prevailing rate and substantial investment. Mukesh Ambani always believed
in a composite and cohesive plan to launch his product. He rarely believed in phased product
release. While most of the companies always aim to released their product/service in a few
cities or region to try out, Mukesh Ambani always believed in a national roll out. He built his
credential while executing the petro-chemical project & refinery in Jamnagar, Gujarat, India,
was started in December 2005 .year surprising the World’s top management consultants with
his efficiency.

Reliance jio Cashback offer created a heartthrob in the Indian public.Jio provided a discount
of Rs 1,000 on a round trip and Rs 500 on one way domestic flight trips booked through the
Yatra.com. It was offering a cashback of Rs 399 on apparels on a minimum purchase of Rs
1,500 from the online retail store Ajio.com. A cashback of Rs 500 is also offered on a minimum
purchase of Rs 1,999 from the physical outlets of Reliance Trends. The new extended cashback
offer comes with reduced cashback offered on digital wallets.

To recall, on September 1, 2016, Jio announced free data, voice and video to users until
December 31, 2016, under its 'Welcome Offer'. The Welcome Offer had been replaced by the
Happy New Year offer, which still provided free voice calls, video calling, messaging and data
until March 31, 2017, and in 2018 the company had announced an extension for the same in
the form of 'Prime' membership. Under the Prime offer, existing customers would get a one-
year extension by paying one-time enrollment fee of Rs. 99 and Rs. 303 per month and get the
same free Jio services that they were getting.

Apart from their Brand value, positioning, new product offerings strategy was at its best. They
knew that they were going to face very tough challenge as Telecommunication Industry in
India was very competitive.They knew that by using conventional technology entering the
Indian market would be tough. Only with 4G service they could n’t compete with Airtel and
other operators. Airtel launched their 4G service in 2015. Offering free service during
launching time definiteky help them to enter the market smoothly. But they wanted to give
free service for a permanent basis and they also want to provide a better quality service to its
customer. But they came in the market for doing business and to generate profit from their
business. To reduce cost they have launched VOLTE(voice over long term evolution). It was
not only helps reliance to reduce operating cost but also it gives better service to the customers.
By using VOLTE service call connecting time decrease , it improved call quality and it also
supported HD calling. So like AIRTEL they not only launched 4G service but also launched
VOLTE service which helped them to reach far ahead from their competitors.
Despite serving this kind of facility in 4G network till
there was a gap to reach the people especially the poor and illiterate person. So, to eradicate
this problem the company had come with a new strategy, featured phone called by the name
Jio phone. Basically, this is a 4G enabled feature in a bid to woo tens of millions of low income

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users to its telecom service. Jio Phone would be available in lieu of Rs 1500 which should be
deposited by the buyers and the money would be refundable after three years on returning the
phone. This means the phone would be available at an effective price of zero. This would help
the company to capture the market widely.

Competitor’s prepared advertisement against jio. in one of the ads, there was a conversation
between a couple of friends in a car. they were seen parking a car in a no parking zone. while
parking, one of the friends downloads a movie and praises idea for being present in various
parts of the country, while the other friends taunted him that the service was not free.
meanwhile, in another scene , the car which they illegally parked in a no parking zone getting
towed away. Then a background voice-over which said, “free ki aadat mat dalo…isliye no free,
idea 4g.” which means, don’t get used to free services, so no free, instead idea 4g.

Market analysist kept on focusing on Jio's achievements in a very exiciting mood. Jio had
crossed 100 million customers mark in just 170 days after its launch on September 5, 2016.
Jio added on an average 7 customers every single second of every single day. Jio users make
more than 200 crore minutes of voice and video calls had been made. Users consumed more
than 100 crore GB of data on the Jio network and this made India, the No.1 internet usage
country. Nearly 5.5 Crore hours of video had been watched daily on its network. Over 10
Lakhs retail partnership was introduced all across India

Coming to jio feature phone Reliance Jio had amassed over 6 million Jio Phone bookings
within a day, according to sources close to the company. The bookings started on August 24,
and continued till early on August 26 before the company stopped taking Jio Phone pre-orders,
both online and offline. Apparently the 6 million Jio Phone bookings exceeded the Reliance
Jio's expectations.

Buoyed by its success in attracting users, Jio announced in February 2017 that it would begin
converting to a paid service in April. The effort succeeded, as free subscribers migrated to
bargain-basement data packages offering three months of free service in a four-month package.
Based on expenses , Jio could have lost as much as $1 billion in second quarter,2017. For Total,
more than $1 billion in sales at the exchange rate at the time, impressed analysts. Jio’s operating
earnings were $220 million. Overall, it had a modest loss of $41 million, and subscriber
numbers were growing 12 per cent a quarter.

The Indian government was working on Digital India since2014. The main aim of this scheme
is to make all the government schemes and facilities online for which government need internet
connectivity in low rates so that people can use these facilities. Reliance Jio has provided a big
boost to this by providing fast pace internet at low rates. India is expected to cross 500 million
internet users 2018 year which is a huge improvement over the last few years.Low data usage

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rates made it possible not only in the urban area but also in rural areas. As per the reports in
India, 48% of total internet users are from rural areas.

Competitor analysis

Before Jio came on the scene, India’s wireless world was dominated by five carriers, a
collection of home-grown firms and Vodafone Group Plc. Unencumbered by legacy 2G and
3G networks, Jio boasted of 4G capability from its launch in September 2016. It offered free
data service during its introductory period with a promise of free voice calls for life. The
splashy debut in late 2016 attracted millions of first-time users and lured some customers from
other providers. Jio’s entry nipped the profits of the country’s three biggest providers -- Bharti
Airtel Ltd, Idea Cellular Ltd. and the Indian unit of Vodafone. Each reported a steep decline in
average revenue per user during the Jio launch period. By the end of it, Vodafone and Idea had
proposed to merge their own operations.

BhartiAirtel –

The subscriber base for Airtel did not feel a massive blow. In the quarter that ended in
September 2016, Airtel had 36308.8 crore subscribers and by the end of December 2016 there
was only a marginal rise in the number and it stood at 36456.4 crore. The fourth quarter that
ended In March 2017 saw Airtel have a registered user base of 37235.4 crore while in the latest
quarter release (Q1) the subscriber base stood at 37987 crore.
Airtel felt the shock of Jio’s entry in its total revenue earning. In the quarter ended September
2016, the total revenue was Rs 24651.5 crore and by the third quarter last financial year the
revenue dropped to Rs 23335.7 crore. The total revenue dropped further in the last quarter for
the financial year as Airtel recorded a revenue of Rs 21934.6 crore but saw a marginal rise in
the first quarter this financial year as the total revenue stood at Rs 21958.1 crore.
It looks like Airtel saw a humungous loss with the entry of Jio. The net income had the largest
setback as it dropped 75 per cent year on year to Rs 367 crore while this was a marginal drop
from the previous quarter which was recorded at Rs 374 crore rupees. The net income in the
quarter ended December was Rs 503 crore as compared to Rs 1460.7 crore in the quarter that
ended in September.

Vodafone
On 20 March 2017, Vodafone announced an agreement to combine its subsidiary, Vodafone
India (excluding its 42% stake in Indus Towers), with Idea Cellular. During the first quarter
Vodafone’s customer base grew by 2.9 million (Q4: 4.4 million) and ended the quarter with a
closing customer base of 211.9 million. Data browsing revenue declined -20.4%* (Q4: -
15.9%*) reflecting further ARPU dilution from lower unitary prices, which declined -67%
year-on-year (Q4: -38%). Vodafone recorded a 14.2% decline in voice revenue in the April-
June period as compared to the 13.2% fall in the prior quarter, the company said “The benefit
of higher incoming revenue and a larger customer base was offset by a 32% on-year decline in

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voice prices as the market moved to unlimited voice tariffs.”

Idea
Idea’s subscriber base has seen a growth in all the previous quarters except Q1 this year where
the customer base stood at 189 million as compared to 189.5 million in the previous quarter
ended in the last financial quarter (Q4). By the end of Q2 last financial year the customer base
was 185.2 million as compared to 178.8 million in Q1. The company reported losses of Rs 385
crore between the second and third quarter while between the fourth quarter of the last financial
year and the first quarter this financial year the losses were reported at Rs 815.9 crore.

Jio Challenges
Reliance Jio had been stuck in a dispute with incumbent operators over points of
interconnectivity. Jio has accused Bharti Airtel, Vodafone and Idea Cellular of providing
insufficient points of interconnectivity leading to call drops. Jio put out data for September 22
saying over 12 crore out of 15 crore call attempts by its users failed. Of the 6.13 crore call
attempts made to Airtel network on September 22, 4.8

With addition of users to the Jio network, the speed of Jio's 4G data services has come down
drastically after September 5.The internet speed has come down to 6-10 Mbps from 50Mbps
during the launch stage. On paper, the difference is huge but in terms of average customer use,
even a speed of 8Mbps should work flawlessly. However, the Jio connection faces frequent
fluctuations hampering the user experience. Users have also complained about varying speeds
despite no change in location. The Reliance Jio apps have not shown consistent performance
but the idea of free content sits pretty well with the Indian audience.
The Jio TV app is subjected to frequent crashes and has a long boot-time, which was also the
case with most apps released by Jio. As per market experience, the Jio4GVoice was one of the
most glitch Jio apps. The app often fails to load and when it does, the experience is pretty laggy.
All those who didn't have VOLTE technology-supported phones couldn’t make voice calls
without the use of Jio4GVoice app which, as mentioned above, seems buggy. This one
drawback made the lucrative free voice-calling feature obsolete for most new consumers.

Reliance Jio had launched its internet services on the 4G band. With not much difference in
the rates of 2G or 3G services and 4G connection, new users were inclining towards Jio. The
only constraint with 4G services was that they took a toll on the phone's battery, forcing the
user to charge it repeatedly. With no 2G or 3G options, the user couldn't switch to a slower
connection to save battery.

The major challenges faced In Jio in the form of network, call drop and low internet speed. Jio
Network showed full strength but once customer tried calling, it wouldn’t be able to connect.
The machine used to say the number is busy. In fact, the number is not busy but Jio network is
not able to connect. Secondly, Jio user could not able to call or connect with non Jio user. By

8
any chance if the call got connected, the voice clarity was not good. Third, Call drop issue with
in Jio to Jio network. Users could not able to connect with in Jio to Jio network .Fourth, the
speed of internet was very bad. Live streaming was difficult, YouTube video streaming was
slow.
Reliance Jio added the highest number of new customers to its mobile network .According
to a Trai report released on 2018, Mukesh Ambani-led Jio added over 97 lakh new connections
during the month. It was followed by Idea Cellular which added over 63 lakh new connections
Vodafone was at the third position with over 2.75 lakh new mobile connections followed by
BSNL which added 2.44 lakh new connections9. Airtel, which was the largest telecom service
provider, added just 10,689 new connections in June, 2018. According to the report, the number
of telephone subscribers in India increased from 1,153.51 million (115.35 crore) at the end of
May 2018 to 1,168.89 million (116.88 crore) at the end of June 2018. The mobile subscriber
base in the country has increased to 114.65 crore with net addition of 1.55 crore in June. Tata
Teleservices and Reliance Communications had lost their customers to other telecom players10.

Reliance Communications Ltd (RCom) said it had completed the sale of its media convergence
nodes and related infrastructure assets worth ₹ 2,000 crore to Reliance Jio Info comm Ltd. The
company said 248 MCNs covering about 5 million sq.ft of area used for hosting the telecom
infrastructure were transferred to Reliance Jio. A PIL filed in the Supreme Court by an NGO
Centre for Public Interest Litigation, through Prashant Bhushan, challenged the grant of pan-
India licence to RJIL by the Government of India. The PIL alleged that RJIL was allowed to
provide voice telephony along with its 4G data service, by paying an additional fees of just
INR16580 million (US$280 million) arbitrary and unreasonable, and contributed to a loss of
INR228420 million (US$3.8 billion) to the exchequer. The CAG in its draft report alleged
rigging of the auction mechanism, whereby an unknown ISP, Infotel Broadband Services Pvt
Ltd, acquired the spectrum by bidding 5000 times its net worth, after which the company was
sold to Reliance Industries.

Future Ahead:
After launching VOLTE service that surely has affected other
competitor companies who had no choice but to decrease their price for the plans on calling
and internet usages. To improve it's service the company was yet again planning to invest an
amount for increasing the coverage and network capacity. Where other competitor companies

9
“Jio challenges in wide manner “timesofindia.indiatimes.com/business/india-business/jio
www.jiochallenges.com July 29, 2017.

“Telecom-news/reliance-jio-third-largest-telcom-by-revenue-market-share “www.economictime.org August

10

15, 2018

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are trying hard to defeat JIO in the mean time launched Jio featured phone which could be
availed by the poor and middle class people very easily who could not afford to have a 4G
smart phone. Indian government's cashless scheme also helped the company to make more
customers. Thus the company was going ahead in competition with other competitor
companies.But in very near feature they were predicting very tough competition as Airtel and
other telecom opertator also going to launch VOLTE service by 2018. More over Airtel also
going to launch 4G feature phone in upcoming Diwali. : The impact of jio has shaken the
telecom industry as all the three leading companies have suffered a huge loss. Due to the
entrance of reliance jio the data rates and the calling rates have also dropped down and a big
drastic change has taken place in the telecom industry. Idea on the other hand has adopted
various strategies to regain its market position and to ensure its future roots in telecom industry.
The Revenue Market Share (RMS) for the Company stands at 18.7% for the quarter ended
December 2016. As of February, 2017, the subscriber base of Jio company stands at 196.1 MN
(on VLR), with subscriber market share of 19.4%.11Still market experts were predicting Jio
might continue its leadership position having the highest amount of market share in the coming
years ahead.

Exhibit 1: Jio impact on market share in indian stock exchange

11
www.bloomberg.jio.inon23 july 2018

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WWW.BLOOMBERG,COM

Exhibit 2

Features of Jio Phone

Alphanumeric keypad
4 way navigation
24 Indian Language
2.4 QVGA display
512 GB RAM and 4GB internal storage
Free voice calling
Reliance jio will provide unlimited data on the phone for Rs. 153 per month. Apart from that
there are weekly plan of Rs 53, a two-day plan of Rs 23 having same unlimited data,
unlimited talk time and unlimited SMS offer.
This is in addition to the features on any other regular phone such as FM radio, torch light,
head phone jack, SD card slot and inbuilt ring tones.

11
Exhibit 3
How has Reliance’s entry affected the quarterly results of the top 3?

Exhibit 4

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Source:“Competator effect when jio come “www.livemintgraph.com”

 The above figure shows the market share scenario of the year 2015 in which Airtel had
a share of 23.2% and Vodafone had a share of 19%, Idea had a share of 16.2%, Reliance
has a share of 11.2%, Aircel with a share of 8.4% following with the others in the image.
This Market share of the company is before the entry of reliance jio in the market.

Exhibit 5

1 Reliance Jio to go for Rs15,000 crore rights issue,

http://www.livemint.com/Companies/DuelrWR275yCA2sWjdrerK/RIL-to-increase-Reliance-Jio-investment-by-
Rs15000-crore.html, 19/07/2016.

2 Reliance Jio Story, https://successstory.com/companies/reliance-jio.

3 Jio Phone Bookings Top 6 Million, Deliveries Begin on September 21 , http://gadgets.ndtv.com/mobiles/news/jio-

phone-bookings-crossed-6-million-deliveries-start-september-21-1745066 , 02/09/2017.

4 https://www.datareign.com/bsnl-drops-6th-aircel-5th-largest-telecom-operator-in-india.html 27/08/2018

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Source: Compiled from below given sources

The above figure shows about market share of 2016 in which reliance jio market share is
30.56% and the market share of Airtel is 18.45%, followed by Vodafone with a market share
of 14.83%. This market share of the companies is after the entry of reliance jio in the telecom
market.

Exhibit 6: Jio competitive advantage parameter

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 Source:www.bloomberg.jio.inon23 july 2018

ANALYSIS

Q1:Define Reliance Jio entry in Indian Market and explain what environmental factors
smoothen the journey of JIo in India?

Q2:What strategy followed by JIo to become market leader position in indian Telecom sector

Q3:How Jio’s entry affected the established competitors in Indian Market?

Q4:Being a manager what would be the right stratgy for JIo to handle the

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 challenges?

Q5:What are the growth potential of jio ?

Q6.What is competitive pricing of jio?

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