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The Taiwanese Mindset Map

Historical Insight Economic & Political Conditions Characteristics of Society


• Taiwan settled = pre 10,000 BC • PRC (People's Republic of China) claims that Taiwan • A heavily populated island with the population
• Early 1400s - early Chinese immigrants arrive remains part of its territory concentrated in urban areas
• 1600s - Dutch settle in Taiwan • UN and most nations support PRC view but trade happily • Low birth rate
• 1661 - Dutch ousted by Chinese with Taiwan • Majority of population of Chinese origin
• 17th - 19th centuries - Chinese immigration continues • Taiwan retains its stance of independence but refrains • Impressive economic prosperity
• 1895 - Japan seizes control of island after Sino - from actually declaring it in light of PRC view and threats • Education and self-improvement valued
Japanese war of military action • Sports and traditional arts enjoyed
• 1945 - China regains control of Taiwan • Taiwan made a transition to multi party democracy in • Confucian values mixed with entrepreneurial spirit
• 1949 - Chiang Kai - Shek and his Nationalist party settle 1990s after being ruled by Nationalist party since 1949 • Have constructed world's tallest building despite being
in Taiwan • Taiwan has developed one of Asia's most successful in an active earthquake zone
• 1971 - Taiwan loses seat on UN Security Council as economies
Republic of China (ROC) recognised • The most significant economic event has been Taiwan's
• 1986 - formation of first opposition party accession to the World Trade Organisation (WTO) in
• 1987 - end of martial law January 2002
• 1997 - first elected president
• 1999 - 2,000 killed in a massive earthquake
• 2006 - Under pressure over corruption allegations
against a family member, President Chen cedes some of
his powers to the prime minister

Primary Belief Systems Taiwanese Mindset Educational Structures


• Taosim, Confucianism, Buddhism • Friendly and industrious • Compulsory education - six years of elementary school
• Freedom to practice most religions • Searching for identity but at an impasse with China and three years of high school
• Tolerant and open-minded • Motivated by social harmony • Senior high school education a choice of high school,
• Superstitious - practices like feng shui are popular • Emphasis on self-control vocational school or college
• Strands of animism and traditional shamanism woven • Resilient • Tertiary education - university, college or institutes of
into everyday beliefs • Respect authority and value age technology
• Value family and friends • Many Taiwanese study abroad
• English, Mandarin and Taiwanese all an advantage

Geographical Influences Life Style Aspirations Language


• Mountainous island 100 miles (160km) off Asia's east • Hard work and education valued • Official language - Mandarin Chinese
coast in Western Pacific • Family and friends lie at the core of social values • Holo Taiwanese and Hakka also widely spoken
• Separated from China by Taiwan Strait • Increased interest in sports • Indigenous groups have own languages
• Two thirds of island is covered by heavily forested • High level of home ownership • English understood but not spoken everywhere and
mountains • Taipei famous for excellent food, shopping and nightlife many road signs are in Chinese
• About 1/3 of island arable • Understanding of Mandarin and/or Taiwanese useful for
• Taipei in north of island is Taiwan's capital ex-pats
• Population - 22,659,000
• Typhoons and earthquakes common

©Transnational Management Associates 2005 · http://www.tmaworld.com/ · http://www.countrynavigator.com/

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