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(2014) In this paper identified five important factors which influence online
shopping satisfaction; namely, security, logistics, convenience, price experience, and product
variety. Jadhav & Khanna (2016) In this paper, the researchers have try to explore the main
influencing factors for online shopping were identified as availability, low price, promotions,
comparison, convenience, customer service, perceived ease of use, attitude, time
consciousness, trust and variety seeking. Jun Cheng & Na Wang, (2008) In this research paper
indicates that consumer cognition was another important factor. As deep-rooted traditional
shopping habits-consumers’ seeing are believing, after personally see, hear, touch, taste, try,
and other sensory judgment and choice of goods, consumer made purchasing decisions.
Chenghuan Li, ( 2012) In this paper the researcher has found that the most 7 important
factors including reputation and trust, web quality, stickiness to website, order fulfillment
performance, price, sales volume, reviews and ratings that influencing a consumer to
purchase from online shop. In this paper, Jayendra Sinha and Jiyeon Kim (2012) have
Variables examined are technology specific innovativeness, perceived risks (financial risk,
product risk, convenience risk and non-delivery risk), perceived behavior controls,
demographics and service and infrastructural factors (cyber laws, shipping charges and after
sales service). Leboo (2015) indicates that Individuals who purchase online perceived
significantly greater benefit in terms of convenience, price and a wider selection than those who
did not have online purchasing experience. Perceived risk associated with online purchasing
negatively influenced online purchasing behavior. Here, Li and Zang (2005) the researchers
identified a total of ten interrelated factors are external environment, demographics, personal
characteristics, vender/service/ product characteristics, attitude towards online shopping,
intention to shop online. Qi-long 2016 introduced 9 factors that Website Factors, Perceived
Risk, Service Quality, Brand Image, Convenience, Price, Product Variety, Country-of-Origin,
and Subjective Norms, impact on consumers’ decisions as to whether to adopt or not adopt
online shopping. Lee 2014 indicated that privacy/ security, customer service and
atmospheric/ experiential had direct relationship to e-shopping intention. Argha Sen,
(2014) have identified some factors influence a Consumer to buy products online, Proper
product information, safe online payment system, and cash on delivery facility attract them
towards online shopping. In studies Anderson and Narus 1990) have found of buyer-seller
relationships, trust in a sales agent evolves over time and is based on a buyer’s observation of a
sales representative’s honesty, reliability, consistency and trustworthiness. Tan et al. (2009)
found other important factors include categorization of information, color usage, layout / space
usage, graphics usage, establishing website’s identity and presentation of information.
Sivanesan, ( 2017) has identified that A user friendly website or electronic retail store leads
to greater behavioral intention. Easy to use online retail stores may allow the customer to
obtain required information about their purchase . Akram (2018) identified the factors that
influenceing online purchasing behavior are online impulse buying, scarcity, serendipity,
information shopping value. Ke zhoo (2015) evaluated how culture, social, personal and
environmental factors could have impact on the customer online purchase.