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PEMERINTAH MENDORONG PERTUMBUHAN START UP LOKAL

Stage SEED Stage THE MISSING Stage UNICORNS


1000 Digital Startup MIDDLE GOJEK
Movement Collaborative support TOKOPEDIA
Collaborative program to program to streamline TRAVELOKA
support the growth and Indonesia’s Most Investible BUKALAPAK
development local start up Startups in their B
fundraising stage to invest
from foreign markets

TANTANGAN DI MASA DEPAN

Di masa depan, pekerjaan manusia banyak digantikan mesin dan peranti lunak, sehingga
manusia punya banyak waktu untuk berpikir kreatif dan produktif. Ekonomi akan bergerak
lebih cepat dan efektif. Manusia dan mesin akan komplementer.

Teknologi akan memaksa atau mendorong manusia untuk lebih tangkas atau menyesuaikan
dengan perkembangan yang cepat

YANG HARUS KITA SIAPKAN UNTUK GENERASI MENDATANG

Hal-hal yang tidak bisa dilakukan mesin itulah yang harus dikembangkan dan diajarkan di era
mendatang antara lain

 Softskills
 Imajinasi dan kreativitas
 Wisdom, pemikiran yang independent
 Culture
 Etika dan moral
 Nilai Kemanusiaan dan ajaran agama
 Kolaborasi dan team work
 Story telling

DISRUPTION, SHIFTING TO DIGITAL WORLD


 Karena penggunaan teknologi digital, artificial Intelligent (AI), internet of things (IOT),
big data analytics, cloud computing, and augmented reality terjadilah perubahan model
bisnis, dan budaya baru.
 Dibutuhkan berbagai penyesuaian, pada industri (new business models), pemerintah
(regulation), dunia Pendidikan (SDM), dan masyarakat (social readiness).
 The transformation of digital technology (shifting) creates the potential to cause a
“clash” between conventional business model with the old one. Terjadi konflik
peminggiran antar kelas social (The Fourth Industrial Revolution by Klaus Schwab)

FENOMENA OTT DAN SHARING ECONOMY

 Keberadaan aplikasi Over the Top (OTT) telah merubah cara hidup masyarakat.
Perusahaan OTT sering dilihat sebagai “ancaman” model bisnis lama.
 Facebook, YouTube, Twitter, Instagram, telah menjadi media terpopuler di dunia
yang pemiliknya tidak perlu membuat isinya, tapi masyarakat yang mengisinya.
Airbnb sekarang jadi penyedia akomodasi terbesar dunia tanpa punya hotel dan
real estate.
 Go-jek sudah menjadi OTT terbesar di negeri ini, dengan berbagai bentuk
layanan.

EKONOMI DIGITAL BERKEMBANG PESAT

 Ekonomi Digital khususnya e-commerce di tahun 2013 capai 75 trilyun, 2016 menjadi
380 trilyun (IdEA).
 Roadmap e-commerce 2020 besarannya mencapai 1700 trilyun

BISNIS SEDANG BERGESER DARI UANG KE DATA

(Reinventing Capitalism by Victor Mayer and Thomas Range, 2018)

 Di era ekonomi digital yang diperlukan kalangan kapitalis, adalah bagaimana menguasai
data konsumen, pola perilaku mereka, dan pengulangan-pengulangan mereka saat
komunikasi
 Big Dta diproduksi oleh teknologi aplikasi telah mengubah wajah kapitalisme, tapi
karakternya sama.
 Kapitalisme tetap dalam wajah lama, yaitu serakah. Dulu lewat penguasaan barang,
sekarang penguasaan data. Tujuannya sama, menguasai hidup manusia lain dengan cara
lebih efektif

WITH BIG DATA, OTT HAS BECOME ‘COMPETITOR’ FOR CONVENTIONAL


BUSINESS

 Data has become source, or vital force, which are then capitalized by OTT like Google,
Facebook, Twitter, so on, that more than hundreds of millions, or even billions of
outstanding business
 Google, for example, now is “the biggest advertising company” on the world, with a
product, Google AdSense/ 2017 Google Ad Sense made revenue $95, 4 Billion USD by
utilizing big data.
 This phenomenon is certainly a new challenge, as well as “threatening” business model
of the conventional media advertising.

TAX FOR GLOBAL OTT COMPANY

Apart from that, the government also imposes income tax on all of the companies mentioned
above, for both companies that have originated from Indonesia, and platform companies
originating from, or whose headquarters are abroad. Starting in 2017, Google has carried out
its obligations to the Indonesian government. Google has secretly paid taxes related to its
transactions during 2016, which they got from operating businesses in this country.

Tax calculation based on volume of ad income that obtained from ad spent report of
Indonesian enterprise. So Google have earn tax 437,5 billion rupiahs for 2016

PINALTY TO OTT FOR ILLEGAL CONTENT

 The Government of Indonesia is also developing and revising Government


Regulations (PP) as a derivative of the information and Electronic Transaction Law
(UU ITE), which contains mechanisms to block any illegal content in accordance with
Article 40 paragraphs 2a and 2b of the ITE Law. Government Regulation No. 82 of
2012 concerning the Implementation of the Electronic Transaction System was
revised with several additional articles in accordance with the revision of the ITE
Law.
 Government is also developing Government Regulations to prevent hoaxes in the
digital world. Within the are articles which contains norms to regulate the utilizatuon
of the online platform – (e.g. Facebook, Twitter, Youtube, Instagram, etc), which
addressed as the Electronic System Operator or PSE, as if there is a content that
violates the applicable regulation, the PSE or the operator has an obligation to prevent
it. They have the self-censorship obligations.
 The illegal content is allowed to remain, the relevant form company may be subject to
sanctions, from warning, fine penalties, up to termination of access. Fines can be
charged, we plan per hoax news: one billion rupiahs

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