IRIS CHAU

PORTFOLIO OF
RELEVANT WORKS
2018

1
LOOK & FIND

CHAPTER I GRADUATION COLLECTION 2017-2018

BR AND VALUES 4

THE MUSE 6

THE PROCESS 10

THE PRODUCT 19

THE TECHNICALS 28

CHAPTER 2 PRODUCT DEVELOPMENT PROJECT 2017

NINE TEN 31

TARGE T MARKE T 35

TECHNICALS 37

RESEARCH 43

2
 3
GR A DUAT ION COLLECT IO N 3
fjord boy is a menswear label that draws from
the historical and traditional ways of treating
cloth and fiber.

fjord boy is about colourfully lush, one-of-a-

kind pieces for the artistically experienced
collector.

in fall/winter 18, the art of quilting and patch-

work as a utilitarian practice is celebrated by
mixing upcycled fabrics in unconventional
fabric construction techniques.

B R AN D VAL UE S

CR AFT the act of making. A commitment to bringing

out the best one can in themselves and in their material.
An opportunity to teach, learn, and practice.

TIME the unapologetic passing of time for craft to take

its place. The appreciation for what each going second
lets us accomplish. The balance of just the right time for
objects to exist peacefully with one another.

HISTORY the honoring of artists, craftsmen, and de-

signers who came before us. The acknowledgment of a
bygone need with new found relevance.

COLOUR the language of the eye, through subtle

phrases and fearless statements.

FOUND FABRIC The way we empower thrown-away

textiles by upcycling and creative reuse like mending,
quilting, and stitching.

4
5
Me e t I r a . THE MUSE
WHO WE DESIGN FOR

THE COLLECTOR ON DRESS

gender: male
Ira is extremely attentive to personal
location: established career in new york city,
style and highly expressive in his dress.
moved to vancouver for the mountains
He is one who values slow craft in all
neighborhood: main st closer to downtown
forms, a careful collector who defines
living arrangement: lives with a partner
himself as ‘maximalist’, meaning one who
education: bachelor of fine arts &
celebrates the richness that comes with
masters degree
the coexistence of many things, colours,
occupation: established writer; can work any-
and ideas. He values the intrinsic and ex-
where and works from home
trinsic qualities of all he possesses, and
combined income: 145,000 - 185,000 CAD
has no problem wearing multiple prints
in an outfit.
ON BUYING
His work as an established journalist has
buying motivations: buys one of a kind piec-
taken him all over the world-- the Nor-
es as he feels a deeper connection to them.
dic countries, Africa, Japan, and South
he loves items of craft, especially in clothing,
America, to name some. His experiences
because it is a direct expression of who he is.
influence his perception of masculinity
he is always looking for slow-fashion and has
and how to be masculine, allowing him
problems finding it in a street-wear dominat-
to pursue a more fluid way of dress that
ed menswear market. as a result, he picks up
contrasts with hype culture and technical
extra pieces on his travels.
streetwear.

buying tendencies: he shops once every

His coveted brands are: Bode, Osei-Duro,
three weeks and invests in a piece. he is cal-
and Kapital.
culative about his spendings and makes sure
he spends less in one area to spend more
on a special wardrobe piece. he occasionally
shops online, but only when he cannot find
something in store. he is brand loyal.

ON CULTURE

He has developed the mindful habit of observ-

ing culture through books, films, music, and
face-to-face experiences in travel because of
his work as a journalist.

His morning read: The New Yorker, Monocole,

The New York Times
His fiction reads: Halldor Laxness, Zadie
Smith, Kurt Vonnegut
His favourite films: A variety of foreign films
His favourite music: Jazz and classical

6
 THE MUSE
TA R G E T M A R K E T B OA R D

7
 THE MUSE
WHO WE DESIGN FOR

PERSONALITY TYPE (MYERS-BRIGGS): INFP “THE MEDIATOR” WHAT’S NEW, IRA?

Ira is an idealist. Ever since he unleashed his creative abilities to the full in col- This season, Ira is:
lege, he has become even more of an idealist. To others, Ira may seem very calm,
reserved, and shy, but two minutes into a conversation with him they will find in - Taking weaving classes every two weeks for leisure
him a passion and genuinity that is magnetic. His gentleness and politeness has - Travelling to Utah for Sundance Film Festival for work
earned him as being known as a quirky gentleman. His outer appearance, smile - Visiting his parents more often in the suburbs
and style, atracts people to approach and befriend him. He is described by those - Reading international flash fiction
who encounter him as a humble, intelligent and stylish individual who leaves a - Switching coffee shop environments
magical imprint on everyone. - Hanging out on Commercial Drive more
- Trying vegan once a week
Ira is guided by his principles (rather than logic or practicality) in most aspects - Doing a run on the seawall twice a week
of his life, especially fashion choice. When faced with decisions, he will choose - Shopping online
according to morals, virtues, and beauty.
PERSONAL VALUES
Ira is a master at communication and self-expression, easily getting along with
others and with a tendency to speak in parables. His propensity towards beauty Humility: In everything he does, Ira maintains an attitude of hu-
and storytelling is evident in his style choices. mility. He is not quick to talk about the going-ons of his life, and
when he is with friends he keeps work talk to a minimum. His work,
His intuitive nature allows him to see things from an unconventional perspective. affluence, and experiences are no more important than anyone
This allows him to succeed in his career as an author, and also sets him apart else’s. It is with this attitude that he is able to live a life that is full
from other men in air and style. and rewarding.

Relationships: Ira’s most important relationship is with his partner.

From a young age, he has learned to be independent, and it was
only until his serious romantic relationship that he learned how
to show his vulnerable side. His lover has provided him with the
protection and affection he needs to be content in his personal life,
and also encourages him to express himself in public more freely
through dress.

Work: Work is work to Ira, but it is important work. Even though

it keeps him busy six/seven days a week, it is fulfilling because he
loves the ability to share stories and experiences through quality
writing and journalism. By practice, he has gotten good at thinking
of others before himself, as his job has always been about highlight-
ing someone or something else. His work brings him to encoun-
ter people from all walks and occupations of life, which is how he
acquired his flexible and creative perspective on life.

Objects: Ira has always been a collector, ever since he was young.
He defies the minimalist lifestyle not because he is materialistic,
but because he finds genuine delight and has fine appreciation for
so many things. His objects are his treasures, and he chooses his
treasures for their story.

8
9
 THE PROCESS
FORECASTING

Natural / Imperfect
Themes reported by WGSN for Menswear AW18/19 embody natural tex-
tiles, vibrant protective fabrics, and rich motifs which include patchwork,
kilims, and embroidery.

“HumaNature explores a push back to trusting our instincts and connecting

with nature. Textiles reflect diverse natural colours and imperfections, and
the traditions of nomadic tribes inform a new wave of handicraft, seen in
rustic wovens, indigenous patterns, authentic yarns and ceremonial decora-
tion.” (WGSN, 2017.)

The forecast welcomes updated quilting techniques and unconventional

stitch work and patterning.
Colours are rich, patterns are clashed, and overall invite an element of opu-
lence juxtaposed with a time-worn feeling.

History / Environment
There is a focus on remembering where we came from. In clothing, this is
expressed in the value of time-worn and heirloom garments.

“HumaNature re-evaluates our relationship with the environment, and sees

a focus on sustainability result in clothes with a time-worn, long-lasting ap-
peal. Beyond vintage reproductions, inspirations are culled from global ar-
tisan traditions, and modern technical materials are mixed with traditional
prints and patterns.” (WGSN, 2017).

The seasonal statements relate to conscious consumption and the value of

craft. Weathered garments gain appeal and remind us of mending the old to
make something new. This results in the make-and-mend look of patchwork.
In this way, luxury is redefined: “ideas of ‘heritage’ dressing become more
upmarket, as appreciation of natural materials and global tradition grows.”
(WGSN, 2017).

Quilting is one such tradition. In the summer of 2017, San Francisco’s de

Young Museum displayed an exhibition of a number of quilts from Gee’s
Bend, Alabama, one of the main design inspirations for fjordboy. This partic-
ular forecast affirms that the inspiration is appropriate for the market at this
time.

Retrieved from WGSN on October 12, 2017.

10
 THE PROCESS
DESIGN INFLUENCE

Japanese Boro
I first discovered Japanese boro through the Japanese label, Kapital, which I like to name as a fusion of
streetwear and classic Americana workwear. For a long time, Kapital has been renouned for mixing seem-
ingly “odd” styles and colours with traditional Japanese techniques and silhouettes. Their clothes are grun-
gy, and could even be dubbed distasteful, but it is their extreme ruggedness and vintage elements that give
the brand its place in luxury streetwear.

Boro is a traditional way of mending fabric that dates back to late nineteenth and early twentieth century in
rural Japan. At the time, cotton was a scarce, precious resource, and so when bed sheets or clothing started
to tear, it would always be mended through patchwork and sashiko stitching. Over time, there would appear
on the sheet or garment a rich mosaic of patches. Boro textiles were meant to be utilitarian before they
were beautiful. It is also important to remember that to some, the sight of boro textiles can signify poverty
or hard times. To others, it is a reminder of sweet simplicity and the beauty of generational, aged, art.

This traditional method has a new purpose in the modern world. The issue of textile waste in the global
fashion industry is prominent and continues to oppress natural environments. Designers and brands need
to find more creative ways to use that which has been left over, unused, and unwanted. Boro can be one of
those ways.

While boro in contemporary fashion consists of mostly vintage, I have decided to explore making my own
boro textiles, using fabric scraps and patches and mounting them by needle to muslin cloth. As a result, the
Retrieved from KAPITAL site on April 5, 2018.
product will actually be secure than the vintage sort because the patches of fabric used are newer. There
will also be more options for colour and colour themes, as vintage boro pieces, like that sold by Kapital, are
primarily indigo.

Gee’s Bend Quilts

Gee’s Bend is a small, rural community in Alabama,known for its geographic isolation and, as the heading
suggests, unorthodox quilts. In August 2017, I went to an exhibition at the de Young Museum in San Francis-
co and discovered the quilts, which especially caught my eye and was imprinted on my memory because of
how much it didn’t resemble my idea of what quilts were. It is believed that the geographic isolation of Gee’s
Bend is one of the reasons for such astounding artistic achievements, and such unconventional designs.

The quilts are known for its spontaneity and improvisation, and have gained the nickname of “My Way”
quilts. The designs are bold and utilitarian, often made from remnants of fabric, working clothes and dress-
es, and even feed sacks.

It was the thought of improvisation that resonated with the development of fjord boy. In order to be fully
commited to using upcycled materials, improvisation must be a constant part of the process. This will help
accomodate variations in texture, weight, stretch, colour, size, and age of the material. Aligning with fore-
Quilt by Annie Mae Young from
casted quilt-wear, surface design and artful construction of fabric can make upcycled styles more market-
able and accessible. Gee’s Bend (1965).

11
 n- Japanese x Americana revisit ing jumpsuits?
no “franke overalls?? easy?
stein-ing” tasteful “ametora” ut ilitarian habits
cking?
colour-blo THE PROCESS
block p
gi l it y of ri
st ill loo nts
fra WORKING MOODBOARD

ab r i c vs. k fluid
Gee’s
f shape
or e d Bend
tail
stitching
patterns
il it a rian
ut ork
tch w
pa it ional contrast
tr a d
h ou ettes find a re
st itching
sil tu
what goes, goes
signa
rn
patte

Classic American
workwear influence
rn
mode ar
e
workw
an oath to never use unflattering?
anything new, a step flattering?
back to the time where
y?

scarcity was known &

box

d it ional magined
little to tra es rei
too

ett
silhou
nothing was wasted

all-over
boro
Gee’s
stitching Bend
patterns

COLOUR COLOUR
BODE NY t ime-worn niftydo @ COLOUR
softness gastown styles 12
 THE PROCESS
FABRIC

ic?
too geometr

illusion of
landscape patchwork
s

tiny scraps?
too fluid?

our
depending on col
as
this doesn’t look
quilts
messy
quilts
quilts
quilt

too many seams??? being unafraid

of colour s

SKETCHING PATTERNS

The commitment to use upcycled fabrics means that the design has to accomodate various
yardages of fabric. Small pieces of leftover fabrics can still be used, and even celebrated,
through strategic design and mapping of the fabric make-up.

This can be seen in the sketches above, where different proportions and construction pat-
terns are explored on paper, with influences from historical quilts.

13
 designing w/out
knowing what
fabrics are out THE PROCESS
there to be upcycled (SOME) SKETCHES
t ing wit h
ing
experimen
fabric mix

overall loose-fitt ing

boxy, comfy

understanding that
depending on what
upcycled goods I
find,t his will all look
al m o st final
different below: no concrete
sketches colour scheme

workwear styles 14
coming into play
 THE PROCESS
PRELIMINARY LINE SHEET

SEMI-FINAL DESIGNS

A number of things were discovered

and changed from this stage onwards.
Designing with the brand values (craft,
time, history, colour, found fabric) in
mind made it troublesome to design a
collection of fifteen pieces, where certain
styles became redundant.

The technical flats shown on the line plan

were digitally created with Adobe Illustra-
tor, and then filled in by hand using pencil
crayon, in order to capture true improvi-
sation and spontaneity in the process.

You may notice some styles in the plan

are tailored, emulating traditional mens-
wear, such as a button up collar shirt and
a pair of slim fit trousers with a fly. Due
to the complexity and thickness of the
fabrics, I shifted focus from those tailored
silhouettes and towards comfort, soft-
ness, and transition. I wanted the clothes
to be clothing one could live in.

On the left are the three primary looks that were considered for
THE SHOW 2018. The left and right became the basis of the outi-
fts that were actually produced, with changes in colour and fabric
construction style.

The final designs and line sheet show a capsule collection of only
nine styles compared to this original set of fifteen (next section).
Styles were eliminating by evaluating the practicality of each. For
example, the blue jumpsuit in the middle of the illustration was
removed because it would not be a suitable piece for my muse to
wear during on-site work.

15
 THE PROCESS
MAKING THE FABRIC

The process of making fabric inspired by the Japanese boro All materials used were leftover yardages or remnants,
technique: Upcycled textiles are collected and trimmed, mostly sourced from Our Social Fabric.
Scattered and secured onto muslin cloth, The entire process took 70+ hours for a person to do
and stitched down one by one. alone.

16
 FABRIC

BEFORE THE CUT

17
18
 THE PRODUCT
LINE PLAN

COLLECTION 1 FALLWINTER 18

LANGSTON Boro Jacket

SWP / 605 POMOC Top
SRP / 1,210 SWP / 175
SRP / 350

MISSION Quilted Haori Jacket

SWP / 670
SRP / 1,340

MODOC Top
BODEL Quilted Jacket SWP / 160
SWP / 390
SRP / 320
SRP / 780

UNION Collar Top

SWP / 202
SRP / 405

OSTER Boro Pant ACKER Flare Crop WICKER Lounge Pant

SWP / 480 SWP / 260 SWP / 230
SRP / 960 SRP / 520 SRP / 460

19
 THE PRODUCT
FINAL FABRIC TECHNIQUES

Using only upcycled textiles, we honor the traditional and historical practice of
quilting and patchwork in its utilitarian form. This season, the three fabric construction techniques used are:

BLOCK MUSHROOM
Quadrilateral shapes of the same colour family meet to create Long strips increase vertical emphasis. Named after the underbelly
spontaneous lines. Each piece has to be numbered and labelled- of a mushroom. Some strips can be broken up depending on yard-
strategically. This fabric can be quilted or worn as a single layer. age available. This fabric can be quilted or worn as a single layer.

BORO
The traditional Japanese practice of mending using upcycled
patchwork and contrast stitching. This technique creates a fabric
that has a heavier weight, and so it will never be quilted.

20
 THE PRODUCT
STYLES

MISSION HAORI JACKET

Jacket in the style of a Japanese haori coat. Fully

quilted in the MUSHROOM stitch pattern, with two
front pockets.

FABRIC

Mushroom Mosaic

WEAR

Ira’s jacket of choice for an evening social event such

as an art exhibition launch. Worn in contrast with a
dark suit and his finest brogues.

SWP / 670
SRP / 1,340

21
 THE PRODUCT
STYLES

MODOC LONG-SLEEVE

Lightweight, layerable long-sleeve top with high

boat neckline that is bar-tacked on either side
of the opening. Sewn from one single front and
one single back piece.

FABRIC

Block

WEAR

To wear with his favourite pair of denim, chinos,

or all-over boro pant. Patched but neutral, this
top offers texture to an otherwise boring, white
shirt.

SWP / 160
SRP / 320

22
 THE PRODUCT
STYLES

LANGSTON BORO JACKET

Long-sleeved, fully-lined jacket with front pock-

ets, 2-button closure, and exaggerated neckline.
Boxy fit, lined with soft cotton muslin.

FABRIC

Boro

WEAR

Worn with layers and a solid-tone, wool scarf.

Ira’s go-to for running errands or meeting a
friend on a mild autumn day. Pockets allow him
to be fuss free.

PRICE

SWP / 605
SRP / 1,210

23
 THE PRODUCT
STYLES

UNION TOP

Lengthened top with an updated mandarin

collar, slits in side seams for mobility, and an
invisible zip at center-back for in and out.

FABRIC

Mushroom Mosaic

WEAR

For early fall. Worn with his old trenchcoat or

haori, Ira loves this piece especially for impress-
ing an old friend he hasn’t seen for a long time.

PRICE

SWP / 202
SRP / 405

24
 THE PRODUCT
STYLES

OSTER BORO PANT

Easy on, easy off trouser made from house made,

all-over boro fabric. Convenient side pockets and a
comfortable elastic waist to reduce hassle.

FABRIC

Boro

WEAR

A true heirloom piece. Ira could practically live in

these, but he saves them for going out on a day he
feels dressier than usual, where he will pair it with
tailored silhouettes.

PRICE

SWP / 480
SRP / 960

25
 THE PRODUCT
STYLES

WICKER PANT

Lounge trousers with pockets on the back, con-

structed in the block formation.

FABRIC

Block

WEAR

The most straightforward pant in Ira’s closet. The

Wicker Pant is his at-home choice, though he will
wear it out on his days off. Ira lives in these.

PRICE

SWP / 230
SRP / 460

26
 THE PRODUCT
STYLES

BODEL JACKET

Quilted, long-sleeved jacket with a wrap front, snap

closures, and in-seam side pockets. The quilting
follows the mushroom pattern.

FABRIC

Block

WEAR

Ira’s in-to-outdoors jacket. Worn on chilly days at

home or during season transitions, with his favour-
ite high-waisted trousers.

PRICE

SWP / 390
SRP / 780

27
 THE TECHNICALS
SPEC & TECHNICALS:
LANGSTON BORO JACKET
COLLECTION 1 - FW18
FABRIC CONSTRUCTION TYPE
LANGSTON JACKET
Boro STYLE #: 1-F18-OB10
SAMPLE: M
Identification
SIZE RANGE: S-XL
FIT TYPE: SEMI-FITTED SN Topstitch
LINING PLEAT - 3CM
BACK FACING - 5CM WIDE
St
COLOUR WAYS Button 1”
LA
C1-Goldens C1-Heirloom SHOULDER SEAM: SN TOPSTITCH:
1” OVER F
PATCH POCKET
B

SELF Assorted Patchwork, 100% Cotton Muslin Base

SWATCH
PLACEMENT CONTRAST FRONT VIEW

POCKET PLACEMENT:
2 1/2” ABOVE FINISHED HEM
TO BOTTOM EDGE OF POCKET BUTTONHOLES:
1 1/2” FROM SIDE SEAM KEYHOLE , 7/8”
POCKET DIMENSIONS:
6” WIDE, 7” LONG

FULLY LINED
BAGGED LINING BODY & SLV
CONTRAST *Cotton/Rayon/Poly Blend AT HEM

CB SEAM
TAPERS FIT
SWATCH
PLACEMENT

LINING *100% Cotton

L

SWATCH
PLACEMENT

BACK VIEW

*indicates an estimation of fiber content as materials are upcycled/

origin unknown 28
 THE TECHNICALS
SPEC & TECHNICALS:
LANGSTON BORO JACKET

BILL OF MATERIALS & OPERATIONS

LIST OF REVISIONS

29
 THE TECHNICALS
FITTINGS:
COLLECTION 1 - FW18 SAMPLE: M LANGSTON BORO JACKET
LANGSTON JACKET SIZE RANGE: S-XL
STYLE #: 1-F18-OB10 FIT TYPE: SEMI-FITTED

FITTING 1: AUSTIN
DATE: FEB. 26/ 2018

FITTING 2: JULIAN
DATE: MAR. 8/ 2018

FIT MODELS:
30
austin @austinottone
julian @jbgear
 THE TECHNICALS
SPEC & MEASUREMENTS
COLLECTION 1 - FW18 SAMPLE: M LANGSTON BORO JACKET
LANGSTON JACKET SIZE RANGE: S-XL
STYLE #: 1-F18-OB10 FIT TYPE: SEMI-FITTED

MEASUREMENTS

31
DESIGN & PRODUCTION MODELS
iris chau @cafesesame hatago marlin priebe @average_africanadian
iristtchau@gmail.com michael gnansounou @michael_gnansounou_
jake sabel @sabeljake

PHOTOGR APHY SPECIAL THANKS

shane sharma @shanek.s chinatown bbq, 130 e. pender st
jy law @barflenciaga help & distracted squad
& my little potatoes: @pattyvictorino
@prestarter

32
THE SHOW 2018 APRIL 19/20
WILSON SCHOOL OF DESIGN, DESIGN WEEK

33
 P R O DU C T DE V E LOPMEN T PR OJECT N IN E T EN

nine ten.
In my third year, I worked in a team of four to create, brand,
design, and develop a hypothetical lifestyle brand: nine ten.
The purpose of the semester-long project was to identify
a potential market and design a collection using extensive
research and forecasting methods.

Though the project did not require production and manu-

facturing research, we found it imperative to include such
information in the justification of our brand and product. We
knew that without knowledge of exactly how the product
would perform and function, our brand would be meaning-
less and fall short on integrity, the keystone on which its
hypothetical success depends on.

All work was completed in a team effort.

mission statement

We make tools for men to connect with their inner state of

mind through physical pursuit and persistence in the
running world.

34
 P R O DU C T DE VE LOPMEN T PR OJECT N IN E T EN

the vision.
NINE TEN TO TWENTY TWO
OUR VISION FOR 2022

There’s no such thing as too ambitious. As goal setters by nature, we focus our
gaze on our unique vision and dare to change our world with it. We call our
vision Nine Ten to Twenty Two because we are determined to achieve it within five
years.

1. EVERY MATERIAL WE TOUCH IS RECYCLED, RE-

NEWED, OR RESPONSIBLY MADE.

2. EVERY PLACE WE TOUCH, WE POUR INTO AND

SERVE WITH TAILORED INITIATIVES & FINANCIAL
SUPPORT.

3. EVERY STORE WE BUILD, WE BUILD USING A

ZERO WASTE MODEL.

4. EVERY COLOUR WE SEE, WE ENSURE IS PRO-

DUCED WITH RESPONSIBLE CHEMICAL, ENERGY,
AND WATER USAGE.

35
 P R O DU C T DE V E LO P ME N T PR OJECT TA RGE T MA RK E T
meet ronan.
“First there came the action
of running, and accompany-
ing it there was this entity
known as me. I run; there-
fore I am.”
- haruki murakami
THE ATHLETIC OPPORTUNIST
To Ronan, there are only two truths to live by: you are who you make your-
self to be, and sweaty clothes are a sign of renewal and refreshment. Ever
since his teenage years, Ronan has been obsessed with upping his per-
sonal best. His goal-setting spirit is a result of being independent for a
majority of his life, learning that strength does not only come externally
but can be built from within. He is a man known by others for his determi-
nation, tenacity, and magnetic collectedness.
PHILOSOPHY
Ronan’s approach to a sweaty run is deeply connected to his approach to
life. Out of his circle of peers, time after time Ronan proves to perform
with the most strength, agility, and fire. What sets him apart is his under-
standing of exercise as a means to reach his center, a place of calm where
nothing exists but his individual limits. In this place, he is immune to the
outside world, all stigmas and fears.
Running is his form of meditation. Sun or rain, the act of saying ‘yes’ in the
morning to a sweaty run brings a profound energy to Ronan that sets the
mood for the day. This ritual helps him to manage stress, build meaningful
relationships, and set new goals.
DEMOGRAPHICS
Age: 30-45
Occupation: Personal Holistic Trainer at
Prestigious Fitness Club
Education: Bachelors in Kinesiology
Income: 80,000 - 110,000 CAD
Lives: Kitsilano/West Vancouver, alone or with his partner
Pets: Drew, his pet dog (boxer)
Core Sport: Running & Weight Training
Hobbies: Reading contemporary literature, adventure photography, yoga,
old films
Body Type: Lean and muscular/ Mesamorph/Medium sized joints and
bones, broad shoulders, chest deominates over abdominalefficient me-
36
tabolism (upside down triangle)
Height: 5’10
Weight: 75kg
ON FASHION INFLUENCERS

Ronan is one to gear up. In whatever he pursues, he will spend the time Reading is an integral part of Ronan’s lifestyle. They help him maintain his
going out in search for the tools he needs to reach his goals. He won’t grasp on what’s happening in the world and in his community. Constantly
settle for the base level-- he’ll seek advice from friends or neighbours to curious, Ronan never loses his interest in diverse cultures, and looks to
know where he can acquire the best. His purchases are never short-term books and magazines to shape his thoughts and views on them.
commitments. Instead, he treasures his items and respects them because
they act as his allies. MAGAZINES -
Time Magazine
Whether it’s buying certified organic or a pair of articulated socks, Ronan National Geographic
knows that his purchases affect someone someone or something some- The Atlantic
where in the world. He considers himself a member of a global commu-
nity, and his purchase decisions are driven by his groundedness in that BLOGS -
identity. It’s not easy to shop this way, but he is constantly influenced and Carryology (www.carryology.com)
encouraged by mentors, trainers, and athletes. Vulture (www.vulture.com)
Canadian Running (www.runningmagazine.ca)
He is also extremely loyal. He’s a familiar face to the Believe in Running (www.believeintherun.com)
associates at his favourite shops and the waiters at his favourite brunch
spot. BOOKS -
Haruki Murakami, What I Talk About When I Talk About Running.
Joseph Heller, Catch 22.
PREFERENCES
My Struggle, Karl Ove Knausgard

Brands: Patagonia, Modus Apparel, Motherland PODCASTS -

Aspirational Brands: Theory, Alexander Wang Beautiful Stories from Anonymous People
Denim Brand: Levis Modern Love
Shoes at Work: Nike AirMax, Nike Cortez, Puma
In The Dark
Shoes for Run: Nike
Loyalty: Brand and store loyal

5 DRIVERS TO PURCHASE (IN ORDER

OF IMPORTANCE)

Performance - Will it help me beat my personal best?

Fit & Comfort - Does it feel right? WHAT HE’S UP TO | SPRING 2018
Style - Do I like the colours and design lines?
Lasts - Will it last five years? nine ten is up to speed with what Ronan will
Ease of Care - Can I throw it in the wash? be up to each season, since he is a man who’s
always looking for an adventure. This helps us
best plan and design for him each season.

For spring 2018, Ronan will be...

• Training for another marathon

• Travelling to Argentina (finally) to hike
South American mountains
• Paddle around Vancouver with friends
• Try a new diet plan
• Rebuild certain parts of his kitchen
• Take his partner and Drew out on a week-
end getaway to a cabin

37
 P R O DU C T DE V E LO P MEN T PR OJECT T ECHN ICA LS
FIRST DELIVERY

ZEUS CREWNECK TEE OLYMPIA CREWNECK LS ATHENS CLASSIC TANK VERSUS HENLEY
MI-TS150 MI-TK67 MI-TK140 MI-T110
breathable mesh nine life ™ nine life ™ modal stretch knit
WSP: $27.20 SRP: $68 WSP: $33.60 SRP: $84 WSP: $25.60 SRP: $64 WSP: $39.20 SRP: $98 Clyde Running Tigh
9-K Lined Shorts

9-K Lined Shorts 9-K Linerless ShortsClyde Running Tight

9-K Linerless Shorts

9-K LINERLESS SHORT 9”

ELITE SPACER TOP 9-K LINER SHORT 9” MI-SH1305-K Lined Shorts
MI-J60 MI-TP130 nine swift ™
tech spacer nine swift ™ 5-KWSP:
Lined$25.60
Shorts SRP: $64
WSP: $51.20 SRP: $128 WSP: $33.60 Mustang Running Tight
SRP: $84

Clyde Running Tight

Mustang Running Tight
9-K Linerless Shorts 3-K Unlined Shorts

3-K Unlined Shorts

Agathe ss henley

Agathe ss henley

Dales Crop Tight

Dales Crop Tight

5-K Lined Shorts

CLYDE RUNNING TIGHT ENDO TRAINING PANT 5-K Linerless Shorts

FLIGHT RUNNING JACKET
MI-TP140 MI-TP130 MI-SH140
s
nine stretch™ 5-K
nine fit ™Linerless Shorts nylon lightweight packable
WSP: $43.20 SRP: $108 WSP: $33.60 SRP: $84 WSP: $63.20 SRP: $158 38
Agathe ss henley
 5-K Lined Shorts

P R O DU C T DE VE LO P MEN T PR OJECT T ECHN ICA LS

Clyde Running Tight
s 9-K Lined Shorts
SECOND DELIVERY
9-K Linerless Shorts
Agathe ss henley

Clyde Running Tight

9-K Lined Shorts
9-K Linerless Shorts
Dales Crop Tight

AGATHE SS HENLEY ARIS CREWNECK TEE YASSO 2 LAYER LOOK

MI-TS100 MI-T110 5-K Lined Shorts
MI-T130
modal stretch knit nine life ™ nine life ™
WSP: $35.20 SRP: $88 WSP: $31.20 SRP: $78 WSP: $51.20 SRP: $128
Mustang Running Tight

5-K Lined Shorts Clyde Running Tight

9-K3-K
Lined Shorts Shorts
Unlined
9-K Linerless Shorts
Mustang Running Tight Agathe ss henley

3-K Unlined Shorts

Agathe ss henley

Dales Crop Tight

SLEEVELESS TEE 5-K LINER SHORT 5” 3-K LINERLESS SHORT 3” ELITE CAGOULE
MI-TK40 MI-T100 MI-SH150 MI-J60
nine tech terry ™ nine swift ™ nine swift ™ tech spacer
WSP: $33.60 SRP: $84 5-K Lined Shorts
WSP: $25.60 SRP: $64 WSP: $29.60 SRP: $74 WSP: $71.20 SRP: $178
Dales Crop Tight
Mustang Running Tight

3-K Unlined Shorts

5-K Linerless Shorts
Agathe ss henley

5-K Linerless Shorts

Dales Crop Tight

PYRAMID HYBRID JACKET MUSTANG RUNNING TIGHT

5-K Linerless Shorts STRIDE CROP JOGGER
MI-SH140 MI-TSH130 MI-MP140
softshell w/ TPU
nine stretch ™ matching rib
WSP: $119.20 SRP: $298
WSP: $55.20 SRP: $138 WSP: $47.20 SRP: $118 39
 5-K Lined Shorts

Mustang Running Tight

P R O DU C T DE V E LO P MEN T PR OJECT T ECHN ICA LS

3-K Unlined Shorts
THIRD DELIVERY

Agathe ss henley

Clyde Running Tight

Lined Shorts
9-K Linerless Shorts Dales Crop Tight

APOLLO POLO OLYMPIA BREATHABLE OLYMPIA L.A. TANK GATLIN TEE

MI-TS100 TANK MI-TS150 MI-T130
modal stretch knit MI-TS150 nine life ™ nine life ™
WSP: $39.20 SRP: $98 breathable mesh WSP: $27.20 SRP: $68 WSP: $35.20 SRP: $88
WSP: $27.20 SRP: $68
5-K Linerless Shorts

5-K Lined Shorts

ght

3-K Unlined Shorts

Agathe ss henley

ELITE SPACER SHORT 5-K LINERLESS SHORT 5”

MI-SH140 MI-SHI130
tech spacer nine swift ™
WSP: $51.20 SRP: $128 WSP: $25.60 SRP: $64 MARCO CREWNECK LS
MI-T100
nine swift ™
Dales Crop Tight WSP: $33.60 SRP: $84

5-K Linerless Shorts

DALES RUNNING TIGHT ENDO II TRAINING PANT VERSUS TRACK JACKET

MI-TP140 MI-MP140 MI-J160 40
nine stretch ™ nine fit ™ technical fleece
WSP: $55.20 SRP: $138 WSP: $51.20 SRP: $128 WSP: $59.20 SRP: $148
P R O DU C T DE VE LO P MEN T PR OJECT T ECHN ICA LS
BASIC STYLE CARDS
P R E L I M I N A RY S TAG E

41
P R O DU C T DE V E LO P MEN T PR OJECT T ECHN ICA LS
BASIC STYLE CARDS
P R E L I M I N A RY S TAG E

42
P R O DU C T DE VE LO P MEN T PR OJECT T ECHN ICA LS
BASIC STYLE CARDS
P R E L I M I N A RY S TAG E

43
P R O DU C T DE VE LOPMEN T PR OJECT RES EA RCH
FORECASTING & RESEARCH
SAMPLE

44
P R O DU C T DE V E LO PMEN T PR OJECT RES EA RCH
FORECASTING & RESEARCH
SAMPLE

45
P R O DU C T DE VE LOPMEN T PR OJECT RES EA RCH
FORECASTING & RESEARCH
SAMPLE

46
THANK YOU

IRIS CHAU

telephone 604-767-7740
email: iristtchau@gmail.com

IRIS CHAU
PORTFOLIO OF
RELEVANT WORKS
2018
47