Create visibility of the brand

Increase brand share and awareness

Engagement through the Campaign

• Promotional Post • Outlet Mapping
• Product Showcase • Press Link/ Achievements
• Videos • Special Day
• Campaign
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• • “ভাই কত?”

• “সাধ্যের মাধ্ে শীতল হাওয়া”

• “েক্কি কমাধ্ত েধ্ া অফার”
• “ভাদ্র মাধ্সর গরম, এক্কসধ্ত • “রান্নাঘধ্রর জীবন হহাক সহজ”
হহাক নরম”
• • “এই শীধ্ত গরম অফার”
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Date Day 9.30 am 9.30 pm 10.30 pm Date Day 9.30 am 9.30 pm 10.30 pm
1st July 2017 Saturday Pro Show Promo 15th July 2017 Saturday Pro Show Promo
2nd July 2017 Sunday Campaign Pro Show 16th July 2017 Sunday Campaign Pro Show
3rd July 2017 Monday Promo Pro Show 17th July 2017 Monday Promo Pro Show
4th July 2017 Tuesday Campaign Pro Show 18th July 2017 Tuesday Campaign Pro Show
5th July 2017 Wednesday Promo Pro Show 19th July 2017 Wednesday Promo Pro Show
6th July 2017 Thursday Campaign Video 20th July 2017 Thursday Campaign Video
7th July 2017 Friday Pro Show Awards 21st July 2017 Friday Pro Show Awards
8th July 2017 Saturday Pro Show Promo 25th July 2017 Tuesday Pro Show Promo
9th July 2017 Sunday Campaign Pro Show 26th July 2017 WednesdayCampaign Pro Show
10th July 2017 Monday Promo Pro Show 27th July 2017 Thursday Promo Pro Show
11th July 2017 Tuesday Campaign Pro Show 28th July 2017 Friday Campaign Pro Show
12th July 2017 Wednesday Promo Pro Show 29th July 2017 Saturday Promo Pro Show
13th July 2017 Thursday Campaign Maping 30th July 2017 Sunday Campaign Maping
14th July 2017 Friday Pro Show Awards 31st July 2017 Monday Pro Show Awards
 Boost Measurement
Content Promo Product Showcase Videos Campaign/Contest Press Link/Achievement Special Day Total
Quantity 12 24 2 12 4 1 55
Per Post Boost $ 3.00 $ 1.00 $ 20.00 $ 5.00 $ 15.00 $ 5.00
Total Boost $ 36.00 $ 24.00 $ 40.00 $ 60.00 $ 60.00 $ 5.00 225.00
Reach 115,200.00 76,800.00 128,000.00 192,000.00 192,000.00 16,000.00 720,000.00
Minimun
Interest 360,000.00
Consumer Funnel Footfall 36,000.00
Purchase 360.00
Per Post Boost $ 5.00 $ 2.00 $ 30.00 $ 10.00 $ 20.00 $ 10.00
Total Boost $ 60.00 $ 48.00 $ 60.00 $ 120.00 $ 80.00 $ 10.00 378.00
Reach 192,000.00 153,600.00 192,000.00 384,000.00 256,000.00 32,000.00 1,209,600.00
Average
Interest 604,800.00
Consumer Funnel Footfall 60,480.00
Purchase 604.80
Per Post Boost $ 10.00 $ 3.00 $ 50.00 $ 15.00 $ 25.00 $ 15.00
Total Boost $ 120.00 $ 72.00 $ 100.00 $ 180.00 $ 100.00 $ 15.00 587.00
Reach 384,000.00 230,400.00 320,000.00 576,000.00 320,000.00 48,000.00 1,878,400.00
Maximum
Interest 939,200.00
Consumer Funnel Footfall 93,920.00
Purchase 939.20
 Consumer Funnel (Est.)
Reach Cost per Reach Interest Cost Per Interest Footfall Cost Per Footfall Purchase Cost Per Purchase
Min 720,000.00 $ 0.000313 360,000.00 $ 0.000625 36,000.00 0.00625 360.00 $ 0.63
Max 1,209,600.00 $ 0.000313 604,800.00 $ 0.000625 60,480.00 0.00625 604.80 $ 0.625
Avg 1,878,400.00 $ 0.000313 939,200.00 $ 0.000625 93,920.00 0.00625 939.20 $ 0.625

**All amounts are estimated.

Interest= 50% of Total Reach
Footfall= 10% of Total Interest
Purchase= 1% of Total Footfall
 Consumer Funnel (Est.)
Min Max Avg

720,000.00 1,878,400.00
1,209,600.00

360,000.00 604,800.00 939,200.00

36,000.00 60,480.00 93,920.00

360.00 604.80 939.20

Consumer Funnel (Est.) Reach Consumer Funnel (Est.) Interest Consumer Funnel (Est.) Footfall Consumer Funnel (Est.) Purchase
 SL Description Amount/MONTH
1 60 Facebook Posts
2 Planning and Strategy
3 Content Creation
4 All Designs & Creative
5 Result Analysis 90,000.00
Communication with Audience (answering
6
comments, messages etc.)
7 Boosting Support
8 1 Facebook LIVE video
Total 90,000.00
Add: 15% VAT 13,500.00
Grand Total 103,500.00
Amount In Word :BDT One Lakh Three Thousand Five Hundred Taka Only / Month
SL # Description Qty Rate
1 Facebook Live 1 5,000.00
2 Facebook Live with proper camera and animation setups 1 15,000.00
3 Video shoot on selected topic 1 30,000.00
4 Product showcase photoshoot 1 15,000.00
5 Regular photoshoot 1 10,000.00
5 Additional Facebook posts 1 1,000.00
6 Transportation 1 Will be billed at actual

Note: 15% VAT will be added to the actual cost

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