NAME OF THE RESPONDENT : RAVI

GENDER : MALE

INCOME : 80000

AGE : 25
S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 5

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : NIRANJAN REDDY

GENDER : MALE

INCOME : 90000

AGE : 24
S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 5

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 4

successful ?

4 Are the brands getting right ? 2

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 4

brand loyalty programs ?

8 Does bad customer service via social media 5

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 3

outcomes ?

10 Is your loyalty program really building loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 3

markets ?

13 Brand loyalty is more important ? 2

14 Are you satisfying customer needs ? 1

15 Does the impact of brand equity on people effect 4

them ?
NAME OF THE RESPONDENT : GANESH

GENDER : MALE

INCOME : 60000

AGE : 26
S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 3

2 Are the major misconceptions in industry 5

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 4

successful ?

4 Are the brands getting right ? 2

5 Are the brands getting wrong ? 5

6 Can brands successful launch new programs ? 1

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 5

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 4

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 3

markets ?

13 Brand loyalty is more important ? 2

14 Are you satisfying customer needs ? 1

15 Does the impact of brand equity on people effect 4

them ?
NAME OF THE RESPONDENT : ANIL REDDY

GENDER : MALE

INCOME : 70000

AGE : 25

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 3

2 Are the major misconceptions in industry 5

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 5

6 Can brands successful launch new programs ? 1

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 1

15 Does the impact of brand equity on people effect 4

them ?
NAME OF THE RESPONDENT : VENKATESH

GENDER : MALE

INCOME : 50000

AGE : 30

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 5

2 Are the major misconceptions in industry 2

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 3

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 3

7 Are readers of brand loyalty know all about 5

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 3

markets ?

13 Brand loyalty is more important ? 2

14 Are you satisfying customer needs ? 1

15 Does the impact of brand equity on people effect 4

them ?
NAME OF THE RESPONDENT : RAJESHKER

GENDER : MALE

INCOME : 60000

AGE : 28

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 2

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 5

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 4

outcomes ?

10 Is your loyalty program really bulding loyalty ? 5

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 1

15 Does the impact of brand equity on people effect 4

them ?
NAME OF THE RESPONDENT : BHARGAV

GENDER : MALE

INCOME : 90000

AGE : 36

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 1

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 5

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 4

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 3

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 1

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 2

them ?
NAME OF THE RESPONDENT : SUDHEER

GENDER : MALE

INCOME : 86000

AGE : 32

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 4

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 1

5 Are the brands getting wrong ? 4

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 5

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 3

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 2

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : SANDEEP

GENDER : MALE

INCOME : 96000

AGE : 34

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 3

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 3

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 1

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 5

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 3

15 Does the impact of brand equity on people effect 4

them ?
NAME OF THE RESPONDENT : NARENDRA

GENDER : MALE

INCOME : 98000

AGE : 35

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 5

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 2

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 4

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 1

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 5

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 2

them ?
NAME OF THE RESPONDENT : PAVAN

GENDER : MALE

INCOME : 86000

AGE : 36

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 1

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 2

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 5

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : M.GEETHA ANIL

GENDER : FEMALE

INCOME : 100000

AGE : 29

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 2

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 5

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 2

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 5

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : JANSI

GENDER : FEMALE

INCOME : 97000

AGE : 32

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 1

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 3

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 2

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 1

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 5

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : ARJUN REDDY

GENDER : MALE

INCOME : 86000

AGE : 32

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 5

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 4

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 4

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 2

evaluations ?

12 Is branding importance in business to business 5

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 2

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : PRASHANTHI

GENDER : FEMALE

INCOME : 120000

AGE : 34

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 3

2 Are the major misconceptions in industry 1

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 2

outcomes ?

10 Is your loyalty program really bulding loyalty ? 1

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 5

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : TEJA BHARGAVI

GENDER : FEMALE

INCOME : 1110000

AGE : 36

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 2

2 Are the major misconceptions in industry 4

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 2

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 1

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 5

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : REDDY PRIYA

GENDER : FEMALE

INCOME : 98000

AGE : 36

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 4

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 1

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 2

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 5

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : MAMATHA

GENDER : FEMALE

INCOME : 99000

AGE : 37

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 2

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 1

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 5

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : ASHOK

GENDER : MALE

INCOME : 95000

AGE : 34

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 3

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 3

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 5

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 5

14 Are you satisfying customer needs ? 4

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : PRATHUSHA

GENDER : FEMALE

INCOME : 130000

AGE : 31

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 1

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 2

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 2

11 Did promotions has a negative effect on brand 5

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 1

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : RAJ KUMAR

GENDER : MALE

INCOME : 130000

AGE : 38

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 2

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 5

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 1

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 2

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 4

14 Are you satisfying customer needs ? 5

15 Does the impact of brand equity on people effect 1

them ?
NAME OF THE RESPONDENT : AMITH

GENDER : MALE

INCOME : 99000

AGE : 37

S.no Questions SA A N DA SDA

1 Are loyalty programs worth for restaurants? 1

2 Are the major misconceptions in industry 3

leaders have about loyalty programs ?

3 Was the traits of a brand loyalty program 3

successful ?

4 Are the brands getting right ? 4

5 Are the brands getting wrong ? 5

6 Can brands successful launch new programs ? 5

7 Are readers of brand loyalty know all about 3

brand loyalty programs ?

8 Does bad customer service via social media 4

affect the brand loyalty?

9 Does brand loyalty nediate brand equity 5

outcomes ?

10 Is your loyalty program really bulding loyalty ? 4

11 Did promotions has a negative effect on brand 3

evaluations ?

12 Is branding importance in business to business 2

markets ?

13 Brand loyalty is more important ? 3

14 Are you satisfying customer needs ? 2

15 Does the impact of brand equity on people effect 2

them ?