www.nationalacademy.edu.in
www.nasm.edu.in
NATIONAL ACADEMY
OF SPORTS MANAGEMENT
www.nasm.edu.in
NATIONAL ACADEMY
OF SPORTS MANAGEMENT
NATIONAL ACADEMY
Mumbai Delhi
NASM, Nagindas Khandwala College, National Academy,
Bhavishya Bharat Campus, S. V. Road, B2, Sector 4, Main DND Road,
Malad (W), Mumbai - 400 064. Near HDFC Bank, Noida - 201301.
(022) 28444 111 / 77188 62664 (0120) 455 9131 / 455 9132
E-mail: mumbai@nasm.edu.in E-mail: delhi@nasm.edu.in
Ahmedabad Jaipur
National Academy, 3rd Floor, Shoppers Plaza 2, National Academy, PHD House, Plot No. G 68 [C],
C. G. Road, Opp. Municipal Market, Navrangpura, B2 Bypass Road, RIICO Industrial Area,
Ahmedabad - 380 009. Mansarovar, Jaipur - 302020
(079) 400 62928 / 74830 (0141) 2398941 / 2398961
E-mail: ahmedabad@nasm.edu.in E-mail : jaipur@nasm.edu.in
www.nasm.edu.in
Our vision is to nurture our students, expose
VISION
them to some of the most real-time complex
situations and offer them a distinctive platform
to learn the smart ways of management. We
believe that to excel and to become a world-class
Sports Management Academy, we need to make
every effort to constantly research, upgrade and
adopt the fine ways of imparting knowledge.
MISSION
comprehensive education in the field of Sports
Management. We intend to, transform one’s
proficiency of managing National & International
Sports. Our purpose is to cater the ever-
increasing & roaring requirement of Professional
Sports Managers at-large possessing highly rich
academics combined with practical experience of
dealing with situations in an innovative and
effective manner.
VALUES
together successfully & thus achiveing :
l Respect for the community.
l Passion for excellence.
l Relationship of mutual trust.
l High ethical & moral standards.
l Recognition of efforts and achievements.
l Service focused organization.
l Research & Innovation as a way of life.
ACADEMIC
PHILOSOPHY based on EIGHT I’s
The Courses of National Academy of Sports Management have been conceptualized in
accordance with eight principles. These are:
INNOVATIVE IDEAL
We provide up-to-date and relevant curricula, one Our aim is to portray ourselves as a hub of
that is abreast with the latest developments of the excellence and strive towards building strong
Sports Management Industry; relationships within the industry;
INTERESTING INTELLECTUAL
Aiming to hold the student’s curiosity and interest We believe in playing an active role in shaping the
levels, our educational approach is pragmatic with personalities of our students so that they can
an interesting mix of theoretical and practical effectively contribute towards their social
concepts; obligations towards the society at large;
INDEPENDENT INDUSTRY
With the objective of nurturing well-groomed and We lay a high degree of emphasis on building a
confident professionals, we strive to prepare our strong industry connect. Practical training,
students towards a successful career in Sports internships, workshops help in collaborating with
Management; the corporate world.
INSPIRED INDIVIDUALISED
From time to time, we aim to provide our students Meticulous and personalized evaluation with
with numerous challenging opportunities, thanks continuous feedback, as important benchmarks,
to many of our pedagogical innovations. This helps we continuously strive towards making our
to keep them mentally challenged and striving to knowledge dissemination processes robust and
overcome their inhibitions; progress driven;
ABOUT
SPORTS INDUSTRY
The Indian Sports sector has seen a significant employment opportunities for more than 15000
socio-economic impact contributing to 1-5 per cent people.
of national GDP. Sports not only boost the youth and
The sports goods merchandises and apparel
instill pride among citizens, but also facilitate social
segment itself provides employment to more than
and economic development of a nation.
500,000 people. The sports goods market in India
The last decade has seen the Indian sports industry was valued at Rs. 13500 Crores in 2014-15. The
expanding its boundaries with the rising popularity of market is growing at 35-40% a year and is expected
the of various leagues such as the Indian Premier to reach Rs. 30400 Crores by the end of 2018. The
League (IPL) ,the Indian Super League, Hockey India industry exports nearly 60% of its total output to
League etc. sports-loving people the world over.
The performance of our teams like the Indian Cricket The future of the Indian Sports Industry seems very
Team winning the T20 & the Cricket World Cup, bright. Along with the existing leagues expanding,
teams & icons like Mary Kom, Leander Paes, Saina sports brands available in the country are also
Nehwal, Abhinav Bindra etc. winning numerous titles increasing. India has hosted some of the biggest
in their respective sports. have also contributed to sports tournaments in the world – FIFA U17 World
this fact . Cup in 2017, India will also hosting Hockey World Cup
in 2018 etc, thus making the best opportunities
Case in point, IPL as a property has become nearly
available to the sports managers of the country.
5 times its value, directly and indirectly, generating
WHY
SPORTS MANAGEMENT ?
Success of Leagues 366,533 with skills (Physiotherapy, Medicine etc)
for player development, & 78291 with skills
The Indian Sports sector has seen a significant socio-
(Commentator, Referees, Team Managers) for
economic impact, contributing to 1-5% of the
Matches
National GDP. Sports not only boosts the youth and
instills pride among the citizens, but also facilitates In the present day, the BCCI, which is the most
social and economic development of the nation. affluent cricketing body in the world, has undertaken
the foremost measure towards the appointment of a
Rising interest of Corporates & Film Industry
full time CEO for the organization.
Corporates and Conglomerates such as, Reliance
The All India Football Federation (AIFF) is also
Industries and Hero Motors are now actively taking
making it obligatory on the part of all of the Clubs
interest to adopt sports other than Cricket by
taking part in the I-League to hire the services of a
endorsing , Indian Super League and the Hockey
full time salaried CEO to cater and regularize the
League respectively thus bringing in higher
management of such Clubs.
investment and professional intellect. With the
involvement of celebrities, there is a lot more Rising Demand for Sports Professionals
glamour in sports which has a special allure to the Sports in India is gradually maturing, with a
national and international brands, inviting these to professional attitude thereby creating employment
the fore. opportunities as well. The total budget of sports
The Pro Kabaddi League, which was viewed by more development & education in India is Rs. 3,118
than 500 million, attests to the popularity of non- crores, a positive indication on the growth of the
cricketing sports in India. Along with these league Sports industry.
based tournaments, some of the world's most Thus the industry is considering seriously skilled
prestigious motor sports competitions such as personnel as sports manager who, aside from the
F1 Grand Prix & the MotoGP have also gained technical aspects, would also have an understanding
popularity. of sports marketing, application of law in sports,
sports finance, sports entrepreneurship, facility
Untapped Opportunity
management, leagues and team management etc.
As much as it is a rising phenomenon, Sports Apart from the various Sports Federations, Leagues,
Management is still at a nascent stage in India and is Franchisees etc. there are Sports Marketing firms
mostly unorganized. A study on Skill Gap in the sports such as Procam, Rhiti Sports and Professional
sector by National Skill Development Centre (NSDC) Management Group and broadcasters such as Star
found that by the year 2022, India would need the Sports, Sony, ESPN, Ten Sports etc. who also recruit
following professionals : sports managers.
CAREER OPPORTUNITIES
The objective of NASM programs is - to train the individuals in the
world of sports, who wish to focus their professional careers in
sports management, also for professionals in the field of sports
who wish to update their knowledge, professionals from other fields
of knowledge who wish to enter the sports world, or professional
athletes who, having retired from competition, aspire to continue in
the sports arena as managers.
Upon completion of the program, students will be able to work in a
variety of fields, from branding and marketing to working with sports
apparel, Below are some indicators –
l Sports Federations
l Sports Marketing & Branding
l Sports Merchandising
l Sports Celebrity Management
l Sports Journalism
l Sports Facilities Management
l Sports Event Management
l Sports Equipment Manufacturing
l Recreation and Sports Club Management
l Sports Media & Broadcasting
l Sports League & Team Management
l Sports Retail
l Sports Agencies
l Sports Tourism
l Sports Marketing Research
and many more...
NATIONAL ACADEMY
www.nationalacademy.edu.in
NATIONAL ACADEMY
www.nationalacademy.edu.in
Since the establishment of its first Event always strived to foster a unique learning
Management Education Institute in the year 2000, environment for aspiring students thereby helping
National Academy has grown to become one of the them develop and master the new-age and futuristic
leading education group in the country. National leadership skills.
Academy Campus is a unique learning environment
for aspiring students to develop and master the new National Academy today is delighted to be associated
age and futuristic management skills. with brands such as Times of India, Fremantle Media,
Sportz Interactive, KOOH Sports, Body Power Expo,
Staying true to the traditions of the Academy, all its Sportz Consult, Sports Gurukul, Asian Business
educational courses combine academic learning Exhibition & Conferences Limited (ABEC), Adani
with practical experience and are designed to meet Group, Team Rustic, Red Cherry Entertainment,
the needs of the employers and industry. All the Clock Work, Headrush, UBM, Wizcraft, Percept
Institutions of National Academy are subject to a Limited, Star Network, TV18 Network, SDIPA, Balaji
stringent academic quality assurance which ensures Telefilms, Red Cell, Brand Mela and many more.
students receive the renowned high-level of
qualitative and latest education. National Academy has also setup a first of its kind
Research Cell related to Events, Media & Sports,
National Academy has today spread its wings and which give professionals from the Industry to
played a pioneering role in setting up premier Research on Innovative subject and also help the
Colleges like National Academy of Event Industry to Evolve to the next level.
Management & Development (NAEMD), National
Academy of Sports Management (NASM). National
Academy of Film, Media & Communication (NAFMC)
and National Academy of Science & Creative Arts
(NASCA), with campuses spread across Mumbai,
Delhi, Ahmedabad and Jaipur. The group offers
recognised University Degree and Diploma courses
in fields like Event Management, Sports Manage-
ment, Media, Films and Communication,
www.nasm.edu.in
State of the Art Infrastructure with Hi Tech Facilities
Highly Qualified & Experienced Faculty from the Industry
NATIONAL ACADEMY OF
SPORTS MANAGEMENT
National Academy of Sports Management (NASM) sports management with a rigorous business
is the first institute in India to offer recognised curriculum.
University Degree & Diploma in Sports Management.
NASM has developed the programs to provide a
NASM is committed to producing an elite class of
holistic view of the sports industry to the students,
sports managers and executives who will be
thus offering Masters & Bachelors Degree in Sports
academically, professionally and ethically sound,
Management. NASM also offers Post Graduate &
having a practice oriented approach.
Under Graduate Diploma in Sports Management for
Sports as a domain has expanded globally as well as students who are looking to specialize and enhance
in India in the last decade, thus increasing the need their career in sports.
for dedicated professionals in the various areas
These programs are specially designed with a focus
associated with the world of sports and its
to provide a foundation in the education of sports
associations. There lies an inherent need for specific
management.
training in the field of sports management.
The aim is to provide a state-of-the-art environment
The purpose is to train and develop Sports executives
with global standards through our international
and administrators catering to bridge the scarcity of
affiliations. NASM has tied-up with various
experts vis- a-vis the needs of the industry. To attain
international organizations and associations and is a
that goal, students will be instilled with basic and
member of several international fraternities. Our
advanced theories and techniques in the discipline
students would be able to experience international
of management, marketing, merchandising, tourism,
standards of talent and skills which will assist them
law etc. pertaining to sports. NASM's credo is to go
to achieve personal benchmarks and deliver these
beyond the business of sports, thus combining
standards in their career.
MASTERS BACHELORS
DEGREE DEGREE
MBA/MSM BBA/BMS
Master of Sports Management Bachelor of Management Studies
Duration: Two Years in Sports Management
Eligibility : Graduate from any Stream Duration: Three Years
Eligibility : 10 + 2 from any Stream
PGDSM DSM
Post Graduate Diploma in Diploma in
Sports Management Sports Management
Duration: One Year Duration: One Year
Eligibility : Graduate from any Stream Eligibility : 10 + 2 from any Stream
NATIONAL ACADEMY STUDENTS AT
PRACTICAL TRAINING
Sagar Balaji Saad Shaikh Ajanth Selvaraj Aakriti Bhardwaj Siddharth Sahoo
Pegasus India Mumbai Juniorthon Sportz Interactive Mumbai Cricket Club Bayside Sports
Jenil Shah Anshul Purohit Kinjal Hathi Arjun Bhagat Arpan Haryani
GoSports Foundation Finkick Adventures IPL SRH Square off Sports Sportz Interactive
Harsh Ranavat Parth Ganbote Shailee Chaney Rahul Gharpure Amol Rawat
Meraki Sport Ocean Camp Procam International WIFA Sports For All (SFA)
Saurabh Mopkar Kartik Kanchan Subha Chakraborty Albina Joshi Samarth Shetty
IPL Mumbai Indians Sportz Consult Decathlon Quiddo Sports Sports 360
Priyanka Alim Ravi Iyer Anita Kumari Prasanna Kanade Subhashish Phanse
Sports Reconnect Sports Gurukul Rolling Nicks Sports Ignite IISA
NATIONAL ACADEMY
OF SPORTS MANAGEMENT
www.nasm.edu.in