MBA Curriculum at Metropolitan University, Sylhet

Professor Md.
Taher Billal Khalifa Ph D

Dean
School of Business & Economics
Metropolitan University, Sylhet
Message from the Dean
It is really enthralling to share my thoughts with you as you surf and read our stuffs. Metropolitan
University, Sylhet offers some of the fastest growing and highest demand Business-related
programs. It is a place where two important goals can be reached. The first goal is to acquire the
knowledge by committing and then developing quality skills to become employable so you can be
an independent adult. This is guided through our motto “Committed to excellence”.
Located in the beautiful landscapes of Sylhet city, our students and faculty are actively engaged in
academic, research, and community service projects that make an immediate impact on the quality
of economic growth in our region. You will find our national and internationally renowned faculty
to be highly focused on student success. The faculties are dedicated to bringing real life experiences
into the classroom and business setting to enhance the learning outcomes of the students.
We are very proud of our students and the opportunities they have to positively impact the future of
Business. We invite you to take a closer look at the academic programs detailed on this website.
Each program site has the admission requirements, selection process, and, should you need further
information, contact information for program representatives.
The experience here at Metropolitan University, Sylhet is demanding, but it is eminently rewarding.
Here you can follow your curiosity to explore new things, to encounter new ideas and opinions and
discover your own capabilities. Here you can have the adventure of relating to people of other
backgrounds. Here, with the help of a caring faculty, you will have the opportunity to clarify and
put in place your own values and principles. Few campuses provide an atmosphere more conducive
to the “harmonious development of the physical, the mental and the spiritual powers,” which is
what true education is all about. We challenge you to prepare well for the next Industrial revolution
and in the era of smart devices. Seize the day, seize the opportunity, and be a part of us!
Best Wishes in Your Academic Career
1 Curriculum of MBA Program, Business Administration Department, MU

Md. Masud Rana
Assistant Professor and Head
Department of Business Administration
Message from the Head
The Department of Business Administration is a highly acclaimed, dynamic and forward-looking

department. It is committed to staying at the forefront of developments in research, education and
entrepreneurship. The Department operated as a center of academic excellence is manifested in the
significant research output of the faculty and the professional success of its graduates. The
department equips students with high-quality academic learning and multifaceted skills. Students
acquire advanced knowledge in the fields of business management and business communication
along with a solid basis on Business Administration and relevant fields of Applied Economics. The
Department supplies qualified graduates specialized in different business areas to industry with
contemporary management skills. Business Administration Department at present runs two
programs simultaneously namely, BBA program (equivalent to 4-Year Honors) and MBA program
(equivalent to a Masters degree). The students of Business Administration Department have the
opportunity to specialize in one of the following major areas:
 Accounting Information Systems

 Management Information Systems
 Management
 Human Resource Management
 Marketing
 Finance, and
 Banking.
The Department of Business Administration has a carefully designed curriculum at the

undergraduate and the graduate levels which offers a wide range of knowledge (Management,
Accounting, Marketing, Finance, Quantitative Methods, Law, New Technologies, etc.) aiming at
integrating business education with the recent developments and providing of future leaders in the
private and public sectors. Our mission, objectives, cognitive and administrative skills,
communication and social forms of behavior will create executives who able to play a key role in
organizations and to open new prospects of forming and developing the leaders of tomorrow. The
close ties of the department with the business community, the opportunities for internships and
international mobility, and the focus of the program on skills such as complexity management,
critical thinking, and creativity, enhance graduates’ competitive advantage in the job market.

General Information
The waves of globalization of knowledge, its expansion and dissemination have brought about a radical shift
in the concept of Universities. The idea of establishing a private university to provide quality education at an
affordable cost in Bangladesh especially Sylhet was initially mooted by a group of prominent academics,
business leaders, professionals and education enthusiasts led by Dr. Toufique Rahman Chowdhury and
professor M Habibur Rahman. A further shift is registered in dismantling the age-old notion that the State
alone is to shoulder the burden of tertiary education and accommodating the Private Universities to share
this national duty, of course, without making any compromise with academic excellence and other matrices
of University education. Metropolitan University joined this historic shift to bring about quality University
education at an affordable cost to the students at their doorsteps. Metropolitan University was established in
May 3, 2003 by an eminent social worker, Dr. Toufique Rahman Chowdhury with the approval of the
Ministry of Education under the Private University Act, 1992 (amended in 1998). Classes started on 3 May
2003 with -- faculty members and 17 students in the campus located at Al-Hamra, Zindabazar, Sylhet-3100,
Bangladesh. Today there are over 100 permanent faculty members now serving in various disciplines of the
university and approximately 3000 enrolled students. There are 4 schools and 6 departments under these
schools. The most promising characteristic of this university is free from politics (for both teachers and
students) and the university is promising in academic activities as a result all the programs are completed on
stipulated time period. So, then there is no session jam at any way in all academic activities. Many national
and international research projects and conferences are ongoing. Student accommodation facility is very
well. University ensures small class size to make close contact between students and teachers. There are
three female students’ hostels. Library and laboratory facilities are also available with books, modern
technologies and equipments.
This is a social commitment of Metropolitan University mainly to our nation for promoting better education
to meet the changing needs of the globe in the 21st century. The University will serve the citizens of the
home country and also of other countries through its instructions, research and outreach programs and
prepare them to meet the challenges of the global economy successfully.
Vision, Mission and Strategies of the University
Metropolitan University, Sylhet is one of the first growing private university in Sylhet has acted as a
powerful performer in the education and cultural life of the Northern region of Bangladesh. The university
aims to produce well-rounded individuals capable of thinking and managing in a comprehensive way. Now,
it has established itself as a center of excellence in the arena of tertiary education in Bangladesh. The
academic programs and relevant activities are driven by the needs of the community in the light of global
contest. However, the vision, mission and goals of the university are as discussed below:
Vision:
Our vision is to emerge as a preeminent teaching and research university recognized around the globe
through innovative education, creation and application of knowledge, and community engagement. We
thrive on building an able and patriotic nation and we aspire to create a just and equal humane society for the
generations to come.
Mission:
Our mission is to provide our prospective and current students with globally compatible tertiary education
characterized by academic excellence in a range of subjects pertinent to the present and future social needs.
In addition to academic requirements, we teach our students necessary lessons on moral values, ethics,
manner & etiquette, self-respect, dignity, and patriotism, which together enable them to become eligible 21st
Century citizens. We host a diverse, animated, and stimulating learning environment in which our students
can realistically prepare themselves for pursuing their academic, personal, and career goals. By creating new
insights through research and by sharing what we learn, we contribute to making the world a better place.
Strategies:
In order to materialize the mission we pursue strategies including-but not limited to -the following:
 Giving our students real world industrial exposure through industry-academia collaboration and
actively engaging the alumni in that regard;
 Providing the students with various technological orientations that enhance their capabilities for
thriving in the knowledge economy and social dynamism;
 Promoting co-curricular and extra-curricular activities to ensure comprehensive development of the
students;
 Engaging the faculty members in active research as well as other pedagogic programs in order to
harness their teaching and research potentials;
 Maintaining ideal research & development facilities suitable for postgraduate and doctoral research
as well as other development projects and initiatives; and
 Updating the curriculum and other requisites to accommodate the changing national priorities and
global developments on a progressive basis.
Core Values:
 Integrity - Ethical and moral uprightness
 Discipline - Discipline in Life
 Creativity - Creativity in all spheres
 Commitment - Quality academic standards.
 Wisdom - Enhanced education and research.
 Patriotism - Loving the Country by heart.

Department of Business Administration
Department of Business Administration generates an atmosphere of learning for students who seek
knowledge, be impactful business leaders of tomorrow through scholarly pursuits of our qualified faculty
members; and nurturing wisdom, integrity and equity for being a responsible stakeholder in society. The
Business Administration Department, Metropolitan University provides students with various opportunities,
teaching students how to become financially literate, responsible consumers and productive young members
of society. The Business Administration department challenges students to develop critical thinking skills;
citizenship responsibilities; communication competency; value for the arts, literature, and sciences; a love
for learning; and preparation for life beyond.
Business Administration Department at MU has been offering undergraduate and graduate programs in
Business Administration since its beginning for students of both genders. The Department of Business
Administration is the largest department in Metropolitan University. At present it has about 757 students and
25 faculty members, and runs two programs:
 Bachelor of Business Administration (BBA)

 Master of Business Administration (MBA)
The programs offered by us allow students to explore many different career paths, providing business
knowledge and essential tools that are needed to be successful in their future. Today’s market is looking for
bold ideas and brilliant people to implement them. Earning a degree in Business Administration gives you
the forward thinking to a stagnant career into one with sustainable and achievable results. A degree with
Metropolitan University, Sylhet can allow you to launch the career you’ve always imagined. A degree in
Business Administration is designed to expose you to skill sets with a faculty that has both academic and
practical experience. Whether your interests lie in finance and economics, management and marketing,
accounting or HRM, we will prepare you for a rewarding career in a broad range of fields. Combined with a
commitment to experiential learning, you will have opportunities to put your earned skills to work in
numerous businesses, industries and firms in Bangladesh and beyond.
Vision, Mission, Objectives and Values of the Department
Vision:
“Creating Business Graduates for Changing World”
Mission:
The mission of Business Administration Department is to create an educational environment of:
 Academic Excellence
 Adaptability and changeability
 Communicable and presentable
 Community engagement
 Personal growth
 Global awareness, and
 Impactful business leaders for tomorrow.

Objectives:
 To provide business graduates with professional attitudes aligned with modern technology.
 To create ethical sense to operate businesses in the society that can lead the nation to a role model
for others.
 To facilitate research works for faculty members and students.
 To create mobility of the students through state of the art curriculum and learning system compatible
work of the recent trends.
 To provide the community with sense through continuous training and education.
 To enhance opportunities for co-curriculum, extra curriculum, real-life experiences, professional
development and career placement.
Values:
The Business Administration Department focuses on the following values:
 Responsive and Dedicated Faculty
 Innovative and Interactive Teaching-learning
 Impactful and Sustainable
 Innovation and Entrepreneurship
 Socially Responsible and Accountable
 Research and Extension
 Real life engagement
 Responsible Leadership
 National and International Integration
 Patriotism and Cultural Heritage, and
 Community Service.
Academic Programs
The Department of Business Administration is a highly acclaimed, dynamic and forward-looking

department. It is committed to staying at the forefront of developments in research, education and
entrepreneurship. The Department operated as a center of academic excellence is manifested in the
significant research output of the faculty and the professional success of its graduates. The department
equips students with high-quality academic learning and multifaceted skills. Students acquire advanced
knowledge in the fields of business management and business communication along with a solid basis on
Business Administration and relevant fields of Applied Economics. The Department supplies qualified
graduates specialized in different business areas to industry with contemporary management skills. Business
Administration Department at present runs two programs simultaneously namely, BBA program (equivalent
to 4-Year Honors) and MBA program (equivalent to a Masters degree). The students of Business
Administration Department have the opportunity to specialize in one of the following major areas:
 Accounting Information Systems
 Management Information Systems
 Management
 Human Resource Management
 Marketing
 Finance, andBanking.
The Department of Business Administration has a carefully designed curriculum at the undergraduate and
the graduate levels which offers a wide range of knowledge (Management, Accounting, Marketing, Finance,
Quantitative Methods, Law, New Technologies, etc.) aiming at integrating business education with the
recent developments and providing of future leaders in the private and public sectors. Our mission,
objectives, cognitive and administrative skills, communication and social forms of behavior will create
executives who able to play a key role in organizations and to open new prospects of forming and
developing the leaders of tomorrow. The close ties of the department with the business community, the
opportunities for internships and international mobility, and the focus of the program on skills such as
complexity management, critical thinking, and creativity, enhance graduates’ competitive advantage in the
job market.
MBA Program
The Master of Business Administration (MBA) is a terminal professional degree in business administration,
which attracts people from a wide range of academic disciplines as well as businessprofessionals/executives.
The core courses in the MBA program are designed to introduce students to the various areas of business
such as Accounting, Finance, Banking, Marketing, Human Resources, Operations Management, etc. The
students are required to complete 60 credits for an MBA degree. A general waiver of 7 courses (7 x 3= 21
credit hours) will be given to BBA graduates. Students other than BBA degree will avail themselves of
course waiver subject to the approval of department/course waiver committee.
Objectives of MBA Program

 To develop students into leaders ready to take the challenges of today’s global business
environment.
 To develop an understanding of the diverse and rapidly changing the global business environment
for effective decision making and problem-solving.
 To develop strategic and innovative thinking abilities to look at big picture.
 To prepare graduates as effective professionals by solving real problems through the use of
management science knowledge and with attention to teamwork, effective communication, critical
thinking and problem-solving skills.
 To develop the social and ethical values that are the concern to the business community and the
society at large.
 To enhance interpersonal and professional skills that enable them to contribute to diverse sets of
teams and build internal and external relationships that facilitate success in contemporary
organizations.
Outcomes of MBA Program

 Students will be able to demonstrate their ability to adapt to a rapidly changing environment by
having learned and applied new skills and new competencies.
 Students will think strategically and innovatively for effective decision-making and problem-
solving.
 Students will be able to apply decision-making techniques, using both quantitative and qualitative
analysis, to management issues.
 MBA graduates demonstrate leadership skills appropriate for a variety of business contexts.
 Students will be able to solve, analyze and evaluate social, legal and ethical problems that occur at
all levels of business decision making.
 Students will be able to gather, analyze, and synthesize relevant data and information in order to
support management decision-making.
Ordinance for the MBA Program
Admission Eligibility
The minimum qualifications for admission into the MBA program are:
1. Must have a Bachelor degree in any discipline from any university with acceptable academic system
and standards.
2. An acceptable score in admission test to be conducted by the university
Degree Requirements
1. Completion of 20 courses (60 credit hours) including project paper/internship.
2. Passing of all courses individually and securing a minimum CGPA of 2.00. The residency
requirement is 13 courses (39 credit hours).
3. A satisfactory record of conduct and behavior.

Course Waiver
A maximum of 7 courses (21 credit hours) from the list of foundation courses may be waived by the
program coordinator, head of the department and the dean of the school provided the following criteria are
met:
(a) the same or similar courses were completed securing at least a grade of B or equivalent at the
graduate or undergraduate level from MU or any other university having acceptable academic
system and standards, and
(b) one course based on hands-on practical experience in a reputed business organization/enterprise.
Program Structure
The MBA program consists of 7 foundation courses, 8 core courses, 4 concentration courses, and a project
paper/internship report. All courses are of three credit hours. The program structure is summarized below:
Table : Program Structure
Type of courses No. of courses Total credit
Foundation Courses 7 21 (=7 x 3)
Core courses 8 24 (=8 x 3)
Concentration Courses 4 12 (= 4 x 3)
Project Paper/ Internship Report 1 01 (= 1 x 3)
Total 20 60 (= 20 x 3)
Duration of the Program

3 to 5 semesters (12 months to 20 months) depending on number of courses waived. All classes are held in
the evening and Fridays.
Areas of Concentration
A student of the MBA program can choose one of the following 12 areas of concentration. (A Major
Concentration will be offered only when at least 10 students register in the course and a suitable course
teacher is available).
● Accounting Information Systems ● Finance
● Banking ● Marketing
● Human Resource Management ● Management
● Management Information System
Students have to choose four concentration courses in a particular area.
Grading System
In each course, a student will receive the following letter grades: A+, A, A-, B+, B, B-, C+, C, D and F,
depending on his/her performance in the course. Grade “F” is a failing grade. The numerical equivalence of
the grades along with meaning for each grade is shown in the table below:
Table : Grading System

Numeric Grade Marks Range Letter Grade Grade Point Remarks
80% and above 80  100 A+ 4.00 Outstanding
75% to less than 80% 75  79 A 3.75 Excellent
70% to less than 75% 70  74 A- 3.50 Very Good
65% to less than 70% 65  69 B+ 3.25 Good
60% to less than 65% 60  64 B 3.00 Above Average
55% to less than 60% 55  59 B- 2.75 Average
50% to less than 55% 50  54 C+ 2.50 Below Average
45% to less than 50% 45  49 C 2.25 Poor
40% to less than 45% 40  44 D 2.00 Pass
Less than 40% 00  39 F* Failure 0.00 Fail
I** Incomplete 0.00
W** Withdrawal 0.00
S** Supplementary 0.00
AB Absence 0.00

Teaching-learning and Assessment Strategy
Class Attendance and Participation 10

Mid-Term Exam 30
Class Performance
60% class attendance is mandatory for a
Class Tests / Quiz 10
student in order to appear at the final
Assignments/Presentation 10 examination.
Class Performance Total 20
Final Exam 40
Grand Total 100
Grading and other Policies

 Grading will be performed as prescribed by Metropolitan University
 Class tests and quizzes will be administered at the beginning or end of certain class periods over the
materials covered in each session.
 All test dates are subject to change and all revisions to the schedule will be announced in the class. It
is the student’s responsibility to be aware of any changes announced if he/she is absent from the
class.
Class Rules
 You must bring your suggested text book to your class every day.
 Cell phones MUST be muted during the class and exam hours.
Incomplete Grade
For incomplete coursework, a student may be assigned an incomplete grade, which will be recorded as “I”
along with an alternative grade based on an assessment of the work completed in that course. A student will
be permitted to complete an incomplete course within four weeks from the date of publication of the
semester’s results. If a student fails to complete the coursework, he/she will automatically earn the
alternative grade.
Course Improvement
A student may sit for exam for a course with a grade of <B (less than B) if he/she thinks that improvement
of the grade is necessary and possible. In this case, student is allowed to sit for exam in the immediate
supplementary exam for improving the grade (only for 40 marks).
Repeating a Course
A course may be taken only once for a grade. However, a student who has received an “F” grade in any
course must repeat that course and obtain a minimum “C-” grade in order to meet the degree requirement.
Such repeat will be allowed at the end of the program or whenever the course is offered, provided that the
number of courses including the repeat one for a student does not exceed five in a semester. The grade
earned on the retake will be shown in the Grade Sheet along with the “F” grade earned when the course was
first taken. However, the previous “F” grade(s) will not be used in the calculation of CGPA.
Student’s Advisor
After admission, every student will be assigned an Advisor from the teachers of the relevant discipline to
guide him/her throughout the term. The Advisor will maintain a student card containing complete academic
records of the student, a duplicate of which will be supplied to the student at the end of every term.

Academic Standing of a Student
To remain in good standing, a student must maintain a minimum CGPA of 2.00. The GPA or CGPA will be
calculated on the basis of the number of courses completed, including the course(s) in which the student
receives an “F” grade until he or she repeats the course and the “F” grade is substituted by a passing grade.
Dismissal
If a student failed to maintain a minimum CGPA of 2.00 at the end of a semester. A student obtaining a
CGPA of less than 2.00 shall have to sit for improvement. If a student fails to secure more than 2.00 in two
subsequent improvement examinations then his or her studentship will be canceled.
Class Attendance
A student is required to attend all classes held during each semester. Only five absences per course per
semester may be excused. A student may be given a reduced or an “F” grade or be dismissed from the
program for unexcused absences. However, the final decision regarding any proposal for dismissal on the
grounds of unexcused absences will be made by the Academic Committee of School of Business,
Metropolitan University.
Internship Program / Thesis

The internship aims atproviding on-the-job exposure to the students and an opportunity for translating
theoretical concepts to real-life situations. Students are placed in business enterprises, NGOs and research
institutions for an internship. The duration of the internship is 10 weeks of organizational attachment and 2
weeks of report finalization work.
Alternatively, a student may undertake a research work on a business of management topic under the
guidance of a supervisor. In either case, the student is required to prepare and submit the report/Thesis
within the time specified and appear a viva.
Transfer of Credit Hours

Transfer of credit hours from the institution(s) having an equivalent curriculum, comparable grading system
and grading standard may be allowed for a maximum of 30 credit hours, provided that a student has obtained
minimum “B” grade in the courses eligible for transfer. Transfer of credit will be considered only after a
student enrolls in the program after fulfilling the admission requirements as applicable for regular students.
All applications for transfer of credit will be considered by School of Business, Metropolitan University on a
case-by-case basis.
Withdrawal from the Program

A student may apply for withdrawal from the program after completion of a semester, provided that he/she
is in good standing (as defined in section 3.5). Application for withdrawal on other occasions may allow by
the Academic Committee. A student having incomplete grades will not be allowed withdrawal from the
program. A student withdrawing from the program must complete the program within a period of 5 (Five)
academic years from the date of initial registration. The re-entering student can only be accommodated
within the courses offered for the regular students. Withdrawal from the program will be allowed only once.
Grievance Procedures Regarding Grades

If a student is aggrieved by the evaluation and grading of academic work by his/her faculty instructor or
supervisor, he/she may file a grievance application as per the approved procedure of School of Business,
Metropolitan University.
Unfair Means
Students are strictly forbidden from adopting unfair means in class assignments, tests, quizzes,
examinations, project work, term papers, and reports.

The following acts or activities shall be considered as the adoption of unfair means during examinations and
other contexts:
i) communicating with fellow students for obtaining help;
ii) copying from another student’s script or report or paper;
iii) copying from printed matter, hand-written script, writing on desk or palm of the hand, or from
other incriminating documents ;
iv) possession of any incriminating document, whether used or not ;
v) any approach in direct or indirect form to influence a teacher concerning grade ;
vi) Unruly behavior which is disruptive of the academic program.
If a student is detected by the instructor to have adopted unfair means, he/she may be given an “F” grade for
the assignment, test, quiz, paper, report, examination or for that course, at the discretion of the instructor.
Adoption of unfair means may result in the dismissal of the student from the program and expulsion of the
student from the program and as such from the Metropolitan University.
Academic Probation and Dismissal

For the students of both undergraduate and graduate programs, the minimum CGPA requirement for
acceptable academic standing will be 2.00. If a student’s CGPA falls below 2.00 during any semester, she/he
will be placed on academic probation. Undergraduate students, who have completed less than 60 credits,
will be given maximum 3 (three) ‘Probation Notices’ in consecutive terms/semesters (once in a
term/semester) to come out of the state of probation. If such students fail to raise their CGPA to the level of
2.00 or more within the given time period, they will be dismissed from the respective program. The students
whose completion of credit are 60 or above, may be given more than 3 (three) probation notices (once in a
term) which would require to be placed in the meeting of the Academic Council for its approval.
In case of graduate programs, maximum 3 (three) ‘Probation Notices’ in consecutive terms (once in a term)
will be given to the students to come out of the state of probation whose completion of credits are below 15.
In case of failure to raise the CGPA to the level of 2.00 or above within the stipulated time period,
concerned students will be dismissed from the respective program. The graduate students whose completion
of credits are 15 or above/more may be given more than 3(three) Probation Notices (once in a term) which
would also require to be placed in the meeting of the Academic Council for approval.

MBA Program Curriculum Summary
MBA Program Course Summary
Type of courses No. of courses Total credit
Foundation Courses 7 21 (=7 x 3)
Core courses 8 24 (=8 x 3)
Concentration Courses 4 12 (= 4 x 3)
Project Paper/ Internship Report 1 01 (= 1 x 3)
Total 20 60 (= 20 x 3)
Foundation Courses (Any seven)

Course Code Course Title Prerequisite Credit Hours
MBA 021 Accounting for Managers 3.00
MBA 022 Management of Organization 3.00
MBA 023 Business Communication 3.00
MBA 024 Marketing Management 3.00
MBA 027 Human and Organizational Behavior 3.00
MBA 031 Mathematics for Decisions 3.00
MBA 032 Statistics and Decision Analysis 3.00
MBA 033 Information Technology of Business 3.00
MBA 034 Legal Environment of Business 3.00
MBA 035 Financial Theory and Practice 3.00
MBA 045 Introduction to Economics 3.00
MBA 050 Research Methodology 3.00
Core courses (Any eight)

MBA 036 Managing Operations MBA 022 , MBA031 3.00
MBA 038 Strategic Management MBA 022 3.00
MBA 039 Managerial Economics MBA045 3.00
MBA 040 Project Management 3.00
MBA 041 Operations Research 3.00
MBA 042 Corporate Finance MBA 035 3.00
MBA 043 Strategic Marketing MBA 024 3.00
MBA 044 Strategic Management Accounting MBA021 3.00
MBA 051 Managing People at Work None 3.00
MBA 052 Management Information Systems None 3.00
MBA 053 Supply Chain Management None 3.00
Concentration Courses
Major Concentration-1: Accounting & Information Systems (Any four)
MBA AIS- 1 Accounting Theory 3.00
MBA AIS- 2 Advanced Financial Accounting 3.00
MBA AIS- 3 Advanced Cost Accounting 3.00
MBA AIS- 4 Applied Accounting Theory 3.00
MBA AIS- 5 Corporate Financial Reporting 3.00
MBA AIS- 6 Multinational Accounting 3.00
MBA AIS- 7 Advanced Taxation 3.00
MBA AIS- 8 Forensic Accounting 3.00
MBA AIS- 9 Environmental Accounting 3.00
MBA AIS- 10 Human Resources Accounting 3.00

Major Concentration-2: Finance (Any four)
MBA FIN- 1 Managerial Finance 3.00
MBA FIN- 2 International Finance 3.00
MBA FIN- 3 Law of Finance and Securities
MBA FIN -4 Investment Analysis & Portfolio Management 3.00
MBA FIN- 6 Financial market and Institutions 3.00
MBA FIN- 10 Lease Finance and Investment Banking 3.00
MBA FIN- 11 Modern Finance Theory 3.00
MBA FIN- 12 Corporate Restructuring and Governance 3.00
MBA FIN- 13 Capital Investment Decisions 3.00
Major Concentration-3: Banking (Any four)

MBA BNK- 1 Comparative Banking 3.00
MBA BNK- 2 Central Banking 3.00
MBA BNK- 3 Foreign Exchange in Banking 3.00
MBA BNK- 4 Bank Risk management 3.00
MBA FIN- 6 Financial Market and Institutions 3.00
MBA FIN- 9 Advanced Bank Management 3.00
MBA FIN- 10 Lease Finance and Investment Banking 3.00
Major Concentration-4: Human Resource Management (Any four)

MBA HRM-1 Manpower Planning and Personnel policy 3.00
MBA HRM-2 Career Management 3.00
MBA HRM-3 Leadership and Teamwork 3.00
MBA HRM-4 Negotiation and Dispute Resolution 3.00
MBA HRM-5 Industrial Relations Management 3.00
MBA HRM-8 Labour Market and Public Policy 3.00
MBA HRM-9 Human Resource Information Systems 3.00
MBA HRM-10 Management of Organizational Change 3.00
MBA HRM-11 Compensation Policy 3.00
MBA HRM-12 International Human Resources Management 3.00
MBA HRM-13 Strategic Human Resources Management 3.00
Major Concentration-5: Marketing (Any four)

MBA MKT- 1: Global Marketing 3.00
MBA MKT- 2: Integrated Marketing Communication 3.00
MBA MKT- 3: Consumer Behavior 3.00
MBA MKT- 4: Applied Marketing Research 3.00
MBA MKT- 5: Services Marketing and Management 3.00
MBA MKT- 6: Marketing for Not for Profit Organization 3.00
MBA MKT- 7: Hotel and Tourism Marketing 3.00
MBA MKT- 8: Advanced Marketing Management 3.00
MBA MKT- 9: Sales Management 3.00
MBA MKT- 10: Relationship Marketing 3.00
MBA MKT- 11: Business Marketing 3.00
MBA MKT- 12: Ethical Concentration in Marketing 3.00

Major Concentration-6: Management (Any four)
MBA MGT- 1 Corporate Strategy 3.00
MBA MGT- 4 Business Ethics & Public Affairs 3.00
MBA MGT- 6 Organisation Design and Change 3.00
MBA MGT- 7 Managing the Managers 3.00
MBA MGT- 9 Global Business Strategy 3.00
MBA MGT- 10 Management Practice in Bangladesh 3.00
MBAMGT- 11 Management of Small Enterprises 3.00

MBA Program Curriculum Mapping with Program Learning Outcomes
Foundation Courses Program Learning Outcomes

1 2 3 4 5 6
MBA 021 Accounting for Managers   
MBA 022 Management of Organization   
MBA 023 Business Communication   
MBA 024 Marketing Management   
MBA 027 Human and Organizational Behavior  
MBA 031 Mathematics for Decisions   
MBA 032 Statistics and Decision Analysis  
MBA 033 Information Technology of Business
MBA 034 Legal Environment of Business  
MBA 035 Financial Theory and Practice    
MBA 045 Introduction to Economics  
MBA 050 Research Methodology  
Program Learning Outcomes

Core courses 1 2 3 4 5 6
MBA 036 Managing Operations
MBA 038 Strategic Management   
MBA 039 Managerial Economics   
MBA 040 Project Management   
MBA 041 Operations Research   
MBA 042 Corporate Finance   
MBA 043 Strategic Marketing   
MBA 044 Strategic Management Accounting   
MBA 051 Managing People at Work   
MBA 052 Management Information Systems   
MBA 053 Supply Chain Management   

Major Concentration-1: Accounting & Information Systems 1 2 3 4 5 6
MBA AIS- 1 Accounting Theory   
MBA AIS- 2 Advanced Financial Accounting   
MBA AIS- 3 Advanced Cost Accounting    
MBA AIS- 4 Applied Accounting Theory

MBA AIS- 5 Corporate Financial Reporting   
MBA AIS- 6 Multinational Accounting   
MBA AIS- 7 Advanced Taxation   
MBA AIS- 8 Forensic Accounting   
MBA AIS- 9 Environmental Accounting

MBA AIS- 10 Human Resources Accounting   

Major Concentration-2: Finance 1 2 3 4 5 6
MBA FIN- 1 Managerial Finance    
MBA FIN- 2 International Finance    

MBA FIN- 3 Law of Finance and Securities   
MBA FIN -4 Investment Analysis & Portfolio Management   
MBA FIN- 6 Financial market and Institutions   
MBA FIN- 10 Lease Finance and Investment Banking    
MBA FIN- 11 Modern Finance Theory   
MBA FIN- 12 Corporate Restructuring and Governance    
MBA FIN- 13 Capital Investment Decisions   

Major Concentration-3: Banking 1 2 3 4 5 6
MBA BNK- 1 Modern Banking    
MBA BNK- 2 Central Banking    
MBA BNK- 3 Foreign Exchange in Banking   
MBA BNK- 4 Bank Risk management    
MBA FIN- 6 Financial Market and Institutions   
MBA FIN- 9 Advanced Bank Management    
MBA FIN- 10 Lease Finance and Investment Banking    

Major Concentration-4: Human Resource Management 1 2 3 4 5 6
MBA HRM-1 Manpower Planning and Personnel policy   
MBA HRM-2 Career Management   
MBA HRM-3 Leadership and Teamwork   
MBA HRM-4 Negotiation and Dispute Resolution   
MBA HRM-5 Industrial Relations Management    
MBA HRM-8 Labor Market and Public Policy  
MBA HRM-9 Human Resource Information Systems   
MBA HRM-10 Management of Organizational Change   
MBA HRM-11 Compensation Policy  
MBA HRM-12 International Human Resources Management   
MBA HRM-13 Strategic Human Resources Management   

Major Concentration-5: Marketing 1 2 3 4 5 6
MBA MKT- 1: Global Marketing   
MBA MKT- 2: Integrated Marketing Communication   
MBA MKT- 3: Consumer Behavior   
MBA MKT- 4: Applied Marketing Research   
MBA MKT- 5: Services Marketing and Management   
MBA MKT- 6: Marketing for Not for Profit Organization   
MBA MKT- 7: Hotel and Tourism Marketing   
MBA MKT- 8: Advanced Marketing Management   
MBA MKT- 9: Sales Management   
MBA MKT- 10: Relationship Marketing   
MBA MKT- 11: Business Marketing   
MBA MKT- 12: Ethical Concentration in Marketing   

Major Concentration-6: Management 1 2 3 4 5 6
MBA MGT- 1 Corporate Strategy   
MBA MGT- 4 Business Ethics & Public Affairs   
MBA MGT- 6 Organization Design and Change   
MBA MGT- 7 Managing the Managers
MBA MGT- 9 Global Business Strategy   
MBA MGT- 10 Management Practice in Bangladesh  
MBA MGT- 11 Management of Small Enterprises   

MBA Program Curriculum Mapping with Generic Skills
Foundation Courses 10 Generic Skills

1 2 3 4 5 6 7 8 9 10
MBA 021 Accounting for Managers √ √ √ √ √ √ √ √
MBA 022 Management of Organization √ √ √ √ √ √ √
MBA 023 Business Communication √ √ √ √ √ √ √
MBA 024 Marketing Management √ √ √ √ √ √ √ √ √
MBA 027 Human and Organizational Behavior √ √ √ √ √ √ √
MBA 031 Mathematics for Decisions √ √ √ √
MBA 032 Statistics and Decision Analysis √ √ √
MBA 033 Information Technology of Business
MBA 034 Legal Environment of Business √ √ √ √ √ √ √ √
MBA 035 Financial Theory and Practice √ √ √ √ √ √ √ √
MBA 045 Introduction to Economics √ √ √ √ √ √
MBA 050 Research Methodology √ √ √ √ √ √
10 Generic Skills
Core courses 1 2 3 4 5 6 7 8 9 10
MBA 036 Managing Operations
MBA 038 Strategic Management √ √ √ √ √ √ √ √ √
MBA 039 Managerial Economics √ √ √ √ √ √ √ √
MBA 040 Project Management √ √ √ √ √ √ √ √
MBA 041 Operations Research √ √ √ √
MBA 042 Corporate Finance √ √ √ √ √ √ √
MBA 043 Strategic Marketing √ √ √ √ √ √ √ √
MBA 044 Strategic Management Accounting √ √ √ √ √ √ √ √ √ √
MBA 051 Managing People at Work √ √ √ √ √ √ √ √ √
MBA 052 Management Information Systems √ √ √ √ √ √ √
MBA 053 Supply Chain Management √ √ √ √ √ √
10 Generic Skills
Major Concentration-1: Accounting & Information
Systems
1 2 3 4 5 6 7 8 9 10
MBA AIS- 1 Accounting Theory √ √ √ √ √ √ √ √ √ √
MBA AIS- 2 Advanced Financial Accounting √ √ √ √ √ √ √ √ √
MBA AIS- 3 Advanced Cost Accounting √ √ √ √ √ √ √ √
MBA AIS- 4 Applied Accounting Theory
MBA AIS- 5 Corporate Financial Reporting √ √ √ √ √ √ √ √ √
MBA AIS- 6 Multinational Accounting √ √ √ √ √ √ √ √ √ √
MBA AIS- 7 Advanced Taxation √ √ √ √ √ √ √ √ √
MBA AIS- 8 Forensic Accounting √ √ √ √ √ √ √ √
MBA AIS- 9 Environmental Accounting
MBA AIS- 10 Human Resources Accounting √ √ √ √ √ √ √ √ √ √
10 Generic Skills
Major Concentration-2: Finance 1 2 3 4 5 6 7 8 9 10
MBA FIN- 1 Managerial Finance √ √ √ √ √ √ √ √
MBA FIN- 2 International Finance √ √ √ √ √ √ √ √ √ √

MBA FIN- 3 Law of Finance and Securities √ √ √ √ √ √
Investment Analysis & Portfolio
√ √ √ √ √ √ √
MBA FIN -4 Management
MBA FIN- 6 Financial market and Institutions √ √ √ √ √ √
MBA FIN- 10 Lease Finance and Investment Banking √ √ √ √ √ √ √ √ √
MBA FIN- 11 Modern Finance Theory √ √ √ √ √ √ √ √
MBA FIN- 12 Corporate Restructuring and Governance √ √ √ √ √ √ √ √ √
MBA FIN- 13 Capital Investment Decisions √ √ √ √ √ √ √
10 Generic Skills
Major Concentration-3: Banking 1 2 3 4 5 6 7 8 9 10
MBA BNK- 1 Modern Banking √ √ √ √ √ √ √ √ √ √
MBA BNK- 2 Central Banking √ √ √ √ √ √ √ √ √
MBA BNK- 3 Foreign Exchange in Banking √ √ √ √ √ √ √ √
MBA BNK- 4 Bank Risk management √ √ √ √ √ √ √ √ √
MBA FIN- 6 Financial Market and Institutions √ √ √ √ √ √
MBA FIN- 9 Advanced Bank Management √ √ √ √ √ √ √ √ √
MBA FIN- 10 Lease Finance and Investment Banking √ √ √ √ √ √ √ √ √
10 Generic Skills
Major Concentration-4: Human Resource Management 1 2 3 4 5 6 7 8 9 10
MBA HRM-1 Manpower Planning and Personnel policy √ √ √ √ √ √ √ √ √ √
MBA HRM-2 Career Management √ √ √ √ √ √ √ √ √
MBA HRM-3 Leadership and Teamwork √ √ √ √ √ √ √ √ √
MBA HRM-4 Negotiation and Dispute Resolution √ √ √ √ √ √ √ √
MBA HRM-5 Industrial Relations Management √ √ √ √ √ √ √ √
MBA HRM-8 Labor Market and Public Policy √ √ √ √ √ √ √
MBA HRM-9 Human Resource Information Systems √ √ √ √ √ √ √ √
MBA HRM-10 Management of Organizational Change √ √ √ √ √ √ √
MBA HRM-11 Compensation Policy √ √ √ √ √ √ √ √ √
MBA HRM-12 International Human Resources Management √ √ √ √ √ √
MBA HRM-13 Strategic Human Resources Management √ √ √ √ √ √
10 Generic Skills
Major Concentration-5: Marketing 1 2 3 4 5 6 7 8 9 10
MBA MKT- 1: Global Marketing √ √ √ √ √ √ √ √
MBA MKT- 2: Integrated Marketing Communication √ √ √ √ √ √
MBA MKT- 3: Consumer Behavior √ √ √ √ √ √ √ √
MBA MKT- 4: Applied Marketing Research √ √ √ √ √
MBA MKT- 5: Services Marketing and Management √ √ √ √ √ √ √
MBA MKT- 6: Marketing for Not for Profit Organization √ √ √ √ √ √ √
MBA MKT- 7: Hotel and Tourism Marketing √ √ √ √ √ √ √ √
MBA MKT- 8: Advanced Marketing Management √ √ √ √ √ √ √ √ √
MBA MKT- 9: Sales Management √ √ √ √ √ √ √
MBA MKT- 10: Relationship Marketing √ √ √ √ √ √ √ √
MBA MKT- 11: Business Marketing √ √ √ √ √ √
MBA MKT- 12: Ethical Concentration in Marketing √ √ √ √ √

10 Generic Skills
Major Concentration-6: Management 1 2 3 4 5 6 7 8 9 10
MBA MGT- 1 Corporate Strategy √ √ √ √ √ √ √ √ √
MBA MGT- 4 Business Ethics & Public Affairs √ √ √ √ √ √ √ √
MBA MGT- 6 Organization Design and Change √ √ √ √ √ √ √ √
MBA MGT- 7 Managing the Managers
MBA MGT- 9 Global Business Strategy √ √ √ √ √ √ √ √ √ √
MBA MGT- 10 Management Practice in Bangladesh √ √ √ √ √ √
MBA MGT- 11 Management of Small Enterprises √ √ √ √ √ √ √ √

MBA Program Course Details
Foundation Course(s)
Subject Code : MBA 021

Subject Title : Accounting for Managers
Total Credit : 3
Level : Foundation
Pre-requisite : No pre-requisite course
1. To discuss the basic accounting concept, accounting principles & techniques of posting basic
Course Objectives
business changes.
2. To discuss the procedure of recording, handle and summarizing accounting data.
3. To prepare basic financial statements for merchandising operations, understand the basic accounting
of long lived assets, short-lived assets, liabilities, natural resources and intangible assets.
4. To be aware of basics of International Financial Reporting Standards & introduce it.
5. To analyze Accounting system and practices in different type of organizations.
6. To communicate financial information among the users.
Upon successful completion of this course, students will be able to:

Course Learning Outcomes
1. analyze and record transactions, prepare accounting adjustments, construct financial statements, and
close the books for the accounting period.
2. identify and apply principles and regulations relating to financial accounting and the preparation of
financial statements.
3. prepare financial statements and record transactions using double entry system.
4. work either individually or in a group to solve problems and communicate understanding of issues
relating to the preparation of financial statements.
5. communicate confidently and accurately to a high professional standard and employ technology
effectively for communicating accounting information.
6. analyze critically reflect on financial reporting and accounting practice from an ethical and a global
perspective, and respect ethical standards.
Contribution of
Program Outcome 1: This subject contributes to the program outcome by expanding students’ skills to
CLO to PLO
make linkage between accounting and different stakeholders.

Program Outcome 3: This subject contributes to the program outcome by developing students’
analytical ability of both qualitative and quantitative data to formulate best control.
Program Outcome 5: This subject contributes to the program outcome through the lessons of
accounting data analysis which helps to student to critically analyze and able to take business decision.
Mapping of Course Learning Outcomes, Teaching Learning Activities and Assessment

Course learning Outcome Teaching - Learning Assessment Methods
Course Learning Outcome -1 Lecture & Discussion MCQ, Written exam
Course Learning Outcome -2 Lecture, Problem Based Exercise and Case study, Assignment,
Assignment Written exam
Course Learning Outcome-3 Case Study, Q/A, Class
Lecture, Problem Based Exercise & Discussion
Test
Course Learning Outcome-4 Lecture, Discussion and Problem Based Assignment, MCQ/ Class
Exercise Test, Written exam
Course Learning Outcome-5 Lecture, Problem Based Exercise and Written exam, Assignment,
Assignment/Presentation Presentation
Course Learning Outcome-6 Viva, Written exam,
Lecture, Group Discussion and Assignment
Assignment, Presentation

Mapping of CLO and Generic Skills:
Generic Skills* (Appendix-1)
Problem solving skills

Communication & IT
and Innovation skills

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
Course Learning Outcome (CLO)
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome -1 √ √ √ √ √ √
Course Learning Outcome -2 √ √ √ √
Course Learning Outcome-3 √ √ √ √ √
Course Learning Outcome-4 √ √ √ √ √ √
Course Summary
Introduction: Accounting in Action: What is accounting? Who uses Accounting Data? Types of
Accounting, Accounting Concepts & Conventions, GAAP, Qualitative characteristics of accounting
information
Fundamentals of Accounting: Basic Accounting Equation: Assets, Liabilities, Transaction Analysis,

Summary of Transactions.
The Recording Process: Journal: Debits and Credits, Rules of Account, Summary Illustration of
Journalizing. Summary Illustration of Posting from Journal to Ledger, T-Accounts, Preparation of a Trial
Balance, Limitations of a Trial Balance. Timing Issues, The Basics of Adjusting Entries, The Adjusted Trial
Balance, Adjusting the Accounts. Using a Worksheet, Closing the Books, Summary of the Accounting
Cycle
Financial Statements: Income Statement, Balance Sheet and Statement of Retained Earnings (Services &
Merchandise concern), Statement of changing in equity. Problem solution from Annual Report, case analysis
and business problem solution.
Reference Books:
 Fundamental Accounting Principles by Larson, Wild ad Chiapetta (Latest Edition)

 Accounting Principles by Weygandt, Kieso, and Kimmel, Latest Edition

Subject Title : Management of Organization
Total Credit : 3
Level : Foundation
1. To introduce and understand the basic concepts of management and major management
approaches needed to get competency in managing business or Organization.
2. To create a sense of ethical practices, social responsibility and responsiveness to the students
Course Objectives
through analyzing current practices in the business world.

3. To provide a good idea about global business perspective.
4. To provide the students with the capability to apply theoretical knowledge in simulated and real-
life settings.
5. To familiarize students with different organizational design used in today’s business.
6. To evaluate leadership styles and motivation techniques to influence employees to accomplish
goals of the organization.
7. To indentify and analyze both qualitative and quantitative standards to formulate best control
methods.
Upon successful completion of this course, you will be able to:

1. Outline and analyze the purposes, roles and responsibilities of managers.
Course Learning
2. Identify how global business is managed.

Outcomes
3. Differentiate right and wrong practices in current business environment through the perspective of
ethical and social responsibility.
4. Recognize and apply the skills necessary for carrying out effective management decision-making
and strategic management planning.
5. Construct and compare six different contemporary organizational designs.
6. Compare different leadership styles and trace required leadership qualities.
7. Students will be able to design management control process in different business areas.
Contribution of CLO
Program Outcome 1: This subject contributes to the program outcome through the lessons of theories
and concepts of business management needed to get competency in managing businesses in simulated
and real-life settings.
to PLO
Program Outcome 5: This subject contributes to the program outcome by expanding students’ skills
on different organizational design and leadership styles needed for competency in technical and human
skills.
analytical ability of both qualitative and quantitative data to formulate best control methods.
Mapping of Course Learning Outcomes, Taxonomy Level, Teaching Learning Activities and Assessment

Course Learning Outcome -1 Lecture, Discussion and Assignment Assignment, Q/A, MCQ
Course Learning Outcome -2 Lecture and Assignment Assignment, Q/A
Course Learning Outcome-3 Lecturer Q/A, MCQ
Course Learning Outcome-4 Lecture, Discussion and Problem Based
Assignment, Q/A, MCQ
Exercise
Course Learning Outcome-5 Lecture and Assignment/Presentation Q/A, Assignment, Presentation
Course Learning Outcome-6 Lecture, Group Discussion and
Q/A, Assignment, Presentation
Assignment
Course Learning Outcome-7 Lecture, Discussion and Problem Solving
Q/A

Mapping of Course Learning Outcome (CLO) and Generic Skills:

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome -1 √ √ √
Course Learning Outcome -2 √
Course Learning Outcome-3 √
Course Learning Outcome-4 √ √
Course Summary
Introduction: Management & Manager, Management Function, roles, Levels & skills, Why Study
Management?
Management History Module: Early Management, Classical approaches- scientific management, general
administrative theory; Behavioral approach- early advocates of organizational behavior, Hawthorne studies;
Quantitative approach; contemporary approaches- open system, close system & contingency approach.
Managing in a global environment: Understanding the global environment, Doing business globally:
international organization and how organizations go international, managing in a global environment,
challenges to managing a global workforce.
Managing Social Responsibility and Ethic: Environmental scanning, Forecasting, Benchmarking,
Techniques for Allocating Resources: Budgeting, Scheduling, Breakeven analysis, project management,
scenario planning.
Making Decisions: The Decision Making Process, Decision Making conditions, Types of Decisions &
Decision Making Condition, Decision-Making Condition, Decision making biases and errors
Planning Work Activities: What and Why of Planning, Goals and Plans, Setting goals and Developing
plans
Designing Organizational Structure: Designing Organizational Structure, Contingency Factors Affecting
Structural Choice, Traditional Organizational Design, Contemporary Organizational Design
Motivating Employees: Definition of motivation, Early theories of Motivation (Maslow’s Hierarchy of
Needs, McGregor’s Theory X and Theory Y, Herzberg’s Two-Factor Theory, Three-Needs theory),
Contemporary Theories of motivation (Goal Setting, Reinforcement, Equity Theory), Current Issues in
Motivation.
Being an Effective Leader: Who are leader and what is leadership? Early Leadership Theories (Trait &
Behavioral Theories), Contingency Theories of Leadership ( The Fielder Model, Hersey and Blanchard’s
Situational Leadership Theories, Charismatic-Visionary Leadership), Leadership Issuers in Twenty-First
Century
Monitoring & Controlling: What is controlling and why is it important? Planning controlling link, The
Controlling Process, Controlling for Organization and Employees, Contemporary Issues in Control.
Reference Books:
1. Management by Stephen P. Robbins & Mary Coulter, 13th edition, Pearson publication.
2. Management Principles & Practices by Ricky W. Griffin, 11th edition, South-Western Publication.

Subject Code : MBA-023
Subject Title : Business Communication
Total Credit : 3
Level : Foundation
1. To improve communication skills for both personal and business success.
Course Objectives
2. To modify communication depending on business situation and circumstances.

3. To habituated with advanced interpersonal communication, etiquette and relationship building
skills.
4. To make familiar with the communication technique effectively across cultures and to a range of
different business audiences ( managers, clients, customers ,colleagues)
5. To develop business projects and communication strategy.

Course Learning
1. Understand the fundamental principles of effective business communication.

Outcomes
2. Apply the critical and creative thinking abilities necessary for effective communication in today's
business world.
3. Organize and express ideas in writing and speaking to produce messages suitably tailored for the
topic, objective, audience, communication medium and context.
4. Demonstrate clarity, precision, conciseness and coherence in your use of language.
5. Communicate with stakeholders by using different modes of communication.
Program Outcome 1: This subject contributes to the program outcome through developing creative
Contribution of CLO to
and critical skills and competencies to able to adapt the rapidly changing business world.
Program Outcome 2: This subject contributes to the program outcome by mounting students’
PLO
innovative ideas and views to organize and express organizational objective in business
communication context.
Program Outcome 5: This subject contributes to the program outcome by increasing students’
business decision making through demonstrating clarity, precision, conciseness and coherence in
business communication perspective.
Course Learning Outcome-4 Lecture, Discussion and Problem Based Exercise Assignment, Q/A, MCQ
Q/A, Assignment,
Course Learning Outcome-5 Lecture and Assignment/Presentation
Presentation

Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Communication
Social skills and

Analytical skills
Professionalism
Teamwork and
and Innovation
responsibilities
Learning skills
Values, Ethics
Scientific and
Practical and
and Morality
& IT skills
Life-long
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome-3 √ √ √ √
Course Learning Outcome-4 √ √ √
Course Summary
Introduction: Definition, Communication process, elements of communication, importance & objectives of
communication in business
Communication Models: Nature & types of communication model; Difference, Significance, Usefulness &
limitation of communication models.
Communication Skill: Communication principles- Clarity, Consideration, Courtesy, Completeness,
Conciseness, Correctness.
Communication Barriers: Sender & receiver related barriers, overcoming the barriers to improve
communication.
Types of Communication: Intrapersonal and Interpersonal communication; Small and Mass
communication, Formal and informal communication; Internal and external communication; Upward,
downward & Horizontal communication; media of communication etc.
Media of communication: Written Vs Oral Communication, merits & demerits of Oral and written
communication, face to face communication.
Technology in Modern Communication: E-Commerce, Internet, EDI, Media and terms used in E.
Communication
Non-Word/Non-Verbal Communication: Definition & Characteristics, Types of non verbal
communication, Types of charts and diagrams.
Developing communication skill: Purpose and style of speaking, Developing formal speech &
presentation, How to be an effective speaker and listener.
Developing writing skill: C.V. Application, Business Letter, Company Meetings, Notice, Minutes & Agenda
Writing.
Reference Books:
1. Dr. Abdul Awal khan & Dr. M.A. Taher: Business Communication & Report Writing
2. Business Communication, by – Margeret Richards, NCC Education
3. Excellence in Business Communication, 3rd Edition by- Thill. John V.
4. Essentials of Business Communication by- Pal. Rajendra and Koriahale. J.

Subject Title : Marketing Management
Total Credit : 3
Level : Foundation
1. Application of marketing theories, concepts, and practices as they relate to the management of the
marketing function in a complex organization.
2. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external
environment to resolve troubles effectively.
Course Objectives
3. A key element of the course will include the relationship of the "marketing mix" to strategic
planning.
4. Addresses the management challenge of designing and implementing the best combination of
marketing actions to carry out a firm's strategy in its target markets through innovation.
5. Seeks to develop the students' skills in applying the analytic perspectives, decision tools, and
concepts of marketing to decisions involving segmentation, targeting and positioning; product
offering; pricing; distribution channels and marketing communications.
6. Assess market opportunities by analyzing customers, competitors, collaborators, context, and the
strengths and weaknesses of a company.
7. Develop students to take effective marketing strategies to achieve organizational objectives
overcoming challenges of national and global environment.
Upon successful completion of this course, student will be able to:

1. Establish a professional skill and ability that helps to deal with diverse business environment.
2. Employ digital tools to analyze the effectiveness of a marketing campaign by applying learned
professional skills and aptitude.
3. Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary
considerations and evaluation criteria.
4. Develop strategies for the innovation and efficient distribution of products and services that are
consistent with evolving market needs.
5. Apply the principles of business ethics and corporate social responsibility to solve problems.
6. Determine strategies for developing products and services evaluate the viability of marketing a
product or service in an international market or markets.
7. Communicate marketing information persuasively and accurately in oral, written and graphic
formats.
Program Outcome 1: This subject contributes Establish a professional skill and ability that
Contribution of
CLO to PLO
helps to deal with diverse business environment.

Program Outcome 2: This subject contributes to Develop strategies for the innovation and
efficient distribution of products and services that are consistent with evolving market needs.
Program Outcome 5: This subject contributes to Apply the principles of business ethics and
corporate social responsibility to solve problems.
Course Learning Outcome -1 Lecture, Discussion and Assignment Q/A, MCQ
Course Learning Outcome-3 Lecture and discussion Q/A, MCQ
Exercise
Course Learning Outcome-5 Lecture and Discussion
Q/A, Assignment,
Presentation
Course Learning Outcome-6 Q/A, Assignment,
Presentation
Course Learning Outcome-7 Lecture, Discussion Q/A, presentation

Values, Ethics and
Communication & IT
Entrepreneurship
Life-long Learning
Practical and
skills
Scientific and
Teamwork and
Leadership skills
Professionalism
Social skills and

responsibilities
skills
Intellectual skills
Analytical skills
Morality

1 2 3 4 5 6 7 8 9 10
Course Summary
Introduction: Marketing, marketing management, markets, importance of marketing, marketing mix, core concepts of
marketing, marketing orientations, marketing management tasks.
Marketing information system-- marketing intelligence-- marketing research process--characteristics of good
marketing research
Analyzing Consumer Market And Business Market: Consumer behavior, what influences consumer behavior? The
buying decision process, organizational buying, business buying situations, stages in the business buying process
Identifying Market Segments And Targets: Level of market segmentation, bases for segmenting consumer markets,
market targeting.
Setting Product Strategy: Product levels, product classification, product life cycle, Differentiation (product
differentiation, design, service differentiation), packaging, labeling, warranties, guarantees, Services characteristics,
Brand: Brand, brand mark, brand name, brand equity, branding strategies, importance of branding.
Developing Pricing Strategies and Program: Setting the price, factors to be considered in setting price initiating and
responding to price change, pricing strategies, promotional pricing.
Integrated Marketing Communications: Marketing communication mix, the communication process model,
marketing communication budget, promotional mix strategies.
Marketing Channels: Value network, channel level, functions of channel members, channel design decision, channel
management decision, channel conflicts
Reference Books:
1. Philip kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. Marketing Management. Pearson
Education, 2009. (Latest Edition)
2. Philip kotler, Gary Armstrong .Principles of Marketing. Pearson Education.

Subject Title : Human & Organizational Behavior
Total Credit : 3
Level : Foundation
1. To understand the concept of organization and employee’s behavior.
Course Objectives
2. To identify employee diversity and their abilities in relation with job performance.
3. To recognize group and team properties and how to make effective team and group.
4. To understand individuals attitude, emotion, modes, personality and its relevance to job
performance.
5. To motivate employees through innovative job design and variable pay program rather than
following conventional and contemporary motivational theories.
6. To understand organizational culture, ethics, power & politics, Conflict & negotiation etc.
Upon successful completion of this course, students:

1. Would be able to learn how people act in the organization and the role that human behavior plays
in determining manager’s effectiveness.
2. Would be able to identify diversity in organization biographical characteristics and abilities and
their relation with job performance.
3. Would be able to recognize different job attitudes and responses of satisfied and dissatisfies
employees.
4. Would be able to identify different emotions, moods, perception and personalities among
individuals as well as values across the cultures.
5. Would be able to form effective groups and teams and lead them to make effective decisions for
the organization.
6. Would be able to identify different motivational job design technique and variable pay program
for motivating employees.
7. Would be able to understand hoe power is acquired, used and turned into politics as well
resolution and stimulation of conflict and negotiation for fair bargain.
Contribution of
CLO to PLO
and concepts of power, politics and negotiations in different business setting.
Program Outcome 6: This subject can contribute to program by enhancing student’s knowledge of
human skills through a proper idea about national values and personality of diverse people.

Course Learning Outcome -1 Lecture, Discussion Q/A,
Course Learning Outcome -2 Lecture Q/A, MCQ
Course Learning Outcome-3 Lecturer Q/A, MCQ, Case Solution
Course Learning Outcome-4 Lecture and Discussion Assignment, Q/A, MCQ
Course Learning Outcome-5 Lecture and Group work with real example
Q/A, Assignment,
Presentation
Course Learning Outcome-6 Lecture and Assignment with real Q/A, Assignment,
organizational practices Presentation
Course Learning Outcome-7 Lecture, Discussion and Problem Solving Q/A, Case Solution

Learning Outcome (LO) of the Course
Life-long Learning
Communication &
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
IT skills
skills
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome -2 √ √
Course Summary
Introduction: Definition of OB, Challenges and opportunities of organizational behavior, Disciplines that
contribute to the OB field, Basic OB model.
Managing Diversity: Levels of diversity, Forms of discrimination, Biographic characteristics, Ability,
Dimensions of intellectual ability, physical ability
Attitudes & Job Satisfaction:
Attitudes, Components of attitude, Behavior and Attitude, Major job attitudes, Job satisfaction, Measuring
Job Satisfaction, causes of Job Satisfaction, Impact of Satisfied and Dissatisfied Employees in the
workplace.
Emotions, Modes, Personality & Values: Modes, Emotion, Attribution theory, Emotional intelligence,
Personality, Myers-Briggs Type indicator, The Big Five Personality Model Values, Personality Traits, The
Importance of Values, Types of Values, Person-Job Fit and Person-Organization Fit.
Motivation from the Concept of Application:
The Job Characteristics Model, How can job be redesigned, alternative work arrangement, Using rewards to
motivate employees, establishing a pay structure, rewarding employees through variable-pay program.
Foundations of Group Behavior & Team Work: Definition of motivation, Early theories of Motivation
(Maslow’s Hierarchy of Needs, McGregor’s Theory X and Theory Y, Herzberg’s Two-Factor Theory,
Three-Needs theory), Contemporary Theories of motivation (Goal Setting, Reinforcement, Equity Theory),
Current Issues in Motivation.
Power and Politics: Who are leader and what is leadership? Early Leadership Theories (Trait & Behavioral
Theories), Contingency Theories of Leadership ( The Fielder Model, Hersey and Blanchard’s Situational
Leadership Theories, Charismatic-Visionary Leadership), Leadership Issuers in Twenty-First Century
Conflict and Negotiation: What is controlling and why is it important? Planning controlling link, The
Controlling Process, Controlling for Organization and Employees, Contemporary Issues in Control
Reference Books:
1. Management by Stephen P. Robbins & Timothy A. Judge, 15th edition, Pearson publication.
2. Management Principles & Practices by Robert G. Owens, 6th edition, South-Western Publication.

Subject Title : Mathematics for Decision
Total Credit : 3
Level : Foundation
1. To facilitate the stud giving concepts about basic algebra , matrices and its various kinds with
properties , matrix operations , coordinates of a point on the plane , equations of straight lines
2. To illustrate the concept of the derivatives geometrically, derivative interpreted as in solving
various Business oriented problems
3. To enable the students with skills to generate mathematical formulation in Linear model and
Course Objectives
then to solve the various real life problems

4. To arm the students how to formulate and then solve the transportation related problems using
various methods for minimizing transportation cost.
5. To facilitate the students to be able to learn scientific methods how to assign the proper person
to the proper job.
6. To qualify the students to be able to take proper decision in many circumstances (situations)
adopting scientific procedure as being a good manager .
7. To arm the students to find the actual time of replacements of equipments in an industry
which is more cost-effective than repairing.
8. To facilitate the students to be expert in giving suggestions to the authority how to travel in
shortest route ( shortest time, minimum cost) for minimizing the time and cost of travelling in
city network.

1. Ability to apply matrix methods in solving the system of equations, graphical representation of
business concerned problems.

2. Capability to interpret the derivative of a function modeled to solve the various Business
oriented problems
3. Will be able to formulate the problems mathematically and then suggest by giving the solutions
for better interest.
4. Demonstrate ability to maximize profit by minimizing transportation cost.
5. Achieve the ability to apply the methods for proper allocation of manpower in their related
fields
6. Capability to take prompt and proper decision.
7. Will be able to calculate when the replacement of the item is due.
8. Capability to suggest adopting scientific methods regarding shortest route models.
Program Outcome 2: This subject contributes to the program outcome by thinking strategically and
Contribution of
CLO to PLO
innovatively for effective decision-making and problem- solving.

Program Outcome 3: This subject contributes to the program outcome by developing to solve,
analyze and evaluate social, legal and ethical problems that occur at all levels of business decision
making.

Course Learning Outcome -1 Lecture and Discussion MCQ
Course Learning Outcome -2 Lecture Home work/ Assignment
Course Learning Outcome-3 Lecture MCQ
Assignment
Exercise
Course Learning Outcome-5 Lecture and Assignment/Presentation Presentation
Assignment
Exercise

Practical and Problem
Entrepreneurship and
Communication & IT
Life-long Learning
Values, Ethics and
Intellectual skills
Leadership skills
Innovation skills
Social skills and
Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
solving skills
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary
Algebra & Geometry of two Dimensions: Matrices – Definition, General form of matrices, Square matrix,
Diagonal matrix, Identity matrix, Null matrix, Row and column matrix, Equality scalar matrix, Unit matrix,
Symmetric and Skew-symmetric matrices, Transpose of a matrix, Addition, subtraction and multiplication of
matrices.
Rectangular Coordinates, Distance between two points, Equation of straight lines (concerned)
Calculus: Absolute value, Function, Change of functions, Increasing and Decreasing functions, Simple
differentiation of Algebraic functions, Maximum and Minimum values of functions ( single variable).
Indefinite Integrals, Properties of Integrals ,Methods of substitution, Partial fraction, Integration by parts,
Definite integrals, Areas using definite integrals, Area enclosed by two curves.
Linear Programming : Scope of Linear Programming, Advantages and limitations, Mathematical
formulation of Linear Programming Problem(LPP), Slack and Surplus variables, Standard form and
Canonical form, Graphical solutions of LPP.
Transportation Problem : Mathematical formulation of Transportation Problems, Basic feasible
solutions, Transportation table, North-west corner rule, Row minima method, Column minima method,
Matrix minima method, Vogel’s Approximation Metho (VAM) of balanced TP.
Assignment Problem : Definition of Assignment model, Assignment Algorithm, Mathematical
formulation of Assignment models, solution of the models for square matrix ( maximization and
minimization problems).
Reference Books:
1. Operations Research – P K Gupta & D S Hira.

2. Co-ordinate Geometry of two and three Dimensions -- Mohammad & Bhattacharjee.
3. Higher Algebra : P K Bhattacharjee
4. Business Mathematics – Sancheti.
5. Differential calculus – Das & Mukherjee
6. Integral Calculus -- Das & Mukherjee

Subject Title : Statistics & Decision Analysis
Total Credit : 3
Level : Foundation
1. To understand key concepts of statistics.
Course Objectives
2. To identify relevant quantitative techniques which are best suited to solve a particular management
problem or answer a particular research question.
3. To use a variety of quantitative techniques in different business applications;
4. To interpret the results of the quantitative analysis and communicate these results in a clear and
coherent way;
5. To use their experience of data analysis and of applying business statistics techniques;
6. To access and interpret existing business statistics information.
After completing this course, students should be able to:

1. Use knowledge for summarizing and collecting data sets including common graphical tools such as,
Course Learning
histograms, bar diagrams, pie diagrams, and frequency Ogive.

Outcomes
2. Calculate different types of location with different types of measures of dispersion in different
business applications.
3. Use Skewness and Kurtosis to measure the symmetry in a distribution.
4. Use correlation and regression to quantify the association between two quantitative variables.
5. Identify population , sample, sampling and non-sampling errors and appropriate sampling technique
6. Understand the significance of the connection between statistics and probability and their application
in the real world.
of CLO to PLO
Contribution
Program Outcome 3: This subjects contributes to the program outcome by interpreting the results of the
quantitative and qualitative analysis and communicate these results in a clear and coherent way
Program Outcome 6: This subjects contributes to the program outcome by using the knowledge for
summarizing and collecting data
Learning Outcomes (LO), Teaching Learning (T-L) Activities and Assessments:

Course Learning Outcome -1 Lecture, Demonstration and Problem Solving Assignment.
Course Learning Outcome -2 Lecture, real life example and Problem Quiz test,
Solving
Course Learning Outcome-3 Lecture and Problem Solving Oral test, Written test
Course Learning Outcome-4 Lecture, real life example and Problem Written test
Solving
Course Learning Outcome-5 Lecture, Real life example and Interactive Written test and Oral test
Discussion
Course Learning Outcome-6 Lecture and Problem Solving Home Work Written test

Communication & IT
Life-long Learning
Values, Ethics and
Intellectual skills
Leadership skills
Innovation skills
Social skills and
Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
solving skills
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary
Overview of Business Statistics: Definition and concepts, Functions and Nature.
Data Collection and Presentation: Definitions and Methods and types of data. Classification of data,
principles of data classification, Tabulation of Data, graphical presentation of data.
Measures of Central Tendency: Definitions, Importance, Methods of average, Mathematical calculations
of various types of average, other theoretical concepts of averages.
Measures of Dispersions: Range, Mean Deviation, Variance, Standard Deviation, Co-efficient of Variation,
Mathematical calculations.
Skewness and Kurtosis: Differences between skewness and variation, measures of skewness and general
discussion of Kurtosis.
Correlation Analysis: Definitions and theoretical concepts of correlation analysis, Mathematical
calculations of correlation analysis.
Regression Analysis: Definitions and theoretical concepts of regression analysis, Mathematical calculations
of regression analysis.
Sampling: Definition of sample and sampling, Methods of sampling, size of appropriate sample, sampling
and non-sampling errors, Merits and limitations of sampling.
Probability: Definitions and theoretical concepts of probability, Mathematical calculations of probability.
Hypothesis development and Testing: Concept about hypothesis, hypothesis testing, type-I &type-II error,
steps of hypothesis test with some examples.
Reference Books:
1. Business Statistics by S.P. Gupta and M.P. Gupta.
2. Statistical Techniques in Business and Economics- Douglas A Lind, William G Marchal,
Samuel A Wathen.
3. Statistics for Management by Richard I. Levin and Davis S. Rubin

Subject Title : Information Technology of Business
Total Credit : 3
Level : Foundation
Course Objectives
1. Gain a working knowledge of Microsoft Office Suite through assignments and daily use
2. Understand and apply troubleshooting methodology to solve problems with technology
3. Understand how software and hardware work together to perform computing tasks
4. Understand and apply fundamentals of software and programming languages
5. Develop an understanding of different technologies to determine short and long term career and
educational goals

1. Describe the fundamentals of Information Technology (IT) infrastructure components:

hardware, software, and data communications systems.
2. Explain the guiding principles of professional behavior in computing.
3. Demonstrate proper file management techniques to manipulate electronic files and folders in a
local and networked environment.
4. Use business productivity software to manipulate data and find solutions to business problems.
5. Explain the concepts and terminology used in the operation of application systems in a business
environment.
6. Identify emerging technologies for use in business applications.
7. Complete projects that integrate business software applications.
Contribution of
CLO to PLO
Course Learning Outcome -1 Lecture and Discussion Written exam, MCQ
Course Learning Outcome -2 Lecture Written exam, MCQ
Course Learning Outcome-3 Lecture Written exam, MCQ
Assignment, Written exam
Exercise
Course Learning Outcome-5 Lecture and Assignment/Presentation Q/A, Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome-7
Course Summary
Spreadsheet and its Business Applications:

Spreadsheet concepts; Creating a work book, saving a work book, editing a work book, inserting, deleting
work sheets, entering data in a cell, formula Copying, Moving data from selected cells, Handling operators
in formulae:
Inserting Charts- LINE, PIE, BAR,
Mathematical- ROUND ALL, SUM, SUMIF, COUNT, COUNTIF ;
Statistical – AVERAGE, MAX, MIN, STDEV, FREQUENCY, INTERCEPT, SLOPE.; Financial - PMT,
PPMT, IPMT; Logical - IF, AND, OR
Presentation with Power-Point: Power-point basics, creating presentation, working with graphics, show
time, sound effects and animation effects.
Internet: Meaning of Internet; Growth of internet, Owner of Internet, Anatomy of Internet, Net Etiquette ;
World Wide Web; Internet Protocols, Usage of Internet to society, Search Engines.
Practical applications: Loan & Lease statement; Ratio Analysis, Graphical representation of data Payroll
statements: Frequency distribution. Cumulative and calculation of Means, Mode and Median; Regression
Modern Information Technology: Network Topology, Basic idea of Local Area Networks and Wide Area
Networks, Intranet and Internet, Basic requirements for internet connection, Internet Access, E-mail,
Discussion groups, Search tools, Web utilities
Number system: Binary , decimal, octal and hexadecimal number.
Reference Books:
1. Introduction to computer application by Alamgir Hossain

2. Fundamentals of Computer by P.K.Sinha
3. Computer Today – Basundara
4. Fundamentals of Computer – V.Rajaraman

Program : Master of Business Administration (MBA)
Subject Title : Legal Environment of Business
Total Credit : 3
Level : 1.2
Pre-requisite : None
1. To acquire a knowledge of basic legal terminology.
Course Objectives
2. To develop a basic understanding of the legal principles, concepts and business laws with
emphasis on those of Bangladesh.
3. To recognize when an individual has a legal issue in various business settings and transactions.
4. Understand the legal principles surrounding formation of contract, terms, breach of contract and
remedies.
5. To aware the legal strengths and weaknesses of different types of business dealings in Bangladesh.
6. To develop an understanding of the international legal environment

Course Learning
1. Acquaint the basic legal aspects of business.

Outcomes
2. Differentiate and apply legal issues in business dealings.

3. Make strong business decisions considering legal issues.
4. Develop critical reasoning to factual situations and apply sound legal reasoning to reach a
conclusion.
5. Compare business legal environment nationally and internationally.
Contribution of
Program Outcome 5: This subject contributes to the program outcome by enabling students in
CLO to PLO
solving, analyzing and evaluating legal problems that occur at all levels of business decision making.
Program Outcome 6: This subject contributes to the program outcome by assessing and applying
legal issues in business dealings for management decision making.

Course Learning Outcome -2 Lecture, Discussion and Assignment Assignment, Q/A
Course Learning Outcome-3 Lecturer, Case study Q/A, MCQ, Case solving
Q/A, MCQ
Exercise
Lecture and Assignment/Presentation
Presentation

Generic Skills

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Law of Contract: Definition, Essentials and Types of Contracts, Offer definition and essentials,
Acceptance-definition and essentials, Consideration- definition and essentials, Exceptions to the rule ‘no
consideration, no contract,’ Doctrine of Privity of Contract, Capacity of Parties, Free Consent, Quasi
Contract, Legality of Object, Performance of Contract, Termination of contract, Breach of Contract and
Remedies.
Law of Agency: Essentials, kinds of agents, Rights and Duties of Agent and Principal, Creation of Agency,
Termination of Agency.
Bailment: Bailment, Definition, Essential Elements, Rights and Duties of Bailor and Bailee.
Pledge: Essentials, Rights and Duties of Pledger and Pledgee
Negotiable Instruments Act: Nature and Characteristics of Negotiable instruments, Kinds of Negotiable
Instruments-Promissory Notes, Bills of Exchange and Cheques. Parties to Negotiable Instruments,
Negotiation, Presentment, Discharge and Dishonor of Negotiable Instruments.
Law of Insurance: General Principles of Insurance and Life Insurance
Sale of Goods Act: Definition of Sale, Sale v/s Agreement to Sell, Goods, Price and Time, Condition and
Warranties, Express and Implied Conditions, “Doctrine of Caveat Emptor”, Performance of Contract of
Sale, Rights of Unpaid Seller.
Companies Act 1994: Definition, Characteristics and Kinds of Companies, Steps in Formation of
Company. Memorandum of Association, Articles of Association and Kinds of Debentures, Directors:
Appointment, Power, Duties and Liabilities of Directors.
Bangladesh Labor Law: Payment of Wages, Employment and Non-employment in Factories, Workmen’s
Compensation Act, Industrial Dispute Act, Trade Unions and CBA, etc.
Reference Books:
1. Elements of Mercantile Law by N D Kapoor ,Sultan Chand
2. Legal Aspects of Business by Akhileshwar Pathak, Tata Mc GRAW HILL
3. Business Law by M C Kuchhal
4. Commercial Law by Sen And mitra

Subject Title : Financial Theory and Practice
Total Credit : 3
Level : Foundation
1. To identify the fundamental concepts and tools of finance.
2. To identify financial theory and technique to the decisions faced by a manager in investment
Course Objectives
decisions.
3. To identify financial concepts and methods to the financing decisions and dividend decisions faced
by the firm.
4. To hone the professional financial skills of the students on the domain of finance.
5. To appraise the risk profile of industries: specifically, estimate the costs of capital, including debt
and equity capital, using financial data.
6. To explain the global financial environment and the globalization process experienced by
multinational corporations.

Course Learning
1. Realize the implications of the theory and evidence regarding market efficiency.
Outcomes
2. Characterize financial decisions under certainty and uncertainty.

3. Explain and apply the principles of portfolio selection.
4. Characterize the expected returns and risk of individual and portfolios of securities.
5. Describe the main asset pricing models and understand their strengths and weaknesses.
6. Test asset pricing models and the existing body of empirical evidence in this regard.
Contribution of CLO to PLO
Program Outcome 1: This course contributes to the program outcome through providing financial
concepts and the lessons create the ability to understand the implications of the theory and evidence
regarding market efficiency.
Program Outcome 2: This course contributes to the program outcome by providing critical thinking
skills to take financial decisions under certainty and uncertainty.
Program Outcome 3: This course contributes to the program outcome by explaining and applying the
principles of portfolio selection.
Program Outcome 6: This course contributes to the program outcome by developing students’ mental
ability to understand how to test asset pricing models and the existing body of empirical evidence in this
regard.

Course Learning Outcome -1 Lecture & Discussion Q/A MCQ/Class Test
Course Learning Outcome -2 Lecture, Problem Based Exercise and
Case study, Assignment
Assignment, Q/A
Course Learning Outcome-3 Lecture, Problem Based Exercise &
Case Study, Class Test
Discussion, Q/A
Assignment, MCQ
Exercise, Q/A
Course Learning Outcome-5 Lecture, Problem Based Exercise and
Assignment/Presentation, Q/A
Course Learning Outcome-6 Lecture, Group Discussion and Assignment, Viva, Assignment,
Q/A Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction to Finance and Financial Management: Definition of Finance, Financial Management, Scope of
Financial Management and Functions of Financial Manager of a firm, Objectives of Financial Management, Agency
Relationship in the organization.
Financial Market and Environment: Financial Institutions, Commercial Banks, Investment Banks, and the Shadow
Banking System, Financial Markets, The Relationship Between Institutions and Markets, The Money Market , The
Capital Market Business Taxes , Ordinary Income ,Capital Gains
Capital Budgeting: Overview of Capital Budgeting, Motives for Capital Expenditure, Steps in the Process, Basic
Terminology, Capital Budgeting Techniques, Payback Period, Decision Criteria, Pros and Cons of Payback Analysis,
Net Present Value (NPV), Decision Criteria, NPV and the Profitability Index, NPV and Economic Value Added,
Internal Rate of Return (IRR) , Decision Criteria, Calculating the IRR, Comparing NPV and IRR Techniques, Net
Present Value Profiles , Conflicting Rankings, Which Approach Is Better?
Time Value of Money: The Role of Time Value in Finance, Future Value versus Present Value Computational Tools
Basic Patterns of Cash Flow, Single Amounts , Future Value of a Single Amount, Present Value of a Single Amount,
Annuities, Types of Annuities, Finding the Future Value of an Ordinary annuity, Finding the Present Value of an
Ordinary Annuity , Finding the Future Value of an Annuity Due , Finding the Present Value of an Annuity Due,
Finding the Present Value of a Perpetuity, Mixed Streams , Future Value of a Mixed Stream, Present Value of a Mixed
Stream, Compounding Interest More Frequently Than Annually, Semiannual Compounding, Quarterly Compounding,
A General Equation for Compounding, More Frequently Than Annually, Using Computational Tools for Compounding
More Frequently Than Annually, Continuous Compounding Nominal and Effective Annual Rates of Interest Special
Applications of Time Value, Determining Deposits Needed to Accumulate a Future Sum, Loan Amortization.
Risk and Return: Risk and Return Fundamentals, Risk Defined, Return Defined, Risk Preferences, Risk of a Single
Asset, Risk Assessment, Risk Measurement, Risk of a Portfolio, Portfolio Return and Standard, Deviation, Correlation,
Diversification, Correlation, Diversification, Risk and Return , International Diversification, Risk and Return: The
Capital Asset Pricing Model (CAPM) ,Types of Risk, The Model: CAPM.

Valuation of Bonds and Stocks: Bond, types of bond, how to value bonds, value of common stocks, dividend vs.
capital gains, estimates of parameter in the dividend discount model, growth opportunities, dividend growth model,
stock market reporting. Term structure of interest rate, end of chapter math solution.
Financial Statement and Ratio Analysis: The Stockholders’ Report, The Letter to Stockholders The Four Key
Financial Statements, Notes to the Financial Statements , Consolidating International Financial, Statements , Using
Financial Ratios, Interested Parties ,Types of Ratio Comparisons, Cautions About Using Ratio, Analysis , Categories of
Financial Ratio, Liquidity Ratios, Current Ratio Quick (Acid-Test) Ratio , Activity Ratios , Inventory Turnover ,
Average Collection Period , Average Payment Period , Total Asset Turnover, Debt Ratios ,Gross Profit Margin,
Operating Profit Margin, Net Profit Margin Earnings Per Share (EPS) , Return on Total Assets (ROA) , Return on
Common Equity (ROE) , Market Ratios , Price/Earnings (P/E) Ratio ,Market/Book (M/B) Ratio.
Leverage and capital structure: Leverage, Breakeven Analysis, Operating Leverage Focus on Practice: Adobe’s
Leverage , Financial Leverage , Total Leverage , The Firm’s Capital Structure, Types of Capital , External Assessment
of Capital Structure , Capital Structure of Non–U.S. Firms , Capital Structure Theory , Optimal Capital Structure,
EBIT–EPS Approach to Capital Structure Presenting a Financing Plan Graphically, Comparing Alternative Capital
Structures, Considering Risk in EBIT–EPS Analysis, Basic Shortcoming of EBIT–EPS Analysis, Choosing the Optimal
Capital Structure, Linkage, Estimating Value, Maximizing Value versus Maximizing EPS, Some Other Important
considerations.
Reference Books:
1. Principles of Managerial Finance- By Lawrence J. Gitman (New Edition).
2. Fundamentals of Financial Management - By Brigham and Ehrhardt (New Edition).

Subject Title : Introduction To Economics
Total Credit : 3
Level : Foundation
Course Objectives
1. To develop the students’ skill in the systematic analysis of economic aspects.

2. To assess the contemporary concepts related to analysis of market.
3. To horn sensitivity skills required to business decision and acquaint them with analytical
methods and concepts.
4. To cover the concepts related to analysis of market as seen by producer and consumer and relate
them to production patter, distribution of income and allocation of resources in the context of a
market economy.

Course Learning
1. Explain the process by which an economic theory becomes part of the body of knowledge in
Outcomes
economics.
2. Use the basic models of consumer and firm theory to derive consumer demand and firm input
functions and demonstrate key results in economic theory.
3. Interpret and discuss the determinants of economic growth.
4. Discuss the costs and causes of unemployment, and assess public policies to ameliorate it.
Contribution of
CLO to PLO
capability of learning and applying new skills and competencies to analyze the economic condition and
living standard of a country.
Program Outcome 6: This subject contributes to the program outcome by developing student’s ability
to support management decision- making through proper policy making and problem solving skill.

Exercise


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Elements Of Market Equilibrium: Factors influencing demand, Demand function, Demand schedule,
Demand curve , Movement along the same demand curve and shift in demand curve, factors influencing
supply, Supply function, supply schedule, Supply curve, Movement along the same supply curve and shift
in supply curve, market equilibrium – Determination, Effect of shift in demand and supply curves on
market equilibrium, Stable and Unstable Equilibrium.
Elasticity Of Demand And Supply: Different concepts of elasticity of demand, Measurement of elasticity
of demand, Elasticity of supply, Measurement of elasticity of supply.
Demand Theory: cardinal utility and ordinal utility, Law of diminishing marginal utility, Indifference curve
analysis, consumers budget line, consumers equilibrium, income effect, substitution effect, price effect,
derivation of demand curve
Production Function: short run production function and long run production function, Law of variable
proportion, iso-quants iso-cost line, least cost combination of factors, law of return to scale.
Cost Function: Cost function-Different concepts of cost of production, Quantitative classification of cost of
production, Short-run cost of production, Long run cost of production.
Revenue Function: Revenue function-Different concepts of revenue, Relation between revenue and price
elasticity of demand
Market Structure: Perfect competition- Price-output determination. Monopoly-Price-output determination,
Difference between perfect competition and monopoly, Monopolistic competition-Price output
determination, Oligopoly-Price-output determination.
Factor Pricing: Marginal productivity theory of distribution, Demand for factors, Supply of factors,
Modern theory of distribution.
Reference Books:
1. Economics-Samuelson and Nordhaus
2. Modern Micro Economics-Koutsoyiannis
3. Microeconomics Rheory –Dominick Salvatore

Subject Title : Research Methodology
Total Credit : 3
Level : Foundation
1. To explain and discuss the principles of research in social sciences and management studies.
2. To plan to define research questions in relation to the student's chosen topic area, choose an
Course Objectives
appropriate research design for a management research question.

3. To identify and critically evaluate literature in a given management field.
4. To develop response devices according to generally accepted techniques for survey question
design and apply the fundamentals of sampling design.
5. To evaluate, select, justify and apply appropriate qualitative or quantitative data collection,
presentation and analysis methods to their chosen area of research, in order to ensure that the
evidence generated, its analysis and the conclusions drawn from it are valid and reliable.
6. To construct an original piece of research and develop further independent research skills as
well as the skills for presenting the findings of the research in a professional manner.

1. Explain the concepts and operational definitions in research and discuss the steps of the scientific
method
2. Develop research problem, objectives and questions by evaluating literature sources to prepare a
theoretical or conceptual framework
3. Explain differences between quantitative, qualitative and multiple method research designs by
explaining how variables are measured, distinguishing the types of measurement scales and
designing a measurement instrument (questionnaire)
4. Define the study population; explain the nature of sampling and steps in sampling design
5. Discuss the main issues that should be considered in qualitative and quantitative data analysis
6. Discuss the formal content, structure, format and style of the research report by considering
ethical issues.
Program Outcome 2:.This subjects contributes to the program outcome by developing research
Contribution of
CLO to PLO
problem, objectives and questions by evaluating literature sources to prepare a theoretical or

conceptual framework
Program Outcome 3: This subjects contributes to the program outcome through the appropriate
knowledge of discussing the main issues that should be considered in qualitative and quantitative
data analysis

Course Learning Outcome -1 Lecture and Discussion Q/A, MCQ
Course Learning Outcome -2 Lecture and group discussion Q/A, MCQ
Course Learning Outcome-3 Lecturer, discussion, real life examples &
Q/A, written test
Problem Based Exercise
Lecture and software use
Presentation /lab test
Lecture
Presentation

Life-long Learning
Communication &
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
and Innovation
responsibilities
Scientific and
Practical and
Morality
IT skills
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Role of Business research: Business research definition, importance of business research, applied and basic
research, the scientific method, when is business research needed? types of business research, stages in
research process.
Problem definition: Problem Definition: The Foundation of business research, problem definition, the
problem definition process, what is variable? types of variables, the research proposal, ethics
Qualitative Research: What is qualitative research? uses of qualitative research, qualitative vs quantitative,
common techniques used in qualitative research (focus group, depth interview, conversation, observation
Survey Research: survey research, advantages of survey, errors in survey research, classification of survey
research method, personal interview (advantages and disadvantages), door-to-door/shopping mall intercept,
telephone interview, mail interview, observation research
Measurement and scaling concept: Measurement, levels of scale measurement (nominal, ordinal, interval
and ratio), criteria of good measurement(reliability, validity and sensitivity), scaling techniques
Questionnaire: Questionnaire Design
Sampling: Sampling Desing and sampling procedure
Why do we use sample? stages in the selection of a sample, types of sampling techniques
Univariate Statistical Analysis: Hypothesis Testing, The Hypothesis-Testing Procedure, significance
levels and p-values, Type I and Type II Errors, The t-Distribution, The Chi-Square Test for Goodness of Fit,
The Independent Samples t-Test, correlation and regression analysis using by SPSS, ANOVA.
Report writing: The written Report- purpose, types, audience, Characteristics of a good report, Contents of
the research report, Oral Presentation- Content, visual aids- types, presentation, handling questions.
Lab test/ presentation
Reference Books:
1. Business Research Methods by Zikmund,W.G.
2. Business Research Methods by Cooper and Schindler
3. Marketing Research by Malhotra, N.K.
4. Business Research Methods by C. R. Kuthari

Core Courses

Subject Title : Strategic Management
Total Credit : 3
Level : Core Course
Course Objectives
1. To assess the resources and constraints for strategy making in a business context.
2. Be critically aware of factors involved in strategy making.
3. To acquaint students to different forces impacting on corporate and business strategies.
4. To identify the forces impacting on corporate and business strategies.
5. To familiarize students to strategy development in international arena.

Course Learning
1. Integrate and apply knowledge gained in basic courses to the formulation and implementation of
Outcomes
strategy.
2. Define strategic decisions that organizations make and have an ability to engage in strategic
planning.
3. Explain the basic concepts, principles and practices associated with strategy formulation and
implementation.
4. Differentiate strategy development of national and international level.
Program Outcome 1: This subject contributes to the program outcome through understanding
strategy formulation and development for rapidly changing business environment.
Contribution of
CLO to PLO
Program Outcome 3: This subject contributes to the program outcome by escalating students’ skills
for effective decision making incase of engage in strategic planning.
Program Outcome 6: This subject contributes to the program outcome by developing students’ ability
to explain basic concepts & principles in order to support organization in strategy formulation and
implementation.
Assessment
Course learning Outcome Teaching - Learning
Methods
Course Learning Outcome -1 Lecture, Discussion and Assignment, Q/A,

Assignment MCQ
Course Learning Outcome -2

Lecture and Assignment Assignment, Q/A
Course Learning Outcome-3 Lecture, Discussion and Assignment, Q/A,

Problem Based Exercise MCQ


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course summary:
Basic Concepts of Strategic Management: Definition - Strategy, Strategic Management; vision, mission and
objectives; Benefits of Strategic Management; Strategic management model – process & elements; Strategic Decision-
making process.
Environmental Scanning, Industry & Organizational Analysis; Environmental Scanning;Variables of societal
environment; Porters Approach to Industry Analysis.
Environmental Scanning, Industry & Organizational Analysis : Strategic types; Resource-based Approach;
Competitive advantage; Sustainability of Competitive Advantage; Industry and Corporate value chain analysis.
Environmental Scanning, Industry & Organizational Analysis: SWOT Analysis; Criticisms ofSWOT analysis.
Case Study, Gap Analysis, SPACE Analysis.
Situation Analysis & Business Strategy: Business Strategies–Porter’s Generic Competitive Strategies, which strategy
is best; Competitive Tactics; Cooperative Strategies.
Corporate Strategy : Directional Strategies - Growth, Stability, & Retrenchment strategy, Portfolio Strategies - BCG
Matrix; Parenting Strategies.
Strategic Alternatives: Generic Strategy, External Growth, Internal Growth, Combination Strategy,Core
competencies-Core capability, Distinctive competencies, Market Strategy; Financial Strategy. R&D Strategy;
Operations Strategy; Purchasing strategy; Logistics strategy; HRM Strategy; IS Strategy; What Strategies to avoid.
BCG Matrix,GE stoplight,Holfer’s Model
Strategy Implementation: Developing Programs, Budgets, & Procedures; Achieving Synergy; Stage of corporate
development; Strategy & organizational life cycle; Reengineering principles
Evaluation & Control: Evaluation & Control process; Using benchmark to evaluate performance; Problems in
measuring performance; Guidelines for proper control.
Reference Books:
1. Thomas L. Wheelen& J. David Hunger, Strategic Management & Business policy.
2. Arthur A. Thompson, Jr. A. J. Striklandlll. John E. Gamble, Crafting and Executing Strategy.
3. William H. Newman, Business Policies & Management

Subject Title : Managerial Economics
Total Credit : 3
Level : 1.1 & 3.1
1. To provide students with a useful set of tools for analysing the economic concepts.
2. To provide students with basic thoughts that help decision making by managers and policy-
makers.
Course Objectives
3. To give students an overview of many of the tools and of the insights relevant to business
managers.
4. To give some coverage of microeconomic topics, looking at the actions of firms and individuals.
5. To give some coverage of macroeconomic analysis.
6. To enable the students read the business and economic pages of a quality paper and assess the
arguments they contain.
Upon successful completion of this course, students would be able to -

1. Understand the roles of managers in firms.
Course Learning
2. Understand the internal and external decisions to be made by managers.

Outcomes
3. Analyse the demand and supply conditions and assess the position of a company.
4. Design competition strategies, including costing, pricing, product differentiation, and market
environment according to the natures of products and the structures of the markets.
5. Analyse real-world business problems with a systematic theoretical framework.
6. Make optimal business decisions by integrating the concepts of Economics, Mathematics and
Statistics.
and concepts allowing students to think strategically and innovatively for effective decision-making
and problem- solving.
Contribution of
CLP to PLO
decision-making abilities by dint of learning to apply necessary techniques, using both quantitative and
qualitative analysis, to resolve managerial issues.
Program Outcome 4: This subject contributes to the program outcome of enabling MBA graduates to
demonstrate leadership skills appropriate for a variety of business contexts

Q/A, MCQ
Exercise
Exercise
Course Learning Outcome-5 Lecture, Discussion and Problem Based Q/A, Assignment,
Exercise Presentation
Course Learning Outcome-6 Lecture, Group Discussion, problem solution Q/A, Assignment,
and Assignment Presentation

Communication &
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
and Innovation
responsibilities
Learning skills
Scientific and
Practical and
Life-long
Morality
IT skills
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome -6 √ √ √ √ √
Course Summary:
Introduction: Selected Basics of the study of Economics, Definition of Economics by different economists,
key basics of Economics regarding utility, cost, function, equilibrium and other definitions, employment;
unemployment; fiscal policy; economic systems; economic institutions; inflation; deflation; budget deficits;
consumers, entrepreneurs; profit; trade.
Introduction to Managerial Economics: Definition and concept of Managerial Economics, Scopes of
Managerial Economics, Characteristics of Managerial Economics, Areas of Managerial Economics,
Importance, Linkages with other disciplines, Managerial Economics Decision Making Process, Basic
Economic Tools in Managerial Economics for Decision making.
Theory of Demand: Utility Analysis: Consumer Behaviour, Utility Analysis of Demand, Indifference
Curves, Elasticity of Demand, Consumer’s Surplus.
Theory of Production: Factors of Production, Scale of Production, Laws of Returns, Isoquants or Equal-
Product Curves, Supply. Production and cost theory, Math on cost theory.
Product Pricing: Market and Market Forms with Meaning of Market, Classification of Markets, Size of the
Market, Perfect and Imperfect Markets, Nature of the Competition, Pure Competition, Perfect Competition,
Imperfect Competition, Monopolistic Competition, Oligopoly, Monopoly; Equilibrium of Firm and Industry
under Perfect Competition, Conditions of Perfect Competition: Their Implications, Conditions of
Equilibrium, Equilibrium in the short run, Equilibrium in the long run.
Factor Pricing: Theory of Distribution, Wages, Some Problems of Labour, Rent, Interest, Profits;
Math on interest.
Consumption : Definition, Determinants, Multiplier effect
Domestic Government Policy: Short-run equilibrium: a Keynesian model of the business cycle; Fiscal
Policy, Monetary Policy, Business Application of Fiscal and Monetary policy.
Reference Books:
1. Dominick Salvatore (Adapted by RavikeshSrivastava): Managerial Economics, 7th Edition, Oxford
University Press, 2017-18.
2. R.L. Varshney and K.L. Maheswari: Managerial Economics, 16th Revised Edition, Oxford
University Press, 2018.
3. Paul G. Keat and Philip K.Y. Young : Managerial Economics: Economic Tools for Today's Decision
Makers, Sixth Edition (Pearson International Edition, 2017.
4. G.S. Gupta : Managerial Economics, McGraw-Hill Education (India) Pvt. Limited, 2018.

Subject Title : Project Management
Total Credit :3
Level : 1.1
1. To develop students into leaders ready to take the challenges of today's global business
environment.
2. To develop an understanding of the diverse and rapidly changing the global business environment
Program Objectives

3. To develop strategic and innovative thinking abilities to look at big picture.
4. To prepare graduates as effective professionals by solving real problems through the use of
5. To develop the social and ethical values that is the concern to the business community and the
society at large.
6. To enhancement of interpersonal and professional skills that enable them to contribute within
diverse sets of teams and build internal and external relationships that facilitate success in
contemporary organizations.
1. Students will be able to demonstrate their ability to adapt to a rapidly changing environment by
2. Students will think strategically and innovatively for effective decision-making and problem-
solving.
3. Students will be able to apply decision-making techniques, using both quantitative and qualitative
4. MBA graduates demonstrate leadership skills appropriate for a variety of business contexts.
5. Students will be able to solve, analyze and evaluate social, legal and ethical problems that occur at
6. Students will be able to gather, analyze, and synthesize relevant data and information in order to
Program Outcome 1: This subject contributes to the program outcome by making students capable of
Contribution of
making effective projects and project team to complete a specific task in real life.
CLP to PLO
Program Outcome 4: This subject contributes to the program outcome by expanding students’
leadership skills to manage project team effectively and efficiently.
Program Outcome 6: This subject contributes to the program outcome by enabling students to gather,
analyze and synthesize relevant project related information in order to take important decision.
Course Learning Outcome -2 Lecture and Case Study Assignment, Q/A
Course Learning Outcome-3 Lecturer, Presentation Q/A, MCQ, Presentation
Course Learning Outcome-4 Lecture, Discussion Assignment, Q/A, MCQ
Presentation
Lecture and Assignment
Presentation
Course Learning Outcome-7 Lecture and Discussion
Q/A


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
1 2 3 4 5 6 7 8 9 1
0
Course summary:
Introduction: Definition of Project, Types of Project, Project Life Cycle, Project Product Life Cycle, Identification of
Project and Investment Opportunities, Aspects of Project Appraisal, Project Manager, Definition of Project
Management, Importance of Project Management, Project Management Vs. Operation Management, Difficulties in
Managing Projects.
Introduction: Situational Analysis and Specification of Objectives, Collection of Secondary Information, Conduct of
Market Survey, Characterization of The Market, Demand Forecasting, Uncertainty of Demand Forecasting, Market
Planning, Ecological Analysis.
Technical Analysis: Manufacturing Process/ Technology, Technical Arrangements, Material Inputs and Utilities,
Product Mix, Plant Capacity, Location and Site Machineries and Equipments, Structures and Civil Works,
Environmental Aspects, Project Charts and Layout, Schedule of Project Implementation.
Financial Analysis: Cost of Projects, Means of Financing/ Financing of Projects, Estimate of Sales and Production,
Cost of Production, Working Capital Requirements and Its Financing, Profitability Projections, Project Cash Flow
Statement, Projected Balance Sheet, Other Financial Management Techniques, Time Value of Money, Break Even
Analysis, Decision Tree Analysis.
Social Cost Benefit Analysis and Multiple Projects and Constraints: Rational for SCBA-UNIDO Approach of
SCBA, Net Benefit in Terms of Economic (Efficiency) Price, SCBA by Financial Institution, SCBA of a Project in
Bangladesh, Guidelines for Project Evaluation, Multiple Projects and Constraints.
Project Management Forms: Forms of Project Organization, Project Planning and Control, Human Aspect of Project
Management, Prerequisites for Successful Project Implementation.
Project Proposal: Define Project Proposal, Contents of Project Proposal, Writing a Project Proposal, Limitation of
Project Proposal, and Importance of Project Proposal.
Managing Projects in Bangladesh: Bangladesh as a Project Management Environment, Problems of Project
Management in Bangladesh, Management of Development Projects in Bangladesh, Development Projects
Implementation in Bangladesh.
Reference Books:
1. Projects (Planning, Analysis, Selection, Financing, Implementation & Review) by Prasanna Chandra
(Latest Edition).

Subject Title : Operations Research
Total Credit : 3
Level : 1.1
1. Demonstrate optimum utilization of resources, effort and implement the decision effectively.
2. To instill scientific systematic approach involved and provide a good intellectual support for
Course Objectives
decision making.
3. Provide substantial experience in taking timely management decisions and for corrective
measures.
4. Analyze the behavior of the system for the purpose of improving its performance.
5. Demonstrate reliability of solution obtained from a model depends on the validity of the model
in representing the real systems.
6. Generate solutions for the problems, what method should be adopted so that the total cost is
minimum or total profit is maximum.

1. Apply a different linear programming problem technique which has a broad experience in the
finding optimum profit.
2. Calculate the knowledge that tries to optimize total return by maximizing the profit and
minimizing the cost or loss.
3. Recognize the best (optimum) decisions relative to largest possible portion of the total
organization
4. Discuss towards the development of better working procedure and systematic approach in
problem analysis modeling and implementation of solutions at the workplace
5. Finding the solution for the correct sequence and queue which is useful in daily life
6. Identify the better model when compare with the original model which is very useful for the
usage
Program Outcome 2: This subject contributes to the program outcome by thinking strategically and
innovatively for effective decision-making and problem- solving.
Contribution of
CLP to PLO
Program Outcome 3: This subject contributes to the program outcome by developing to solve,
analyze and evaluate social, legal and ethical problems that occur at all levels of business decision
making.
Assessment
Methods
Course Learning Outcome -1 Lecture and Discussion MCQ
Course Learning Outcome -2 Lecture MCQ
Course Learning Outcome-3 Lecture MCQ
Course Learning Outcome-4 Lecture, Discussion and

Assignment
Course Learning Outcome -5 Lecture and

Presentation
Assignment/Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course summary:
Introductions to Operations Research: Concept of Operation Research, Common Terminologies of Operations
Research, Advantages and Disadvantages of Operation Research, Phases of Operation Research, Process of
Operation Research, Application and Scope of Operation Research, Operation Research Techniques
Linear Programming (Graphic, Transportation and Simplex Technique): Meaning of Linear
Programming, Application of Linear Programming, Advantages and Limitation of Linear Programming,
Mathematical Problems ( Three types)
Waiting Line Theory: Queue theory, Queue length, Behavior of customers, Queue discipline,Traffic
intensity, Mathematical Problems.
Game Theory: Introduction, Pay off,Matrix environment,Saddle Point, Math problems
Forecasting: Introduction, Methods of Forecasting, Managerial Application and Mathematical Problems
Forecasting: Introduction, Methods of Investments ( Traditional and Modern), Managerial Application and
Mathematical Problems.
Inventory ManagementClass /Lesson: Meaning of inventory, Common Terminologies of Inventory control,
Costs related to inventory, Mathematical Problems.
Reference Books:
1. Operations Research –VK Kapoor (new edition)
2. Introduction to Operations Research, by F. S. Hillier and G. J. Lieberman, McGraw
Hill2005, eighth edition.
3. Operations Research, an introduction, by H. A. Taha, Prentice Hall, 2003, sixth edition.

Subject Title : Corporate Finance
Total Credit : 3
Level : Core
Pre-requisite : MBA 035
1. Demonstrate financial statement analysis skills relevant to assessing a firm’s financial condition.
Course Objectives
Use statistical analysis to properly assess financial performance
2. To provide the students with the fundamental concepts, principles and approaches of corporate
finance.
3. To understand the roles that a corporate financial manager plays in a modern organization.
4. To develop clear knowledge about valuation of securities or financial assets.
5. To develop an understanding of the tools that is used to value investment projects and companies.
6. To understand the basic issues involved in how firms should raise funds for their real investments.
Course Learning
Upon successful completion of this course, Students will be able to:

Outcomes
1. Measure firm’s financial performance, Value long term debt instruments, stocks and the entire
firm.
2. Apply how to take long-term investment decisions.
3. Familiar with the firm’s financing decisions on value creation, corporate restructuring and
reorganization.
and concepts of corporate finance needed to get competency in managing businesses in simulated and
Contribution of
real-life settings.
CLP to PLO
on decision making on investment in business and human skills.
Mapping of Course Learning Outcomes, Taxonomy Level, Teaching Learning Activities and
Assessment
Assessment
Course Learning Outcome Teaching - Learning
Methods
Course Learning Outcome -1 Lecture, Q/A, Discussion MCQ

Lecture, Q/A Assignment
Course Learning Outcome-3 Lecturer Q/A, and

MCQ

Mapping of Course Learning Outcome and Generic Skills:

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome -2 √ √ √ √ √ √ √
Course Summary:
Introduction to corporate finance: Corporate finance, financial manager, capital structure, corporate firm,
goals of corporate firm, shareholders control over manager, financial market, financial statement analysis
through ratio analysis, financial planning model, what determines growth, ratio analysis.
Valuation of Bond and stocks: Bond, types of bond, how to value bonds, value of common stocks,
dividend vs. capital gains, estimates of parameter in the dividend discount model, growth opportunities,
dividend growth model and the NPVGO Model, stock market reporting. Term structure of interest rate, end
of chapter math solution.
Alternative Investment Rules: Payback period method, problem with payback period, managerial
perspective, the discounted payback period, average accounting return method, Net present value method,
internal rate of return method, problems with internal rate of return method, profitability index, the practice
of capital budgeting, end of chapter math solution.
Capital Market Theory: Returns, holding period returns, return statistics, average stock returns and risk
free returns, risk statistics, normal distribution and its implications for standard deviation, chapter end math
solution.
Leasing: Lease, types of lease, operating and financial lease, accounting and leasing, the cash flows for
leasing, NPV analysis of the lease vs. buy decision, case for leasing, reasons for leasing, chapter end math
solution.
Corporate financing decisions and efficient capital market: Can financing decision create value?
Efficient capital market, foundations of market efficiency, different types of efficiency, evidence of market
efficiency, behavioral challenges to market efficiency.
Financial Distress, Merger and Acquisition: Nature of financial distress, bankruptcy, corporate
restructuring and reorganization, merger, acquisition and divestiture, Z-score model and so on.
Reference Books:
1. Corporate Finance - by Stephen A.Ross, Randolph W.Westerfield and Jeffrey Jafee

Subject Code : MBA- O43
Subject Title : Strategic Marketing
Total Credit :3
Level :1.1
Pre-requisite : Marketing Management
1. To acquire the basic knowledge of changeable nature of the market place, various drivers of the
market and organize marketing theories to solve customer needs.
Course Objectives
2. To analyze and understand customer needs and buying behavior with the market dynamics.
3. To identify business shifts related to technological, regulatory, and cultural changes in the
environment.
4. To identify essential factors that should be considered when developing a marketing strategy for
customers’ needs fulfillment.
5. To design and organize the marketing mix on the basis of customer segmentation, targeting and
positioning to ensure firm’s profitability.
6. To use techniques for undertaking strategic market analysis and formulating marketing strategies.
7. To determine the strengths and weaknesses of your competitors.

Course Learning
1. Understand different concepts, tools and involvements of Strategic Marketing engagement with the
Outcomes
rapid changing marketing environment.

2. Identify when and how to shift their business with the changing market factors.
3. Identify and critically analyze opportunities and threats within dynamic marketing environment or
setup to make a supportive strategy for their firms to compete their competitor’s.
4. Design the best marketing mix to grab potential customers and prepare the most beneficial position
strategy for the firm.
5. 5. Use the capabilities of the firm’s in such ways to generate the firm’s profitability for longer run.
Program Outcome 1: This subject contributes to the program outcome through analyzing the business
Contribution of
environment of dynamic market settings and assessing critically grab the opportunities for future
CLP to PLO
business.
over changing marketing environment and able to use their technical and intellectual skills to
marketing plan for their competitive business.
to evaluate the best match opportunities and handle the complex situation oftheir competitive business.
Assessment
Methods
Course Learning Outcome -1 Interactive

Lecture, Discussion
Participation

Lecture and Assignment Assignment
Course Learning Outcome-3 Lecturer and Case Study Case Study
Course Learning Outcome -4 Lecture, Discussion and

Q/A, MCQ
Course Learning Outcome -5 Lecture and Presentation Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
New Challenges forMarket driven strategy: Market driven strategy, Corporate, Business and Marketing strategy,
Challenges of a new era for Strategic Marketing
Markets, Segments and Customer Value: Markets and strategies, matching the needs with product benefits, Defining
and analyzing product markets, Describing and analyzing end users, Analyzing competition, Market estimation and
Developing a strategic vision about the future
Strategic Market Segmentation: Levels and types of market segmentation, Market driven strategy and segmentation,
Activities and decisions in market segmentation, Defining the market to be segmented, Identifying market segments,
Forming market segments, Finer segmentation, Selecting the segmentation strategy.
Market targeting and strategic positioning: Market targeting strategy, Targeting in different market environment,
Positioning strategy, Determining positioning effectiveness.
Innovation and new product strategy: Innovation as a customer driven process, New product planning, New product
planning process, Variations in the generic new product planning process.
Pricing strategy: Strategic role of price, Analyzing the pricing situation, Selecting the pricing strategy, Determining
the specific pricing and policies.
Value chain strategy: Strategic role of value chain, Channel strategy, Managing the channel, International channel.
Promotion, Advertising and sales promotion strategies: Promotion strategy, Integrated Marketing communication,
Advertising strategy, Sales promotion strategy
Reference Books:
1. Strategic Marketing byDavid W. Cravens and Nigel F. Piercy1oth edition, McGraw Hill Publication.
2. Strategic Marketing by David Whalley ( Latest Edition)

Subject Title : Strategic Management Accounting
Total Credit : 3
Level : 1.2
Pre-requisite : Management Accounting
1. To provide the students with an in-depth knowledge of management accounting to make them
competent to prepare and analyses accounting data.
Course Objectives
2. To know the usefulness of accounting information in management control, and in developing,

implementing and evaluating strategies.
3. To explore the linkages between these practices and enterprise performance.
4. To discuss the relevance of heightened organization-wide awareness of the nature, and value
creation potential, of enterprise resources.
5. To provide an understanding of the importance of management accounting systems in supporting
organizational efforts to survive and prosper in today's competitive environment.
6. To examine the implications of realigning existing organizational performance measurement
systems to strategic aims and stakeholder value creation objectives

1. Evaluate the contexts in which management accounting operates within an organisation and its
link to the external environment.
2. Integrate conventional and contemporary management accounting techniques into a strategic
management accounting framework.
3. Critically evaluate and analyze management accounting techniques, showing the ability to draw
reasoned conclusions.
4. Apply management accounting systems in supporting organisational efforts to survive and
prosper in today's competitive environment
5. Apply the technical language and practices of management accounting.
6. Apply appropriate communication and numerical skills, including the ability to present
quantitative and qualitative information, together with analysis, argument and commentary.
on different organizational costing design for competency to face future business challenges.
Contribution of
CLP to PLO
and concepts of management accounting create the ability to think critically and analyze the real
business problem.
analytical ability of both qualitative and quantitative data to formulate best accounting control
methods.

Course Learning Outcome -1 Assignment, Q/A, MCQ,
Lecture, Discussion and Assignment
written exam
Course Learning Outcome -2 Assignment, Q/A, written
exam
Course Learning Outcome-3 Case study, Q/A, MCQ,
Lecturer
written exam
Course Learning Outcome-4 Lecture, Discussion and Problem Based Case study, Q/A, MCQ,
Exercise written exam
Course Learning Outcome-5 Lecture and Assignment/Presentation Q/A, written exam
Course Learning Outcome-6 Lecture, Group Discussion and Assignment Q/A, written exam
Course Learning Outcome-7 Assignment, Q/A, MCQ,
Lecture, Discussion and Assignment
written exam


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Management Accounting &Strategic Management Accounting: Objectives, Scope and functions,
Distinction and similarities between Management Accounting and Strategic Management Accounting. Drawbacks of
Traditional Management Accounting.
Cost Concepts, Classifications:
General cost classification, Product costs vs period costs, Cost classification on financial statements, Cost classification
for predictive cost behavior, Cost classifications for assigning costs to cost objects, Cost classifications for decision
making. Practical example and exercise.
Cost-Volume-Profit Relationship: Introduction, Users of cost volume profit analysis, Marginal cost and costing,
Features, advantages and disadvantages of marginal costing, Break even analysis, contribution, Profit/volume ratio,
Breakeven point and chart, Margin of safety, profit-volume graph. Applications and case analyses.
Quality costing and Quality cost report: Cost of quality, Quality conformance, Prevention, Appraisals etc. quality
cost report. Applications and case analyses.
Activity- Based Costing: An overview of ABC, Designing & implementing ABC system, Limitation of ABC and
application for management report. Practical problem with solution.
Performance Measurement: Financial measure of Performance: Profit margin, ROI, asset turnover, residual income,
ROCE, EVA, Non- Financial measure of Performance.
Basic of SMA: JIT, EOQ, Cizan costing etc.
Presentation: Classification of cost and relevant topics.
Profit planning: Introduction among budget, budgeting and budgetary control, steps in preparing a budget, features of
budget, Standard costing vs budget, types of budget, Master budget and flexible budget.
Transfer Pricing: Definition, approaches of setting ofTransfer Pricing, Applications and case analyses.
Target Costing: Definition, strength and weakness of Target Costing, Tools of Target Costing, Applications and case
analyses.
Reference Books:
1. Garrison, Noreen : Managerial Accounting. (Latest Edition)
2. Horngren C.T. : Cost Accounting- A Managerial Emphasis(Latest Edition).
3. Backer and Jacobsen : Cost Accounting A Managerial Approach(Latest Edition).
4. A. R. BelKaou : Advanced Management Accounting(Latest Edition).

Subject Title : Managing people at work
Total Credit : 3
Level : 1.3 / 1.1
Pre-requisite : HRM
environment.
2. To develop an understanding of the diverse and rapidly changing the global business environment
Program Objectives

society at large.
1. Students will be able to demonstrate their ability to adapt to a rapidly changing environment by
2. Students will think strategically and innovatively for effective decision-making and problem-
solving.
3. Students will be able to apply decision-making techniques, using both quantitative and qualitative
4. MBA graduates demonstrate leadership skills appropriate for a variety of business contexts.
5. Students will be able to solve, analyze and evaluate social, legal and ethical problems that occur at
6. Students will be able to gather, analyze, and synthesize relevant data and information in order to
Contribution of
Strengthen your leadership style, develop your emotional intelligence (“read” a situation involving
CLP to PLO
staff) and act to bring out the best in your team members.
Program Outcome 4: This subject contributes to the program outcome enabling you to motivate the
people you work with to deliver stronger team outcomes.
Program Outcome 6: This subject contributes to the program outcome by developing of an
understanding of the performance manage to facilitate growth and enable effective corrective action
where needed.
Exercise
Presentation
Q/A


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Core Summary:
Introduction: Different approaches to management, Responsibility and accountability, Producing results,
managing teams, Developing individuals, Practical exercise
Effective motivation: Factors that motivate people, Key management theories explained, Minimising de-
motivators, Using reward and recognition, Motivational questionnaire
Effective communication: Walking the talk’, Does the organisation’s Mission Statement work?
Dealing with dissent, Delivering vision, Communication case study
Effective delegation: The difference between delegating and assigning tasks, Why is delegation so crucial?,
What can go wrong?, Best practice, Hints for effective delegation
Practical exercise
Effective team building:Characteristics of successful teams, Team types and behaviours, How to build a
successful team, Stages of team development, The dangers of cloning!, Team leadership style and traditional
management style, Practical exercise
Effective performance management:Dealing with poor performance, Standards, objectives, targets, etc
delivering difficult messages, Developing individuals, Supporting the team
Case studies
Effective change management: Dealing with change, The Change Curve, Communication, communication,
communication!, Reactions to expect and how to deal with them, Involving the team
Action:Readings, Cases & Activities: Course review / discussion, Preparation of action plans for building
on the skills learnt, Conclusion
Reference Books:
1 Kouzes, J M & Posner, BZ 2012 2012 The Leadership Challenge, 5th Edition Jossey-Bass, San
Francisco
2 Adams, J.,Hayes,J.andHopson,B.(1976)Transition: Understanding and Managing Personal
Change, London, Martin Robertson.

Subject Title : Management Information System
Total Credit :3
Level :1.3 / 1.1
Pre-requisite : Information Technology of Business
environment.
2. To develop an understanding of the diverse and rapidly changing the global business
Program Objectives
environment for effective decision making and problem-solving.

management science knowledge and with attention to teamwork, effective communication,
critical thinking and problem-solving skills.
society at large.

Course Learning
1. Use and administrate Information Systems in different business settings.

Outcomes
2. Acquire and apply analytical skills which will enable them to visualize a complex business
problem and make informed decisions based on available information and technology resources.
3. Identify and analyze requirements for information systems
4. Understand and apply programming & development principles in information systems
5. Effectively solve problems in an MIS context.
6. Communicate to both business and IT professionals.
Program Outcome 1: This subject contributes to the program outcome through demonstrating
Contribution of
students’ ability to use different components of information technology to adapt to a rapidly changing
CLP to PLO
environment.
Program Outcome 2: This subject contributes to the program outcome through getting timely
information to think strategically and innovatively for effective decision-making and problem- solving.
to use the modern information technology to gather, analyze, and synthesize relevant data and
information in order to support management decision-making.
Assessment
Course learning Outcome Teaching – Learning
Methods
Course Learning Outcome -1 Lecture, Discussion Interactive Participation
Course Learning Outcome -2 Lecture and Assignment Assignment
Course Learning Outcome-3 Lecture MCQ/ QA
Course Learning Outcome -4 Lecture by Guest Faculty Lab Work
Course Learning Outcome -5 Lecture, Discussion and Problem

Case Study
Based Exercise

Course Learning Outcome -6 Lecture and Presentation Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Managerial overview of MICS:Define MICS, Why students should study MICS, Why organizations need Information
System (IS), IS and Organizational structure, Contributions of IS to individuals, work group, organizational-wide
decision making, Potential risks of IS.
Information system for managerial decision making:Transaction Processing System(TPS),Intelligence support
system, Decision Support System(DSS),Executive Information System(EIS)
Technical foundation of IS: Computer Hardware, Components of a computer, Types of computer, Computer
software, Types of Software, Difference between Hardware & Software
Business Information System: Functional Information System, Marketing Information system, Manufacturing
Information System, Quality Information System, Financial and Accounting System, Human Resource Information
System
Telecommunications and Networks: Telecommunication Channel, Communication media, Types of communication
Network
Database Design and Management: Data Vs. Information, Data Hierarchy, Database Management System (DBMS),
Database Models,
Computer Security: What is Computer Security? Why are computer system vulnerable? Security Control, Types of
computer security breaches, Disaster Recovery Plan
Reference Books:
1. Prentice Hall Gupta, Uma Gupta: MIS- A Managerial Perspectives
2. Laudon, K.C and Laudon, J.P. : MIS- Managing the Digital Firm
3. Davis, G.B. and Olsan, MH. : MIS- Conceptual Foundations, Structure and Development

Subject Title : Supply Chain Management
Total Credit : 3
Level : Core Courses
Pre-requisite : Principles of Management
1. To realize the nature of supply chain and trace the historic perspective, leading to their
development and growth. .
Course Objectives
2. To make able to achieve strategic fit between its supply chain strategy and its competitive
strategy.
3. Identify and apprehend the role of drivers of supply chain.
4. Realize and design online and physical distribution networks in different industries.
5. Use optimization for facility location and capacity allocation decisions.
6. Explain different strategies that may be used to mitigate risk in global supply chain.
7. Explain collaborative planning, forecasting, and replenishment.
8. Manage demand to improve synchronization in supply chain in the face of predictable variability
Upon successful completion of this course, student:

1. Would be able to identify the variety of supply chain issues that companies need to consider at the
strategic, planning, and operational level.
2. Would be able to recognize how organization can fit its supply chain strategy company’s
Course Learning
competitive strategy.
3. Would be able to identify major drivers of supply chain and the metrics to justify their importance.
4. Would be able to recognize different design of distribution network and evaluate the strength and
Outcomes
weakness of each option.

5. Would be able to identify sources of risk for global supply chain and risk mitigation strategies.
6. Would be able to grasp different methods to demand forecast and estimate a forecast’s accuracy.
Program Outcome 1: This subject can contribute to program by enhancing student’s ability to cope
Contribution of
with frequent changes in external environment and major vulnerable SCM issues.
CLP to PLO
Program Outcome 3: This subject contributes to the program outcome through the forecasting
technique that can lead them to take appropriate business decision in real life.
Program Outcome 6: Supply chain manager deals with data of frequent prices and other factors of
raw materials. This course can contribute to program by giving appropriate idea on how to react with
changes in environment with the data or information about any business.

Assessment
Methods
Course Learning Outcome -2 Lecture/Case Q/A, MCQ
Course Learning Outcome-3 Q/A, MCQ, Case

Lecturer
Solution
Course Learning Outcome -4 Lecture and Group work with Assignment, Q/A,
real example n MCQ
Course Learning Outcome -5 Q/A, Assignment,

Presentation
Course Learning Outcome -6 Lecture and Assignment with Q/A, Assignment,

real organizational practices Presentation

Life-long Learning
Communication &
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
IT skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Supply chain management, importance, origins, current and future trends, elements of SCM, decisions
phases in supply chain, process views of supply chain, greening of supply chain, supply chain macro processes.
Supply Chain Performance: Achieving Strategic Fit and Scope: Comparative and supply chain strategies, achieving
strategic fit, expanding strategic scope, challenges to achieving and maintaining strategic fit, achieving and maintaining
strategic fit in retail markets, Case study
Supply Drivers and Metrics: Impellers of supply chain, financial measures of performance, drivers of supply chain
performance, framework of structuring drivers, facilities, inventory, transportation, information, sourcing, pricing, Case
study-Seven eleven Japan
Designing Distribution Network and Applications of Online sales: The role distribution in supply chain, factors
influencing distribution network design, design options of a distribution network, online sales and the distribution
network, distribution network in practices, case study- Indian Agricultural Product Distribution Network
Network Design in Supply Chain: The role of network design in supply chain, factors influencing network design
decisions, framework for network design decisions, models for facility location and capacity allocation, making
network design decisions in practice, the impact of uncertainty on network design, Case Study- Jaipur Rugs-
Networking Tradition With Modernity
Designing a Global Supply Chain Network: Impact of globalization on supply chain networks, the offshoring
decisions: total cost, risk management in global supply chains, discounted cash flow, evaluating network design
decisions using decision trees, to onshore or offshore, making global supply chain design under uncertainty in practice.
Creating and managing supplier relation ships: Introduction, developing successful partnership, supplier evaluation
and certification, supplier development, supplier award, relationship management software, international organization
for standardization, performance metrics,
Enterprise Resource Planning System: The development of legacy materials requirement planning systems, the
development of enterprise planning system, the rapid growth of ERP systems, Advantages and disadvantage of ERP,
ERP software application, ERP providers,
Reference Books:
1. Supply Chain Management: Strategy, Planning, and Operation bySunil Chopra, Peter Meindl, and D.V.
Kalra5th edition, Pearson publication.
2. Principle of Supply Chain Management; A balanced Approach byJoel D. Wisner, G. Keong Leong and
Keah-Choon Tan, CENGAGE Learning Publication. .

Major Concentration: Accounting & Information Systems
Subject Code : MBA-AIS-01

Subject Title : Accounting Theory
Total Credit : 3
Level : Major Concentration
Pre-requisite : NO
1. To know the place of accounting as an academic discipline within the social sciences.
Course Objectives
2. To be aware of the development of accounting thought from its origins to current practice, including
contemporary financial accounting research.
3. To use authoritative literature of accounting as a tool in making accounting policy decisions.
4. To evaluate accounting policy alternatives with respect to the Conceptual Framework of the FASB,
other accounting paradigms, and the point of view of the various accounting constituencies.
5. To increase awareness of how theories relate to, or contradict, real world events & Develop an
interest in current events and issues facing the profession
Upon successful completion of this course, Student will be :

1. Have acquired a deeper and more critical appreciation of what defines contemporary accounting
practice, and more importantly, what it is that should define the nature, scope and future of
accounting;
2. Be familiar with concepts of theory development and theories of accounting policy choice,
measurement of economic income and the societal use of accounting information.
3. able to develop an ability to critically analyze these issues within the theoretical framework
developed earlier in the course.
4. Able to achieve a deeper understanding of selected contemporary issues in accounting.
5. able to apply a structured decision model to exercise judgment in the application of accounting
standards.
6. able to collect and analyze quantitative and qualitative data using scientific quantitative analysis
methods
Contribution of CLO
fundamental concepts and theories of accounting create the ability to think critically and analyze the
changes of accounting policy and practice in business.
to PLO
Program Outcome 5: This subject contributes to the program outcome by expanding students’ ability to
analyze the relation between accounting and social, legal or industrial welfare through existing and
upcoming accounting policies or standard.
analytical ability of quantitative data to financial reporting.

Written exam, MCQ/Class
Course Learning Outcome -1 Lecture & Discussion
Test
Assignment Written exam
Lecture, Problem Based Exercise &
Course Learning Outcome-3 Case Study, Class Test
Discussion
Lecture, Discussion and Problem Based Assignment, Written exam,
Exercise MCQ
Lecture, Problem Based Exercise and Written exam, Assignment,
Course Learning Outcome-6 Viva, Assignment,
Presentation

Communication & IT
Life-long Learning
Values, Ethics and
Intellectual skills
Leadership skills
Innovation skills
Social skills and
Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome - 1 √ √
Course Learning Outcome - 2 √ √ √ √
Course Learning Outcome - 4 √ √ √
Course Summary:
Historical Background: Early history of accounting, Luca Pacioli’s contribution, the development of accounting
principles in the USA (different phases), Accounting and capitalism, Relevance of accounting history.
Conceptual framework for financial accounting and reporting: Classification and conflicts of interest; towards a
formulation of the objectives of financial statements; towards a conceptual framework, the other reports, discussion and
conclusion.
The nature and uses of accounting: Definitions and role of accounting, Measurement in Accounting; The meaning of
GAAP; Income smoothing hypothesis; the selective financial misrepresentation hypothesis.
The traditional approaches to the formulation of an accounting theory: Theory construction and verification, the
nature of an accounting theory, Methodologies for the formulation of an accounting theory, Approaches to the
formulation of an accounting theory, the elastic approach to the formulation of an accounting theory
The regulatory approach to the formulation of an accounting theory: Entities concerned with Accounting
Standards, who should set accounting standards? Legitimacy of the standard setting process. Foundation of
Accounting Theories: Decision Theory - Proprietary Theory - Entity Theory - Measurement Theory - Enterprise
Theory - Information Theory.
The structure of accounting theory: The nature of the structure of an accounting theory, the nature of accounting
postulates, theoretical, concepts and principles; the accounting postulates; the theoretical concepts of accounting; the
accounting principles..
Income concepts: The relevance of the income concepts, the traditional accounting concepts of income, the nature of
the economic concept of income, concepts of capital maintenance
Efficient Capital Markets: The Efficient Market Hypothesis: The Weak form of the EMH- Semi strong Form of the
EMH- Strong Form of the EMH- Some Misconceptions about the Efficient Market Hypothesis-Capital Asset Pricing
Theory-Portfolio Theory- The Market Model- Implications of the Capital Asset Pricing Model-Economics of
Accounting Information.
International Accounting Standard: Organizational framework, IFRS, IAS, BAS, IASB mission statement, activities
and some other topics..
Human Resource Accounting: Meaning, Uses and objectives of HRA, Important factors in developing HRA in an
organization-measurement of human resources and their appraisal. Green accounting, Forensic accounting.
Reference Books:
1. Ahmed Riahi-Belkaoui: Accounting theory (latest edition)
2. E.S Hendriksen: Accounting theory

3. L.S Porwal: Accounting theory
Subject Code : MBA: AIS-2
Subject Title : Advanced Financial Accounting
Total Credit : 3
1. To provide the knowledge about the source of International Financial Reporting Standards (IFRS) and
major differences with US GAAP and as well as Bangladeshi standards.
Course Objectives
2. To develop the ability to understand the provisions on company financial statements in the Company
Act. 1994 and the securities & Exchange Rules 1987.
3. To provide knowledge about a complete set of financial statements of a company as per IAS-1 as well
as how to prepare interim & annual financial statements of companies.
4. To provide the students with the capability to apply knowledge in real business operating activities.
5. To identify, explain and critically evaluate the principles underlying the accounting of complex
transactions relating to partnership retirement & partnership dissolution, business purchase, bankruptcy,
share issue, Forfeiture of shares & Reissue of Forfeiture of shares, Government accounting, Not for
Profit Organization, Department & Branch accounting and so on.

7. Prepare a complete set of company financial statements according to IFRS and as well as Bangladeshi
standards.
8. Recognize, measure, record, and communicate financial and other related validate information.
9. Demonstrate and describe various accounting theories, techniques and methods of partnership in case
of partner changes & retirements, earnings distribution, and liquidation of partnerships.
10. Understand accounting concepts and techniques with regard to business combinations, merger, branch
accounting, consignment and the preparation of consolidated financial statements.
11. Understand and explain the accounting issues related to business purchase, bankruptcy and share issue,
Forfeiture of shares & Reissue of Forfeiture of shares, and so on.
12. Explain advance accounting issues related to Government accounting, Not for Profit Organization and
so on.
Contribution of CLO
This subject contributes to the program outcome:

Program Outcome 1: Through the lessons of fundamental concepts and theories of International Financial
Reporting Standards (IFRS), International Accounting Standards (IAS), and National Standards create the
to PLO
ability to think critically, analyze and solve the real business problem.
Program Outcome 2: By providing diverse knowledge in national and international business through
analyze problem.
Program Outcome 5: By expanding students’ advance accounting skills on different organizational
accounting and various advance branches of accounting.

Course Learning Outcome -1 Lecture & Discussion Q/A, MCQ, Written Exam
Assignment Q/A, Written Exam
Course Learning Outcome-3 Lecture, Problem Based Exercise & Case Study, Q/A, Class
Discussion Test,
Course Learning Outcome-4 Lecture, Discussion and Problem Based Assignment, Q/A, MCQ/
Exercise Class Test
Lecture, Problem Based Exercise and
Presentation, Written
Assignment/Presentation
Exam
Course Learning Outcome-6 Viva, Q/A, Assignment,
Lecture, Group Discussion and Assignment Presentation, Written
Exam

Communication & IT
Life-long Learning
Values, Ethics and
Intellectual skills
Leadership skills
Innovation skills
Social skills and
Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
solving skills
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome - 1 √ √ √ √ √ √ √
Course Learning Outcome - 3 √ √ √ √ √
Course Learning Outcome - 4 √ √ √ √ √ √
Course Summary:
Conceptual Framework: Financial Accounting, IASB, IRRS, IAS, IASC, GAAP, and as well as Bangladeshi
standards, Conceptual Framework, Objectives of Financial Reporting, Qualitative characteristics of Financial
Information, Elements of Company Financial Statements, Recognition & Measurement Concepts.
Accounting for Partnership (Retirement & Dissolution): Partnership Retirement & Dissolution related case and
Problem Based Exercise.
Company Financial Statement : Provision of financial statements in the companies Act 1994 and the securities and
exchange commission rules. Preparation of complete set of financial statements of a company as per IAS-1. Case and
Problem Based Exercise.
Accounting for Business Purchase: Concepts, Principles and Application in business. Case and Problem Based
Exercise.
Accounting for stockholder’s Equity: Share Issue: The corporate form of Organization, Corporate capital: Issues of
share/stock, Forfeiture of shares & Reissue of Forfeiture of shares, Reacquisition of shares and accounting procedure
according to national and International Accounting Standards and as well as Bangladeshi standards.
Definition of Not-for-Profit, different features of Not-for-Profit, issues related to Not- Accounting for Not-for-Profit
and Public Sector Accounting:for-Profit & Problem Based Exercise.
Goodwill valuation : What is Goodwill, How to calculate Goodwill, importance of Goodwill & Problem Based
Exercise.
Government Accounting : Define, features, procedures, standards of Government Accounting, Local government and
Panchayats accounting and ease & Problem Based Exercise.
Department Accounting, Branch accounting and Consignment : Define, purpose, accounting procedures of
Department Accounting, Branch accounting and consignment accounting, Differences between sales and consignment,
Valuation of unsold Stock. Problem Based Exercise.
Advance Accounting Issues : Hire Purchase, bankruptcy, social accounting, Green accounting, HR Accounting,
Amalgamation, Absorption, Capital Reduction and etc.
Reference Books:
1. Mukherhee, A and Hanif, M : Modern Accountancy Vol. I $ II (Latest Edition)
2. Khan, Md. Muinuddin : Advanced Accounting, Vol. I & II (Latest Edition)
3. Uddin, Md. Hafiz : Intermediate Accounting ( Latest Edition)

Subject Code :MBA AIS-3
Subject Title :Advanced Cost Accounting
Total Credit :3
Level :Major Concentration
1.To make a discussion on the basic concepts of cost and exercise control over cost&cost reduction.
2. To understand the formulating policies, cost negotiation, fixing the selling price, maximize output &
profit.
3.To provide the students with the capability to apply theoretical knowledge for forecasting, planning
of capital expenditure and capital structure, and also planning to close down.
Course Objectives
4.To distinguish whether a joint product should be sold at the split-off point or processed further, and
explain how allocation of joint costs to joint products leads to better product and service pricing
decisions.
5. To Recognize the features of a good standard costing system such as cost analysis, cost comparison,
cost planning, and cost finding.
6.To make a discussion how to take make or buy decision.
Upon successful completion of this course:

1. Students would be able to demonstrate their knowledge from the cost accounting theory, to financial
analysis and decision making.

2. Students would be able to demonstrate an understanding of current international cost accounting
standards and acceptable practices, as well as its impact on business.
3. Students would be able Determine appropriate transfer pricing methods under a variety of
circumstances, explaining the potential impact for each method upon a firm’s profit.
4.Students would be able to apply cost accounting methods to evaluate business or project
performance.
5. Students would be able to identify the critical role of cost allocation in the analysis of customer
profitability and sales variances.
6. Students would be able to use modern technological tools and techniques for reducing cost and
maximizing profitwhich will help for taking proper decision.
Contribution of CLO
and concepts of cost accounting which will increase their analytical ability in the relevant field.
Program Outcome 3: This subject contributes to the program outcome by developing students’ cost
accounting knowledge which will help to overcome future business challenges.
on different business segment which will help to take proper decision based on costing issues.
to PLO
Program Outcome 6: This subject contributes to the program outcome by using modern technical
tools which will ultimate reduce the product cost through solving the business problem.

Q/A, MCQ
Exercise
Exercise
Course Learning Outcome-5 Lecture, Discussion and Problem Based Q/A, Assignment,
Course Learning Outcome-6 Lecture, Group Discussion, problem solution Q/A, Assignment,
and Assignment Presentation

Life-long Learning
Communication &
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
and Innovation
responsibilities
Scientific and
Practical and
Morality
IT skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
An introduction to cost terms and purposes:Cost Accounting, Differences with financial Accounting and
Management Accounting, Cost benefit approach in decision making, Different costs for different purposes,
Organization structure and the cost accountants, Cost accounting as a profession and professional Ethics. Concepts of
Cost, Expenses and Losses; Cost Objects, Cost Unit and Center; Classification of Costs; Cost Statement or Cost Sheet.
Cost Allocation: The terminology for cost allocation-Purposes of cost allocation-Criteria to guide cost allocation
decision- Allocation cost from one department to another department-Allocating costs of service department and
common costs. Cost pool-Single pool vs Dual pool-Choosing cost application bases-Contribution to cost allocation and
reimbursement.
Cost Estimation and Regression Analysis: Cost estimation approaches-regression analysis for cost estimation-
Regression equation-Multiple regression-Planning for regression analysis of Business data.
Job costing and batch costing: Nature of Job costing , Job cost sheet and batch cost sheet.
Joint Product and By- Product costing: Joint Products and by Products- Comparison with Scrap- Common Costs and
Joint Costs- Why to allocate Joint Costs? - Spilt- off point and Separable costs- Irrelevance of Joint Costs for Decision
making- Assignment of Costs to Joint Products- Accounting for By Products- Assigning Inventory value to By
Products produced- Income from By Products sold- Journal entries for By Products.
Operations Costing and Back flush Costing: Overview of Operation Costing- Journal entries for an Operation
Costing System- Operation Costing and Activity based costing- Definition of Back flush Costing- Different versions of
Back flush costing- Journal entries for Back flush Costing.
Inventory costing, capacity analysis and standard costing: Economic Order Quantity- Material Requirements
Planning (MRP)- Just-in-time (JIT)- Automated Environment-Impact of Not Automating-Gains from improved
manufacturing performance. Cost Accounting for Tomorrow's Factory: Optimizing Productions technology (OPT)-
Flexible Manufacturing Systems- Pull/Push System- Change in Performance Evaluation- Changing Methods of
Reporting Cost Information. Standard Cost Defined; Standard Costing; Advantages of Standard Cost Systems; Types
of Standards; Consideration in Establishing Standard;
Reference Books:
1. Cost Accounting – L. Gayle Rayburn (Latest edition)
2. Cost Management – Hansen &Mowen (Latest edition)
3. Cost Accounting – Shane Moriarity and Carl P. Allen (3rd edition)
4. Cost Management – Blocher, Chen and Lin (1st edition) – 1999.
5. Cost Accounting – C.T. Horngren (11th edition)
6. Cost Accounting – Barfield, Raiborn and Kimmy (3rd edition)

Subject Code :MBA: AIS-5
Subject Title :Corporate Financial Reporting
Total Credit :3
Level :Major Concentration
1. Encourage you to think in a new and more creative way when analyzing or forecasting corporate
financial
Course Objectives
information.
2. Introduce new tools common to corporate financial reporting & analysis and how to use them in
practical
applications.
3. Understand how financial statement information can help solve business problems.
4. Increase your ability to read and understand financial statements and related information.
5. Practice communicating decisions/ideas both through oral and written communication.
6. Analyze financial statements comprising statements of financial position, statements of financial
performance and cash flow statements

1. Identify and assess the economic characteristics and dynamics that drive competition in an
industry.
2. Evaluate firm profitability using measures of firm performance - net income - as well as
profitability analysis techniques including per share analysis, common-size analysis, percentage
change analysis, and alternative measures of income.
3. Compare the profitability of firms using the rate of return on assets and its components: profit
margin and total assets turnover.
4. Evaluate short-term liquidity risk, long-term solvency risk, credit risk and bankruptcy risk,
systematic risk and fraudulent financial reporting risk.
5. Describe the concept of quality of accounting information, including the attributes of economic
content and earnings sustainability.
6. Develop financial statement forecasts including balance sheets, income statements, and
statement of cash flows.
Contribution of CLO
Program Outcome 1: This subject contributes to the program outcome through the lessons of evaluating
the firms’ profitability using measures of firm performance - net income - as well as profitability analysis
techniques including per share analysis, common-size analysis, percentage change analysis, and
to PLO
alternative measures of income

Program Outcome 2:This subject contributes to the program outcome by providingthe concept of quality
of accounting information, including the attributes of economic content and earnings sustainability.
Program Outcome 5: This subject contributes to the program outcome by developing financial statement
forecasts including balance sheets, income statements, and statement of cash flows.

Course Learning Outcome -1 Lecture& Discussion Q/A, MCQ
Assignment Q/A
Discussion Test
Course Learning Outcome-4 Lecture, Discussion and Problem Based Assignment, Q/A, MCQ/
Exercise Class Test
Course Learning Outcome-5 Lecture, Problem Based Exercise and Q/A, Assignment,
Presentation

Course Learning Outcome (CLO) Generic Skills* (Appendix-1)
GS-10
GS-1
GS-2
GS-3
GS-4
GS-5
GS-6
GS-7
GS-8
GS-9
Course Learning Outcome - 1 √ √ √ √ √ √ √
Course Learning Outcome - 4 √ √ √ √ √ √
Course Summary:
Corporate Financial Reporting and Analysis Environment : Introduction to Corporate Financial Reporting and
Analysis: FASB, SEC, ICAB, ICMAB, IASC, Historical cost vs. Current values, Expanding the Accounting Model,
Financial Reporting Decisions, Financial Analysis.
Corporate Financial Reporting Fundamentals : Basic Accounting Concepts, Primary Financial Statements,
Intercorporate Equity Investments, Statement of Cash Flows.
Role of Certified Public Accountants’ Opinion in Corporate Reporting and Analysis : Independent Auditor’s
Report, The Nature of Auditing, An Overview of The Auditing Process, Information Systems Audits, Audit
Procedures: Tests of Controls, The Auditing Profession, The Auditor’s Reports’ Forms, The Works of An Auditor, The
Audit Plan, Audit Committee.
Basic Financial Statement Analysis: Advanced Issues : Financial Statement Analysis - A Business Analysis,
Financial Ratio Analysis, Quality of Earnings Analysis – Key Determinants and Financial & Operating Considerations
of Quality Earnings, Growth Rate Analysis –Optimum and Financial Strategies of Growth, Sources of Growth.
Measurement and Analysis of Income : Revenue Recognition – Revenue Recognition Methods, Extraordinary and
Unusual Items – Discontinuance or Disposal of a Business Segment, Accounting Principle, Estimate, and Entity
Changes, Discontinued Operations, and Accounting Changes, Basic and Diluted Earnings per Share.
Asset and Expense Reporting and Analysis : Income Taxes – Tax Expense Components, FASB Statement No. 109,
Enacted Change in Tax Laws or Rates, Long-Lived Fixed Assets – Capitalization Criteria, Alternative Measurement
Proposals, Depreciation Methods, Changing Prices, Intangible Assets, Inventory, Business Combinations.
Long-Term Financial Commitment Reporting and Analysis : Financial Instruments – Characteristics of Long-Term
Debt, Bond Ratings, Rating Considerations, Amortization of Bond Premium and Discount, FASB Statement No. 115,
Leases – Lease Accounting and Financial Analysis, Retiree Benefits – Pension Plans, Funding Instruments and
Agencies, Pension Accounting, Postretirement Benefits, FASB Statement No. 106.
Stockholders’ Equity Reporting and Analysis : Stockholders’ Equity – Common stock Accounts, Preferred Stock,
Treasury Stock, Dividends – Stock Dividends and Splits, Stock-based Compensation, Intrinsic value and Fair Value
Method, Disclosure Requirements, Stock Purchase Loans, Stockholders’ Equity Analysis – Stockholders’ Book Value,
Buybacks, Changing Nature of Debt and Equity.
Special Reporting and Analysis Issues : Foreign Activities – Exchange Rates, Foreign Currency Transactions,
Consolidated Statements, FASB Statement No. 52, Disaggregated Business Disclosures – Management Unit, Common
Costs and Transfer Prices, Interim Period Reports – Extraordinary and Unusual Items, Contingencies – FASB
Statement No. 5, Accounting Entries and Financial Analysis, International Accounting Standards and Transnational
Financial Analysis.
Reference Books:
1. Hawkins, David F. Corporate Financial Reporting and Analysis: Text and Cases. Latest edition
2. Revsine, Collins, Johnson and Mittelstaedt, Financial Reporting and Analysis – Latest edition
3. Understanding Financial Statements: International Edition, 9/E Authors: Aileen Ormiston, Lyn
Fraser Publisher: Pearson Higher Education.

Subject Title : Multinational Accounting
Total Credit : 3
Pre-requisite : NO
Course Objectives
5. To assess the problems created by the diversity in accounting standards and practices for multinational
worldwide organizations.
6. To evaluate global and domestic taxation structures to attract foreign investment
7. To Critique multinational capital budgeting, comparative international auditing and corporate
governance.
8. To calculate international financial statement analysis for a multinational reporting entity.
5. To Discriminate global accounting and auditing standards with that of domestic standards.
Upon successful completion of this course, Student will be:

13. Able to examine the importance of international trade, foreign direct investment, and multinational
corporations in the global economy.
14. Will be able to assess the problems created by the diversity in accounting standards and practices for
multinational worldwide organizations.
15. Able to understand differences of national accounting systems and reasons of such differences.
16. Able to independently analyze and compare quantitative and qualitative characteristics of companies’
accounting, reporting and auditing and conduct international financial analysis.
17. Able to analyze international aspects of corporate tax planning.
18. Able to analyze and assess theoretical and practical aspects of accounting harmonization and
convergence.
Program Outcome 1: This subject contributes to the program outcome through the lessons of fundamental
Contribution of CLO
concepts and theories of accounting create the ability to think critically and analyze the changes of
accounting policy and practice in multinational companies.
to PLO
analyze the relation between accounting and social, legal or industrial welfare through existing accounting
policies or standard those are used by multinational companies.
Program Outcome 6: This subject contributes to the program outcome by developing students’ analytical
ability of quantitative data from financial reporting for decision making.

Course Learning Outcome -1 Lecture & Discussion Q/A, MCQ/Class Test
Assignment Q/A
Discussion Test
Exercise
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction to Multinational Accounting : Historical development of Multinational Accounting, The global
marketplace , Internationalization of capital markets, Worldwide Accounting Diversity, International Convergence of
Financial Reporting,
Development and Classification : Development of accounting system, Sources of Finance, Legal System, Taxation
,Political and Economic ties, Inflation, Economic Development, Educational level, Culture, Accounting values and
Culture, Classification
Comparative Accounting: European Union and IFRS, IFRS requirements by country, Accounting measurements,
Five national accounting systems, The Americas and Asia ,Five national accounting systems
Foreign Currency Translation: Results of Operations, Reasons for Translation, History and Terminology, Effects on
Financial statements, Measurement issues, Impact on International Accounting Standard. Mathematical problems &
Solution.
Financial Reporting and Changing Prices : Define Changing prices, Impact on Financial Statements , Types of
adjustments, Price-level adjustments, Current-cost adjustments , National Perspectives on Inflation Accounting,
International Accounting Standards Board
Global Accounting and Auditing Standards, International Financial Statement Analysis : International
convergence, History of International Accounting , International Accounting Organizations, Challenges and
opportunities ,Statement analysis , Auditing of statements
International Taxation & Taxation Pricing : National Tax Systems, Foreign source income, Tax Planning ,
International Transfer Pricing , Potential pitfalls ,Transfer Pricing methods/best practices
Managerial Planning & Control : Master Budget, Capital Budget, Measuring returns, Multinational cost of capital,
Strategic costing, Performance evaluation and standards
Reference Books:
1. International Accounting, Pearson Prentice Hall. (8th Edition)
2. Doupnik, T. S. & Perera, H. (2012). International accounting (3rd ed.). New York, NY: McGraw-
Hill

Subject Code : MBA- AIS7
Subject Title : Advance Taxation
Total Credit : 3
Pre-requisite : Fundamentals of Taxation
1. To make a discussion on the basic and advanced practical tax issues and explain some of the major
issues currently facing the Bangladesh tax system;
2. To describe and discuss the public finance issues that is discussed on the front page of the business
Course Objectives
newspaper every day;

3. To provide theoretical knowledge about tax policy and wider economic and social policy with the
real /practical field;
4. To describe and discuss the sources of income of individual and how to calculate taxable income
and tax liability as well as corporation;
5. To discuss Double Taxation Treaties, contemporary international tax issues at an advanced level;
6. To describe and discuss about the contents of tax return and tax proposal;
7. To describe and critically evaluate tax planning concepts through cases application;

Curse Learning
1. Explain some of the major issues currently facing the Bangladesh tax system;
Outcomes
2. Understand the links between tax policy and wider economic and social policy;
3. Evaluate and critically apply the tax law in practical problems and case settings;
4. Calculate corporation’s taxable income and tax liability as well as individual;
5. Prepare tax return & tax proposal;
6. Apply tax planning concepts through cases application and
7. Explain and understand about the both basic and advance taxation issues.
Program Outcome 1: This subject contributes to the program outcome through the lessons of theories and
concepts of advance taxation area which will increase their analytical ability that helps to cope with a
Contribution of
rapidly changing global business environment.

CLO to PLO
Program Outcome 3: This subject contributes to the program outcome by developing student’s decision-
making skills on different taxation area which will help to take reasonable decision.
professional skills that helps to tax planning with government policy.

Course Learning Outcome -1 Lecture, Discussion and Assignment Written Exam, Q/A, MCQ
Course Learning Outcome -2 Lecture and Assignment Written Exam, Q/A
Q/A, MCQ, Class Test
Exercise
Written Exam, Q/A, MCQ
Exercise
Course Learning Outcome-5 Lecture and Assignment/Presentation Q/A, Written Exam, MCQ,
Course Learning Outcome-6 Lecture, Group Discussion and Assignment Q/A, Written Exam, MCQ,
Course Learning Outcome-7 Lecture, Assignment and Presentation MCQ, Q/A, Class Test

Teamwork and
Learning skills
Communicatio
Entrepreneurs
Values, Ethics
Professionalis
Scientific and
Practical and
and Morality
n & IT skills
Social skills
Leadership
Intellectual
Analytical
Life-long
Problem
hip and
skills
and
m
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: What is tax, Objectives of tax, Types of taxation based on different areas. Meaning of double
taxation agreements.
Calculation of taxable income and tax liability: Meaning incentives, Calculation of taxable income and
tax liability: Tax Payable for Individuals - Tax Payable for Corporations.
Goods & Services Tax and Value Added Tax: GST registration, Types of supplies and deemed supply,
Accounting period for GST, Concept of VAT; Contribution of VAT in Bangladesh; VAT mechanism etc.
Tax audit and investigation : Meaning of Tax audit and investigation, objective and types of Tax audit,
Minimize and/or defer tax liabilities by the use of standard tax planning measures: Identify and
explain types of investment and other expenditure and nontax factors.
Trusts and beneficiaries : Meaning of Trusts and beneficiaries,
Income from others sources : Define income from other sources, Features of other sources of income,
Calculation of taxable income and tax liability.
Tax Planning and Tax Avoidance: Define Tax Planning and Tax Avoidance, importance of Tax Planning
and Tax Avoidance. Tax Planning for Corporations and Individuals a) Owner-manager tax planning b)
Business structure planning Succession and Estate Planning. Tax Planning and Integration.
Income Tax Return and Proposal : Define Tax Return and Proposal, contents of Tax Return.
Tax omission : What is Tax omission, benefits of Tax omission
Reference Books:
3. Income Tax Ordinance, 1984 by Md. Mahbubur Rahman
4. Income Tax Theory & Practice by Monjur Morshed Mahmud
5. Income Taxes of Bangladesh by Md. Masud Rana
6. Bangladesh Income Tax by Nikhil Chandra Shil

Subject Code : MBA- AIS 8
Subject Title : Forensic Accounting
Total Credit : 3
Pre-requisite : No
8. To give students hands-on experience with investigating fraud using auditing, accounting information
systems, and web-based investigative exercises.
Course Objectives
9. To give students experience in writing investigation reports and presenting oral reports;
10. To discuss the pervasiveness and the causes of fraud and white-collar crime in our society,
11. To describe the methods of fraud detection and prevention, and increase their ability to recognize
potential fraudulent situations.
12. To discuss the most important case evaluation and initiation skills, along with competent intelligence
gathering methods and the setting of goals.

1. Demonstrate expertise in identifying current forensic accounting and fraud auditing issues and related
Curse Learning
professional problems
Outcomes
2. critically evaluate forensic accounting and fraud auditing research;

3. evaluate practical problems concerning forensic accounting and fraud auditing.
4. Knowledge of the admissibility of evidence for the court of law.
5.Skills to compile report and present forensic accounting work to achieve project objectives.
6. Competitive advantage among new graduates in pursuing a forensic accountant position
Contribution of CLO
Program Outcome 1: This subject contributes to the program outcome through the lessons of theories and
concepts of investigation of accounting treatment area which will increase their analytical ability that helps
to cope with a rapidly changing global business environment.
Program Outcome 3: This subject contributes to the program outcome by developing student’s about
investigation of financial fraud for court purpose issues.
to PLO
professional skills for make auditing and investigation of accounting practice.

Course Learning Outcome -1 Lecture, Discussion and Assignment Written Exam, Q/A, MCQ
Course Learning Outcome -2 Lecture and Assignment Written Exam, Q/A
Q/A, MCQ, Class Test
Exercise
Written Exam, Q/A, MCQ
Exercise
Course Learning Outcome-5 Lecture and Assignment/Presentation Q/A, Written Exam, MCQ,
Course Learning Outcome-6 Lecture, Group Discussion and Assignment Q/A, Written Exam, MCQ,

Course Learning Outcome (CLO) Generic Skills* (Appendix-1)
GS-10
GS-1
GS-2
GS-3
GS-4
GS-5
GS-6
GS-7
GS-8
GS-9
Course Summary:
Introduction: Introduction to Forensic Accounting and Fraud Examination: Introduction to forensic accounting,
role of the professional forensic accountant along with the primary responsibilities of accounting investigators and
auditors, types of fraud, fraud cycle and the various skills and disciplines required to become a professional forensic
accountant
The Forensic Accounting Legal Environment: Forensic and investigative accounting process, analyze relevant
criminal and civil laws related to forensic accounting and fraud, rights of parties who are involved in allegations of
occupational fraud, expert witnessing.
The Fraud Investigation and Engagement Processes: Fraud detection techniques, incorporating a series of effective
information gathering methods and fraud risk factors, along with professional analytical procedures and techniques,
concept of financial statement fraud along with revenue recognition detection
The Evidence Collection Process: Types of evidence, evidence created specifically by the forensic accountant, the
various types of documents likely to be encountered along the way and documentary evidence to prove or disprove a
case.
Fraud Risk Assessment: Risk analysis and assessment, variety of risk assessment factors and best practices, fraud risk
prevention process.
Fraud Examination Evidence II: Interview and Interrogation Methods : Evidence of a non-financial nature,
financial evidence, the implementation of interviews and how to effectively analyze official statements. Financial
evidence to prove or disprove a case
The Fraud Report, Litigation, and the Recovery Process: Effect Of Lawsuits On Accounting Misstatements,
Incentives To Report Fraud,
Types of fraud report, factors for recovery process.
Financial Statement Fraud: Financial deception, misappropriation of asset, fictitious revenues, misappropriation of
funds, common financial statement fraud and relevant issues.
Business Valuation : Case-based learning: Valuation
Reference Books:
1. Forensic Accounting for Dummies, Frimette Kass-Shraibman and Vijay Sampath, Wiley Publishers
2. A Guide to Forensic Accounting Investigation, Thomas Golden, Steven Skalak and Mona Clayton,
Wiley Publishers
3. Forensic Accounting and Fraud Examination, Mary-Jo Kranacher, Richard Riley and Joseph Wells,
Wiley Publishers
4. Financial Shenanigans – How to Detect Accounting Gimmicks & Fraud in Financial Reports,
Howard Schilit, McGraw Hill Publishers
5. Litigation Services Handbook – The Role of the Financial Expert, Roman Weil, Michael Wagner and
Peter Frank, Wiley Publishers
6. Tax Ordinance, 1984 by Md. Mahbubur Rahman
7. Bangladesh Income Tax by Nikhil Chandra Shil

Subject Title : Human Resource Accounting
Total Credit : 3
Pre-requisite : NO
1. To provide a basis for the conceptual framework of Human Resource Accounting.
Course Objectives
2. To gather idea about new accounting practice for accounting welfare

3. To furnish cost value information for making proper and effective management decisions about
acquiring, allocating, developing, and maintaining human resources.
4. To have an analysis of the Human Asset, i.e. whether such assets are conserved, depleted, or
appreciated
5. 5. To aid in the development of management principles and proper decision making for the future, by
classifying financial consequences of various practices.
Upon successful completion of this course, Student will be:

Course Learning
1. Able to comprehend the theoretical framework, behind the concept of Human Resource Accounting.
Outcomes
2. Able to analyze the methods of Human Resource Accounting.

3. Able to examine the theoretical understanding, behind the concept of HRD Audit
4. Able comprehend the development of thought, concerning Human Resource Accounting.
5. Able to analyze relevant date and information in order to support management decision.
6. Able to adopt rapidly changing environment and applied new skill for new competencies.
Program Outcome 1: This subject contributes to the program outcome through the lessons of fundamental
Contribution of CLO
concepts and theories of accounting create the ability to think critically and analyze the changes of
accounting policy and practice in business.
to PLO
Program Outcome 2: This subject contributes to the program outcome by developing students’ innovative
skill of quantitative data from financial reporting for decision making.
analyze and synthesize relevant data and information in order to support management decision-making.

Course Learning Outcome -1 Lecture & Discussion Q/A, MCQ/Class Test
Assignment Q/A
Discussion Test
Exercise
Presentation

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome - 4 √
Course Summary:
Introduction to Human Resource Accounting: Development of the Concept of HRA, An Historical Score Card,
Meaning and Definition of HRA, Importance, Objectives of Human Resource Accounting, Limitations of Human
Resource Accounting, HRA for managers & HR Professionals, Investment in Human Resources, Quality of Work
Force and Organizations‟ Performance, Efficient use of Human Resource, Enumerating the Assets, Calculating the
Market Value of Assets, Human Capital.
Human Resource Planning & Accounting: Human Resource Planning – Human Capital investment – Expenditure
Vs.
Productivity – Training Human Capital & Productivity – Human Resource
Accounting – Measurement of Human Value addition into Money value –
objective of Human Resources Accounting – Approaches to Human Resource
Accounting
Measurement & approaches of HRA: Investment in human resources, Rate of return on human resources ,
Parameters for calculating return on investment in human resources , Human Resource Cost Analysis , Organizational
behaviour vs. Turnover ,Wastage of human resources labour turnover, idle time, and absenteeism, Organizational
Climate Approach, Cost Reduction, Future Performance
Methods of calculation : Different methods of HRA, Advantage, limitation, preferable methods, mathematical
calculation, Recording and disclosure in financial statement, case study.
Current Practice Scenarios: Experiences And Extrapolations For Future Scenarios on Human Resource Accounting,
HRA Audit : Conceptual framework of Human Resource Audit. present scenario of Human Resource Audit, future
prospects of Human Resource Audit, suggested measures for betterment of Human Resource Audit
Reference Books:
 Human Resource Management and Accounting, R.P. Gupta.
 Human Resource Development-Conceptual Analysis and Strategies, R. Jayagopal
 Advanced Accountancy, S.N. Maheshwari & S.K. Maheshwari

Major Concentration: Finance
Subject Code : MBA, FIN-1

Subject Title : Managerial Finance
Total Credit : 3
Level : Major
Pre-requisite : NO
1. To identify the fundamental concepts and tools of managerial finance.
Course Objectives
decisions.
3. To identify financial concepts and methods to the financing decisions and dividend decisions faced
by the firm.
5. To appraise the risk profile of industries: specifically estimate the costs of capital including debt
and equity capital using financial data.
6. To apply basic insights from corporate finance theory to real business decisions.

1. Explain the financial goal governing a firm’s financial decisions.
Course Learning
2. Apply various valuation models to value long-term debt, preference shares and ordinary shares.
Outcomes
3. Explain the importance, role and techniques of capital budgeting in a firm.

4. Realize risk and return, diversifiable and non-diversifiable risk and asset pricing models.
5. Realize how to determine the cost of capital of a firm
6. Explain the effects of financial leverage , and the factors underlying the selection of target capital
structures.
7. Discuss theories and issues related to dividend policy.
concepts and the lessonscreate the ability to realize the implications of the theory and evidence
regarding managerial finance.
PLO

principles of various valuation models to value long-term debt, preference shares and ordinary shares.
ability to realize risk and return, diversifiable and non-diversifiable risk and asset pricing models.

Assignment, Q/A
Discussion, Q/A
Assignment, MCQ
Exercise, Q/A
Assignment, Q/A
Q/A Presentation
Assignment, MCQ


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction to Managerial Finance: What is Finance? What is Managerial Finance? Key functions of financial
manager, difference between treasurer and controller, goal of business firm, agency problem, legal forms of business,
sources of capital of business, financial institutions, financial market, private placement etc.
Risk and Return: definition of risk and return, stand alone risk, portfolio risk, expected rate of return in a single
project and in a portfolio context, risk aversion and risk premium, capital asset pricing model (CAPM).
Capital Budgeting : Overview of Capital Budgeting, Motives for Capital Expenditure, Steps in the Process, Basic
Terminology, Capital Budgeting Techniques, Payback Period, Decision Criteria, Pros and Cons of Payback Analysis,
Net Present Value (NPV), Decision Criteria,NPV and the Profitability Index, NPV and Economic Value Added,
Internal Rate of Return (IRR) , Decision Criteria, Calculating the IRR, Comparing NPV and IRR Techniques, Net
Present Value Profiles , Conflicting Rankings, Which Approach Is Better?Cost of Capital :Basic definition cost of
debt, cost of preferred stock, cost of retained earnings, and cost of new issued common stock, weighted average cost of
capital (WACC).Current Asset management : Current assets management, reasons, advantages & disadvantages for
holding cash, cash budget, cash management techniques, types of inventory costs, determining EOQ, reorder point,
methods of inventory control, monitoring the receivables, aging schedules, credit policy, credit standard, cash discount,
factors influencing credit policy.
Dividend Policy : Dividend fundamentals, dividend irrelevance theory, bird-in-the-hand theory, tax preference theory,
residual dividend model, factors affecting dividend policy.Merger and Acquisition : Merger fundamentals, motives
for merger, types of merger, friendly merger and hostile takeover, defensive tactics to avoid hostile takeover, leveraged
buyouts (LBO), divestitures.Leverage and capital structure : Leverage, Breakeven Analysis, Operating Leverage
Focus on Practice: Adobe’s Leverage , Financial Leverage , Total Leverage , The Firm’s Capital Structure, Types of
Capital , External Assessment of Capital Structure , Capital Structure of Non–U.S. Firms , Capital Structure Theory ,
Optimal Capital Structure, EBIT–EPS Approach to Capital Structure Presenting a Financing Plan Graphically,
Comparing Alternative Capital Structures, Considering Risk in EBIT–EPS Analysis, Basic Shortcoming of EBIT–EPS
Analysis, Choosing the Optimal Capital Structure, Linkage, Estimating Value, Maximizing Value versus Maximizing
EPS, Some Other Important considerations.
Reference Books:

Subject Code : MBA FIN-2
Subject Title : International Finance
Total Credit : 3
Level : Major
Pre-requisite : NO
1. Identify the international financial environment in the context of international fund flows,
Course Objectives
international financial market.

2. Identify the relationship between interest rates, inflation and exchange rate.
3. Identify exchange rate determination and how can firm manage their exchange rate risk.
4. Analyze multinational capital budgeting to enable firms to make informal investment decision.
5. Familiarize global financial forces and global financial strategies of company.
6. Explain the global financial environment and the globalization process experienced by multinational
corporations.

1. Realize forces influencing global finance and global financial stability and their role in global
business strategies.
2. Realize global forces creating interconnectedness and systemic risk among various companies and
business groups and how to mitigate the risk of interconnectedness for business stability.
3. Realize forces influencing the Asian financial markets, including China and their implications for
foreign companies operating in this region.
4. Manage business and financial aspects of large multinational companies and ensure their survival in
an interconnected global financial system.
5. Realize the global financial forces that determine the value of major currencies such as the US
dollar, the Euro and the Yen and the way a business plan should be developed to mitigate
unpredictable fluctuations in currency values.
6. Realize the global financial strategies of companies and the source of finance for new innovative
products finance major international projects by learning more about wholesale funding markets,
international bond markets and other sources of finance.
fundamental concepts and theories of International Finance and International Finance creates the ability
to play role in global financial strategies.
Program Outcome 2: This subject contributes to the program outcome by providing diverse knowledge
PLO
in international finance and how to mitigate the risk of interconnectedness for business stability.
Program Outcome 5: This subject contributes to the program outcome by expanding students’ global
financial skills of managing business and financial aspects of large multinational companies.
analytical ability of taking effective managerial decision through mitigating unpredictable fluctuations in
currency values.

Course Learning Outcome -1 Lecture & Discussion, Q/A MCQ/Class Test
Assignment, Q/A
Discussion, Q/A
Assignment, MCQ
Exercise, Q/A
Assignment/Presentation and case study, Q/A
Q/A Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
International Financial Management and Flow of funds: An Overview: MNC-Definition, PC-SUB Linkage,
Financial Problems, Goal and its conflicts, Theories of International Business, International Business Methods ,
Balance of Payments-Its Accounting, Current, Capital & Official Reserve Account, Factors Affecting International
Trade Flows.
International Financial Markets: Foreign Exchange Market: Functions and Operations, Foreign Exchange Markets
and Exchange transaction, international money market, international credit market. International bond market.
Exchange Rate Determination: Measuring Exchange Rate Movements, Exchange rate Equilibrium, Factors that
influence exchange rates, Speculating on Anticipated Exchange Rates.
Currency derivatives : Forward market, currency future market, pricing currency futures, currency option market,
currency option market, and currency put options.
International arbitrage and interest rate parity : International arbitrage, triangular arbitrage, interest rate parity,
derivation of interest rate parity, determining the forward rate premium.
Relationship among inflation, interest rates and exchange rates: Purchasing power parity, derivation of PPP, using
PPP to estimate exchange rate effect, testing the purchasing power parity theory, international fisher effect, tests of
international fisher effect.
Forecasting exchange rate : Forecasting exchange rate, forecasting techniques, technical forecasting, fundamental
forecasting, mixed of forecasting, mixed forecasting, forecasting services.
Multinational capital budgeting : Subsidiary versus parent perspective, input for multinational capital budgeting,
factors to consider in multinational capital budgeting.
Reference Books:
1. International Financial Management- By Jeff Madura (New Edition).

Subject Code : MBA FIN 3
Subject Title : Law of Finance & Securities
Total Credit : 3
Level : Major
Pre-requisite
Course Objectives : None
1. Analyze the legal framework of capital market in Bangladesh.

2. To be aware of the relevance of the theoretical knowledge to the practical field and to do exercises
that involve applications of these theories.
Outcomes

Learning
Course
1. Understand the legal framework governing the issuance of stocks and bonds in the Capital Market
2. Understand the underwriting process for securities and how IPOs work
3. Understand the information reporting requirements for public companies under the securities laws
and concepts of different types of instrumental laws of money market and capital market to have
knowledge about financial market in real-life settings.
PLO
Program Outcome 2: This subject contributes to the program outcome by enhancing students’
knowledge towards local and international financial market law.
knowledge on different financial instrumental laws if they want to invest in the real world.
Assessment
Assessment
Methods
Course Learning Outcome -1 Assignment, MCQ,

Lecture, Q/A, Discussion,
Home Work
Course Learning Outcome -2 Lecturer Q/A, and Problem Based

MCQ
Exercise
Course Learning Outcome-3 Lecture, Q/A, Discussion, Assignment,

Home Work and Problem Based Presentation, MCQ
Exercise


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Securites Regulation Framework: Securities transactions, Legal framework of securities

regulation , Financing startups
Definition Of Security: Defining “investment contract” Associational formalities , Real estate as
securities , Notes as securities
Understanding Investors: Efficient market hypothesis , Behavioral Economics ,
Institutionalization, Globalization
Public Offering: Underwriting and underwriters , Market for initial public offerings , Panoramic
view of the registration statement , Registration of the unseasoned issuer , Gun jumping concerns
for the IPO
Public Offering: Gun jumping concerns for the IPO, Public offers by seasoned and well-known
seasoned issuers , Shelf registration under Rule 415, Updating and correcting the registration
statement , Trading practice rules
Facebook Form: S-1 (amended) (posted on Canvas) Front cover materials Answer posted
questions
Exempt Transactions: Private offering exemption , Regulation D and limited offering exemptions
, Rules 147 and Rule 504 have been amended effective 2017. Rule 147A is new.
Exempt Transactions: Regulation D and limited offering exemptions , Crowd funding exemption,
Interstate offering exemption, Employee benefit plans and contracts relating to compensation,
Regulation A, Section 3(b)(2) , Integration of offerings
Liability Under The Securities: ACT Section 11, Section 12(a)(1) ,Section 12(a)(2) , Section
17(a)
Enforcement Of Securities: LAWS Sources of duty to abstain or disclose
Regulation Of Insider Trading Tippers and tippees, Rule 14e-3, Enforcement of insider trading
prohibitions , Insider trading and section 16
Financial Reporting: Disclosure requirements of public companies , “Fairly represents”
requirement , Internal controls , Strengthening the integrity of financial reporting
Fraud: Fraud “in connection with” purchase or sale of securities Private rights of action under
Rule 10b-5, Scienter Affirmative duty to disclose , Who is liable? Reliance , Loss causation and
damages.
Reference Books:
1. James Cox, Robert Hillman & Donald Langevoort, Securities Regulation: Cases and Materials
(Aspen 8th ed. 2017)
2. James Cox, Robert Hillman & Donald Langevoort, Securities Regulation: 2017 Selected Statutes,
Rules, and Forms (Aspen 2017)

Subject Code : MBA FIN 4
Subject Title : Investment Analysis & Portfolio Management
Total Credit : 3
Level : Major
Course Objectives
1. To provide insight to the various analytical techniques used in evaluation of the various
investment opportunities.
2. To provide the extension of these concepts to the portfolio of securities and the concept of
diversification, management of a portfolio.
Course Learning

Outcomes
1. Analyze investments and manage portfolios and make appropriate decisions in the area of
investment analysis and portfolio management
2. Evaluate the effect of risk on investment decisions.
3. Justify their view on market efficiency using both theoretical and empirical arguments.
and concepts of Investment Analysis & Portfolio Management needed to get competency in managing
businesses in simulated and real-life settings.
PLO
Program Outcome 2: This subject contributes to the program outcome by enhancing their capacity to
take decision correctly especially in the capital market.
Assessment
Assessment
Methods
Course Learning Outcome -1 Lecture, Discussion, Home work and Problem Based Assignment, Q/A,
Exercise MCQ, Home Work

Lecture, Discussion and Problem Solving Q/A, MCQ

Lecture, Group Discussion and Problem Based Q/A, Assignment,


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction to Portfolio management Security market, security exchanges and trading, risk and risk
measurement.
Share Valuation Share valuation model-Constant growth, multiple growth
Bond Valuation Bond pricing theorems, YTC, YTM
Efficient Market Theory Random walk theory, EMH, Forms of Market Efficiency
Portfolio Analysis Risk of a portfolio, reduction of portfolio risk through diversification, risk return
calculations of portfolios with more than two securities.
Portfolio Selection Feasible set of portfolios, optimal portfolio, Markowitz model, single index model.
CAPM Portfolio theory, CML, SML, Portfolio Revision and Evaluation.
Reference Books:
1. Security Analysis & Portfolio Management - by S. Kevin
2. Investment Analysis & Portfolio Management - by Frank K. Reilly and Keith C. Browm.

Subject Code : MBA FIN -6
Subject Title : Financial Markets and Institutions
Total Credit : 3
Level : Major
Pre-requisite
1. Thorough understanding of the conceptual basis for financial institutions, financial market, how
financial institutions and markets work and provides opportunities for the development of practical
decision making frameworks that incorporate this conceptual base.
2. To be aware of the relevance of the theoretical knowledge to the practical field and to do exercises
that involve applications of these theories.
Course Learning

Outcomes
1. Distinguish the basic concepts of different types of financial markets (such as Money markets,
Capital Markets) and different types of financial institutions (such as Banks, Insurance
Companies).
2. Understand how interest rates change overtimes.
3. Familiar commercial banks operations and bonds and stocks valuation process.
and concepts of different types of instruments of money market and capital market to have knowledge
about financial market in real-life settings.
PLO
knowledge towards local and international financial market.
knowledge on different financial instruments if they want to invest in the real world.
Assessment
Assessment
Methods
Course Learning Outcome -1 Assignment, MCQ,

Home Work

Lecturer Q/A, and Problem Based Exercise MCQ
Course Learning Outcome-3 Lecture, Q/A, Discussion, Assignment, Home Work

Presentation, MCQ
and Problem Based Exercise


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Role of Financial Markets and Institutions: Meaning of Financial Markets, Types of financial
Markets, and Securities Traded in Financial Markets, Meaning of Market Efficiency, Types of
Market Efficiency, and Role of Financial Institutions in Financial Markets.
Determination of Interest Rates: Loan able Funds Theory, Supply of loan able Funds, Economic
Forces that Affect Interest Rates, Characteristics of debt securities.
Money markets: Meaning of Money Markets, More popular Money Market securities- Treasury
bills, Commercial Paper, Negotiable Certificates of Deposit, Repurchase Agreements, Federal
Funds, Bankers Acceptances.
Capital Market: Meaning of capital market, capital market securities, stock and its types, bond
and its types, OTC market, third and fourth market.Margin purchase, short selling in the capital
market.
Bond Valuation and Risk: Bond Valuation Process, Bond Valuation with a Present Value Table,
Valuation of Bonds with Semiannual Payments, Use of Annuity Tables for Valuations, Factors that
the Risk Free Rate, Bond Price Elasticity, Duration, Bond Investment Strategies Used by Investors.
Stock Valuation and Risk: Stock Valuation Methods -Price Earnings (PE) Methods, Dividend
Discount Model, Capital Asset Pricing Model (CAPM), Factors that Affect Stock Prices, Stock
Market Efficiency.
Commercial Bank Operations: Meaning of Commercial Bank, Bank Sources of Funds, Uses of
Funds by Banks, Off-Balance Sheet Activities.
Financial Institutions: ICB, RAKUB, Commercial Banks, Stock Exchange, BSEC, DSE, CSE,
ADB, World Bank and IMF.
Reference Books:
1. Financial Markets and Institutions, 11th Edition - By Jeff Madura.
2. Financial Markets and Institutions- By Mishkin & Eakins.

Subject Title : Investment Banking
Total Credit : 3
Pre-requisite : NO
1. To identify the fundamental basis of theoretical and conceptual tools used in investment banking.
2. To identify the banking activities and the mechanics and financial analysis required to value,
Course Objectives
negotiate and successfully close transactions.

3. To show how corporate governance, ethics and legal considerations factor into investment banking
deals
4. Learn the basics of the valuation methodologies most typically used by investment bankers.
5. To identify the intellectual framework used in the investment banking process: financial analysis,
valuation and the mechanics of deal structuring.
6. Explored the perspective of the corporation’s survival and desire for continued prosperity and
expansion

1. Analyze and evaluate equity & debt financings, mergers & acquisitions, and leveraged buyouts.
Course Learning
2. Create of value through financial advisory services by understanding global market.

Outcomes
3. Facilitate investment, the deployment of capital and the changing face of risk-taking activities.
4. Become familiar with the culture and organizational structure of investment banks—the changing
face of leadership, risk management, professional behaviors and organizational values.
5. Use different strategies and approaches to the business to assess the success or failure of the
industry.
6. Apply critical thinking skills to solve complex business problems by identifying and evaluating
relevant issues and information.
Program Outcome 1: This course contributes to the program outcome through providing different
strategies and approaches to the business to assess the success or failure of the industry and the
lessonscreate the ability to disperse financial advisory services.
PLO
skills to solve complex business problems by identifying and evaluating relevant issues and information.
Program Outcome 3: This course contributes to the program outcome by expanding students’
qualitative and quantitative analytical skills to analyze and evaluate equity & debt financings, mergers &
acquisitions, and leveraged buyouts.
ability to facilitate investment, the deployment of capital and the changing face of risk-taking activities.

Assignment, Q/A
Discussion, Q/A
Course Learning Outcome-4 Lecture, Discussion and Problem Based Assignment, case study,
Exercise, Q/A MCQ
Course Learning Outcome-5 Lecture, Problem Based Exercise and Assignment,
Assignment/Presentation, Q/A Presentation
Course Learning Outcome-6 Viva, case study
Lecture, Group Discussion and Assignment,
,Assignment,
Q/A
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary
Introduction Definition of investment banking, investment banking activities, investment banking industry,
investment banking vs commercial banking, investment banking and financial angering, transactional
finance, the investment banker as an individual.
Industry structure Investment banking firms, corporate underwriting, international underwriting, municipal
underwriting, revenues and expenses, organization structure of investment banks.
Corporate finance: underwriting and syndication Corporate finance, public offering versus private
placement, shelf registration, offshore markets and dual syndication, seasoned public offerings, private
placements, commercial paper.
Secondary market making: dealer and broker Dealing versus brokering, dealer activity in the financial
markets, managing dealer risks, financing dealer inventory, other dealer markets, brokerage activities of
financial markets, know your customer, possible abuses.
Trading: speculation and arbitrage Overview, speculation, speculation methods, speculation; rating
forecasts, arbitrage, spatial arbitrage, risk arbitrage, efficient markets; friend and foe.
Corporate restructuring Corporate restructuring, going private: the leverage buyout, the investment bank
in the LBO, other roles in corporate restructuring.
Advisory services, investment management and merchant banking Advisory services, investment
management, merger and acquisitions, merchant banking and venture capital, other revenue activities.
Funding and risk management General observations on leverage and funding, risk management, credit
risk, systemic risk, settlement risk and sovereign risk.
Reference Books:
1. Investment Banking by John F.Marshall and M.E. Ellis (New Edition)
2. Rosenbaum & Pearl, Investment Banking: Valuation, Leveraged Buyouts, and Mergers &
Acquisitions, John Wiley & Sons, Inc. 2013

Subject Title : Modern Finance Theory
Total Credit : 3
Pre-requisite
Course Objectives : NO
1. To introduce some of the main theories of modern finance
2. To identify the fundamental concepts and theory of finance.
decisions.
5. To explain the global financial environment and the globalization process experienced by
multinational corporations.

Course Learning
1. Realize the implications of the theory and evidence regarding market efficiency.
Outcomes
2. Characterize financial decisions under certainty and uncertainty.

3. Explain and apply the principles of portfolio selection.
4. Characterize the expected returns and risk of individual and portfolios of securities.
5. Describe the main asset pricing models and understand their strengths and weaknesses.
concepts and the lessonscreate the ability to understand the implications of the theory and evidence
regarding market efficiency.
PLO
theory of portfolio selection.
Assessment
Methods
Course Learning Outcome -2 Lecture, Problem Based Exercise and Case study,
Assignment, Q/A Assignment

Discussion, Q/A

Assignment, MCQ
Exercise, Q/A
Course Learning Outcome-5 Lecture, Problem Based Exercise and Assignment,

Assignment/Presentation, Q/A Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Efficient market theory and The Capital Asset Pricing Model (CAPM)Efficient Investors, Efficient
market, efficient frontier, Risk-Free Rate, Equilibrium market, CAPM.
Modern portfolio theoryExpected return, Market risk, Portfolio risk, Portfolio Selection,Markowitz
Efficient Set.
Utility Theory: Given Uncertainty Expected utility hypothesis, a function of the payout (whether in
money or other goods),the probability of occurrence, risk aversion and the different utility, Importance of
the theory.
State preference theorystate-preference, uncertainty, importance, ambiguity, averse preferences
the arbitrage pricing theory arbitrage pricing theory (APT) is a general theory of asset pricing that holds
that the expected return, linear function of various factors, theoretical market indices, ,factor-specific beta
coefficient.
The Modigliani-Miller and information theories of capital structure.Key assumptions, Modigliani and
Miller's Capital-Structure Irrelevance Proposition, Modigliani and Miller's Tradeoff Theory of Leverage
Reference Books:
1. Financial Theory and Corporate Policy by T.E. Copeland, J.F. Weston, and K. Shastri,

Subject Title : Corporate Restructuring and Governance
Total Credit : 3
Level : Major
Pre-requisite : NO
1. Explain the concept of corporate governance.
2. Describe how corporate governance structures evolved and how academic interest, political and
Course Objectives
social concerns developed.

3. Analyze the main actors and structures of corporate governance and show how their interaction and
functioning differs across national economies, industries and with the development stage of firms.
4. Study why corporations pay increasing importance to issues of “social responsibility”.
5. Discuss open issues concerning the future evolution of corporate governance in the context of
globalization.
6. A deepened understanding of how owners can monitor and direct management in their financial
decision-making.

1. Assess existing corporate governance structures and practices.

2. Participate in ongoing public and political debates on corporate governance and corporate social
responsibility.
3. Analyze how managers are controlled by markets and what roles institutional investors can play.
4. Obtain substantial knowledge of the conflicting interests by various stakeholders that managers are
faced.
5. Explain the problems resulting from the separation of ownership and control and the private and
social benefits of good governance.
6. Understand of how various financial decisions relate to and are affected by corporate governance
systems.
Program Outcome 1: This course contributes to the program outcome through providing corporate
governing knowledge to adapt to corporate challenges through understanding existing corporate

governance structures and practices.
skills to solve complex corporate problems by analyzing how managers are controlled by markets and
what roles institutional investors can play.
qualitative analytical skills to identify and analyze conflicting interests by various stakeholders that
managers are faced.
ability to take dynamic managerial decision through understanding of how various financial decisions
relate to and are affected by corporate governance systems.

Assignment, Q/A
Discussion, Q/A
Assignment, MCQ
Exercise, Q/A
Course Learning Outcome-5 Lecture, Problem Based Exercise and Assignment, Presentation
Assignment/Presentation, Q/A and case study
Q/A Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Definitions and issues of corporate governance Definition of corporate governance, consequences of
corporate governance, principles of corporate governance, shareholder, ethics of corporate governance,
corporate governance of public sectors.
Legal and regulatory aspects of corporate governance Governance and laws, th UK listing and corporate
governance, the USA and the Sarbanes-Oxley Act(SOX) 2002, compulsory regulation and voluntary best
practice
Voluntary codes of corporate governance Voluntary codes of best governance practice, corporate
governance codes and guidelines in the UK, OECD principles of corporate governance, the king code, the
role of secretary in corporate governance.
The board of directors Governance responsibilities of the board, unitary and two tier boards, the power of
directors, the duties of directors in their company, the roles of chairman and CEO, non executive director.
Senior independent director.
Reporting to shareholders and external audit Financial reporting and corporate governance, the roles of
external auditors: audit report, independence of external auditor, the audit committee, reporting non financial
information.
Risk management and corporate governance Risk management and governance, the nature of risk
management, business risk and internal control risks, responsibilities for risk management, risk management
systems, policies and procedures.
Internal control systems Element of internal control systems, the BD internal corporate governance
framework, the turn bull guidance on internal control, internal audit, risk management and SOX-404
Corporate social responsibilities The nature of corporate social responsibilities, CSR and governance,
CSR, investors and SRI, CSR and corporate strategy, formulating CSR policy, CSR in public sectors.
Reference Books:
1. Corporate Governance by Brain Coyle (New Edition)

Subject Title : Capital Investment Decisions
Total Credit : 3
Level : Major
1. To recognize the alterations available for improving an investment proposal, and the
alternatives for capital rationing.
Course Objectives
2. To identify the market conditions in which different types of investments and investment
decisions will be made.
3. To cite the basis for discounted cash flow analysis, and how net present value can be used.
4. To identify the elements of the cost of capital, and note how the cost of capital is calculated.
5. To recognize the derivation of throughput, the best ways to improve financial results, and
situations in which local optimization is occurring.
6. Note the concepts involved in the lease or buy decision process, and the information to
include in or exclude from the decision.

Course Learning
1. Differentiate the cash flows that are relevant to investment projects.

Outcomes
2. Assess the impact of cost of capital on a firm’s value.

3. Demonstrate how the proper implementation of the capital budgeting process adds value to a firm.
4. Estimate the relevant cash flow and risk of an investment project.
5. Compute a firm’s weighted average cost of capital.
6. Determine the relative worth of investment projects under various assumptions and scenarios.
and concepts of capital investment decisions needed to get competency in managing businesses in
simulated and real-life settings.
PLO
on decision making on investment in business and human skills.

Assessment
Methods
Course Learning Outcome -1 Lecture, Discussion and Problem

Q/A, MCQ
Based Exercise
Course Learning Outcome -2 Lecture and Assignment and Problem

Assignment, Q/A
Solving
Course Learning Outcome-3 Lecturer and Problem Based Exercise Q/A, MCQ
Course Learning Outcome-4 Lecture, Discussion and Problem Assignment, Q/A,

Solving MCQ, Home Work
Course Learning Outcome-6 Lecture, Group Discussion and Q/A, Assignment,

Problem Based Exercise Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction : Overview of Long-Term Investing, Financial Decisions
Capital Budgeting Techniques : Measuring Investment Value, Free Cash Flow, Net Present Value,
Economic Value Added
Alternative Investment Rules: Alternative Methods of Evaluating Capital Investments
Estimating Incremental Project Cash Flows
Project Evaluation Techniques Payback, Return on Investment, Discounted Cash Flow Analysis, Internal
Rate of Return, Net Present Value, Profitability Index
Inflation and Capital Investment Analysis Ranking Mutually Exclusive Investments, Capital Rationing,
Inflation and Capital Investment Analysis, Taxes and Foreign Investments
Cost of Capital: Cost of Capital, Lease Analysis
Basic Risk Adjustment Techniques in Capital Budgeting: Basic Risk Adjustment Techniques in Capital
Budgeting, Risk Simulation Concepts and Methods, Post Audit of Capital Investments
Reference Books:
1. Capital Investment & Financing A Practical Guide to Financial Evaluation – by Christopher Agar
2. Corporate Finance and Investment Decisions and Strategies – by Richard Pike and Bill Neale

Major Concentration: Banking

Subject Code : MBA BNK-1
Subject Title : Modern Banking
Total Credit : 3
1. To hone the professional banking skills of the students on the banking domain.
Course Objectives
2. To obtain the concepts of modern day banking operations.

3. To familiarize the students with all aspects of bank operations including savings, loans,
operations and audit functions.
4. To encapsulate all the key aspects of modern banking system.
5. To introduce the Modern Banking System and Practices to the learners.
6. To attain analytical banking skill and adapt to the current dynamic environment.

1. Acquire functional knowledge in the areas of banking processes and procedures.
2. Develop an in-depth knowledge of the operational processes of modern banking system.

3. Familiarize learners with the vital banking functions and various banking operations
required for smooth functioning of a bank.
4. Inculcate in the participants a comparative understanding of the traditional and modern
functions of Banks.
5. Use qualitative and quantitative analytical skills to identify and analyze material factors
that are involved in bank problems.
6. Acquaint students with the emerging trends of the banks and the technology used in
banking.
7. Analyze banks in terms of risk identification, risk measurement and risk control.
techniques to measure a bank’s financial performance and conditionand the lessonscreate the ability to
overcome and adapt to the new challenges of banking industry.
Program Outcome 2:This course contributes to the program outcome by providingprofessional
dynamic banking skills to solve complex banking problems.
PLO
qualitative and quantitative analytical skills to take effective managerial decision in banking
profession.
ability tocritically scrutinize banks in terms of risk identification, risk measurement and risk control.

Case study, Assignment,
Assignment, Q/A
Discussion, Q/A
Course Learning Outcome-4 Lecture, Discussion and Problem Based Assignment, case study
Exercise, Q/A MCQ
Course Learning Outcome-5 Lecture, Group Discussion and Assignment, Viva, case study,
Q/A Assignment, Presentation

Generic Skills

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
What are banks and what they do: Definition of Bank, organizational structures, banking structures,
financial conglomerates, central banking.
Management of Risk in Banking: Introduction, key financial risks in the 21st century, approaches to the
management of risks, financial derivatives and risk management, management of market risk, management
of credit risk, and risk management by major global bank.
Global regulation of Banks: Why regulation, international banking, Basel 1,2 & 3, complementary
approaches to Basel, international Financial architecture.
Bank structure and regulation: UK,USA, Japan, EU: Bank structure and regulation UK, Bank structure
and regulation USA, Bank structure and regulation Japan, Bank structure and regulation EU.
Banking in Emerging Economy: Financial repression and evolving financial systems, banking reforms in
Russia, China and India, Islamic Banking, sovereign and political risk analysis.
Bank Failures: Definition of bank failure, determinants of bank failure (Qualitative), bank failure of
quantitative models.
Financial crises: Definitions and controversies, the South East Asian financial crises (1997-99), the
Japanese banking crises, long term capital management, lender of last resort.
Competitive issues in Banking: Measuring bank output, x-efficiency, scales economies and scope
economies, empirical models of competition in banking, consolidation in the banking sector.
Reference Books:
1. Modern Banking by Shelagh Heffernan ( New Edition)

Subject Title : Central Banking
Total Credit : 3
1. To analyze of the different tasks and monetary tools of central banking.

Course Objectives
2. To identify the solid foundation in economic theory and qualitative and quantitative
skills of central banking.
3. To explore methods used to measure and control money supply of economy.
4. To analyze and describe the long-term and short-term social goals of central bank policy
makers.
5. To analyze how governments use policy to influence a country's economy.

1. Evaluate the immediate impacts of central bank policy changes on financial markets.
2. Scrutinize central bank’s monetary policy and evaluate money supply and systemic
money market stability
3. Use qualitative and quantitative techniques to evaluate the effects of central bank policy
on asset prices.
4. Discuss national debts and deficits, examine fiscal and monetary policy and their
appropriateness to the situation of an economy,
5. Anticipate the results of fiscal and monetary policies and structural reform on a country.
6. Apply critical thinking skills to solve complex monetary problems by identifying and
evaluating relevant issues and information of country’s economy.
Program Outcome 1:This course contributes to the program outcome through providing tools
and techniques to control an economy’s money supply and the lessonscreate the ability to
overcome and adapt to the new challenges of monetary and inflationary situations.
Program Outcome 2: This course contributes to the program outcome by providing critical
thinking skills to solve complex monetary problems by identifying and evaluating relevant
issues and information of country’s economy.
Program Outcome 3: This course contributes to the program outcome by expanding
students’ qualitative and quantitative analytical skills to evaluate the effects of central bank
policy on asset prices.
Program Outcome 6: This course contributes to the program outcome by developing
students’ mental ability to analyze national debts and deficits, examine fiscal and monetary
policy and their appropriateness to the situation of an economy.

Course Learning Outcome -1 Lecture& Discussion,Q/A MCQ/Class Test
Assignment, Q/A
Case Study,Class Test
Discussion, Q/A
Exercise, Q/A MCQ

Generic Skills

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Central Bank in The Financial System, Evolution, Characteristics, Objectives, Philosophy
and Functions of Central Banks, Relationship Between Central Bank and Govt., Central Bank and
Commercial Banks, Modern Central Banking, Autonomy of Central Bank.
Open Market Operation: Process of open market operations, Theoretical relationship to interest
ratesPossible targets, How open market operations are conducted-United States,Eurozone,Switzerland,
India.
Supervision of Financial Institutions: Theory, Objectives and Agencies of Bank Examination/Regulation,
Methods of Bank Examination, On Site and Off-Site (CEMELS Rating), Deposit Insurance and Bank
Failures.Risk Management and Internal Control Mechanism. Basic Guidelines on Bank Supervision,
Supervision of Non-Banks & Other Financial Institutions.
Function, demand, supply of money and determination of money: Money and is Functions, Demand for
and Supply of Money, Multiple Deposit Creation, Determinations of Money Supply, Monetary Base and
Money Multiplier, Conduct of Monetary Policy-Tools, Targets, Goals and Monetary Transmission
Mechanism.
Bank notes and notes refund: Origin of taka, History of bank notes, notes issuing system, notes refunding
systems.
Central Banking and Monetary Management in Bangladesh: Bangladesh Bank order, 1972; Prudential
Regulation, Monetary Policy of Bangladesh.
Exchange & Reserve Management: Exchange Rate Policy, Fixed & Floating Rate, Relationship with
International Monetary Intuitions, Foreign Currency Investment.
Automated Clearing House: Uses of the ACH payment system, SEC codes,Bangladesh Automated Clearing
House (BACH), How does an ACH payment work?ACH Payment Processing.
Reference Books:
1. The central Banking by Good Hart (New Edition)

2. Bangladesh Bank Publications.
3. Ahmed, A.K.N. Of Deregulation and Central Bank Autonomy. University Press Ltd

Subject Title : Foreign Exchange in Banking
Total Credit : 3
Level : Major
1. To examine the working of FX markets and the settlement systems used by small
Course Objectives
companies.
2. To investigates how exchange rates are determined and if changes in the exchange rate
can be predicted.
3. To study why firms position against exchange risk and how to measure exposure to
exchange rates.
4. To examine the valuation of international products and the financial risk faced with
delays in foreign exchange settlements.

Course Learning
1. identify foreign exchange risk management and the techniques available to small
Outcomes
business operators for risk exposure containment;

2. analyze alternative currency translation methods for settlement of goods; operational
difficulties in financing, and settling in foreign currency, and currency forecasting;
3. Familiar with the operational benefits of Electronic Data Interchange (EDI), Letters of
Credit (LC) and other exchange mechanisms, in settling foreign accounts.
Program Outcome 1: This subject contributes to the program outcome through the lessons
of theories and concepts of foreign exchange management needed to get competency in

managing businesses in simulated and real-life settings.
Program Outcome 5: This subject contributes to the program outcome by expanding
PLO
students’ skills on currency conversions needed for competency in technical and human
skills.
Program Outcome 6: This subject contributes to the program outcome by developing
students’ analytical ability of both qualitative and quantitative data to formulate best control
methods.

Course Learning Outcome -1 Lecture, Discussion Q/A, MCQ
Course Learning Outcome-3 Lecturer and Problem Based Exercise Q/A, MCQ

Generic Skills

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Foreign Exchange Risk Management: Measuring foreign exchange (FX) risk and exposure for small
business operators, Managing FX risk, Foreign currency risk and its impact on internal operations
Foreign Exchange Market: Organization, mechanism of Foreign Exchange Market, The Spot Market
The Forward Market.
Measuring Exchange Risk in Foreign Settlements: Operational and financial tools for measuring,
containing, and settling of FX transactions, Equity investing and participation, optimal international asset
allocation, and product pricing strategies
International Banking, Settlement Trends and Strategies: Banking activities, settlement and payment
vehicles and procedures, Euromarkets international banking activities.
Designing an Optimal, Risk-Free (FX) Global Financial Strategies: Minimizing expected after-tax FX
costs, Reducing operational FX risks, Country risk financial analysis and predictive models, FX risk
preventive strategies
Reference Books:
1. Foreign exchange options: An international guide to currency options, trading and practice- by Alan
Hicks
2. Foreign Exchange and Money Markets: Theory, Practice and Risk Management- by Bob Steiner
3. Foreign Exchange & Risk Management –by Syed Ashraf Ali
4. Money Banking and International Trade- by T. T. Sethi

Subject Title : Bank Risk Management
Total Credit : 3
Level : Major
1. Identify the need for banks to encourage an appropriate culture, risk tolerance, risk
Course Objectives
management and strategy formulation.

2. Identify and analyze current issues and risks in banking
3. Explain and critically evaluate the measures of risk used by banks
4. Develop a good underpinning and an inquisitive approach to risk management of
banking.
5. Learn practical issues and considerations for a modern banking industry.
6. Identify a sustainable risk reward profile for the banking industry.

1. Realize the significant risk events which have occurred in the banking industry.
2. Evaluate the importance of corporate governance, codes and rules of conduct, ethics and
the influence of stakeholders in the management of risk within the banking sector.
3. Measure, manage and report the myriad of interrelated risks which banks face in the
current economic environment.
4. Develop their intellectual and practical skills through analysis of the risk management
process.
5. Evaluate and apply contemporary risk management tools utilized by banks to optimize
risk and return.
6. Realize the risk communication, control, monitoring and enhancement within the global
banking industry.
Program Outcome 1: This course contributes to the program outcome through providing
contemporary risk management tools to measure a bank’s risk and conditionand the lessonscreate
the ability to combat with the new challenges of banking industry.
Program Outcome 2: This course contributes to the program outcome by developing intellectual
and practical skillsof the risk management processto solve complex banking problems.
qualitative and quantitative analytical skills tomeasure manage and report the myriad of
interrelated risks which banks face in the current economic environment.
ProgramOutcome 6: This course contributes to the program outcome by developing students’ mental
ability to analyze banks in terms of risk identification, risk measurement and control and the effect of
risk on profitability and growth.

Course Learning Outcome -1 Lecture& Discussion,Q/A MCQ/Class Test
Assignment, Q/A
Discussion, Q/A
Exercise, Q/A MCQ

Generic Skills

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction to risk: Introduction, outline and literature Definition, credit, market, liquidity, operational,
reputation, interest rate, sovereign and regulatory risk.
The elements of Credit Risk: The elements of credit risk: Default, exposure, and loss given default (or
recovery) Expected, unexpected loss.
Credit risk management: Exposure mitigation: Netting, collateral, limits, guarantees, Credit derivatives,
Credit default swap (CDS): standard, binary, basket CDS, mechanics and pricing of the contracts, Total
return swaps, Collateralized debt obligations
Modeling Default and Recovery: Portfolio: Models, Actuarial Approach: Mortality tables, Credit Risk+,
Asset return models, correlated Defaults and Credit Metrics for portfolios, Introduction to Copula
distributions Vasicek model of correlated defaults.
Credit exposure: Pre-settlement and settlement risk, Measure s of exposure, exposure, Wrong-way and
right-way risk.
Models of Single Counterparty Default Risk: Scoring, legit and probity Ratings, Rating-based models:
Credit Metrics, Credit Portfolio View, Default rates implied from bond prices, Default rates implied from
equity prices: Asset-based (structural) models (Merton and KMV models), Intensity-based (reduced-form)
models, Actuarial Approach: Mortality tables, Credit Risk+
Reference Books:
1. The Essentials of Risk Management by Crouhy, M., Galai, D. and Mark, R. (New edition).
2. Saunders, A. and Cornett, M. M. (2011) Financial Institutions Management: A Risk Management
Approach. McGraw Hill. 7th edition.
3. Woods, M. (2011) Risk Management in Organizations: An Integrated Case Study Approach.
Routledge. 1st edition.

Subject Title : Financial Markets And Institutions
Total Credit : 3
Level : Major
Course Objectives
1. Thorough understanding of the conceptual basis for financial institutions, financial

market, how financial institutions and markets work and provides opportunities for the
development of practical decision making frameworks that incorporate this conceptual
base.
2. To be aware of the relevance of the theoretical knowledge to the practical field and to do
exercises that involve applications of these theories.
Course Learning

4. Distinguish the basic concepts of different types of financial markets (such as Money
Outcomes
markets, Capital Markets) and different types of financial institutions (such as Banks,
Insurance Companies).
5. Understand how interest rates change overtimes.
6. Familiar commercial banks operations and bonds and stocks valuation process.
Program Outcome 1: This subject contributes to the program outcome through the lessons
of theories and concepts of different types of instruments of money market and capital market
to have knowledge about financial market in real-life settings.
Program Outcome 2:This subject contributes to the program outcome by enhancing

students’ knowledge towards local and international financial market.
Program Outcome 3:This subject contributes to the program outcome by enhancing

students’ knowledge on different financial instruments if they want to invest in the real
world.

Course Learning Outcome -1 Assignment, MCQ, Home
Work
Lecturer Q/A, and Problem Based Exercise MCQ
Course Learning Outcome-3 Lecture, Q/A, Discussion, Assignment, Home
Presentation, MCQ
Work and Problem Based Exercise

Generic Skills

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Role of Financial Markets and Institutions: Meaning of Financial Markets, Types of financial Markets,
and
Securities Traded in Financial Markets, Meaning of Market Efficiency, Types of Market Efficiency, and
Role of Financial Institutions in Financial Markets.
Determination of Interest Rates: Loan able Funds Theory, Supply of loan able Funds, Economic Forces
that Affect Interest Rates, Characteristics of debt securities.
Money markets: Meaning of Money Markets, More popular Money Market securities- Treasury bills,
Commercial Paper, Negotiable Certificates of Deposit, Repurchase Agreements, Federal Funds, Bankers
Acceptances.
Capital Market: Meaning of capital market, capital market securities, stock and its types, bond and its
types, OTC market, third and fourth market. Margin purchase, short selling in the capital market.
Bond Valuation and Risk: Bond Valuation Process, Bond Valuation with a Present Value Table, Valuation
of Bonds with Semiannual Payments, Use of Annuity Tables for Valuations, Factors that the Risk Free Rate,
Bond Price Elasticity, Duration, Bond Investment Strategies Used by Investors.
Stock Valuation and Risk: Stock Valuation Methods -Price Earnings (PE) Methods, Dividend Discount
Model, Capital Asset Pricing Model (CAPM), Factors that Affect Stock Prices, Stock Market Efficiency.
Commercial Bank Operations: Meaning of Commercial Bank, Bank Sources of Funds, Uses of Funds by
Banks, Off-Balance Sheet Activities.
Financial Institutions: ICB, RAKUB, Commercial Banks, Stock Exchange, BSEC, DSE, CSE, ADB,
World Bank and IMF.
What are banks and what they do: Definition of Bank, organizational structures, banking structures,
financial conglomerates, central banking.
Reference Books:
1. Financial Markets and Institutions, 11th Edition - By Jeff Madura.
2. Financial Markets and Institutions- By Mishkin & Eakins.

Subject Title : Advance Bank Management
Total Credit : 3
Level : Major
1. To identify the fundamental basis for the strategic management of banks.
2. To identify why a balance must be achieved among liquidity, risk assumption, and
profitability.
3. To ascertain the measures of bank return and risk performance and how they are applied
Course Objectives
to bank valuation decisions and management performance assessment.

4. Learn the basics of financial institution management, including: analysis of their
financial statements; asset and liability management; capital management; product
development; and strategic and profit planning processes.
5. Explore methods used to measure and control risks of banks.
6. Explain the evolution of banking, the organizational structure of banks, and how
banking and other financially related legislation and regulation have impacted the
operation of today’s financial companies.
7. Individually and in a team environment research and organize written communication.

1. Utilize various financial techniques to measure a bank’s financial performance and
condition.
2. Apply critical thinking skills to solve complex banking problems by identifying and
evaluating relevant issues and information.
3. Use qualitative and quantitative analytical skills to identify and analyze material factors
that are involved in bank problems.
4. Analyze and compare performance, make investment decisions, and provide a rationale
for bank management’s decisions.
5. Become familiar with current issues in financial services as well as reasons for and
consequences of industry financial scandals during the last several decades.
6. Analyze banks in terms of risk identification, risk measurement and control and the
effect of risk on profitability and growth.
techniques to measure a bank’s financial performance and condition and the lessonscreate the ability to
overcome and adapt to the new challenges of banking industry.
skills to solve complex banking problems by identifying and evaluating relevant issues and
information.
qualitative and quantitative analytical skills to identify and analyze material factors that are involved in
bank problems.
ability to analyze banks in terms of risk identification, risk measurement and control and the effect of
risk on profitability and growth.

Course Learning Outcome -1 Lecture& Discussion, Q/A, MCQ/Class Test
Assignment, Q/A,
Discussion, Q/A
Exercise, Q/A, MCQ


Generic Skills

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
An Overview of Banks and The Financial Services Sector: Definition of Bank, Different types of Banks,
old and new services offered, Are traditional Banks Deed, Competing financial service institutions, powerful
forces reshaping the industry.
The Financial Statements of Banks: Overview of bank balance sheets and incomes statements, Bank
Assets, Bank Liabilities, Recent expansion of off-Balance sheet items, Allowance for loan losses (ALL).
Asset-Liability Management: Assets liability and funds management, Market rates and interest rate risk,
Goals of interest rate hedging, interest sensitive Gap management, Duration Gap management, Limitations
of hedging techniques.
Investment Functions in Banking and Financial Services: Nature and functions of investments,
investment securities available: Advantage and Disadvantage, Measuring expected returns, credit and
interest-Rate risk, Liquidity prepayment and other risks, investment maturity strategies, Maturity
management tools.
Liquidity and Reserve Management: Supply of demand for and supply of liquidity, why financial firms
have liquidity problems, liquidity management strategies, estimating liquidity needs, impact of market
discipline, Legal reserve and money management.
The Management of Capital: The many tasks of capital, capital and risk exposures, Types of capital in use,
capital of centerpiece of regulation, Basel, planning to meet capital need.
Lending Policies and Procedures: Types of loans banks make, factors affecting the mix of loan made,
regulation of lending, creating a written loan policy, steps in the lending process, loan review and loan
workouts.
Lending to Business and Pricing Business Loans: Short-term and long- term, Analyzing business loan
requests, collateral and contingents liabilities, sources and uses of business funds, pricing business loans,
customer Profitability analysis
Reference Books:
1. Bank Management & Financial services – Peter S.Rose. Sylvia C. Hudgins ( New Edition)

Subject Title : Investment Banking
Total Credit : 3
9. To identify the fundamental basis of theoretical and conceptual tools used in investment
banking.
10. To identify the banking activities and the mechanics and financial analysis required to
Course Objectives
value, negotiate and successfully close transactions.

11. To show how corporate governance, ethics and legal considerations factor into
investment banking deals
12. Learn the basics of the valuation methodologies most typically used by investment
bankers.
13. To identify the intellectual framework used in the investment banking process: financial
analysis, valuation and the mechanics of deal structuring.
14. Explored the perspective of the corporation’s survival and desire for continued prosperity
and expansion
7. Analyze and evaluate equity & debt financings, mergers & acquisitions, and leveraged
buyouts.
8. Create of value through financial advisory services by understanding global market.
9. Facilitate investment, the deployment of capital and the changing face of risk-taking
activities.
10. Become familiar with the culture and organizational structure of investment banks—the
changing face of leadership, risk management, professional behaviors and organizational
values.
11. Use different strategies and approaches to the business to assess the success or failure of
the industry.
12. Apply critical thinking skills to solve complex business problems by identifying and
evaluating relevant issues and information.
Program Outcome 1: This course contributes to the program outcome through providing different
strategies and approaches to the business to assess the success or failure of the industry and
the lessonscreate the ability to disperse financial advisory services.
Program Outcome 2:This course contributes to the program outcome by providingcritical thinking
skills to solve complex business problems by identifying and evaluating relevant issues and
information.
qualitative and quantitative analytical skills to analyze and evaluate equity & debt financings,
mergers & acquisitions, and leveraged buyouts.
ability tofacilitate investment, the deployment of capital and the changing face of risk-taking
activities.

Course Learning Outcome -1 Lecture& Discussion, Q/A MCQ/Class Test
Assignment, Q/A
Case Study,Class Test
Discussion, Q/A

Exercise, Q/A MCQ
Course Learning Outcome-6 Lecture, Group Discussion and Assignment, Viva, case study
Q/A ,Assignment, Presentation

Generic Skills

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Definition of investment banking, investment banking activities, investment banking
industry, investment banking vs commercial banking, investment banking and financial angering,
transactional finance, the investment banker as an individual.
Industry structure: Investment banking firms, corporate underwriting, international underwriting,
municipal underwriting, revenues and expenses, organization structure of investment banks.
Corporate finance: underwriting and syndication: Corporate finance, public offering versus private
placement, shelf registration, offshore markets and dual syndication, seasoned public offerings, private
placements, commercial paper.
Secondary market making: dealer and broker: Dealing versus brokering, dealer activity in the financial
markets, managing dealer risks, financing dealer inventory, other dealer markets, brokerage activities of
financial markets, know your customer, possible abuses.
Trading: speculation and arbitrage: Overview, speculation, speculation methods, speculation; rating
forecasts, arbitrage, spatial arbitrage, risk arbitrage, efficient markets; friend and foe.
Corporate restructuring: Corporate restructuring, going private: the leverage buyout, the investment bank
in the LBO, other roles in corporate restructuring.
Advisory services, investment management and merchant banking: Advisory services, investment
management, merger and acquisitions, merchant banking and venture capital, other revenue activities.
Funding and risk management: General observations on leverage and funding, risk management, credit
risk, systemic risk, settlement risk and sovereign risk.
Reference Books:
1. Investment Banking by John F.Marshall and M.E. Ellis (New Edition)
2. Rosenbaum & Pearl, Investment Banking: Valuation, Leveraged Buyouts, and Mergers &
Acquisitions, John Wiley & Sons, Inc. 2013

Major Concentration: Human Resource Management
Subject Code : HRM 01

Subject Title : Manpower Planning and Personnel Policy
Total Credit : 3
Level : 1.3
Pre-requisite : HRM
1. To determine how the organization’s human resource needs are determined and to facilitate
understanding on how the organizational talents are effectively utilized.
2. To appreciate how an organization may be aligned through differentiation and integration of its
Course Objectives
human resources to perform competitively.

3. To examine the methods used in forecasting human resources and their relative implications.
4. To appreciate the need and importance of human resource development through various training
methods, management development techniques, career development and organizational learning.
5. To equip students with knowledge in training needs assessment, training methods and designing
training programs.

1. Analyze alternative strategies for maintaining/improving an organization’s human
resources/performance and correctly match them to appropriate business/organizational strategies.

2. Examine the different levels of planning in an organization and explain the relationship between
Human Resource Planning (HRP) and business planning at each level.
3. Develop strategies to address environmental factors and shape organizational and HR plans and
strategies.
4. Analyze how Job Analysis/ Job Design and Organizational Change/ Development are linked to
HRP.
5. Explain the purpose of a Human Resource Information System (HRIS) and describe how it
facilitates HRP.
6. Compare the advantages and disadvantages of HR demand forecasting techniques and external and
internal supply assessment methods.
Program Outcome 1: This subject contributes to the program outcome through the alternative
strategies for maintaining/improving an organization’s human resources/performance and correctly
matches them to appropriate business/organizational strategies.
Program Outcome 3: This subject contributes to the program outcome to understand and explain the
PLO
different steps in the HRP process and discuss how the process can be applied at both the operational
and strategic level for finding whole picture.
Program Outcome 6: This subject contributes to the program outcome gather, analyze, and synthesize
relevant data and information in order to support management decision-making.
Presentation
Presentation
Q/A

Mapping of Course Learning Outcome (CLO) and Generic Skills
Life-long Learning
Communication &
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
and Innovation
responsibilities
Scientific and
Practical and
Morality
IT skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Introduction, History of Human resource Planning, , Personnel Management, HRM vrs PM,
HRD Concepts, HRM and HRD, Objectives of HRD, Roles of HRD Manager, Importance of HRM,
Problems of HRM, Good HR manager, HRM practices of Bangladesh.
HR Planning and Policy: HRP, HRP Areas, Key factors affecting HRM Policy. Four C’s of HRM Policy,
Qualities of good HRP, HRIS. HRP, Importance of HRP, HRP Process, Forecasting Method of HR,
Principles of effective HRP, Problems of HRP, Requisites for successful HRP.
HR forecasting (Demand and Supply) and Job Analysis: HR Forecasting, HR Forecasting Categories,
Benefits of HR Forecasting, Key personnel analysis conducted by HR Forecaster, Determining Net HR
requirements. HR Demand , Index/trend Analysis, Expert Forecast, Delphi Techniques, Nominal Group
Techniques, HR Budget, Regression Analysis. Terminologies, Job Analysis, Two products of Job analysis,
Areas of Job analysis, Job analysis process, Job analysis methods, Job analysis problems.
Ascertaining Hr Supply: Skills And Management Inventories, Succession/Replacement Analysis, Markov
model, Movement Analysis, Vacancy Model.
Training and Development and Career Planning: Training, Objectives of training, Education vrs training,
Types of training, Training process, Training methods, effectiveness of training, Management Development,
Methods of Management development, training vrs mgt development. Career, Career planning, Career
planning process, Objectives of Career planning, Career development, types of Career development
program, Stages of career/ Career development, Succession planning, Succession planning process,
Performance Appraisal: Performance Appraisal, Uses Of Performance Appraisal, Performance Appraisal
Process, Appraiser, Performance Appraisal Methods, Performance Appraisal Distortion. Problems and
solution of Performance Appraisal.
Compensation Management: Compensation, Salary, Wages, Reward, Fringe benefit, Transfer,
Promotion, Demotion, Layoff, Safety & health, Discipline, Employee Grievance, industrial relation.
Reference Books:
1. Human Resource Planning.___ Dipak kumar Bhattacharyya. ( 2nd Edition)
2. Strategic Human Resource planning.___Kenneth J. McBay & Monica Belcourt. ( 2nd Edition)
3. Essentials of Human Resource Management___M.Omar Ali

Subject Code : MBA-HRM-2
Subject Title : Career Management
Total Credit : 3
Course Objectives
1. To aware students about the effectiveness of career management needed to acquire competency.
2. To provide opportunities to develop skills to cope with the job environment.
3. To familiarize with the contemporary situation practiced in current market.
4. To make discussion with students to manage their career effectively throughout their lives.
5. To evaluate personality test to anticipate the right career choice.
Course Learning

1. Set clearly identified goals and objectives in career planning.
Outcomes
2. Differentiate different skills, interests and values most likely to build up the career perfectly.
3. Pen out for competitive strategy to develop the career.
4. Assist to select occupational and educational options and establishing concrete goals for career.
5. Compare different personality and trace required self –assessment.
Program Outcome 1: This subject contributes to the program outcome by developing students’ new
skills and competencies to able to cope with the rapidly changing business environment.
PLO
on design competitive strategy for the support of management decision making through quantitative
and qualitative analysis.
Program Outcome 4: This subject contributes to the program outcome by establishing students’
concrete goals regarding career to perform leadership quality in variety of business context.
Exercise
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Learning Outcome-5 √ √ √ √ √ √ √
Course Summary:
Basic Issues of Career Development: Concept of Career, Significance, Common Myths about Career, Origins of
Career Concepts, Career Concepts and Personality, and Formulation of Career Strategy.
Individual Development: Individual Development, Factors Affecting Individual Development, Strategies of Individual
Development and Process of Individual Development.
Career Cycle: Definition, Stages & Tasks of the Career Cycle, Tasks of the Family, Constructive Coping and
Characteristics of Successful People.
Career Dynamics: Entry to the Organizational Career, Seven Secrets for Success, Socialization and Learning to Work,
and Mutual Acceptance.
Career Anchor: Definition, Development of Career Anchors, Security, Autonomy and Creativity vs Career Anchors,
Career Anchors in Perspective.
Mid-Career Career Matching: Definition, Negative outcomes of wrong career choice, Measures to prevent
undesirable choice, Events symbolizing organizational acceptance and Reasons for Mid-Career Crisis.
Preparing Employment Communication: Definition, Prerequisites to finding just the Right Job, Ways of Making
Personal Evaluation, Various Sources for Surveying the Job Market, Preparing a good Resume, writing a good
Application Letter, Ways of making a favorable impression during job interview.
Career Mapping: Definition, Career Target, Work Abilities, Functional Skills, Work Content Skills, Adaptive Skills,
Work Values and Work Environment Preferences and Industry/ Occupation Matching.
Career Exploration: Definition, The Job Search Process, Career Competencies Inventory, Work Place Skills,
Education, Training and Activities Inventory and Job Qualification Profile.
Career Development Responsibilities: Managers Responsibilities, Employees and Organization Responsibilities.
Managing Human Resource Planning and Development: Introduction to the total system, Human Resources
Planning and Career Stages, Job /Role Planning Integrated Approach and Managing Career
Managing Career: Definition, Strategies, Process of Managing Career, Management and Employee Guidelines.
Reference Books:
1. Career Management by Jeffrey H. Greenhaus, Gerard A. Callanan and Veronicam Godshalk, Latest edition,
Harcourt College Publishers, USA.
2. Career Dynamics: Matching Individual and Organizational Needs by Edger H. Schein, Latest edition,
California: Addison-Wesley Publishing.
3. Managing Career in the 21st Century by Arnold J., New Delhi: SagePublication Strategic Human Resource
Management by Dr. M. Ataur Rahman, Latest edition, Zahin Publication, Dhaka.
4. Career Development and Planning: A Comprehensive Approach by R.Lenz J. Reardon, J. Sampson and G.
Peterson, Latest edition, Dubuque,IA: Kendall Hunt.

Subject Code : MBA HRM 03
Subject Title : Leadership and teamwork
Total Credit : 3
Level : Concentration Area
Pre-requisite : Human Resource Management
Course Objectives
1. Recognize your leadership Mind Set — learn how to use it to increase your productivity
2. Accept and leverage Leadership Risks — learn strategies to overcome them
3. Identify your Leadership Passion Qualities — learn methods to improve them
4. Learn to apply the Success Principles — use by outstanding leaders
5. Master Leadership Motivation — and also learn to delegate when you can
6. Learn proven lessons — how to inspire and empower others.

Course Learning
1. The ability to sharpen your leadership mind set and apply it

Outcomes
2. Learn methods to increase your risk taking ability

3. Assess your leadership passion qualities and practice methods to enhance them
4. Ability to productively observe model outstanding leaders
5. Master leadership motivation techniques and learn to apply them
6. Ability to inspire and empower others as a leader.
Program Outcome 1: This subject contributes to the program outcome through the development of
human mind to lead and manage people in organization.
Program Outcome 5: This subject contributes to the program outcome enabling you to learn,
PLO
demonstrate, and improve your ability to motivate and inspire ideas in a coherent and concise manner.
Program Outcome 6: This subject contributes to the program outcome by developing of an

understanding of the evolution of the modern organization through examination of management
thought.

Exercise
Presentation
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction to Leadership and Leadership Effectiveness: Understand behaviors exhibited by successful Leaders
Provide tools and techniques to improve your Leadership skills, Understand that Leadership is a complex and
sometimes messy subject, Learn that Leadership qualities tend to be behavioral in nature, are difficult (but not
impossible) to learn, and are difficult to measure
Basic Leadership Skills: Understand why experience is the best teacher Recognize how to listen & communicate
effectively Understand how to be assertive, Understand the importance of feedback, Recognize the importance of,
and know techniques for, developing relationships, with peers and superiors Have an improved understanding of goal
setting
Advanced Leadership Skills: Understand various aspects of delegation, Learn conflict resolution strategies, Improve
understanding related to negotiation, Learn problem-solving skills, Learn team building techniques related to peer
teams and executive teams, Learn about the importance of credibility in leading teams, Increase understanding related
to empowerment and its effect on team, performance
Strategic Leadership: Define strategic leadership Integrate leadership and the strategic process, Link personal and
organizational missions and visions, Become a better strategic leader
Ethical Leadership: Understand the characteristics of ethical leaders Recognize why ethical leadership is important,
Analyze the role of power in ethical leadership Become an ethical leader
Culture and Leadership: Understand global leadership Recognize how cultures differ in their approaches to
leadership, Develop Cultural Intelligence,
Effective Team Building: Characteristics of successful teams, Team types and behaviours, How to build a successful
team, Stages of team development, The dangers of cloning!, Team leadership style and traditional management style,
Practical exercise
Final Thoughts on Leadership: Understand more about servant leadership Recognize the role of courage in leading,
Possess a big picture view of leadership, Recognize a Level 5 leader,
Reference Books:
1. Kouzes, J M & Posner, BZ 2012 2012 The Leadership Challenge, 5th Edition Jossey-Bass, San Francisco.
2. Adams, J.,Hayes,J.andHopson,B.(1976)Transition: Understanding and Managing Personal Change, London,
Martin Robertson.

Subject Title : Negotiation and Dispute Resolution
Total Credit : 3
Level : Concentration Area
Course Objectives
1. To inform students to understand various forms of conflict management in the workplace.

2. To familiarize students with different negotiation styles and mental models.
3. To develop the skills and techniques of a successful negotiator as value creators and problem
solvers.
4. To familiarize students with differences in cross-gender and cross-cultural negotiations.
5. To acquire competence as mediators through reflective practice.

Course Learning
1. Evaluate different methods of dealing with conflict and choose the suitable method as the situation
Outcomes
requires.
2. Identify different negotiation scenarios and formulate different strategies and tactics of negotiation.
3. Recognize the actions taken on different stages of negotiations.
4. Identify negotiation styles in different cultures and adjust negotiation tactics to cultural differences.
5. Perform persuasive speech techniques and practice methods for establishing constructive dialogue.
Program Outcome 1: This subject contributes to the program outcome through the concepts of
negotiation and dispute resolution which will demonstrate student’s skills and competencies for handling
disputes in the changing environment.
Program Outcome 2: This subject contributes to the program outcome by providing various knowledge
required for making effective decision and solving problem in any negotiation or conflicting situation.
Program Outcome 4: This subject contributes to the program outcome by expanding students’ skills on
managing different conflicting situation as a negotiator and building their leadership quality.
Mapping of Course Learning Outcomes, Taxonomy Level, Teaching Learning Activities and Assessment:

Course Learning Outcome -1 Lecture and Discussion Assignment, Case Study
Course Learning Outcome -2 Lecture and Problem Based Exercise Case study, MCQ
Course Learning Outcome-3 Lecturer and Problem Based Exercise Case study, Presentation
Course Learning Outcome-4 Lecture and Discussion Assignment, Q/A
Course Learning Outcome-5 Lecture and Discussion Q/A, Assignment


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Conflict management-an Overview: Conflict- Dealing with conflict- Conflict and competition- Classification of
Conflict- Stages of conflict- Sources of conflict- Influencing factors of conflict- Conflict management design-
Intrapersonal and interpersonal conflict-Intra group and intergroup conflicts- Reaction to intense conflict situation-
Functional and dysfunctional aspects of conflict.
Conflict management design: Contingency approaches- conflict management process. Types of interface- Importance
of conflict at interfaces.
Organizational conflict: Nature of conflict-Pattern conflict-Sources of conflict-Reasons for conflict in organization
and effects of conflicts.
Managing conflict: Awareness and conceptualization- Reality approximation process-Preparatory framework of
choice-Evaluating choice analysis- Intervention process to solve conflict.
Conflict resolution process: Conflict resolutions behavior-Factors influencing choice resolutions- Pre-contact
preparation- The exploratory meeting: initial contact- interactional process -Third party attributes.
Negotiation: Definition- Process- Stages of Negotiation- Techniques of Negotiations- Traditional negotiation
approaches in organization- Negotiation continuum- Contemporary negotiation skills- Role of communication in
handling conflict- Negotiation and authority- Effects of power in negotiation- Disciplinary actions.
Preparing for the negotiations: Goal setting: identifying your goals, options and criteria of success, Assessing the
other side, Learning about catalysts and barriers of successful collaboration, Designing a negotiation plan, Creating a
negotiation team.
Negotiation strategies: Positional bargaining, Principled negotiations by Roger Fisher and William Ury, Mixed
negotiating by Willem Mastenbroek, Negotiation by David Lax and James Sebenius, strategy implementation and
compliance, Post negotiation assessment and evaluation.
Reference Books:
1. Afzal A. Rahman : Managing Conflict in Organization

2. Lewicki : Essentials of Negotiation
3. L. David Brown : Managing Conflict at Organizational Interfaces
4. Roy W. Pneuman & : Managing Conflict
Margaret Bruel

Subject Code : MBA HRM-5
Subject Title : Industrial Relations Management
Total Credit : 3
Level : 1.2
Pre-requisite : Management of Organization, HRM
1. To introduce students to the theories, institutions and practices of Industrial Relations.
2. To introduce students to the terminology, history, and approaches of Industrial Relations.
Course Objectives
3. To familiarize students in managing employer-employee relations at work, mainly theoretical

aspects, problems and challenges of Industrial Relations.
4. To make students inform about Bangladesh Labor Laws (BLL- 2006), especially the labor law
related to trade union, dispute settlement and collective bargaining.
5. To familiarize students with discipline and disciplinary measures.
6. To oriented students with international labor organization for improving Industrial Relations in
the country.

Course Learning
1. Categorize, differentiate and compare different theories of Industrial Relations for building sound
industrial relations.
Outcomes
2. Distinguish employer and employee rights and obligations under the scope of employment
3. Recognize and apply the skills necessary for conflict resolution, collective bargaining,
conciliation, arbitration and adjudication.
4. Plan disciplinary measures and their implications.
5. Interpret the authority and responsibility of ILO.
different theories, models and approaches of Industrial Relations to adapt to a rapidly changing
business environment.
Program Outcome 2: This subject contributes to the program outcome by acquiring necessary skills
for conflict resolution, collective bargaining, conciliation, arbitration and adjudication for business
problems solving.
Program Outcome 4: This subject contributes to the program outcome by designing appropriate
disciplinary guidelines and measures that helps students to demonstrate leadership skills appropriate
for a variety of business contexts.
Program Outcome 6: This subject contributes to the program outcome by knowing the employer and
employee rights and obligations between each other in employment situation to support management
decision-making.

Course Learning Outcome-3 Lecturer, Case study Q/A, MCQ, Case solving
Q/A, MCQ
Exercise
Presentation

Generic Skills

Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Industry, industrial work, features of industrial work, industrial relations, nature of industrial relations,
influencing factors of industrial relations(IR), approaches of IR, essentials of sound IR, importance of IR, causes of
poor IR, Comparison of IR between developed and developing countries, challenges of IR. History and genesis of
Industrial Relations.
Trade Union: Introduction, nature of trade union in Bangladesh, objectives of trade union, trade union structure in
Bangladesh, registration of trade union. Advantages and disadvantages of trade union, trade union leadership by
outsiders and by insiders, trade union movement in Bangladesh.
International Labor Organization(ILO: Introduction, history of ILO, preamble of ILO constitution, principles of
ILO, objectives of ILO, Organizational structure of ILO, major activities of ILO, ILO conventions ratified by the
Government of Bangladesh.
Industrial Conflict Management: Types of Conflict; the General Conflict Process; Expressions of Industrial Conflict;
Theories of Industrial Conflict; Conflict Management.
Industrial dispute: Introduction, forms of ID, causes of ID, unfair labor practice by management and by unions,
methods of building union- management cooperation, procedure of settlement of ID
Employee Grievances: Introduction, nature of grievances, approaches of grievances, causes of grievances, effects of
grievances, Knowing the grievances, processing of grievances, levels of handling grievances, steps in grievance
handling.
Collective Bargaining: Introduction, objective of CB, election procedure of CBA, characteristics of CB, CB process,
importance of CB, impact of CB on industrial relations.
State Intervention to Irs: Nature of state, organs of state, function of state in IR, role of state in IR.
Discipline & Disciplinary Measures: Meaning; Aspects of Discipline; Objectives; Causes of Indiscipline; Approaches
to Discipline; Disciplinary Procedure; Types of Punishment.
Reference Books:
1. Industrial Relations by Dr. Abdul Awal Khan and Dr. M.A. Taher
2. Industrial Relational and labor Movement in Bangladesh by Iqbal Ahmed
3. Bangladesh Labor Law, 2006 by …………………………………
4. Commercial and Industrial Law by A. K. M. Shah Alam

Subject Title : Labor Market & Public Policy
Total Credit :3
Level : Major
Pre-requisite : Economics
1. To introduce students and provide overview of the basic theoretical and empirical literature on
Course Objectives
employment, wages, working conditions and unemployment.

2. To apply the tools of analysis to a wide range of models and policy relating to the functioning of
labour markets.
3. To predict the demand and supply of labour in current market.
4. To understand the current roles of trade and labour union in today’s labour market.
5. To analyze the consequences of different kinds of public policy for the labour market.

1. Demonstrate an understanding of recent developments in the labour market of Bangladesh.

2. Interpret and evaluate empirical evidence drawn from Bangladesh and other developed countries
labour market.
3. Evaluate labour market policies pursued by government including minimum wages, education
and training, unemployment, trade union power and discrimination.
4. Use the basic analytical tools employed in modern labour economics.
5. Assemble and present data on the labour market.
6. Understand the various constituencies that influence public policy and the theoretical
underpinnings of real life policy choices.
Program Outcome 1: This subject contributes to the program outcome by making students aware
about current developments and changes in labour market and public policy in Bangladesh as well as
in world.
PLO
on using different analytical tools and techniques in labour market.

Course Learning Outcome -2 Lecture and Case Study Assignment, Q/A
Course Learning Outcome-3 Lecturer, Presentation Q/A, MCQ, Presentation
Course Learning Outcome-4 Lecture, Discussion Assignment, Q/A, MCQ
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Definition, facts and trends of labour market, how do labour market works, demand for labour, supply of
labour.
Demand for Labour: Short-run demand for labour when both product and labour markets are competitive, demand for
labour in competitive markets when other inputs can be varied, labour demand when the product market is not
competitive, monopoly in the labour market, policy applications.
Labour Demand Elasticity: Own-wage elasticity of demand, cross-wage elasticity demand, policy application etc.
Supply of Labour to Economy: Trends in labour force participation and hours of work, a theory of the decision to
work, analysis of the labour/ leisure choice, empirical findings on the income and substitution effects, policy
applications.
Compensating Wage Differentials and Labour Market: Job matching: the role of worker preferences and
information, hedonic wage theory and the risk of injury, hedonic wage theory and employee benefits.
Investments in Human Capital: Human capital investments: the basic model, demand for a university education,
education, earnings and post schooling investments in human capital, is education a good investment?
Unions and The Labour Market: International comparisons of unionism, constraints on the achievement of union
objectives, activities and tools of collective bargaining, effects of union, evidence of union total compensation effects.
Public Policy: Definition of public policy, cycle of public policy, theories, ideologies, instruments of policy etc.
Reference Books:
1. Labour Market Policy and Unemployment: Impact and Process Evaluations by Jaap De Koningn and
Hugo Mously.
2. Understanding Governance and Public Policy in Bangladesh By Ishtiaq Jamil, Salahuddin M.
Aminuzzaman, Steinar Askvik, Sk. Tawfique M. Haque.

Subject Title : Human Resource Information System
Total Credit :3
Pre-requisite : Human Resource Management
1. To review and understand the basic concepts and principles of training HRIS and to demonstrate
the ability to apply learned knowledge to the real world.
Course Objectives
2. To demonstrate a thorough understanding of the strategic value of HRIS and how it contributes to
organizational success.
3. To increase competency regarding human resource management (HRM) with information and
communication technology (ICT).
4. To describe the application of HRIS in the HR functional areas or practices.
5. To review and identify the leading HRIS software available in the field.
6. To demonstrate a thorough understanding of the RFP process for selecting an HRIS system.
7. To link the knowledge, skills and attitudes (KSA).

1. Learn the use of new technology to manage HR functions.
2. Identify several HRIS software which can make HR related task more effective.
3. Calculate the benefit and cost of using HRIS software.
4. Learn which training is effective in which situation& how organizations are using technology in
this case.
5. Collect performance information online and analyze this to measure performance efficiency.
6. Improve their knowledge and skills to become a good HR manger.
Program Outcome 1: This subject contributes to the program outcome through the increase in skills
by using of new technologies to manage HR related task.
PLO
on taking strategic and innovative decisions.
Program Outcome 5: This subject contributes to the program outcome by helping in collection of
performance related information and analyzes this information.
Course Learning Outcome -1 Lecture, Discussion Assignment, Q/A, MCQ
Course Learning Outcome -2 Assignment, Q/A, Survey
Questionnaires
Course Learning Outcome-3 Lecturer, Case Study Q/A, MCQ, Case Study
Exercise
Presentation
Course Learning Outcome-6 Lecture Q/A


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction to Human Resource Management (HRM) and Human Resource Information Systems (HRIS): An
Overview of HRM, Definition of HRIS, Importance of HRIS, Different Types of HRIS, A Model of an Organizational
System Centered on HRIS, Technology Issues of HRIS, System Considerations in the Design of an HRIS.
Determining HRIS Needs: HRIS Needs-Planning and Analysis, System Development Life Cycle (SDLC),
Justification Strategies for HRIS Investments, HRIS Cost-Benefit Analysis, Keys to Successful Cost-Benefit Analysis,
Gap Analysis.
Implementing HRIS: Change Management, Change Management/Organization Development Models,
Communicating with IT people and Business Analyst., Adoption of HRIS in Bangladesh, Pre-, during- and post-
Implementing HRIS Issues.
HR Administration and HRIS: Introduction to HR Administration in a HRIS Environment, HRM
Administration and Organizing Approaches, Outsourcing and HRIS, Summary of HR Administration
Approaches, Legal Compliance and HR Administration, HR Administration and Equal Employment Opportunity,
HR Strategic Goal Achievement and the Balanced Scorecard.
Job Analysis, HR Planning and Succession Planning: Talent Management, Job Analysis: Keystone of HR
Planning, A Framework for Strategic HR Planning, HRIS Utilization for Talent Management and HR Planning:
The Current Status.
Recruitment and Selection in an Internet Context: Recruitment and Technology, Summary of Online
Recruitment. Selection and Technology , Selection Tests and Assessment, and Their Importance for HRIS,
Technology Issues in Selection, Applying HRIS to Selection and Assessment, Demonstrating the HR’s Value
With HRIS Selection Applications.
E-Training and E-Development: Issues and HRIS Applications: Training and Development: Strategic
Implications and Learning Organizations, Training Metrics and Cost-Benefit Analysis, HRIS Applications in
Training, E-learning and Learning Organization, Online Learning Platform in Bangladesh.
Performance Management, Compensation, Benefits, Payroll, and the HRIS: Introduction to Performance,
Rewards, and Payroll, Performance Management, Compensation, Benefits, Payroll.
Information Security and Privacy in HRIS: Threats to Information Security, Components of Information
Security, Legal Requirements for Information Security, Role of HR in Information Security, Information
Security Management for HRIS.
Reference Books:
1. Kavanagh J. Michael and Thite Mohan, HRIS: Basics, Applications, and Future Directions, Sage
Publications, Inc., 2009.

Subject Title : Management of Organizational Change
Total Credit : 3
1. To find out how to manage organizations through difficult changes and to cope with changing
Course Objectives
conditions.
2. To familiarize students with the significant areas of change management.
3. To enhance the skills and knowledge required to promote and implement innovative change
initiatives.
4. To familiarize students with how to become a “change agent” to support and prepare others for
impending changes.
5. To recognize the importance of knowledge management and creating a learning organization.

1. Outline the ways of managing organizations in different changing situations.
Course Learning
2. Manage employee reactions in changing environment and to deal with them.

Outcomes
3. Develop and maintain human resources in terms of today’s changing environment.

4. Recognize and apply skills necessary for creating environment for change and managing change in
long run.
5. Be more flexible to create an effective learning organization for managing continuous innovation
and change.
Program Outcome 1: This subject contributes to the program outcome through the concepts of change
management needed to get competency for managing businesses in today’s changing and innovative
organizational environment.
Program Outcome 2: This subject contributes to the program outcome by expanding students’ skills on
different changing issues needed for taking complex business decisions and to solve employee problems.
Program Outcome 4: This subject contributes to the program outcome through various techniques of
managing employee reactions in changing environment which will demonstrate the student’s leadership
skills.
Mapping of Course Learning Outcomes, Taxonomy Level, Teaching Learning Activities and Assessment:
Course Learning Outcome -1 Lecture and Discussion Assignment, Case Study
Course Learning Outcome -2 Lecture and Problem Based Exercise Case study, Presentation
Course Learning Outcome-3 Lecturer and Problem Based Exercise Case study, Q/A
Course Learning Outcome-4 Lecture and Discussion Assignment, Q/A
Course Learning Outcome-5 Lecture and Discussion Q/A, Assignment


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Defining organizational change, forces for change, resistance to change, overcoming resistance,
responses and reactions to change, types of organizational change, strategies for change management, Kurt Lewin’s
change model, Lippit’s change theory, toolkit for managing change.
Organizational Structure and Change: Components of organizational structure, Significance of structure for change,
Forms and purposes of organizational structure, Symptoms of structural deficiency, factors determining change in
structure, Contingency factors affecting organizational design.
Assessing Organizational Readiness for Change: Meaning of change readiness, key requirements for change
readiness, change readiness model, three significant areas in change management, how to efficiently implement and
manage technological, organizational and human side of change.
Change and Human Resource Management: Human resource processes in managing change (Individual and group
issues), Human resource functions (Recruitment and Selection, Reward management, Employee relations, Rightsizing,
Performance management) in managing change, Role of HRD in managing change, e-HRM.
Work Processes and Management of Change: Work process models, Business Process re-engineering and change
management, Tools for change initiatives in work processes (Benchmarking, Just In Time, KAIZEN, MRP, MRP II,
ERP, KANBAN), Outsourcing- the latest reorganizing strategy, Dimensions of change, Essentials for effective
management of change.
Organizational culture and management of change: Organizational culture: various perspectives, national culture,
Systematic approaches to managing cultural change, Appropriate cultural change model, design parameters for cultural
change, steps for managing cultural change.
Managing change in knowledge era: Definition of Knowledge management, knowledge creation, knowledge
dissemination, importance of knowledge management, Learning organization, five disciplines of learning organization,
ways in which a learning organization operates, development of an integrated model for managing organizational
change.
Reference Books:
1. Change Management and Organizational Transformation, 2nd Edition, Radha R Sharma
2. Managing Changes in Organization, Nilanjan Sengupta, Mousumi Bhattacharya and R.N. Sengupta

Subject Title : Compensation Policy
Total Credit :3
1. To analyze strategic factors (internal and external), which determine total compensation, rewards,
Course Objectives
and benefits programs.

2. To analyze pay-for-performance plans and performance management systems and how they
impact job performance, motivation, recruitment, retention, and job satisfaction.
3. To examine federal and other legislation affecting pay practices and role of ethics in
compensation and benefits.
4. To analyze the influence of dimensions of culture on job structures & job role.
5. To analyze issues involved in total rewards of special groups, analysis, and evaluation.

Course Learning
1. To learn basic compensation concepts and the context of compensation practice.

Outcomes
2. To illustrate different ways to strengthen the pay-for-performance link.

3. To learn the concepts of Payment and employee benefits issues for contingent workers.
4. To understand the legally required employee benefits.
5. To learn some of the implications for strategic compensation and possible employer approaches
to managing legally required benefits
and concepts of compensation policy needed to take strategic decision about compensation in real-life
settings.
PLO
on collection of compensation related data and analyze these to find out the weather workers are
getting benefits or not.

Questionnaires
Exercise
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10

Course Summary:
Introduction: Definition of Compensation and Compensation Management, Objectives of Compensation,
Compensation and Organization Strategy, Pay and Social Class, Life Style and Social Class in USA, Intrinsic and
Extrinsic Rewards.
The Reward System: Concept of Reward System, Compensation System- Compensation and Non-compensation
Dimensions.
The World of Pay and Compensation: The Compensation Program, Factor determining Rates of Pay.
Microeconomic Compensation Concepts: Job Analysis, Job Description, Job Evaluation-Definition of Job
Evaluation, Importance, Process, Methods- A Point-factor Method and Other Methods of Job Evaluation.
Surveying Market Pay & Compensation Practices: Determining the Need for a Survey, Pay Survey Problems,
Preparing for Pay Survey.
Measuring and Paying for Performance Plans: Definition of Pay for Performance, Specify pay for performance
plan, Short term individual incentive plan, Team incentive plans, Profit sharing plans, Earnings at risk plan, Group
incentives plans, and Explosive interest in long-term plans.
Executive and International Compensation: Executive Compensation, Maximizing Executive Compensation
Opportunities, International Compensation.
Performance Management, Compensation, Benefits, Payroll, and the HRIS: Introduction to Performance,
Rewards, and Payroll, Performance Management, Compensation, Benefits, Payroll.
Pay Delivery Administration: Compensation Administration in Bangladesh, Comparative Analysis of Different Pay
Scales in Bangladesh.
Reference Books:
1. Text: Richard I. Handerson, Compensation Management in Knowledge Based World.
2. Milkovich T. George, Newman M. Jerry, Compensation, Tata McGraw-Hill Publishing Company Ltd.

Subject Title : International HRM
Total Credit : 3
Pre-requisite : HRM
Course Objectives
1. To emphasize on cross cultural management that examine human behavior within organizations
from an international perspective.
2. To interpret comparative industrial relations and HRM literature and seeks to describe, compare
and analyze HRM system in various countries as well as cross cultural labor laws.
3. To focus on the aspects of HRM in multinational firms.
4. To explore the implications that the process of internationalization has for activities and policies
of HRM in particular.

1. Would be able to identify demonstrate key terms in international HRM.

2. Would be able to compare trends and challenges in the global work environment and the enduring
context in which IHRM functions and activities are conducted.
3. Would be able to examine how international growth places demands on management, and the
factors that impact on how managers of internationalizing firms respond to these challenges.
4. Would be able to identify different aspects of sustaining international business operation.
5. Would be able to spot different recruitment and selection activities in an international context.
6. Would be able to recognize role of training and development in preparing and supporting personal
on international assignment.
Program Outcome 1: This subject can contribute to program by enhancing student’s ability to cope
with frequent changes in external environment and major vulnerable HRM issues globally.
Program Outcome 2: This subject contributes to the program outcome through the use and
PLO
experience of different IHRM technique and aspects.

Program Outcome 5: International HRM deals with cross cultural management and labor issues
across the culture. This course can provide sufficient knowledge about managing organization’s human
resource internationally with proper attention in social and legal aspect of a particular country.

Course Learning Outcome-4 Lecture and Group work with real example n Assignment, Q/A, MCQ
Presentation

Life-long Learning
Communication &
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
IT skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: The enduring context of IHRM: International HRM, domestic vs international HRM, variables that
moderate differences between domestic and international HRM, the enduring context of IHRM.
The organizational context: The path to global status ( stages of internationalization, departmentalization, sales
subsidiary, international division, global product, global area, the martrix) mixed structure, the networked organization,
control mechanism, mode of operation,
Sustaining international business operations: Approaches to staffing, determinants of IHRM approaches and
activities, transferring staff for international business activities, reasons for international assignment, types of
international assignments, the role of an expatriate and non-expatriate, the role of the corporate HR function.
Recruiting and selecting staff for international assignments: Issues in staff selection, factors moderating
performance, selection criteria, duel-career couples, female expatriate, barriers to female taking international
assignment.
Training and development: International training and development, the role of an expatriate training, components of
effective pre-departure training program, the Mendenhall, Dunbar and Oddou cross-cultural training model, the
effectiveness of pre-departure training, developing staff through international assignment,
Compensation: Objectives of international compensation, key components of international compensation program,
approaches to international compensation and their pros and cones,
Re-entry and career issue: The repatriation process, the repatriate’s role, individual reaction to re-entry, readjustment
challenges, multinational responses, designing a repatriation program,
Performance management: Basic components of performance management, multinational performance management,
MNE control and performance, performance management of international employees, contextual model of expatriate
performance management, performance Appraisal of international employees, appraisal of HCN employees.
Reference Books:
1. International Human Resource Management by Peter J. Dowling & Denice E. Welch, latest edition,
CENGAGE publication.
2. International Human Resource Management by Dennis R. Briscoe & Randall S. Schuler, 2ndedition,

Subject Title : Strategic HRM
Total Credit : 3
Level : 1.2
Pre-requisite : HRM
1. To identify and analysis the importance of investment perspective of human resource

management.
Course Objectives
2. To analyze the relationship between social responsibility and human resource management.
3. To analyze the impact of organization’s overall strategy on human resource management or vice
versa.
4. To explore the evolving/strategic role of human resource management.
5. To examine the importance of human resource planning and designing of work system on
organization’s effectiveness.

1. Would be able to appraise the benefits of investing on human resource.

2. Would be able to discover the contribution of human resource management in organization’s
corporate social responsibility.
3. Would be able to decide the technique to be used in managing HR in different strategic options.
4. Would be able to identify strategic role of a n HR manager and how it is different from traditional
HR activities.
5. Would be able to choose a better decision in planning HR activities.
6. Would be able to recognize different techniques in designing motivational jobs that enhance
productivity and employment law relating to country specific.
Program Outcome 3: This subject can contribute to program by enhancing student’s ability to deal
with different strategic options related to HR which can help them to manage an organization.
Program Outcome 2: This subject contributes to the program outcome through the use and
PLO
experience of different HRM technique and aspects.

Program Outcome 5: This course can provide sufficient knowledge about managing organization’s
human resource with proper attention in social and legal aspect of a particular country.

Course Learning Outcome-4 Lecture and Group work with real example Assignment, Q/A, MCQ
Presentation

Life-long Learning
Communication &
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
IT skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
An investment perspective of human resource management: Adopting an investment perspective, valuation of
assets, understanding and managing human assets, human resource matrics, factors influencing how “investment
oriented” an organization is.
Social responsibility and human resource management: Workforce demographic changes and diversity,
generational diversity, sexual orientation, employing workers at disabilities, ethical behavior, corporate social
responsibility and sustainability, offshoring and outsourcing of HR.
Strategic management: Models of strategy, the process of strategic management, corporate strategies and its relevance
with HR, business strategies and its relevance with HR, functional strategies and its relevance with HR, human
resource and resource based view.
The evolving/strategic role of human resource management: Strategic HR vs traditional HR, barriers to strategic
HR, HR roles at Mercentile Bank, outsourcing and revamping HR, employee engagement and commitment, remodeling
HR at home depot by Robert J. Grossman.
Human resource planning: Human resource planning at Drexel Heritage Furnishing, Human resource capital at the
United States Postal Service, Objectives of human resource planning, types of planning( overall and succession),
mentoring, talent management.
Design and redesign of work systems: Design of work systems, what workers do, what workers need, how jobs
interface with other jobs, redesign of work systems, strategic work redesign in action, merger and acquisition, HR
issues and challenges related to technologies, understanding and managing changes.
Staffing, Training and Development: Recruiting, temporary vs permanent recruitment, internal vs external
recruitment, when and how extensively to recruit, methods of recruiting, E-recruiting, selection, interviewing, testing,
international assignments, new trends in staffing. Benefits of training and development, planning and strategic training,
organizational development, integrating training and performance management systems.
Performance management and feedback: Use of the system, who evaluates, what to evaluate, how to evaluate,
measures of evaluation, why performance evaluation often fail, shortcomings of performance management systems.
Reference Books:
1. Strategic Human Resource Management by Jeffrey A. Mello, latest edition, CENGAGE publication.
2. Strategic Human Resource Management by Dennis R. Briscoe & Randall S. Schuler, 2ndedition,

Concentration Area: Management
Subject Code : MBA MGT-01

Subject Title : Corporate Strategy
Total Credit : 3
Level : Major Concentration -05
Pre-requisite : Strategic Management
Course Objectives
1. Clarify the concept & application of strategy in a variety of business contexts.

2. Identify the firm and environment related factors that determine firm success.
3. Introduce frameworks that facilitate strategic thinking and action.
4. Introduce a variety of tools and techniques that can help students develop the skills and knowledge
to identify, evaluate and select between options in a range of competitive business.
5. Encourage participants to develop an interest in strategy and their own view of how strategy can
help them and their organizations achieve success.

Course Learning
1. Understand the basic concept of corporate strategy.

Outcomes
2. Analyze the external environment an organization that determines the sustainability.

3. Identify the strengths and weaknesses of the organization.
4. Understand the inter linkages between the strategy of the organization and the structure of the
organization.
5. Devise strategies for the organization that derive from both the external and internal analyses
performed.
Program Outcome 1: This subject contributes to the program outcome through understanding basic
concept of corporate strategy to incorporate their new skills and competencies in rapidly changing
business environment.
PLO
Program Outcome 4: This subject contributes to the program outcome by escalating the leadership
skills of the students through understanding the connections between strategies and structure of the
organization in variety of business context.
to devise strategy through performing internal and external analysis in business decision making.
Assessment
Methods
Course Learning Outcome -1 Lecture, Discussion and Assignment, Q/A,

Assignment MCQ

Lecture and Assignment Assignment, Q/A
Course Learning Outcome-3 Lecturer/Case Study Q/A, MCQ
Course Learning Outcome-4 Lecture, Discussion and Problem Assignment, Q/A,

Based Exercise MCQ
Course Learning Outcome-5 Lecture and Q/A, Assignment,



Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
The Concept & Definition of Corporate Strategy: The concept and definition of corporate strategy, An historical
perspective on corporate strategy, Role and function of executives, Develop vision, mission and setting objectives.
Growth, Structure and Corporate Strategy: Objectives of corporate structure, Organization’s 6 Structural parts, Six
Organizational Structures, Match Structure & Strategy, Five Stages of Organization Growth.
Corporate Advantage & Decision-making: Analytical framework of corporate strategy decisions and corporate
advantage, From competitive advantage to corporate strategy.
Business Expansion and Strategic Alliance: Business and geographic expansion, Backward and Forward Integration,
Joint Venture and Strategic alliance.
Mergers & Acquisitions: Mergers, Acquisitions, Takeovers, and Conglomerates, Different types of Mergers &
Acquisitions, Reasons and motivations for Mergers & Acquisitions, Determinants of Mergers & Acquisitions success.
Mergers & Acquisitions: Problems in achieving M&A success, Challenges of after M&A Integration, Attributes of
Effective and successful M&A Restructuring.
Corporate Strategy In Emerging Markets: Corporate strategy dynamics, Balancing opposing objectives, Corporate
strategy and institutional context.
Corporate Strategy In Emerging Industries: Analysis of corporate externalities, Proprietary or shared platforms,
Platform strategy
Complexity Management: Concept of complexity and Bounded Rationality, Process management and Decision
making in complexity.
Corporate Social Responsibility & Business Ethics: Corporate Social Responsibility, Business Ethics, Relationship,
Impact on corporate platform and strategy
Contemporary Issues: Blue Ocean Strategy – CSR as a Strategy – Competitive Innovation – Bottom of the Pyramid –
Technology Strategy – Global Competitiveness
Reference Books:
1. Kenneth R. Andrews, The Concept of Corporate Strategy:
2. Phanish Puranam & Bart Vanneste , Corporate Strategy: Tools for Analysis and Decision Making
3. B. Hiriyappa, Corporate Strategy: Managing the Business

Subject Title : Business Ethics & Public Affairs
Total Credit : 3
Pre-requisite
1. To gain insight into and awareness of ethical Behavior.

2. To become familiar with inherent conflicts in being ethical.
3. To help students to understand ethical dilemmas in common business situation.
4. To explore and recognize the multiple paradoxes related to the study.

Course Learning
1. Differentiate the concept of business ethics and appreciate work ethics for implementation.
Outcomes
2. Identify the different types of ethical issues and problems related to the area of concentration.
3. Escalate their values that society places on the development of public policy.
4. Articulate and explain the economic and financial environments as they relate to the
concentration.
5. Communicate their perspectives effectively to multiple audiences, both orally and in writing.
Program Outcome 1: This subject contributes to the program outcome by increasing students’ skills
and competencies to understand business ethics and work ethics in modern business environment.
Program Outcome 4: This subject contributes to the program outcome by growing students’
PLO
leadership quality to point out different ethical issues and problematic areas in business context.
of analyzing and evaluating economic and financial environment to support management decision
making.
Exercise
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Business & Society: Concept of Social Responsibility of Business. Rightsof Stakeholders-Rights of Shareholders,
Rights of Employees, Ethics of Marketing Communication and Advertisement, Financial Ethics, Ethics of the
Environment. Social, Cultural and Individual Ethics
Ethical Relativism: Ethics and Work life in Bangladesh Philosophy, Globalization and Business Ethics.
Ethics and Corporate Excellence: Corporate Governance, Total QualityManagement, Management of Occupational
Stress.
Evolution of Corporate governance: Theories of Corporate Governance -Stakeholders‘ theory and Stewardship
theory, Agency theory, Separation of ownership and control; Corporate Governance Mechanism-Anglo‐American
Model, German Model, Japanese Model, Indian Model; OECD Principles; SOX Act 2002.
Roles and Responsibility of Board of Directors: The duties andresponsibilities of Directors; Role of Independent
Directors; Role of Chairman; Role of CEO; Separation of Chairman and CEO posts; Committees of the Board- Audit
Committee, Remuneration Committee, Nomination Committee; Management Audit- Risk Evaluation and Risk
Management, Evaluation of key financial decisions and disclosures; Corporate Governance & Performance
Role of Auditors: Independence of auditors, prohibition of taking non-audit services, Rotation of auditors/partners,
Quality of Audit Report; Disclosure mechanism, Role of SEBI.
Role of Regulators: Enactment of Laws including different Standards;Credible Enforcement. Role of External
Agencies-Institutional Investors and Media.
Reference Books:
1. C. Fernando, Corporate Governance: Principles, Policies and Practices, Pearson
2. Chris A. Mallin, Corporate Governance, Oxford
3. C. V. Baxi, Corporate governance: Critical Issues Excel Books, 2007 BobTricker, Robert Ian
Tricker,
4. Corporate Governance: Principles, Policies and Practices OUP Oxford, 2012

Subject Title : Organization Design & Change
Total Credit :3
Level : Major
1. To effectively manage and plan key design and changes of organizations.
Course Objectives
2. To provide students with a sound theoretical knowledge on Organization design field.

3. To help to understand the research activities before going to designing activities.
4. To understand the importance of group and team in organizational design and change.
5. To identify various sources of power and politics that are influencing organizational design and
change.
6. To provide student with a real picture of administrative design of an organization and ways
restructuring it.

1. Define various terms relating to organizational design and change.
Course Learning
2. Apply theories and current research concerning individuals, groups and process of change.
Outcomes
3. Discuss the process of change as applied to organizational culture and human behavior.
4. Identify organizational situations that would benefit from organizational change.
5. Analyze/diagnose ongoing activities within an organization and design and plan the
implementation of selected OD interventions.
6. Understand how organizational development differs from other change methods
7. Become an effective manager who can accurately change the organizations structure and manage
overall organization.
on theories and concepts of organizational design and change in rapidly changing situation.
Program Outcome 2: This subject contributes to the program outcome by helping students to think
PLO
strategically and innovatively in case of changing organizational design.
Program Outcome 4: This subject contributes to the program outcome by helping students to become
a successful leader as well as manager to change organizational structure.
Exercise
Presentation
Presentation
Course Learning Outcome-7 Lecture, Group Discussion Q/A, Assignment


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10


Course Summary:
Introduction: Definition of Organization Design (OD) & Change, Characteristics of OD, Components of OD Process,
Key Benefits of OD-Tools for OD, Values, Assumptions, and Beliefs in OD.
Theory of OD: Theory of OD: Three Stage Model of Planned Change by Kurt Lewin-Seven Stage Model of Planned
Change by Ronald Lippitt & Associates, The Model of Individual and Organizational Performance by Burke-Litwin-
Porras and Robertson Model of Organizational Change, Systems Theory, The Action Research Model.
Managing the OD Process: Basic Components of OD Programs, Six-Box Model for Diagnosing the Organizational
Problems, Third-Wave Consulting for Diagnosing the Organizational Problems, Different Phases of OD Programs-
Activities Contributing to Effective Change Management/A Model for Managing Change, Some Pitfalls of OD
Programs and How to Avoid Them-Eight steps for Successful Organizational Transformation.
Action Research and OD: Definition of Action Research, Shepard’s Action Research Model, Elements for Designing
an Action Research.
OD Interventions: Thinking about OD Interventions, Classifying OD Interventions.
Team Interventions: Team and Work Groups: Effective Teams, High Performance Teams, Broad Team-Building
Interventions, The Formal Group Team-Building Meeting, Role Analysis Technique, A Role Negotiation Technique,
Responsibility Charting, Force-Field Analysis,
Intergroup and Third-Party Peacemaking Interventions: Steps for Successful Intergroup Team Building Interventions
According to Blake, Shepard and Mouton, Walton’s Approach to Third Party Peacemaking Intervention, Organization
Mirror Interventions
Training Experiences: T-Groups, Behavioral Modeling.
Power, Politics and OD: Definition of Power, Two faces of Power, Theories about the Sources of Social Power,
Organizational Politics Defined and Explored, The Role of Power and Politics in the Practice of OD.
The Future and OD: The Changing Environment-Fundamental Strengths of OD- OD’s Future.
Reference Books:
1. Text: Wendell L. French, Cecil H. Bell, Jr., Organization Development: Behavioral Science Interventions for
Organization Improvement, (Latest edition), Pearson Education, Asia.
2. W. Warner Burke, Organization Development, (Latest edition).
3. Robert D. Smither, John M. Houston and Sandrta A. Mclntire, Organization Development: Strategies for
Changing Environment, (Latest edition), New Delhi, Pearson Education, Asia.

Subject Title : Managing the Managers
Total Credit : 3
Pre-requisite : MGT
Course Objectives
1. Identify how to lead an organization to perform the mission.

2. Compose a compelling vision and inspire and empower others to bring the vision to life.
3. Define and communicate organizational goals and results.
4. Evaluate how your leadership impacts employee engagement and the organization’s culture.
5. Describe and apply how to maximize employee and organizational performance while managing
risk.
6. Coach, mentor, and develop others to be effective leaders.

1. Will be more confident in dealing with your boss, particularly in difficult situations.
2. Communicate more effectively with the managers you work with for achieving constructive
outcomes.
3. Have a better understanding of your boss' style and will have developed effective strategies for
developing an exceptional working relationship.
4. Will learn effective communication skills which will serve you in dealing with complaints and
objections as well as the ability to communicate with brevity and impact.
5. Will also have a better awareness of you in terms of your own behavioral strengths and
weaknesses.
6. Performance manage to facilitate growth and enable effective corrective action where needed.
Program Outcome 1: This subject contributes to the program outcome through the lessons of better
understanding of your boss' style and will have developed effective strategies for developing an
exceptional working relationship.
PLO
Program Outcome 4: This subject contributes to the program outcome enabling effective
communication skills which will serve you in dealing with complaints and objections as well as the
ability to communicate with brevity and impact.
Program Outcome 6: This subject contributes to the program outcome by developing performance
manage to facilitate growth and enable effective corrective action where needed.
Exercise
Presentation
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
The role of the manager: Understanding the role of the first line manager, Recognizing how best to manage different
levels of performance, Identifying the right type of support and development, Management skills for motivating and
engaging the team, Case study, group discussion, trainer presentation and review of learning
Communication Skills: Communicating clear direction and instructions, Impact of verbal and non verbal
communication, Adapting your communication, Trainer presentation, practical, communication activity, group
discussion and paired practice
Managing performance and development through effective feedback: Purpose and benefits of giving and receiving
feedback, Opportunities for giving feedback, Models for giving constructive and motivational feedback, Trainer
demonstration, practise feedback sessions
Coaching skills: Identifying opportunities for coaching, Questioning techniques using the GROW model, Active
listening, summarising and reflecting back, Trainer demonstration, practise coaching sessions, review of learning
Effective team building : Characteristics of successful teams, Team types and behaviours, How to build a successful
team, Stages of team development, The dangers of cloning!, Team leadership style and traditional management style,
Practical exercise
Effective performance management: Dealing with poor performance, Standards, objectives, targets, etc delivering
difficult messages, Developing individuals, Supporting the team
Case studies
Effective change management: Dealing with change, The Change Curve, Communication, communication,
communication!, Reactions to expect and how to deal with them, Involving the team
Delegation skills: Identifying opportunities for delegation, Skills and process for delegating effectively, Benefits of
delegating tasks, ‘Bob’s Boats’ exercise, group discussion, individual exercise to identify tasks to be delegated
amongst team and practise session
Reference Books:
3 The New Manager's Workbook: A Crash Course in Effective Management Paperback – March
15, 2016. by Randy Clark (Author)
4 Adams, J.,Hayes,J.andHopson,B.(1976)Transition: Understanding and Managing Personal
Change, London, Martin Robertson.

Subject Code : MBA-MGT:09
Subject Title : Global Business Strategy
Total Credit : 3
Pre-requisite : Strategic Management
Objectives
1. To assess the foreign business environments.
Course
2. To craft realistic strategic goal.

3. To horn sensitivity skills required to succeed in multinational business environments.
4. To explore global strategy in management, marketing and finance context.

Course Learning
1. Evaluate welfare implications in international business environment.

Outcomes
2. Identify and assess sustainability considerations in international business.

3. Describe the complexities of doing business across national borders.
4. Explain and utilize key frameworks used to describe global strategy.
5. Evaluate the benefits and risks associated with different strategies for doing business
internationally.
capability of learning and applying new skills and competencies to make the global business world
more sustainable.
PLO
Program Outcome 2: This subject contributes to the program outcome by expanding students’
innovative, problem solving and decision making skills through evaluating the benefits and risks of
doing business internationally.
Program Outcome 5: This subject contributes to the program outcome by developing student’s ability
to understand social, legal and ethical complexities for doing business across national borders.
Exercise
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Global Strategy Framework: Welcome to the Fascinating World of Global Strategy. Global Competence,
Alternate Lenses on China, Keys to a Successful Global Strategy, Global Strategy Framework, Important
Definitions & Distinctions, Overview of Industry Drivers, Strategy Levers & Organization Factors, Global
Strategy: Benefits, Drawbacks & Finding the Balance
Industry Globalization Drivers: Market Globalization Drivers, Cost Globalization Drivers, Government
Globalization Drivers, Competitive Globalization Drivers, Benefits & Drawbacks of Global Products &
Services, Guidelines for Designing Global Products & Services.
Global Market Participation & Global Products and Services: Basis for Global Expansion, Types of
Global Market Participation, Differing Strategic Roles for Each Country, Benefits and Drawbacks of Global
Market Participation, Guidelines for Building Global Market Participation, Designing Global Products &
Services,
Locating Global Activities & Global Marketing: Locating Global Activities, Global Supply Chain
Management, Benefits & Drawbacks of Locating Global Activities, Guidelines for Locating Global
Activities, Creating Global Marketing, When & How to Use Global Marketing, Benefits & Drawbacks of
Creating Global Marketing, Guidelines for Creating Global Marketing.
Making Global Competitive Moves & the Global Organization: Making Global Competitive Moves,
Benefits & Drawbacks of Making Global Competitive Moves, Guidelines for Making Global Competitive
Moves, Global Organization: Structure ,management process, culture, people
Adopting a "Global" Strategy Within a World Region: Adopting a “Global” Strategy within a Region,
EU: European Union, NAFTA: North American Free Trade Agreement, ASEAN: Association of Southeast
Asian Nations,Mercosur: “Common Market of the South,GCC: Gulf Cooperation Council, COMESA:
Common Market for Eastern & Southern Africa,APEC: Asia-Pacific Economic Cooperation.
Case Studies of Amex, FedEx, Microsoft & Nokia: American Express Part 1, American Express Part 2,
FedEx Part 1, FedEx Part 2, Microsoft Part 1, Microsoft Part 2, NOKIA Part 1, NOKIA Part 2.
Measurements & Conducting a Global Strategy Analysis: Measuring Industry Globalization Drivers,
Measuring Global Strategy: Levers, Measuring Global Organization Factors, Measuring World Region
Focus,
Global EDGE:Source for Global Business Knowledge, Conducting a Global Strategy Analysis, Conducting
a Basic Global Benchmark of the Firm, Wrap-Up of the Fascinating World of Global Strategy.
Reference Books:
1. International Business Strategy,AlainVerbeke
2. Global Business By Peng 3rd Edition Kuecheore

3. Managing Global Business Strategies-A Twenty First Century Perspective, John
McManusDon,White Neil Botten,1st Edition,
Subject Code : MBA MGT 10

Subject Title : Management Practices in BD
Total Credit : 3
Level : 3.1
1. To assist the students to identify the historical development of management system of
Bangladesh.
Course Objectives
2. To look at the prevailed management practices in Bangladesh in different forms of organization.

3. To examine the influences of management theories developed by some benchmark countries such
as Japan, USA, Germany, China etc.
4. To realize the management systems of state owned organizations and their current state.
5. This course will be effective to discuss the motivation and leadership styles and practices in
government and private organizations.
6. To identify the management practices at non government organizations and important technique
to be followed from them as a benchmark.
Upon successful completion of this course, students:

1. Would be able to set a clear idea about the history of management practices of Bangladesh.
Course Learning
2. Would be able to identify differences management of different forms of organizations.

Outcomes
3. Would be able to identify contributions of developed countries unique management technique in

Mgt. practices of Bangladesh.
4. Would be able to recognize how different government and private organization motivate and lead
their employees.
5. Would be able to appreciate different management techniques of Non government organization.
Program Outcome 4: This subject can contribute to program by analyzing current management
techniques in Bangladesh and can choose as they prefer.
PLO
Program Outcome 5: Management practices in Bangladesh can help a student to take management
decision on the basis of knowledge they gain from the study of historical and current management
practices.

Course Learning Outcome -2 Lecture, Group work with real example Q/A, MCQ
Course Learning Outcome-3 Lecturer Q/A, MCQ,
Course Learning Outcome-4 Lecturer Q/A, MCQ,
Lecture and Group work with real example
Presentation

Life-long Learning
Communication &
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Problem solving
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
IT skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: General concept of Mgt. ( skills, roles, functions, history of management module) Evolution of
Management Practice in Bangladesh: Chronological Evolution and Practices of Management in Bangladesh.
Management Practices in Public Sector: Historical Evolution; controlling, Accountability and Management of Public
Sector, Problems and Prospects of Public Enterprise; Performance Evaluation of Public Enterprise.
Public Sector HRM: Attributes of Developed & Developing Countries’ Administrative Systems, Common Attributes
of Administrative Systems of Developed Countries, Three models of public administration, Three models of public
administration, PHRM in Bangladesh: The Challenging Status Quo, Institutional Framework of Bangladesh PHRM,
Major Issues of Bangladesh PHRM, Bangladesh PHRM Aspects and Challenges, Bangladesh PHRM in the Perspective
of WPSR 2005
NGO Management Practice in Bangladesh: Historical Development; General Structure; Management Pattern;
Contributions of NGO’s in Economic Development; Micro-credit Management and NGO Pro, strategies for managing
NGO, Organizational structures of NGO,
Management of State Enterprises: Public corporation and sector corporation in Bangladesh.
Organizational structure of sector corporations and their solutions, problems of nationalization,
management problems of nationalized government sectors.
Cooperative Management in Bangladesh: Types and Organizational Structure of Cooperatives; Management of
Primary, Secondary, and Central Cooperatives; Management Efficiency of Cooperatives in Bangladesh; Problems and
Prospects of Cooperatives, organizational structure of cooperative organization, law relating co Cooperative
organization.
Management system of some developed countries and lesson from them: Japan, Germany, China,
Malaysia& USA.
Concept of Leadership, Characteristics of Leadership:
Leadership Styles Practiced all over the World, Authoritarian (autocratic) Style, Participative (democratic) Style,
Delegative (free rein) Style, Combination of the Three Styles, Leadership styles in Bangladesh.
Management education and management development institutions in Bangladesh: Management Education,
Management Development, Problems of Management Education in Bangladesh, Overcoming the Problems,
Management Development Education in Bangladesh.
Reference Books:
7. Management byStephen P. Robbins &Mary Coulter, 13th edition, Pearson publication.
8. Management Principles & Practices byJeffrey A. Mello, 6th edition, CENGAG Learning Publication.

Subject Title : Management of Small Enterprises
Total Credit :3
Level : Major
Pre-requisite : Introduction to Business, Principles of Management, Entrepreneurship
Development
Course Objectives
1. To provide a theoretical framework for venture development.

2. To identify the sectors of small enterprises.
3. To provide understanding on requirements for managing successful small enterprises.
4. To identify the support services for small enterprise in Bangladesh.
5. To prepare students to become successful entrepreneurs in future.

Course Learning
1. Learn all the aspects of small enterprise.

Outcomes
2. Take any entrepreneurial decision effectively.

3. Become a successful entrepreneur in SME sector.
4. Successfully mange his/her own business or enterprise.
5. Collect support and technical supports for their business.
6. Learn their role in economic development of the country.
and concepts of entrepreneurship development so that students can become entrepreneurs in real life.
PLO
on entrepreneurship so that they can strategically and innovatively take important decision.
Program Outcome 4: This subject contributes to the program outcome by developing students’ as a
leader or manager who manages overall organization.

Questionnaires
Exercise
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Understanding Small and Medium Enterprise (SME) Business–Practical Importance and Role
of SME Business throughout the World and in Bangladesh in Particular-Problems of SME Business
Development-Potentiality of SME Business in a Developing Country like Bangladesh-Career in SME
Business.
Starting a SME Business: Should one operate a SME business? - SWOT Analysis: Understanding of
Strength, Weakness, Opportunities and Threats of the Environment-Idea Generation: Methods of Idea
Hatching and Process of Idea Validation and Implementation- Developing Business Plan for Starting SME.
Management of SME Business: Understanding various Aspects of SME Business Management-Marketing
of SME Business-Production and Operations Management in SME Business. Financial Management in SME
Business-Labor and other Legal Aspect Management of SME Business.
SME Business Support Services: Financial Support-Technical Support-Accounting Support and other
Support-Understanding SME Business Support Services Required at Various Stages of Business Growth-
Financial Institutions of Government and Non-government Support Services in Bangladesh-Government
Policy and Programs for SME- Role of BSCIC and other Promotional Agencies for the Development of
SME in Bangladesh.
Methods of Case Study: Successful Business Case Study of Bangladesh.
Reference Books:
1. Text: Dr. A. R. Khan, Entrepreneurship: Small Business and Lives of Successful Entrepreneurs,
(Latest edition), Ruby Publication, Dhaka.
2. Stanley R. Sondeso (1985), “Small Business A Management Principles”, (Latest edition), Business
Publication Inc., Plano, Texas.

Concentration Area: Marketing
Subject Code : MBA MKT 01

Subject Title : Global Marketing
Total Credit : 3
Level : Marketing Major
Pre-requisite : Major courses in Marketing
1. Introducing students to the institutions, vocabulary, and players in the world of international
business.
Course Objectives
2. Prepare the students to speak the language of international business to operate effectively.
Providing you with the opportunity to begin to understand different cultures and the implication
3. This has for marketers. Understanding different people and cultures will lead to a greater
understanding of ourselves and the culture in which we live. Allowing students to gain
experience in analyzing the marketing environment and marketing-related
4. Decisions for a firm entering non-domestic markets. They should know key sources for
researching the cultural, economic, ethical, and political environments and anticipate the
influence each will have on marketing strategies and decision-making.
On completion of the subject, students will normally be able to:

1. Identify and analyze opportunities within international marketing environments;
Course Learning
2. Utilize cases, readings and international business reports to evaluate corporate

Outcomes
problems/opportunities in an global environment

3. Select, research, and enter into global market;
4. Develop a comprehensive course of action for a business firm using formal decision making
processes;
5. Apply personal and interpersonal skills appropriate to being an effective member of an global
marketing team
Program Outcome 2: This subject matches with the 2nd PLO as marketing management helps
Contribution of
CLO to PLO
building knowledge about local and international businesses and issues.

on different organizational design and leadership styles needed for competency in technical and
human skills.
Course Learning Outcome -1 Lecture, Case study and interactive Case solution, Quiz test
discussions. and written tests.
Course Learning Outcome -2 Cases and examples illustrating effective Case solution, Written test
marketing practices. and Presentation
Course Learning Outcome-3 Assignment on
Interactive session with representative from
multidisciplinary issues
marketing field.
and Presentation
Course Learning Outcome-4 Critical thinking exercise
Lecture and group discussion
and written test.
Course Learning Outcome-5 Assignment, Critical
thinking exercise and case
marketing field and Lecture
solution


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
1.Introduction to Global Marketing, Global Economic Environment,
2. Regional Market Characteristics & Trade Agreements Social and Cultural Environments, Social and
Cultural Environments,
3. Political, Legal & Regulatory Environments, Segmentation, Targeting & Positioning,
4. Global Market Entry Strategies, Brand and Product Decisions
5. Global Marketing Communications Decisions Global marketing and the Digital Revolution, Strategic
Elements of Competitive Advantage.
6. Developing a Global Vision through Marketing Research,
7. Product Adaptation/Product and Brand Management, Pricing for International Markets
8. Integrated Marketing Communications and International Advertising
Reference Books:
1. Global Marketing, Warren Keegan, Mark C. Green, latest edition, McGraw Hill
publication.
2. International Marketing, Philip Cateora, Mary Gilly, John Graham, Latest edition.
Upper Saddle River, New Jersey: Prentice Hall.

Subject Code : MBA MKT-02
Subject Title : Integrated Marketing Communication
Total Credit : 3
Level : 1.3/2.2
1. To familiarize students with the basic communication theories and concepts to know the business
environment for a company and comprehend marketing communication activities.
Course Objectives
2. To evaluate marketing communications’ role in the marketing mix, taking into account the specific
functions of consumer behavior and research in the planning of an integrated marketing
communications campaign.
3. To undertake analysis to develop appropriate marketing communication objectives for a specified
target market considering a range of media and methods available to marketers.
4. To make students familiar with the sustainability and ethical concern of decision making in
marketing communication.
5. To develop creativity and technology orientation of students to formulate and execute strategy to
solve issues in marketing communication arena.

Course Learning
1. Conceptualize communication theories to perceive and employ marketing communication

Outcomes
activities in real business environment.

2. Justify the significance of marketing communication in overall marketing mix of a company.
3. Set communication objective(s), develop and execute strategy for marketing communication.
4. Recognize the significance of sustainable and ethical marketing communication.
5. Become creative to solve marketing communication problem applying updated technology.
Program Outcome 1: This subject contributes to the program outcome as the students reach the skills
to critically analyze marketing communication phenomena in the rapidly changing business
environment.
PLO
Program Outcome 2: This subject contributes to the program outcome by developing students’ skills
on strategic and innovative communication strategy formulation and execution.
creativity and technology orientation to conquer problems in business.
Exercise
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Designing and managing Integrated Marketing Communication
Basic concept of Marketing Communication, promotional mix, IMC, Steps in developing effective
communication, Promotional budget, Promotional strategies, nature of promotional tools, social
responsibility in marketing communication, marketing communication ethics
Introduction to Advertising
Advertising defined Advertising objectives, features and functions, Classification of advertising, advertising
execution style, Advertising media, The economic impact of advertising, advertising ethics, advertising in
Bangladesh.
Sales Promotion
The scope and role of sales promotion, Reasons for increase in sales promotion, Consumer oriented sales
promotion, Trade oriented sales promotion, Coordinating sales promotion and advertising, Sales promotion
trap
Personal Selling
Personal selling and sales person, Major steps in sales force management process, The selling process,
Combining personal selling with other promotional tools, Advantages and disadvantages of personal selling,
Evaluating the personal selling effort.
Direct Marketing
Defining direct marketing, The role of direct marketing in IMC program, Approaches of directing
marketing, Forms of direct marketing, Advantages and disadvantages of direct marketing, Evaluating the
effectiveness of direct marketing
Public Relations
Public relations, Integrating public relations into promotional mix, Marketing public relations functions,
Advantages and disadvantages of PR, Measuring effectiveness of PR, Publicity
Reference Books:
1. Belch, G.E. and Belch, M.A. , Advertising and Promotion: An Integrated Marketing
Communications Perspective,
2. Phillip Kotler and Gary Armstrong, Principles of Marketing

Subject Code : MBA-MKT 3
Subject Title : Consumer Behavior
Total Credit : 3
1. To provide student with theories and concepts to build a fundamental and conceptual base for
understanding the behavior of consumers within society and the marketplace.
2. To help the student to investigate the manner those marketers interact with products and services in
domestic and global marketing environment.
Course Objectives
3. It will help to examine psychological influences on purchasing decisions, emphasizing their

implications to solve consumer’s problems.
4. Understanding consumers enables marketers to more effectively meet the needs of buyers in the
market, and be more successful in the market.
5. To apply the key terms and concepts used in the study of consumer behavior to make rational
decision to solve business problems that ensures creativity and innovation.
6. Critically evaluate the effectiveness of various advertisement and promotions and their attempts to
influence the behaviors of individuals ensuring ethics and morality.
7. Complete a project that demonstrates both working knowledge and analytical skills in assessing the
consumer decision-making process.

1. Recognize and apply the skills necessary for carrying out effective decision-making and strategic
planning to satisfy customer with their distinctive needs in complex business environment.
2.Be able to identify the dynamics of human behavior and the basic factors that influence the
consumers decision process.
3. Be able to demonstrate how concepts may be applied to marketing strategy in real life business
practices.
4. Identify and explain factors which influence consumer behavior both in national and international
perspectives.
5. Display critical thinking and problem solving skills.
6. Gain, evaluate and synthesize information and existing knowledge from a number of sources and
experiences that enhance leadership skills.
7. In a team, work effectively to prepare a professional, logical and coherent report on consumer
behavior issues within a specific context.
Contribution of CLO
Program Outcome 1: This subject contributes to recognize and apply the skills necessary for
carrying out effective decision-making and strategic planning to satisfy customer with their distinctive
to PLO
needs in complex business environment.

Program Outcome 2: This subject contributes to display critical thinking and problem solving skills.
Program Outcome 4: This subject contributes to gain, evaluate and synthesize information and
existing knowledge from a number of sources and experiences that enhance leadership skills.
Course Learning Outcome -1 Lecture and Discussion Assignment, Q/A
Course Learning Outcome -2 Lecture and group work Assignment, Q/A
Course Learning Outcome-3 Lecture Q/A, MCQ
Exercise
Presentation
Lecture
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction to Consumer behavior: The definition and scope of consumer behavior, Development of the
Marketing, Concept and the discipline of consumer behavior, Customer Value, Satisfaction and Retention,
Consumer decision making process. The traditional marketing Concept Vs Value retention based marketing.
Impact of digital technologies on marketing strategies. Simple Model of consumer decision making
Market Segmentation: Basic concept of Market Segmentation, Bases for Segmentation, Criteria for
effective targeting of marketing segmentation, segmented versus differentiated marketing, interrelation
between segmentation and consumer behavior, need for segmentation.
Consumer Motivation: Motivation, the motivation process model, Needs, goals, positive and negative
motivation, Rational versus emotional motives, The dynamics of motivation, arousal of motives, Hierarchy
of motivation, a Trio of needs
Personality and Consumer Behavior: Personality, nature of personality, Freudian and Neo-Freudian
theories of personality, Trait theory, Consumer innovativeness, Cognitive personality factors, Consumer
materialism, consumer ethnocentrism, and brand personality, personality and color.
Consumer Perception: Perception ,properties/nature of perception, Sensation, The absolute thresholds and
the differential thresholds, marketing application of differential thresholds, Dynamics of perception
Consumer Learning: Learning, the elements of learning, Behavioral theories of learning, the classical
conditioning theory of learning, instrumental conditioning theory of learning, Cognitive theory of learning
Reference Group and family influence: Group, the power of reference group , Selected consumer related
reference group, Celebrity and other reference group appeals, Family, family decision making, family life
cycle
Consumer decision making and beyond : What is Decision, Levels of consumer decision making, Four
views of consumer decision making, A model of consumer decision making, Consumer gifting behavior
Reference Books:
1. Leon G. Schiffman and Leslie Lazer Kanuk, Consumer Behavior. Latest edition
2. Philip kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. Marketing
Management. Pearson Education, 2009. (Latest Edition)
3. Philip kotler, Gary Armstrong .Principles of Marketing.Pearson Education.

Subject Code : MBA-MKT-4
Subject Title : Applied Marketing Research
Total Credit : 3
Pre-requisite : Operations Research, Business Statistics
1. To make students familiar with the advanced theories, concepts and practices of marketing
Course Objectives
research to ensure better decision making under complex situations.

2. To enable students to identify and solve problems in real business setting using various qualitative
and quantitative research approach.
3. To be acquainted ethical aspects of field work, analysis and reporting in marketing research.
4. To enable students to exercise modern technologies in research.
5. To communicate research findings in written and oral presentation format.

1. Apply the advanced theories and concepts of marketing research in business decision making.
Course Learning
2. Use qualitative and quantitative research approaches in problem identification and problem
solving.
Outcomes
3. Perform marketing research in an ethical manner.

4. Apply statistical software and tools in marketing research process.
5. Write research reports and present verbally.
Program Outcome 1: This subject contributes to the program outcome by enabling students to think
business phenomena from a researcher view point and apply the assumption marketing research in real
life business practices of ever changing business arena.
Program Outcome2: This subject contributes to the program outcome by expanding students’ skills
identify and solve business problems quantitatively and thus grow decision making ability.
use statistical software and other tools.
PLO

Exercise
Presentation


Communication & IT
Life-long Learning
Values, Ethics and
Intellectual skills
Leadership skills
Innovation skills
Social skills and
Analytical skills
Professionalism
responsibilities
Teamwork and
Scientific and
solving skills
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
1.Introduction to marketing research, classification, research process, role of marketing research in MIS and DSS,
Problem definition, the process of defining the problem and developing an approach, environmental context of the
problem, management decision problem and marketing research problem, components of approach, research question,
hypothesis,
2.Research design, design classification, exploratory research. Descriptive research, cross sectional design, longitudinal
design, causal research, potential sources of error, marketing research proposal, ethics in marketing research,
3.Survey method, classification of survey method, observation method and its classification,Causal research, definition
and concepts, definition of symbols
4. Measurement and scaling, primary scales of measurement, scaling techniques,Non comparative scaling techniques,
likert scale, semantic differential scale, staple scale, multi item scale
Questionnaire and form design Sampling design process, classification of sampling
5. Analysis of variance and co variance, conducting one way ANOVA, application of ANOVA
Product moment correlation, partial correlation, nonmatric correlation, regression analysis, bivariate regression,
multiple regression, stepwise regression, multicollinearity, corss-validation, regression with dummy variable,
6. Factor analysis model, statistics associated with factor analysis,
Report preparation and presentation process, report format, guideline for table, graphs, reading the research report,
Reference Books:
1. Marketing Research- An Applied Orientation, By, Naresh K. Malhotra and Satyabhushan Dash, Sixth edition

Subject Title : Service Marketing Management
Total Credit : 3
Pre-requisite : Major courses in Marketing
Course Objectives
1. To provide an in-depth appreciation and understanding of the unique challenges inherent in

managing and delivering quality services. Participants will be introduced to and have the
opportunity to work with tools and strategies that address these challenges.
2. To develop an understanding of the “state of the art” service management thinking.
3. To promote a customer service-oriented mindset.
On completion of the subject, students will normally be able to:

Course Learning
1. Develop familiarity with the concepts of Services Marketing

Outcomes
2. To show that the characteristics of services affect a real-life customer experience.

3. Enhance their abilities to apply target marketing strategies in various and specific marketing
situations.
4. Develop an awareness and appreciation of research applicable to Services Marketing.
PLO
skills.
marketing field.
and Presentation
and written test.


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
1. Introduction to Services Marketing, Consumer Behavior in Service Encounters, Developing Service Concept: Core
and Supplementary Elements (Creating the Service Product)
2. The gaps model of the service quality,
3. customer expectations of service: factors influence customer expectations of service, issues involving customer
service expectations.
4. Customer perceptions, satisfaction, service quality, service encounters.
5. Relationship marketing, relationship value of customers, customer profitability segment, relationship development
strategies, relationship challenges.
6. Service recovery: The impact of service failure and recovery, how customers respond to service failures, customer
recovery expectations, service recovery strategies.
Exploring Business Models: Pricing Services and Revenue Management, Organizing for Change Management and
Service Leadership
7. Exploring Business Models: Pricing Services and Revenue Management, Organizing for Change Management and
Service Leadership
8. Educating Customers and Promoting the Value Proposition (Designing the Communication Mix for Services),
Improving Service Quality and Productivity
Reference Books:
1. Services Marketing Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler, Ajay Pandit, 6th edition,
McGraw Hill publication.
2. Christopher H. Lovelock and Jochen Wirtz (2004, 2007, 2011), Services Marketing, (5th, 6th and 7th ed.). Upper
Saddle River, New Jersey: Prentice Hall.

Subject Code : MBA MKT-6
Subject Title : Marketing for Non-Profit Organization
Total Credit :3
Pre-requisite : Principles of Marketing or Marketing Management
1. Discuss the role of nonprofit marketing and familiarizing the students with the application of the
concept & need of marketing in Non- Profit organization.
Course Objectives
2. Develop and analyze the marketing plan for a nonprofit organization

3. Describe the importance of customer satisfaction and customer expectations for service products.
4. Explain the unique marketing mix in nonprofit organizations and Explain the service nature of
nonprofit program activities.
5. Understand how the marketing strategies for nonprofits organization differ from marketing
strategies in for-profit.
6. Understand the segmenting of goods and services in nonprofit organizations.
7. Formulate communication strategies for nonprofit organizations.

1. Understand different concepts, nature and role of Marketing for Non Profitable Organization.
2. Evaluate and Prepare marketing plan for a nonprofit organization for the future success of their
organization.
3. Critically analyze opportunities for a nonprofit organization within dynamic service marketing
environments.
4. Recognize and apply the intellectual skills necessary for carrying out effective decision making
over Non Profitable Organization.
5. Make segmentation, targeting and positioning strategies for Non profitable Organization for
greater success.
Program Outcome 1: This subject contributes to the program outcome through analyzing the
business environment of non-profitable firm and assessing critically the service opportunities for
future business.
PLO
over service issues and able to prepare the marketing plan for their Non- Profitable Organization by
technical and intellectual skills.
ability to evaluate the best match opportunities and handle the complex situation for Non- Profitable
Organization from real life involvement in their career.
Course Learning Outcome -1 Lecture, Discussion Interactive Participation
Course Learning Outcome -2 Lecture and Assignment Assignment
Course Learning Outcome-3 Lecturer and Case Study Case Study
Course Learning Outcome-4 Lecture, and Problem Based Exercise Assignment
Course Learning Outcome-5 Lecture and Presentation Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction : Non-Profit Organization, Concept, Non-Profit Organization in India, types,

problems.Characteristics, Need of Marketing of Non-Profit Organization.
Differentiation of NPOs : Concept of Responsive Organization- Image management, image causation,
image Modification, Mission, Exchange, Environment affecting operations of NPOs (Publics), Image
&Satisfaction measurement.
Managing Marketing effort (Product and Pricing): Understanding Consumer. Product, Product Mix,
Product Mix decisions for Non-profit Organization Pricing for Non Profit organizations.
Segmentation, Targeting and Promotion : Market Segmentation for Non-profit organization , Target
MarketingPromotion: Advertising, personal selling, sales promotion and Public Relations for Non-profit
Organization.
Managing Human Resource : Attracting People, Analyzing people, Recruitment, Members and
membership criterion, Volunteers.
Global Marketing Management : Global Marketing Management, Planning for Global Markets,
Alternative Market-Entry Strategies.
Managing Financial Resource : Donor Marketing, Attracting Funds, Analyzing Donor markets, Fund
raising goals and strategy.
Reference Books:
1. Philip Kotler : Marketing of Non-Profit Organizations ( Latest Edition)
2. Andreasen Alan R : Strategic marketing for NPOs (Latest Edition)
3. Roberto EduadoL : Social Marketing (Latest Edition)

Subject Title : Hotel and Tourism Marketing
Total Credit : 3
marketing function in a hotel and tourism based organization.
Course Objectives

concepts of hotel and tourism to decisions involving segmentation, targeting and positioning;
service offering; pricing and marketing communications.
strengths and weaknesses of a hotel and tourism company.
5. Develop students to take effective marketing strategies inspiring innovation to achieve
organizational objectives overcoming challenges of national and global environment.
6. Understand how social media impacts marking in the hotel and tourism business.

1. Establish a professional skill and ability that helps to deal with hotel and tourism service provider
diverse business environment.
2. Employ digital tools to analyze the effectiveness of a marketing campaign for hotel and tourism
marketers by applying learned professional skills and aptitude.
3. Develop strategies for the innovation and efficient circulation of services that are consistent with
evolving market needs.
5. Determine strategies for developing hospitality and tourism services to evaluate the viability of
marketing a product or service in an international market or markets.
formats.
Program Outcome 1: This subject contributes to Establish a professional skill and ability that helps to
deal with hotel and tourism service provider diverse business environment.
Program Outcome 2: This subject contributes to develop strategies for the innovation and efficient
PLO
circulation of services that are consistent with evolving market needs.

Program Outcome 5: This subject contributes to Apply the principles of business ethics and corporate
social responsibility to solve problems.

Exercise
Lecture and Discussion
Presentation
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction: Definitions and concepts related to tourism, tourists, destinations, .Nature, characteristics and components of the
tourism industry.Tourism products and production system: Tourism Product Life Cycle.
Typologies of tourism:Inbound and outbound tourism; Domestic and international tourism; Inter–regional and intra–
regional tourism, Religious, historical, social, adventure, health, MICE, sports, senior citizen tourism, culture, nature,
ethnic, VFR and other forms in tourism.
Tourism distribution systems:Channels, networks and role players, Tourism supportive and complementary services;
Role of public / private sectororganizations and other stakeholders.
Tourism Marketing and Destination Promotion: Definition of marketing and related concepts in tourism and hotel
industry, Marketing orientations and the market environment affecting tourism and the hotel industry, Introduction to
marketing philosophies and their relationship on products and selling. Market segmentation, market targeting and
positioning strategies in tourism; Marketing mix andPromotional mix in tourism etc.
Setting Product and service Strategy: Product lines, product mix, branding, pricingconsiderations;Managing
relationships and building loyalty in the tourism sector.
Hotel & Resort Operations: Key departments of a classified hotel, namely Front Office, House Keeping, Food
andBeverage, Personnel and Accounts and their different roles and functions.
Requirements and the procedure for constructing a classified hotel: Prescribed applicationform for approval of
hotel projects, regulatory conditions and guidelines for approval of hotel projects in different classifications, star
categorisation; Sources of finance, incentives andsubsidies extended to hotels and the accommodation sector;
Backward areas in hotel and accommodation sector.
Typologies of Hotel and resorts: Types of resorts such as beach resorts, countryside resorts, spas and health resorts,
integratedresorts, etc; Basic elements of a resort complex such as loading facilities, landscaping, dinning and drinking
facilities, family oriented services, shops and services, entertainment; use of community resources.
Characteristics affecting consumer behaviour: Cultural factors, social factors, personal factors, psychological
factors, Models of consumer behaviour – black box model. Highcommitment and low commitment consumer
behaviour.Buyer Decision Process and Post-Purchase Behaviour, Buyer Decision Process for new products, Stages in
the adoption process, Individual differences in innovativeness, Influence of product characteristics on rate of adoption
Reference Books:
1. Kotler, Philip (2005), Marketing Management & Hospitality and Tourism
Marketing,Pretience Hall, New Jersey
2. Michael R. S, Greg M, Elnora S (2005), Marketing: Real People, Real Choices, 5th Edition.

Subject Title : Advanced Marketing Management
Total Credit : 3
Level : 1.2
Pre-requisite : Principles of Marketing
marketing function in a complex organization.
3. A key element of the course will include the relationship of the "marketing mix" to strategic
Course Objectives
planning.
4. Addresses the management challenge of designing and implementing the best combination of
marketing actions to carry out a firm's strategy in its target markets through innovation.
concepts of marketing to decisions involving segmentation, targeting and positioning; product
offering; pricing; distribution channels and marketing communications.
strengths and weaknesses of a company.
7. Develop students to take effective marketing strategies to achieve organizational objectives
overcoming challenges of national and global environment.

1. Establish a professional skill and ability that helps to deal with diverse business environment.
2. Employ digital tools to analyze the effectiveness of a marketing campaign by applying learned
professional skills and aptitude.
3. Formulate a marketing plan including marketing objectives, marketing mix, strategies, budgetary
considerations and evaluation criteria.
4. Develop strategies for the innovation and efficient distribution of products and services that are
consistent with evolving market needs.
6. Determine strategies for developing products and services evaluate the viability of marketing a
product or service in an international market or markets.
formats.
Program Outcome 1: This subject contributes Establish a professional skill and ability that helps to
Contribution of
CLO to PLO
deal with diverse business environment.

Program Outcome 2: This subject contributes to Develop strategies for the innovation and efficient
distribution of products and services that are consistent with evolving market needs.
Program Outcome 5: This subject contributes to Apply the principles of business ethics and corporate
social responsibility to solve problems.
Exercise
Lecture and Discussion
Presentation
Presentation
Course Learning Outcome-7 Lecture, Discussion Q/A,presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10

Course Summary:
Introduction: Marketing, marketing management, markets, importance of marketing, marketing mix, core
concepts of marketing, marketing orientations, marketing management tasks.
Marketing information system-- marketing intelligence-- marketing research process--characteristics of
good marketing research
Analyzing Consumer Market And Business Market: Consumer behavior, what influences consumer
behavior? The buying decision process, organizational buying, business buying situations, stages in the
business buying process
Identifying Market Segments And Targets: Level of market segmentation, bases for segmenting
consumer markets, market targeting.
Setting Product Strategy: Product levels, product classification, product life cycle, Differentiation
(product differentiation, design, service differentiation), packaging, labeling, warranties, guarantees,
Services characteristics,
Brand: Brand, brand mark, brand name, brand equity, branding strategies, importance of branding.
Developing Pricing Strategies and Program: Setting the price, factors to be considered in setting price
initiating and responding to price change, pricing strategies, promotional pricing.
Integrated Marketing Communications: Marketing communication mix, the communication process
model, marketing communication budget, promotional mix strategies.
Marketing Channels: Value network, channel level, functions of channel members, channel design
decision, channel management decision, channel conflicts
Reference Books:
1. Philip kotler, Kevin Lane Keller, Abraham Koshy and Mithileshwar Jha. Marketing Management.
Pearson Education, 2009.(Latest Edition)
2. Philip kotler, Gary Armstrong .Principles of Marketing.Pearson Education.

Subject Code : MBA-MKT-09
Subject Title : Sales Management
Total Credit : 3
Course Objectives
1. To gain a solid understanding of professional B2B sales including its planning and staffing,
structure, and evaluation
2. To understand how to manage and motivate a professional B2B sales force from the perspectives
of a sales manager (authority) and a marketing manager (influence)
3. Explain how sales management fits into the changing environment
4. Illustrate how to effectively organize a sales force.
Upon successful completion of this course, students will be able to

Course Learning
1. Determine the best organizational structure for its sales force.

Outcomes
2. Design a system to recruit, select, hire, and assimilate effective salespeople.

3. Estimate the market potential for each product; determine sales territories, quotas and forecast
sales performance.
4. Determine possible ethical/legal implications and assess management’s responsibility to the
customer, the salesperson, and the firm.
PLO
skills.
marketing field.
and Presentation
and written test.


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
1. The Field of Sales Force ManagementStrategic Sales Force Management The Personal Selling Process
2. Sales Force Organization Profiling and Recruiting SalespeopleSelecting and Hiring Salespeople
3. In the real world, why is it so difficult to hire and retain quality salespeople?
4. Developing, Delivering and Reinforcing a Sales Training Program Motivating a Sales Force Sales Force
Compensation
5. Sales Force Quotas and Expenses Leaders hip of a Sales Force Forecasting Sales and Developing Budgets
6. Sales Territories Analysis of Sales Volume Marketing Cost and Probability Analysis
7. Evaluating a Salesperson’s Performance Ethical and Legal Responsibilities of Sales Managers
Reference Books:
1. Management of a Sales Force, 12th Edition, by Spiro, Stanton, and Rich; ISBN#00735-2977X,
McGraw-Hill Irwin Publisher (2008)
.

Subject Code :MBA - MKT-10
Subject Title :Relationships Marketing
Total Credit :3
Pre-requisite : Strategic Management or Marketing Management
1. To know the fundamental concept of Relationships Marketing, theories, the realistic approach of
marketing today.
Course Objectives
2. To provide the conceptual and operational tools for the development of a long lasting and profitable
relationship with customers.
3. To identify the origins and extent of Relationship Marketing.
4. To evaluate the concept of CRM, theories and implications of CRM in modern business.
5. Recognize the difference between ‘traditional’ transaction-based marketing and Relationship
Marketing
6. To know the different types of Classic, Special, Nano and Mega marketing approaches of marketing
today.

Course Learning
1. Understand the emergence of Relationships Marketing and today’s business requirement.

Outcomes
2. Evaluate and use the conceptual and operational tools to build relationships to customers as well as
stake holders.
3. Identify and analyze CRM theories to ensure the most profitable customers for the firm.
4. Recognize and apply the art of communication for carrying out effective outcomes over complex
business setup.
5. Apply Classic, Special, Nano and Mega Relationships for the better success for their own
organization.
Program Outcome 2:This subject contributes to the program outcome by expanding students’
conceptual and operational skills to manage its customers as well as other stake holders.
Program Outcome 3:This subject contributes to the program outcome through identifying and
PLO
differentiate profitable customers for the business and finally handle them for longer run.
to evaluate the best match opportunities and handle the complex situation of the business from real life
involvement and engagement.
Course Learning Outcome -1 Lecture and Discussion Interactive Participation
Course Learning Outcome -2 Lecture Problem Based Exercise
Course Learning Outcome-3 Lecturer and Assignment Assignment
Course Learning Outcome-4 Lecture QA/MCQ
Course Learning Outcome-5 Lecture and Case Study Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Leadership skills
Intellectual skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Identification—Origins and Extent of Relationship: Introduction—the Scope of Relationship Marketing,
Can Relationships and Marketing be put Together? The Rise of Traditional Marketing Theory, Doubts Cast
on Traditional Marketing Theory, The Rise of Relationship Marketing, Theories of Relationship Marketing,
Criticisms of Relationship Marketing
Customer Relationship Management: What is Customer Relationship Management? Types of CRM,
Strategic Importance of CRM How Can I Use CRM in My Business? Implementing CRM in Your Business
Classic Market Relationships: The classic dyad - the relationship between the supplier and the
Customer,The classic triad - the drama of the customer-supplier-competitor Triangle,The classic network -
distribution channels
Special market relationships: Relationships via full-time marketers (FTMs) and part-time marketers
(PTMs) , The service encounter - interaction between customers and service providers, The many-headed
customer and the many-headed supplier , The relationship to the customers customer, The close versus the
distant relationship, The relationship to the dissatisfied customer, The monopoly relationship - the customer
or supplier as prisoners , The customer as ’member, The e-relationship , Para social relationships -
relationships to brands and objects, The non-commercial relationship, The green relationship ,The law-based
relationship, Special market relationships
Mega relationships: Personal and social networks, Mega marketing - the real ’customer’ is not always
found in the Marketplace, Alliances change the market mechanisms, The knowledge relationship, Mega
alliances change the basic conditions for marketing, The mass media relationship
Nano relationships: Market mechanisms are brought inside the company, Internal customer relationships,
Quality and customer orientation: the relationship between operations management and marketing ,
Internal marketing - relationships with the ’employee market’, The two-dimensional matrix relationship, The
relationship to external providers of marketing services, The owner and financier relationship.
Reference Books
1. Evert Gummesson; Total Relationships Marketing – Rethinking marketing Management, (Second
edition)
2. Land Mark paper proposed by Nordic School of Business (Identification—Origins and Extent of
Relationship)

3. Relationships Marketing - ( Martin Chirstopher, Adrian Payne and David Ballantyne) ( Latest
Edition
Subject Code : MBA-MKT- 11
Subject Title : Business Marketing
Total Credit : 3
Pre-requisite : Marketing Management, Strategic Marketing
1. To develop the students’ analytical ability with an understanding of the Business-to-Business
marketing function and the general structure of the business marketing environment.
Course Objectives
2. To developed the skills to comprehend the structure and development processes of business
relationships and plan for its successful management.
3. To assist the student in understanding the role of the business marketing function in relationship to
the evolving technological developments in today’s dynamic business arena.
4. To help the student develop a clear understanding of the role of marketing managers in the
dynamic process of globalization as it relates to international trade and competition.
5. To Identify and assess ethical, environmental and/or sustainability considerations in business-to-
business decision-making and practice, and Consider social and cultural implications of business-
to business marketing.

Course Learning
1. Be familiar with the structure and function of business-to-business marketing.

Outcomes
2. Grow up their skill to plan and implement business relationship management process.
3. Cope up with the evolving technological environment of business-to-business marketing that
contributes to the overall business.
4. Develop the managerial skill to deal with international and global trade and competition.
5. Attain the skills to make business-to-business decision ethically, environmentally and sustainably.
Program Outcome 1: This subject will contribute to the program learning out come as it enables
students to focus on the different local, international and global issues in business-to-business setting.
Program Outcome 2: This subject will contribute to the program learning outcome by facilitating
PLO
students with an insight of business functions to handle complex business situations and developing
decision making skills.
Program Outcome 5: This subject contributes to the program outcome by familiarizing students with
social, legal and ethical aspects of Business to Business problem solving and decision making.

Exercise
Presentation


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
1. Fundamentals of business to business marketing, business to business market, buyer behavior, inter-firm
relationship and network
2. Business to business marketing analysis and strategy, responsible business to business strategy, reaching
business to business market, business market segmentation
3. Communication and interacting with customer, market communication, relationship communication,
relationship portfolio and key account management
4. Evolution of buyer seller relationship, customer relationship marketing in business market, trust distrust
and confidence in B2B relationship, strategic alliance in B2B environment
5. Personal selling and sales management, salesperson effective: a behavioral perspective, boundary work
and customer connectivity in B2B front line, sales force compensation, sales force performance,
6. Technology in B2B marketing, the stages-gate system for product innovation in B2B firms, B2B e-
commerce, designing B2B markets,
7. Segmentation, targeting and positioning, importance of segmentation and targeting, consumer vs B2B
segmentation, relationship between segmentation targeting and positioning, effective segmentation.
8. Market entry tactics, market entry consideration, success factors, role of technology, first movers vs
followers, entering foreign markets, foreign market entry strategy, importance of networking, virtual market
entry, selecting the entry strategy, blocked market
9. Product strategy and product development, the product life cycle, diffusion of innovation, new product
development 10. process, and determinant attributes, testing the new product concept.
The pricing process, pricing objectives, pricing strategy, determining demand-customer perception of price,
price sensitivity
Reference Books:
1. Anderson, J. C., Narus, J. A., Narayandas, D. (2009). Business Market Management:
Understanding, Creating, and Delivering Value (3rd Ed.). Upper Saddle River, New Jersey: Pearson
Prentice Hall.
2. Business to Business Marketing Management, By Alan Zimmerman and Jim Blythe
3. Hand book of Business to Business Marketing, By Gary L. Lilien and Rajdeep Grewal

Subject Code : MBA- MKT- 12
Subject Title : Ethical Concentration in Marketing
Total Credit : 3
Pre-requisite : Principles of Marketing, Marketing Management, Business Ethics
1. To understand the role and importance of ethical decision making in the marketing environment.
Objectives
2. To identify professional ethics and be able to apply a range of theories to analyze opportunities in
Course
more complex marketing situations.

3. To make ethical decisions regarding marketing objectives that encompasses the stakeholders and
takes various theoretical stances of ethical and values.
4. To be able to ethically communicate in writing and oral media.

Outcomes
Learning
1. Know the significance of ethical decision making in marketing.

Course
2. Handle complex marketing situations using theories to utilize opportunities.

3. Formulate an ethical decision that confirms the well being of stakeholders and the society.
4. Improve ethical communication skills.
Contribution of CLO
Program Outcome 2: This subject contributes to the program outcome by making students enable to
critically analyze problems using ethical theories.
to PLO
Program Outcome 4: This subject contributes to the program outcome by building students’
conceptual skills in the light of ethical concerns.
ethical decision making skills.
Exercise


Communication & IT

Life-long Learning
Values, Ethics and
Entrepreneurship
Intellectual skills
Leadership skills
Social skills and

Analytical skills
Professionalism
Teamwork and
responsibilities
Scientific and
Practical and
Morality
skills
skills
1 2 3 4 5 6 7 8 9 10
Course Summary:
Introduction to marketing ethics: Changing nature of ethical criticism of marketing, what focus on sustainability
means for marketers and marketing ethics, marketing ethics in twenty first century, the relationship between ethics,
legislation, regulation and self-regulation, code of ethics
Criticism of marketing : Major generic criticism of marketing, fostering materialism and unsustainable consumption,
deception and manipulation, wasteful strategies, the responsibility of business, criticism of corporate social
responsibility, green washing, marketing strategies and tactics.
Ethical issues in marketing relationships: Marketing relationships and relationship marketing, ethical relationship
marketing, retailing and personal selling, ethical issues in sales sectors, ethical issues in supply chain management
relationship, controversial tactics, data mining
Ethics in new media: New media diversity, social media, social media data source, traditional uses of new media
channel, sharing economy,
Ethical consumption: Typology and motive, pious consumption, patriotic consumption, green consumption, social
conscious consumption, responsible consumption, citizenship based consumption, mindful consumption, information
provision, labeling, choice editing, social marketing, demarketing,
Marketing to young and vulnerable consumer group: Non-traditional media form, advergame brand impact, self
regulatory effectiveness, communication theory and advergame effect, media literacy, vulnerable groups,
Promotion of harmful product: Which products can be classified and harmful? Tobacco and its adverse effect,
alcohol and its harmful effect, promotion of harmful product, advertising restriction, appeal of social media,
precautionary principles, legal and ethical liabilities.
Ethics in social marketing : The nature and scope of social marketing, current social marketing focus, use of financial
incentives, code of ethics or other resources to aid social marketing practice
Reference Books:
1. Marketing Ethics and Society, by Lynne Eagle and Stephan Dahl
2. Marketing ethics, by George G. Brenkert

Scoring Rubrics
Scoring Rubric for Thesis Paper/Internship report viva-voce
Scoring Rubric for Thesis Paper/Internship report viva-voce and Presentation:

S.N. Criteria Marks
1. Oral examination (Subject based)
a) Basic awareness on Major Subject /10
b) Basic awareness on Business /10
c) In-depth understanding of contemporary business issues /10
2. Oral examination (Thesis paper/internship report)

a) Mastery of fundamental knowledge in the field /6
b) Ability to design and implement an appropriate method /6
c) Ability to draw reasoned conclusions from the findings /6
d) Imagination and originality of thought /6
e) Impact of the research/internship in practical life /6
3. Oral presentation and defense of thesis/ internship report /10

a) Delivery (Holds attention of entire audience, direct eye /10
contact)
b) Content/Organization (Provides clear purpose and subject, /10
pertinent examples, statistics, supports conclusions)
c) Enthusiasm/Audience Awareness
4. Body language /10

a) Relaxed and self-confident
b) Eye contact
c) Gesture, poster and dress-up
Total /100

Scoring Rubric for Class Room Presentation:
S.N. Criteria Marks

1. Content of the Presentation (5 points)
Information is presented in a logical sequence. 1
Technical terms are well-defined in language appropriate for 1
the target audience.
Presentation contains accurate information. 1
Material included is relevant to the overall message/purpose. 1
There is an obvious conclusion summarizing the presentation. 1
2. Delivering Presentation (5 points)
Speaker maintains good eye contact with the audience and is 1

appropriately animated (e.g., gestures, moving around, etc.).
Speaker uses a clear, audible voice. 1
Delivery is poised, controlled, and smooth. 1
Good language skills and pronunciation are used. 1
Information was well communicated. 1
Total 10
Scoring Rubric for Class Room Assignment:
S.N. Criteria Marks

Content of the Presentation (5 points)
Organization of the Assignment :
1. 3
(Writing shows the degree of logical and reasoning of points)
Level of content development:
2. Content indicates synthesis of ideas, in- depth analysis and 3
evidences original thought and support for the topic.
Grammar & Mechanics:
3. Writing is free of distracting spelling, punctuation, and 2
grammatical errors.
Format:
Meets all formal and assignment requirements and evidences
4. attention to detail; all margins, spacing and indentations are 2
correct; essay is neat and correctly assembled with
professional look.
5. Total 10

MBA Curriculum at Metropolitan University, Sylhet

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MBA Curriculum at Metropolitan University, Sylhet

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Professor Md.

Taher Billal Khalifa Ph D

Message from the Dean

Best Wishes in Your Academic Career

1 Curriculum of MBA Program, Business Administration Department, MU

Message from the Head

The Department of Business Administration is a highly acclaimed, dynamic and forward-looking

 Accounting Information Systems

The Department of Business Administration has a carefully designed curriculum at the

2 Curriculum of MBA Program, Business Administration Department, MU

Metropolitan University, Sylhet

Vision, Mission and Strategies of the University

4 Curriculum of MBA Program, Business Administration Department, MU

 Bachelor of Business Administration (BBA)

Vision, Mission, Objectives and Values of the Department

5 Curriculum of MBA Program, Business Administration Department, MU

The Department of Business Administration is a highly acclaimed, dynamic and forward-looking

Objectives of MBA Program

Outcomes of MBA Program

Ordinance for the MBA Program

7 Curriculum of MBA Program, Business Administration Department, MU

Duration of the Program

Table : Grading System

8 Curriculum of MBA Program, Business Administration Department, MU

Class Attendance and Participation 10

Grading and other Policies

9 Curriculum of MBA Program, Business Administration Department, MU

Internship Program / Thesis

Transfer of Credit Hours

Withdrawal from the Program

Grievance Procedures Regarding Grades

10 Curriculum of MBA Program, Business Administration Department, MU

Academic Probation and Dismissal

11 Curriculum of MBA Program, Business Administration Department, MU

Foundation Courses (Any seven)

Core courses (Any eight)

12 Curriculum of MBA Program, Business Administration Department, MU

Major Concentration-3: Banking (Any four)

Major Concentration-4: Human Resource Management (Any four)

Major Concentration-5: Marketing (Any four)

13 Curriculum of MBA Program, Business Administration Department, MU

14 Curriculum of MBA Program, Business Administration Department, MU

Foundation Courses Program Learning Outcomes

Program Learning Outcomes

MBA 052 Management Information Systems   

MBA 053 Supply Chain Management   

Program Learning Outcomes

MBA AIS- 2 Advanced Financial Accounting   

MBA AIS- 3 Advanced Cost Accounting    

MBA AIS- 4 Applied Accounting Theory

MBA AIS- 7 Advanced Taxation   

MBA AIS- 8 Forensic Accounting   

MBA AIS- 9 Environmental Accounting

Program Learning Outcomes

MBA FIN- 2 International Finance    

15 Curriculum of MBA Program, Business Administration Department, MU

MBA FIN -4 Investment Analysis & Portfolio Management   

MBA FIN- 6 Financial market and Institutions   

MBA FIN- 10 Lease Finance and Investment Banking    

MBA FIN- 11 Modern Finance Theory   

MBA FIN- 12 Corporate Restructuring and Governance    

MBA FIN- 13 Capital Investment Decisions   