Essential Oils

Essential Oils
Varian Lemon Lemon Lemon Lemon Lemongrass IDR 16,000
IDR 15,000
Merk Purivera Bio-N Sensatia Botanical Young Living Organic Supply
IDR 14,000
Asal Lokal Lokal Lokal Impor Lokal IDR 13,000
IDR 12,600
Tahun Berdiri 2016 2000 1993 2015 IDR 12,000
Sertifikasi x x BPOM, GMP BPOM x
Volume (ml) 10 10 10 15 5 IDR 10,000
Price IDR 55,000 IDR 126,000 IDR 85,000 IDR 225,000 IDR 65,000 IDR 8,500
IDR 8,000
Price/ml IDR 5,500 IDR 12,600 IDR 8,500 IDR 15,000 IDR 13,000
Bundling Comparison
IDR 6,000 IDR 5,500
Package Name - - - Basic Kit Starter Kit* 210
Package 4 Bottles 30ml - - 2 Bottles 5 ml 4 Bottles 5ml IDR 4,000
- Sample Card 155
- 10 Sample Bottle 1ml 150 IDR 2,000
Volume (ml) 30 - - 5 5 101.5
IDR 0
Original Price 210000 IDR 504,000 585200 471500 Puri vera Bi o-N Sens atia Bota ni ca lYoung Li vi ng Orga ni c Suppl y
Bundling Price 184300 - 675000 430000 65
Price/Bottle 46075 - - 337500 107500 471.5
Discount 12% -15% 9%
IDR 45,000
Propolis
Competitive Advantage Using cold-pressed Produce the bee saliva extract Phthalate free, paraden 100% pure certified organic therapeutic grade IDR 40,000
IDR 35,000

IDR 30,000
Propolis
IDR 25,000
Product name Melia Nature Bio-N Nano-Brazilian Diamond British Propolis
Origin Impor Lokal Lokal Lokal Impor IDR 20,000
Volume (ml) 30 10 10 6 6 IDR 15,000
Price IDR 275,000 IDR 130,000 IDR 198,000 IDR 90,000 IDR 250,000 IDR 10,000
Price/ml IDR 9,167 IDR 13,000 IDR 19,800 IDR 15,000 IDR 41,667
IDR 5,000
Source: Website, Online Shop
IDR 0
Mel i a Nature Bi o-N Nano-Bra zi l i an Di amond Bri tish Propol i s
Bio-N
Bundling Plan
Box Pouch Gift Set pouch
4 Bottles 10 ml 2 Bottles 10 ml 3 Bottles 10 ml 12000
Promotional Card Pouch 12,000 Sample Card
Sample Card 5 Sample Bottle 1ml
Promotional Card Promotional Card Lavender Es 111000 532000
Content Citronella Oil 99,000 Rosemary Essential Oil 135,000 Geranium Oil 180,000 Ylang Ylang 271000 585200
Almond Oil 90,000 Face oil Skin Care 90,000 Citronella Oil 99,000 Lemon Essen 150000
Clove Bud Oil 99,000 Grappessed oil 75,000 Packaging 10%
Grappessed oil 75,000 Total Sample Bottle 63,000
Original Price 363,000 237,000 417,000
Discount Price 8% 333,960 8% 218,040 5% 438,947
Display Price Rp. 329.000 Rp. 219.000 Rp. 439.000
 180000
144000
135000
126000
99000
90000
129000

Value/customer and Total Sales with Bundling Plan

Potential Buyers Segment 3 Segment 2 Segment 5 Segment 4
Product Line Single Product Box Pouch Gift Set
Price IDR129,000 IDR333,960 IDR218,040 IDR438,947
Percentage * 26.1% 30.4% 8.7% 8.7% Segment Percentage
Statement 1 ** 0 5% 8% 14% Segment %
Sales Volume 30 40 19 26 1 26.1%
Revenue IDR3,871,935 ### IDR4,105,565 IDR11,361,246 2 30.4
Total revenue IDR 32,778,177.82 3 26.1
Value/customer IDR285,028 Sales Volume 115 4 8.7
* Exhibit 15 5 8.7
**Segment 1 Interest scale on Organic Product
Scale %
1 0
2 0
3 18%
4 29%
5 53%

Value/Customer Without Bundling Plan (Assumption) Total Sales Without Bundling Plan (Assumption)

Product Line Regular Product Intermediaries Revenue Per Week Total Weeks
Price* IDR129,000 Event IDR 5,000,000.00 4 IDR 20,000,000.00
Percentage 100.0% Online IDR 387,000.00 12 IDR 4,644,000.00
Sales Volume 115 Assumption : 3 Product sold in a week Total Sales IDR 24,644,000.00
Total revenue IDR14,835,000 Proposal (+30%) IDR 32,037,200.00
Value/customer IDR129,000
*Average Product Price
Asumsi pembelian Penjualan
Seminggu 5 produk 3
387000 perbulan
12

Hari
2
Pemakaian efektif 1 Tetes Volume
Tiap hari 10 20 1 ml
20 10 0.5 ml
100 5 ml
1 Bottles 3 200 10 ml
4 bottles 12
minggu
minggu
Target
Months week
3 12
 IDR 15,000

IDR 13,000

a lYoung Li vi ng Orga ni c Suppl y

Di amond Bri tish Propol i s