Data Formula Stratsim 0511

Per. 0 Per. 1 Per. 2 Per. 3 Per. 4 Per.
5
Indicator (Last) (Current) (Current) (Current) (Last) (Current)
Real GDP Growth 1.0% 1.5% 2.0% 2.5% 2.5% -1.5%
Inflation 2.5% 1.5% 1.0% 2.0% 2.5% 2.5%
Prime Rate 5.0% 5.0% 4.0% 5.0% 5.5% 5.0%
Cash Rate 3.0% 2.0% 1.5% 2.5% 3.0% 3.0%
Materials Cost 2.5% 1.0% 1.0% 2.0% 0.0% 6.0%

Labor Cost 2.5% 1.5% 1.0% 2.0% 2.0% 2.0%
Gas Price ($/gal) $3.00 $3.15 $3.20 $3.45 $3.50 $4.90
Dealer Car Sales (000's) 2,960 2,873 2,921 3,354 3,531 3,355
Dealer Truck Sales (000's) 1,399 1,382 1,403 1,551 2,109 1,675
B2B Direct Sales (000's) 0 70 142 142 0
Indicator GDP Inflation Prime Rate Cash Rate Materials CoLabor Cost
Periode 0 1.0% 2.5% 5.0% 3.0% 2.5% 2.5%
Periode 1 1.5% 1.5% 5.0% 2.0% 1.0% 1.5%
Periode 2 2.0% 1.0% 4.0% 1.5% 1.0% 1.0%
Periode 3 2.5% 2.0% 5.0% 2.5% 2.0% 2.0%
Periode 4 2.5% 2.5% 5.5% 3.0% 0.0% 2.0%
Periode 5 -1.5% 2.5% 5.0% 3.0% 6.0% 2.0%
Periode 6 1.5% 1.5% 6.0% 2.0% -1.5% 3.0%
769%
Term Coef Coef T-Value P-Value VIF

Constant 769.3 * * *
GDP 18277 * * * 6.33
Inflation 17851 * * * 5.11
Prime Rate -10262 * * * 10.59
Materials Cost -5486 * * * 13.60
Labor Cost 17162 * * * 4.25
Gas Price 594.3 * * * 3.86
Periode 6 1.5% 1.5% 6.0%

Regression Equation
Car Sales = 769.3 + 18277 GDP + 17851 Inflation - 10262 Prime Rate - 5486 Materials C
+ 17162 Labor Cost + 594.3 Gas Price
+ GDP + INFLATION -
3818.425 769.3 18277 1.5% 17851 1.5% 10262
Per. 6
(Forecast)
1.5%
1.5%
6.0%
2.0%
-1.5%
3.0%
$4.25
3,819
1,666
86
Gas Price Car Sales Truck Sales B2B Direct Sales (000's)
$3.00 2,960 1,399
$3.15 2,873 1,382 0
$3.20 2,921 1,403 70
$3.45 3,354 1,551 142
$3.50 3,531 2,109 142
$4.90 3,355 1,675 0
$4.25 3,819 1,666 86
2.0% -1.5% 3.0% $4.25 3,819
me Rate - 5486 Materials Cost
PRIME RATE - MATERIAL COST + LABOR COST + GAS PRICE

6.0% 5486 -1.5% 17162 3.0% 594.3 $4.25
BEAUT Per. 0
*Per. 1
*Per. 2
*Per. 3
SALES B C
LUXURY *Per. 4
274 0.529197 0.4708029197 *Per. 5
272 0.588235 0.4117647059
255 0.682353 0.3176470588 CLIMAX Per. 0
266 0.680451 0.3195488722 Per. 1
274 0.609489 0.3905109489 Per. 2
216 0.518519 0.4814814815 Per. 3
0.598862 0.4011378274 *Per. 4
PLATFON LUXURY #6 387 231.7597 155.2403392 Per. 5
SALES - GDP
386.9875 229 333.3 1.5%
Indicator GDP Inflation Prime Rate Cash Rate Materials Labor Cost
Periode 0 1.0% 2.5% 5.0% 3.0% 2.5% 2.5%
Periode 1 1.5% 1.5% 5.0% 2.0% 1.0% 1.5%
Periode 2 2.0% 1.0% 4.0% 1.5% 1.0% 1.0%
Periode 3 2.5% 2.0% 5.0% 2.5% 2.0% 2.0%
Periode 4 2.5% 2.5% 5.5% 3.0% 0.0% 2.0%
Periode 5 -1.5% 2.5% 5.0% 3.0% 6.0% 2.0%
Periode 6 1.5% 1.5% 6.0% 2.0% -1.5% 3.0%
SALES LUXURY B C
274 52.9% 47.1%
272 58.8% 41.2%
255 68.2% 31.8%
266 68.0% 32.0%
274 60.9% 39.1%
216 51.9% 48.1%
59.9% 40.1%
387 231.76 155.24
145 $38,385 $80 $20 62 240 2 4

160 $45,000 $100 $40 64 245 3 4
174 $52,000 $160 $80 66 245 4 5
181 $53,000 $200 $120 68 240 5 6
167 $55,000 $300 $150 68 235 6 7
112 $58,000 $320 $150 68 230 7 7
129 $45,997 $80 $20 74 240 4 2

112 $50,000 $95 $5 74 240 4 2
81 $50,000 $95 $5 74 240 4 2
85 $52,000 $180 $80 74 240 4 2
107 $54,000 $200 $100 74 230 7 5
104 $54,000 $210 $100 74 230 7 5
- INFLASI + PRIm-RATE- MATCOST + LABOR COST

3600 1.5% 666.7 6.0% 1133 -1.5% 5333 3.0%
Gas Price SALES LUXURY Coefficients

$3.00 274
$3.15 272 SE
$3.20 255 Term Coef Coef T-Value P-Value VIF
$3.45 266 Constant 229.0 * * *
$3.50 274 GDP -333.3 * * * 8.43
$4.90 216 Inflation -3600 * * * 13.78
$4.25 387 Prime Rate 666.7 * * * 4.58
Materials Cost -1133 * * * 9.37
Labor Cost 5333 * * * 7.99
Regression Equation
Car Sales = 229.0 - 333.3 GDP - 3600 Inflation + 666.7 P

+ 5333 Labor Cost
2 2
3 3
4 4
5 5
6 6
6 6
2 2
2 2
2 2
2 2
4 4
4 4
LABOR COST
Value P-Value VIF
* * 8.43
* * 13.78
* * 4.58
* * 9.37
* * 7.99
DP - 3600 Inflation + 666.7 Prime Rate - 1133 Materials Cost
SALES Dealer Price Disc Adv Promo Size Engine I S
195 $38,250 10.0% $80 $30 68 240 4 4
180 $38,250 10.0% $120 $50 68 240 4 4
115 $37,800 10.0% $150 $75 68 240 4 4
38 $42,550 7.5% $25 $25 68 245 5 5
52 $41,325 5.0% $100 $50 68 245 5 5
99 $43,013 7.5% $200 $100 68 245 5 5
112 $42,687 7.0% $200 $100 68 245 5 5
106 $38,595 17.0% $70 $80 74 240 4 2
109 $40,455 13.0% $130 $50 74 240 4 2
110 $39,525 15.0% $140 $60 66 235 5 4
182 $41,850 10.0% $150 $80 68 235 5 4
220 $42,780 8.0% $160 $90 68 235 5 4
184 $44,650 5.0% $170 $100 68 235 5 4
179 $43,700 5.0% $200 $110 68 235 5 4
171 $44,650 5.0% $220 $130 66 230 6 5
Results for: Worksheet 2
Regression Analysis: SALES versus Dealer Price, Disc, Adv, Promo, Size, Engine, I, S, S_1, Q
The following terms cannot be estimated and were removed:

Q
Analysis of Variance
Source DF Adj SS Adj MS F-Value P-Value

Regression 9 35420.5 3935.6 3.34 0.099
Dealer Price 1 580.4 580.4 0.49 0.514
Disc 1 1344.6 1344.6 1.14 0.334
Adv 1 1062.8 1062.8 0.90 0.386
Promo 1 401.6 401.6 0.34 0.585
Size 1 2574.6 2574.6 2.19 0.199
Engine 1 7744.9 7744.9 6.58 0.050
I 1 9107.0 9107.0 7.73 0.039
S 1 3665.2 3665.2 3.11 0.138
S_1 1 2253.0 2253.0 1.91 0.225
Error 5 5887.9 1177.6
Total 14 41308.4
Model Summary
S R-sq R-sq(adj) R-sq(pred)
34.3159 85.75% 60.09% *
Coefficients
Term Coef SE Coef T-Value P-Value VIF

Constant 2446 777 3.15 0.025
Dealer Price 0.0115 0.0163 0.70 0.514 17.90
Disc 890 833 1.07 0.334 11.40
Adv 0.414 0.435 0.95 0.386 6.84
Promo -0.514 0.880 -0.58 0.585 8.56
Size 57.7 39.0 1.48 0.199 97.97
Engine -28.4 11.1 -2.56 0.050 32.28
I -230.3 82.8 -2.78 0.039 28.73
S 182 103 1.76 0.138 117.52
S_1 84.2 60.9 1.38 0.225 24.33
Regression Equation
SALES = 2446 + 0.0115 Dealer Price + 890 Disc + 0.414 Adv - 0.514 Promo + 57.7 Size
- 28.4 Engine - 230.3 I + 182 S + 84.2 S_1
SALES + DEL PRICE + DISC + Adv -

783.475 = 2444 0.0115 $52,250 890 5.0% 0.414 $300 0.514
SALES Dealer Price Disc Adv Promo Size Engine I S

184 $44,650 5.0% $170 $100 68 235 5 4
167 55000 52250 0.05 57964 300 150 Interior 68

S Q
3 2
3 2
3 2
4 3
4 3
4 3
4 3
2 2
2 2
4 3
4 4
4 4
4 4
4 4
4 4
promo + Size - Eng - I + S +
$150 57.7 68 28.4 235 230.3 6 182 7 84.2
S Q
4 4
235 6 7 6 6
S
6
BEAUT SALES MRSP Dealer Price Disc Avg. Retail
PERIODE 1 160 $ 45,000 $ 36,900 18% $ 42,300
8.0% PERIODE 2 174 $ 52,000 $ 46,800 10% $ 52,230
3.9% PERIODE 3 181 $ 53,000 $ 48,760 8% $ 55,120
-8.4% PERIODE 4 167 $ 55,000 $ 52,250 5% $ 57,964
-49.1% PERIODE 5 112 $ 58,000 $ 55,100 5% $ 59,655
PERIODE 6
PERIODE 7
PERIODE 8
PERIODE 9
PERIODE 10
CLIMAX SALES MRSP Dealer Price Disc Avg. Retail

PERIODE 1 112 $ 50,000 $ 42,000 16% $ 47,293
-38.3% PERIODE 2 81 $ 50,000 $ 47,500 5% $ 52,253
4.7% PERIODE 3 85 $ 52,000 $ 49,400 5% $ 54,459
20.6% PERIODE 4 107 $ 54,000 $ 51,300 5% $ 57,780
-2.9% PERIODE 5 104 $ 54,000 $ 51,300 5% $ 57,780
PERIODE 6
PERIODE 7
PERIODE 8
PERIODE 9
PERIODE 10
Outlook
Economic Outlook
Per. 4 Per. 5
Indicator (Last) (Current)
Real GDP Growth 2.50% -1.50%
Inflation 2.50% 2.50%
Prime Rate 5.50% 5.00%
Cash Rate 3.00% 3.00%
Materials Cost 0.00% 6.00%

Labor Cost 2.00% 2.00%
Gas Price ($/gal) $3.50 $4.90
Dealer Car Sales (000's) 3,531 3,355

Dealer Truck Sales (000's) 2,109 1,675
B2B Direct Sales (000's) 142 0
Industry News
NewsOutlook
Economic Outlook
Per. 3 Per. 4 Per. 5
Indicator (Last) (Current) (Forecast)
Real GDP Growth 2.50% 2.50% -1.50%
Inflation 2.00% 2.50% 2.50%
Prime Rate 5.00% 5.50% 5.00%
Cash Rate 2.50% 3.00% 3.00%
Materials Cost 2.00% 0.00% 6.00%

Labor Cost 2.00% 2.00% 2.00%
Gas Price ($/gal) $3.45 $3.50 $4.90
Dealer Car Sales (000's) 3,354 3,531 3,713

Dealer Truck Sales (000's) 1,551 2,109 1,656
B2B Direct Sales (000's) 142 142 142
Industry News
NewsOutlook
Economic Outlook
Per. 1 Per. 2 Per. 3
Indicator (Last) (Current) (Forecast)
Real GDP Growth 1.50% 2.00% 2.50%
Inflation 1.50% 1.00% 2.00%
Prime Rate 5.00% 4.00% 5.00%
Cash Rate 2.00% 1.50% 2.50%
Materials Cost 1.00% 1.00% 2.00%

Labor Cost 1.50% 1.00% 2.00%
Gas Price ($/gal) $3.15 $3.20 $3.45
Dealer Car Sales (000's) 2,873 2,921 3,835

Dealer Truck Sales (000's) 1,382 1,403 1,950
B2B Direct Sales (000's) 0 70 142
Adv Promo Adv. Theme Size Engine I S
100 40 Styling 64 245 3 4
160 80 Interior 66 245 4 5
200 120 Interior 68 240 5 6
300 150 Interior 68 235 6 7
320 150 Styling 68 230 7 7
Adv Promo Adv. Theme Size Engine I S

95 5 Interior 74 240 4 2
95 5 Interior 74 240 4 2
180 80 Interior 74 240 4 2
200 100 Interior 74 230 7 5
210 100 Interior 74 230 7 5
Per. 6
(Forecast)
1.50%
1.50%
6.00%
2.00%
-1.50%
3.00%
$4.25
3,819
1,666
86
Indicator GDP Inflation Prime Rate Cash Rate
Per. 1 (Last) 1.50% 1.50% 5.00% 2.00%
Per. 2 (Current) 2.00% 1.00% 4.00% 1.50%
Per. 3 (Forecast) 2.50% 2.00% 5.00% 2.50%

SALES BEAUT
DAN CLIMAX
S Q SALES GDP
3 3 272 PER 1 1.50%
4 4 255 -6.7% PER 2 2%
5 5 266 4.1% PER 3 2.50%
6 6 274 2.9% PER 4 2.50%
6 6 216 -26.9% PER 5 -1.50%
PER 6 1.50%
PER 7
PER 8
PER 9
PER 10
SALES BEAUT
DAN CLIMAX
S Q GDP
2 2 PER 1
2 2 PER 2
2 2 301 PER 3 2.50%
4 4 289 -4.2% PER 4 2.50%
4 4 225 -28.4% PER 5 -1.50%
182 -23.6% PER 6 1.50%
258 29.5% PER 7
236 -9.3% PER 8
278 15.1% PER 9
283 1.8% PER 10
Materials Cost Labor Cost Gas Price ($/gal) Dealer Car Sale
1.00% 1.50% $3.15 2,873
1.00% 1.00% $3.20 2,921
2.00% 2.00% $3.45 3,835

Dealer Truck SaB2B Direct Sales (000's)
1,382 0
1,403 70
1,950 142
SALES Dealer Price Disc Adv Promo Size Engine
160 $ 36,900 18% 100 40 64 245
174 $ 46,800 10% 160 80 66 245
181 $ 48,760 8% 200 120 68 240
167 $ 52,250 5% 300 150 68 235
112 $ 55,100 5% 320 150 68 230
112 $ 42,000 16% 95 5 74 240
81 $ 47,500 5% 95 5 74 240
85 $ 49,400 5% 180 80 74 240
107 $ 51,300 5% 200 100 74 230
104 $ 51,300 5% 210 100 74 230
Coefficients
SE
Term Coef Coef T-Value P-Value VIF
Constant -2915 * * *
Dealer Price -0.006146 * * * 106.23
Disc -25.48 * * * 26.65
Adv 0.1179 * * * 103.49
Promo 0.07542 * * * 36.49
Size 9.086 * * * 17.58
Engine 10.38 * * * 147.99
Interior 12.07 * * * 279.72
Style 32.47 * * * 72.06
Regression Equation
SALES = -2915 - 0.006146 Dealer Price - 25.48 Disc + 0.1179 Adv + 0.07542 Promo + 9.086 Size
+ 10.38 Engine + 12.07 Interior + 32.47 Style
SALES - DEL PRICE - DISC

107.3412 = -2915 0.006146 $ 51,300 25.48 5%
faktor error 3% 104 $ 51,300 5% 210 100
SALES - DEL PRICE - DISC

167.0851 = -2915 0.006146 $ 63,650 25.48 5%
231 181 $ 48,760 8% 200 120

Dealer Adv. Adv. Promo. Sales
Vehicle MSRP Disc % (mill.) Theme (mill.) Forecast
(000's)
BeAEV $35,000 6.00% $130 Quality $80 150
Beaut $58,000 5.00% $219 Interior $131 130
BeeVan $27,000 6.00% $100 Safety $80 150
BeSPORT $85,000 5.00% $150 Styling $100 20
Boffo $33,000 8.00% $170 Safety $90 180
Buzzy $37,000 8.00% $60 Performance $40 140
Totals $829 $521 770
I S S Q
3 4 3 3
4 5 4 4
5 6 5 5
6 7 6 6
7 7 6 6
4 2 2 2
4 2 2 2
4 2 2 2
7 5 4 4
7 5 4 4
+ 9.086 Size
+ Adv + promo + Size + Engine + interior + Style

0.1179 210 0.07542 100 9.086 74 10.38 230 12.07 7 32.47 5
74 230 7 5 4 4
+ Adv + promo + Size + Engine + interior + Style

0.1179 300 0.07542 100 9.086 70 10.38 235 12.07 8 32.47 8
68 240 5 6 5 5
B2B
Only
54520
59000 5% 56050
67000 5% 63650
periode BRANDS SALES Dealer Price Disc
#0 Family Alfa 353 $ 21,435 11%
Boffo 85 $ 31,503 10%
Cafav 139 $ 27,598 12%
Defy 480 $ 22,552 13%
Efizz 399 $ 16,227 14%
#1 Alfa 298 $ 20,471 15%
Boffo 102 $ 31,503 10%
Cafav 142 $ 28,160 12%
Defy 396 $ 22,552 13%
Efizz 439 $ 17,424 12%
#2 Alfa 385 $ 22,177 15%
Boffo 147 $ 27,840 13%
Cafav 163 $ 30,080 6%
Defy 399 $ 19,320 8%
Efizz 483 $ 18,040 12%
#3 Alfa 440 $ 22,177 15%
Boffo 187 $ 29,760 7%
Cafav 193 $ 32,300 5%
Defy 365 $ 21,620 8%
Efizz 687 $ 18,216 12%
#4 Alfa 538 $ 22,177 15%
Boffo 173 $ 31,866 6%
Cafav 183 $ 32,300 5%
Defy 354 $ 22,080 8%
Efizz 746 $ 20,240 12%
#5 Alfa 448 $ 22,177 15%
Boffo 133 $ 31,280 8%
Cafav 178 $ 32,300 5%
Defy 238 $ 23,750 5%
Efizz 715 $ 21,032 12%
Coefficients
Coefficients

Constant 753 302 2.49 0.022
Dealer Price -0.0083 0.0115 -0.72 0.480 18.04
Disc 2568 1139 2.25 0.036 7.73
Adv -0.565 0.769 -0.73 0.471 4.23
Promo 2.92 1.52 1.92 0.069 5.75
Size 4.99 3.49 1.43 0.169 5.64
Engine -3.57 1.48 -2.41 0.026 3.32
interior -211.3 80.8 -2.62 0.017 77.65
style 106.5 78.9 1.35 0.193 70.58
safety -119.1 75.3 -1.58 0.130 28.60
quality 227.7 98.6 2.31 0.032 71.28
Regression Equation
SALES = 753 - 0.0083 Dealer Price + 2568 Disc - 0.565 Adv + 2.92 Promo + 4.99 Size
- 3.57 Engine - 211.3 interior + 106.5 style - 119.1 safety + 227.7 quality
- 3.57 Engine - 211.3 interior + 106.5 style - 119.1 safety + 227.7 quality
SALES Dealer Price Disc Adv Promo

264.516 $ 31,280 8% 190 110
BRANDS SALES Dealer Price Disc Adv

Alfa 353 $ 21,435 11% 80
Boffo 85 $ 31,503 10% 100
Cafav 139 $ 27,598 12% 60
SALES
- Dealer Price + Disc
261.813909567 753 0.0083 $ 21,435 2568 11%
59.83759 753 0.0083 $ 31,503 2568 10%
SALES = 1234 - 0.02105 Dealer Price + 0.113 Adv + 0.902 Promo + 2.89 Size - 2.055 Engine
- 154.4 interior + 41.9 style - 195.8 safety + 297.2 quality
$ 569.76
- 154.4 interior + 41.9 style - 195.8 safety + 297.2 quality
Adv Promo Size Engine I S S Q
80 40 28 165 2 1 3 2
100 50 49 200 4 3 2 2
60 40 49 165 4 2 2 2
80 40 43 165 2 1 3 2
80 40 3 140 1 1 2 1
100 40 28 165 2 1 3 2
100 50 49 200 4 3 2 2
70 50 49 165 4 2 2 2
80 40 43 165 2 1 3 2
80 45 37 145 2 1 3 2
100 40 38 185 4 3 4 4
150 80 47 195 5 4 3 3
70 50 52 175 6 5 5 5
80 70 43 165 2 1 3 2
80 50 39 145 3 2 3 3
100 40 38 185 4 3 4 4
170 90 45 190 6 5 4 4
70 70 52 175 6 5 5 5
80 90 43 165 2 1 3 2
80 70 39 145 3 2 3 3
100 40 38 185 4 3 4 4
180 100 45 190 6 5 4 4
170 90 52 175 6 5 5 5
95 90 43 170 3 2 4 3
80 70 39 145 4 3 4 4
100 50 38 185 4 3 4 4
190 110 45 190 6 5 4 4
180 90 52 175 6 5 5 5
95 90 45 175 4 3 5 4
80 70 39 145 5 4 5 5
2 Promo + 4.99 Size
227.7 quality
227.7 quality
Size Engine I S S Q
45 190 6 5 4 4
Promo Size Engine I S S Q S Q

40 28 165 2 1 3 2 4 3
50 49 200 4 3 2 2 4 3
40 49 165 4 2 2 2 4 4
- Adv + Promo + Size - Engine - I

0.565 80 2.92 40 4.99 28 3.57 165 211.3 2
0.565 100 2.92 50 4.99 49 3.57 200 211.3 4
o + 2.89 Size - 2.055 Engine

+ S - S + Q
106.5 1 119.1 3 227.7 2
106.5 3 119.1 2 227.7 2
BRANDS SALES Dealer Price Adv Promo Size Engine I
Boffo 85 31,503 100 50 49 200 4
Boffo 102 31,503 100 50 49 200 4
Boffo 147 27,840 150 80 47 195 5
Boffo 187 29,760 170 90 45 190 6
Boffo 173 31,866 180 100 45 190 6
Boffo 133 31,280 190 110 45 190 6
Cafav 139 27,598 60 40 49 165 4
Cafav 142 28,160 70 50 49 165 4
Cafav 163 30,080 70 50 52 175 6
Cafav 193 32,300 70 70 52 175 6
Cafav 183 32,300 170 90 52 175 6
Cafav 178 32,300 180 90 52 175 6
Defy 480 22,552 80 40 43 165 2
Defy 396 22,552 80 40 43 165 2
Defy 399 19,320 80 70 43 165 2
Defy 365 21,620 80 90 43 165 2
Defy 354 22,080 95 90 43 170 3
Defy 238 23,750 95 90 45 175 4
Efizz 439 17,424 80 45 37 145 2
Efizz 483 18,040 80 50 39 145 3
Efizz 687 18,216 80 70 39 145 3
Efizz 746 20,240 80 70 39 145 4
Efizz 715 21,032 80 70 39 145 5
Alfa 353 21,435 80 40 28 165 2
Alfa 298 20,471 100 40 28 165 2
Alfa 385 22,177 100 40 38 185 4
Alfa 440 22,177 100 40 38 185 4
Alfa 538 22,177 100 40 38 185 4
Alfa 448 22,177 100 50 38 185 4
SALES = 1574 - 0.0153 Dealer Price - 0.302 Adv + 1.16 Promo - 2.14 Size - 2.98 Engine
- 205.8 I + 110.7 S - 202.8 S_1 + 281.9 Q
S S Q
3 2 2 0.75 84.2 #NAME?
3 2 2 17.76 84.2
4 3 3 -15.27 162.3
5 4 4 46.27 140.7
5 4 4 55.91 117.1
5 4 4 -1.64 134.6
2 2 2 0.93 138.1 = 243 - 0.00313 Dealer Price - 0.030 Adv + 0.16
2 2 2 3.95 138.1
5 5 5 -64.56 227.6
5 5 5 -23.79 216.8
5 5 5 -26.79 209.8
5 5 5 -28.77 206.8
1 3 2 159.83 320.2
1 3 2 75.83 320.2
1 3 2 -5.42 404.4
1 3 2 -27.43 392.4
2 4 3 4.93 349.1
3 5 4 -49.44 287.4
1 3 2 -37.87 476.9
2 3 3 -171.87 654.9
2 3 3 11.62 675.4
3 4 4 118.49 627.5
4 5 5 116.51 598.5
1 3 2 -16.36 369.4
1 3 2 -80.07 378.1
3 4 4 -54.97 440.0
3 4 4 0.03 440.0
3 4 4 98.03 440.0
3 4 4 -3.57 451.6
2.98 Engine
er Price - 0.030 Adv + 0.16 Promo + 0.58 Size - 0.970 Engine + 27.9 I
Sales Adv Promo Eng
Period (000's) MSRP (mill.) (mill.) Size (HP) Int Styl
effizz Per 4 483 $20,500 $80 $50 39 145 3 2
alfa Per 4 385 $26,091 $100 $40 38 185 4 3
defy Per 7 238 $25,000 $95 $90 45 175 4 3
cafav Per 7 178 $34,000 $180 $90 52 175 6 5
cafav Per 6 183 $34,000 $170 $90 52 175 6 5
alfa Per 3 298 $24,084 $100 $40 28 165 2 1
alfa Per 1 312 $24,084 $80 $40 28 165 2 1
cafav Per 4 163 $32,000 $70 $50 52 175 6 5
cafav Per 3 142 $32,000 $70 $50 49 165 4 2
defy Per 5 365 $23,500 $80 $90 43 165 2 1
cafav Per 5 193 $34,000 $70 $70 52 175 6 5
effizz Per 1 390 $18,869 $80 $40 35 140 1 1
cafav Per 2 139 $31,361 $60 $40 49 165 4 2
effizz Per 2 399 $18,869 $80 $40 35 140 1 1
alfa Per 7 448 $26,091 $100 $50 38 185 4 3
alfa Per 5 440 $26,091 $100 $40 38 185 4 3
alfa Per 2 353 $24,084 $80 $40 28 165 2 1
defy Per 6 354 $24,000 $95 $90 43 170 3 2
boffo Per 7 133 $34,000 $190 $110 45 190 6 5
defy Per 4 399 $21,000 $80 $70 43 165 2 1
boffo Per 2 85 $35,003 $60 $40 49 200 4 3
cafav Per 1 195 $31,361 $60 $40 49 165 4 2
boffo Per 1 95 $35,003 $60 $40 49 200 4 3
boffo Per 3 102 $35,003 $100 $50 49 200 4 3
effizz Per 3 439 $19,800 $80 $45 37 145 2 1
boffo Per 4 147 $32,000 $150 $80 47 195 5 4
effizz Per 5 687 $20,700 $80 $70 39 145 3 2
boffo Per 6 173 $33,900 $180 $100 45 190 6 5
defy Per 1 384 $25,922 $80 $40 43 165 2 1
boffo Per 5 187 $32,000 $170 $90 45 190 6 5
alfa Per 6 538 $26,091 $100 $40 38 185 4 3
defy Per 3 396 $25,922 $80 $40 43 165 2 1
effizz Per 6 746 $23,000 $80 $70 39 145 4 3
effizz Per 7 715 $23,900 $80 $70 39 145 5 4
defy Per 2 480 $25,922 $80 $40 43 165 2 1
form 1 sales = 1153 - 0.0057 MSRP - 0.306 adv + 1.86 pro - 3.14 size - 1.89 engine - 155.4 Int
- 21.1 Styl - 248.1 Safe + 389.4 Qual
form 2 sales = 523 - 0.02024 MSRP + 0.616 adv - 0.503 pro + 2.97 size + 1.344 engine - 48.9 Int
- 40.8 Styl - 61.6 Safe + 145.6 Qual
Safe Qual formula 1 formula 2 Period
3 3 -140.87 623.66 483 16.173 466.62 defy Per 7
4 4 -74.41 459.41 385 -30.895 415.90 alfa Per 3
5 4 -71.33 308.98 238 -117.848 355.50 cafav Per 4
5 5 -68.27 246.09 178 -34.868 212.69 cafav Per 7
5 5 -65.68 249.15 183 -23.060 206.53 alfa Per 4
3 2 -64.25 362.35 298 -51.640 349.74 defy Per 4
3 2 -55.98 368.47 312 -24.930 337.42 boffo Per 4
5 5 -53.95 216.75 163 -42.731 205.53 alfa Per 1
2 2 -52.85 195.27 142 -8.962 151.38 cafav Per 2
3 2 -52.46 417.70 365 -3.396 368.64 cafav Per 6
5 5 -49.94 242.55 193 37.625 154.99 defy Per 6
2 1 -47.91 437.57 390 -5.403 395.06 boffo Per 3
2 2 -44.05 183.37 139 -23.856 163.18 boffo Per 2
2 1 -38.13 437.57 399 4.373 395.06 cafav Per 3
4 4 -30.43 478.01 448 36.714 410.87 effizz Per 1
4 4 -19.41 459.41 440 24.099 415.90 defy Per 5
3 2 -15.49 368.47 353 15.564 337.42 boffo Per 1
4 3 -12.04 365.61 354 -15.207 368.78 effizz Per 2
4 4 0.13 132.56 133 8.533 124.16 boffo Per 7
3 2 4.38 394.75 399 -30.169 429.30 alfa Per 2
2 2 9.57 75.36 85 -10.775 95.71 effizz Per 4
2 2 11.45 183.37 195 31.638 163.18 effizz Per 3
2 2 19.56 75.36 95 -0.784 95.71 alfa Per 5
2 2 20.25 81.72 102 -13.348 115.32 boffo Per 5
3 2 27.17 411.73 439 17.434 421.46 cafav Per 1
3 3 27.20 119.87 147 -26.384 173.45 alfa Per 7
3 3 27.78 659.72 687 234.986 452.51 cafav Per 5
4 4 55.51 117.59 173 48.045 125.05 defy Per 1
3 2 72.99 310.89 384 39.116 344.77 boffo Per 6
4 4 74.12 112.88 187 24.619 162.38 defy Per 3
4 4 78.24 459.41 538 121.754 415.90 alfa Per 6
3 2 85.26 310.89 396 51.390 344.77 defy Per 2
4 4 134.39 611.41 746 345.541 400.26 effizz Per 5
5 5 143.92 571.08 715 338.655 376.34 effizz Per 7
3 2 169.47 310.89 480 135.591 344.77 effizz Per 6
3.952 1,067.592
Sales Adv Promo Eng
(000's) MSRP (mill.) (mill.) Size (HP) Int Styl Safe Qual
238 $25,000 $95 $90 45 175 4 3 5 4
298 $24,084 $100 $40 28 165 2 1 3 2
163 $32,000 $70 $50 52 175 6 5 5 5
178 $34,000 $180 $90 52 175 6 5 5 5
385 $26,091 $100 $40 38 185 4 3 4 4
399 $21,000 $80 $70 43 165 2 1 3 2
147 $32,000 $150 $80 47 195 5 4 3 3
312 $24,084 $80 $40 28 165 2 1 3 2
139 $31,361 $60 $40 49 165 4 2 2 2
183 $34,000 $170 $90 52 175 6 5 5 5
354 $24,000 $95 $90 43 170 3 2 4 3
102 $35,003 $100 $50 49 200 4 3 2 2
85 $35,003 $60 $40 49 200 4 3 2 2
142 $32,000 $70 $50 49 165 4 2 2 2
390 $18,869 $80 $40 35 140 1 1 2 1
365 $23,500 $80 $90 43 165 2 1 3 2
95 $35,003 $60 $40 49 200 4 3 2 2
399 $18,869 $80 $40 35 140 1 1 2 1
133 $34,000 $190 $110 45 190 6 5 4 4
353 $24,084 $80 $40 28 165 2 1 3 2
483 $20,500 $80 $50 39 145 3 2 3 3
439 $19,800 $80 $45 37 145 2 1 3 2
440 $26,091 $100 $40 38 185 4 3 4 4
187 $32,000 $170 $90 45 190 6 5 4 4
195 $31,361 $60 $40 49 165 4 2 2 2
448 $26,091 $100 $50 38 185 4 3 4 4
193 $34,000 $70 $70 52 175 6 5 5 5
384 $25,922 $80 $40 43 165 2 1 3 2
173 $33,900 $180 $100 45 190 6 5 4 4
396 $25,922 $80 $40 43 165 2 1 3 2
538 $26,091 $100 $40 38 185 4 3 4 4
480 $25,922 $80 $40 43 165 2 1 3 2
687 $20,700 $80 $70 39 145 3 2 3 3
715 $23,900 $80 $70 39 145 5 4 5 5
746 $23,000 $80 $70 39 145 4 3 4 4
180 30360 $170 $90 45 190 6 5 4 4
180 31280 $100 $90 45 190 6 5 4 4
200 32300 $180 $100 43 185 5 4 4 4
formula 1 formula 2
-71.33 308.98 238 -117.848 355.50
-64.25 362.35 298 -51.640 349.74
-53.95 216.75 163 -42.731 205.53
-68.27 246.09 178 -34.868 212.69
-74.41 459.41 385 -30.895 415.90
4.38 394.75 399 -30.169 429.30
27.20 119.87 147 -26.384 173.45
-55.98 368.47 312 -24.930 337.42
-44.05 183.37 139 -23.856 163.18
-65.68 249.15 183 -23.060 206.53
-12.04 365.61 354 -15.207 368.78
20.25 81.72 102 -13.348 115.32
9.57 75.36 85 -10.775 95.71
-52.85 195.27 142 -8.962 151.38
-47.91 437.57 390 -5.403 395.06
-52.46 417.70 365 -3.396 368.64
19.56 75.36 95 -0.784 95.71
-38.13 437.57 399 4.373 395.06
0.13 132.56 133 8.533 124.16
-15.49 368.47 353 15.564 337.42
-140.87 623.66 483 16.173 466.62
27.17 411.73 439 17.434 421.46
-19.41 459.41 440 24.099 415.90
74.12 112.88 187 24.619 162.38
11.45 183.37 195 31.638 163.18
-30.43 478.01 448 36.714 410.87
-49.94 242.55 193 37.625 154.99
72.99 310.89 384 39.116 344.77
55.51 117.59 173 48.045 125.05
85.26 310.89 396 51.390 344.77
78.24 459.41 538 121.754 415.90
169.47 310.89 480 135.591 344.77
27.78 659.72 687 234.986 452.51
143.92 571.08 715 338.655 376.34
134.39 611.41 746 345.541 400.26
57.77 122.23 180 -15.574 195.57
41.60 138.40 180 46.167 133.83
-118.94 318.94 200 -34.478 234.48
Units Share of Overall Adv.
Vehicle (000's) Class Share MSRP (mill.)
BeeVan 84 27.7% 1.6% $32,000 $120
Camini 121 39.7% 2.4% $27,000 $105
Caravan 99 32.5% 1.9% $39,000 $130
Sales Adv Promo

Period (000's) MSRP (mill.) (mill.) Size
bevan 5 121 $25,000 $100 $80 80
bevan 6 137 $27,000 $100 $80 80
bevan 7 84 $32,000 $120 $100 70
camini 1 174 $24,144 $40 $30 82
camini 2 214 $24,144 $40 $30 82
camini 3 214 $25,000 $40 $50 82
camini 4 173 $25,000 $70 $50 82
camini 5 125 $25,000 $70 $50 82
camini 6 110 $27,000 $100 $100 82
camini 7 121 $27,000 $105 $100 82
caravan 4 88 $35,000 $60 $30 65
caravan 5 122 $38,000 $80 $40 65
caravan 6 99 $38,000 $80 $40 65
caravan 7 99 $39,000 $130 $80 65
Sales Adv Promo

brand Period (000's) MSRP Dealer Price Discont (mill.) (mill.) Size
bevan 3 121 $25,000 $23,500 6% $100 $80 80
bevan 4 137 $27,000 $25,380 6% $100 $80 80
bevan 5 84 $32,000 $30,080 6% $120 $100 70
camini 3 125 $25,000 $23,750 5% $70 $50 82
camini 4 110 $27,000 $25,650 5% $100 $100 82
camini 5 121 $27,000 $25,650 5% $105 $100 82
caravan 3 122 $38,000 $36,100 5% $80 $40 65
caravan 4 99 $38,000 $36,100 5% $80 $40 65
caravan 5 99 $39,000 $37,050 5% $130 $80 65
#5 Val Mkt Dealer Avg Sell Adv. Adv.

Vehicle Share MSRP Disc. Price (mill.) Theme
Cafarza 0.7% $39,000 5.0% $36,270 $150 Styling
Cafav 4.6% $34,000 5.0% $34,764 $180 Interior
Camini 2.5% $27,000 5.0% $28,080 $105 Safety
Caravan 3.0% $39,000 5.0% $39,739 $130 Interior
Cario 8.0% $38,000 5.0% $39,900 $160 Styling
Climax 4.3% $54,000 5.0% $57,780 $210 Interior
Total $935
Val Mkt Dealer Avg Sell Adv. Adv.

#5 Vehicle Share MSRP Disc. Price (mill.) Theme
Beaut 5.0% $58,000 5.0% $59,655 $320 Styling
BeeVan 2.0% $32,000 6.0% $31,205 $120 Safety
BeSPORT 0.6% $85,000 5.0% $79,816 $100 Styling
Boffo 3.3% $34,000 8.0% $32,556 $190 Interior
Buzzy 3.6% $40,000 5.0% $41,282 $120 Styling
Total $850

Beaut 6.3% $55,000 5.0% $57,964 $300 Interior
BeeVan 2.5% $27,000 6.0% $27,003 $100 Safety
Boffo 4.0% $33,900 6.0% $33,535 $180 Safety
Buzzy 2.6% $40,000 8.0% $40,800 $200 Styling
Total $780

Cafav 4.3% $34,000 5.0% $34,023 $170 Interior
Camini 2.0% $27,000 5.0% $28,080 $100 Safety
Cario 7.3% $37,000 5.0% $38,137 $110 Styling
Climax 4.0% $54,000 5.0% $57,780 $200 Interior
Total $660
#3 Val Mkt Dealer Avg Sell Adv. Adv.

Vehicle Share MSRP Disc. Price (mill.) Theme
Cafav 5.5% $34,000 5.0% $34,150 $70 Interior
Camini 2.6% $25,000 5.0% $24,949 $70 Safety
Climax 3.7% $52,000 5.0% $54,459 $180 Interior
Total $400

Beaut 7.8% $53,000 8.0% $55,120 $200 Interior
BeeVan 2.5% $25,000 6.0% $25,750 $100 Safety
Boffo 4.9% $32,000 7.0% $32,182 $170 Safety
Buzzy 2.7% $36,000 11.0% $34,389 $40Performance
Total $510
Sales Adv Promo Eng

brand Period (000's) Dealer Price (mill.) (mill.) Size (HP)
bevan 3 121 23,500 100 80 80 195
bevan 4 137 25,380 100 80 80 195
bevan 5 84 30,080 120 100 70 185
camini 3 125 23,750 70 50 82 200
camini 4 110 25,650 100 100 82 185
camini 5 121 25,650 105 100 82 185
caravan 3 122 36,100 80 40 65 240
caravan 4 99 36,100 80 40 65 240
caravan 5 99 37,050 130 80 65 240
SALES DEALERPRICE ADV PRO SIZE ENG

SALES 121 136 84 125 110 121
DEALERPRICE 23500 25380 30080 23750 25650 25650
ADV 100 100 120 70 100 105
PRO 80 80 100 50 100 100
SIZE 80 80 70 82 82 82
ENG 195 195 185 200 185 185
INT 3 3 6 2 4 4
STYL 2 2 4 1 3 3
SAFE 4 4 5 2 5 5
QUAL 2 2 4 1 4 4
SALES 132.449 149.369
(Constant) -635.495 -635.495

DEALERPRICE 0.009 23500 0.009 25380
ADV 2.2 100 2.2 100
PRO -3.24 80 -3.24 80
SIZE 8.975 80 8.975 80
ENG -1.058 195 -1.058 195
SAFE 25.663 4 25.663 4
QUAL -9.349 2 -9.349 2
SALES DEALERPRICE ADV PRO SIZE ENG

bevan 3 121 23,500 100 80 80 195
bevan 4 137 25,380 100 80 80 195
bevan 5 84 30,080 120 100 70 185
camini 3 125 23,750 70 50 82 200
camini 4 110 25,650 100 100 82 185
camini 5 121 25,650 105 100 82 185
Standardiz
ed
Coefficient
Unstandardized Coefficients s
Model B Std. Error Beta t Sig.
1 (Constant) -709.156 0.000
DEALERP
RICE .009 0.000 1.114
ADV 2.200 0.000 1.980

SIZE 6.499 0.000 1.682
SAFE -12.579 0.000 -.814
STYLE -29.716 0.000 -1.725
SALES DEALERPRICEADV PRO SIZE
121 (Constant) -709.156 121 23,500 100 80 80
137 DEALERPRIC .009 137 25,380 100 80 80
E
84 ADV 2.200 84 30,080 120 100 70
125 SIZE 6.499 125 23,750 70 50 82
110 SAFE -12.579 110 25,650 100 100 82
121 STYLE -29.716 121 25,650 105 100 82
125 23,750 70 50 82
40 30,080 100 80 70
162.9976359 30,080 150 100 72
110 25,380 150 80 70
Sales Adv Promo Eng

Period (000's) MSRP (mill.) (mill.) Size (HP)
Per. 3 121 $25,000 $100 $80 80 195
Per. 4 137 $27,000 $100 $80 80 195
*Per. 5 84 $32,000 $120 $100 70 185
Standardiz
ed
Unstandardized Coefficient
Coefficients s SALES
Model B Std. Error Beta t Sig. 121
1 (Constant) ### 659.148 -.918 .527 136
DEALERP
RICE .008 .012 2.789 .652 .632
84
ADV 2.200 4.600 2.615 .478 .716 125
PRO -3.227 5.779 -4.962 -.558 .676 110
SIZE 8.779 8.256 4.345 1.063 .480 121
ENG -1.065 3.819 -1.643 -.279 .827 122
SAFE 24.632 21.395 1.533 1.151 .455 99
QUAL -8.227 32.518 -1.178 -.253 .842 99
Adv. Promo.
Theme (mill.)
Safety $100
Safety $100
Interior $80
Eng
(HP) Int Styl Safe Qual
195 3 2 4 2
195 3 2 4 2
185 6 4 5 4
200 2 1 2 1
200 2 1 2 1
200 2 1 2 1
200 2 1 2 1
200 2 1 2 1
185 4 3 5 4
185 4 3 5 4
240 6 7 5 7
240 6 7 5 7
240 6 7 5 7
240 6 7 5 7
Eng
195 3 2 4 2
195 3 2 4 2
185 6 4 5 4
200 2 1 2 1
185 4 3 5 4
185 4 3 5 4
240 6 7 5 7
240 6 7 5 7
240 6 7 5 7
Promo. Days
(mill.) Inv.
$100 1,588
$90 4
$100 0
$80 0
$100 11
$100 3
$570
Promo. Days
(mill.) Inv.
$150 120
$100 504
$80 255
$110 120
$100 18
$540
Promo. Days
(mill.) Inv.
$150 28
$80 8
$100 57
$150 0
$480
Promo. Days
(mill.) Inv.
$90 58
$100 0
$40 88
$100 82
$100 5
$430
Promo. Days
(mill.) Inv.
$70 41
$50 124
$40 4
$80 0
$240
Promo. Days
(mill.) Inv.
$120 29
$80 0
$90 0
$30 152
$320
Int Styl Safe Qual MSRP

3 2 4 2 $25,000
3 2 4 2 $27,000
6 4 5 4 $32,000
2 1 2 1 $25,000
4 3 5 4 $27,000
4 3 5 4 $27,000
6 7 5 7 $38,000
6 7 5 7 $38,000
6 7 5 7 $39,000
SALES ADV
INT STYL SAFE QUAL 121 100
122 99 99 136 100
36100 36100 37050 84 120
80 80 130 125 70
40 40 80 110 100
65 65 65 121 105
240 240 240 122 80
6 6 6 99 80
7 7 7 99 130
5 5 5
7 7 7
INT STYL SAFE QUAL

3 2 4 2
3 2 4 2
6 4 5 4
2 1 2 1
4 3 5 4
4 3 5 4
ENG INT STYL SAFE QUAL MSRP DISC
195 3 2 4 2
195 3 2 4 2
185 6 4 5 4
200 2 1 2 1
185 4 3 5 4
185 4 3 5 4
200 2 1 2 1
185 4 4 5 4 32000 6%
185 4 4 5 4 32000 6%
185 6 4 5 4
Int Styl Safe Qual

3 2 4 2
3 2 4 2
6 4 5 4
DEALER
PRICE ADV PRO SIZE ENG SAFE QUAL SALES MSRP
23500 100 80 80 195 4 2 121
25380 100 80 80 195 4 2 136
30080 120 100 70 185 5 4 84

23750 70 50 82 200 2 1 125
25650 100 100 82 185 5 4 110
25650 105 100 82 185 5 4 121
36100 80 40 65 240 5 7 110.5
36100 80 40 65 240 5 7 110.5
37050 130 80 65 240 5 7 99
34780 110 80 70 185 5 4 164.0399 37000
33840 100 80 70 185 5 4 134.5399 36000
25380 120 80 70 185 5 4 111.0399 27000
PRO SIZE ENG INT STYL SAFE QUAL
80 80 195 3 2 4 2
80 80 195 3 2 4 2
100 70 185 6 4 5 4
50 82 200 2 1 2 1
100 82 185 4 3 5 4
100 82 185 4 3 5 4
40 65 240 6 7 5 7
40 65 240 6 7 5 7
80 65 240 6 7 5 7
DISC SELISIH
0 121
0 136
0 84
0 125
0 110
0 121
-12 110.5
12 110.5
0 99
6%
6%
6%
BRANDS SALES DELPR Adv Promo
Detonka 368 17,223 60 30
Estruk 322 19,222 60 20
Detonka 361 17,223 60 30
Estruk 313 19,800 60 20
Detonka 424 16,720 80 40
Estruk 344 21,120 60 35
Detonka 458 19,065 100 40
Estruk 378 22,000 80 75
Detonka 500 20,925 100 40
Estruk 392 23,760 80 75
Armohide 96 24,219 100 75
Detonka 331 22,320 100 100
Estruk 294 24,816 80 75
Coefficients

Constant 1595 238 6.69 0.007
DELPR -0.0988 0.0286 -3.46 0.041 127.28
Adv 3.54 1.44 2.46 0.091 12.95
Promo -3.95 1.05 -3.76 0.033 15.74
Size 5.30 5.53 0.96 0.409 40.29
Engine -1.057 0.634 -1.67 0.194 17.34
I 25.5 41.2 0.62 0.580 20.21
S 2.7 33.1 0.08 0.939 59.54
S_1 -5.8 66.1 -0.09 0.936 177.05
Q 200.3 45.9 4.36 0.022 89.99
620,000
Regression Equation 760,100
1,061,600
SALES = 1595 - 0.0988 DELPR + 3.54 Adv - 3.95 Promo + 5.30 Size - 1.057 Engine + 25.5 I
+ 2.7 S - 5.8 S_1 + 200.3 Q
Armohide
Current Results
Manufacturer Firm A MSRP $25,910
Platform No change Dealer Invoice $23,319
Model Class Truck Avg. Retail Price $24,635 $25,910 10.00%
Engine (HP) 285 Advertising (mill.) $100
Size Position 90 Advertising Theme Performance
Interior Rating 3 Promotion (mill.) $75
Styling Rating 3 Units Sold (000's) 108
Safety Rating 4 Unit Market Share 1.80%
Quality Rating 3 Unit Share of Class 15.30%
Trend
Period Sales MSRP Adv Promo Size
(000's) (mill.) (mill.)
Per. 5 96 $26,910 $100 $75 90
Per. 6 108 25,910 $100 $75 90
Detonka
Current Results
Manufacturer Firm D MSRP $25,000
Model Class Truck Avg. Retail Price $25,266
Size Position 68 Advertising Theme Styling
Quality Rating 4 Unit Share of Class 38.00% $25,000 5.00%
Trend
(000's) (mill.) (mill.)
Per. -1 363 $19,572 $60 $30 66
Per. 0 368 $19,572 $60 $30 66
Per. 1 361 $19,572 $60 $30 66
*Per. 2 424 $19,000 $80 $40 66
*Per. 3 458 $20,500 $100 $40 66
*Per. 4 500 $22,500 $100 $40 68
*Per. 5 331 $24,000 $100 $100 68
Per. 6 269 25,000 $100 $100 68
Estruck
Current Results
Manufacturer Firm E MSRP $28,200
Platform Upgraded Dealer Invoice $24,816
Model Class Truck Avg. Retail Price $26,880
Size Position 83 Advertising Theme Quality
Trend
(000's) (mill.) (mill.)
Per. -1 272 $21,843 $60 $20 75
Per. 0 322 $21,843 $60 $20 75
Per. 1 313 $22,500 $60 $20 75
*Per. 2 344 $24,000 $60 $35 77
*Per. 3 378 $25,000 $80 $75 79
*Per. 4 392 $27,000 $80 $75 81
*Per. 5 294 $28,200 $80 $75 83
*Per. 6 330 $28,200 $90 $75 83
3T $18,000–$26,000 50–70 Performance Detonka
5T $27,000–$41,000 63–83 Styling Detonka
ESPERIMENT PERHITUNGAN
BT-0024 T 68 300 3 9
AEV EKPERIMENT
REVENUE SALES DELPR Adv Promo
RESESI 625,600 200 26,790 100 90
EKPECTASI 719,600 200 27,260 100 90
EKSPANSI 907,600 200 28,200 100 90
Concepts
Concept Cls Size HP Int
AEV BA-0016 A 40 140

MINIVAN BM-0015 M 66 242
TRUCK BT-0024 T 68 300

AEV 613,550 150 34,780 100 90
MINIVAN 1,089,890 90 42,300 100 90
TRUCK 1,902,200 150 36,660 100 90
Segment Details for High Income (4)
Preferred Vehicle Classes

Class Exp. Price Preferred Most Leading
Range Veh. Size Important Vehicle
Attribute
Family $30,000–$44,000 48–65 Interior Cafav
Luxury $46,000–$68,000 67–80 Interior Climax
Minivan $32,000–$48,000 52–72 Interior Caravan
Sports $58,000–$88,000 39–59 Styling BeSPORT
Utility $34,000–$50,000 68–88 Styling Awesome
Size Engine I S S Q
66 185 1 1 1 1
75 280 1 1 1 2
66 185 1 1 1 1
75 280 1 1 1 2
66 205 1 3 2 1
77 285 2 2 2 3
66 210 1 4 3 2
79 290 2 3 3 4
68 215 2 5 4 3
81 295 2 4 3 5
90 285 3 3 4 3
68 220 3 5 5 4
83 300 2 5 4 5
SALES DELPR Adv Promo Size Engine I S

368 17,223 60 30 66 185 1 1
322 19,222 60 20 75 280 1 1
361 17,223 60 30 66 185 1 1
313 19,800 60 20 75 280 1 1
424 16,720 80 40 66 205 1 3
344 21,120 60 35 77 285 2 2
458 19,065 100 40 66 210 1 4
378 22,000 80 75 79 290 2 3
500 20,925 100 40 68 215 2 5
392 23,760 80 75 81 295 2 4
96 24,219 100 75 90 285 3 3
331 22,320 100 100 68 220 3 5
294 24,816 80 75 83 300 2 5
150 25,000 100 30 92 270 3 3
150 25,000 100 30 70 185 2 2
150 26,000 100 30 68 185 2 2
57 Engine + 25.5 I
$24,635 $100 Performan $75 221

Eng Int Styl Safe Qual
(HP) DISC
285 3 3 4 3
285 3 3 4 3 10% 23,319
$25,266 $100 Styling $100 245

(HP) DISCON
185 1 1 1 1
185 1 1 1 1
185 1 1 1 1
205 1 3 2 1
210 1 4 3 2
215 2 5 4 3
220 3 5 5 4
220 3 5 5 4 5% 23,750
Eng Int Styl Safe Qual Val Mkt

(HP) DISC DEALER PRICEShare
280 1 1 1 2 5.70% Efizz
280 1 1 1 2 Estruck
280 1 1 1 2 Euro
285 2 2 2 3
290 2 3 3 4
295 2 4 3 5
300 2 5 4 5
300 3 5 5 5 5.70% 26,593
305 ENGINE
6 STYLE
RHITUNGAN
4 3 $22,712 $1,725 3 Yrs
Size Engine I S S Q basecpst DISK

68 300 3 9 4 3 22,712.00 5%
68 300 3 9 4 3 22,712.00 6%
68 300 3 9 4 3 22,712.00 6%
Sty Saf Qua * Est. Devel. Devel.

Base Cost Time
Cost (mill.)
4 9 4 9 $29,423 $874 2 Yrs
8 4 7 4 $28,079 $1,177 2 Yrs
3 9 4 3 $22,712 $1,725 3 Yrs
Size Engine I S S Q basecpst DISK

68 300 4 9 4 9 29,423.00 6%
68 300 8 4 7 4 28,079.00 6%
68 300 3 9 4 3 22,712.00 6%
Segment Details for Enterprisers (5)

Attribute
Utility $26,000–$40,000 50–70 Styling Cario
AEV $26,000–$38,000 32–52 Styling Cafarza
Luxury $40,000–$60,000 56–76 Styling Cafiari
Truck $27,000–$41,000 63–83 Styling Detonka
S Q basecpst SALES
1 1 364.22
1 2 353.81
1 1 364.22
1 2 296.70
2 1 423.68
2 3 335.05
3 2 454.71
3 4 363.42
4 3 498.96
3 5 397.85
4 3 97.97
5 4 338.84
4 5 295.73
4 3 20,000.00 225.01
4 4 19,066.00 370.36
4 4 18,056.00 260.96
MSRP Dealer Avg Sell Adv. Adv. Promo. Days
Disc. Price (mill.) Theme (mill.) Inv.
12.90% $25,000 12.00% $24,000 $90 Safety $70 0
5.70% $28,200 12.00% $26,880 $90 Quality $75 72
4.90% $28,000 14.00% $26,880 $100 Styling $100 5
MSRP
28,200
29,000
30,000
MSRP
37,000
45,000
39,000
Study Results for 5A, AEV/40/140hp, $39,000
Class
Vehicle Fit Size Price Perf
AEV 40 $39k 140
BA-0010, 40, good good worst best
Class
AEV 33 $35k 150
BA-0011, 33, good small poor poor MPG
Class
AEV 50 $32k 130
BA-0013, 50, good big avg underpowered
SALE size PRICE ENG

89 40 39000 140
45 33 35000 150
41 50 32000 130
52 34 35000 150
150
145
Unstandardized Coefficients
B
(Constant) 61
ENG -0.457
QUA 13.143
Class
Vehicle Size Price Perf
AEV 34 $35k 150
BA-0012, 34, good small poor poor MPG
Coefficientsa
Model Unstandardized CoefficientsStandardized Coefficients
B Std. Error Beta
1 (Constant) 41.455 0
ENG -0.345 0 -0.151
INT 3.909 0 0.224
QUA 10.909 0 0.848
a Dependent Variable: SALE
Class
AEV 33 $33k 145
BeAEV good small avg best
5A Enterprisers (5) AEV 218 $25,000–$37,000

1A Value Seekers (1) AEV 254 $14,000–$20,000
218
24
194
Styl Qua Likely
Int (Hot) Safe (Hot) to buy
5 9 4 7
best worst best best 40.50% 218
Styl Qua Likely

3 5 4 4
worst worst best worst 20.30% 218
Styl Qua Likely

3 4 3 3
worst worst worst worst 18.80% 218
INT STYLE SAFE QUA

5 9 4 7 (Constant) 41.455
3 5 4 4 ENG -0.345
3 4 3 3 INT 3.909
2 6 4 5 QUA 10.909
4 5 4 5
2 4 4 5
SALE 89 45 41
size 40 33 50
PRICE 39000 35000 32000
ENG 140 150 130
INT 5 3 3 24 $39,000
STYLE 9 5 4
SAFE 4 4 3
QUA 7 4 3
Styl Qua Likely

Int Safe
2 6 4 5
worst worst best worst 23.50% 51.23
t Sig.
. .
. .
. .
. .
Styl Qua Likely

2 4 4 5
worst worst best worst 19.40%
32–52 Styling
7–27 Quality
88.29
44.254
40.984
173.528
89.063 B 89.021
45.068 (Constant) 61 45.022
41.059 ENG -0.457 41.019
52.068 QUA 13.143 58.165
59.886 58.165
53.793 60.45
$150 $100 40 140 5 10 4
price
X Y
25 193.4
26 179.3 1
27 165.2 2
28 151.1 3
29 137 4
30 122.9 5
31 108.8 6
32 94.7 7
33 80.6 8
34 66.5 9
35 52.4 10
36 38.3 11
37 24.2
80.6
66.5
7
BEAUT SALES DEALERPRICE ADV PRO SIZE ENG
PERIODE 3 195 38250 80 30 68 240
PERIODE 4 180 38250 120 50 68 240
PERIODE 5 115 37800 150 75 68 240
PERIODE 7 38 42550 25 25 68 245
PERIODE 8 52 41325 100 50 68 245
PERIODE 9 99 43013 200 100 68 245
PERIODE 10 112 42687 200 100 68 245
PERIODE 3 106 38595 70 80 74 240
PERIODE 4 109 40455 130 50 74 240
PERIODE 5 110 39525 140 60 66 235
PERIODE 6 182 41850 150 80 68 235
PERIODE 7 220 42780 160 90 68 235
PERIODE 8 184 44650 170 100 68 235
PERIODE 9 179 43700 200 110 68 235
PERIODE 10 171 44650 220 130 66 230
85000 5% 130 80750 300 100 70 235
171 44650 220 130 66 230
171 44650 220 130 66 230
SALES Coefficientsa
DEALERPRICEModel Unstandardized CoefficientStandardized
ADV B Std. Error Beta
PRO 1 (Constant) 2544 799
SIZE DEALERPRICE 0 0 0
ENG ADV 0 0 0
INT PRO 0 1 0
STYLE SIZE 16 22 1
SAF ENG -14 6 -1
QUA INT -141 47 -2
STYLE 74 59 1
QUA 42 36 1
a Dependent Variable: SALES
INT STYLE SAF QUA SALES SELISIH (Constant) 2543.830
4 4 3 2 169 26 DEALERPRICE 0.002
4 4 3 2 176 4 ADV 0.295
4 4 3 2 178 -63 PRO -0.237
5 5 4 3 67 -29 SIZE 16.168
5 5 4 3 81 -29 ENG -14.092
5 5 4 3 102 -3 INT -140.812
5 5 4 3 101 11 STYLE 73.602
4 2 2 2 105 1 QUA 42.030
4 2 2 2 134 -25
5 4 4 3 122 -12
5 4 4 4 199 -17
5 4 4 4 202 18
5 4 4 4 206 -22
5 4 4 4 210 -31
6 5 4 4 184 -13
8 8 6 6 305 -175
6 5 4 4 184
6 5 4 4 184
t Sig.
3 0
0 1
1 1
0 1
1 0
-2 0
-3 0
1 0
1 0
Cario
Current Results
Manufacturer Firm C MSRP $38,570
Model Class Utility Avg. Retail Price $39,703
Trend
Sales Adv Promo Eng
Per. 4 286 $37,000 $110 $100 65 250 7 8
Per. 5 276 $38,000 $160 $100 65 250 7 8
Per. 6 246 $38,570 $200 $120 65 250 7 8
Caravan
Current Results
Model Class Minivan Avg. Retail Price $39,843
Size Position 65 Advertising Theme Interior
Trend 4M
Sales Adv Promo Eng
Per. 2 88 $35,000 $60 $30 65 240 6 7
Per. 3 122 $38,000 $80 $40 65 240 6 7
Per. 4 99 $38,000 $80 $40 65 240 6 7
Per. 5 99 $39,000 $130 $80 65 240 6 7
Per. 6 95 $39,000 $135 $120 65 240 6 7
Camini
Current Results
Model Class Minivan Avg. Retail Price $28,325
Size Position 82 Advertising Theme Safety
Trend
Sales Adv Promo Eng
Per. -1 174 $24,144 $40 $30 82 200 2 1
Per. 0 214 $24,144 $40 $30 82 200 2 1
Per. 1 214 $25,000 $40 $50 82 200 2 1
Per. 2 173 $25,000 $70 $50 82 200 2 1
Per. 3 125 $25,000 $70 $50 82 200 2 1
*Per. 4 110 $27,000 $100 $100 82 185 4 3
Per. 5 121 $27,000 $105 $100 82 185 4 3
Per. 6 180 $27,500 $130 $100 82 185 4 3
Cafarza
Current Results
Model Class AEV Avg. Retail Price $39,157
Trend
Sales Adv Promo Eng
Per. 5 24 $39,000 $150 $100 40 140 5 10
Per. 6 155 $37,000 $150 $100 40 140 5 10
Marketing
Firm Detail
Budget Company OwBudget
Consumer (mill.) /Fleet (mill.)
Regional Corp$240 Direct Sales Force$3
Direct Marketi$140
Social Media $95
Total $475 Total $3
Val Mkt Dealer Avg SellAdv. Adv. Promo. Days

Vehicle Share MSRP Disc. Price (mill.) Theme (mill.) Inv.
Cafarza 3.80% $37,000 5.00% $39,157 $150 Styling $100 0
Cafav $35,000 5.00% $36,050 $185 Interior $90 0
Cafiari 3.20% $57,000 5.00% $59,854 $210 Styling $100 40
Camini 3.30% $27,500 5.00% $28,325 $130 Safety $100 8
Caravan 2.40% $39,000 5.00% $39,843 $135 Interior $120 36
Cario 6.30% $38,570 5.00% $39,703 $200 Styling $120 78
Climax 4.70% $55,000 5.00% $57,852 $250 Interior $100 24
Total $1,260 $730
Climax
Current Results
Model Class Luxury Avg. Retail Price $57,852
Trend
Sales Adv Promo Eng
Safe Qual Period (000's) MSRP (mill.) (mill.) Size (HP)
5 7 Per. -1 102 $45,997 $80 $20 74 240
5 7 Per. 0 129 $45,997 $80 $20 74 240
5 7 Per. 1 112 $50,000 $95 $5 74 240
Per. 2 81 $50,000 $95 $5 74 240
Per. 3 85 $52,000 $180 $80 74 240
*Per. 4 107 $54,000 $200 $100 74 230
Per. 5 104 $54,000 $210 $100 74 230
Per. 6 142 $55,000 $250 $100 74 230
Cafiari
Current Results
Platform New Dealer Invoice $54,150
Model Class Luxury Avg. Retail Price $59,854
2M Size Position 66 Advertising Theme Styling
Safe Qual Styling Rating 10 Units Sold (000's) 86
5 7 Safety Rating 4 Unit Market Share 1.40%
5 7 Quality Rating 4 Unit Share of Class 32.20%
5 7 Trend
5 7 Sales Adv Promo Eng
5 7 Period (000's) MSRP (mill.) (mill.) Size (HP)
Per. 6 86 $57,000 $210 $100 66 245
Cafav
Current Results
Model Class Family Avg. Retail Price $36,050
Trend
Safe Qual Sales Adv Promo Eng
2 1 Period (000's) MSRP (mill.) (mill.) Size (HP)
2 1 Per. -1 195 $31,361 $60 $40 49 165
2 1 Per. 0 139 $31,361 $60 $40 49 165
2 1 Per. 1 142 $32,000 $70 $50 49 165
2 1 *Per. 2 163 $32,000 $70 $50 52 175
5 4 Per. 3 193 $34,000 $70 $70 52 175
5 4 Per. 4 183 $34,000 $170 $90 52 175
5 4 Per. 5 178 $34,000 $180 $90 52 175
*Per. 6 240 $35,000 $185 $90 57 175
Safe Qual
4 7
4 7
Int Styl Safe Qual
4 2 2 2
4 2 2 2
4 2 2 2
4 2 2 2
4 2 2 2
7 5 4 4
7 5 4 4
7 5 4 4
Int Styl Safe Qual

9 10 4 4
Boffo
Current Results
Manufacturer Firm B MSRP $34,000
Model Class Family Avg. Retail Pri $32,386
Engine (HP) 185 Advertising (mil
$180
Size Position 43 Advertising T Safety
Interior Rating 5 Promotion (mill$100
Styling Rating 4 Units Sold (000 94
Safety Rating 4 Unit Market Sh 1.60%
Quality Rating 4 Unit Share of 4.50%
Trend
Sales Adv Promo Eng
Int Styl Safe Qual Period (000's) MSRP (mill.) (mill.) Size (HP) Int
4 2 2 2 Per. -1 95 $35,003 $60 $40 49 200 4
4 2 2 2 Per. 0 85 $35,003 $60 $40 49 200 4
4 2 2 2 Per. 1 102 $35,003 $100 $50 49 200 4
6 5 5 5 *Per. 2 147 $32,000 $150 $80 47 195 5
6 5 5 5 *Per. 3 187 $32,000 $170 $90 45 190 6
6 5 5 5 Per. 4 173 $33,900 $180 $100 45 190 6
6 5 5 5 Per. 5 133 $34,000 $190 $110 45 190 6
9 5 6 5 *Per. 6 94 $34,000 $180 $100 43 185 5
Styl Safe Qual
3 2 2
3 2 2
3 2 2
4 3 3
5 4 4
5 4 4
5 4 4
4 4 4
REVENUE SALES DELPR Adv Promo Size
620,000 150 25,000 100 30 92
760,100 150 25,000 100 30 70
1,061,600 150 26,000 100 30 68
BELADONA
RESESI 366,346 38 57,000 250 150 67
EKPECTASI 1,334,362 86 57,000 250 150 67
EKSPANSI 1,616,700 100 57,000 250 150 67
Dev Project Cls Size HP

Ctr
Max. 8 9
BeHappy M 63 235
New Vehicle
1 Launching P#8
Beladona L 67 246
New Vehicle
2 Launching P#8
Boffo F 43 185
Major Upgrade 0 0
3 Launching P#8
BeUtility U 56 230 4
New Vehicle
4 Launching N
BeLaNiaSoW T 68 185
New Vehicle
5 Launching P#8
Total Expens$2,309
8% 32,000 29,440
8% 33,000 30,360
BOFFO
RESESI 689,700 100 29,440 200 100 43
EKPECTASI 1,322,550 150 30,360 200 100 43
EKSPANSI 1,863,400 200 30,360 200 100 43
CAFAV 5% 35,000 33,250

AKTUAL 1,344,520 240 33,250 185 90 57
RESESI 399,800 100 33,250 185 90 57
EXPECTASI 737,200 150 33,250 185 90 57
EKSPANSI 1,074,600 200 33,250 185 90 57
BEHAPPY
RESESI 197,500 50 39,000 200 100 63
EKPECTASI 295,000 100 35,000 200 100 63
EKSPANSI 473,500 130 35,000 200 100 63
CARAFAN
RESESI 204,050 50 39,000 200 100 63
EKPECTASI 308,100 100 35,000 200 100 63
EKSPANSI 490,530 130 35,000 200 100 63
Product Development
DecisionsAnalysis
Projects
Dev
Ctr Project Cls Size HP Int Sty
Max. 8 9 7
BeHappy
New Vehicle
1 Launching P M 66 242 8
Beladona
New Vehicle
2 Launching P L 67 246 8
Bismillah
New Vehicle
3 Launching P F 43 165 8
BeUtility
New Vehicle
4 Launching N U 56 235 4
BeLaNiaSoW
New Vehicle
5 Launching P T 68 185 2
Total Expens$2,816
Engine I S S Q basecpst SALES
270 3 3 4 3 20,000.00 225.01
185 2 2 4 4 19,066.00 370.36
185 2 2 4 4 18,056.00 260.96

246 8 9 5 5 36,833.00 - 2,448.22
246 8 9 5 5 36,833.00 - 2,448.22
246 8 9 5 5 36,833.00 - 2,448.22
Int Sty Saf Qua Base Curr

Cost* Exp
7 9
8 7 5 7 $29,823 $498
8 9 5 5 $36,833 $595
5 4 4 4 $17,711 $131
2 2 2 2 $19,543
6 4 4 $23,894 $510
2 3 4 4 $18,949 $575

185 7 6 6 6 19,543.00 393.38
185 7 6 6 6 19,543.00 302.49
185 7 6 6 6 19,543.00 302.49
175 9 5 6 5 26,502.00
175 9 5 6 5 26,502.00
175 9 5 6 5 26,502.00
175 9 5 6 5 26,502.00
235 8 5 7 5 29,050.00 - 681.30
235 8 5 7 5 29,050.00 - 286.10
235 8 5 7 5 29,050.00 - 286.10
28,919.00
235 6 7 5 7 28,919.00 - 314.70
235 8 5 5 7 28,919.00 126.11
235 8 5 5 7 28,919.00 126.11
Segment De
Base Curr
Saf Qua Cost* Exp
9 Class
Utility
AEV
4 7 4 $28,079 $589 Luxury
Truck
9 5 5 $36,833 $595
Segment D
4 7 4 $24,923 $455
Class
7 4 5 $24,911 $604 Family
Luxury
Minivan
3 4 4 $18,949 $575 Sports
Utility
6,959.00
3,810
enterprise 5
referred Vehicle Classes
Exp. Price Preferred Most Leading
Attribute
$26,000–$40,00050–70 Styling Cario
$26,000–$38,00032–52 Styling Cafarza
$40,000–$60,00056–76 Styling Cafiari
$27,000–$41,00063–83 Styling Detonka
high income 4
referred Vehicle Classes
Attribute
$30,000–$44,00048–65 Interior Cafav
$46,000–$68,00067–80 Interior Climax
$32,000–$48,00052–72 Interior Caravan
$58,000–$88,00039–59 Styling BeSPORT
$34,000–$50,00068–88 Styling Awesome
Vehicles Shares of the Utility Class
Class Details
Units Share of Overall Adv. Adv.
Vehicle (000's) Class Share MSRP (mill.) Theme
Awesome 387 41.90% 6.60% $27,449 $100 Perform
Cario 246 26.70% 4.20% $38,570 $200 Styling
Euro 288 31.30% 4.90% $28,000 $100 Styling
awesom
Trend
Sales Adv Promo Eng
Per. -1 305 $21,149 $60 $30 40 220
Per. 0 332 $21,149 $60 $30 40 220
Per. 1 304 $21,149 $75 $30 40 220
*Per. 2 385 $24,449 $100 $40 50 220
*Per. 3 440 $24,449 $100 $40 50 220
Per. 4 546 $24,449 $100 $40 50 220
Per. 5 396 $24,449 $100 $55 50 220
*Per. 6 387 $27,449 $100 $75 58 225
CARIO
Trend
Sales Adv Promo Eng
Per. 4 286 $37,000 $110 $100 65 250
Per. 5 276 $38,000 $160 $100 65 250
Per. 6 246 $38,570 $200 $120 65 250
EURO
Trend
Sales Adv Promo Eng
Per. -1 293 $26,528 $40 $30 59 200
Per. 0 377 $26,528 $40 $30 59 200
*Per. 1 404 $28,500 $50 $30 61 205
Per. 2 250 $31,150 $60 $40 61 205
*Per. 3 275 $27,000 $95 $95 63 210
*Per. 4 385 $30,000 $95 $95 65 215
*Per. 5 282 $30,500 $95 $95 67 220
*Per. 6 288 $28,000 $100 $100 69 225
24,426
24080
23332
DEALER PRISE
24,426
24,080
23,332
BeUtility
New Vehicle
Launching Now U 56 235 4 7 4
BEUTILITY
REVENUE SALES DELPR Adv Promo Size Engine
RESESI 558,900 100 32,500 205 140 56 235
EKPECTASI 739,680 120 32,500 205 140 56 235
EKSPANSI 935,850 150 32,000 205 140 56 235
BEUTILITY
RESESI 208,900 100 29,000 205 140 56 235
EKPECTASI 319,680 120 29,000 205 140 56 235
EKSPANSI 716,700 300 27,000 205 140 56 235
U 66 251 8 9 4 4
BeFIGHT
New Vehicle
Launching P U 66 251 8 9 4 4

RESESI 952,360 120 38,570 200 120 66 251
EKPECTASI 1,270,450 150 38,570 200 120 66 251
EKSPANSI 1,588,540 180 38,570 200 120 66 251
Segment enterprise
De 5
Exp. Price Preferred Most
Promo. Range Veh. Size Important
(mill.) Class Attribute
$75 Utility $26,000–$40,000 50–70 Styling
$120 AEV $26,000–$38,000 32–52 Styling
$100 Luxury $40,000–$60,000 56–76 Styling
Truck $27,000–$41,000 63–83 Styling
Segment hDigh income 4

Exp. Price Preferred Most
Range Veh. Size Important
Int Styl Safe Qual Class Attribute
1 1 1 1 Family $30,000–$44,000 48–65 Interior
1 1 1 1 Luxury $46,000–$68,000 67–80 Interior
1 1 1 1 Minivan $32,000–$48,000 52–72 Interior
3 3 3 3 Sports $58,000–$88,000 39–59 Styling
3 3 4 3 Utility $34,000–$50,000 68–88 Styling
3 3 4 3
3 3 4 3 Marketing Details for Firm E
5 5 6 4
Firm Detail
Budget Company Ow
Consumer (mill.) /Fleet
Regional Corp$220 Direct Sales F$6
Int Styl Safe Qual Direct Marketi$45
7 8 5 7 Social Media $100
7 8 5 7 Total $365 Total $6
7 8 5 7
Val Mkt Dealer
Vehicle Share MSRP Disc.
Efizz 12.90% $25,000 12.00%
Estruck 5.70% $28,200 12.00%
Int Styl Safe Qual 24080 Euro 4.90% $28,000 14.00%
1 3 1 1
1 3 1 1 Marketing Details for Firm A
2 3 1 1
2 3 1 1 Firm Detail
3 4 2 2 Consumer Budget Company Ow
4 5 3 3 (mill.) /Fleet
5 6 4 4 Regional Corp$300 Direct Sales F$2
5 7 5 5 Direct Marketi$50
Social Media $60
Total $410 Total $2
Vehicle Val Mkt MSRP Dealer

Share Disc.
Alec 7.30% $15,154 10.00%
Alfa 7.90% $25,091 15.00%
Ampere 0.50% $33,000 10.00%
Armohide 1.80% $25,910 10.00%
23,332 Awesome 6.30% $27,449 15.00%
Marketing Details for Firm C
Firm Detail
Consumer Budget Company Ow
(mill.) /Fleet
Direct Marketi$140
Social Media $95
Total $475 Total $3
Vehicle Val Mkt MSRP Dealer

Share Disc.
Cafarza 3.80% $37,000 5.00%
Cafav 5.60% $35,000 5.00%
Cafiari 3.20% $57,000 5.00%
Camini 3.30% $27,500 5.00%
Caravan 2.40% $39,000 5.00%
36,642 Cario 6.30% $38,570 5.00%
Climax 4.70% $55,000 5.00%
4 $24,426 $604
28,919.00
I S S Q basecpst SALES
4 7 4 4 23,461.00 - 496.00 5% 34,125
4 7 4 4 23,461.00 - 496.00 5% 34,125
4 7 4 4 23,461.00 - 446.60 5% 33,600
28,919.00
3 7 4 3 23,461.00 - 376.00 5% 30,450
3 7 4 3 23,461.00 - 376.00 5% 30,450
3 7 4 3 23,461.00 - 178.40 5% 28,350
$27,967 $589
$27,967 $589
8 9 4 4 27,967.00 - 890.92
8 9 4 4 27,967.00 - 890.92
8 9 4 4 27,967.00 - 890.92
Leading
Vehicle
Cario
Cafarza
Cafiari
Detonka
Leading
Vehicle
Cafav
Climax
Caravan
BeSPORT
Awesome
Budget
(mill.)
Avg Sell Adv. Adv. Promo. Days

Price (mill.) Theme (mill.) Inv.
$24,000 $90 Safety $70 0
$26,880 $90 Quality $75 72
$26,880 $100 Styling $100 5
Budget
(mill.)
$14,245 $80 Quality $40 0
$23,335 $100 Safety $75 0
$30,152 $100 Safety $75 910
$24,635 $100 Performance $75 221
$25,412 $100 Performance $75 107
Budget
(mill.)

$39,157 $150 Styling $100 0
$36,050 $185 Interior $90 0
$59,854 $210 Styling $100 40
$28,325 $130 Safety $100 8
$39,843 $135 Interior $120 36
$39,703 $200 Styling $120 78
$57,852 $250 Interior $100 24
LUXURY BEAUT
Climax
Current Results
Model Class Luxury Avg. Retail Pri $57,852
$250
Size Position 74 Advertising T Interior
Trend
Sales Adv Promo Eng
Per. -1 102 $45,997 $80 $20 74 240 4 2
Per. 0 129 $45,997 $80 $20 74 240 4 2
Per. 1 112 $50,000 $95 $5 74 240 4 2
Per. 2 81 $50,000 $95 $5 74 240 4 2
Per. 3 85 $52,000 $180 $80 74 240 4 2
*Per. 4 107 $54,000 $200 $100 74 230 7 5
Per. 5 104 $54,000 $210 $100 74 230 7 5
Per. 6 142 $55,000 $250 $100 74 230 7 5
270 100 8 6
Cafiari
Current Results
$210
Size Position 66 Advertising T Styling
Trend
Sales Adv Promo Eng
Per. 6 86 $57,000 $210 $100 66 245 9 10
Beaut
Current Results
$300
Trend
Sales Adv Promo Eng
Safe Qual Period (000's) MSRP (mill.) (mill.) Size (HP) Int Styl Safe
2 2 Per. -1 168 $38,385 $80 $20 62 240 2 4 2
2 2 Per. 0 145 $38,385 $80 $20 62 240 2 4 2
2 2 *Per. 1 160 $45,000 $100 $40 64 245 3 4 3
2 2 *Per. 2 174 $52,000 $160 $80 66 245 4 5 4
2 2 *Per. 3 181 $53,000 $200 $120 68 240 5 6 5
4 4 *Per. 4 167 $55,000 $300 $150 68 235 6 7 6
4 4 *Per. 5 112 $58,000 $320 $150 68 230 7 7 6
4 4 *Per. 6 38 $67,000 $300 $100 70 235 8 8 6
Safe Qual
4 4
Qual
2
2
3
4
5
6
6
6
MINIVAN
BeeVan
Current Results
Model Class Minivan Avg. Retail Pri $35,958
$130
Trend
Period Sales MSRP Adv Promo Size Eng Int Styl
(000's) (mill.) (mill.) (HP)
Per. 3 121 $25,000 $100 $80 80 195 3 2
Per. 4 137 $27,000 $100 $80 80 195 3 2
*Per. 5 84 $32,000 $120 $100 70 185 6 4
Per. 6 52 $37,000 $130 $80 70 185 6 4
Trend
(000's) (mill.) (mill.) (HP)
Per. 3 121 $25,000 $100 $80 80 195 3 2
Per. 4 137 $27,000 $100 $80 80 195 3 2
*Per. 5 84 $32,000 $120 $100 70 185 6 4
Per. 6 52 $37,000 $130 $80 70 185 6 4
MINIVAN EKPERIMENT BeHappy
New Vehicle M 66 242 8 4 7
MINIVAN REVENUE SALES DELPR Adv Promo Size Engine I
RESESI 128,550 50 37,050 200 120 66 242 8
EKPECTASI 406,640 80 37,050 200 120 66 251 8
EKSPANSI 588,300 100 37,050 200 120 66 251 8

RESESI 81,050 50 36,100 200 120 66 242 8
EKPECTASI 321,680 80 36,100 200 120 66 251 8
EKSPANSI 482,100 100 36,100 200 120 66 251 8

RESESI 33,550 50 35,150 200 120 66 242 8
EKPECTASI 245,680 80 35,150 200 120 66 251 8
EKSPANSI 387,100 100 35,150 200 120 66 251 8
BA-0016 A 40 140 5 9 5 7 $29,407

AEV EKPERIMENT
REVENUE SALES DELPR Adv Promo Size Engine I
RESESI 640,165 155 35,150 150 100 40 140 5
EKPECTASI - 147,608 24 35,150 200 120 66 251 5
EKSPANSI 398,300 100 35,150 200 120 66 251 5
BeFIGHT U 66 251 8 9 4 4 $27,967

New Vehicle
Launching P#8
REVENUE SALES DELPR Adv Promo Size Engine I

RESESI 952,360 120 38,570 200 120 66 251 8
EKPECTASI 1,270,450 150 38,570 200 120 66 251 8
EKSPANSI 1,588,540 180 38,570 200 120 66 251 8
DISC PRICE SALES DEALER PRIBASECOST MARGIN ADV+PRO GROSS MARGIN

5% 40000 50 38,000 29,043 447,850 250,000 198
5% 40000 100 38,000 29,043 895,700 250,000 646
5% 40000 100 38,000 29,043 895,700 250,000 646
5% 40000 120 38,000 29,043 1,074,840 250,000 825
Camini
Current Results
$130
Trend
Period Sales MSRP Adv Promo Size Eng Int
(000's) (mill.) (mill.) (HP)
Per. -1 174 $24,144 $40 $30 82 200 2
Per. 0 214 $24,144 $40 $30 82 200 2
Safe Qual Per. 1 214 $25,000 $40 $50 82 200 2
Per. 2 173 $25,000 $70 $50 82 200 2
4 2 Per. 3 125 $25,000 $70 $50 82 200 2
4 2 *Per. 4 110 $27,000 $100 $100 82 185 4
5 4 Per. 5 121 $27,000 $105 $100 82 185 4
5 4 Per. 6 180 $27,500 $130 $100 82 185 4
Caravan
Current Results
$135
Trend
Period Sales MSRP Adv Promo Size Eng Int
Safe Qual (000's) (mill.) (mill.) (HP)
Per. 2 88 $35,000 $60 $30 65 240 6
4 2 Per. 3 122 $38,000 $80 $40 65 240 6
4 2 Per. 4 99 $38,000 $80 $40 65 240 6
5 4 Per. 5 99 $39,000 $130 $80 65 240 6
5 4 Per. 6 95 $39,000 $135 $120 65 240 6
4 $28,079 $589
S S Q basecpst DISK MSRP
4 7 4 28,079.00 5% 39,000
4 7 4 27,967.00 5% 39,000
4 7 4 27,967.00 5% 39,000

4 7 4 28,079.00 5% 38,000
4 7 4 28,079.00 5% 38,000
4 7 4 28,079.00 5% 38,000

4 7 4 28,079.00 5% 37,000
4 7 4 28,079.00 5% 37,000
4 7 4 28,079.00 5% 37,000
$874 2 Yrs

10 4 7 29,407.00 5% 37,000
10 4 7 27,967.00 5% 37,000
10 4 7 27,967.00 5% 37,000
$589
S S Q basecpst
9 4 4 27,967.00
9 4 4 27,967.00
9 4 4 27,967.00
GROSS MARGIN
Styl Safe Qual
1 2 1
1 2 1
1 2 1
1 2 1
1 2 1
3 5 4
3 5 4
3 5 4
Styl Safe Qual
7 5 7
7 5 7
7 5 7
7 5 7
7 5 7
Trend Cafarza
Sales Adv Promo
Per. 5 24 $39,000 $150 $100 40
Per. 6 155 $37,000 $150 $100 40
Trend Ampere
Sales Adv Promo
Per. 6 26 $33,000 $100 $75 45
Trend BEAVE
Sales Adv Promo
Per. 6 35 $31,000 $90 $80 33
FIRM C
BA-0016 A 40 140 5 9
AEV EKPERIMENT
RESESI 640,165 155 35,150 150 100
EKPECTASI - 147,608 24 35,150 200 120
EKSPANSI 398,300 100 35,150 200 120
FIRM B
35 $31,000 $90 $80 33
RESESI - 26,220 26 29,450 90 80
EKPECTASI 23,550 35 29,450 90 80
EKSPANSI 6,500 50 29,450 160 110
- 17,640 42 28,500 110 100
59,000 50 28,500 90 80
FIRM A 45 175 4 5 5
RESESI - 88,524 26 29,700 100 75
EKPECTASI - 58,590 35 29,700 100 75
EKSPANSI - 8,700 50 29,700 100 75
DISC PRICE SALES DEALER PRICEBASECOST

5% 38000 250 36,100 30,451
5% 38000 100 36,100 30,451
5% 38000 150 36,100 30,451
5% 38000 200 36,100 30,451
DISC PRICE SALES DEALER PRICEBASECOST

5% 40000 50 38,000 29,043
5% 40000 100 38,000 29,043
5% 40000 100 38,000 29,043
5% 40000 110 38,000 29,043
Eng
140 5 10 4 7
140 5 10 4 7
Eng
175 4 5 5 5 26374
Eng
145 2 4 4 5
5 7 $29,407 $874 2 Yrs
Size Engine I S S Q basecpst

40 140 5 10 4 7 29,407.00
66 251 5 10 4 7 27,967.00
66 251 5 10 4 7 27,967.00
145 2 4 4 5
66 242 2 4 4 5 23,920.00
66 251 2 4 4 5 23,920.00
66 251 2 4 4 5 23,920.00
66 251 2 4 4 5 23,920.00
66 251 2 4 4 5 23,920.00
5 $26,374 $933 2 Yrs

66 242 4 5 5 5 26,374.00
66 251 4 5 5 5 26,374.00
66 251 4 5 5 5 26,374.00
MARGIN ADV+PRO GROSS MARGIN

1,412,250 250,000 1,162
564,900 250,000 315
847,350 250,000 597
1,129,800 250,000 880

447,850 250,000 198
895,700 250,000 646
895,700 250,000 646
985,270 250,000 735
DISK MSRP
5% 37,000
5% 37,000
5% 37,000
DISK MSRP
5% 31,000
5% 31,000
5% 31,000
5% 30,000
5% 30,000
DISK MSRP
10% 33,000
10% 33,000
10% 33,000
Manufacturing Details for Firm C
PERIODE 6
Firm Detail
Capacity (000 1,010
Coming on Lin 200
Vehicle Prod. Sales Inv. Days Comment

(000's) (000's) (000's) Inv.
Cafarza 53 155 0 0 shortage 10-30%
Cafav 240 240 0 0 Upgraded
shortage 10-30%
Cafiari 95 86 9 40 New
Camini 184 180 4 8
Caravan 104 95 9 36
Cario 290 246 53 78
Climax 150 142 9 24
Total 1,115 1,143 84 28
33000 108
Awesome 31000 140
Current Results 29000 260
Manufacturer Firm A MSRP $26,449 27000 380
Platform Cost Reduced Dealer Invoice $24,333 25000 500
Trend
Sales Adv Promo Eng
Period (000's) MSRP (mill.) (mill.) Size (HP) Int
Per. -1 305 $21,149 $60 $30 40 220 1
Per. 0 332 $21,149 $60 $30 40 220 1
Per. 1 304 $21,149 $75 $30 40 220 1
*Per. 2 385 $24,449 $100 $40 50 220 3
*Per. 3 440 $24,449 $100 $40 50 220 3
Per. 4 546 $24,449 $100 $40 50 220 3
Per. 5 396 $24,449 $100 $55 50 220 3
*Per. 6 387 $27,449 $100 $75 58 225 5
*Per. 7 354 $26,449 $80 $40 58 225 5
Camaja
Current Results
Trend
Sales Adv Promo Eng
Per. 7 57 $46,000 $120 $80 80 260 9
29
BeFIGHT
Current Results
Manufacturer Firm B MSRP $0
Platform No change Dealer Invoice n/a
Model Class Utility Avg. Retail Price $0
Engine (HP) 251 Advertising (mill.) n/a
Size Position 66 Advertising Theme n/a
Interior Rating 8 Promotion (mill.) n/a
Sales Adv Promo Eng
Per. 8 150 38000 260 130 68 256 9
Dutiy
Current Results
Trend
Sales Adv Promo Eng
Per. 7 83 $24,500 $110 $110 53 210 3
Segment Details for Singles (3)

Attribute
Utility $18,000–$28,000 34–54 Performance Awesome
Truck $18,000–$26,000 51–71 Performance Detonka
Sports $26,000–$40,000 24–44 Performance Cabella

Attribute
Utility $26,000–$40,000 48–68 Styling Awesome
AEV $26,000–$38,000 33–53 Styling Cafarza
Luxury $41,000–$61,000 56–76 Styling Cafiari
Family $18,000–$28,000 25–44 Styling Cafav

Attribute
Family $30,000–$46,000 49–65 Interior Cafav
Utility $34,000–$52,000 67–87 Styling Cario
Minivan $33,000–$49,000 52–72 Interior Caravan
Sports $60,000–$90,000 39–59 Styling BeSPORT
Utility $18,000–$28,000 34–54 Performance Awesome3U

Utility $26,000–$40,000 48–68 Styling Awesome5U
Utility $34,000–$52,000 67–87 Styling Cario 4U
FIRM PERIODE SALES MRSF ADV PRO SIZE ENG I

D Per. 7 83 $24,500 $110 $110 53 210 3
E Per. 7 260 $28,000 $100 $100 69 225 5
A *Per. 7 354 $26,449 $80 $40 58 225 5
C Per. 7 57 $46,000 $120 $80 80 260 9
C Per. 7 218 $38,570 $245 $120 65 250 7
B-U Per. 7 108 $33,600 $210 $100 58 230 3
B-F Per. 8 150 38,000 260 130 68 256 9
PASAR 3U 697 200 497

PASAR 5U 326
PASAR 4U 57 131 152.6
5U DAN 4U 383 164 39.9
295 192.5
88
BeUtility
120 Current Results
Manufacturer Firm B MSRP
Platform New Dealer Invoic$31,920
Model Class Utility Avg. Retail Pr$33,909
Engine (HP) 230 Advertising (m
$210
Size Position 58 Advertising Styling
Interior Rating 3 Promotion (mil
$100
Safety Rating 4 Unit Market S 1.70%
Trend
Sales Adv
Styl Safe Qual Period (000's) MSRP (mill.)
1 1 1 Per. 7 108 $33,600 $210
1 1 1 Per. 8 140 31,000 110
1 1 1
3 3 3 Utility $18,000–$28,000 34–54 Performance
3 4 3 Utility $26,000–$40,000 48–68 Styling
3 4 3 Utility $34,000–$52,000 67–87 Styling
3 4 3
5 6 4
5 6 4
Cario
Current Results
Manufacturer Firm C MSRP
Platform No change Dealer Invoic$36,642
$245
$120
Trend
Sales Adv
Styl Safe Qual Period (000's) MSRP (mill.)
10 4 4 27 Per. 4 286 $37,000 $110
Per. 5 276 $38,000 $160
Per. 6 246 $38,570 $200
28 Per. 7 218 $38,570 $245
Euro
Current Results
Manufacturer Firm E MSRP
Platform No change Dealer Invoic$24,080
$100
$100
Styl Safe Qual Quality Rating 5 Unit Share of 24.00%
10 5 5 29 Trend
Sales Adv
Period (000's) MSRP (mill.)
Per. -1 293 $26,528 $40
Per. 0 377 $26,528 $40
*Per. 1 404 $28,500 $50
Per. 2 250 $31,150 $60
*Per. 3 275 $27,000 $95
*Per. 4 385 $30,000 $95
*Per. 5 282 $30,500 $95
*Per. 6 288 $28,000 $100
Per. 7 260 $28,000 $100
Styl Safe Qual

5 4 3
10 67,500 31,387
20 67,500 31,387
20 57,000 31,387
30 50,000 31,387
11% 67500 20 60,075 31,387

$31,350 $23,251 $8,099 25.80%
110 $3,449 $2,558
beutilty
DISC PRICE SALES DEALER PRICBASECOST
5% 33000 110 31,350 23,251
5% 32000 120 30,400 23,251
5% 27000 200 25,650 23,251
5% 31000 140 29,450 23,251
befight
DISC PRICE SALES DEALER PRICBASECOST
5% 37000 150 35,150 27,915
5% 37000 228 35,150 27,915
5% 38000 200 36,100 27,915
5% 37000 180 35,150 27,915
5% 37000 228 35,150 27,915
$36,100 $28,202 $7,898 0 $2,533

150 $5,415 $4,230 $1,185 $380
S S Q SEGEMENT
5 4 3 3U 24500
7 5 5 3U 26449
5 6 4 3U 28000
10 4 4 4U 31000 5%
8 5 7 5U 38000 5% 36,100
7 4 3 5U 38570 5% 36,642
10 5 4 5U 46000 46,000
46000
38000
38570
28000
66000
33000
$33,600
Promo Eng
(mill.) Size (HP) Int Styl Safe Qual
$100 58 230 3 7 4 3
110 58 230 3 7 4 3
Awesome 3U A,E,D
Awesome 5U beUtility
Cario 4U beFIGHT
$38,570
Promo Eng
$100 65 250 7 8 5 7
$100 65 250 7 8 5 7
$120 65 250 7 8 5 7 SALES PRICE
$120 65 250 7 8 5 7 27 387 27,449
354 26,449
108 33,600
293 26,528
$28,000 377 26,528
404 28,500
250 31,150
275 27,000
385 30,000
282 30,500
288 28,000
260 28,000
Promo Eng
(mill.) Size (HP) Int Styl Safe Qual 305 $21,149
$30 59 200 1 3 1 1 332 $21,149
$30 59 200 1 3 1 1 304 $21,149
$30 61 205 2 3 1 1 385 $24,449
$40 61 205 2 3 1 1 440 $24,449
$95 63 210 3 4 2 2 546 $24,449
$95 65 215 4 5 3 3 396 $24,449
$95 67 220 5 6 4 4 387 $27,449
$100 69 225 5 7 5 5 354 $26,449
$100 69 225 5 7 5 5 108 $33,600
361,130 270,000 91
722,260 270,000 452
512,260 270,000 242

558,390 270,000 288
573,760 270,000 304

$2,273 $5,826 18.60%
$891 $250 $641

890,890 250,000 641
857,880 250,000 608
479,800 140,000 340
867,860 220,000 648
1,085,250 380,000 705
1,649,580 200,000 1,450
1,637,000 380,000 1,257
1,302,300 380,000 922
1,649,580 380,000 1,270
$5,365 14.90%
$805
0
61049
Coefficientsa
Model Unstandardized CoefficientsStandardized Ct
B Std. Error Beta
1 (Constant) 986.799 260.535 3.788
PRICE -0.024 0.009 -0.638 -2.623
a Dependent Variable: SALES
SALES PRICE
166.8 914.4 -0.024 31,150
146.4 914.4 -0.024 32,000
108 914.4 -0.024 33,600
194.4 914.4 -0.024 30,000
194.4 914.4 -0.024 30,000
194.4 914.4 -0.024 30,000
Sig.
0.004
0.025
Beaut
Current Results
$270
Trend
Sales Adv Promo Eng
Per. -1 168 $38,385 $80 $20 62 240 2 4
Per. 0 145 $38,385 $80 $20 62 240 2 4
*Per. 1 160 $45,000 $100 $40 64 245 3 4
*Per. 2 174 $52,000 $160 $80 66 245 4 5
*Per. 3 181 $53,000 $200 $120 68 240 5 6
*Per. 4 167 $55,000 $300 $150 68 235 6 7
*Per. 5 112 $58,000 $320 $150 68 230 7 7
*Per. 6 38 $67,000 $300 $100 70 235 8 8
Per. 7 59 $60,000 $270 $130 70 235 8 8
Per. 8 150 54,000 290 110 70 235 8 8
Per. 8 140 55,000 290 130 70 235 8 8
Cafiari 267 140 120 260

Current Results
Model Class Luxury Avg. Retail Pri $63,853 DORAEMON
$250
Trend
(000's) (mill.) (mill.) (HP)
Per. 6 86 $57,000 $210 $100 66 245 9 10
Per. 7 82 $60,000 $250 $100 66 245 9 10
PREDIKSI #8 90 9 11
Luxury $41,000–$61,000 56–76 Styling Cafiari 5L

Luxury $46,000–$70,000 68–80 Interior Climax 4L
Per. 8 90 57,000 270 120 69 245 9 10

Per. 7 82 $60,000 $250 $100 66 245 9 10
Per. 7 59 $60,000 $270 $130 70 235 8 8

Per. 7 126 $57,000 $280 $100 74 230 7 5
51000
Climax
Current Results
$280
Trend
Sales Adv Promo Eng
Safe Qual Period (000's) MSRP (mill.) (mill.) Size (HP)
2 2 Per. -1 102 $45,997 $80 $20 74 240
2 2 Per. 0 129 $45,997 $80 $20 74 240
3 3 Per. 1 112 $50,000 $95 $5 74 240
4 4 Per. 2 81 $50,000 $95 $5 74 240
5 5 Per. 3 85 $52,000 $180 $80 74 240
6 6 *Per. 4 107 $54,000 $200 $100 74 230
6 6 Per. 5 104 $54,000 $210 $100 74 230
6 6 Per. 6 142 $55,000 $250 $100 74 230
6 6 Per. 7 126 $57,000 $280 $100 74 230
6 6 PREDIKSI #8 140 58,000 290 120 74 230
6 6
Beladona
Current Results
DORAEMON Model Class Luxury Avg. Retail Pri $0
n/a
Size Position 67 Advertising T n/a
Interior Rating 8 Promotion (milln/a
Trend
Safe Qual Period Sales MSRP Adv Promo Size Eng
(000's) (mill.) (mill.) (HP)
4 4 Per. 8 90 57,000 270 120 69 246
4 4
4 4
5 5 BELADONA
4 4 CAFIARI
6 6 BEUAT
4 4 CLIMAX
Int Styl Safe Qual
4 2 2 2
4 2 2 2
4 2 2 2
4 2 2 2
4 2 2 2
7 5 4 4
7 5 4 4
7 5 4 4
7 5 4 4 185 267
9 7 4 4
Int Styl Safe Qual
9 10 5 5
Alfa
Current Results
$100
Trend
Sales Adv Promo Eng
Per. -1 312 $24,084 $80 $40 28 165 2 1
Per. 0 353 $24,084 $80 $40 28 165 2 1
Per. 1 298 $24,084 $100 $40 28 165 2 1
*Per. 2 385 $26,091 $100 $40 38 185 4 3
Per. 3 440 $26,091 $100 $40 38 185 4 3
*Per. 4 538 $26,091 $100 $40 38 185 4 3
*Per. 5 448 $26,091 $100 $50 38 185 4 3
Per. 6 540 $25,091 $100 $75 38 185 4 3
*Per. 7 330 $27,091 $100 $40 46 180 6 5
Boffo
Current Results
$190
Trend
Sales Adv Promo Eng
290 Per. -1 95 $35,003 $60 $40 49 200 4 3
224 Per. 0 85 $35,003 $60 $40 49 200 4 3
244 Per. 1 102 $35,003 $100 $50 49 200 4 3
310 *Per. 2 147 $32,000 $150 $80 47 195 5 4
380 *Per. 3 187 $32,000 $170 $90 45 190 6 5
356 Per. 4 173 $33,900 $180 $100 45 190 6 5
311 Per. 5 133 $34,000 $190 $110 45 190 6 5
334 *Per. 6 94 $34,000 $180 $100 43 185 5 4
373 Per. 7 110 $31,000 $190 $110 43 185 5 4
Efizz
Current Results
Manufacturer Firm E MSRP $24,500
$100
Styling Rating 6 Units Sold (000 1,100
Trend
Sales Adv Promo Eng
Per. -1 390 $18,869 $80 $40 35 140 1 1
Per. 0 399 $18,869 $80 $40 35 140 1 1
*Per. 1 439 $19,800 $80 $45 37 145 2 1
*Per. 2 483 $20,500 $80 $50 39 145 3 2
Per. 3 687 $20,700 $80 $70 39 145 3 2
*Per. 4 746 $23,000 $80 $70 39 145 4 3
*Per. 5 715 $23,900 $80 $70 39 145 5 4
*Per. 6 864 $25,000 $90 $70 39 145 5 5
*Per. 7 1,100 $24,500 $100 $100 39 145 5 6
Family $18,000–$28,000 25–44 Styling Cafav 5F

Family $30,000–$46,000 49–65 Interior Cafav 4F
Family $21,000–$31,000 29–49 Safety Efizz 2F
Sales Adv Promo Eng

BISMILLAH Per. 8 230 36,000 240 130 45 170 9 5
CAFAV Per. 7 263 $37,000 $225 $110 57 175 9 5
Defy
Current Results
$95
Trend
Sales Adv Promo
Safe Qual Period (000's) MSRP (mill.) (mill.) Size
3 2 Per. -1 384 $25,922 $80 $40 43
3 2 Per. 0 480 $25,922 $80 $40 43
3 2 Per. 1 396 $25,922 $80 $40 43
4 4 Per. 2 399 $21,000 $80 $70 43
4 4 Per. 3 365 $23,500 $80 $90 43
4 4 *Per. 4 354 $24,000 $95 $90 43
4 4 *Per. 5 238 $25,000 $95 $90 45
4 4 Per. 6 316 $24,000 $95 $90 45
7 7 *Per. 7 398 $25,000 $95 $90 40
Cafav
Current Results
$225
Trend
Sales Adv Promo
Safe Qual Period (000's) MSRP (mill.) (mill.) Size
2 2 Per. -1 195 $31,361 $60 $40 49
2 2 Per. 0 139 $31,361 $60 $40 49
2 2 Per. 1 142 $32,000 $70 $50 49
3 3 *Per. 2 163 $32,000 $70 $50 52
4 4 Per. 3 193 $34,000 $70 $70 52
4 4 Per. 4 183 $34,000 $170 $90 52
4 4 Per. 5 178 $34,000 $180 $90 52
4 4 *Per. 6 240 $35,000 $185 $90 57
4 4 Per. 7 263 $37,000 $225 $110 57
5 Bismillah F 45
New Vehicle
Launching Now

Model Class Family Avg. Retail Pri $0
n/a
Size Position 43 Advertising T n/a
Interior Rating 8 Promotion (milln/a
Sales Adv Promo
Safe Qual Per. 8 230 36,000 240 130 45
2 1
2 1 cafav
3 2 DISC PRICE SALES DEALER PRICEBASECOST MARGIN
3 3 cafav 5% 37000 263 35,150 24,925 2,689,175
3 3 bismilla 5% 35000 200 33,250 24,925 1,665,000
4 4 bismilla 5% 36000 240 34,200 24,925 2,226,000
5 5 bismilla 5% 35000 260 33,250 24,925 2,164,500
5 6
5 6 bismillah
DISC PRICE SALES DEALER PRICEBASECOST MARGIN
5% 37000 200 35,150 24,925 2,045,000
5% 36000 200 34,200 24,925 1,855,000
5% 36000 210 34,200 24,925 1,947,750
5% 36000 220 34,200 24,925 2,040,500
5% 36000 230 34,200 24,925 2,133,250
5% 36000 240 34,200 24,926 2,225,760
$35,150 $24,925 $10,225 29.10% $1,850 $8,375
Safe Qual
8 4
6 5
Eng
165 2 1 3 2
165 2 1 3 2
165 2 1 3 2
165 2 1 3 2
165 2 1 3 2
170 3 2 4 3
175 4 3 5 4
175 4 3 5 4
155 4 3 7 6
Eng
165 4 2 2 2
165 4 2 2 2
165 4 2 2 2
175 6 5 5 5
175 6 5 5 5
175 6 5 5 5
175 6 5 5 5
175 9 5 6 5
175 9 5 6 5
170 9 5 7 5 $26,924 $550
Eng
170 9 5 8 4
ADV+PRO GROSS MARGIN

370,000 2,319
370,000 1,295 ###
370,000 1,856 561 216
370,000 1,795 - 62
ADV+PRO GROSS MARGIN

380,000 1,665
380,000 1,475
380,000 1,568
380,000 1,661
380,000 1,753
380,001 1,846
23.80%
BeAEV
Current Results
Model Class AEV Avg. Retail Pri $29,467
$160
Size Position 33 Advertising T Quality
Trend
Sales Adv Promo Eng
PRICE DEALERPeriod (000's) MSRP (mill.) (mill.) Size (HP)
Per. 6 35 $31,000 $90 $80 33 145
29,450 Per. 7 47 31,000 $160 $110 33 145
30,080 PER 8 32000 50 50 33 145
Cafarza 30080
Current Results
$150
Trend
Sales Adv Promo Eng
Per. 5 24 $39,000 $150 $100 40 140
Per. 6 155 $37,000 $150 $100 40 140
Per. 7 253 $38,000 $150 $100 40 140
DISC PRICE SALES DEALER PRICEBASECOST MARGIN ADV+PRO GROSS

5.50% 32000 50 30,240 24,269 298,550 90,000 209
6.00% 32000 50 30,080 24,269 290,550 100,000 191
7.00% 32000 50 29,760 24,269 274,550 210,000 65
8.00% 32000 50 29,440 24,269 258,550 190,000 69
BeAEV $30,080 $24,269 $5,811 19.30% $2,000 $3,811 ###

BeAEV 50 $1,504 $1,213 $291 $100 $191
Ampere
Current Results
$40
Trend
Sales Adv Promo
Int Styl Safe Qual DISC Period (000's) MSRP (mill.) (mill.)
2 4 4 5 Per. 6 26 $33,000 $100 $75
2 4 4 5 5% Per. 7 33 $33,000 $40 $40
2 4 4 5 6% 30360
Marketing
Firm Detail
Budget Company OwBudget
Consumer (mill.) /Fleet (mill.)
Direct Marketi$50
Social Media $60
Total $370 Total $1
Val Mkt Dealer Avg Sell

Vehicle Share MSRP Disc. Price
Alec 7.20% $15,654 5.00% $15,406
Int Styl Safe Qual Alfa 5.10% $27,091 8.00% $26,350
5 10 4 7 Ampere 0.60% $33,000 8.00% $32,071
5 10 4 7 Armohide 2.60% $26,910 8.00% $27,179
5 10 4 7 Awesome 5.30% $26,449 8.00% $26,364
Total
ADV PRO
45 45
50 50
130 80
120 70
Eng
Size (HP) Int Styl Safe Qual
45 175 4 5 5 5
45 175 4 5 5 5
Adv. Adv. Promo.Days

(mill.) Theme(mill.) Inv.
$50 Quality$40 13
$100 Safety $40 132
$40 Safety $40 507 30,360
$60 Quality$40 82
$80 Perfor $40 123
$330 $200
BeSPORT
Current Results
Model Class Sports Avg. Retail Pri $66,205
$140
Trend
Sales Adv Promo
Per. 5 8 $85,000 $100 $80 48
Per. 6 10 $85,000 $70 $130 48
Per. 7 9 $75,000 $140 $130 48
67500
Cabella
Current Results
$110
Trend
(000's) (mill.) (mill.)
Per. 7 96 $37,000 $110 $80 38

Exp. Price Preferr Most
Class
Range Veh. Si Important
Class Attribute
Utility $26,000–$40,000 48–68 Styling
AEV $26,000–$38,000 33–53 Styling
Luxury $41,000–$61,000 56–76 Styling
Truck $28,000–$42,000 63–83 Styling
Family $18,000–$28,000 25–44 Styling

Class Exp. Price Preferr Most
Attribute
Family $30,000–$46,000 49–65 Interior
Utility $34,000–$52,000 67–87 Styling
Luxury $46,000–$70,000 68–80 Interior
Minivan $33,000–$49,000 52–72 Interior
Sports $60,000–$90,000 39–59 Styling

Class Exp. Price Preferr Most
Attribute
Utility $18,000–$28,000 34–54 Performance
Truck $18,000–$26,000 51–71 Performance
Sports $26,000–$40,000 24–44 Performance
Buzzy
Current Results
Manufacturer Firm B MSRP
$130
Trend
Eng Sales Adv
(HP) Int Styl Safe Qual Period (000's) MSRP (mill.)
260 5 7 5 5 Per. -1 136 $34,652 $40
260 5 7 5 5 Per. 0 144 $34,652 $40
260 5 7 5 5 Per. 1 142 $35,000 $50
Per. 2 98 $35,000 $60
Per. 3 94 $36,000 $40
*Per. 4 99 $40,000 $200
Per. 5 119 $40,000 $120
Per. 6 100 $40,000 $80
Per. 7 95 $35,000 $130
BeSPORT $67,500 $31,387 $36,113
BeSPORT 10 $675 $314

(HP) 36113
200 6 10 4 4
Per Unit Var. Per Unit Margin

SALES Revenue Cost Margin Pct.
BeSPORT 10 67,500 31,387 36113 53.50%
10 67,500 31,387 36,113
675,000 313,870 361,130
Proj. Revenue Var. Contrib.

Sales (mill.) Costs Margin
Leading (000's) (mill.) (mill.)
Vehicle BeAEV 50 $1,504 $1,213
Beaut 150 $7,695 $4,120
Awesome BeeVan 100 $2,660 $2,260
Cafarza BeFIGHT 150 $5,415 $4,225
Cafiari Beladona 100 $5,415 $3,850
Detonka BeSPORT 10 $675 $314
Cafav BeUtility 110 $3,449 $2,558
Bismillah 200 $7,030 $4,961
Boffo 110 $3,068 $1,975
Buzzy 95 $2,998 $1,967
35150 Overall 1,075 $39,909 $27,444
Leading
Vehicle
10 67,500 31,387 361,130
Cafav 20 67,500 31,387 722,260
Cario
Climax 20 57,000 31,387 512,260
Caravan 30 50,000 31,387 558,390
BeSPORT
DISC PRICE SALES DEALER PRICEBASE COST MARGIN

10% 67,500 20 60,750 31,387 587,260
$31,500 $20,669 $10,831 34.40% $1,996
Leading 95 $2,998 $1,967 $1,031
Vehicle
5% 32,000 110 30,400 20,669 1,070,410
Awesome
Detonka
Cabella
$35,000
Promo Eng
$30 54 190 3 3 2 3
$30 54 190 3 3 2 3
$30 54 190 3 3 2 3
$40 54 190 3 3 2 3
$30 54 190 3 3 2 3
$150 42 190 4 6 4 4
$100 42 190 4 6 4 4
$110 42 190 4 6 4 4
$110 42 190 4 6 4 4
53.50% $27,000 $9,113 13.50%
$361 $270 $91
Adv. & Per Unit Contrib.

Promo. Contrib. Pct.
$27,000 $9,113
27000 91
91,130 270,000
Adv. & Contrib.

Promo. (mill.)
(mill.)
$291 $100 $191
$3,575 $420 $3,155
$400 $260 $140
$1,190 $380 $810
$1,565 $390 $1,175
$361 $270 $91
$891 $250 $641
$2,069 $370 $1,699
$1,093 $300 $793
$1,031 $240 $791
$12,465 $2,980 $9,485
270,000 91
270,000 452
270,000 242
270,000 288
ADVPRO INCOME
210,000 377 BESPORT
$8,835 28.00%
$190 $841
180,000 890 BUZZY

Units Share of Overall Adv. Adv. Promo.
Vehicle (000's) Class Share MSRP (mill.) Theme (mill.)
BeSPORT 8 6.6% 0.1% $85,000 $100 Styling $80
Buzzy 119 93.3% 2.3% $40,000 $120 Styling $100
Buzzy
Current Results
ManufacturFirm B MSRP $40,000
Platform No change Dealer Invo$38,000
Model ClasSports Avg. Retail $40,049
Engine (HP 190 Advertising$80
Size Positi 42 Advertisin Styling
Interior Rat 4 Promotion ($110
Styling Rat 6 Units Sold ( 100
Safety Rati 4 Unit Market 1.70%
Quality Rat 4 Unit Share 91.20%
Trend
Period Sales MSRP Adv Promo Size Eng Int Styl Safe
(000's) (mill.) (mill.) (HP)
Per. -1 136 $34,652 $40 $30 54 190 3 3 2
Per. 0 144 $34,652 $40 $30 54 190 3 3 2
Per. 1 142 $35,000 $50 $30 54 190 3 3 2
Per. 2 98 $35,000 $60 $40 54 190 3 3 2
Per. 3 94 $36,000 $40 $30 54 190 3 3 2
*Per. 4 99 $40,000 $200 $150 42 190 4 6 4
Per. 5 119 $40,000 $120 $100 42 190 4 6 4
Per. 6 100 $40,000 $80 $110 42 190 4 6 4
BeSPORT
Current Results
ManufacturFirm B MSRP $85,000
Platform No change Dealer Invo$80,750
Model ClasSports Avg. Retail $78,370
Engine (HP 260 Advertising$70
Size Positi 48 Advertisin Styling
Interior Rat 5 Promotion ($130
Styling Rat 7 Units Sold ( 10
Safety Rati 5 Unit Market 0.10%
Quality Rat 5 Unit Share 8.70%
Trend
Qual Period Sales MSRP Adv Promo Size Eng Int Styl Safe
(000's) (mill.) (mill.) (HP)
3 Per. 5 8 $85,000 $100 $80 48 260 5 7 5
3 Per. 6 10 $85,000 $70 $130 48 260 5 7 5
3
3
3
4
4
4
Qual
5
5
Camini
Current Results
$130
Trend
Sales Adv Promo
Per. -1 174 $24,144 $40 $30 82
Per. 0 214 $24,144 $40 $30 82
Per. 1 214 $25,000 $40 $50 82
Per. 2 173 $25,000 $70 $50 82
Per. 3 125 $25,000 $70 $50 82
*Per. 4 110 $27,000 $100 $100 82
Per. 5 121 $27,000 $105 $100 82
Per. 6 180 $27,500 $130 $100 82
Per. 7 138 $28,000 $130 $120 82
140 130 270
BeeVan
Current Results
$130
Trend
Sales Adv Promo
Per. 3 121 $25,000 $100 $80 80
Per. 4 137 $27,000 $100 $80 80
*Per. 5 84 $32,000 $120 $100 70
Per. 6 52 $37,000 $130 $80 70
Per. 7 99 $27,500 $130 $120 70
120 100 220
DISC PRICE SALES DEALER PRICEBASECOST MARGIN ADV+PRO
5% 27500 99 26,125 22,596 349,371 250,000
10% 34000 80 30,600 22,596 640,320 80,000
5% 32000 80 30,400 22,596 624,320 210,000
8% 27500 99 25,300 22,596 267,696 190,000
100 $2,660 $2,260 $400 $260 $140

$26,600 $22,596 $4,004 15.10% $2,600 $1,404
Caravan
Current Results
Manufacturer Firm C
Platform No change Dealer Invoice
Model Class Minivan Avg. Retail Pri
Size Position 65 Advertising T
Interior Rating 6 Promotion (mill
Styling Rating 7 Units Sold (000
Safety Rating 5 Unit Market Sh
Quality Rating 7 Unit Share of
Trend
Eng Sales
(HP) Int Styl Safe Qual Period (000's) MSRP
200 2 1 2 1 Per. 2 88 $35,000
200 2 1 2 1 Per. 3 122 $38,000
200 2 1 2 1 Per. 4 99 $38,000
200 2 1 2 1 Per. 5 99 $39,000
200 2 1 2 1 Per. 6 95 $39,000
185 4 3 5 4 Per. 7 88 $40,000
185 4 3 5 4
185 4 3 5 4
185 4 3 5 4 42
68
34
Eng
195 3 2 4 2
195 3 2 4 2
185 6 4 5 4
185 6 4 5 4
185 6 4 5 4 47
GROSS MARGIN ADV PRO

99 130 120sales #7
560 50 30 sales #6
414 130 80
78 120 70 sales periode #7
5.30%
MSRP $40,000
$38,000
$40,788
$170
Interior
$120
88
1.30%
27.00%
Adv Promo Eng

(mill.) (mill.) Size (HP) Int Styl Safe Qual
$60 $30 65 240 6 7 5 7
$80 $40 65 240 6 7 5 7
$80 $40 65 240 6 7 5 7
$130 $80 65 240 6 7 5 7
$135 $120 65 240 6 7 5 7
$170 $120 65 240 6 7 5 7
Product Contribution (includes B2B)
Proj.
Sales Revenue
(000's) (mill.)
BeAEV 50 $1,512
Beaut 140 $7,315
BeeVan 80 $2,448
BeFIGHT 182 $6,570
Beladona 100 $5,415
BeSPORT 20 $1,215
BeUtility 140 $4,123
Bismillah 240 $8,208
Boffo 140 $3,864
Buzzy 110 $3,344
Overall 1,202 $44,014
Per Unit Var.

Revenue Cost
BeAEV $30,240 $24,269
Beaut $52,250 $27,470
BeeVan $30,600 $22,596
BeFIGHT $36,100 $27,639
Beladona $54,150 $38,497
BeSPORT $60,750 $31,387
BeUtility $29,450 $23,251
Bismillah $34,200 $24,450
Boffo $27,600 $17,962
Buzzy $30,400 $20,669
Overall $36,617 $25,196
Dealer
Vehicle MSRP Disc %
BeAEV $32,000 5.5%
Beaut $55,000 5.0%
BeeVan $34,000 10.0%
BeFIGHT $38,000 5.0%
Beladona $57,000 5.0%
BeSPORT $67,500 10.0%
BeUtility $31,000 5.0%
Bismillah $36,000 5.0%
Boffo $30,000 8.0%
Buzzy $32,000 5.0%
Totals
DISC PRICE SALES

5% 27500 99
10% 34000 80
5% 32000 80
8% 27500 99
EKSPEKTASI
SALES Dealer
Vehicle MSRP
PREDIKSI Disc %
50 BeAEV $32,000 5.5%
140 Beaut $55,000 5.0%
80 BeeVan $34,000 10.0%
182 BeFIGHT $38,000 5.0%
100 Beladona $57,000 5.0%
20 BeSPORT $67,500 10.0%
140 BeUtility $31,000 5.0%
240 Bismillah $36,000 5.0%
140 Boffo $30,000 8.0%
110 Buzzy $32,000 5.0%
GROSS MARGIN
NET MARGIN 11,158
RESESI
SALES Dealer
Vehicle MSRP
PREDIKSI Disc %
40 BeAEV $32,000 5.5%
100 Beaut $55,000 5.0%
60 BeeVan $34,000 10.0%
140 BeFIGHT $38,000 5.0%
70 Beladona $57,000 5.0%
10 BeSPORT $67,500 10.0%
110 BeUtility $31,000 5.0%
180 Bismillah $36,000 5.0%
120 Boffo $30,000 8.0%
90 Buzzy $32,000 5.0%
GROSS MARGIN
NET MARGIN 7,670
Begin. Sched. Flex
Inv. Prod. Prod.
(000s) (000s) (000s)
BeAEV 13 34 2
Beaut 99 38 2
BeeVan 76 4 0
BeFIGHT 0 182 0
Beladona 0 92 8
BeSPORT 1 19 0
BeUtility 32 108 0
Bismillah 0 230 10
Boffo 0 140 0
Buzzy 36 70 3
Total 259 917 26
Capacity (000' 860

Coming on Lin 100
Over Capacity $0
Prod. Sales Inv.

Vehicle (000's) (000's) (000's)
BeAEV 5 47 13
Beaut 81 59 99
BeeVan 99 99 76
BeSPORT 1 9 1
BeUtility 140 108 32
Boffo 79 110 0
Buzzy 99 95 37
Total 504 527 259
Proj. Sched. Begin.

Sales Prod. Inv.
(000s) (000s) (000s)
BeAEV 50 34 13
Beaut 140 38 99
BeeVan 80 4 76
BeFIGHT 180 228 0
Beladona 120 110 0
BeSPORT 20 18 1
BeUtility 140 99 32
Bismillah 200 182 0
Boffo 140 128 0
Buzzy 110 68 36
Total 1180 909 257
Dealer Adv.
Vehicle MSRP Disc % (mill.)
BeAEV $32,000 5.5% $45
Beaut $55,000 5.0% $290
BeeVan $34,000 10.0% $50
BeFIGHT $38,000 5.0% $250
Beladona $57,000 5.0% $270
BeSPORT $67,500 10.0% $70
BeUtility $31,000 5.0% $110
Bismillah $36,000 5.0% $240
Boffo $30,000 8.0% $120
Buzzy $32,000 5.0% $60
Totals $1,505
GROSS MARGIN
NET MARGIN -
FLAT HARAPAN
SALES Dealer
Vehicle MSRP
PREDIKSI Disc %
50 BeAEV $30,000 5.0%
140 Beaut $55,000 5.0%
80 BeeVan $34,000 10.0%
228 BeFIGHT $37,000 5.0%
120 Beladona $56,000 5.0%
19 BeSPORT $66,000 11.0%
131 BeUtility $31,000 5.0%
182 Bismillah $35,000 5.0%
130 Boffo $30,000 8.0%
104 Buzzy $32,000 5.0%
GROSS MARGIN
NET MARGIN 10,354
GROSS MARGIN
NET MARGIN 11,158
periode 8
FLAT HARAPAN
SALES Dealer
Vehicle MSRP
PREDIKSI Disc %
50 BeAEV $30,000 5.0%
140 Beaut $55,000 5.0%
80 BeeVan $34,000 10.0%
228 BeFIGHT $37,000 5.0%
120 Beladona $56,000 5.0%
19 BeSPORT $66,000 11.0%
131 BeUtility $31,000 5.0%
182 Bismillah $35,000 5.0%
130 Boffo $30,000 8.0%
104 Buzzy $32,000 5.0%
periode 9
FLAT HARAPAN
sal #8 selisih SALES Dealer

inv (plan-inv) plan sales #9 prod Vehicle MSRP
PREDIKSI Disc %
22 28 6 30 8 30 BeAEV $33,000 5.0%
87 53 -34 87 0 87 Beaut $58,000 5.0%
41 39 -2 41 0 41 BeeVan $34,000 10.0%
178 50 -128 178 0 178 BeFIGHT $37,000 5.0%
102 18 -84 102 0 102 Beladona $60,000 5.0%
12 7 -5 12 0 12 BeSPORT $64,000 5.0%
54 77 23 80 26 80 BeUtility $31,000 5.0%
140 42 -98 140 0 140 Bismillah $37,000 5.0%
31 99 68 100 69 100 Boffo $31,000 8.0%
17 87 70 90 73 90 Buzzy $35,000 5.0%
Units Dealer Direct Var.

(000's) Revenue Revenue Costs
(mill.) (mill.) (mill.)
BeAEV 28 $785 $0
Beaut 53 $2,794 $0
BeeVan 39 $1,205 $0
BeFIGHT 50 $1,745 $0
Beladona 18 $959 $0
BeSPORT 7 $397 $0
BeUtility 77 $2,268 $0
Bismillah 42 $1,404 $0
Boffo 99 $2,729 $0
Buzzy 87 $2,648 $0
Overall 501 $16,934 $0
Product Marketing
Dealer Adv.
Disc % (mill.)
Vehicle MSRP
BeAEV $29,000 8.00% $160
Beaut $58,000 20.00% $250
BeeVan $34,000 15.00% $130
BeFIGHT $38,000 20.00% $200
Beladona $60,000 20.00% $270
Benkwat $35,000 10.00% $200
BeSPORT $64,000 20.00% $60
BeUtility $31,000 15.00% $110
Beyourself $39,000 10.00% $180
Bismillah $35,000 20.00% $240
Boffo $30,000 15.00% $120
Buzzy $32,000 9.00% $160
Totals $2,080
Var. Contrib. Adv. &
Costs Margin Promo. Contrib.
(mill.) (mill.) (mill.) (mill.)
$1,213 $299 $90 $209
$3,846 $3,469 $420 $3,049
$1,808 $640 $80 $560
$5,030 $1,540 $380 $1,160
$3,850 $1,565 $390 $1,175
$628 $587 $210 $377
$3,255 $868 $220 $648
$5,868 $2,340 $370 $1,970
$2,515 $1,349 $230 $1,119
$2,274 $1,070 $180 $890
$30,286 $13,728 $2,570 $11,158
Per Unit Margin Adv. & Per Unit Contrib.

Margin Pct. Promo. Contrib. Pct.
$5,971 19.7% $1,800 $4,171 13.8%
$24,780 47.4% $3,000 $21,780 41.7%
$8,004 26.2% $1,000 $7,004 22.9%
$8,461 23.4% $2,088 $6,373 17.7%
$15,653 28.9% $3,900 $11,753 21.7%
$29,363 48.3% $10,500 $18,863 31.1%
$6,199 21.0% $1,571 $4,628 15.7%
$9,750 28.5% $1,542 $8,208 24.0%
$9,638 34.9% $1,643 $7,995 29.0%
$9,731 32.0% $1,636 $8,095 26.6%
$11,421 31.2% $2,138 $9,283 25.4%
Sales
Adv. Adv. Promo. Forecast
(mill.) Theme (mill.) (000's)
$45 Quality 45 50
$290 Interior 130 140
$50 Interior 30 80
$250 Styling 130 182
$270 Styling 120 100
$70 Styling 140 20
$110 Styling 110 140
$240 Interior 130 240
$120 Interior 110 140
$60 Styling 120 110
$1,505 1065 1,202
DEALER PRICEBASECOST MARGIN ADV+PRO GROSS MARGADV PRO

26,125 22,596 349,371 250,000 99 130 120
30,600 22,596 640,320 80,000 560 50 30
30,400 22,596 624,320 210,000 414 130 80
25,300 22,596 267,696 190,000 78 120 70
DEALER GROSS
BASECOST MARGIN ADV PRO ADV+PRO
PRICE MARGIN
30,240 $24,269 298,530 $45 45 90,000 209
52,250 $27,470 3,469,228 $290 130 420,000 3,049
30,600 $22,596 640,336 $50 30 80,000 560
36,100 $27,639 1,539,938 $250 130 380,000 1,160
54,150 $38,497 1,565,320 $270 120 390,000 1,175
60,750 $31,387 587,264 $70 140 210,000 377
29,450 $23,251 867,860 $110 110 220,000 648
34,200 $24,450 2,339,904 $240 130 370,000 1,970
27,600 $17,962 1,349,278 $120 110 230,000 1,119
30,400 $20,669 1,070,410 $60 120 180,000 890
11,158
COST ALL
8,458 2,700
DEALER GROSS
PRICE MARGIN
30,240 $24,269 238,824 $45 45 90,000 149
52,250 $27,470 2,478,020 $290 130 420,000 2,058
30,600 $22,596 480,252 $50 30 80,000 400
36,100 $27,639 1,184,568 $250 130 380,000 805
54,150 $38,497 1,095,724 $270 120 390,000 706
60,750 $31,387 293,632 $70 140 210,000 84
29,450 $23,251 681,890 $110 110 220,000 462
34,200 $24,450 1,754,928 $240 130 370,000 1,385
27,600 $17,962 1,156,524 $120 110 230,000 927
30,400 $20,669 875,790 $60 120 180,000 696
7,670
COST ALL
8,458 - 788
Proj. Proj. Proj.
Sales Inv. Days
(000s) (000s) Inv. Comment
50 0 0
140 0 0
80 0 0
182 0 0 New
100 0 0 New
20 0 5
140 0 1
240 0 0 New
140 0 0
110 0 0
1202 0 0
Begin. Sched. Flex Proj.

Days Inv. Prod. Prod. Sales
Inv. Comment (000s) (000s) (000s) (000s)
105 BeAEV 13 34 2 50
617 Beaut 99 38 2 140
279 BeeVan 76 4 0 80
BeFIGHT 0 182 0 182
Beladona 0 92 8 100
51 BeSPORT 1 19 0 20
110 New BeUtility 32 108 0 140
Bismillah 0 230 10 240
shortage 10-
0 30% Boffo 0 140 0 140
140 Buzzy 36 70 3 110
179 Total 259 917 26 1202
SELISIH
SELISIH SALES-PRO
CALC CALC+10% SALES-PRO 10%
47 50.4 3 -0.4
137 140.8 3 -0.8
80 80.4 0 -0.4
228 250.8 -48 -70.8
110 121 10 -1
19 20.8 1 -0.8
131 140.9 9 -0.9
182 200.2 18 -0.2
128 140.8 12 -0.8
104 110.8 6 -0.8
1166 1256.9 14 -76.9
Sales Proj. Var.

Adv. Promo. Forecast Sales Revenue Costs
Theme (mill.) (000's) (000's) (mill.) (mill.)
Quality 45 47 BeAEV 47 $1,421 $1,141
Interior 130 137 Beaut 137 $7,158 $3,763
Interior 30 80 BeeVan 80 $2,448 $1,808
Styling 130 164 BeFIGHT 164 $5,920 $4,582
Styling 120 91 Beladona 91 $4,927 $3,534
Styling 140 19 BeSPORT 19 $1,154 $596
Styling 110 131 BeUtility 131 $3,857 $3,046
Interior 130 219 Bismillah 219 $7,489 $5,406
Interior 110 128 Boffo 128 $3,532 $2,299
Styling 120 104 Buzzy 104 $3,161 $2,150
1065 1,120 Overall 1,120 $41,071 $28,325
COST ALL
- 2,700 2,700
DEALER GROSS
PRICE MARGIN
28,500 $24,269 211,550 $15 10 25,000 187
52,250 $27,470 3,469,228 $290 120 410,000 3,059
30,600 $22,596 640,336 $50 30 80,000 560
35,150 $27,915 1,649,580 $250 130 380,000 1,270
53,200 $37,945 1,830,600 $270 110 380,000 1,451
58,740 $31,387 519,711 $70 100 170,000 350
29,450 $23,251 812,069 $110 110 220,000 592
33,250 $25,607 1,391,026 $240 120 360,000 1,031
27,600 $17,962 1,252,901 $120 110 230,000 1,023
30,400 $20,669 1,012,024 $60 120 180,000 832
COST ALL 10,354

8,261 2,093
80% 8575
COST ALL 19000
8,458 2,700
76%
DEALER GROSS
PRICE MARGIN
28,500 $24,269 211,550 $15 10 25,000 187
52,250 $27,470 3,469,228 $290 120 410,000 3,059
30,600 $22,596 640,336 $50 30 80,000 560
35,150 $27,915 1,649,580 $250 130 380,000 1,270
53,200 $37,945 1,830,600 $270 110 380,000 1,451
58,740 $31,387 519,711 $70 100 170,000 350
29,450 $23,251 812,069 $110 110 220,000 592
33,250 $25,607 1,391,026 $240 120 360,000 1,031
27,600 $17,962 1,252,901 $120 110 230,000 1,023
30,400 $20,669 1,012,024 $60 120 180,000 832
10,354
DEALER GROSS
PRICE MARGIN
31,350 $24,269 212,430 $180 130 310,000 - 98
55,100 $27,470 2,403,827 $320 140 460,000 1,944
30,600 $22,596 328,172 $150 140 290,000 38
35,150 $27,915 1,287,830 $270 150 420,000 868
57,000 $37,945 1,943,610 $290 120 410,000 1,534
60,800 $31,387 352,958 $170 130 300,000 53
29,450 $23,251 495,920 $230 130 360,000 136
35,150 $25,607 1,336,020 $260 140 400,000 936
28,520 $17,962 1,055,770 $200 120 320,000 736
33,250 $20,669 1,132,290 $140 120 260,000 872
7,019
Contrib. Adv. & Contrib.

Margin Promo. (mill.)
(mill.) (mill.)
$691 $93 $25 $68
$1,469 $1,325 $410 $915
$890 $315 $80 $235
$1,401 $344 $380 ($36)
$696 $263 $380 ($117)
$219 $178 $110 $68
$1,790 $477 $220 $257
$1,094 $310 $360 ($50)
$1,776 $953 $230 $723
$1,801 $848 $180 $668
$11,828 $5,107 $2,375 $2,732
Adv. Promo. Sales
Theme (mill.) Forecast
(000's)
Quality $110 28
Interior $100 53
Safety $100 39
Styling $160 50
Styling $110 18
Styling $150 63
Styling $60 7
Styling $110 77
Styling $130 131
Interior $120 42
Quality $110 99
Styling $120 87
$1,380 694
Proj. Proj.
Inv. Days
(000s) Inv. Comment
0 0
0 0
0 0
0 0 New
0 0 New
0 5
0 1
0 0 New
0 0
0 0
0 0
Contrib. Adv. &
Margin Promo. Contrib. Per Unit Var. Per Unit
(mill.) (mill.) (mill.) Revenue Cost Margin
$281 $90 $191 BeAEV $30,240 $24,269 $5,971
$3,395 $420 $2,975 Beaut $52,250 $27,470 $24,780
$640 $80 $560 BeeVan $30,600 $22,596 $8,004
$1,338 $380 $958 BeFIGHT $36,100 $27,939 $8,162
$1,393 $390 $1,003 Beladona $54,150 $38,838 $15,312
$558 $210 $348 BeSPORT $60,750 $31,387 $29,363
$812 $220 $592 BeUtility $29,450 $23,251 $6,199
$2,084 $370 $1,714 Bismillah $34,200 $24,686 $9,514
$1,234 $230 $1,004 Boffo $27,600 $17,962 $9,638
$1,012 $180 $832 Buzzy $30,400 $20,669 $9,731
$12,747 $2,570 $10,177 Overall $36,671 $25,290 $11,381
2,070.80 20%
4900 25%
4750
2,070.80 20%
SELISIH #8
ADV #8 PRO #8 ADV+PRO DAN #9
$15 10 25,000 285,000
$290 120 410,000 50,000
$50 30 80,000 210,000
$250 130 380,000 40,000
$270 110 380,000 30,000
$70 100 170,000 130,000
$110 110 220,000 140,000
$240 120 360,000 40,000
$120 110 230,000 90,000
$60 120 180,000 80,000
1,403.77 20%
Margin Adv. & Per Unit
Pct. Promo. Contrib.
19.7% $1,915 $4,056
47.4% $3,066 $21,715
26.2% $1,000 $7,004
22.6% $2,317 $5,844
28.3% $4,286 $11,027
48.3% $11,053 $18,311
21.0% $1,679 $4,520
27.8% $1,689 $7,825
34.9% $1,797 $7,841
32.0% $1,731 $8,000
31.0% $2,295 $9,087
Cabella
Current Results
Manufacturer Firm C MSRP ###
Platform No change Dealer Invoic $35,853
Model Class Sports Avg. Retail Pr $39,501
Engine (HP) 200 Advertising (mi $160
Interior Ratin 6 Promotion (mil $120
Quality Ratin 4 Unit Share of 55.00%
Trend
Sales Adv Promo Eng
Period (000's) MSRP (mill.) (mill.) Size (HP) Int Styl Safe Qual
Per. 7 96 $37,000 $110 $80 38 200 6 10 4 4
Per. 8 115 $37,740 $160 $120 38 200 6 10 4 4
Cafarza
Current Results
Platform Upgraded Dealer Invoic $37,050
Model Class AEV Avg. Retail Pr $40,974
Trend
Sales Adv Promo Eng
Per. 5 24 $39,000 $150 $100 40 140 5 10 4 7
Per. 6 155 $37,000 $150 $100 40 140 5 10 4 7
Per. 7 253 $38,000 $150 $100 40 140 5 10 4 7
*Per. 8 305 $39,000 $160 $110 40 140 5 11 4 7
Cafav
Current Results
Model Class Family Avg. Retail Pr $38,165
Size Position 57 Advertising Interior
Trend
Sales Adv Promo Eng
Per. -1 195 $31,361 $60 $40 49 165 4 2 2 2
Per. 0 139 $31,361 $60 $40 49 165 4 2 2 2
Per. 1 142 $32,000 $70 $50 49 165 4 2 2 2
*Per. 2 163 $32,000 $70 $50 52 175 6 5 5 5
Per. 3 193 $34,000 $70 $70 52 175 6 5 5 5
Per. 4 183 $34,000 $170 $90 52 175 6 5 5 5
Per. 5 178 $34,000 $180 $90 52 175 6 5 5 5
*Per. 6 240 $35,000 $185 $90 57 175 9 5 6 5
Per. 7 263 $37,000 $225 $110 57 175 9 5 6 5
Per. 8 254 $37,740 $240 $110 57 175 9 5 6 5
Cafiari
Current Results
Model Class Luxury Avg. Retail Pr $65,270
Trend
Sales Adv Promo Eng
Per. 6 86 $57,000 $210 $100 66 245 9 10 4 4
Per. 7 82 $60,000 $250 $100 66 245 9 10 4 4
Per. 8 78 $61,000 $270 $110 66 245 9 10 4 4
Camaja
Current Results
Model Class Utility Avg. Retail Pr $50,400
Trend
Sales Adv Promo Eng
Per. 7 57 $46,000 $120 $80 80 260 9 10 4 4
Per. 8 70 $48,000 $180 $110 80 260 9 10 4 4
Camini
Current Results
Model Class Minivan Avg. Retail Pr $29,120
Size Position 82 Advertising Safety
Trend
Sales Adv Promo Eng
Per. -1 174 $24,144 $40 $30 82 200 2 1 2 1
Per. 0 214 $24,144 $40 $30 82 200 2 1 2 1
Per. 1 214 $25,000 $40 $50 82 200 2 1 2 1
Per. 2 173 $25,000 $70 $50 82 200 2 1 2 1
Per. 3 125 $25,000 $70 $50 82 200 2 1 2 1
*Per. 4 110 $27,000 $100 $100 82 185 4 3 5 4
Per. 5 121 $27,000 $105 $100 82 185 4 3 5 4
Per. 6 180 $27,500 $130 $100 82 185 4 3 5 4
Per. 7 138 $28,000 $130 $120 82 185 4 3 5 4
Per. 8 137 $28,000 $130 $120 82 185 4 3 5 4
Caravan
Current Results
Trend
Sales Adv Promo Eng
Per. 2 88 $35,000 $60 $30 65 240 6 7 5 7
Per. 3 122 $38,000 $80 $40 65 240 6 7 5 7
Per. 4 99 $38,000 $80 $40 65 240 6 7 5 7
Per. 5 99 $39,000 $130 $80 65 240 6 7 5 7
Per. 6 95 $39,000 $135 $120 65 240 6 7 5 7
Per. 7 88 $40,000 $170 $120 65 240 6 7 5 7
Per. 8 88 $41,000 $180 $130 65 240 6 7 5 7
Cario
Current Results
Platform Upgraded Dealer Invoic $38,000
Trend
Sales Adv Promo Eng
Per. 4 286 $37,000 $110 $100 65 250 7 8 5 7
Per. 5 276 $38,000 $160 $100 65 250 7 8 5 7
Per. 6 246 $38,570 $200 $120 65 250 7 8 5 7
Per. 7 218 $38,570 $245 $120 65 250 7 8 5 7
*Per. 8 264 $40,000 $260 $150 60 250 8 11 5 6
Climax
Current Results
Trend
Sales Adv Promo Eng
Per. -1 102 $45,997 $80 $20 74 240 4 2 2 2
Per. 0 129 $45,997 $80 $20 74 240 4 2 2 2
Per. 1 112 $50,000 $95 $5 74 240 4 2 2 2
Per. 2 81 $50,000 $95 $5 74 240 4 2 2 2
Per. 3 85 $52,000 $180 $80 74 240 4 2 2 2
*Per. 4 107 $54,000 $200 $100 74 230 7 5 4 4
Per. 5 104 $54,000 $210 $100 74 230 7 5 4 4
Per. 6 142 $55,000 $250 $100 74 230 7 5 4 4
Per. 7 126 $57,000 $280 $100 74 230 7 5 4 4
Per. 8 123 $58,000 $290 $110 74 230 7 5 4 4
BeSPORT
Current Results
Manufacturer Firm B MSRP ###
Trend
Sales Adv Promo Eng
Per. 5 8 $85,000 $100 $80 48 260 5 7 5 5
Per. 6 10 $85,000 $70 $130 48 260 5 7 5 5
Per. 7 9 $75,000 $140 $130 48 260 5 7 5 5
Per. 8 7 $64,000 $60 $50 48 260 5 7 5 5
per 9 12 $64,000 170` $130
BeAEV
Current Results
Model Class AEV Avg. Retail Pr $29,604
Size Position 33 Advertising Quality
Trend
Sales Adv Promo Eng
Per. 6 35 $31,000 $90 $80 33 145 2 4 4 5
Per. 7 47 $31,000 $160 $110 33 145 2 4 4 5
Per. 8 28 $29,000 $15 $10 33 145 2 4 4 5
per 9 40 $33,000 170 120
Boffo
Current Results
Trend
Sales Adv Promo Eng
Per. -1 95 $35,003 $60 $40 49 200 4 3 2 2
Per. 0 85 $35,003 $60 $40 49 200 4 3 2 2
Per. 1 102 $35,003 $100 $50 49 200 4 3 2 2
*Per. 2 147 $32,000 $150 $80 47 195 5 4 3 3
*Per. 3 187 $32,000 $170 $90 45 190 6 5 4 4
Per. 4 173 $33,900 $180 $100 45 190 6 5 4 4
Per. 5 133 $34,000 $190 $110 45 190 6 5 4 4
*Per. 6 94 $34,000 $180 $100 43 185 5 4 4 4
Per. 7 110 $31,000 $190 $110 43 185 5 4 4 4
Per. 8 99 $30,000 $120 $110 43 185 5 4 4 4
per 9 100 $31,000 $200 $120
Beladona
Current Results
Platform New Dealer Invoic $53,200
Trend
Sales Adv Promo Eng
Per. 8 18 $56,000 $270 $110 69 246 9 10 5 5
50 60,000 290 120
BeFIGHT
Current Results
Trend
Sales Adv Promo Eng
Per. 8 50 $37,000 $280 $160 68 256 9 10 5 5
BeeVan
Current Results
Trend
Sales Adv Promo Eng
Per. 3 121 $25,000 $100 $80 80 195 3 2 4 2
Per. 4 137 $27,000 $100 $80 80 195 3 2 4 2
*Per. 5 84 $32,000 $120 $100 70 185 6 4 5 4
Per. 6 52 $37,000 $130 $80 70 185 6 4 5 4
Per. 7 99 $27,500 $130 $120 70 185 6 4 5 4
Per. 8 39 $34,000 $140 $130 70 185 6 4 5 4
$150 $140
BeUtility
Current Results
Trend
Sales Adv Promo Eng
Per. 7 108 $33,600 $210 $100 58 230 3 7 4 3
Per. 8 77 $31,000 $110 $110 58 230 3 7 4 3
per 9 110 33000 230 130
Beaut
Current Results
Trend
Sales Adv Promo Eng
Per. -1 168 $38,385 $80 $20 62 240 2 4 2 2
Per. 0 145 $38,385 $80 $20 62 240 2 4 2 2
*Per. 1 160 $45,000 $100 $40 64 245 3 4 3 3
*Per. 2 174 $52,000 $160 $80 66 245 4 5 4 4
*Per. 3 181 $53,000 $200 $120 68 240 5 6 5 5
*Per. 4 167 $55,000 $300 $150 68 235 6 7 6 6
*Per. 5 112 $58,000 $320 $150 68 230 7 7 6 6
*Per. 6 38 $67,000 $300 $100 70 235 8 8 6 6
Per. 7 59 $60,000 $270 $130 70 235 8 8 6 6
Per. 8 53 $55,000 $305 $105 70 235 8 8 6 6
100 $58,000 $320 $120
Buzzy
Current Results
Trend
Sales Adv Promo Eng
Per. -1 136 $34,652 $40 $30 54 190 3 3 2 3
Per. 0 144 $34,652 $40 $30 54 190 3 3 2 3
Per. 1 142 $35,000 $50 $30 54 190 3 3 2 3
Per. 2 98 $35,000 $60 $40 54 190 3 3 2 3
Per. 3 94 $36,000 $40 $30 54 190 3 3 2 3
*Per. 4 99 $40,000 $200 $150 42 190 4 6 4 4
Per. 5 119 $40,000 $120 $100 42 190 4 6 4 4
Per. 6 100 $40,000 $80 $110 42 190 4 6 4 4
Per. 7 95 $35,000 $130 $110 42 190 4 6 4 4
Per. 8 87 $32,000 $110 $70 42 190 4 6 4 4
$140 $120
Bismillah
Current Results
Trend
Sales Adv Promo Eng
Per. 8 42 $35,000 $240 $120 45 170 9 5 8 5
37000 260 140
see cario
Segment Details for Enterprisers (5) Segment Details for Si
Preferred Vehicle Classes Preferred Vehicle Classes

Class Exp. Price Preferred Most Leading Class
Attribute
Utility $26,000–$40,000 48–68 Styling Awesome Utility
AEV $26,000–$38,000 33–53 Styling Cafarza Truck
Luxury $41,000–$61,000 56–76 Styling Cafiari Sports
Family $18,000–$28,000 25–44 Styling Cafav
Preferred Vehicle Classes Utility

Class Exp. Price Preferred Most Leading Utility
Range Veh. Size Important Vehicle Utility
Attribute
Family $30,000–$46,000 49–65 Interior Cafav Luxury
Utility $34,000–$52,000 67–87 Styling Cario Luxury
Minivan $33,000–$49,000 52–72 Interior Caravan Family
Sports $60,000–$90,000 39–59 Styling BeSPORT Family
Family
Segment Details for Families (2)
Truck
Preferred Vehicle Classes Truck
Range Veh. Size Important Vehicle Truck
Attribute
Family $21,000–$31,000 29–49 Safety Efizz
Economy $15,000–$23,000 12–32 Safety Alec
Minivan $23,000–$35,000 68–88 Safety Camini
Research has
identified
potential new
consumer
microsegmen Vehicle Est. Exp. Price Approx.
ts.
Segment Class Units Range Veh Size
(000's)
1A Value Seekers (1) AEV 425 $14,000–$22,000 8–28
5T Enterprisers (5) Truck 118 $28,000–$42,000 63–83
5F Enterprisers (5) Family 121 $18,000–$28,000 25–44
30,080 PER 8 32000 50 50


Attribute
$18,000–$28,000 34–54 Performance Awesome
$18,000–$26,000 51–71 Performance Detonka
$26,000–$40,000 24–44 Performance Cabella
$18,000–$28,000 34–54 Performance Awesome 3U 37000

$26,000–$40,000 48–68 Styling Awesome 5U beUtility
$34,000–$52,000 67–87 Styling Cario 4U beFIGHT
$41,000–$61,000 56–76 Styling Cafiari 5L

$46,000–$70,000 68–80 Interior Climax 4L
$18,000–$28,000 25–44 Styling Cafav 5F

$30,000–$46,000 49–65 Interior Cafav 4F
$21,000–$31,000 29–49 Safety Efizz 2F
$18,000–$26,000 51–71 Performance Detonka 3T

$28,000–$42,000 63–83 Styling Detonka 5T 115
40000 115 styling
Most
Important
Attribute
Quality
Styling 68
Styling
33 145 2 4 4 5 6%
DEALER BASECOST GROSS
PRICE SALES MARGIN ADV+PRO
DISC PRICE MARGIN
5% 42,000 115 39,900 24,583 1,761,455 240,000 1,521
5% 41,000 115 38,950 24,925 1,612,875 240,000 1,373
5% 40,000 115 38,000 24,925 1,503,625 240,000 1,264
5% 39,000 115 37,050 24,925 1,394,375 240,000 1,154
5% 38,000 115 36,100 24,925 1,285,125 240,000 1,045
5% 37,000 115 35,150 24,926 1,175,760 240,000 936
NEWS 115
Truck $18,000–$26,000 51–71 Performan Detonka 3T

Truck $28,000–$42,000 63–83 Styling Detonka 5T
ESTRUCK Per. 7 297 $28,200 $100 $100 83

DETONKA *Per. 7 266 $25,000 $100 $100 66
ARMOHIDE *Per. 7 173 $26,910 $60 $40 83
BENKWAT 70
Benkwat
New Vehicle T 68 300 4 10 4
Launching P#9
ARMOHIDE
Trend
Sales Adv Promo Eng
Period MSRP Size Int Styl
(000's) (mill.) (mill.) (HP)
Per. 5 96 $26,910 $100 $75 90 285 3 3
Per. 6 108 $25,910 $100 $75 90 285 3 3
*Per. 7 173 $26,910 $60 $40 83 295 3 6
DETONKA
Trend
Sales Adv Promo Eng
(000's) (mill.) (mill.) (HP)
Per. -1 363 $19,572 $60 $30 66 185 1 1
Per. 0 368 $19,572 $60 $30 66 185 1 1
Per. 1 361 $19,572 $60 $30 66 185 1 1
*Per. 2 424 $19,000 $80 $40 66 205 1 3
*Per. 3 458 $20,500 $100 $40 66 210 1 4
*Per. 4 500 $22,500 $100 $40 68 215 2 5
*Per. 5 331 $24,000 $100 $100 68 220 3 5
Per. 6 269 $25,000 $100 $100 68 220 3 5
*Per. 7 266 $25,000 $100 $100 66 230 4 6
ESTRUCK
Trend
Sales Adv Promo Eng
(000's) (mill.) (mill.) (HP)
Per. -1 272 $21,843 $60 $20 75 280 1 1
Per. 0 322 $21,843 $60 $20 75 280 1 1
Per. 1 313 $22,500 $60 $20 75 280 1 1
*Per. 2 344 $24,000 $60 $35 77 285 2 2
*Per. 3 378 $25,000 $80 $75 79 290 2 3
*Per. 4 392 $27,000 $80 $75 81 295 2 4
*Per. 5 294 $28,200 $80 $75 83 300 2 5
*Per. 6 330 $28,200 $90 $75 83 300 3 5
Per. 7 297 $28,200 $100 $100 83 300 3 5
300 3 5 5 5 18 5T
230 4 6 5 5 20 3T
295 3 6 5 6 20 5T
300 4 10 4 4 22
4 $24,583 $63
Safe Qual
4 3
4 3
5 6
Safe Qual
1 1
1 1
1 1
2 1
3 2
4 3
5 4
5 4
5 5
Safe Qual
1 2
1 2
1 2
2 3
3 4
3 5
4 5
5 5
5 5
Research
has
identified
potential
PERIODE 7 new
consumer Vehicle Est. Exp. Price Approx.
microseg
ments. Segment Class Units Range Veh Size
(000's)
5F Enterprisers (5) Family 121 $18,000–$28,000 25–44
PERIODE 6
Vehicle Est. Exp. Price Approx.
(000's)
4U High Income (4) Utility 122 $34,000–$50,000 68–88
PERIODE 5
(000's)
5A Enterprisers (5) AEV 218 $25,000–$37,000 32–52
4U High Income (4) Utility 120 $34,000–$50,000 70–90
PERIODE 4
Vehicle Est. Exp. Price Approx. Most
Importan
t
(000's) Attribute
4S High Income (4) Sports 16 $57,000–$85,000 44–64
PERIODE 3
Importan
t
(000's) Attribute
PERIODE 2
Segment
Importan
t
(000's) Attribute
PERIODE 1
(000's)
4M High Income (4) Minivan 95 $29,000–$43,000 52–72
Most
Important
Attribute
Quality 78
Styling
Styling
Most
Important
Attribute
Quality 129
Styling
Styling
Most
Important
Attribute
Styling
Quality
Styling
Styling
Styling
Quality
Styling
Styling
Quality
Styling
Styling
Quality
Most
Important
Attribute
Styling
Styling
Interior

Data Formula Stratsim 0511

Diunggah oleh

Informasi Dokumen

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

Data Formula Stratsim 0511

Diunggah oleh

Hak Cipta:

Format Tersedia

Per. 0 Per. 1 Per. 2 Per. 3 Per. 4 Per.

Materials Cost 2.5% 1.0% 1.0% 2.0% 0.0% 6.0%

Term Coef Coef T-Value P-Value VIF

Periode 6 1.5% 1.5% 6.0%

2.0% -1.5% 3.0% $4.25 3,819

me Rate - 5486 Materials Cost

PRIME RATE - MATERIAL COST + LABOR COST + GAS PRICE

145 $38,385 $80 $20 62 240 2 4

129 $45,997 $80 $20 74 240 4 2

- INFLASI + PRIm-RATE- MATCOST + LABOR COST

Gas Price SALES LUXURY Coefficients

Car Sales = 229.0 - 333.3 GDP - 3600 Inflation + 666.7 P

Value P-Value VIF

Results for: Worksheet 2

The following terms cannot be estimated and were removed:

Source DF Adj SS Adj MS F-Value P-Value

Term Coef SE Coef T-Value P-Value VIF

SALES + DEL PRICE + DISC + Adv -

SALES Dealer Price Disc Adv Promo Size Engine I S

167 55000 52250 0.05 57964 300 150 Interior 68

CLIMAX SALES MRSP Dealer Price Disc Avg. Retail

Materials Cost 0.00% 6.00%

Dealer Car Sales (000's) 3,531 3,355

Materials Cost 2.00% 0.00% 6.00%

Dealer Car Sales (000's) 3,354 3,531 3,713

Materials Cost 1.00% 1.00% 2.00%

Dealer Car Sales (000's) 2,873 2,921 3,835

Adv Promo Adv. Theme Size Engine I S

Indicator GDP Inflation Prime Rate Cash Rate

Per. 1 (Last) 1.50% 1.50% 5.00% 2.00%

Per. 2 (Current) 2.00% 1.00% 4.00% 1.50%

Per. 3 (Forecast) 2.50% 2.00% 5.00% 2.50%

1.00% 1.50% $3.15 2,873

1.00% 1.00% $3.20 2,921

2.00% 2.00% $3.45 3,835

SALES - DEL PRICE - DISC

faktor error 3% 104 $ 51,300 5% 210 100

SALES - DEL PRICE - DISC

231 181 $ 48,760 8% 200 120

+ Adv + promo + Size + Engine + interior + Style

+ Adv + promo + Size + Engine + interior + Style

Term Coef SE Coef T-Value P-Value VIF

SALES Dealer Price Disc Adv Promo

BRANDS SALES Dealer Price Disc Adv

Promo Size Engine I S S Q S Q

- Adv + Promo + Size - Engine - I

o + 2.89 Size - 2.055 Engine

Sales Adv Promo

Sales Adv Promo

#5 Val Mkt Dealer Avg Sell Adv. Adv.

Val Mkt Dealer Avg Sell Adv. Adv.

Val Mkt Dealer Avg Sell Adv. Adv.

Val Mkt Dealer Avg Sell Adv. Adv.

#3 Val Mkt Dealer Avg Sell Adv. Adv.

Val Mkt Dealer Avg Sell Adv. Adv.

Sales Adv Promo Eng

SALES DEALERPRICE ADV PRO SIZE ENG

SALES 132.449 149.369

(Constant) -635.495 -635.495

SALES DEALERPRICE ADV PRO SIZE ENG

ADV 2.200 0.000 1.980

Sales Adv Promo Eng

Int Styl Safe Qual MSRP

INT STYL SAFE QUAL