PROJECT REPORT

ON

“THE STUDY OF CUSTOMER SATISFACTION FOR

FASTRACK

WATCHES IN ALLAHABAD”

For The Partial Fulfillment Of The Degree Of Masters Of Business Administration

(Session:- 2013-15)

Under the Guidance of Submitted By

Ms. Anshita Shrivastava Mohd. Mokhtar
Asst. proff, MBA Department Roll. No.1331070017
(DRCEM) MBA 2nd year 4th sem.

DR. RIZVI COLLEGE OF ENGINEERING & MANAGEMENT

KARARI, KAUSHAMBI (212206)

 DECLARATION

I, hereby declare that the project work, entitled “THE STUDY OF CUSTOMER
SATISFACTION FOR FASTRACK WATCHES IN ALLAHABAD” for the degree of
MASTER OF BUSINESS ADMINISTRATION is my original work.

All the data have been collected by me and I have not copied it from any project report submitted
by anyone to any other university.

Signature of the Candidate-

Place-
Date-
 ACKNOWLEDGEMENT

All praise and honour to Almighty God who guided me throughout this project.

I am indebted to my Guide Asst. Prof, Ms. Anshita for her support and guidance
at each stage of the project work failing which project completion would have been
a rather difficult task.

I am also indebted to my Parents and my Beloved Friends for their care and
encouragement.

Name of the Candidate:

Roll No:
 PREFACE

During my research, I got practical knowledge about strategies. Research provide n

opportunity to a student to demonstrate application of his/her knowledge, skills &
competendies. In this report, I have mentioned the customer satisfaction of fastrack
watches in Allahabad.

Learning is a process, which continues throughout the life. Basically getting the
practical knowledge of the business environment. Project work is the best way to
practice what we have learnt. A project is a scientific and systematic study of real
issue or a problem intended to resolve the problem with applications of
management knowledge and skills into the application to solve whatever problem
comes in the organization.
 TABLE OF CONTENT

S.N. CONTENT PAGE No.

Executiv e Summary 1

2-5
1 Introduction

6-26
2 Company profile

27-51
3 Introduction of the Topic

52-53
4 Objective and Limitations of the Study

54-57
5 Research Methodology

58-71
6 Data Analysis

72-74
7 Findings and Conclusion

75-76
8 Suggestions

77-78
9 Bibliography

79-83
10 Annexure