Anda di halaman 1dari 7



Chapter 1


“What’s my style is not your style, and I don’t see how you can define it. It’s something

that expresses who you are in your own way.” Iris Affel once put it. This implies that we do

not have any right to judge someone on how they bring up their self through the dresses or

clothes they wear. Either it is branded or not. Wearing such clothes is their way to express

their self to everyone. We all know that fashion is very essential to this generation most

especially to the millennial’s. They tend to sacrifice everything in order for them to be in on

what is trend or new fashion.

Nowadays, there are lots products around us. But how do we know that those products

are branded or not? According to the dictionary, branded products are those products

sourced directly from branded sole suppliers or official authorized distribution. While

unbranded products are good with identical specifications available with multiple suppliers

and distributors. Supporting this finding is a claim of Kap Ferrer and Keller defined branded

products as a fulfillment of customer satisfaction. In relation to it, that branded products

because expensive products have its good quality and it has a long-lasting endurance
compared to the other. In most people of the world, they are in favor of buying a branded

product because they believe expensive products are more useful than the cheaper one.

According to Psychology, perception to the way sensory information is organized,

interpreted, and consciously experienced. This definitions suits to the idea of exerts. “Your

brands perception increases accordingly, do it artisanal way to level up your brand. The

study of set Godin defined a brand as a set of “expectations, memories, stories and

relationships” that in combination drive the decision to choose a particular company

product or service. Brand perception is owned by consumers, not brands. Regardless of

your message, whatever people are thinking and saying about your brand, that is your

brand. Surveys and focus groups can form an important part of any strategy in measuring

and improving brand perception. Due to the ideas being mentioned above, the researchers

conducted this study to asses the perception of students towards the meaning of branded



Wearing of branded clothes is what other possess. It is their way to show-off their self to

everyone. This study claims that the following student’s perceptions towards the wearing of a

branded clothes. The students have different perception about this.

The Grade 12 Senior high School Students, wherein they perceived about the branded

Grade 12 Senior High School
Students perceptions towards
wearing of Branded Clothes

Grade 12 Senior Wearing Branded

High School Clothes


This study is focused mainly on the perceptions of the Grade 12 Senior High School

students of Christ the King College towards branded clothes. Particularly on wearing on it. T

does not cover other issues aside the things have been mentioned above.


To facilitate better comprehension of the concepts and important ideas in this work,

the following terms conceptually and/or operationally defined:

Perceptions. This term refers to the respondent’s perceptions on how they perceived the

wearing of a branded clothes.

Students. The people who studies something and attends classes or to school regularly. In this

study the Grade 12 senior High School students of Christ the King College are the respondents.

School. It is an institution where the students study and it is where the researchers can fine

their respondents and where they can conduct their research.

Branded It is an adjective word use to describe a well-known brand name or products.

Clothes Meriam Webster dictionary defines clothes as the things that people wears to

cover their bodies.

Chapter 3


This chapter deals with Research design. Sampling Procedure, Data Collection and Research



The research implemented the random sampling procedure with the use of survey

questionnaire which were distributed to the respondents in order to attain the main objective

of the study. The researchers qualitative and quantitative research design. It is qualitative in the

sense that it describes the perceptions of the students towards the school policies. It also

quantitative in the sense that frequency of the respondents’ responses was being computed to

arrive at the accurate results.


The research was conducted at Christ the King College a pioneering grade 12 Senior

High School batch of the K-12 program. This was conducted during the first semester of

Academic School year 2018-2019 at 9014 Gingoog City Misamis Oriental.


First and foremost, the researchers created the self-made questionnaire and self-

administered this to the respondents. The respondents were given time to fill out the
questionnaire at the same time assisted them with the filling in of answers. After the

respondents have answered the questionnaire and collected all the answer.


The Grade 12 Senior High school of Christ the King College of the school year 2018-

2019 are the respondents of subject of the study. This is only composed of one year level which

is the Grade 12 students that comprise 3 strands HUMMS, STEM and ABM.


In order to answer the specific sub-problem to this study. The survey questionnaire

consists of questions aimed at gauging the Grade 12 Senior High School Students perceptions

towards wearing branded clothes. Each questionnaire has the following part: the first part of

the questionnaire is the socioeconomic profile of the respondents (Age, Sex, Year Level, Brand

of the clothes if any...) The last part comprises the student’s perceptions towards the wearing

of branded clothes.


Data that will be collected will be converted to percentage and will to percentage and

will be presented in tabular and graphical form for simple presentation.

1. To determine the percentage they will be using the formula

P= X 100

P= Percentage

F= Frequency

N= No. of Respondents

Most of our data will be represented using frequency distribution and percentage.