SUMMER TRAINING PROJECT REPORT

ON
HAFIZIA ART AND CRAFTS PVT.LTD.
Submitted In Partial Fulfillment for the Award of the degree of

‘’Master of Business Administration’’

2018-19

SUBMITTED TO

Dr.A.P.J Abdul Kalam Technical University, Lucknow

UNDER GUIDANCE OF SUBMITTED BY
Mr. Niraj Dubey Pashupati Nath Shukla
H.O.D of M.B.A Department Roll.no. 1766670214

. S.R.M.Business School M.B.A 2nd Year CRED HEART

DEGREE COLLEGE
Bakshi Talab Lucknow
( AFFILIATED TO A.P.J.ABDUL KALAM TECHNICAL UNIVERSITY )
 Acknowledgement
I gratefully acknowledge the valuable guidance, at very stage of my project work,

from my guide Mr. Niraj Dubey professor, Head of Department of MBA., S.R.M

Business School, Lucknow, who was always prepare to extend promote support for

giving me an opportunity to work on this project titled “HAFIZIA ART AND CRAFTS

PVT.LTD.”. Her structured thinking, academic insight and keen perception have

helped me immensely in direction for the study and her suggestions and comments

have added tremendous value to the project.

I also wish to express my sincere and special thanks, whole hearted to our reverent

respected for his in depth and enlighten, best valuable guidance, encouragement,

criticism that without his suggestion and co-operation this report would not have

come to existence and dissertation is not possible.

I am grateful to those who helped me directly or indirectly.

Pashupati Nath Shukla

1766670214
M.B.A 2Nd yr
 DECLARATION

Pashupati Nath Shukla, student of M.B.A 2nd year, SRMBS., Lucknow , hereby

declare that the project work entitled “HAFIZIA ART AND CRAFTS PVT.LTD.” has

been completed based on actual study carried out by me which is recurred for the

award of M.B.A degree affiliated to A.K.T University, Lucknow.

All the facts, data & information of this project

according to my knowledge and I have not submitted this matter for the award of

any other degree or diploma.

Pashupati Nath Shukla

M.B.A 2nd year

S.R.M.Business School Lucknow

 Preface

The project work is an integral part of the curriculum of M.B.A of A.K.T University

Lucknow. The study enables students to use the theoretical knowledge acquired in

the class room to the real life situation know to days and tomorrow business

enterprise is the understanding of the ever changing environment be to game

completive edge. Built to the strength of their product/service achieving marketing

success are development an organization what it is. The department of M.B.A

allocates the topic for the project

Pashupati Nath Shukla

Roll No. 1766670214

M.B.A 2nd year

 TABLE OF CONTENT

1.Introduction

2.Company Profile

3.Objective of the study

4.Training Methodology

5.Problems and Limitations

6.Data Analysis & Interpretations

7.Findings

8.Suggestions/Recommendations

9.Conclusion

10.Bibliography

11.Questionnaire
 Introduction

The exclusive tradition of quality and refined work is the world of

Hafizia.

We are a distinguished manufacturer and exporter of outstanding range of

home furnishing products with a strengthened hold on Rugs, Carpets,
Cushions & Throws. Set up in 1992 with its manufacturing base in the hub
of the Indian weaving industry, Sitapur (U.P), we have exclusive products
catering to a discerning export market.

Superior quality and innovative designs is our benchmark we follow for

customer contentment.

Contact

785, Pakka Bagh, Old City,

Contact: Umair Akram
Tel.: +91 5862 272 271, 270 498
Fax: +91 5862 271 218
Salempur Aliraza, Nagra Road,
Sitapur - 261001 (UP) INDIA
Contact: Ubaid Akram
Tel.: +91 5862 242812
Email: info@hafizia.com
 VISION OF HAFIZIA ART AND CRAFTS
PVT. LTD.
“We would add more prodects related to home furnishing . Most of them
would be in Uttar Pradesh.

“we want to continue with a compound annul growth rate of over 30 percent
for the next four to five years band expend our network in the district level
towns of the country,”

Hafizia Art and Crafts Pvt.Ltd. which is primarily in (Home furnishing ) where
hand tufted and crafted products demand are high .

“it may be an additional sources of revenue. We are thinking on those lines

but nothing concrete has happened till now,” he said.

The company currently makes 15 types of products . 11 products incarpet

and 4 products in rugs. And the company trying to make more products
according to customer need .

Last fiscal, the company had added some new products. On being asked
that weather Hafizia Art and Crafts Pvt.Ltd. is facing competition from various
companies, when he starts his compay at that time competition is not so high
but time to time competition is going high and now a days there are a lots of
companies hand crafted products , carpets shaggy polyster etc in sitapur.

The company would focus on it unique design, competitive price and features
to expend its base on the products. It has expend portfolio and moreover it
would focus more on exclusive tie ups with home furnishing .
MISSION OF HAFIZIA ART AND CRAFTS
PVT.LTD
 To be the lowest priced wholesaler in the area of operation / city /
region .
 It is our continuous endeavor to investigate, identify & make available
new product categories for customer’s everyday use and at the best
value then anybody else.
 Provide better customer service with product and service and create
good will.

So the mission is very important in

the business and in third point we can see that the customer is king of the
market so without customer any thing is not possible. If v-mart provide
better customer service then Hafizia Art and Crafts Pvt.Ltd achieve good
will in future.
 Company Profile

The exclusive tradition of quality and refined work is the world of

Hafizia.

We are a distinguished manufacturer and exporter of outstanding range of

home furnishing products with a strengthened hold on Rugs, Carpets,
Cushions & Throws. Set up in 1992 with its manufacturing base in the hub
of the Indian weaving industry, Sitapur (U.P), we have exclusive products
catering to a discerning export market.

Superior quality and innovative designs is our benchmark we follow for

customer contentment.

HISTORY

2012

Achieved SA 8000 Certification.

2012

Set up new in house sampling unit with the capacity of 25 loom.

2010

Achieved ISO 14001 & Good Weave Certification.

2009

Achieved ISO 9001: 2008 Certification and BSCI Certification.

2009

Participated for the first time in Domotex - Hannover, Germany.

2008
Opened a new showroom in Gurgaon for customer convenience.

2007

Exhibited for the first time in Heimtextil - Frankfurt, Germany.

2006

A new dyeing unit established having dyeing capacity of 3 MT per day.

2005

Participated for the first time in Heimtextil India. Established a new unit with
110 looms for Jacquard woven rugs in addition to existing 357 pit looms.

2005

Hafizia Art & Crafts changed its formation into a Private Limited company
and hence forth known as Hafizia Art & Crafts Pvt. Ltd.

2004

Exhibited for the first time in International Exhibition, Carpet Expo

organized by CEPC in New Delhi.

1999

First direct order exported to France.

1998

A new factory of about 2, 15,000 sq. feet was established to meet high
demand for Hand Woven rugs.

1993

Hafizia indirectly manufactured for IKEA and supported directly and

indirectly around 500 families.
1992

Mr. Hafiz Mohammad Akram laid the foundation of Hafizia Art & Crafts for
manufacturing and trading of handloom durries in Sitapur on a very small
scale, and started supplying to domestic exporters.

DYEING
Our in-house dyeing facility which includes cabinet type yarn dyeing has a
capacity of 3 MT per day. We offer superlative and highly upgraded
dyeing for yarns. To keep environment safe, we have EFFLUENT
TREATMENT PLANT (ETP). ETP discharges used water after process.
WEAVING

We have strong tie-ups with a broad network of nearly 3000 looms in the
textile centres of Sitapur. These include Frame Handlooms, Pit
Handlooms, Jacquard Looms & Dobby Handlooms. To further strengthen
our capacity, two in-house weaving sheds capable of producing 150 looms
each are being constructed. Our production capacity is expected to
elevate to 1, 03,000 sq. mt. per month from existing 80,000 sq. mt. per
month with these invincible looms.

FINISHING & PACKAGING

We provide customized and individualized packaging for each buyer as

per the desired and required specifications. Our packaging facility is
spread over an area of 3500 sq. mt. We keep a close watch on security
issues. For this we have a thorough process of scanning 100% packed
pieces through metal detector. Along with that, we keep proper record of
all sharp tools.
 PRODUCTS
 Carpets
o Polyester Shaggy Carpets
o Rangoli Carpets
o 3D Shaggy Carpets
o 4D Shaggy Carpets
o 5D Shaggy Carpets
o Elegance
o Woollen Carpets
o Box Loom Carpets
o Mix Braided Carpets
o Mix Dhamru Carpets
o Mix Shaggy Carpets

 Rugs
 Cushions
 Curtains
 Bathmat
 Bedspreads
 Carpets

 Our company is one of the leading manufacturer of comprehensive

range of superior quality Shaggy carpets Our range comprises woolen
shaggy, polyester shaggy, shaded shaggy, woolen shaggy-red,
polyester shaggy – stylish, polyester shaggy, polyester shaggy – black
& white, polyester dhamroo shaggy, polyester shaggy – square shape,
polyester shaggy – white, flag shaggy, cotton chenille shaggy, viscose
shaggy carpets, tiger shaggy collection, leather shaggy collection,
leather shaggy collections, leather shaggy collection – shiny, leather
shaggy Polyester Shaggy Carpets, 3D Shaggy Carpets, 4D Shaggy
Carpets, 5D Shaggy Carpets, Woollen Carpets Box Loom Carpets, Mix
Braided Carpets, Mix Dhamroo Carpets, Mix Shaggy Carpets Loom
Carpets, Woolen Loom Carpets, Hand Tufted carpets, Hand Woven
carpets. These products are made of high quality texture and are
available in various sizes and colors.
Polyester Shaggy Carpets
Rangoli Carpets

3D Shaggy Carpets
4D Shaggy Carpets
5D Shaggy Carpets
Elegance
Woollen Carpets
Box Loom Carpets

Mix Braided Carpets

Mix Dhamru Carpets
Mix Shaggy Carpets
Rugs

Rugs add contemporary style to any room with their solid colors and unique
texture, while the thick, fluffy pile feels sensational on your feet. Make that
first step out of bed something to look forward to! With a variety of materials
to choose from, you are sure to find the perfect rug for your home.
woven rugs, jacquard rugs,Punja rugs, Contemporary Area Rug ,Persian
Rug ,Shag Area Rug Jute rugs, coir rug, sisal rugs, chindi rugs (rag rugs)
Cushions
Curtains
Bathmat

Designed to perfection, our collection of designer bath mats imbibes

traditional designs with modern styling. Customized as per the
specifications of the clients, this range encompasses the most enchanting
designs and patterns.

Casual Bathmat, Floor Mats, Embroidered Bathmat

Modern Bathmat, Handcrafted Bath mat, Hand Made Bathmat Trendy

Bathmat

Multicolor Bathmat, Tufted Bathmat, Colored Bathmat, Coloured Bathmat,

Bathmat Bathroom mats

Reversible Bathmat

Designer Bathmat
Bedspreads
 Objective of study

1. To identify the financial strengths and weakness of the company.

2. Through the net profit ratio and the other profitability ratio,
understand the profitability of the company.

3. Evaluating company’s performance relating to financial statement

analysis.

4. To know the liquidity position of the company with the help of current
ratio.

5. To find out the utility of financial ratio in credit analysis and

determining the
financial capacity of the firm.
 Hypothesis

My hypothes is about the HAFIZIA ART AND CRAFTS PVT.LTD. is

that-:

 The company has managing working capital very well.

 The ratio analysis should be in their standard values.

 Training Mathodology

Research methodology is the way of systematical solves the research

problem. It may be under stood as a science of studying to how research is
done scientifically. In it we study the various steps that are generally adopted
by a researcher in studying his research problem along with the logic behind
them.

In research methodology we not talk of the research method but also

consider the logic behind the methods we use in the content of our research
study and explain why we are using a particular method and why we are not
using others so that research result are capable of being evaluated either by
the researcher him self or by others.

Secondary data are those which have been collected by someone else and
which have already been passed through the statistical process.
 Problems and limitations

While making my research I met with certain limitations by the effect of

which the errors are generated. The following are the limitations which
I faced during my research -:

 The time limit was of one half month .

 The company not allowed me to use their some documents related to
finance which was secret and can only used by the senior officers.
 To perform any step related to research written information should be
provided to them.
 I was not allowed to interfere in their computer systems without a
written permission and only selected data can be allowed to be used.
 There are many work related to merchant which are not repeat in my
time such some order related to products .
 I was not allowed to give any suggestion to the company .
 Data Analysis& Interpretation

Data Collection-:

 Data collection is an important aspect of any type of research study.

 Inaccurate data collection can impact the result of a study and

ultimately lead to invalid results.

 Data collection methods for impact evaluation very along a continuum.

At the one end of this continuum are quantitative methods and at the
other end of the continuum are qualitative methods for data collection.
 Primary Data

The considerable and divers array of primary data methods includes, e.g.
true experiments such as randomized controlled trials and other controlled
trials; other prospective but uncontrolled trials; other prospective but
uncontrolled trials observationalstudies such as control, cross sectional
studies, and surveillance studies and similar design such as case series and
single case report or anecdotes. This methods can be described and
categories in turns of multiple attributes or detention, such as whether they
are prospective or retrospective, interventional or observational, controlled
or uncontrolled, and other attributes noted bellow. Some these methods
have alternative names and many studies employee nearly limit less
combination of these attributes.

Primary data used in this project is mainly collected through

questionnaire which has been taken with the help of sample size.
Which has been taken and after that the entire data has been
manipulated
 Secondary Data

Secondary data originally collected for a different study, used again for a new
research question.

• Service district statistics including basic client counts attributes

demographics social conditions and lots of program information.

• Other social and economic indicators, consumer price index,

unemployment figures, inflation indicators, income figure etc.

• Resource inventories and other needs assessments.

• Opinion pools taken by others.

• Budgets.

 The secondary data used in this project is-:

 Through internet
 Company profile of HAFIZIA ART AND CRAFTS PVT.LTD.
 Personnal experience
SUGGESTIONS

 Company need to spend lot on advertising and promotion to create

brand image of its products.

 Make frequent advertisement in both print and electronic media.

 Need to attend more internation textile fairs .

 Making stools in corporate meals like trade fair may be beneficial to

create brand image of it product.

 Need to provide additional offers and discounts as per customer’s

requirement.

 Need to include varieties of similar item.

 Deliver products timely

 Provide better customer service.

 Maintained proper display to create impulse.

 Capacity to Full fill any order regarded our products

 Findings

 Most of the customers buy there requirement in Hafizia Art And Crafts
Pvt.Ltd. in the basis of weekly and monthly basis. Customer realized
that Hafizia Art And Crafts provide qualitative product and service with
responsible price.

 At present time Hafizia Art And Crafts Pvt.Ltd provide different type of
product assortments to the customers.

 Hafizia Art And Crafts Pvt.Ltd is hypermarket as it provides various

kinds of goods like-: shaggy Carpets , curtains , rugs , cusions etc item
and many more. It competes with all the specially company of different
products which provides goods at a discounted rate all through the
year.

 Hafizia Art And Crafts Pvt.Ltd mainly deals with international buyers
group people who want qualitative product with responsible cost.

 The customers are response for most powerful Showroom catlog .

Hafizia Art And Crafts Pvt.Ltd. we can also interpret that the Bhagwati
Exports comparison is more powerful attract with competors and
tendors .
CERTIFICATIONS

Good Weave License

ISO 14001 : 2004

 Suggestions/Recommendations
 Company need to spend lot on advertising and promotion to create
brand image of its products.

 Make frequent advertisement in both print and electronic media.

 Need to attend more internation textile fairs .

 Making stools in corporate meals like trade fair may be beneficial to

create brand image of it product.

 Need to provide additional offers and discounts as per customer’s

requirement.

 Need to include varieties of similar item.

 Deliver products timely

 Provide better customer service.

 Maintained proper display to create impulse.

 Capacity to Full fill any order regarded our products

 Recommendations

Company is posting good results year on year. With its current issue, the

equity would increase by Rs 18 Corers (approx)which brings the P/E ratio to

Rs 26.8 to Rs 29.5 (based on upper band and lower band of issue price).P/E

of its peers is ranging between Rs 50 to Rs 230. This means the issue is

priced on the higher side. Care has assigned the IPO Grade-3 to this offer

(One a scale of 5 to 1 where 5 refers good and 1 refers bad) which means

“Average fundamentals”. Investors can wait and watch before investing in

such IPO.
 Conclusion

After completing this research we come to know that there are no lots of

textile firms in sitapur because of this prime location and higher production

range. Shoppers stop is new in sitapur as compared to with other citis and it

is slowly covering its market. But there are few areas where these products

makes . These suggestions are maintained in these firms. Advertising is not

important for increasing sales promotion and Hafizia Art and Crafts pvt.ltd.is

ahead of shoppers’ stop in that case, but product quality of shoppers’ stop is

better than other firms .

Overall Hafizia Art and Crafts pvt.ltd. ahead of Shaggy Carpet' sell

products nationally and internationally.

 Bibliography

785, Pakka Bagh, Old City,

Sitapur - 261 001, (UP) INDIA.
Contact: Umair Akram
Tel.: +91 5862 272 271, 270 498
Fax: +91 5862 271 218
Email: info@hafizia.com

Salempur Aliraza, Nagra Road,

Sitapur - 261001 (UP) INDIA
Contact: Ubaid Akram
Tel.: +91 5862 242812
Fax: +91 5862 271 218
Email: info@hafizia.com
 Questionnaire

Personal Detail -:

1) NAME -:

2) GENDER -:

a) Male b) Female

3) AGE -:

a) 18-20 c) 26-30

b) 21-26 d) 30 and above

4) OCCUPATION -:

a) Student c) Self employee

b) Employed d) others

5) How many members are in your family?

a) 0-2 c) 4-6

b) 2-4 d) More then

QUESTIONS-:

1) Which type of product you like for your home furnishing ?

a) Carpet c) Bathmate

b) Rugs d) wooven

2) From where you buy these products ?

a) Mall c) Exibition

b) Market d) showroom

3) How you aware from our products ?

a) Advertising b) specially search

4) How much money can you spend on these products?

a) Below 1000 c) 2000-5000

b) 1000-2000 d) More than 5000

5) Which type of home furnishing do you like the most?

a) Carpet
 b) Curtains

c) Cusions

d) Rugs

6) Which type of product you prefer ?

a) Hand crafted

b) Jacquard

c) Shaggy

d) Machinery

7) From which source did you come to know about outlet?

a) T.V. [ ]

b) Fair [ ]

c) showrooms [ ]

d) others [ ]

8) Main reason for buying these products?

a) Home Furnishing
 b) Decoration

c) Show off

d) Comfort

9) The advertisement affects your shopping behavior?

a) Yes b) No

10) Are you happy with buying these products‘?

a) Yes b) No

11) Which sections of Home furnishing do you like the most?

a) Office c) Home

b) Drying room d) Other

12) How many family members in your family like these products ?

a) 0-3 c) 5-8

b) 3-5 d) 8-10
13) Are you aware of promotional activities conducted by fire ?

a) Yes b) No

14) Are you happy with the products ?

a) Yes b) No

15) Do you purchase pattern changes, looking at the promotions?

a) Yes If yes,

b) No

16) Would you like to make your purchase under unexpected offers?

a) Yes b) No

17) Are you satisfied with service provided by us ?

a) Yes b) No