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Introduction, Overview & Explanation of the After M

The After model has been performance optimised.

The model is a considerably smaller and simplified version of a real model, with fictitious data.

Author: Charles Williams, Decision Models,27 June 2001

Model Objectives:
Model the mobile phone marketplace for value-added products/services, at 5 levels of service.
Design for revised and additional data, using dynamic ranges. Allow for pivot table reports.

* Integrate secondary market universe data with original survey data

* Quantify revenue impact and projected take-up volumes for each level of service for each product

* Quantify the potential for each product by attitude segment, demographic sector and sales channel.

Model Output:
The model calculates the change in users and spend between now (early 2000) and end 2001, by service level

Users: Mobile Phone users: a combination of:


* NCUsers: No change users who have not changed their level of service for a product by end 2001.
* NewUsers: Network users using this product at this level of service for the first time in 2001
* SvcDrivenUsers:
People who become network users for the first time solely because of availability of this level of this produc

Spend: A User's total Network expenditure on useage and services. Interesting components of this
* Incremental Spend: The increase in spend for network users caused by the availability of this level of this
* SvcDrivenSpend: The total network spend of the SvcDriven Users

Worksheets: a brief description of the main worksheets in the Model.


Universe: Universe Data and Model Parameters
Answers: a report sheet showing Users, Spend and Takeup by Product and Level
Products: Calculation of Users, Spend and Incremental Spend scaled to Universe, by Product, Level and S
Respondents: Calculation and power-scaling of Mobile Phone users and spend, now and 2001, for the surv
RespondentData: The fictitious survey data for each respondent.
ProductData: The fictitious survey data for each product in which each respondent was interested.

The data and products used in this demonstration model have been invented and are not realistic.
ion of the After Model

el, with fictitious data.

ces, at 5 levels of service.


vot table reports.

ervice for each product

ctor and sales channel.

0) and end 2001, by service level and product.

for a product by end 2001.


e first time in 2001

ailability of this level of this product

nteresting components of this are:


the availability of this level of this product

Universe, by Product, Level and Sector within Channel


pend, now and 2001, for the survey respondents.

pondent was interested.

nted and are not realistic.


Universe Data and Model
Incremental Revenue Yield Factors
Incremental Useage Yield
Slight(<10%) 0.050
Significant(>10%) 0.150
DontKnow 0.025 Networks: All or OurCompany

ServiceDriven Users Yield 0.400

Totals 1,000,000 750.0 25,000


Sector SectorName Channel Mob Phones Mob Spend(£M) Emps '000
101 Retail Electronic 70,686 44.7 1,012
102 Services Electronic 120,582 81.8 2,072
103 Manufacturing Electronic 102,911 73.0 2,804
104 Tourism Direct 60,291 40.1 1,525
105 Media Electronic 80,042 55.2 2,948
106 Technology Electronic 68,607 48.7 992
107 Health Guerilla 23,909 28.9 1,722
108 Education Guerilla 17,672 27.1 1,995
109 Transport Guerilla 3,119 3.8 1,203
110 SME Direct 98,753 110.8 1,256
111 TeleComs Electronic 213,098 155.7 945
112 Defence Guerilla 140,333 80.4 6,526
Data and Model Parameters

All

350,000 300.0 35%


OurPhones OurSpend(£M) PhoneScale SpendScale OurPhoneShare
45,616 25.1 8.97 10.76 65%
43,433 17.6 309.70 421.84 36%
31,905 44.7 23.18 27.02 31%
16,405 14.1 21.09 20.00 27%
34,212 34.7 90.28 103.80 43%
27,526 15.9 8.80 9.49 40%
8,871 15.9 10.68 21.58 37%
3,714 4.3 9.76 29.94 21%
1,740 1.8 23.53 49.84 56%
41,299 32.2 23.44 70.58 42%
63,919 72.0 28.37 33.08 30%
31,361 21.7 29.78 27.19 22%
40% 71.43
OurSpendShare OurARPUMth
56% 45.77
22% 33.77
61% 116.65
35% 71.84
63% 84.42
33% 48.25
55% 149.08
16% 97.51
49% 88.19
29% 64.94
46% 93.92
27% 57.59
2001 Users and Their Network Spend, Incremental Spe

Users
Levels
Products Sector Name 1 2 3 4 5 All
SuperPhone All 165079 47658 78102 53810 11880 356529

SuperPhone Manufacturing 25887 10485 0 32549 0 68921


SuperPhone Media 2179 1345 0 0 0 3524
SuperPhone Retail 3487 6033 27536 436 3371 40864
SuperPhone Services 65 0 23890 6485 0 30440
SuperPhone Technology 5124 1370 5869 6779 0 19143
SuperPhone TeleComs 49945 0 2982 1988 0 54915
SuperPhone Defence 48338 15238 6737 1817 469 72600
SuperPhone Education 316 0 2996 1471 0 4783
SuperPhone Health 3464 5966 2502 2286 0 14218
SuperPhone Transport 0 0 0 0 0 0
SuperPhone SME 26009 658 0 0 1097 27763
SuperPhone Tourism 264 6562 5589 0 6943 19359

InstantService All 127114 99201 36059 51544 25792 339710

InstantService Manufacturing 15037 24895 24336 0 0 64267


InstantService Media 1091 0 0 0 0 1091
InstantService Retail 13347 6075 445 6277 20504 46649
InstantService Services 3862 19270 0 0 0 23132
InstantService Technology 10303 17531 5210 812 1076 34932
InstantService TeleComs 13031 9875 1730 14615 1252 40502
InstantService Defence 50270 11599 2291 22085 495 86739
InstantService Education 1781 324 592 3582 0 6279
InstantService Health 0 6289 675 0 0 6964
InstantService Transport 2958 0 689 0 2465 6112
InstantService SME 11605 3343 91 4174 0 19213
InstantService Tourism 3831 0 0 0 0 3831

SpaceCalls All 106938 130886 92158 100772 0 430754

SpaceCalls Manufacturing 2093 4093 11713 5920 0 23819


SpaceCalls Media 24109 37925 0 16115 0 78150
SpaceCalls Retail 0 291 9379 6581 0 16250
SpaceCalls Services 830 47780 22832 1195 0 72637
SpaceCalls Technology 8701 1010 0 11311 0 21022
SpaceCalls TeleComs 30209 14033 21134 40905 0 106281
SpaceCalls Defence 19395 12618 21696 6953 0 60662
SpaceCalls Education 2369 750 2476 0 0 5595
SpaceCalls Health 3902 4305 32 844 0 9083
SpaceCalls Transport 565 0 0 0 0 565
SpaceCalls SME 9159 8080 2896 0 0 20135
SpaceCalls Tourism 5607 0 0 10949 0 16555
PocketMoney All 212621 53555 102705 52454 6401 427736

PocketMoney Manufacturing 1903 2077 0 2097 0 6077


PocketMoney Media 199 346 0 0 0 546
PocketMoney Retail 8825 6884 1363 385 0 17456
PocketMoney Services 0 6485 0 0 0 6485
PocketMoney Technology 3009 18905 11953 4525 0 38391
PocketMoney TeleComs 128552 0 65778 29575 519 224424
PocketMoney Defence 48477 6105 0 300 0 54882
PocketMoney Education 3512 59 130 0 5882 9583
PocketMoney Health 9320 0 422 0 0 9742
PocketMoney Transport 0 0 0 0 0 0
PocketMoney SME 8429 4128 15087 15572 0 43216
PocketMoney Tourism 397 8566 7971 0 0 16934

ValetParking All 195925 114284 92849 41017 26975 471051

ValetParking Manufacturing 10583 18999 0 6224 0 35806


ValetParking Media 3823 0 11189 0 0 15012
ValetParking Retail 30821 1136 3948 204 0 36110
ValetParking Services 78155 956 11624 0 0 90735
ValetParking Technology 1100 7134 8838 1370 0 18442
ValetParking TeleComs 22057 8028 7045 17317 1473 55919
ValetParking Defence 27854 59221 5599 10779 2761 106214
ValetParking Education 794 5738 0 0 0 6532
ValetParking Health 4674 3848 3489 32 0 12043
ValetParking Transport 5872 1174 0 0 0 7046
ValetParking SME 10192 1653 25055 5090 0 41989
ValetParking Tourism 0 6399 16061 0 22742 45202
remental Spend % and Takeup %, by Level

Spend (£) Incremental Spen


Levels Levels
1 2 3 4 5 All 1 2
131835 37890 63947 39112 8958 281741 8409 2067

16373 14202 0 20986 0 51561 80 676


1393 868 0 0 0 2261 53 41
2310 3652 18178 948 2486 27573 105 49
29 0 20005 3386 0 23421 0 0
3309 926 7092 5934 0 17262 627 121
32280 0 1605 1425 0 35310 1480 0
28733 7047 4374 1076 1125 42354 1075 886
518 0 6336 2517 0 9371 0 0
6251 6609 3099 2840 0 18799 317 151
0 0 0 0 0 0 0 0
40575 1232 0 0 2167 43975 4668 143
63 3354 3259 0 3180 9855 3 0

107693 87506 30015 54329 23821 303364 7333 9301

10628 15518 17798 0 0 43944 590 0


670 0 0 0 0 670 0 0
9758 4139 190 4225 15121 33432 1205 403
1451 13104 0 0 0 14556 35 3253
8849 19739 4424 997 1506 35516 638 803
9190 19069 343 27352 400 56353 1134 4221
43229 5690 3824 9841 243 62828 2385 353
3067 531 1020 6701 0 11319 146 0
0 6793 765 0 0 7559 0 0
7178 0 1593 0 6551 15322 342 0
11795 2923 58 5214 0 19989 859 268
1876 0 0 0 0 1876 0 0

83297 111618 77537 72654 0 345106 8925 7659

2143 2673 8637 3899 0 17352 40 535


22519 31537 0 10495 0 64552 2799 57
0 183 6891 4220 0 11294 0 9
493 40011 17041 913 0 58458 0 5219
5265 1388 0 7158 0 13810 251 0
21009 9444 21237 26708 0 78397 1817 697
8565 7176 13170 14240 0 43150 1099 900
3884 1369 5217 0 0 10470 0 65
5452 4829 37 1048 0 11366 77 179
197 0 0 0 0 197 97 0
10474 13009 5307 0 0 28789 2283 0
3297 0 0 3973 0 7271 464 0
164407 36990 99093 41524 10439 352453 8717 1725

2789 1476 0 2705 0 6970 0 70


124 213 0 0 0 337 1 0
5949 4635 273 801 0 11657 735 221
0 2944 0 0 0 2944 0 0
1635 13771 17966 3653 0 37024 135 1052
83281 0 48509 18435 372 150596 4350 0
40640 4948 0 311 0 45899 2385 5
6614 96 213 0 10067 16991 856 0
10271 0 524 0 0 10795 204 0
0 0 0 0 0 0 0 0
13011 4347 27564 15619 0 60541 46 159
94 4560 4044 0 0 8698 4 217

151341 93293 85360 31142 18828 379964 11050 6210

14266 20861 0 4461 0 39589 679 2029


2403 0 9328 0 0 11732 279 0
22807 236 2912 43 0 25998 2975 9
56002 800 3315 0 0 60117 870 104
1534 10047 5847 926 0 18355 72 287
20506 10320 2607 17266 1025 51724 3658 491
17053 28314 3643 6110 1421 56540 1632 1926
1354 11002 0 0 0 12356 0 117
6985 6444 4101 35 0 17565 488 841
2093 459 0 0 0 2552 100 60
6338 1403 45056 2299 0 55097 298 183
0 3406 8550 0 16382 28339 0 162
Incremental Spend Phones % User Takeup
Levels 2001 Levels
3 4 5 All 1 2 3 4
6891 2846 1117 21329 1242097 13.3% 3.8% 6.3% 4.3%

0 697 0 1453 116281 22.3% 9.0% 0.0% 28.0%


0 0 0 95 99171 2.2% 1.4% 0.0% 0.0%
769 147 324 1395 93584 3.7% 6.4% 29.4% 0.5%
2609 442 0 3051 125614 0.1% 0.0% 19.0% 5.2%
548 976 0 2271 107496 4.8% 1.3% 5.5% 6.3%
179 186 0 1845 265856 18.8% 0.0% 1.1% 0.7%
1376 131 54 3521 193152 25.0% 7.9% 3.5% 0.9%
580 120 0 700 24370 1.3% 0.0% 12.3% 6.0%
404 148 0 1021 27880 12.4% 21.4% 9.0% 8.2%
0 0 0 0 10801 0.0% 0.0% 0.0% 0.0%
0 0 103 4914 107797 24.1% 0.6% 0.0% 0.0%
425 0 636 1064 70094 0.4% 9.4% 8.0% 0.0%

1442 6705 2962 27744 1242097 10.2% 8.0% 2.9% 4.1%

310 0 0 901 116281 12.9% 21.4% 20.9% 0.0%


0 0 0 0 99171 1.1% 0.0% 0.0% 0.0%
6 243 1972 3829 93584 14.3% 6.5% 0.5% 6.7%
0 0 0 3288 125614 3.1% 15.3% 0.0% 0.0%
542 47 72 2102 107496 9.6% 16.3% 4.8% 0.8%
0 3568 52 8975 265856 4.9% 3.7% 0.7% 5.5%
499 968 12 4217 193152 26.0% 6.0% 1.2% 11.4%
49 948 0 1143 24370 7.3% 1.3% 2.4% 14.7%
36 0 0 36 27880 0.0% 22.6% 2.4% 0.0%
0 0 855 1196 10801 27.4% 0.0% 6.4% 0.0%
0 931 0 2058 107797 10.8% 3.1% 0.1% 3.9%
0 0 0 0 70094 5.5% 0.0% 0.0% 0.0%

10050 10769 0 37403 1242097 8.6% 10.5% 7.4% 8.1%

858 209 0 1641 116281 1.8% 3.5% 10.1% 5.1%


0 500 0 3355 99171 24.3% 38.2% 0.0% 16.2%
1046 0 0 1054 93584 0.0% 0.3% 10.0% 7.0%
3392 43 0 8654 125614 0.7% 38.0% 18.2% 1.0%
0 1246 0 1497 107496 8.1% 0.9% 0.0% 10.5%
1977 2374 0 6864 265856 11.4% 5.3% 7.9% 15.4%
1757 4840 0 8596 193152 10.0% 6.5% 11.2% 3.6%
850 0 0 915 24370 9.7% 3.1% 10.2% 0.0%
2 137 0 394 27880 14.0% 15.4% 0.1% 3.0%
0 0 0 97 10801 5.2% 0.0% 0.0% 0.0%
169 0 0 2451 107797 8.5% 7.5% 2.7% 0.0%
0 1421 0 1884 70094 8.0% 0.0% 0.0% 15.6%
13593 2225 528 26787 1242097 17.1% 4.3% 8.3% 4.2%

0 0 0 70 116281 1.6% 1.8% 0.0% 1.8%


0 0 0 1 99171 0.2% 0.3% 0.0% 0.0%
0 0 0 956 93584 9.4% 7.4% 1.5% 0.4%
0 0 0 0 125614 0.0% 5.2% 0.0% 0.0%
2222 174 0 3583 107496 2.8% 17.6% 11.1% 4.2%
6327 0 49 10726 265856 48.4% 0.0% 24.7% 11.1%
0 41 0 2431 193152 25.1% 3.2% 0.0% 0.2%
0 0 479 1335 24370 14.4% 0.2% 0.5% 0.0%
68 0 0 272 27880 33.4% 0.0% 1.5% 0.0%
0 0 0 0 10801 0.0% 0.0% 0.0% 0.0%
4210 2010 0 6425 107797 7.8% 3.8% 14.0% 14.4%
766 0 0 988 70094 0.6% 12.2% 11.4% 0.0%

8649 4185 2634 32728 1242097 15.8% 9.2% 7.5% 3.3%

0 582 0 3290 116281 9.1% 16.3% 0.0% 5.4%


0 0 0 279 99171 3.9% 0.0% 11.3% 0.0%
380 2 0 3366 93584 32.9% 1.2% 4.2% 0.2%
432 0 0 1407 125614 62.2% 0.8% 9.3% 0.0%
752 121 0 1232 107496 1.0% 6.6% 8.2% 1.3%
0 2243 312 6704 265856 8.3% 3.0% 2.6% 6.5%
568 1128 185 5439 193152 14.4% 30.7% 2.9% 5.6%
0 0 0 117 24370 3.3% 23.5% 0.0% 0.0%
199 0 0 1527 27880 16.8% 13.8% 12.5% 0.1%
0 0 0 159 10801 54.4% 10.9% 0.0% 0.0%
5911 109 0 6501 107797 9.5% 1.5% 23.2% 4.7%
407 0 2137 2706 70094 0.0% 9.1% 22.9% 0.0%
Takeup Spend % Spend Takeup
els 2001 Levels
5 All 1 2 3 4 5
1.0% 28.7% 986609 13.4% 3.8% 6.5% 4.0% 0.9%

0.0% 59.3% 93419 17.5% 15.2% 0.0% 22.5% 0.0%


0.0% 3.6% 69307 2.0% 1.3% 0.0% 0.0% 0.0%
3.6% 43.7% 60171 3.8% 6.1% 30.2% 1.6% 4.1%
0.0% 24.2% 84109 0.0% 0.0% 23.8% 4.0% 0.0%
0.0% 17.8% 77897 4.2% 1.2% 9.1% 7.6% 0.0%
0.0% 20.7% 209291 15.4% 0.0% 0.8% 0.7% 0.0%
0.2% 37.6% 120214 23.9% 5.9% 3.6% 0.9% 0.9%
0.0% 19.6% 42432 1.2% 0.0% 14.9% 5.9% 0.0%
0.0% 51.0% 34316 18.2% 19.3% 9.0% 8.3% 0.0%
0.0% 0.0% 13387 0.0% 0.0% 0.0% 0.0% 0.0%
1.0% 25.8% 129986 31.2% 0.9% 0.0% 0.0% 1.7%
9.9% 27.6% 52079 0.1% 6.4% 6.3% 0.0% 6.1%

2.1% 27.3% 986609 10.9% 8.9% 3.0% 5.5% 2.4%

0.0% 55.3% 93419 11.4% 16.6% 19.1% 0.0% 0.0%


0.0% 1.1% 69307 1.0% 0.0% 0.0% 0.0% 0.0%
21.9% 49.8% 60171 16.2% 6.9% 0.3% 7.0% 25.1%
0.0% 18.4% 84109 1.7% 15.6% 0.0% 0.0% 0.0%
1.0% 32.5% 77897 11.4% 25.3% 5.7% 1.3% 1.9%
0.5% 15.2% 209291 4.4% 9.1% 0.2% 13.1% 0.2%
0.3% 44.9% 120214 36.0% 4.7% 3.2% 8.2% 0.2%
0.0% 25.8% 42432 7.2% 1.3% 2.4% 15.8% 0.0%
0.0% 25.0% 34316 0.0% 19.8% 2.2% 0.0% 0.0%
22.8% 56.6% 13387 53.6% 0.0% 11.9% 0.0% 48.9%
0.0% 17.8% 129986 9.1% 2.2% 0.0% 4.0% 0.0%
0.0% 5.5% 52079 3.6% 0.0% 0.0% 0.0% 0.0%

0.0% 34.7% 986609 8.4% 11.3% 7.9% 7.4% 0.0%

0.0% 20.5% 93419 2.3% 2.9% 9.2% 4.2% 0.0%


0.0% 78.8% 69307 32.5% 45.5% 0.0% 15.1% 0.0%
0.0% 17.4% 60171 0.0% 0.3% 11.5% 7.0% 0.0%
0.0% 57.8% 84109 0.6% 47.6% 20.3% 1.1% 0.0%
0.0% 19.6% 77897 6.8% 1.8% 0.0% 9.2% 0.0%
0.0% 40.0% 209291 10.0% 4.5% 10.1% 12.8% 0.0%
0.0% 31.4% 120214 7.1% 6.0% 11.0% 11.8% 0.0%
0.0% 23.0% 42432 9.2% 3.2% 12.3% 0.0% 0.0%
0.0% 32.6% 34316 15.9% 14.1% 0.1% 3.1% 0.0%
0.0% 5.2% 13387 1.5% 0.0% 0.0% 0.0% 0.0%
0.0% 18.7% 129986 8.1% 10.0% 4.1% 0.0% 0.0%
0.0% 23.6% 52079 6.3% 0.0% 0.0% 7.6% 0.0%
0.5% 34.4% 986609 16.7% 3.7% 10.0% 4.2% 1.1%

0.0% 5.2% 93419 3.0% 1.6% 0.0% 2.9% 0.0%


0.0% 0.6% 69307 0.2% 0.3% 0.0% 0.0% 0.0%
0.0% 18.7% 60171 9.9% 7.7% 0.5% 1.3% 0.0%
0.0% 5.2% 84109 0.0% 3.5% 0.0% 0.0% 0.0%
0.0% 35.7% 77897 2.1% 17.7% 23.1% 4.7% 0.0%
0.2% 84.4% 209291 39.8% 0.0% 23.2% 8.8% 0.2%
0.0% 28.4% 120214 33.8% 4.1% 0.0% 0.3% 0.0%
24.1% 39.3% 42432 15.6% 0.2% 0.5% 0.0% 23.7%
0.0% 34.9% 34316 29.9% 0.0% 1.5% 0.0% 0.0%
0.0% 0.0% 13387 0.0% 0.0% 0.0% 0.0% 0.0%
0.0% 40.1% 129986 10.0% 3.3% 21.2% 12.0% 0.0%
0.0% 24.2% 52079 0.2% 8.8% 7.8% 0.0% 0.0%

2.2% 37.9% 986609 15.3% 9.5% 8.7% 3.2% 1.9%

0.0% 30.8% 93419 15.3% 22.3% 0.0% 4.8% 0.0%


0.0% 15.1% 69307 3.5% 0.0% 13.5% 0.0% 0.0%
0.0% 38.6% 60171 37.9% 0.4% 4.8% 0.1% 0.0%
0.0% 72.2% 84109 66.6% 1.0% 3.9% 0.0% 0.0%
0.0% 17.2% 77897 2.0% 12.9% 7.5% 1.2% 0.0%
0.6% 21.0% 209291 9.8% 4.9% 1.2% 8.2% 0.5%
1.4% 55.0% 120214 14.2% 23.6% 3.0% 5.1% 1.2%
0.0% 26.8% 42432 3.2% 25.9% 0.0% 0.0% 0.0%
0.0% 43.2% 34316 20.4% 18.8% 12.0% 0.1% 0.0%
0.0% 65.2% 13387 15.6% 3.4% 0.0% 0.0% 0.0%
0.0% 39.0% 129986 4.9% 1.1% 34.7% 1.8% 0.0%
32.4% 64.5% 52079 0.0% 6.5% 16.4% 0.0% 31.5%
% IncSpend/Spend
Levels
All 1 2 3 4 5 All
28.6% 6.4% 5.5% 10.8% 7.3% 12.5% 7.6%

55.2% 0.5% 4.8% 0.0% 3.3% 0.0% 2.8%


3.3% 3.8% 4.8% 0.0% 0.0% 0.0% 4.2%
45.8% 4.6% 1.3% 4.2% 15.5% 13.0% 5.1%
27.8% 0.0% 0.0% 13.0% 13.0% 0.0% 13.0%
22.2% 18.9% 13.0% 7.7% 16.4% 0.0% 13.2%
16.9% 4.6% 0.0% 11.2% 13.0% 0.0% 5.2%
35.2% 3.7% 12.6% 31.5% 12.2% 4.8% 8.3%
22.1% 0.0% 0.0% 9.2% 4.8% 0.0% 7.5%
54.8% 5.1% 2.3% 13.0% 5.2% 0.0% 5.4%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
33.8% 11.5% 11.6% 0.0% 0.0% 4.8% 11.2%
18.9% 4.8% 0.0% 13.0% 0.0% 20.0% 10.8%

30.7% 6.8% 10.6% 4.8% 12.3% 12.4% 9.1%

47.0% 5.6% 0.0% 1.7% 0.0% 0.0% 2.0%


1.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
55.6% 12.3% 9.7% 3.2% 5.7% 13.0% 11.5%
17.3% 2.4% 24.8% 0.0% 0.0% 0.0% 22.6%
45.6% 7.2% 4.1% 12.3% 4.8% 4.8% 5.9%
26.9% 12.3% 22.1% 0.0% 13.0% 13.0% 15.9%
52.3% 5.5% 6.2% 13.0% 9.8% 4.8% 6.7%
26.7% 4.8% 0.0% 4.8% 14.1% 0.0% 10.1%
22.0% 0.0% 0.0% 4.8% 0.0% 0.0% 0.5%
114.5% 4.8% 0.0% 0.0% 0.0% 13.0% 7.8%
15.4% 7.3% 9.2% 0.0% 17.9% 0.0% 10.3%
3.6% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

35.0% 10.7% 6.9% 13.0% 14.8% 0.0% 10.8%

18.6% 1.9% 20.0% 9.9% 5.4% 0.0% 9.5%


93.1% 12.4% 0.2% 0.0% 4.8% 0.0% 5.2%
18.8% 0.0% 4.8% 15.2% 0.0% 0.0% 9.3%
69.5% 0.0% 13.0% 19.9% 4.8% 0.0% 14.8%
17.7% 4.8% 0.0% 0.0% 17.4% 0.0% 10.8%
37.5% 8.6% 7.4% 9.3% 8.9% 0.0% 8.8%
35.9% 12.8% 12.5% 13.3% 34.0% 0.0% 19.9%
24.7% 0.0% 4.8% 16.3% 0.0% 0.0% 8.7%
33.1% 1.4% 3.7% 4.8% 13.0% 0.0% 3.5%
1.5% 49.3% 0.0% 0.0% 0.0% 0.0% 49.3%
22.1% 21.8% 0.0% 3.2% 0.0% 0.0% 8.5%
14.0% 14.1% 0.0% 0.0% 35.8% 0.0% 25.9%
35.7% 5.3% 4.7% 13.7% 5.4% 5.1% 7.6%

7.5% 0.0% 4.8% 0.0% 0.0% 0.0% 1.0%


0.5% 1.1% 0.0% 0.0% 0.0% 0.0% 0.4%
19.4% 12.4% 4.8% 0.0% 0.0% 0.0% 8.2%
3.5% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
47.5% 8.3% 7.6% 12.4% 4.8% 0.0% 9.7%
72.0% 5.2% 0.0% 13.0% 0.0% 13.0% 7.1%
38.2% 5.9% 0.1% 0.0% 13.0% 0.0% 5.3%
40.0% 12.9% 0.0% 0.0% 0.0% 4.8% 7.9%
31.5% 2.0% 0.0% 13.0% 0.0% 0.0% 2.5%
0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
46.6% 0.4% 3.7% 15.3% 12.9% 0.0% 10.6%
16.7% 4.8% 4.8% 18.9% 0.0% 0.0% 11.4%

38.5% 7.3% 6.7% 10.1% 13.4% 14.0% 8.6%

42.4% 4.8% 9.7% 0.0% 13.0% 0.0% 8.3%


16.9% 11.6% 0.0% 0.0% 0.0% 0.0% 2.4%
43.2% 13.0% 4.0% 13.0% 4.8% 0.0% 12.9%
71.5% 1.6% 13.0% 13.0% 0.0% 0.0% 2.3%
23.6% 4.7% 2.9% 12.9% 13.0% 0.0% 6.7%
24.7% 17.8% 4.8% 0.0% 13.0% 30.5% 13.0%
47.0% 9.6% 6.8% 15.6% 18.5% 13.0% 9.6%
29.1% 0.0% 1.1% 0.0% 0.0% 0.0% 0.9%
51.2% 7.0% 13.0% 4.8% 0.0% 0.0% 8.7%
19.1% 4.8% 13.0% 0.0% 0.0% 0.0% 6.3%
42.4% 4.7% 13.0% 13.1% 4.8% 0.0% 11.8%
54.4% 0.0% 4.8% 4.8% 0.0% 13.0% 9.5%
ProductName RespondentIndex Channel SectorName SegmentName Phones2001
SuperPhone 3 Guerilla Health PennyPinchers 100
SuperPhone 6 Electronic Manufacturing Luddites 33
SuperPhone 7 Electronic Media EarlyAdopts 25
SuperPhone 7 Electronic Media EarlyAdopts 25
SuperPhone 8 Guerilla Defence Technoids 700
SuperPhone 10 Guerilla Health EarlyAdopts 200
SuperPhone 14 Guerilla Defence PennyPinchers 70
SuperPhone 15 Guerilla Defence Luddites 200
SuperPhone 18 Guerilla Defence Technoids 600
SuperPhone 18 Guerilla Defence Technoids 600
SuperPhone 20 Guerilla Defence Luddites 25
SuperPhone 20 Guerilla Defence Luddites 25
SuperPhone 21 Electronic TeleComs PennyPinchers 250
SuperPhone 24 Guerilla Defence Technoids 12
SuperPhone 24 Guerilla Defence Technoids 12
SuperPhone 24 Guerilla Defence Technoids 12
SuperPhone 24 Guerilla Defence Technoids 12
SuperPhone 25 Electronic TeleComs PennyPinchers 20
SuperPhone 26 Guerilla Health Luddites 650
SuperPhone 26 Guerilla Health Luddites 650
SuperPhone 27 Guerilla Defence Technoids 40
SuperPhone 28 Guerilla Health Laggards 280
SuperPhone 28 Guerilla Health Laggards 280
SuperPhone 29 Electronic Retail EarlyAdopts 220
SuperPhone 29 Electronic Retail EarlyAdopts 220
SuperPhone 30 Electronic Services TheHerd 200
SuperPhone 31 Guerilla Defence RiskAverse 500
SuperPhone 37 Electronic Retail EarlyAdopts 340
SuperPhone 38 Electronic Technology Technoids 550
SuperPhone 39 Guerilla Defence EarlyAdopts 218
SuperPhone 39 Guerilla Defence EarlyAdopts 218
SuperPhone 40 Guerilla Defence Luddites 40
SuperPhone 40 Guerilla Defence Luddites 40
SuperPhone 41 Electronic Technology RiskAverse 1100
SuperPhone 41 Electronic Technology RiskAverse 1100
SuperPhone 43 Direct SME Laggards 81
SuperPhone 46 Direct Tourism PennyPinchers 200
SuperPhone 47 Guerilla Health EarlyAdopts 30
SuperPhone 52 Guerilla Defence PennyPinchers 12
SuperPhone 52 Guerilla Defence PennyPinchers 12
SuperPhone 53 Guerilla Defence Technoids 15
SuperPhone 54 Guerilla Defence TheHerd 44
SuperPhone 55 Electronic Manufacturing RiskAverse 2750
SuperPhone 59 Electronic TeleComs Luddites 185
SuperPhone 67 Guerilla Education Laggards 900
SuperPhone 69 Electronic Retail Technoids 500
SuperPhone 70 Electronic Retail Laggards 24
SuperPhone 71 Guerilla Defence RiskAverse 130
SuperPhone 72 Guerilla Education EarlyAdopts 118
SuperPhone 74 Electronic Manufacturing Technoids 1500
SuperPhone 74 Electronic Manufacturing Technoids 1500
SuperPhone 77 Electronic TeleComs PennyPinchers 2070
SuperPhone 80 Guerilla Defence RiskAverse 6
SuperPhone 81 Electronic Manufacturing PennyPinchers 410
SuperPhone 82 Electronic Technology Luddites 50
SuperPhone 82 Electronic Technology Luddites 50
SuperPhone 83 Electronic Retail Technoids 40
SuperPhone 83 Electronic Retail Technoids 40
SuperPhone 84 Electronic Manufacturing PennyPinchers 300
SuperPhone 90 Electronic Retail Luddites 550
SuperPhone 96 Guerilla Health TheHerd 94
SuperPhone 97 Guerilla Education Luddites 160
SuperPhone 99 Guerilla Health PennyPinchers 50
SuperPhone 102 Guerilla Transport Luddites 260
SuperPhone 105 Guerilla Defence PennyPinchers 5
SuperPhone 105 Guerilla Defence PennyPinchers 5
SuperPhone 106 Electronic Retail EarlyAdopts 600
SuperPhone 108 Guerilla Defence Technoids 75
SuperPhone 109 Guerilla Defence EarlyAdopts 80
SuperPhone 109 Guerilla Defence EarlyAdopts 80
SuperPhone 109 Guerilla Defence EarlyAdopts 80
SuperPhone 111 Direct SME EarlyAdopts 600
SuperPhone 111 Direct SME EarlyAdopts 600
SuperPhone 112 Electronic Technology Technoids 550
SuperPhone 113 Guerilla Defence Technoids 300
SuperPhone 114 Electronic TeleComs PennyPinchers 75
SuperPhone 114 Electronic TeleComs PennyPinchers 75
SuperPhone 115 Electronic Technology TheHerd 115
SuperPhone 117 Electronic Retail Technoids 6000
SuperPhone 117 Electronic Retail Technoids 6000
SuperPhone 119 Direct SME PennyPinchers 467
SuperPhone 120 Guerilla Defence PennyPinchers 40
SuperPhone 122 Electronic TeleComs EarlyAdopts 20
SuperPhone 122 Electronic TeleComs EarlyAdopts 20
SuperPhone 124 Guerilla Defence PennyPinchers 15
SuperPhone 124 Guerilla Defence PennyPinchers 15
SuperPhone 125 Direct SME Technoids 20
SuperPhone 126 Electronic Services Technoids 10
SuperPhone 126 Electronic Services Technoids 10
SuperPhone 126 Electronic Services Technoids 10
SuperPhone 127 Guerilla Defence PennyPinchers 25
SuperPhone 128 Electronic Media Technoids 6
SuperPhone 129 Electronic Manufacturing RiskAverse 20
SuperPhone 130 Direct Tourism Luddites 245
SuperPhone 132 Direct Tourism EarlyAdopts 240
SuperPhone 141 Guerilla Defence PennyPinchers 95
SuperPhone 145 Electronic Technology Technoids 300
SuperPhone 149 Electronic TeleComs PennyPinchers 150
SuperPhone 150 Guerilla Defence RiskAverse 200
SuperPhone 151 Electronic Technology Technoids 800
SuperPhone 152 Direct SME Technoids 20
SuperPhone 152 Direct SME Technoids 20
SuperPhone 152 Direct SME Technoids 20
SuperPhone 153 Direct Tourism Technoids 1000
SuperPhone 156 Electronic TeleComs Technoids 1000
SuperPhone 157 Guerilla Education TheHerd 150
SuperPhone 158 Direct Tourism Luddites 23
SuperPhone 160 Guerilla Education TheHerd 130
SuperPhone 165 Guerilla Defence PennyPinchers 300
SuperPhone 165 Guerilla Defence PennyPinchers 300
SuperPhone 167 Guerilla Defence RiskAverse 4
SuperPhone 167 Guerilla Defence RiskAverse 4
InstantService 1 Electronic TeleComs RiskAverse 500
InstantService 4 Electronic Retail RiskAverse 58
InstantService 9 Electronic Services EarlyAdopts 200
InstantService 11 Electronic Manufacturing EarlyAdopts 70
InstantService 12 Guerilla Defence PennyPinchers 150
InstantService 16 Guerilla Defence TheHerd 250
InstantService 18 Guerilla Defence Technoids 600
InstantService 18 Guerilla Defence Technoids 600
InstantService 23 Guerilla Transport PennyPinchers 200
InstantService 23 Guerilla Transport PennyPinchers 200
InstantService 24 Guerilla Defence Technoids 12
InstantService 24 Guerilla Defence Technoids 12
InstantService 25 Electronic TeleComs PennyPinchers 20
InstantService 25 Electronic TeleComs PennyPinchers 20
InstantService 29 Electronic Retail EarlyAdopts 220
InstantService 31 Guerilla Defence RiskAverse 500
InstantService 31 Guerilla Defence RiskAverse 500
InstantService 35 Direct SME Laggards 15
InstantService 37 Electronic Retail EarlyAdopts 340
InstantService 38 Electronic Technology Technoids 550
InstantService 41 Electronic Technology RiskAverse 1100
InstantService 41 Electronic Technology RiskAverse 1100
InstantService 41 Electronic Technology RiskAverse 1100
InstantService 42 Guerilla Education Luddites 230
InstantService 43 Direct SME Laggards 81
InstantService 48 Electronic Manufacturing PennyPinchers 157
InstantService 51 Guerilla Defence EarlyAdopts 15
InstantService 52 Guerilla Defence PennyPinchers 12
InstantService 52 Guerilla Defence PennyPinchers 12
InstantService 56 Guerilla Defence Technoids 30
InstantService 57 Electronic Media Technoids 3
InstantService 58 Direct SME TheHerd 120
InstantService 58 Direct SME TheHerd 120
InstantService 60 Electronic Manufacturing Technoids 100
InstantService 61 Direct SME Luddites 400
InstantService 63 Electronic Technology PennyPinchers 110
InstantService 67 Guerilla Education Laggards 900
InstantService 68 Electronic TeleComs RiskAverse 80
InstantService 68 Electronic TeleComs RiskAverse 80
InstantService 74 Electronic Manufacturing Technoids 1500
InstantService 74 Electronic Manufacturing Technoids 1500
InstantService 74 Electronic Manufacturing Technoids 1500
InstantService 74 Electronic Manufacturing Technoids 1500
InstantService 74 Electronic Manufacturing Technoids 1500
InstantService 75 Electronic Services RiskAverse 25
InstantService 77 Electronic TeleComs PennyPinchers 2070
InstantService 77 Electronic TeleComs PennyPinchers 2070
InstantService 80 Guerilla Defence RiskAverse 6
InstantService 80 Guerilla Defence RiskAverse 6
InstantService 81 Electronic Manufacturing PennyPinchers 410
InstantService 82 Electronic Technology Luddites 50
InstantService 84 Electronic Manufacturing PennyPinchers 300
InstantService 85 Electronic Retail PennyPinchers 20
InstantService 85 Electronic Retail PennyPinchers 20
InstantService 87 Guerilla Defence EarlyAdopts 100
InstantService 88 Guerilla Education Laggards 150
InstantService 89 Electronic Services PennyPinchers 24
InstantService 89 Electronic Services PennyPinchers 24
InstantService 90 Electronic Retail Luddites 550
InstantService 92 Electronic TeleComs PennyPinchers 600
InstantService 92 Electronic TeleComs PennyPinchers 600
InstantService 93 Direct SME EarlyAdopts 450
InstantService 94 Guerilla Defence PennyPinchers 89
InstantService 98 Guerilla Health TheHerd 45
InstantService 101 Electronic TeleComs PennyPinchers 350
InstantService 107 Electronic Retail Laggards 3300
InstantService 111 Direct SME EarlyAdopts 600
InstantService 112 Electronic Technology Technoids 550
InstantService 113 Guerilla Defence Technoids 300
InstantService 113 Guerilla Defence Technoids 300
InstantService 113 Guerilla Defence Technoids 300
InstantService 114 Electronic TeleComs PennyPinchers 75
InstantService 115 Electronic Technology TheHerd 115
InstantService 115 Electronic Technology TheHerd 115
InstantService 118 Guerilla Defence PennyPinchers 60
InstantService 118 Guerilla Defence PennyPinchers 60
InstantService 118 Guerilla Defence PennyPinchers 60
InstantService 124 Guerilla Defence PennyPinchers 15
InstantService 130 Direct Tourism Luddites 245
InstantService 131 Guerilla Defence Luddites 80
InstantService 132 Direct Tourism EarlyAdopts 240
InstantService 135 Guerilla Defence PennyPinchers 45
InstantService 136 Electronic Manufacturing Luddites 220
InstantService 136 Electronic Manufacturing Luddites 220
InstantService 137 Guerilla Defence PennyPinchers 500
InstantService 138 Direct SME Luddites 500
InstantService 140 Electronic Retail PennyPinchers 1500
InstantService 140 Electronic Retail PennyPinchers 1500
InstantService 141 Guerilla Defence PennyPinchers 95
InstantService 145 Electronic Technology Technoids 300
InstantService 145 Electronic Technology Technoids 300
InstantService 146 Guerilla Defence RiskAverse 170
InstantService 146 Guerilla Defence RiskAverse 170
InstantService 147 Electronic Technology Technoids 1000
InstantService 151 Electronic Technology Technoids 800
InstantService 151 Electronic Technology Technoids 800
InstantService 154 Guerilla Health Technoids 916
InstantService 155 Direct SME TheHerd 170
InstantService 155 Direct SME TheHerd 170
InstantService 160 Guerilla Education TheHerd 130
InstantService 165 Guerilla Defence PennyPinchers 300
SpaceCalls 2 Electronic TeleComs EarlyAdopts 150
SpaceCalls 5 Direct SME TheHerd 20
SpaceCalls 5 Direct SME TheHerd 20
SpaceCalls 6 Electronic Manufacturing Luddites 33
SpaceCalls 6 Electronic Manufacturing Luddites 33
SpaceCalls 6 Electronic Manufacturing Luddites 33
SpaceCalls 9 Electronic Services EarlyAdopts 200
SpaceCalls 9 Electronic Services EarlyAdopts 200
SpaceCalls 13 Direct SME EarlyAdopts 23
SpaceCalls 14 Guerilla Defence PennyPinchers 70
SpaceCalls 16 Guerilla Defence TheHerd 250
SpaceCalls 17 Electronic TeleComs PennyPinchers 420
SpaceCalls 17 Electronic TeleComs PennyPinchers 420
SpaceCalls 17 Electronic TeleComs PennyPinchers 420
SpaceCalls 19 Direct SME TheHerd 470
SpaceCalls 25 Electronic TeleComs PennyPinchers 20
SpaceCalls 25 Electronic TeleComs PennyPinchers 20
SpaceCalls 27 Guerilla Defence Technoids 40
SpaceCalls 27 Guerilla Defence Technoids 40
SpaceCalls 27 Guerilla Defence Technoids 40
SpaceCalls 28 Guerilla Health Laggards 280
SpaceCalls 30 Electronic Services TheHerd 200
SpaceCalls 31 Guerilla Defence RiskAverse 500
SpaceCalls 34 Guerilla Health PennyPinchers 350
SpaceCalls 34 Guerilla Health PennyPinchers 350
SpaceCalls 34 Guerilla Health PennyPinchers 350
SpaceCalls 36 Guerilla Defence PennyPinchers 60
SpaceCalls 38 Electronic Technology Technoids 550
SpaceCalls 42 Guerilla Education Luddites 230
SpaceCalls 44 Guerilla Defence Technoids 6
SpaceCalls 45 Direct SME EarlyAdopts 400
SpaceCalls 45 Direct SME EarlyAdopts 400
SpaceCalls 46 Direct Tourism PennyPinchers 200
SpaceCalls 47 Guerilla Health EarlyAdopts 30
SpaceCalls 48 Electronic Manufacturing PennyPinchers 157
SpaceCalls 48 Electronic Manufacturing PennyPinchers 157
SpaceCalls 49 Electronic Media RiskAverse 600
SpaceCalls 49 Electronic Media RiskAverse 600
SpaceCalls 51 Guerilla Defence EarlyAdopts 15
SpaceCalls 51 Guerilla Defence EarlyAdopts 15
SpaceCalls 53 Guerilla Defence Technoids 15
SpaceCalls 53 Guerilla Defence Technoids 15
SpaceCalls 53 Guerilla Defence Technoids 15
SpaceCalls 54 Guerilla Defence TheHerd 44
SpaceCalls 60 Electronic Manufacturing Technoids 100
SpaceCalls 60 Electronic Manufacturing Technoids 100
SpaceCalls 60 Electronic Manufacturing Technoids 100
SpaceCalls 60 Electronic Manufacturing Technoids 100
SpaceCalls 61 Direct SME Luddites 400
SpaceCalls 63 Electronic Technology PennyPinchers 110
SpaceCalls 65 Guerilla Defence Technoids 50
SpaceCalls 66 Electronic Media Technoids 482
SpaceCalls 68 Electronic TeleComs RiskAverse 80
SpaceCalls 69 Electronic Retail Technoids 500
SpaceCalls 71 Guerilla Defence RiskAverse 130
SpaceCalls 71 Guerilla Defence RiskAverse 130
SpaceCalls 75 Electronic Services RiskAverse 25
SpaceCalls 75 Electronic Services RiskAverse 25
SpaceCalls 76 Guerilla Education Luddites 565
SpaceCalls 76 Guerilla Education Luddites 565
SpaceCalls 79 Direct Tourism EarlyAdopts 400
SpaceCalls 80 Guerilla Defence RiskAverse 6
SpaceCalls 87 Guerilla Defence EarlyAdopts 100
SpaceCalls 87 Guerilla Defence EarlyAdopts 100
SpaceCalls 88 Guerilla Education Laggards 150
SpaceCalls 89 Electronic Services PennyPinchers 24
SpaceCalls 91 Guerilla Defence Technoids 15
SpaceCalls 92 Electronic TeleComs PennyPinchers 600
SpaceCalls 94 Guerilla Defence PennyPinchers 89
SpaceCalls 98 Guerilla Health TheHerd 45
SpaceCalls 101 Electronic TeleComs PennyPinchers 350
SpaceCalls 102 Guerilla Transport Luddites 260
SpaceCalls 104 Electronic TeleComs PennyPinchers 155
SpaceCalls 104 Electronic TeleComs PennyPinchers 155
SpaceCalls 104 Electronic TeleComs PennyPinchers 155
SpaceCalls 104 Electronic TeleComs PennyPinchers 155
SpaceCalls 106 Electronic Retail EarlyAdopts 600
SpaceCalls 108 Guerilla Defence Technoids 75
SpaceCalls 108 Guerilla Defence Technoids 75
SpaceCalls 108 Guerilla Defence Technoids 75
SpaceCalls 113 Guerilla Defence Technoids 300
SpaceCalls 117 Electronic Retail Technoids 6000
SpaceCalls 122 Electronic TeleComs EarlyAdopts 20
SpaceCalls 122 Electronic TeleComs EarlyAdopts 20
SpaceCalls 123 Direct SME EarlyAdopts 37
SpaceCalls 124 Guerilla Defence PennyPinchers 15
SpaceCalls 125 Direct SME Technoids 20
SpaceCalls 125 Direct SME Technoids 20
SpaceCalls 126 Electronic Services Technoids 10
SpaceCalls 128 Electronic Media Technoids 6
SpaceCalls 132 Direct Tourism EarlyAdopts 240
SpaceCalls 133 Electronic TeleComs Technoids 900
SpaceCalls 134 Electronic Manufacturing Technoids 500
SpaceCalls 136 Electronic Manufacturing Luddites 220
SpaceCalls 137 Guerilla Defence PennyPinchers 500
SpaceCalls 137 Guerilla Defence PennyPinchers 500
SpaceCalls 139 Electronic TeleComs EarlyAdopts 200
SpaceCalls 140 Electronic Retail PennyPinchers 1500
SpaceCalls 144 Electronic Technology PennyPinchers 25
SpaceCalls 147 Electronic Technology Technoids 1000
SpaceCalls 148 Guerilla Health Laggards 95
SpaceCalls 150 Guerilla Defence RiskAverse 200
SpaceCalls 150 Guerilla Defence RiskAverse 200
SpaceCalls 151 Electronic Technology Technoids 800
SpaceCalls 151 Electronic Technology Technoids 800
SpaceCalls 151 Electronic Technology Technoids 800
SpaceCalls 152 Direct SME Technoids 20
SpaceCalls 152 Direct SME Technoids 20
SpaceCalls 156 Electronic TeleComs Technoids 1000
SpaceCalls 156 Electronic TeleComs Technoids 1000
SpaceCalls 157 Guerilla Education TheHerd 150
SpaceCalls 158 Direct Tourism Luddites 23
SpaceCalls 162 Guerilla Defence RiskAverse 139
SpaceCalls 163 Direct SME TheHerd 100
SpaceCalls 164 Electronic Media PennyPinchers 5
SpaceCalls 164 Electronic Media PennyPinchers 5
PocketMoney 2 Electronic TeleComs EarlyAdopts 150
PocketMoney 2 Electronic TeleComs EarlyAdopts 150
PocketMoney 5 Direct SME TheHerd 20
PocketMoney 12 Guerilla Defence PennyPinchers 150
PocketMoney 12 Guerilla Defence PennyPinchers 150
PocketMoney 13 Direct SME EarlyAdopts 23
PocketMoney 14 Guerilla Defence PennyPinchers 70
PocketMoney 16 Guerilla Defence TheHerd 250
PocketMoney 17 Electronic TeleComs PennyPinchers 420
PocketMoney 24 Guerilla Defence Technoids 12
PocketMoney 29 Electronic Retail EarlyAdopts 220
PocketMoney 32 Electronic Technology EarlyAdopts 12000
PocketMoney 34 Guerilla Health PennyPinchers 350
PocketMoney 34 Guerilla Health PennyPinchers 350
PocketMoney 37 Electronic Retail EarlyAdopts 340
PocketMoney 37 Electronic Retail EarlyAdopts 340
PocketMoney 37 Electronic Retail EarlyAdopts 340
PocketMoney 39 Guerilla Defence EarlyAdopts 218
PocketMoney 39 Guerilla Defence EarlyAdopts 218
PocketMoney 40 Guerilla Defence Luddites 40
PocketMoney 40 Guerilla Defence Luddites 40
PocketMoney 41 Electronic Technology RiskAverse 1100
PocketMoney 43 Direct SME Laggards 81
PocketMoney 44 Guerilla Defence Technoids 6
PocketMoney 44 Guerilla Defence Technoids 6
PocketMoney 46 Direct Tourism PennyPinchers 200
PocketMoney 50 Direct SME Luddites 750
PocketMoney 58 Direct SME TheHerd 120
PocketMoney 61 Direct SME Luddites 400
PocketMoney 62 Direct Tourism PennyPinchers 114
PocketMoney 63 Electronic Technology PennyPinchers 110
PocketMoney 64 Direct Tourism RiskAverse 1500
PocketMoney 65 Guerilla Defence Technoids 50
PocketMoney 67 Guerilla Education Laggards 900
PocketMoney 67 Guerilla Education Laggards 900
PocketMoney 69 Electronic Retail Technoids 500
PocketMoney 70 Electronic Retail Laggards 24
PocketMoney 73 Direct SME TheHerd 280
PocketMoney 81 Electronic Manufacturing PennyPinchers 410
PocketMoney 85 Electronic Retail PennyPinchers 20
PocketMoney 85 Electronic Retail PennyPinchers 20
PocketMoney 85 Electronic Retail PennyPinchers 20
PocketMoney 86 Guerilla Defence PennyPinchers 1500
PocketMoney 90 Electronic Retail Luddites 550
PocketMoney 97 Guerilla Education Luddites 160
PocketMoney 97 Guerilla Education Luddites 160
PocketMoney 98 Guerilla Health TheHerd 45
PocketMoney 98 Guerilla Health TheHerd 45
PocketMoney 100 Guerilla Health TheHerd 112
PocketMoney 103 Guerilla Defence PennyPinchers 70
PocketMoney 105 Guerilla Defence PennyPinchers 5
PocketMoney 108 Guerilla Defence Technoids 75
PocketMoney 111 Direct SME EarlyAdopts 600
PocketMoney 112 Electronic Technology Technoids 550
PocketMoney 114 Electronic TeleComs PennyPinchers 75
PocketMoney 114 Electronic TeleComs PennyPinchers 75
PocketMoney 115 Electronic Technology TheHerd 115
PocketMoney 119 Direct SME PennyPinchers 467
PocketMoney 119 Direct SME PennyPinchers 467
PocketMoney 121 Electronic TeleComs RiskAverse 60
PocketMoney 122 Electronic TeleComs EarlyAdopts 20
PocketMoney 125 Direct SME Technoids 20
PocketMoney 126 Electronic Services Technoids 10
PocketMoney 128 Electronic Media Technoids 6
PocketMoney 129 Electronic Manufacturing RiskAverse 20
PocketMoney 131 Guerilla Defence Luddites 80
PocketMoney 131 Guerilla Defence Luddites 80
PocketMoney 132 Direct Tourism EarlyAdopts 240
PocketMoney 133 Electronic TeleComs Technoids 900
PocketMoney 136 Electronic Manufacturing Luddites 220
PocketMoney 136 Electronic Manufacturing Luddites 220
PocketMoney 137 Guerilla Defence PennyPinchers 500
PocketMoney 137 Guerilla Defence PennyPinchers 500
PocketMoney 138 Direct SME Luddites 500
PocketMoney 141 Guerilla Defence PennyPinchers 95
PocketMoney 143 Electronic TeleComs Luddites 4000
PocketMoney 143 Electronic TeleComs Luddites 4000
PocketMoney 143 Electronic TeleComs Luddites 4000
PocketMoney 144 Electronic Technology PennyPinchers 25
PocketMoney 145 Electronic Technology Technoids 300
PocketMoney 147 Electronic Technology Technoids 1000
PocketMoney 148 Guerilla Health Laggards 95
PocketMoney 152 Direct SME Technoids 20
PocketMoney 152 Direct SME Technoids 20
PocketMoney 155 Direct SME TheHerd 170
PocketMoney 155 Direct SME TheHerd 170
PocketMoney 158 Direct Tourism Luddites 23
PocketMoney 160 Guerilla Education TheHerd 130
PocketMoney 160 Guerilla Education TheHerd 130
PocketMoney 164 Electronic Media PennyPinchers 5
PocketMoney 164 Electronic Media PennyPinchers 5
PocketMoney 165 Guerilla Defence PennyPinchers 300
PocketMoney 165 Guerilla Defence PennyPinchers 300
ValetParking 1 Electronic TeleComs RiskAverse 500
ValetParking 4 Electronic Retail RiskAverse 58
ValetParking 6 Electronic Manufacturing Luddites 33
ValetParking 7 Electronic Media EarlyAdopts 25
ValetParking 8 Guerilla Defence Technoids 700
ValetParking 12 Guerilla Defence PennyPinchers 150
ValetParking 19 Direct SME TheHerd 470
ValetParking 19 Direct SME TheHerd 470
ValetParking 20 Guerilla Defence Luddites 25
ValetParking 24 Guerilla Defence Technoids 12
ValetParking 25 Electronic TeleComs PennyPinchers 20
ValetParking 27 Guerilla Defence Technoids 40
ValetParking 28 Guerilla Health Laggards 280
ValetParking 28 Guerilla Health Laggards 280
ValetParking 30 Electronic Services TheHerd 200
ValetParking 30 Electronic Services TheHerd 200
ValetParking 30 Electronic Services TheHerd 200
ValetParking 33 Guerilla Defence PennyPinchers 550
ValetParking 33 Guerilla Defence PennyPinchers 550
ValetParking 34 Guerilla Health PennyPinchers 350
ValetParking 35 Direct SME Laggards 15
ValetParking 35 Direct SME Laggards 15
ValetParking 36 Guerilla Defence PennyPinchers 60
ValetParking 40 Guerilla Defence Luddites 40
ValetParking 41 Electronic Technology RiskAverse 1100
ValetParking 41 Electronic Technology RiskAverse 1100
ValetParking 47 Guerilla Health EarlyAdopts 30
ValetParking 47 Guerilla Health EarlyAdopts 30
ValetParking 47 Guerilla Health EarlyAdopts 30
ValetParking 49 Electronic Media RiskAverse 600
ValetParking 51 Guerilla Defence EarlyAdopts 15
ValetParking 56 Guerilla Defence Technoids 30
ValetParking 56 Guerilla Defence Technoids 30
ValetParking 59 Electronic TeleComs Luddites 185
ValetParking 61 Direct SME Luddites 400
ValetParking 64 Direct Tourism RiskAverse 1500
ValetParking 72 Guerilla Education EarlyAdopts 118
ValetParking 73 Direct SME TheHerd 280
ValetParking 74 Electronic Manufacturing Technoids 1500
ValetParking 76 Guerilla Education Luddites 565
ValetParking 77 Electronic TeleComs PennyPinchers 2070
ValetParking 81 Electronic Manufacturing PennyPinchers 410
ValetParking 81 Electronic Manufacturing PennyPinchers 410
ValetParking 82 Electronic Technology Luddites 50
ValetParking 82 Electronic Technology Luddites 50
ValetParking 83 Electronic Retail Technoids 40
ValetParking 83 Electronic Retail Technoids 40
ValetParking 84 Electronic Manufacturing PennyPinchers 300
ValetParking 85 Electronic Retail PennyPinchers 20
ValetParking 86 Guerilla Defence PennyPinchers 1500
ValetParking 87 Guerilla Defence EarlyAdopts 100
ValetParking 88 Guerilla Education Laggards 150
ValetParking 89 Electronic Services PennyPinchers 24
ValetParking 91 Guerilla Defence Technoids 15
ValetParking 91 Guerilla Defence Technoids 15
ValetParking 95 Electronic Media PennyPinchers 250
ValetParking 96 Guerilla Health TheHerd 94
ValetParking 97 Guerilla Education Luddites 160
ValetParking 97 Guerilla Education Luddites 160
ValetParking 100 Guerilla Health TheHerd 112
ValetParking 100 Guerilla Health TheHerd 112
ValetParking 101 Electronic TeleComs PennyPinchers 350
ValetParking 102 Guerilla Transport Luddites 260
ValetParking 102 Guerilla Transport Luddites 260
ValetParking 103 Guerilla Defence PennyPinchers 70
ValetParking 103 Guerilla Defence PennyPinchers 70
ValetParking 104 Electronic TeleComs PennyPinchers 155
ValetParking 105 Guerilla Defence PennyPinchers 5
ValetParking 105 Guerilla Defence PennyPinchers 5
ValetParking 106 Electronic Retail EarlyAdopts 600
ValetParking 108 Guerilla Defence Technoids 75
ValetParking 109 Guerilla Defence EarlyAdopts 80
ValetParking 110 Guerilla Defence TheHerd 65
ValetParking 110 Guerilla Defence TheHerd 65
ValetParking 110 Guerilla Defence TheHerd 65
ValetParking 111 Direct SME EarlyAdopts 600
ValetParking 115 Electronic Technology TheHerd 115
ValetParking 117 Electronic Retail Technoids 6000
ValetParking 118 Guerilla Defence PennyPinchers 60
ValetParking 120 Guerilla Defence PennyPinchers 40
ValetParking 122 Electronic TeleComs EarlyAdopts 20
ValetParking 123 Direct SME EarlyAdopts 37
ValetParking 126 Electronic Services Technoids 10
ValetParking 128 Electronic Media Technoids 6
ValetParking 130 Direct Tourism Luddites 245
ValetParking 130 Direct Tourism Luddites 245
ValetParking 133 Electronic TeleComs Technoids 900
ValetParking 135 Guerilla Defence PennyPinchers 45
ValetParking 135 Guerilla Defence PennyPinchers 45
ValetParking 135 Guerilla Defence PennyPinchers 45
ValetParking 137 Guerilla Defence PennyPinchers 500
ValetParking 138 Direct SME Luddites 500
ValetParking 139 Electronic TeleComs EarlyAdopts 200
ValetParking 139 Electronic TeleComs EarlyAdopts 200
ValetParking 139 Electronic TeleComs EarlyAdopts 200
ValetParking 146 Guerilla Defence RiskAverse 170
ValetParking 146 Guerilla Defence RiskAverse 170
ValetParking 147 Electronic Technology Technoids 1000
ValetParking 148 Guerilla Health Laggards 95
ValetParking 150 Guerilla Defence RiskAverse 200
ValetParking 151 Electronic Technology Technoids 800
ValetParking 153 Direct Tourism Technoids 1000
ValetParking 154 Guerilla Health Technoids 916
ValetParking 159 Direct SME PennyPinchers 200
ValetParking 159 Direct SME PennyPinchers 200
ValetParking 159 Direct SME PennyPinchers 200
ValetParking 162 Guerilla Defence RiskAverse 139
ValetParking 164 Electronic Media PennyPinchers 5
ValetParking 165 Guerilla Defence PennyPinchers 300
ValetParking 166 Guerilla Defence PennyPinchers 25
ValetParking 166 Guerilla Defence PennyPinchers 25
UPhonesNow UPhones2001 Uspendnow (£k pa) USpend2001 (£Kpa) UsersNow
1224 1437 3490 4098 0
1770 1955 1103 1218 0
3594 4483 2209 2755 0
3594 4483 2209 2755 0
10231 12727 2335 3237 512
2165 2281 2338 2463 22
2204 2742 453 563 22
3099 5521 1061 1890 0
2204 11484 1076 5605 1,102
2204 11484 1076 5605 2,204
754 1380 1721 3150 0
754 1380 1721 3150 0
4702 9316 9869 19551 0
668 846 326 413 0
668 846 326 413 0
668 846 326 413 0
668 846 326 413 0
1386 1730 275 343 416
4503 5004 4549 5389 2,251
4503 5004 4549 5389 0
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2578 2854 4007 4531 0
2578 2854 4007 4531 52
2749 3371 1763 2162 0
2749 3371 1763 2162 137
47466 47780 34563 34792 0
7808 10170 1925 2808 0
4052 4506 2144 2623 4,052
5348 6778 2767 3507 0
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5209 5848 2291 4809 0
1682 1888 691 1008 1,682
1682 1888 691 1008 84
8319 10759 11093 14347 0
8319 10759 11093 14347 0
2147 2786 1985 2919 0
4205 5589 2132 2834 0
541 644 585 695 135
754 846 946 1344 0
754 846 946 1344 0
668 982 381 560 668
1792 2012 372 417 143
33773 37291 21052 23245 0
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24026 24895 14976 15518 0
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856 1370 288 806 710
803 1082 161 216 46
803 1082 161 216 8
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5239 6210 3360 3982 105
1304 1374 1409 1707 1,174
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859 905 928 978 0
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299 472 146 230 299
299 472 146 230 0
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2670 2997 1303 1463 0
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9372 10588 15090 17046 0
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3529 4175 728 1158 0
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17300 30544 11094 19587 0
7868 8959 12668 14424 0
1539 1888 1004 1810 0
1144 1730 713 1078 1,144
1144 1730 713 1078 0
875 982 1661 2417 55
875 982 1661 2417 26
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2887 6485 1311 2944 0
2887 6485 1311 2944 29
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1351 1400 2363 2448 0
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3804 4525 2734 3479 38
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6039 8701 3480 5014 0
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1551 1097 1334 2064 155
1551 1097 1334 2064 0
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1385 1781 2271 2921 1,385
1149 1322 259 298 0
1143 1619 1875 2655 0
4919 7235 2401 3531 4,919
4919 7235 2401 3531 0
362 407 177 199 0
362 407 177 199 0
12817 14788 7472 13617 0
1544 1386 990 1226 0
47466 47780 34563 34792 0
2488 3227 1551 2011 0
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2204 11484 1076 5605 0
1378 4930 3186 11394 1,378
1378 4930 3186 11394 0
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668 846 326 413 0
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1386 1730 275 343 0
2749 3371 1763 2162 0
7808 10170 1925 2808 0
7808 10170 1925 2808 7,808
673 905 1013 1363 0
4052 4506 2144 2623 0
5348 6778 2767 3507 1,337
8319 10759 11093 14347 83
8319 10759 11093 14347 0
8319 10759 11093 14347 8,319
1947 2369 3193 3884 0
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4873 5529 3037 3446 4,873
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754 846 946 1344 0
1539 1559 751 761 0
1015 1091 624 670 0
1834 3621 979 1934 0
1834 3621 979 1934 0
3950 4093 2303 2673 395
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5008 5882 6517 9588 0
3882 4358 12069 15340 388
3882 4358 12069 15340 0
24026 24895 14976 15518 1,201
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24026 24895 14976 15518 24,026
24026 24895 14976 15518 0
24026 24895 14976 15518 0
11866 11945 8641 8698 0
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22333 38127 13920 23765 0
475 533 232 260 0
475 533 232 260 0
9279 10485 9016 13526 3,062
856 1370 288 806 244
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506 682 101 136 228
2994 3478 1461 1698 0
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9372 10588 15090 17046 0
5348 6778 3082 3906 5,348
5708 7235 6253 8322 1,142
5708 7235 6253 8322 0
5708 7235 6253 8322 0
3529 4175 728 1158 35
1829 2388 1893 2793 549
1829 2388 1893 2793 0
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2670 2997 1810 2702 27
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1539 2042 751 997 1,539
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3804 4525 2734 3479 3,804
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4272 4567 1930 2884 0
1143 1619 1875 2655 0
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5011 6627 3983 5312 0
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1770 1955 1103 1218 0
1770 1955 1103 1218 0
47466 47780 34563 34792 475
47466 47780 34563 34792 0
1103 1204 1152 1584 0
2204 2742 453 563 22
4239 6407 2069 3127 0
12241 13165 7630 8206 1,224
12241 13165 7630 8206 0
12241 13165 7630 8206 0
8761 8997 12632 16863 0
1386 1730 275 343 0
1386 1730 275 343 0
1682 1888 821 922 38
1682 1888 821 922 0
1682 1888 821 922 505
2578 2854 4007 4531 2,140
47466 47780 34563 34792 0
7808 10170 1925 2808 0
2837 3312 3064 3577 0
2837 3312 3064 3577 851
2837 3312 3064 3577 1,418
1682 2474 230 339 0
5348 6778 2767 3507 0
1947 2369 3193 3884 1,947
475 533 232 260 0
7198 8080 6194 7361 0
7198 8080 6194 7361 2,879
4205 5589 2132 2834 0
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4873 5529 3037 3446 975
4873 5529 3037 3446 0
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30728 37297 24732 31095 0
754 982 699 1113 0
754 982 699 1113 0
668 982 381 560 0
668 982 381 560 0
668 982 381 560 0
1792 2012 372 417 0
3950 4093 2303 2673 79
3950 4093 2303 2673 198
3950 4093 2303 2673 0
3950 4093 2303 2673 0
7697 8080 12392 13009 7,697
993 2318 385 899 0
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25184 32231 15610 19990 0
3882 4358 12069 15340 78
5239 5827 3142 3495 0
3596 4143 1379 2291 180
3596 4143 1379 2291 0
11866 11945 8641 8698 593
11866 11945 8641 8698 0
920 4313 1824 8548 0
920 4313 1824 8548 0
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2994 3478 1461 1698 299
2994 3478 1461 1698 0
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6162 6773 3841 4222 0
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6162 6773 3841 4222 6,162
4363 6581 2798 4220 4,363
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1144 1730 713 1078 11
1144 1730 713 1078 0
1430 1653 1042 1220 1,430
875 982 1661 2417 219
1239 1097 1995 1766 0
1239 1097 1995 1766 0
2887 6485 1311 2944 0
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9954 11968 12186 19341 638
6270 6924 2193 4685 941
9312 10170 4545 5172 0
9312 10170 4545 5172 4,190
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1175 1388 1269 1500 705
3140 5521 1405 2471 3,140
3140 5521 1405 2471 0
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6039 8701 3480 5014 0
6039 8701 3480 5014 1,993
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1385 1781 2271 2921 0
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3859 4332 1884 2114 772
3123 3207 5027 5163 156
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1229 1533 756 942 12
5011 6627 3983 5312 0
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1068 1097 1719 1766 0
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4919 4558 9759 13262 0
1103 1204 1152 1584 221
2204 2742 453 563 0
4239 6407 2069 3127 0
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2749 3371 1763 2162 0
28031 52921 15106 28520 0
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2837 3312 3064 3577 0
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4052 4506 2144 2623 0
5209 5848 2291 4809 5,209
5209 5848 2291 4809 0
1682 1888 691 1008 84
1682 1888 691 1008 0
8319 10759 11093 14347 0
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475 533 232 260 0
475 533 232 260 24
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3667 3842 1859 1948 3,667
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5008 5882 6517 9588 50
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3157 3598 1840 2115 0
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2887 6485 1311 2944 2,887
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1351 1400 2363 2448 1,351
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50315 59151 31362 36870 47,799
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726 863 451 750 581
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47466 47780 34563 34792 0
47466 47780 34563 34792 0
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673 905 1013 1363 0
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8319 10759 11093 14347 0
8319 10759 11093 14347 0
541 644 585 695 0
541 644 585 695 0
541 644 585 695 135
30728 37297 24732 31095 9,218
754 982 699 1113 0
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1539 1559 751 761 0
6162 7621 3841 4751 0
7697 8080 12392 13009 7,697
18576 21415 9418 10857 0
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5904 6370 9506 10256 0
24026 24895 14976 15518 0
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856 1370 288 806 0
803 1082 161 216 201
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5176 8514 3226 5307 5,176
506 682 101 136 0
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2994 3478 1461 1698 0
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10897 11624 2699 2883 1,758
875 982 427 479 146
875 982 427 479 0
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1304 1374 1409 1707 1,304
1607 1860 2636 3050 273
1607 1860 2636 3050 402
1136 1549 1227 1674 0
1136 1549 1227 1674 0
7188 11658 2661 4315 7,188
1740 5872 591 1994 0
1740 5872 591 1994 0
2080 2742 1015 1338 0
2080 2742 1015 1338 832
6162 6773 3841 4222 0
299 472 146 230 0
299 472 146 230 45
4363 6581 2798 4220 1,309
2558 2871 1248 1401 0
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2105 2610 1027 1274 42
2105 2610 1027 1274 421
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1829 2388 1893 2793 18
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5683 6399 2881 3244 5,683
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1539 2042 751 997 708
9312 10170 4545 5172 0
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7138 8028 6675 9828 7,138
3499 4954 1708 2418 0
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1175 1388 1269 1500 0
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3908 5090 1681 2190 3,908
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1230 1380 600 674 0
1230 1380 600 674 0
SpendNow (£k pa) CurrentLevel NCUsers NewLevel NewUsers SvcDrivenUsers
0.00 1 0 1 431 0
0.00 1 0 4 195 0
0.00 1 0 1 448 0
0.00 1 0 2 1,345 0
116.76 1 0 2 1,909 0
23.38 1 0 4 912 0
4.53 1 0 3 2,194 0
0.00 1 0 1 0 0
537.92 1 1,102 1 4,640 0
1,075.84 1 2,204 1 9,280 0
0.00 1 0 2 483 0
0.00 1 0 5 469 0
0.00 1 0 1 0 0
0.00 1 0 4 846 0
0.00 1 0 1 846 0
0.00 1 0 3 85 0
0.00 1 0 4 42 0
82.41 1 416 1 103 0
2,274.37 1 0 3 2,502 0
0.00 1 0 2 5,004 0
0.00 1 0 2 1,888 0
0.00 1 0 1 2,854 19
80.15 1 0 2 57 0
0.00 1 0 3 3,371 11
88.13 2 0 5 3,371 0
0.00 1 0 3 23,890 0
0.00 1 0 2 10,170 41
2,144.09 2 4,052 2 455 0
0.00 1 0 1 339 0
0.00 1 0 1 5,848 0
0.00 1 0 1 5,848 0
691.09 1 1,682 1 206 0
34.55 1 84 1 10 0
0.00 1 0 3 3,228 0
0.00 1 0 3 1,076 196
0.00 1 0 1 2,786 2,752
0.00 1 0 3 5,589 0
146.13 1 135 1 26 0
0.00 1 0 3 169 0
0.00 1 0 3 423 0
380.92 1 668 1 314 0
29.75 1 0 3 402 0
0.00 1 0 4 7,458 0
0.00 1 0 1 7,621 0
0.00 1 0 4 1,471 0
0.00 1 0 3 5,827 0
0.00 1 0 4 385 51
0.00 1 0 3 207 0
0.00 1 0 3 1,215 0
0.00 1 0 1 24,895 0
0.00 1 0 4 24,895 0
0.00 1 0 1 38,127 0
0.00 1 0 1 107 0
0.00 1 0 2 10,485 0
0.00 1 0 2 1,370 0
239.23 1 0 3 1,370 0
9.17 1 46 1 16 0
1.61 1 8 1 3 0
0.00 1 0 1 851 0
67.20 1 105 1 19 0
1,267.81 1 0 4 1,374 0
448.05 1 273 1 43 0
0.00 1 0 2 905 0
0.00 1 0 1 0 0
146.01 1 299 1 173 0
0.00 1 0 2 24 0
0.00 1 0 1 3,290 0
1,248.40 1 2,558 1 313 0
0.00 1 0 1 0 0
0.00 1 0 1 2,997 0
0.00 1 0 4 899 0
0.00 1 0 1 5,294 0
0.00 1 0 1 10,588 0
0.00 1 0 4 1,356 0
0.00 1 0 2 723 0
12.13 1 59 1 11 0
0.00 1 0 3 1,252 0
0.00 1 0 4 597 0
0.00 1 0 3 18,327 0
0.00 1 0 2 1,527 0
0.00 1 0 1 4,479 0
0.00 1 0 1 94 0
713.09 1 1,144 1 586 0
0.00 1 0 3 1,730 0
103.82 1 0 3 491 0
49.83 2 0 4 29 0
0.00 1 0 2 548 0
0.00 1 0 1 0 0
0.00 1 0 4 6,485 0
13.11 1 29 1 36 0
0.00 1 0 1 414 0
0.00 1 0 1 1,731 0
0.00 1 0 1 140 0
2,881.38 2 5,683 2 716 0
0.00 1 0 5 6,312 631
62.27 1 256 1 80 0
27.34 1 0 4 4,525 302
0.00 1 0 4 1,988 0
80.29 1 179 1 136 0
0.00 1 0 1 4,350 435
0.00 1 0 2 110 0
133.44 1 110 1 0 0
0.00 1 0 5 1,097 0
59.31 2 148 2 16 0
0.00 1 0 1 1,878 0
2,271.29 1 0 3 1,781 0
0.00 1 0 1 264 0
0.00 1 0 4 0 0
2,400.68 1 4,919 1 2,316 0
0.00 1 0 1 723 0
0.00 1 0 3 325 2,441
0.00 1 0 1 41 0
0.00 1 0 4 8,873 0
0.00 1 0 3 139 0
0.00 1 0 1 956 0
0.00 1 0 1 904 0
0.00 1 0 3 912 0
0.00 1 0 1 6,407 4
0.00 1 0 1 11,484 0
0.00 1 0 2 5,742 0
3,186.01 3 689 5 2,465 0
0.00 1 0 1 2,958 0
0.00 1 0 1 846 0
0.00 1 0 3 846 0
0.00 1 0 4 1,384 0
0.00 1 0 3 1,730 0
0.00 1 0 2 3,371 0
0.00 1 0 4 1,017 0
1,924.66 1 0 4 10,170 0
0.00 1 0 4 905 483
0.00 1 0 2 2,704 0
691.75 1 1,337 1 357 0
110.93 1 0 5 1,076 0
0.00 1 0 1 0 0
11,092.94 1 0 2 10,759 0
0.00 1 0 3 592 0
0.00 1 0 4 2,786 0
3,037.26 2 0 3 5,529 0
0.00 1 0 1 982 0
0.00 1 0 1 423 0
0.00 1 0 4 423 0
0.00 1 0 1 78 0
0.00 1 0 1 1,091 0
0.00 1 0 1 2,390 0
0.00 1 0 2 2,535 0
230.29 3 395 3 14 0
0.00 1 0 2 808 0
0.00 1 0 1 232 0
0.00 1 0 4 3,529 52
1,206.90 1 0 2 872 654
0.00 1 0 4 4,358 0
748.80 1 1,201 1 43 0
0.00 1 0 3 9,958 0
14,975.99 2 24,026 2 869 0
0.00 1 0 3 4,979 0
0.00 1 0 1 0 0
0.00 1 0 2 11,945 2,676
0.00 1 0 1 11,438 0
0.00 1 0 1 763 0
0.00 1 0 1 533 0
0.00 1 0 3 533 0
2,975.14 1 0 3 3,460 0
82.35 1 0 3 685 0
161.32 1 259 1 167 0
0.00 1 0 1 14 0
45.51 3 228 3 79 0
0.00 1 0 4 3,478 0
0.00 1 0 1 1,781 0
0.00 1 0 1 2,906 0
0.00 1 0 2 4,650 0
671.97 1 0 4 6,210 68
0.00 1 0 2 8,349 0
186.36 1 147 1 20 0
0.00 1 0 1 437 0
0.00 1 0 1 1,931 0
516.26 2 0 3 675 0
0.00 1 0 1 583 80
0.00 1 0 5 20,504 0
0.00 1 0 1 3,176 0
3,081.76 1 5,348 4 0 0
1,250.61 1 1,142 1 305 0
0.00 1 0 1 7,235 0
0.00 1 0 1 7,235 0
7.28 3 0 5 1,252 0
567.78 1 0 2 716 0
0.00 1 0 4 812 0
0.00 1 0 5 495 0
0.00 1 0 1 247 0
0.00 1 0 1 495 0
0.00 1 0 1 0 0
0.00 1 0 1 3,199 0
18.10 1 27 1 3 0
0.00 1 0 1 631 0
751.09 2 0 4 2,042 0
0.00 1 0 1 6,924 0
0.00 1 0 1 5,539 0
0.00 1 0 1 10,170 0
0.00 1 0 1 4,688 0
0.00 1 0 1 12,121 0
0.00 1 0 1 1,212 0
0.00 1 0 2 336 566
0.00 1 0 2 1,357 0
2,733.88 1 0 3 4,525 0
0.00 1 0 2 4,954 0
0.00 1 0 4 4,954 0
0.00 1 0 1 3,029 0
0.00 1 0 2 1,740 0
0.00 1 0 2 2,958 0
0.00 1 0 2 6,289 0
0.00 1 0 3 91 0
0.00 1 0 1 913 0
0.00 1 0 2 324 0
240.07 1 492 1 232 0
0.00 1 0 1 663 0
0.00 1 0 3 1,097 0
0.00 1 0 1 164 0
0.00 1 0 1 98 0
0.00 1 0 4 391 0
0.00 1 0 1 0 0
345.63 1 0 3 9,556 0
0.00 1 0 3 7,167 2,867
0.00 1 0 1 794 1,675
4.53 1 22 1 5 0
0.00 1 0 3 3,524 0
763.00 1 0 4 10,532 125
0.00 1 0 1 6,583 0
0.00 1 0 2 6,583 0
0.00 1 0 3 1,799 0
0.00 1 0 1 1,730 0
0.00 1 0 1 1,730 0
18.66 1 0 2 944 113
0.00 1 0 3 38 113
246.31 1 505 2 0 0
3,326.12 1 2,140 1 229 0
0.00 1 0 2 47,780 0
0.00 1 0 1 3,051 0
0.00 1 0 1 662 38
919.15 2 851 2 143 0
1,531.91 1 0 2 3,312 0
0.00 1 0 1 2,474 0
0.00 1 0 4 6,778 246
3,192.79 1 1,947 1 422 0
0.00 1 0 3 533 0
0.00 1 0 1 0 0
2,477.50 1 2,879 1 353 0
0.00 1 0 1 5,589 0
0.00 1 0 3 32 0
607.45 1 0 3 1,106 0
0.00 1 0 4 5,529 0
0.00 1 0 1 22,378 0
0.00 1 0 2 37,297 0
0.00 1 0 3 982 0
0.00 1 0 2 393 0
0.00 1 0 3 20 157
0.00 1 0 3 982 0
0.00 1 0 1 491 0
0.00 1 0 4 1,006 915
46.06 2 0 3 3,684 0
115.15 2 198 2 3,077 819
0.00 1 0 1 1,023 0
0.00 1 0 1 205 0
12,392.15 1 0 2 8,080 0
0.00 1 0 1 0 0
0.00 1 0 4 657 0
0.00 1 0 4 16,115 0
241.38 1 0 3 436 0
0.00 1 0 2 291 0
68.94 1 180 1 1,892 1,275
0.00 1 0 1 1,657 0
432.04 1 593 1 4 0
0.00 1 0 4 1,195 0
0.00 1 0 2 216 0
0.00 1 0 3 1,466 0
0.00 1 0 1 0 18
23.18 1 0 2 53 0
146.15 1 0 3 3,478 278
0.00 1 0 2 522 0
0.00 1 0 3 891 119
0.00 1 0 1 232 0
0.00 1 0 1 982 0
0.00 1 0 1 3,340 0
0.00 1 0 4 3,218 1,157
0.00 1 0 4 844 0
0.00 1 0 1 2,332 0
0.00 1 0 1 294 271
0.00 1 0 2 6,773 0
0.00 1 0 1 6,773 0
0.00 1 0 2 677 0
3,840.78 1 0 4 6,773 0
2,798.10 2 0 4 6,581 0
0.00 1 0 1 431 0
1,248.40 1 0 2 2,871 0
0.00 1 0 3 2,871 919
0.00 1 0 3 723 96
0.00 1 0 3 3,054 102
7.13 1 11 1 6 0
0.00 1 0 3 1,730 0
1,042.12 1 1,430 1 222 0
415.29 1 44 3 196 0
0.00 1 0 1 658 0
0.00 1 0 1 548 0
0.00 1 0 3 3,242 0
990.00 1 1,611 1 121 0
0.00 1 0 4 6,312 0
0.00 1 0 3 10,941 0
781.17 1 638 1 129 0
329.01 1 0 3 6,924 0
0.00 1 0 2 5,593 244
2,045.27 1 0 3 4,576 0
0.00 1 0 3 8,028 0
0.00 1 0 3 6,061 162
0.00 1 0 4 863 552
0.00 1 0 2 1,010 0
761.60 1 705 1 128 0
1,405.14 2 1,884 3 2,208 0
0.00 1 0 1 5,521 0
0.00 1 0 1 4,350 0
0.00 1 0 1 4,350 0
1,148.42 1 0 4 2,871 0
0.00 1 0 1 0 0
0.00 1 0 1 274 0
0.00 1 0 4 23,474 0
0.00 1 0 1 7,042 0
0.00 1 0 2 534 0
0.00 1 0 4 40 4,597
376.72 1 772 1 95 0
251.37 1 156 1 4 0
0.00 1 0 2 613 0
7.56 2 12 2 3 0
0.00 1 0 1 3,313 0
0.00 1 0 3 6,627 0
0.00 1 0 3 548 110
0.00 1 0 1 912 0
0.00 1 0 1 4,558 0
230.36 1 221 1 20 0
0.00 1 0 1 823 0
0.00 1 0 1 6,407 0
0.00 1 0 1 13,165 0
0.00 1 0 2 42 0
0.00 1 0 2 674 0
0.00 1 0 2 15,876 0
3,063.83 1 2,837 1 475 0
0.00 1 0 1 3,312 0
0.00 1 0 1 451 0
0.00 1 0 1 225 0
0.00 1 0 1 2,253 0
2,290.81 2 5,209 2 638 0
0.00 1 0 3 0 0
34.55 1 0 2 189 0
0.00 1 0 1 1,888 0
0.00 1 0 3 10,759 0
99.24 1 0 3 279 0
0.00 1 0 1 533 0
11.59 1 0 2 27 0
0.00 1 0 3 1,118 1,118
0.00 1 0 4 12,286 0
0.00 1 0 1 362 0
0.00 1 0 2 1,616 0
1,858.90 1 0 3 3,842 0
0.00 1 0 1 2,318 0
0.00 1 0 2 8,566 0
47.22 1 174 1 45 0
65.17 1 0 2 59 0
0.00 1 0 5 5,882 0
0.00 1 0 1 5,827 0
0.00 1 0 4 385 0
0.00 1 0 1 6,370 0
0.00 1 0 4 2,097 0
0.00 1 0 3 682 0
0.00 1 0 1 68 0
101.13 2 0 3 682 0
0.00 1 0 1 5,289 0
0.00 1 0 2 6,210 0
0.00 1 0 1 1,860 0
0.00 1 0 3 130 0
0.00 1 0 1 844 0
322.66 1 0 3 422 0
0.00 1 0 1 465 0
0.00 1 0 1 274 0
0.00 1 0 1 0 0
0.00 1 0 1 574 0
0.00 1 0 4 3,176 0
0.00 1 0 1 0 0
0.00 1 0 1 626 0
0.00 1 0 1 4,175 0
0.00 1 0 3 1,194 0
0.00 1 0 3 8,959 384
0.00 1 0 3 4,479 0
0.00 1 0 1 3,598 0
0.00 1 0 5 519 0
498.78 1 0 3 274 0
1,310.75 2 2,887 2 3,598 0
0.00 1 0 2 346 0
2,362.75 1 1,351 1 49 0
0.00 1 0 1 2,997 0
0.00 1 0 4 300 0
0.00 1 0 3 1,893 0
0.00 1 0 1 21,882 0
0.00 1 0 2 2,077 0
159.52 1 456 1 48 0
0.00 1 0 1 10,170 0
0.00 1 0 1 5,085 0
0.00 1 0 1 469 0
12.45 1 51 1 16 0
0.00 1 0 1 59,151 0
29,793.95 1 22,642 4 29,575 0
0.00 1 0 3 59,151 0
360.52 1 581 1 110 0
0.00 1 0 4 4,525 0
0.00 1 0 2 3,029 0
0.00 1 0 1 1,388 0
1,334.41 1 987 4 110 0
0.00 2 0 3 55 0
183.78 1 0 2 1,599 0
0.00 1 0 2 913 0
0.00 1 0 1 397 0
0.00 1 0 1 1,619 0
0.00 1 0 1 32 0
0.00 1 0 1 46 0
0.00 1 0 1 153 0
0.00 1 0 1 1,447 0
0.00 1 0 1 7,235 0
373.60 2 0 4 14,788 0
0.00 1 0 1 277 0
0.00 1 0 1 98 0
0.00 1 0 1 224 0
0.00 1 0 2 12,727 0
0.00 1 0 1 1,139 0
0.00 1 0 3 1,799 0
631.58 1 0 3 5,398 383
0.00 1 0 2 207 0
0.00 1 0 3 42 0
0.00 1 0 4 346 0
0.00 1 0 1 1,888 0
0.00 1 0 1 2,854 0
0.00 1 0 2 2,854 0
691.26 1 0 2 956 0
0.00 1 0 1 23,890 0
0.00 1 0 1 47,780 0
0.00 1 0 1 3,576 0
0.00 1 0 2 10,837 0
0.00 1 0 2 994 0
709.11 1 471 1 163 0
0.00 1 0 1 905 0
0.00 1 0 1 619 0
0.00 1 0 2 1,888 0
0.00 1 0 2 1,076 0
0.00 1 0 1 1,076 0
0.00 1 0 1 193 0
0.00 1 0 4 32 0
146.13 1 0 3 322 0
7,419.47 1 0 3 11,189 0
0.00 1 0 1 98 0
0.00 1 0 2 1,559 0
0.00 1 0 3 1,559 0
0.00 1 0 5 1,143 330
12,392.15 1 0 3 8,080 0
0.00 1 0 3 16,061 0
82.01 1 65 1 11 0
0.00 1 0 3 6,370 0
0.00 1 0 4 6,224 0
0.00 1 0 2 4,313 0
0.00 1 0 1 9,532 0
0.00 1 0 2 10,485 0
0.00 1 0 1 10,485 0
0.00 1 0 3 137 0
0.00 1 0 4 1,370 0
40.13 2 201 2 665 0
0.00 1 0 2 270 0
3,226.48 2 5,176 2 3,338 0
0.00 1 0 4 204 0
0.00 1 0 2 21,154 0
0.00 1 0 1 3,478 0
0.00 1 0 2 1,425 0
435.27 1 0 3 11,624 0
71.16 3 146 3 18 0
0.00 1 0 4 982 786
0.00 1 0 1 1,040 0
1,408.67 1 0 3 1,374 0
448.05 1 273 1 43 0
658.90 1 402 3 0 0
0.00 1 0 1 77 0
0.00 1 0 1 1,549 0
2,660.69 3 7,045 4 233 0
0.00 1 0 1 5,872 0
0.00 1 0 2 1,174 0
0.00 1 0 1 905 1,253
406.08 1 0 3 1,097 0
0.00 1 0 4 1,693 0
0.00 1 0 4 47 0
21.90 1 0 3 472 755
839.43 1 0 3 3,948 0
0.00 1 0 4 861 0
0.00 1 0 1 60 0
20.55 1 42 1 10 0
205.50 1 421 1 2,189 241
0.00 1 0 4 2,610 0
301.79 2 0 3 212 0
18.93 1 18 1 6 0
0.00 1 0 1 30,544 0
0.00 1 0 1 2,474 0
0.00 1 0 3 1,511 0
0.00 1 0 1 1,730 2,767
0.00 1 0 2 1,653 0
0.00 1 0 1 6,485 0
0.00 1 0 1 1,731 0
0.00 1 0 2 6,399 0
2,881.38 1 0 5 6,399 0
0.00 1 0 1 0 0
22.53 1 46 1 15 0
0.00 1 0 4 408 0
345.50 2 708 2 232 0
0.00 1 0 4 5,085 0
0.00 1 0 3 2,813 0
0.00 1 0 1 8,028 0
0.00 1 0 4 161 96
6,675.35 1 0 2 8,028 0
0.00 1 0 2 4,954 0
0.00 1 0 2 4,954 0
2,957.20 2 2,926 2 3,132 0
0.00 1 0 3 139 0
0.00 1 0 5 2,761 0
0.00 1 0 3 8,701 0
0.00 1 0 5 16,343 0
0.00 1 0 3 1,572 82
0.00 1 0 4 5,090 0
0.00 1 0 1 3,563 0
1,681.25 1 3,908 1 1,182 0
0.00 1 0 1 4,332 0
0.00 1 0 1 460 368
1,200.34 1 2,459 1 1,158 0
0.00 1 0 1 1,380 0
0.00 1 0 1 69 0
NCSpend (£K pa) NewSpend (£K pa) SvcDrivenSpend (£K pa) IncrementalSpend (£Kpa)
0.0 1229.4 0.0 61.5
0.0 121.8 0.0 0.0
0.0 275.5 0.0 0.0
0.0 826.6 0.0 41.3
0.0 485.5 0.0 24.3
0.0 985.3 0.0 147.8
0.0 450.6 0.0 67.6
0.0 0.0 0.0 0.0
537.9 2264.7 0.0 0.0
1075.8 4529.4 0.0 0.0
0.0 1102.6 0.0 165.4
0.0 1071.1 0.0 53.6
0.0 0.0 0.0 0.0
0.0 413.0 0.0 61.9
0.0 413.0 0.0 0.0
0.0 41.3 0.0 6.2
0.0 20.6 0.0 3.1
82.4 20.4 0.0 0.0
0.0 2694.6 0.0 404.2
0.0 5389.2 0.0 0.0
0.0 921.6 0.0 138.2
0.0 4530.7 29.4 226.5
0.0 90.6 0.0 4.5
0.0 2161.8 6.9 0.0
0.0 2161.8 0.0 324.3
0.0 17395.9 0.0 2609.4
0.0 2807.8 11.2 421.2
2358.5 264.7 0.0 0.0
0.0 175.3 0.0 0.0
0.0 4808.5 0.0 240.4
0.0 4808.5 0.0 721.3
898.4 110.0 0.0 0.0
44.9 5.5 0.0 0.0
0.0 4304.2 0.0 215.2
0.0 1434.7 260.9 71.7
0.0 2919.3 2883.3 146.0
0.0 2833.7 0.0 425.1
146.1 27.7 0.0 0.0
0.0 268.7 0.0 0.0
0.0 671.8 0.0 16.8
380.9 179.4 0.0 0.0
0.0 83.5 0.0 4.2
0.0 4649.0 0.0 697.3
0.0 4750.5 0.0 237.5
0.0 2396.9 0.0 119.8
0.0 3495.1 0.0 174.8
0.0 801.1 106.8 40.1
0.0 114.6 0.0 5.7
0.0 2834.4 0.0 141.7
0.0 15517.9 0.0 0.0
0.0 15517.9 0.0 0.0
0.0 23765.2 0.0 1188.3
0.0 52.0 0.0 7.8
0.0 13525.6 0.0 676.3
0.0 805.6 0.0 120.8
0.0 805.6 0.0 0.0
9.2 3.2 0.0 0.0
1.6 0.6 0.0 0.0
0.0 530.7 0.0 79.6
67.2 12.4 0.0 0.0
0.0 1706.7 0.0 0.0
448.1 70.4 0.0 0.0
0.0 977.5 0.0 146.6
0.0 0.0 0.0 0.0
146.0 84.4 0.0 0.0
0.0 11.5 0.0 0.6
0.0 2109.9 0.0 105.5
1248.4 152.9 0.0 0.0
0.0 0.0 0.0 0.0
0.0 1462.9 0.0 73.1
0.0 438.9 0.0 65.8
0.0 8523.2 0.0 426.2
0.0 17046.3 0.0 852.3
0.0 781.1 0.0 117.2
0.0 832.2 0.0 124.8
16.3 3.0 0.0 0.0
0.0 347.5 0.0 17.4
0.0 698.3 0.0 104.7
0.0 11752.2 0.0 587.6
0.0 979.3 0.0 49.0
0.0 7211.8 0.0 360.6
0.0 90.5 0.0 4.5
713.1 365.0 0.0 0.0
0.0 1078.1 0.0 161.7
0.0 1208.4 0.0 60.4
0.0 72.5 0.0 0.0
0.0 882.8 0.0 132.4
0.0 0.0 0.0 0.0
0.0 2944.2 0.0 441.6
13.1 16.3 0.0 0.0
0.0 202.1 0.0 10.1
0.0 1064.1 0.0 53.2
0.0 244.8 0.0 0.0
2881.4 362.8 0.0 0.0
0.0 2543.9 254.4 381.6
88.5 27.8 0.0 0.0
0.0 3479.1 231.9 521.9
0.0 1239.2 0.0 185.9
80.3 60.9 0.0 0.0
0.0 2507.0 250.7 376.1
0.0 206.4 0.0 10.3
206.4 0.0 0.0 0.0
0.0 2064.1 0.0 103.2
99.3 10.7 0.0 0.0
0.0 1083.8 0.0 54.2
0.0 2921.3 0.0 438.2
0.0 59.7 0.0 3.0
0.0 0.0 0.0 0.0
2400.7 1130.4 0.0 0.0
0.0 353.1 0.0 17.7
0.0 158.8 1191.3 23.8
0.0 19.9 0.0 0.0
0.0 8170.1 0.0 1225.5
0.0 122.6 0.0 6.1
0.0 695.8 0.0 34.8
0.0 563.2 0.0 28.2
0.0 2652.4 0.0 397.9
0.0 3127.0 2.1 156.3
0.0 5605.3 0.0 0.0
0.0 2802.6 0.0 140.1
1593.0 5696.8 0.0 854.5
0.0 6836.2 0.0 341.8
0.0 413.0 0.0 20.6
0.0 413.0 0.0 61.9
0.0 274.3 0.0 41.1
0.0 342.8 0.0 0.0
0.0 2161.8 0.0 324.3
0.0 280.8 0.0 42.1
0.0 2807.8 0.0 421.2
0.0 1363.1 727.0 204.5
0.0 1573.9 0.0 78.7
691.8 185.0 0.0 0.0
0.0 1434.7 0.0 71.7
0.0 0.0 0.0 0.0
0.0 14347.2 0.0 717.4
0.0 971.1 0.0 48.6
0.0 2919.3 0.0 0.0
0.0 3446.5 0.0 0.0
0.0 1112.8 0.0 166.9
0.0 671.8 0.0 100.8
0.0 671.8 0.0 100.8
0.0 38.0 0.0 1.9
0.0 670.4 0.0 0.0
0.0 1276.3 0.0 63.8
0.0 1353.7 0.0 203.0
257.9 9.3 0.0 0.0
0.0 1300.9 0.0 65.0
0.0 89.9 0.0 13.5
0.0 5752.6 85.2 862.9
0.0 3068.0 2301.0 153.4
0.0 15339.8 0.0 2301.0
748.8 27.1 0.0 0.0
0.0 6207.2 0.0 310.4
14976.0 541.9 0.0 0.0
0.0 3103.6 0.0 0.0
0.0 0.0 0.0 0.0
0.0 8697.9 1948.3 1304.7
0.0 7129.6 0.0 1069.4
0.0 475.3 0.0 23.8
0.0 260.2 0.0 13.0
0.0 260.2 0.0 39.0
0.0 4463.4 0.0 0.0
0.0 402.8 0.0 20.1
161.3 104.0 0.0 0.0
0.0 2.7 0.0 0.1
45.5 15.8 0.0 0.0
0.0 1697.6 0.0 254.6
0.0 2921.3 0.0 146.1
0.0 720.7 0.0 0.0
0.0 1153.2 0.0 0.0
0.0 3982.1 43.4 199.1
0.0 11779.4 0.0 1766.9
206.7 28.9 0.0 0.0
0.0 552.7 0.0 27.6
0.0 5407.3 0.0 0.0
0.0 729.0 0.0 36.4
0.0 215.8 29.6 10.8
0.0 13148.5 0.0 1972.3
0.0 5113.9 0.0 767.1
3081.8 0.0 0.0 0.0
1313.1 351.3 0.0 0.0
0.0 8322.4 0.0 1248.4
0.0 8322.4 0.0 416.1
0.0 347.5 0.0 52.1
0.0 837.9 0.0 0.0
0.0 949.6 0.0 47.5
0.0 231.5 0.0 11.6
0.0 115.7 0.0 0.0
0.0 231.5 0.0 0.0
0.0 0.0 0.0 0.0
0.0 1622.1 0.0 0.0
24.1 2.9 0.0 0.0
0.0 254.4 0.0 0.0
0.0 996.9 0.0 149.5
0.0 4685.2 0.0 0.0
0.0 3748.1 0.0 562.2
0.0 5172.2 0.0 258.6
0.0 3416.6 0.0 0.0
0.0 7773.1 0.0 1166.0
0.0 777.3 0.0 38.9
0.0 116.3 195.9 17.4
0.0 1043.7 0.0 0.0
0.0 3479.1 0.0 521.9
0.0 2418.0 0.0 0.0
0.0 2418.0 0.0 0.0
0.0 4162.9 0.0 624.4
0.0 1002.8 0.0 0.0
0.0 1704.8 0.0 85.2
0.0 6793.4 0.0 0.0
0.0 57.7 0.0 0.0
0.0 576.7 0.0 0.0
0.0 531.1 0.0 0.0
240.1 113.0 0.0 0.0
0.0 531.2 0.0 0.0
0.0 1765.6 0.0 0.0
0.0 264.8 0.0 0.0
0.0 60.9 0.0 0.0
0.0 243.7 0.0 36.6
0.0 0.0 0.0 0.0
0.0 6958.4 0.0 1043.8
0.0 5218.8 2087.5 260.9
0.0 1045.4 2203.8 0.0
4.5 1.1 0.0 0.0
0.0 1719.8 0.0 43.0
0.0 6564.7 78.2 984.7
0.0 4103.0 0.0 205.1
0.0 4103.0 0.0 0.0
0.0 3372.5 0.0 168.6
0.0 342.8 0.0 17.1
0.0 342.8 0.0 51.4
0.0 460.8 55.3 23.0
0.0 18.4 55.3 2.8
246.3 0.0 0.0 0.0
3397.4 363.1 0.0 0.0
0.0 34791.8 0.0 5218.8
0.0 842.3 0.0 0.0
0.0 715.4 40.9 35.8
919.1 154.0 0.0 0.0
0.0 3577.2 0.0 178.9
0.0 338.8 0.0 8.5
0.0 3506.8 127.5 526.0
3192.8 691.7 0.0 0.0
0.0 260.2 0.0 0.0
0.0 0.0 0.0 0.0
2623.1 321.3 0.0 0.0
0.0 2833.7 0.0 425.1
0.0 34.8 0.0 1.7
0.0 689.3 0.0 34.5
0.0 3446.5 0.0 172.3
0.0 18656.8 0.0 2798.5
0.0 31094.6 0.0 0.0
0.0 1112.8 0.0 0.0
0.0 445.1 0.0 22.3
0.0 11.2 89.6 0.6
0.0 560.3 0.0 28.0
0.0 280.1 0.0 0.0
0.0 208.7 189.8 31.3
0.0 2405.3 0.0 120.3
129.0 2009.1 534.5 0.0
0.0 668.1 0.0 33.4
0.0 133.6 0.0 6.7
0.0 13008.8 0.0 0.0
0.0 0.0 0.0 0.0
0.0 178.6 0.0 26.8
0.0 9995.2 0.0 499.8
0.0 1534.0 0.0 0.0
0.0 174.8 0.0 8.7
99.4 1046.2 705.0 52.3
0.0 916.5 0.0 137.5
432.0 2.9 0.0 0.0
0.0 869.8 0.0 43.5
0.0 427.4 0.0 21.4
0.0 2906.2 0.0 435.9
0.0 0.0 38.7 0.0
0.0 26.0 0.0 0.0
0.0 1697.6 135.8 84.9
0.0 254.6 0.0 38.2
0.0 1460.6 194.8 219.1
0.0 57.7 0.0 0.0
0.0 479.2 0.0 71.9
0.0 4711.7 0.0 706.8
0.0 9012.2 3240.4 1351.8
0.0 911.2 0.0 136.7
0.0 863.0 0.0 0.0
0.0 99.7 92.0 5.0
0.0 4222.0 0.0 633.3
0.0 4222.0 0.0 633.3
0.0 422.2 0.0 63.3
0.0 4222.0 0.0 633.3
0.0 4219.9 0.0 0.0
0.0 210.2 0.0 0.0
0.0 1401.3 0.0 210.2
0.0 1401.3 448.4 210.2
0.0 832.2 111.0 124.8
0.0 1958.7 65.3 293.8
7.1 3.6 0.0 0.0
0.0 1078.1 0.0 161.7
1055.9 164.1 0.0 0.0
107.7 483.4 0.0 24.2
0.0 1059.3 0.0 53.0
0.0 882.8 0.0 0.0
0.0 1472.1 0.0 0.0
990.0 74.1 0.0 0.0
0.0 2543.9 0.0 381.6
0.0 6819.6 0.0 341.0
1031.1 208.7 0.0 0.0
0.0 4685.2 0.0 702.8
0.0 2844.7 124.1 426.7
0.0 2327.5 0.0 349.1
0.0 9828.2 0.0 1474.2
0.0 3886.6 103.6 583.0
0.0 750.4 480.2 112.6
0.0 1387.6 0.0 0.0
761.6 138.2 0.0 0.0
843.1 988.4 0.0 49.4
0.0 2470.9 0.0 123.5
0.0 2507.0 0.0 125.4
0.0 2507.0 0.0 125.4
0.0 1654.6 0.0 0.0
0.0 0.0 0.0 0.0
0.0 516.0 0.0 25.8
0.0 13547.9 0.0 677.4
0.0 4064.4 0.0 203.2
0.0 876.4 0.0 43.8
0.0 8.9 1037.7 1.3
376.7 46.1 0.0 0.0
251.4 6.8 0.0 0.0
0.0 376.9 0.0 56.5
7.6 1.9 0.0 0.0
0.0 2655.9 0.0 398.4
0.0 5311.8 0.0 796.8
0.0 882.8 176.6 44.1
0.0 2652.4 0.0 132.6
0.0 13261.9 0.0 663.1
290.4 26.4 0.0 0.0
0.0 169.0 0.0 0.0
0.0 3127.0 0.0 0.0
0.0 8205.9 0.0 0.0
0.0 20.6 0.0 0.0
0.0 432.4 0.0 21.6
0.0 8555.9 0.0 427.8
3063.8 513.3 0.0 0.0
0.0 3577.2 0.0 178.9
0.0 262.3 0.0 13.1
0.0 131.2 0.0 0.0
0.0 1311.6 0.0 196.7
4283.8 524.7 0.0 0.0
0.0 0.0 0.0 0.0
0.0 100.8 0.0 5.0
0.0 1008.5 0.0 50.4
0.0 14347.2 0.0 2152.1
0.0 291.9 0.0 43.8
0.0 260.2 0.0 39.0
0.0 13.0 0.0 0.3
0.0 566.7 566.7 85.0
0.0 8288.1 0.0 1243.2
0.0 193.4 0.0 29.0
0.0 2601.8 0.0 130.1
0.0 1948.1 0.0 0.0
0.0 899.5 0.0 134.9
0.0 4343.0 0.0 217.1
47.2 12.3 0.0 0.0
0.0 95.9 0.0 0.0
0.0 9587.7 0.0 479.4
0.0 3495.1 0.0 524.3
0.0 801.1 0.0 0.0
0.0 10255.8 0.0 0.0
0.0 2705.1 0.0 0.0
0.0 136.3 0.0 0.0
0.0 13.6 0.0 0.7
0.0 136.3 0.0 0.0
0.0 2581.2 0.0 387.2
0.0 3982.1 0.0 199.1
0.0 3049.7 0.0 457.5
0.0 213.5 0.0 0.0
0.0 911.2 0.0 0.0
0.0 455.6 0.0 68.3
0.0 502.1 0.0 25.1
0.0 133.8 0.0 6.7
0.0 0.0 0.0 0.0
0.0 280.3 0.0 42.0
0.0 5113.9 0.0 767.1
0.0 0.0 0.0 0.0
0.0 173.8 0.0 4.3
0.0 1158.5 0.0 57.9
0.0 1396.5 0.0 69.8
0.0 14423.6 617.7 2163.5
0.0 7211.8 0.0 1081.8
0.0 2114.8 0.0 0.0
0.0 323.4 0.0 48.5
0.0 441.4 0.3 66.2
1310.8 1633.5 0.0 0.0
0.0 212.8 0.0 0.0
2362.7 85.5 0.0 0.0
0.0 2702.3 0.0 135.1
0.0 270.2 0.0 40.5
0.0 763.2 0.0 114.5
0.0 13639.2 0.0 2045.9
0.0 1405.6 0.0 70.3
308.6 32.1 0.0 0.0
0.0 5172.2 0.0 258.6
0.0 2586.1 0.0 387.9
0.0 341.7 0.0 17.1
17.7 5.6 0.0 0.0
0.0 36869.5 0.0 1843.5
14112.9 18434.8 0.0 0.0
0.0 36869.5 0.0 5530.4
504.7 95.6 0.0 0.0
0.0 3479.1 0.0 174.0
0.0 4162.9 0.0 624.4
0.0 1499.6 0.0 0.0
1857.7 206.4 0.0 0.0
0.0 103.2 0.0 15.5
0.0 1009.3 0.0 0.0
0.0 576.7 0.0 28.8
0.0 89.5 0.0 4.5
0.0 2655.5 0.0 398.3
0.0 53.1 0.0 0.0
0.0 28.3 0.0 1.4
0.0 94.2 0.0 0.0
0.0 706.2 0.0 105.9
0.0 3531.1 0.0 176.6
0.0 13616.8 0.0 2042.5
0.0 245.2 0.0 36.8
0.0 60.9 0.0 3.0
0.0 137.8 0.0 6.9
0.0 3236.9 0.0 161.8
0.0 3315.5 0.0 165.8
0.0 3372.5 0.0 168.6
0.0 10117.6 717.6 1517.6
0.0 472.6 0.0 23.6
0.0 20.6 0.0 1.0
0.0 68.6 0.0 0.0
0.0 921.6 0.0 0.0
0.0 4530.7 0.0 226.5
0.0 4530.7 0.0 679.6
0.0 695.8 0.0 104.4
0.0 17395.9 0.0 869.8
0.0 34791.8 0.0 0.0
0.0 1745.5 0.0 0.0
0.0 5289.4 0.0 793.4
0.0 1073.1 0.0 161.0
709.1 245.1 0.0 0.0
0.0 1363.1 0.0 68.2
0.0 84.7 0.0 4.2
0.0 1008.5 0.0 151.3
0.0 1434.7 0.0 71.7
0.0 1434.7 0.0 71.7
0.0 208.6 0.0 10.4
0.0 34.8 0.0 0.0
0.0 347.7 0.0 17.4
0.0 9328.4 0.0 0.0
0.0 111.3 0.0 5.6
0.0 760.8 0.0 38.0
0.0 760.8 0.0 114.1
0.0 712.6 205.4 106.9
0.0 13008.8 0.0 1951.3
0.0 8143.0 0.0 407.2
152.5 24.6 0.0 0.0
0.0 10255.8 0.0 1538.4
0.0 3879.5 0.0 581.9
0.0 8547.8 0.0 0.0
0.0 5941.3 0.0 297.1
0.0 13525.6 0.0 2028.8
0.0 13525.6 0.0 676.3
0.0 80.6 0.0 0.0
0.0 805.6 0.0 120.8
40.1 132.9 0.0 6.6
0.0 54.1 0.0 2.7
3226.5 2080.6 0.0 0.0
0.0 40.9 0.0 2.0
0.0 10325.0 0.0 516.2
0.0 1697.6 0.0 254.6
0.0 2337.0 0.0 116.9
0.0 2883.0 0.0 432.4
71.2 8.7 0.0 0.0
0.0 479.2 383.4 71.9
0.0 639.5 0.0 32.0
0.0 1706.7 0.0 0.0
448.1 70.4 0.0 0.0
658.9 0.0 0.0 0.0
0.0 83.7 0.0 0.0
0.0 1673.5 0.0 251.0
2607.5 86.3 0.0 0.0
0.0 1993.7 0.0 99.7
0.0 398.7 0.0 59.8
0.0 441.6 611.8 66.2
0.0 535.3 0.0 0.0
0.0 1055.5 0.0 52.8
0.0 23.0 0.0 1.2
0.0 230.4 368.6 11.5
0.0 2531.9 0.0 379.8
0.0 420.4 0.0 63.1
0.0 29.3 0.0 0.0
20.5 4.9 0.0 0.0
205.5 1068.3 117.6 53.4
0.0 1273.8 0.0 191.1
0.0 340.9 0.0 17.0
21.4 6.5 0.0 0.0
0.0 19587.0 0.0 2938.0
0.0 1157.3 0.0 0.0
0.0 1448.1 0.0 72.4
0.0 1078.1 1724.9 161.7
0.0 1220.0 0.0 183.0
0.0 2944.2 0.0 0.0
0.0 1064.1 0.0 0.0
0.0 3244.2 0.0 162.2
0.0 3244.2 0.0 486.6
0.0 0.0 0.0 0.0
22.5 7.4 0.0 0.0
0.0 199.4 0.0 29.9
345.5 113.1 0.0 0.0
0.0 2586.1 0.0 387.9
0.0 2050.0 0.0 0.0
0.0 9828.2 0.0 1474.2
0.0 196.6 117.9 29.5
0.0 9828.2 0.0 491.4
0.0 2418.0 0.0 120.9
0.0 2418.0 0.0 120.9
4021.8 4304.0 0.0 215.2
0.0 150.0 0.0 7.5
0.0 1235.5 0.0 185.3
0.0 5014.0 0.0 752.1
0.0 11001.1 0.0 1650.2
0.0 1698.4 89.0 84.9
0.0 2189.9 0.0 109.5
0.0 1532.9 0.0 229.9
1681.2 508.6 0.0 0.0
0.0 2114.3 0.0 317.1
0.0 282.7 226.2 14.1
1200.3 565.2 0.0 0.0
0.0 673.7 0.0 33.7
0.0 33.7 0.0 1.7
SumIncSpend (£Kpa) L1Users L2Users L3Users L4Users L5Users TotUsers L1Spend (£
61.5 431 0 0 0 0 431 1291
0.0 0 0 0 195 0 195 0
0.0 448 0 0 0 0 448 276
41.3 0 1345 0 0 0 1345 0
24.3 0 1909 0 0 0 1909 0
147.8 0 0 0 912 0 912 0
67.6 0 0 2194 0 0 2194 0
0.0 0 0 0 0 0 0 0
0.0 5742 0 0 0 0 5742 2803
0.0 11484 0 0 0 0 11484 5605
165.4 0 483 0 0 0 483 0
53.6 0 0 0 0 469 469 0
0.0 0 0 0 0 0 0 0
61.9 0 0 0 846 0 846 0
0.0 846 0 0 0 0 846 413
6.2 0 0 85 0 0 85 0
3.1 0 0 0 42 0 42 0
0.0 519 0 0 0 0 519 103
404.2 0 0 2502 0 0 2502 0
0.0 0 5004 0 0 0 5004 0
138.2 0 1888 0 0 0 1888 0
256.0 2873 0 0 0 0 2873 4787
4.5 0 57 0 0 0 57 0
6.9 0 0 3382 0 0 3382 0
324.3 0 0 0 0 3371 3371 0
2609.4 0 0 23890 0 0 23890 0
432.4 0 10211 0 0 0 10211 0
0.0 0 4506 0 0 0 4506 0
0.0 339 0 0 0 0 339 175
240.4 5848 0 0 0 0 5848 5049
721.3 5848 0 0 0 0 5848 5530
0.0 1888 0 0 0 0 1888 1008
0.0 94 0 0 0 0 94 50
215.2 0 0 3228 0 0 3228 0
332.6 0 0 1272 0 0 1272 0
3029.2 5538 0 0 0 0 5538 5949
425.1 0 0 5589 0 0 5589 0
0.0 161 0 0 0 0 161 174
0.0 0 0 169 0 0 169 0
16.8 0 0 423 0 0 423 0
0.0 982 0 0 0 0 982 560
4.2 0 0 402 0 0 402 0
697.3 0 0 0 7458 0 7458 0
237.5 7621 0 0 0 0 7621 4988
119.8 0 0 0 1471 0 1471 0
174.8 0 0 5827 0 0 5827 0
146.9 0 0 0 436 0 436 0
5.7 0 0 207 0 0 207 0
141.7 0 0 1215 0 0 1215 0
0.0 24895 0 0 0 0 24895 15518
0.0 0 0 0 24895 0 24895 0
1188.3 38127 0 0 0 0 38127 24953
7.8 107 0 0 0 0 107 60
676.3 0 10485 0 0 0 10485 0
120.8 0 1370 0 0 0 1370 0
0.0 0 0 1370 0 0 1370 0
0.0 62 0 0 0 0 62 12
0.0 11 0 0 0 0 11 2
79.6 851 0 0 0 0 851 610
0.0 124 0 0 0 0 124 80
0.0 0 0 0 1374 0 1374 0
0.0 316 0 0 0 0 316 518
146.6 0 905 0 0 0 905 0
0.0 0 0 0 0 0 0 0
0.0 472 0 0 0 0 472 230
0.6 0 24 0 0 0 24 0
105.5 3290 0 0 0 0 3290 2215
0.0 2871 0 0 0 0 2871 1401
0.0 0 0 0 0 0 0 0
73.1 2997 0 0 0 0 2997 1536
65.8 0 0 0 899 0 899 0
426.2 5294 0 0 0 0 5294 8949
852.3 10588 0 0 0 0 10588 17899
117.2 0 0 0 1356 0 1356 0
124.8 0 723 0 0 0 723 0
0.0 70 0 0 0 0 70 19
17.4 0 0 1252 0 0 1252 0
104.7 0 0 0 597 0 597 0
587.6 0 0 18327 0 0 18327 0
49.0 0 1527 0 0 0 1527 0
360.6 4479 0 0 0 0 4479 7572
4.5 94 0 0 0 0 94 95
0.0 1730 0 0 0 0 1730 1078
161.7 0 0 1730 0 0 1730 0
60.4 0 0 491 0 0 491 0
0.0 0 0 0 29 0 29 0
132.4 0 548 0 0 0 548 0
0.0 0 0 0 0 0 0 0
441.6 0 0 0 6485 0 6485 0
0.0 65 0 0 0 0 65 29
10.1 414 0 0 0 0 414 212
53.2 1731 0 0 0 0 1731 1117
0.0 140 0 0 0 0 140 245
0.0 0 6399 0 0 0 6399 0
636.0 0 0 0 0 6943 6943 0
0.0 336 0 0 0 0 336 116
753.8 0 0 0 4826 0 4826 0
185.9 0 0 0 1988 0 1988 0
0.0 315 0 0 0 0 315 141
626.8 4786 0 0 0 0 4786 3134
10.3 0 110 0 0 0 110 0
0.0 110 0 0 0 0 110 206
103.2 0 0 0 0 1097 1097 0
0.0 0 163 0 0 0 163 0
54.2 1878 0 0 0 0 1878 1138
438.2 0 0 1781 0 0 1781 0
3.0 264 0 0 0 0 264 63
0.0 0 0 0 0 0 0 0
0.0 7235 0 0 0 0 7235 3531
17.7 723 0 0 0 0 723 371
1215.1 0 0 2766 0 0 2766 0
0.0 41 0 0 0 0 41 20
1225.5 0 0 0 8873 0 8873 0
6.1 0 0 139 0 0 139 0
34.8 956 0 0 0 0 956 731
28.2 904 0 0 0 0 904 591
397.9 0 0 912 0 0 912 0
158.4 6411 0 0 0 0 6411 3285
0.0 11484 0 0 0 0 11484 5605
140.1 0 5742 0 0 0 5742 0
854.5 0 0 689 0 2465 3154 0
341.8 2958 0 0 0 0 2958 7178
20.6 846 0 0 0 0 846 434
61.9 0 0 846 0 0 846 0
41.1 0 0 0 1384 0 1384 0
0.0 0 0 1730 0 0 1730 0
324.3 0 3371 0 0 0 3371 0
42.1 0 0 0 1017 0 1017 0
421.2 0 0 0 10170 0 10170 0
931.5 0 0 0 1388 0 1388 0
78.7 0 2704 0 0 0 2704 0
0.0 1694 0 0 0 0 1694 877
71.7 0 0 0 0 1076 1076 0
0.0 0 0 0 0 0 0 0
717.4 0 10759 0 0 0 10759 0
48.6 0 0 592 0 0 592 0
0.0 0 0 0 2786 0 2786 0
0.0 0 0 5529 0 0 5529 0
166.9 982 0 0 0 0 982 1280
100.8 423 0 0 0 0 423 773
100.8 0 0 0 423 0 423 0
1.9 78 0 0 0 0 78 40
0.0 1091 0 0 0 0 1091 670
63.8 2390 0 0 0 0 2390 1340
203.0 0 2535 0 0 0 2535 0
0.0 0 0 409 0 0 409 0
65.0 0 808 0 0 0 808 0
13.5 232 0 0 0 0 232 103
948.1 0 0 0 3582 0 3582 0
2454.4 0 1525 0 0 0 1525 0
2301.0 0 0 0 4358 0 4358 0
0.0 1245 0 0 0 0 1245 776
310.4 0 0 9958 0 0 9958 0
0.0 0 24895 0 0 0 24895 0
0.0 0 0 4979 0 0 4979 0
0.0 0 0 0 0 0 0 0
3253.0 0 14621 0 0 0 14621 0
1069.4 11438 0 0 0 0 11438 8199
23.8 763 0 0 0 0 763 499
13.0 533 0 0 0 0 533 273
39.0 0 0 533 0 0 533 0
0.0 0 0 3460 0 0 3460 0
20.1 0 0 685 0 0 685 0
0.0 426 0 0 0 0 426 265
0.1 14 0 0 0 0 14 3
0.0 0 0 307 0 0 307 0
254.6 0 0 0 3478 0 3478 0
146.1 1781 0 0 0 0 1781 3067
0.0 2906 0 0 0 0 2906 721
0.0 0 4650 0 0 0 4650 0
242.5 0 0 0 6277 0 6277 0
1766.9 0 8349 0 0 0 8349 0
0.0 167 0 0 0 0 167 236
27.6 437 0 0 0 0 437 580
0.0 1931 0 0 0 0 1931 5407
36.4 0 0 675 0 0 675 0
40.4 663 0 0 0 0 663 256
1972.3 0 0 0 0 20504 20504 0
767.1 3176 0 0 0 0 3176 5881
0.0 5348 0 0 0 0 5348 3082
0.0 1447 0 0 0 0 1447 1664
1248.4 7235 0 0 0 0 7235 9571
416.1 7235 0 0 0 0 7235 8739
52.1 0 0 0 0 1252 1252 0
0.0 0 716 0 0 0 716 0
47.5 0 0 0 812 0 812 0
11.6 0 0 0 0 495 495 0
0.0 247 0 0 0 0 247 116
0.0 495 0 0 0 0 495 231
0.0 0 0 0 0 0 0 0
0.0 3199 0 0 0 0 3199 1622
0.0 30 0 0 0 0 30 27
0.0 631 0 0 0 0 631 254
149.5 0 0 0 2042 0 2042 0
0.0 6924 0 0 0 0 6924 4685
562.2 5539 0 0 0 0 5539 4310
258.6 10170 0 0 0 0 10170 5431
0.0 4688 0 0 0 0 4688 3417
1166.0 12121 0 0 0 0 12121 8939
38.9 1212 0 0 0 0 1212 816
213.3 0 902 0 0 0 902 0
0.0 0 1357 0 0 0 1357 0
521.9 0 0 4525 0 0 4525 0
0.0 0 4954 0 0 0 4954 0
0.0 0 0 0 4954 0 4954 0
624.4 3029 0 0 0 0 3029 4787
0.0 0 1740 0 0 0 1740 0
85.2 0 2958 0 0 0 2958 0
0.0 0 6289 0 0 0 6289 0
0.0 0 0 91 0 0 91 0
0.0 913 0 0 0 0 913 577
0.0 0 324 0 0 0 324 0
0.0 723 0 0 0 0 723 353
0.0 663 0 0 0 0 663 531
0.0 0 0 1097 0 0 1097 0
0.0 164 0 0 0 0 164 265
0.0 98 0 0 0 0 98 61
36.6 0 0 0 391 0 391 0
0.0 0 0 0 0 0 0 0
1043.8 0 0 9556 0 0 9556 0
2348.4 0 0 10034 0 0 10034 0
2203.8 2469 0 0 0 0 2469 3249
0.0 27 0 0 0 0 27 6
43.0 0 0 3524 0 0 3524 0
1062.9 0 0 0 10657 0 10657 0
205.1 6583 0 0 0 0 6583 4308
0.0 0 6583 0 0 0 6583 0
168.6 0 0 1799 0 0 1799 0
17.1 1730 0 0 0 0 1730 360
51.4 1730 0 0 0 0 1730 394
78.3 0 1057 0 0 0 1057 0
58.1 0 0 151 0 0 151 0
0.0 505 0 0 0 0 505 246
0.0 2369 0 0 0 0 2369 3760
5218.8 0 47780 0 0 0 47780 0
0.0 3051 0 0 0 0 3051 842
76.7 700 0 0 0 0 700 792
0.0 0 994 0 0 0 994 0
178.9 0 3312 0 0 0 3312 0
8.5 2474 0 0 0 0 2474 347
653.5 0 0 0 7024 0 7024 0
0.0 2369 0 0 0 0 2369 3884
0.0 0 0 533 0 0 533 0
0.0 0 0 0 0 0 0 0
0.0 3232 0 0 0 0 3232 2944
425.1 5589 0 0 0 0 5589 3259
1.7 0 0 32 0 0 32 0
34.5 0 0 1106 0 0 1106 0
172.3 0 0 0 5529 0 5529 0
2798.5 22378 0 0 0 0 22378 21455
0.0 0 37297 0 0 0 37297 0
0.0 0 0 982 0 0 982 0
22.3 0 393 0 0 0 393 0
90.2 0 0 177 0 0 177 0
28.0 0 0 982 0 0 982 0
0.0 491 0 0 0 0 491 280
221.1 0 0 0 1921 0 1921 0
120.3 0 0 3684 0 0 3684 0
534.5 0 4093 0 0 0 4093 0
33.4 1023 0 0 0 0 1023 702
6.7 205 0 0 0 0 205 140
0.0 0 8080 0 0 0 8080 0
0.0 0 0 0 0 0 0 0
26.8 0 0 0 657 0 657 0
499.8 0 0 0 16115 0 16115 0
0.0 0 0 436 0 0 436 0
8.7 0 291 0 0 0 291 0
757.3 3346 0 0 0 0 3346 1903
137.5 1657 0 0 0 0 1657 1054
0.0 597 0 0 0 0 597 435
43.5 0 0 0 1195 0 1195 0
21.4 0 216 0 0 0 216 0
435.9 0 0 1466 0 0 1466 0
38.7 18 0 0 0 0 18 39
0.0 0 53 0 0 0 53 0
220.7 0 0 3756 0 0 3756 0
38.2 0 522 0 0 0 522 0
413.8 0 0 1010 0 0 1010 0
0.0 232 0 0 0 0 232 58
71.9 982 0 0 0 0 982 551
706.8 3340 0 0 0 0 3340 5419
4592.2 0 0 0 4375 0 4375 0
136.7 0 0 0 844 0 844 0
0.0 2332 0 0 0 0 2332 863
97.0 565 0 0 0 0 565 197
633.3 0 6773 0 0 0 6773 0
633.3 6773 0 0 0 0 6773 4855
63.3 0 677 0 0 0 677 0
633.3 0 0 0 6773 0 6773 0
0.0 0 0 0 6581 0 6581 0
0.0 431 0 0 0 0 431 210
210.2 0 2871 0 0 0 2871 0
658.6 0 0 3790 0 0 3790 0
235.8 0 0 820 0 0 820 0
359.1 0 0 3156 0 0 3156 0
0.0 17 0 0 0 0 17 11
161.7 0 0 1730 0 0 1730 0
0.0 1653 0 0 0 0 1653 1220
24.2 44 0 196 0 0 240 108
53.0 658 0 0 0 0 658 1112
0.0 548 0 0 0 0 548 883
0.0 0 0 3242 0 0 3242 0
0.0 1731 0 0 0 0 1731 1064
381.6 0 0 0 6312 0 6312 0
341.0 0 0 10941 0 0 10941 0
0.0 767 0 0 0 0 767 1240
702.8 0 0 6924 0 0 6924 0
550.8 0 5838 0 0 0 5838 0
349.1 0 0 4576 0 0 4576 0
1474.2 0 0 8028 0 0 8028 0
686.6 0 0 6222 0 0 6222 0
592.8 0 0 0 1416 0 1416 0
0.0 0 1010 0 0 0 1010 0
0.0 833 0 0 0 0 833 900
49.4 0 1884 2208 0 0 4092 0
123.5 5521 0 0 0 0 5521 2594
125.4 4350 0 0 0 0 4350 2632
125.4 4350 0 0 0 0 4350 2632
0.0 0 0 0 2871 0 2871 0
0.0 0 0 0 0 0 0 0
25.8 274 0 0 0 0 274 542
677.4 0 0 0 23474 0 23474 0
203.2 7042 0 0 0 0 7042 4268
43.8 0 534 0 0 0 534 0
1039.0 0 0 0 4637 0 4637 0
0.0 866 0 0 0 0 866 423
0.0 160 0 0 0 0 160 258
56.5 0 613 0 0 0 613 0
0.0 0 15 0 0 0 15 0
398.4 3313 0 0 0 0 3313 3054
796.8 0 0 6627 0 0 6627 0
220.7 0 0 658 0 0 658 0
132.6 912 0 0 0 0 912 2785
663.1 4558 0 0 0 0 4558 13925
0.0 241 0 0 0 0 241 317
0.0 823 0 0 0 0 823 169
0.0 6407 0 0 0 0 6407 3127
0.0 13165 0 0 0 0 13165 8206
0.0 0 42 0 0 0 42 0
21.6 0 674 0 0 0 674 0
427.8 0 15876 0 0 0 15876 0
0.0 3312 0 0 0 0 3312 3577
178.9 3312 0 0 0 0 3312 3756
13.1 451 0 0 0 0 451 275
0.0 225 0 0 0 0 225 131
196.7 2253 0 0 0 0 2253 1508
0.0 0 5848 0 0 0 5848 0
0.0 0 0 0 0 0 0 0
5.0 0 189 0 0 0 189 0
50.4 1888 0 0 0 0 1888 1059
2152.1 0 0 10759 0 0 10759 0
43.8 0 0 279 0 0 279 0
39.0 533 0 0 0 0 533 299
0.3 0 27 0 0 0 27 0
651.7 0 0 2236 0 0 2236 0
1243.2 0 0 0 12286 0 12286 0
29.0 362 0 0 0 0 362 222
130.1 0 1616 0 0 0 1616 0
0.0 0 0 3842 0 0 3842 0
134.9 2318 0 0 0 0 2318 1034
217.1 0 8566 0 0 0 8566 0
0.0 219 0 0 0 0 219 60
0.0 0 59 0 0 0 59 0
479.4 0 0 0 0 5882 5882 0
524.3 5827 0 0 0 0 5827 4019
0.0 0 0 0 385 0 385 0
0.0 6370 0 0 0 0 6370 10256
0.0 0 0 0 2097 0 2097 0
0.0 0 0 682 0 0 682 0
0.7 68 0 0 0 0 68 14
0.0 0 0 682 0 0 682 0
387.2 5289 0 0 0 0 5289 2968
199.1 0 6210 0 0 0 6210 0
457.5 1860 0 0 0 0 1860 3507
0.0 0 0 130 0 0 130 0
0.0 844 0 0 0 0 844 911
68.3 0 0 422 0 0 422 0
25.1 465 0 0 0 0 465 527
6.7 274 0 0 0 0 274 141
0.0 0 0 0 0 0 0 0
42.0 574 0 0 0 0 574 322
767.1 0 0 0 3176 0 3176 0
0.0 0 0 0 0 0 0 0
4.3 626 0 0 0 0 626 178
57.9 4175 0 0 0 0 4175 1216
69.8 0 0 1194 0 0 1194 0
2781.3 0 0 9342 0 0 9342 0
1081.8 0 0 4479 0 0 4479 0
0.0 3598 0 0 0 0 3598 2115
48.5 0 0 0 0 519 519 0
66.5 0 0 274 0 0 274 0
0.0 0 6485 0 0 0 6485 0
0.0 0 346 0 0 0 346 0
0.0 1400 0 0 0 0 1400 2448
135.1 2997 0 0 0 0 2997 2837
40.5 0 0 0 300 0 300 0
114.5 0 0 1893 0 0 1893 0
2045.9 21882 0 0 0 0 21882 15685
70.3 0 2077 0 0 0 2077 0
0.0 504 0 0 0 0 504 341
258.6 10170 0 0 0 0 10170 5431
387.9 5085 0 0 0 0 5085 2974
17.1 469 0 0 0 0 469 359
0.0 67 0 0 0 0 67 23
1843.5 59151 0 0 0 0 59151 38713
0.0 22642 0 0 29575 0 52217 14113
5530.4 0 0 59151 0 0 59151 0
0.0 691 0 0 0 0 691 600
174.0 0 0 0 4525 0 4525 0
624.4 0 3029 0 0 0 3029 0
0.0 1388 0 0 0 0 1388 1500
0.0 987 0 0 110 0 1097 1858
15.5 0 0 55 0 0 55 0
0.0 0 1599 0 0 0 1599 0
28.8 0 913 0 0 0 913 0
4.5 397 0 0 0 0 397 94
398.3 1619 0 0 0 0 1619 3054
0.0 32 0 0 0 0 32 53
1.4 46 0 0 0 0 46 30
0.0 153 0 0 0 0 153 94
105.9 1447 0 0 0 0 1447 812
176.6 7235 0 0 0 0 7235 3708
2042.5 0 0 0 14788 0 14788 0
36.8 277 0 0 0 0 277 282
3.0 98 0 0 0 0 98 64
6.9 224 0 0 0 0 224 145
161.8 0 12727 0 0 0 12727 0
165.8 1139 0 0 0 0 1139 3481
168.6 0 0 1799 0 0 1799 0
2235.2 0 0 5781 0 0 5781 0
23.6 0 207 0 0 0 207 0
1.0 0 0 42 0 0 42 0
0.0 0 0 0 346 0 346 0
0.0 1888 0 0 0 0 1888 922
226.5 2854 0 0 0 0 2854 4757
679.6 0 2854 0 0 0 2854 0
104.4 0 956 0 0 0 956 0
869.8 23890 0 0 0 0 23890 18266
0.0 47780 0 0 0 0 47780 34792
0.0 3576 0 0 0 0 3576 1745
793.4 0 10837 0 0 0 10837 0
161.0 0 994 0 0 0 994 0
0.0 634 0 0 0 0 634 954
68.2 905 0 0 0 0 905 1431
4.2 619 0 0 0 0 619 89
151.3 0 1888 0 0 0 1888 0
71.7 0 1076 0 0 0 1076 0
71.7 1076 0 0 0 0 1076 1506
10.4 193 0 0 0 0 193 219
0.0 0 0 0 32 0 32 0
17.4 0 0 322 0 0 322 0
0.0 0 0 11189 0 0 11189 0
5.6 98 0 0 0 0 98 117
38.0 0 1559 0 0 0 1559 0
114.1 0 0 1559 0 0 1559 0
312.3 0 0 0 0 1473 1473 0
1951.3 0 0 8080 0 0 8080 0
407.2 0 0 16061 0 0 16061 0
0.0 76 0 0 0 0 76 177
1538.4 0 0 6370 0 0 6370 0
581.9 0 0 0 6224 0 6224 0
0.0 0 4313 0 0 0 4313 0
297.1 9532 0 0 0 0 9532 6238
2028.8 0 10485 0 0 0 10485 0
676.3 10485 0 0 0 0 10485 14202
0.0 0 0 137 0 0 137 0
120.8 0 0 0 1370 0 1370 0
6.6 0 866 0 0 0 866 0
2.7 0 270 0 0 0 270 0
0.0 0 8514 0 0 0 8514 0
2.0 0 0 0 204 0 204 0
516.2 0 21154 0 0 0 21154 0
254.6 3478 0 0 0 0 3478 1952
116.9 0 1425 0 0 0 1425 0
432.4 0 0 11624 0 0 11624 0
0.0 0 0 164 0 0 164 0
455.3 0 0 0 1767 0 1767 0
32.0 1040 0 0 0 0 1040 671
0.0 0 0 1374 0 0 1374 0
0.0 316 0 0 0 0 316 518
0.0 402 0 0 0 0 402 659
0.0 77 0 0 0 0 77 84
251.0 1549 0 0 0 0 1549 1925
0.0 0 0 7045 233 0 7278 0
99.7 5872 0 0 0 0 5872 2093
59.8 0 1174 0 0 0 1174 0
678.1 2158 0 0 0 0 2158 1120
0.0 0 0 1097 0 0 1097 0
52.8 0 0 0 1693 0 1693 0
1.2 0 0 0 47 0 47 0
380.2 0 0 1227 0 0 1227 0
379.8 0 0 3948 0 0 3948 0
63.1 0 0 0 861 0 861 0
0.0 60 0 0 0 0 60 29
0.0 52 0 0 0 0 52 25
171.0 2851 0 0 0 0 2851 1445
191.1 0 0 0 2610 0 2610 0
17.0 0 0 212 0 0 212 0
0.0 24 0 0 0 0 24 28
2938.0 30544 0 0 0 0 30544 22525
0.0 2474 0 0 0 0 2474 1157
72.4 0 0 1511 0 0 1511 0
1886.6 4497 0 0 0 0 4497 2965
183.0 0 1653 0 0 0 1653 0
0.0 6485 0 0 0 0 6485 2944
0.0 1731 0 0 0 0 1731 1064
162.2 0 6399 0 0 0 6399 0
486.6 0 0 0 0 6399 6399 0
0.0 0 0 0 0 0 0 0
0.0 61 0 0 0 0 61 30
29.9 0 0 0 408 0 408 0
0.0 0 940 0 0 0 940 0
387.9 0 0 0 5085 0 5085 0
0.0 0 0 2813 0 0 2813 0
1474.2 8028 0 0 0 0 8028 11302
147.4 0 0 0 257 0 257 0
491.4 0 8028 0 0 0 8028 0
120.9 0 4954 0 0 0 4954 0
120.9 0 4954 0 0 0 4954 0
215.2 0 6058 0 0 0 6058 0
7.5 0 0 139 0 0 139 0
185.3 0 0 0 0 2761 2761 0
752.1 0 0 8701 0 0 8701 0
1650.2 0 0 0 0 16343 16343 0
173.9 0 0 1655 0 0 1655 0
109.5 0 0 0 5090 0 5090 0
229.9 3563 0 0 0 0 3563 1763
0.0 5090 0 0 0 0 5090 2190
317.1 4332 0 0 0 0 4332 2431
240.3 828 0 0 0 0 828 523
0.0 3617 0 0 0 0 3617 1766
33.7 1380 0 0 0 0 1380 707
1.7 69 0 0 0 0 69 35
L2Spend L3Spend L4Spend L5Spend TotSpend L1IncSpend (£K pa) L2IncSpend
0 0 0 0 1291 61 0
0 0 122 0 122 0 0
0 0 0 0 276 0 0
868 0 0 0 868 0 41
510 0 0 0 510 0 24
0 0 1133 0 1133 0 0
0 518 0 0 518 0 0
0 0 0 0 0 0 0
0 0 0 0 2803 0 0
0 0 0 0 5605 0 0
1268 0 0 0 1268 0 165
0 0 0 1125 1125 0 0
0 0 0 0 0 0 0
0 0 475 0 475 0 0
0 0 0 0 413 0 0
0 47 0 0 47 0 0
0 0 24 0 24 0 0
0 0 0 0 103 0 0
0 3099 0 0 3099 0 0
5389 0 0 0 5389 0 0
1060 0 0 0 1060 0 138
0 0 0 0 4787 256 0
95 0 0 0 95 0 5
0 2169 0 0 2169 0 0
0 0 0 2486 2486 0 0
0 20005 0 0 20005 0 0
3240 0 0 0 3240 0 432
2623 0 0 0 2623 0 0
0 0 0 0 175 0 0
0 0 0 0 5049 240 0
0 0 0 0 5530 721 0
0 0 0 0 1008 0 0
0 0 0 0 50 0 0
0 4519 0 0 4519 0 0
0 1767 0 0 1767 0 0
0 0 0 0 5949 3029 0
0 3259 0 0 3259 0 0
0 0 0 0 174 0 0
0 269 0 0 269 0 0
0 689 0 0 689 0 0
0 0 0 0 560 0 0
0 88 0 0 88 0 0
0 0 5346 0 5346 0 0
0 0 0 0 4988 238 0
0 0 2517 0 2517 0 0
0 3670 0 0 3670 0 0
0 0 948 0 948 0 0
0 120 0 0 120 0 0
0 2976 0 0 2976 0 0
0 0 0 0 15518 0 0
0 0 15518 0 15518 0 0
0 0 0 0 24953 1188 0
0 0 0 0 60 8 0
14202 0 0 0 14202 0 676
926 0 0 0 926 0 121
0 806 0 0 806 0 0
0 0 0 0 12 0 0
0 0 0 0 2 0 0
0 0 0 0 610 80 0
0 0 0 0 80 0 0
0 0 1707 0 1707 0 0
0 0 0 0 518 0 0
1124 0 0 0 1124 0 147
0 0 0 0 0 0 0
0 0 0 0 230 0 0
12 0 0 0 12 0 1
0 0 0 0 2215 105 0
0 0 0 0 1401 0 0
0 0 0 0 0 0 0
0 0 0 0 1536 73 0
0 0 505 0 505 0 0
0 0 0 0 8949 426 0
0 0 0 0 17899 852 0
0 0 898 0 898 0 0
957 0 0 0 957 0 125
0 0 0 0 19 0 0
0 365 0 0 365 0 0
0 0 803 0 803 0 0
0 12340 0 0 12340 0 0
1028 0 0 0 1028 0 49
0 0 0 0 7572 361 0
0 0 0 0 95 5 0
0 0 0 0 1078 0 0
0 1240 0 0 1240 0 0
0 1269 0 0 1269 0 0
0 0 73 0 73 0 0
1015 0 0 0 1015 0 132
0 0 0 0 0 0 0
0 0 3386 0 3386 0 0
0 0 0 0 29 0 0
0 0 0 0 212 10 0
0 0 0 0 1117 53 0
0 0 0 0 245 0 0
3244 0 0 0 3244 0 0
0 0 0 3180 3180 0 0
0 0 0 0 116 0 0
0 0 4233 0 4233 0 0
0 0 1425 0 1425 0 0
0 0 0 0 141 0 0
0 0 0 0 3134 627 0
217 0 0 0 217 0 10
0 0 0 0 206 0 0
0 0 0 2167 2167 0 0
110 0 0 0 110 0 0
0 0 0 0 1138 54 0
0 3359 0 0 3359 0 0
0 0 0 0 63 3 0
0 0 0 0 0 0 0
0 0 0 0 3531 0 0
0 0 0 0 371 18 0
0 1374 0 0 1374 0 0
0 0 0 0 20 0 0
0 0 9396 0 9396 0 0
0 129 0 0 129 0 0
0 0 0 0 731 35 0
0 0 0 0 591 28 0
0 3050 0 0 3050 0 0
0 0 0 0 3285 158 0
0 0 0 0 5605 0 0
2943 0 0 0 2943 0 140
0 1593 0 6551 8144 0 0
0 0 0 0 7178 342 0
0 0 0 0 434 21 0
0 475 0 0 475 0 0
0 0 315 0 315 0 0
0 343 0 0 343 0 0
2486 0 0 0 2486 0 324
0 0 323 0 323 0 0
0 0 3229 0 3229 0 0
0 0 2295 0 2295 0 0
1653 0 0 0 1653 0 79
0 0 0 0 877 0 0
0 0 0 1506 1506 0 0
0 0 0 0 0 0 0
15065 0 0 0 15065 0 717
0 1020 0 0 1020 0 0
0 0 2919 0 2919 0 0
0 3446 0 0 3446 0 0
0 0 0 0 1280 167 0
0 0 0 0 773 101 0
0 0 773 0 773 0 0
0 0 0 0 40 2 0
0 0 0 0 670 0 0
0 0 0 0 1340 64 0
1557 0 0 0 1557 0 203
0 267 0 0 267 0 0
1366 0 0 0 1366 0 65
0 0 0 0 103 13 0
0 0 6701 0 6701 0 0
5522 0 0 0 5522 0 2454
0 0 17641 0 17641 0 0
0 0 0 0 776 0 0
0 6518 0 0 6518 0 0
15518 0 0 0 15518 0 0
0 3104 0 0 3104 0 0
0 0 0 0 0 0 0
11951 0 0 0 11951 0 3253
0 0 0 0 8199 1069 0
0 0 0 0 499 24 0
0 0 0 0 273 13 0
0 299 0 0 299 0 0
0 4463 0 0 4463 0 0
0 423 0 0 423 0 0
0 0 0 0 265 0 0
0 0 0 0 3 0 0
0 61 0 0 61 0 0
0 0 1952 0 1952 0 0
0 0 0 0 3067 146 0
0 0 0 0 721 0 0
1153 0 0 0 1153 0 0
0 0 4225 0 4225 0 0
13546 0 0 0 13546 0 1767
0 0 0 0 236 0 0
0 0 0 0 580 28 0
0 0 0 0 5407 0 0
0 765 0 0 765 0 0
0 0 0 0 256 40 0
0 0 0 15121 15121 0 0
0 0 0 0 5881 767 0
0 0 0 0 3082 0 0
0 0 0 0 1664 0 0
0 0 0 0 9571 1248 0
0 0 0 0 8739 416 0
0 0 0 400 400 0 0
838 0 0 0 838 0 0
0 0 997 0 997 0 0
0 0 0 243 243 0 0
0 0 0 0 116 0 0
0 0 0 0 231 0 0
0 0 0 0 0 0 0
0 0 0 0 1622 0 0
0 0 0 0 27 0 0
0 0 0 0 254 0 0
0 0 1146 0 1146 0 0
0 0 0 0 4685 0 0
0 0 0 0 4310 562 0
0 0 0 0 5431 259 0
0 0 0 0 3417 0 0
0 0 0 0 8939 1166 0
0 0 0 0 816 39 0
330 0 0 0 330 0 213
1044 0 0 0 1044 0 0
0 4001 0 0 4001 0 0
2418 0 0 0 2418 0 0
0 0 2418 0 2418 0 0
0 0 0 0 4787 624 0
1003 0 0 0 1003 0 0
1790 0 0 0 1790 0 85
6793 0 0 0 6793 0 0
0 58 0 0 58 0 0
0 0 0 0 577 0 0
531 0 0 0 531 0 0
0 0 0 0 353 0 0
0 0 0 0 531 0 0
0 1766 0 0 1766 0 0
0 0 0 0 265 0 0
0 0 0 0 61 0 0
0 0 280 0 280 0 0
0 0 0 0 0 0 0
0 8002 0 0 8002 0 0
0 7567 0 0 7567 0 0
0 0 0 0 3249 2204 0
0 0 0 0 6 0 0
0 1763 0 0 1763 0 0
0 0 7628 0 7628 0 0
0 0 0 0 4308 205 0
4103 0 0 0 4103 0 0
0 3541 0 0 3541 0 0
0 0 0 0 360 17 0
0 0 0 0 394 51 0
539 0 0 0 539 0 78
0 76 0 0 76 0 0
0 0 0 0 246 0 0
0 0 0 0 3760 0 0
40011 0 0 0 40011 0 5219
0 0 0 0 842 0 0
0 0 0 0 792 77 0
1073 0 0 0 1073 0 0
3756 0 0 0 3756 0 179
0 0 0 0 347 8 0
0 0 4160 0 4160 0 0
0 0 0 0 3884 0 0
0 260 0 0 260 0 0
0 0 0 0 0 0 0
0 0 0 0 2944 0 0
0 0 0 0 3259 425 0
0 37 0 0 37 0 0
0 724 0 0 724 0 0
0 0 3619 0 3619 0 0
0 0 0 0 21455 2799 0
31095 0 0 0 31095 0 0
0 1113 0 0 1113 0 0
467 0 0 0 467 0 22
0 101 0 0 101 0 0
0 588 0 0 588 0 0
0 0 0 0 280 0 0
0 0 430 0 430 0 0
0 2526 0 0 2526 0 0
2673 0 0 0 2673 0 535
0 0 0 0 702 33 0
0 0 0 0 140 7 0
13009 0 0 0 13009 0 0
0 0 0 0 0 0 0
0 0 205 0 205 0 0
0 0 10495 0 10495 0 0
0 1534 0 0 1534 0 0
183 0 0 0 183 0 9
0 0 0 0 1903 757 0
0 0 0 0 1054 137 0
0 0 0 0 435 0 0
0 0 913 0 913 0 0
449 0 0 0 449 0 21
0 3342 0 0 3342 0 0
0 0 0 0 39 39 0
26 0 0 0 26 0 0
0 1918 0 0 1918 0 0
293 0 0 0 293 0 38
0 1874 0 0 1874 0 0
0 0 0 0 58 0 0
0 0 0 0 551 72 0
0 0 0 0 5419 707 0
0 0 13604 0 13604 0 0
0 0 1048 0 1048 0 0
0 0 0 0 863 0 0
0 0 0 0 197 97 0
4855 0 0 0 4855 0 633
0 0 0 0 4855 633 0
486 0 0 0 486 0 63
0 0 4855 0 4855 0 0
0 0 4220 0 4220 0 0
0 0 0 0 210 0 0
1612 0 0 0 1612 0 210
0 2060 0 0 2060 0 0
0 1068 0 0 1068 0 0
0 2318 0 0 2318 0 0
0 0 0 0 11 0 0
0 1240 0 0 1240 0 0
0 0 0 0 1220 0 0
0 508 0 0 615 0 0
0 0 0 0 1112 53 0
0 0 0 0 883 0 0
0 1472 0 0 1472 0 0
0 0 0 0 1064 0 0
0 0 2925 0 2925 0 0
0 7161 0 0 7161 0 0
0 0 0 0 1240 0 0
0 5388 0 0 5388 0 0
3396 0 0 0 3396 0 551
0 2677 0 0 2677 0 0
0 11302 0 0 11302 0 0
0 4573 0 0 4573 0 0
0 0 1343 0 1343 0 0
1388 0 0 0 1388 0 0
0 0 0 0 900 0 0
843 1038 0 0 1881 0 0
0 0 0 0 2594 124 0
0 0 0 0 2632 125 0
0 0 0 0 2632 125 0
0 0 1655 0 1655 0 0
0 0 0 0 0 0 0
0 0 0 0 542 26 0
0 0 14225 0 14225 0 0
0 0 0 0 4268 203 0
920 0 0 0 920 0 44
0 0 1048 0 1048 0 0
0 0 0 0 423 0 0
0 0 0 0 258 0 0
433 0 0 0 433 0 57
9 0 0 0 9 0 0
0 0 0 0 3054 398 0
0 6109 0 0 6109 0 0
0 1103 0 0 1103 0 0
0 0 0 0 2785 133 0
0 0 0 0 13925 663 0
0 0 0 0 317 0 0
0 0 0 0 169 0 0
0 0 0 0 3127 0 0
0 0 0 0 8206 0 0
21 0 0 0 21 0 0
454 0 0 0 454 0 22
8984 0 0 0 8984 0 428
0 0 0 0 3577 0 0
0 0 0 0 3756 179 0
0 0 0 0 275 13 0
0 0 0 0 131 0 0
0 0 0 0 1508 197 0
4809 0 0 0 4809 0 0
0 0 0 0 0 0 0
106 0 0 0 106 0 5
0 0 0 0 1059 50 0
0 16499 0 0 16499 0 0
0 336 0 0 336 0 0
0 0 0 0 299 39 0
13 0 0 0 13 0 0
0 1218 0 0 1218 0 0
0 0 9531 0 9531 0 0
0 0 0 0 222 29 0
2732 0 0 0 2732 0 130
0 1948 0 0 1948 0 0
0 0 0 0 1034 135 0
4560 0 0 0 4560 0 217
0 0 0 0 60 0 0
96 0 0 0 96 0 0
0 0 0 10067 10067 0 0
0 0 0 0 4019 524 0
0 0 801 0 801 0 0
0 0 0 0 10256 0 0
0 0 2705 0 2705 0 0
0 136 0 0 136 0 0
0 0 0 0 14 1 0
0 136 0 0 136 0 0
0 0 0 0 2968 387 0
4181 0 0 0 4181 0 199
0 0 0 0 3507 457 0
0 213 0 0 213 0 0
0 0 0 0 911 0 0
0 524 0 0 524 0 0
0 0 0 0 527 25 0
0 0 0 0 141 7 0
0 0 0 0 0 0 0
0 0 0 0 322 42 0
0 0 5881 0 5881 0 0
0 0 0 0 0 0 0
0 0 0 0 178 4 0
0 0 0 0 1216 58 0
0 1466 0 0 1466 0 0
0 17205 0 0 17205 0 0
0 8294 0 0 8294 0 0
0 0 0 0 2115 0 0
0 0 0 372 372 0 0
0 508 0 0 508 0 0
2944 0 0 0 2944 0 0
213 0 0 0 213 0 0
0 0 0 0 2448 0 0
0 0 0 0 2837 135 0
0 0 311 0 311 0 0
0 878 0 0 878 0 0
0 0 0 0 15685 2046 0
1476 0 0 0 1476 0 70
0 0 0 0 341 0 0
0 0 0 0 5431 259 0
0 0 0 0 2974 388 0
0 0 0 0 359 17 0
0 0 0 0 23 0 0
0 0 0 0 38713 1843 0
0 0 18435 0 32548 0 0
0 42400 0 0 42400 0 0
0 0 0 0 600 0 0
0 0 3653 0 3653 0 0
4787 0 0 0 4787 0 624
0 0 0 0 1500 0 0
0 0 206 0 2064 0 0
0 119 0 0 119 0 0
1009 0 0 0 1009 0 0
606 0 0 0 606 0 29
0 0 0 0 94 4 0
0 0 0 0 3054 398 0
0 0 0 0 53 0 0
0 0 0 0 30 1 0
0 0 0 0 94 0 0
0 0 0 0 812 106 0
0 0 0 0 3708 177 0
0 0 15659 0 15659 0 0
0 0 0 0 282 37 0
0 0 0 0 64 3 0
0 0 0 0 145 7 0
3399 0 0 0 3399 0 162
0 0 0 0 3481 166 0
0 3541 0 0 3541 0 0
0 12353 0 0 12353 0 0
496 0 0 0 496 0 24
0 22 0 0 22 0 0
0 0 69 0 69 0 0
0 0 0 0 922 0 0
0 0 0 0 4757 227 0
5210 0 0 0 5210 0 680
800 0 0 0 800 0 104
0 0 0 0 18266 870 0
0 0 0 0 34792 0 0
0 0 0 0 1745 0 0
6083 0 0 0 6083 0 793
1234 0 0 0 1234 0 161
0 0 0 0 954 0 0
0 0 0 0 1431 68 0
0 0 0 0 89 4 0
1160 0 0 0 1160 0 151
1506 0 0 0 1506 0 72
0 0 0 0 1506 72 0
0 0 0 0 219 10 0
0 0 35 0 35 0 0
0 365 0 0 365 0 0
0 9328 0 0 9328 0 0
0 0 0 0 117 6 0
799 0 0 0 799 0 38
0 875 0 0 875 0 0
0 0 0 1025 1025 0 0
0 14960 0 0 14960 0 0
0 8550 0 0 8550 0 0
0 0 0 0 177 0 0
0 11794 0 0 11794 0 0
0 0 4461 0 4461 0 0
8548 0 0 0 8548 0 0
0 0 0 0 6238 297 0
15554 0 0 0 15554 0 2029
0 0 0 0 14202 676 0
0 81 0 0 81 0 0
0 0 926 0 926 0 0
180 0 0 0 180 0 7
57 0 0 0 57 0 3
5307 0 0 0 5307 0 0
0 0 43 0 43 0 0
10841 0 0 0 10841 0 516
0 0 0 0 1952 255 0
2454 0 0 0 2454 0 117
0 3315 0 0 3315 0 0
0 80 0 0 80 0 0
0 0 935 0 935 0 0
0 0 0 0 671 32 0
0 1707 0 0 1707 0 0
0 0 0 0 518 0 0
0 0 0 0 659 0 0
0 0 0 0 84 0 0
0 0 0 0 1925 251 0
0 2607 86 0 2694 0 0
0 0 0 0 2093 100 0
459 0 0 0 459 0 60
0 0 0 0 1120 678 0
0 535 0 0 535 0 0
0 0 1108 0 1108 0 0
0 0 24 0 24 0 0
0 611 0 0 611 0 0
0 2912 0 0 2912 0 0
0 0 483 0 483 0 0
0 0 0 0 29 0 0
0 0 0 0 25 0 0
0 0 0 0 1445 171 0
0 0 1465 0 1465 0 0
0 358 0 0 358 0 0
0 0 0 0 28 0 0
0 0 0 0 22525 2938 0
0 0 0 0 1157 0 0
0 1520 0 0 1520 0 0
0 0 0 0 2965 1887 0
1403 0 0 0 1403 0 183
0 0 0 0 2944 0 0
0 0 0 0 1064 0 0
3406 0 0 0 3406 0 162
0 0 0 3731 3731 0 0
0 0 0 0 0 0 0
0 0 0 0 30 0 0
0 0 229 0 229 0 0
459 0 0 0 459 0 0
0 0 2974 0 2974 0 0
0 2050 0 0 2050 0 0
0 0 0 0 11302 1474 0
0 0 344 0 344 0 0
10320 0 0 0 10320 0 491
2539 0 0 0 2539 0 121
2539 0 0 0 2539 0 121
8541 0 0 0 8541 0 215
0 157 0 0 157 0 0
0 0 0 1421 1421 0 0
0 5766 0 0 5766 0 0
0 0 0 12651 12651 0 0
0 1872 0 0 1872 0 0
0 0 2299 0 2299 0 0
0 0 0 0 1763 230 0
0 0 0 0 2190 0 0
0 0 0 0 2431 317 0
0 0 0 0 523 240 0
0 0 0 0 1766 0 0
0 0 0 0 707 34 0
0 0 0 0 35 2 0
L3IncSpend L4IncSpend L5IncSpend TotIncSpend
0 0 0 61
0 0 0 0
0 0 0 0
0 0 0 41
0 0 0 24
0 148 0 148
68 0 0 68
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 165
0 0 54 54
0 0 0 0
0 62 0 62
0 0 0 0
6 0 0 6
0 3 0 3
0 0 0 0
404 0 0 404
0 0 0 0
0 0 0 138
0 0 0 256
0 0 0 5
7 0 0 7
0 0 324 324
2609 0 0 2609
0 0 0 432
0 0 0 0
0 0 0 0
0 0 0 240
0 0 0 721
0 0 0 0
0 0 0 0
215 0 0 215
333 0 0 333
0 0 0 3029
425 0 0 425
0 0 0 0
0 0 0 0
17 0 0 17
0 0 0 0
4 0 0 4
0 697 0 697
0 0 0 238
0 120 0 120
175 0 0 175
0 147 0 147
6 0 0 6
142 0 0 142
0 0 0 0
0 0 0 0
0 0 0 1188
0 0 0 8
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0 0 0 0
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17 0 0 17
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588 0 0 588
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162 0 0 162
60 0 0 60
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0 0 0 0
0 442 0 442
0 0 0 0
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0 0 0 0
0 0 636 636
0 0 0 0
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0 186 0 186
0 0 0 0
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0 0 103 103
0 0 0 0
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438 0 0 438
0 0 0 3
0 0 0 0
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1215 0 0 1215
0 0 0 0
0 1226 0 1226
6 0 0 6
0 0 0 35
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398 0 0 398
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0 0 0 0
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0 0 855 855
0 0 0 342
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62 0 0 62
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0 0 0 0
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0 931 0 931
0 0 0 79
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0 0 0 0
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49 0 0 49
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0 0 0 2454
0 2301 0 2301
0 0 0 0
310 0 0 310
0 0 0 0
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39 0 0 39
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20 0 0 20
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0 255 0 255
0 0 0 146
0 0 0 0
0 0 0 0
0 243 0 243
0 0 0 1767
0 0 0 0
0 0 0 28
0 0 0 0
36 0 0 36
0 0 0 40
0 0 1972 1972
0 0 0 767
0 0 0 0
0 0 0 0
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0 0 0 416
0 0 52 52
0 0 0 0
0 47 0 47
0 0 12 12
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 150 0 150
0 0 0 0
0 0 0 562
0 0 0 259
0 0 0 0
0 0 0 1166
0 0 0 39
0 0 0 213
0 0 0 0
522 0 0 522
0 0 0 0
0 0 0 0
0 0 0 624
0 0 0 0
0 0 0 85
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 37 0 37
0 0 0 0
1044 0 0 1044
2348 0 0 2348
0 0 0 2204
0 0 0 0
43 0 0 43
0 1063 0 1063
0 0 0 205
0 0 0 0
169 0 0 169
0 0 0 17
0 0 0 51
0 0 0 78
58 0 0 58
0 0 0 0
0 0 0 0
0 0 0 5219
0 0 0 0
0 0 0 77
0 0 0 0
0 0 0 179
0 0 0 8
0 654 0 654
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 425
2 0 0 2
34 0 0 34
0 172 0 172
0 0 0 2799
0 0 0 0
0 0 0 0
0 0 0 22
90 0 0 90
28 0 0 28
0 0 0 0
0 221 0 221
120 0 0 120
0 0 0 535
0 0 0 33
0 0 0 7
0 0 0 0
0 0 0 0
0 27 0 27
0 500 0 500
0 0 0 0
0 0 0 9
0 0 0 757
0 0 0 137
0 0 0 0
0 43 0 43
0 0 0 21
436 0 0 436
0 0 0 39
0 0 0 0
221 0 0 221
0 0 0 38
414 0 0 414
0 0 0 0
0 0 0 72
0 0 0 707
0 4592 0 4592
0 137 0 137
0 0 0 0
0 0 0 97
0 0 0 633
0 0 0 633
0 0 0 63
0 633 0 633
0 0 0 0
0 0 0 0
0 0 0 210
659 0 0 659
236 0 0 236
359 0 0 359
0 0 0 0
162 0 0 162
0 0 0 0
24 0 0 24
0 0 0 53
0 0 0 0
0 0 0 0
0 0 0 0
0 382 0 382
341 0 0 341
0 0 0 0
703 0 0 703
0 0 0 551
349 0 0 349
1474 0 0 1474
687 0 0 687
0 593 0 593
0 0 0 0
0 0 0 0
49 0 0 49
0 0 0 124
0 0 0 125
0 0 0 125
0 0 0 0
0 0 0 0
0 0 0 26
0 677 0 677
0 0 0 203
0 0 0 44
0 1039 0 1039
0 0 0 0
0 0 0 0
0 0 0 57
0 0 0 0
0 0 0 398
797 0 0 797
221 0 0 221
0 0 0 133
0 0 0 663
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 22
0 0 0 428
0 0 0 0
0 0 0 179
0 0 0 13
0 0 0 0
0 0 0 197
0 0 0 0
0 0 0 0
0 0 0 5
0 0 0 50
2152 0 0 2152
44 0 0 44
0 0 0 39
0 0 0 0
652 0 0 652
0 1243 0 1243
0 0 0 29
0 0 0 130
0 0 0 0
0 0 0 135
0 0 0 217
0 0 0 0
0 0 0 0
0 0 479 479
0 0 0 524
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 1
0 0 0 0
0 0 0 387
0 0 0 199
0 0 0 457
0 0 0 0
0 0 0 0
68 0 0 68
0 0 0 25
0 0 0 7
0 0 0 0
0 0 0 42
0 767 0 767
0 0 0 0
0 0 0 4
0 0 0 58
70 0 0 70
2781 0 0 2781
1082 0 0 1082
0 0 0 0
0 0 49 49
67 0 0 67
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 135
0 41 0 41
114 0 0 114
0 0 0 2046
0 0 0 70
0 0 0 0
0 0 0 259
0 0 0 388
0 0 0 17
0 0 0 0
0 0 0 1843
0 0 0 0
5530 0 0 5530
0 0 0 0
0 174 0 174
0 0 0 624
0 0 0 0
0 0 0 0
15 0 0 15
0 0 0 0
0 0 0 29
0 0 0 4
0 0 0 398
0 0 0 0
0 0 0 1
0 0 0 0
0 0 0 106
0 0 0 177
0 2043 0 2043
0 0 0 37
0 0 0 3
0 0 0 7
0 0 0 162
0 0 0 166
169 0 0 169
2235 0 0 2235
0 0 0 24
1 0 0 1
0 0 0 0
0 0 0 0
0 0 0 227
0 0 0 680
0 0 0 104
0 0 0 870
0 0 0 0
0 0 0 0
0 0 0 793
0 0 0 161
0 0 0 0
0 0 0 68
0 0 0 4
0 0 0 151
0 0 0 72
0 0 0 72
0 0 0 10
0 0 0 0
17 0 0 17
0 0 0 0
0 0 0 6
0 0 0 38
114 0 0 114
0 0 312 312
1951 0 0 1951
407 0 0 407
0 0 0 0
1538 0 0 1538
0 582 0 582
0 0 0 0
0 0 0 297
0 0 0 2029
0 0 0 676
0 0 0 0
0 121 0 121
0 0 0 7
0 0 0 3
0 0 0 0
0 2 0 2
0 0 0 516
0 0 0 255
0 0 0 117
432 0 0 432
0 0 0 0
0 455 0 455
0 0 0 32
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 251
0 0 0 0
0 0 0 100
0 0 0 60
0 0 0 678
0 0 0 0
0 53 0 53
0 1 0 1
380 0 0 380
380 0 0 380
0 63 0 63
0 0 0 0
0 0 0 0
0 0 0 171
0 191 0 191
17 0 0 17
0 0 0 0
0 0 0 2938
0 0 0 0
72 0 0 72
0 0 0 1887
0 0 0 183
0 0 0 0
0 0 0 0
0 0 0 162
0 0 487 487
0 0 0 0
0 0 0 0
0 30 0 30
0 0 0 0
0 388 0 388
0 0 0 0
0 0 0 1474
0 147 0 147
0 0 0 491
0 0 0 121
0 0 0 121
0 0 0 215
7 0 0 7
0 0 185 185
752 0 0 752
0 0 1650 1650
174 0 0 174
0 109 0 109
0 0 0 230
0 0 0 0
0 0 0 317
0 0 0 240
0 0 0 0
0 0 0 34
0 0 0 2
Channel SectorName SegmentName PhoneScalefactor SpendScaleFactor
Electronic TeleComs RiskAverse 28.374 33.082
Electronic TeleComs EarlyAdopts 28.374 33.082
Guerilla Health PennyPinchers 10.679 21.577
Electronic Retail RiskAverse 8.972 10.762
Direct SME TheHerd 23.435 70.578
Electronic Manufacturing Luddites 23.175 27.022
Electronic Media EarlyAdopts 90.280 103.805
Guerilla Defence Technoids 29.779 27.188
Electronic Services EarlyAdopts 309.704 421.839
Guerilla Health EarlyAdopts 10.679 21.577
Electronic Manufacturing EarlyAdopts 23.175 27.022
Guerilla Defence PennyPinchers 29.779 27.188
Direct SME EarlyAdopts 23.435 70.578
Guerilla Defence PennyPinchers 29.779 27.188
Guerilla Defence Luddites 29.779 27.188
Guerilla Defence TheHerd 29.779 27.188
Electronic TeleComs PennyPinchers 28.374 33.082
Guerilla Defence Technoids 29.779 27.188
Direct SME TheHerd 23.435 70.578
Guerilla Defence Luddites 29.779 27.188
Electronic TeleComs PennyPinchers 28.374 33.082
Guerilla Defence Luddites 29.779 27.188
Guerilla Transport PennyPinchers 23.526 49.844
Guerilla Defence Technoids 29.779 27.188
Electronic TeleComs PennyPinchers 28.374 33.082
Guerilla Health Luddites 10.679 21.577
Guerilla Defence Technoids 29.779 27.188
Guerilla Health Laggards 10.679 21.577
Electronic Retail EarlyAdopts 8.972 10.762
Electronic Services TheHerd 309.704 421.839
Guerilla Defence RiskAverse 29.779 27.188
Electronic Technology EarlyAdopts 8.802 9.488
Guerilla Defence PennyPinchers 29.779 27.188
Guerilla Health PennyPinchers 10.679 21.577
Direct SME Laggards 23.435 70.578
Guerilla Defence PennyPinchers 29.779 27.188
Electronic Retail EarlyAdopts 8.972 10.762
Electronic Technology Technoids 8.802 9.488
Guerilla Defence EarlyAdopts 29.779 27.188
Guerilla Defence Luddites 29.779 27.188
Electronic Technology RiskAverse 8.802 9.488
Guerilla Education Luddites 9.760 29.937
Direct SME Laggards 23.435 70.578
Guerilla Defence Technoids 29.779 27.188
Direct SME EarlyAdopts 23.435 70.578
Direct Tourism PennyPinchers 21.091 20.002
Guerilla Health EarlyAdopts 10.679 21.577
Electronic Manufacturing PennyPinchers 23.175 27.022
Electronic Media RiskAverse 90.280 103.805
Direct SME Luddites 23.435 70.578
Guerilla Defence EarlyAdopts 29.779 27.188
Guerilla Defence PennyPinchers 29.779 27.188
Guerilla Defence Technoids 29.779 27.188
Guerilla Defence TheHerd 29.779 27.188
Electronic Manufacturing RiskAverse 23.175 27.022
Guerilla Defence Technoids 29.779 27.188
Electronic Media Technoids 90.280 103.805
Direct SME TheHerd 23.435 70.578
Electronic TeleComs Luddites 28.374 33.082
Electronic Manufacturing Technoids 23.175 27.022
Direct SME Luddites 23.435 70.578
Direct Tourism PennyPinchers 21.091 20.002
Electronic Technology PennyPinchers 8.802 9.488
Direct Tourism RiskAverse 21.091 20.002
Guerilla Defence Technoids 29.779 27.188
Electronic Media Technoids 90.280 103.805
Guerilla Education Laggards 9.760 29.937
Electronic TeleComs RiskAverse 28.374 33.082
Electronic Retail Technoids 8.972 10.762
Electronic Retail Laggards 8.972 10.762
Guerilla Defence RiskAverse 29.779 27.188
Guerilla Education EarlyAdopts 9.760 29.937
Direct SME TheHerd 23.435 70.578
Electronic Manufacturing Technoids 23.175 27.022
Electronic Services RiskAverse 309.704 421.839
Guerilla Education Luddites 9.760 29.937
Electronic TeleComs PennyPinchers 28.374 33.082
Guerilla Education EarlyAdopts 9.760 29.937
Direct Tourism EarlyAdopts 21.091 20.002
Guerilla Defence RiskAverse 29.779 27.188
Electronic Manufacturing PennyPinchers 23.175 27.022
Electronic Technology Luddites 8.802 9.488
Electronic Retail Technoids 8.972 10.762
Electronic Manufacturing PennyPinchers 23.175 27.022
Electronic Retail PennyPinchers 8.972 10.762
Guerilla Defence PennyPinchers 29.779 27.188
Guerilla Defence EarlyAdopts 29.779 27.188
Guerilla Education Laggards 9.760 29.937
Electronic Services PennyPinchers 309.704 421.839
Electronic Retail Luddites 8.972 10.762
Guerilla Defence Technoids 29.779 27.188
Electronic TeleComs PennyPinchers 28.374 33.082
Direct SME EarlyAdopts 23.435 70.578
Guerilla Defence PennyPinchers 29.779 27.188
Electronic Media PennyPinchers 90.280 103.805
Guerilla Health TheHerd 10.679 21.577
Guerilla Education Luddites 9.760 29.937
Guerilla Health TheHerd 10.679 21.577
Guerilla Health PennyPinchers 10.679 21.577
Guerilla Health TheHerd 10.679 21.577
Electronic TeleComs PennyPinchers 28.374 33.082
Guerilla Transport Luddites 23.526 49.844
Guerilla Defence PennyPinchers 29.779 27.188
Electronic TeleComs PennyPinchers 28.374 33.082
Guerilla Defence PennyPinchers 29.779 27.188
Electronic Retail EarlyAdopts 8.972 10.762
Electronic Retail Laggards 8.972 10.762
Guerilla Defence Technoids 29.779 27.188
Guerilla Defence EarlyAdopts 29.779 27.188
Guerilla Defence TheHerd 29.779 27.188
Direct SME EarlyAdopts 23.435 70.578
Electronic Technology Technoids 8.802 9.488
Guerilla Defence Technoids 29.779 27.188
Electronic TeleComs PennyPinchers 28.374 33.082
Electronic Technology TheHerd 8.802 9.488
Guerilla Defence TheHerd 29.779 27.188
Electronic Retail Technoids 8.972 10.762
Guerilla Defence PennyPinchers 29.779 27.188
Direct SME PennyPinchers 23.435 70.578
Guerilla Defence PennyPinchers 29.779 27.188
Electronic TeleComs RiskAverse 28.374 33.082
Electronic TeleComs EarlyAdopts 28.374 33.082
Direct SME EarlyAdopts 23.435 70.578
Guerilla Defence PennyPinchers 29.779 27.188
Direct SME Technoids 23.435 70.578
Electronic Services Technoids 309.704 421.839
Guerilla Defence PennyPinchers 29.779 27.188
Electronic Media Technoids 90.280 103.805
Electronic Manufacturing RiskAverse 23.175 27.022
Direct Tourism Luddites 21.091 20.002
Guerilla Defence Luddites 29.779 27.188
Direct Tourism EarlyAdopts 21.091 20.002
Electronic TeleComs Technoids 28.374 33.082
Electronic Manufacturing Technoids 23.175 27.022
Guerilla Defence PennyPinchers 29.779 27.188
Electronic Manufacturing Luddites 23.175 27.022
Guerilla Defence PennyPinchers 29.779 27.188
Direct SME Luddites 23.435 70.578
Electronic TeleComs EarlyAdopts 28.374 33.082
Electronic Retail PennyPinchers 8.972 10.762
Guerilla Defence PennyPinchers 29.779 27.188
Electronic TeleComs EarlyAdopts 28.374 33.082
Electronic TeleComs Luddites 28.374 33.082
Electronic Technology PennyPinchers 8.802 9.488
Electronic Technology Technoids 8.802 9.488
Guerilla Defence RiskAverse 29.779 27.188
Electronic Technology Technoids 8.802 9.488
Guerilla Health Laggards 10.679 21.577
Electronic TeleComs PennyPinchers 28.374 33.082
Guerilla Defence RiskAverse 29.779 27.188
Electronic Technology Technoids 8.802 9.488
Direct SME Technoids 23.435 70.578
Direct Tourism Technoids 21.091 20.002
Guerilla Health Technoids 10.679 21.577
Direct SME TheHerd 23.435 70.578
Electronic TeleComs Technoids 28.374 33.082
Guerilla Education TheHerd 9.760 29.937
Direct Tourism Luddites 21.091 20.002
Direct SME PennyPinchers 23.435 70.578
Guerilla Education TheHerd 9.760 29.937
Guerilla Education TheHerd 9.760 29.937
Guerilla Defence RiskAverse 29.779 27.188
Direct SME TheHerd 23.435 70.578
Electronic Media PennyPinchers 90.280 103.805
Guerilla Defence PennyPinchers 29.779 27.188
Guerilla Defence PennyPinchers 29.779 27.188
Guerilla Defence RiskAverse 29.779 27.188
PowerScalePhonesnow PowerScalePhones2001 PowerScaleSpendNow (£k pa)
452 521 226
177 234 120
115 135 162
172 154 92
46 47 24
76 84 41
40 50 21
344 427 86
153 154 82
203 214 108
107 139 57
165 153 359
47 51 16
74 92 17
104 185 39
142 215 76
431 464 231
74 386 40
374 384 179
25 46 63
166 328 298
22 28 40
59 210 64
22 28 12
49 61 8
422 469 211
56 63 30
241 267 186
306 376 164
153 154 82
262 342 71
3184 6012 1592
206 364 110
266 310 142
29 39 14
56 83 8
452 502 199
608 770 292
175 196 84
56 63 25
945 1222 1169
199 243 107
92 119 28
16 18 9
307 345 88
199 265 107
51 60 27
210 239 112
340 413 238
488 524 104
25 33 26
25 28 35
22 33 14
60 68 14
1457 1609 779
52 52 28
11 12 6
78 155 14
217 269 116
170 177 85
328 345 176
174 182 93
113 263 41
881 1015 471
58 74 17
279 357 150
513 603 218
137 154 365
584 650 292
77 86 96
121 139 51
134 156 55
252 272 135
1037 1074 554
38 39 20
94 442 61
787 1344 421
231 270 124
401 421 803
16 18 9
400 452 334
97 156 30
90 121 15
223 367 119
56 76 9
416 710 223
101 117 54
165 183 88
35 38 6
584 692 312
29 33 16
516 589 563
336 373 141
90 108 224
185 230 99
122 129 65
165 191 88
56 79 30
80 85 43
106 145 57
253 411 80
74 250 12
70 92 37
217 239 116
10 16 5
486 733 260
1928 2285 1031
86 96 46
90 101 48
71 88 38
400 452 214
608 770 325
192 243 230
124 147 22
208 271 199
74 96 40
1928 3404 1031
70 83 29
336 382 179
52 63 37
111 127 56
40 61 22
61 71 15
29 33 61
53 47 28
9 21 3
41 46 22
18 19 10
58 60 87
269 303 144
90 101 67
180 299 76
717 771 383
429 516 451
52 69 28
271 299 81
313 342 167
440 400 73
252 283 202
1215 1351 649
86 113 23
207 223 111
1773 2085 948
82 98 47
432 514 288
117 166 63
831 1147 779
110 130 59
166 234 89
105 185 52
686 988 367
66 47 19
699 775 296
467 589 250
182 195 27
717 827 329
142 183 76
54 63 13
167 217 24
117 166 63
50 62 27
130 145 69
133 137 71
14 17 7
165 243 88
41 46 22
12 14 7
PowerScaleSpend2001 (£k pa) UPhonesNow USpendNow (£k pa) Uphones2001
412 12817 7472 14788
161 5011 3983 6627
190 1224 3490 1437
114 1544 990 1386
25 1068 1719 1097
45 1770 1103 1955
27 3594 2209 4483
119 10231 2335 12727
82 47466 34563 47780
114 2165 2338 2281
74 2488 1551 3227
488 4919 9759 4558
22 1103 1152 1204
21 2204 453 2742
70 3099 1061 5521
115 4239 2069 6407
248 12241 7630 13165
206 2204 1076 11484
239 8761 12632 8997
116 754 1721 1380
591 4702 9869 9316
64 668 1101 846
229 1378 3186 4930
15 668 326 846
10 1386 275 1730
250 4503 4549 5004
34 1682 821 1888
210 2578 4007 2854
201 2749 1763 3371
82 47466 34563 47780
103 7808 1925 10170
3006 28031 15106 52921
195 6126 2990 10837
166 2837 3064 3312
19 673 1013 905
12 1682 230 2474
244 4052 2144 4506
370 5348 2767 6778
177 5209 2291 5848
37 1682 691 1888
1512 8319 11093 10759
130 1947 3193 2369
41 2147 1985 2786
10 475 232 533
104 7198 6194 8080
142 4205 2132 5589
32 541 585 644
128 4873 3037 5529
300 30728 24732 37297
117 11426 7374 12286
41 754 699 982
49 754 946 846
21 668 381 982
15 1792 372 2012
860 33773 21052 37291
28 1539 751 1559
6 1015 624 1091
27 1834 979 3621
144 6162 3841 7621
99 3950 2303 4093
184 7697 12392 8080
97 3667 1859 3842
95 993 385 2318
543 18576 9418 21415
22 1738 472 2191
193 25184 15610 32231
320 5008 6517 5882
464 3882 12069 4358
325 5239 3142 5827
149 692 1029 770
84 3596 1379 4143
118 1307 1640 1518
145 5904 9506 6370
574 24026 14976 24895
21 11866 8641 11945
286 920 1824 4313
718 22333 13920 38127
144 2259 3705 2636
968 8466 16058 8872
10 475 232 533
501 9279 9016 10485
85 856 288 1370
20 803 161 1082
196 5176 3226 8514
13 506 101 682
380 12394 6049 21154
62 2994 1461 3478
98 1607 2636 1781
7 10897 2699 11624
370 5239 3360 6210
18 875 427 982
712 14652 18636 16699
157 7868 9953 8740
331 2670 6095 3218
123 16681 10254 20806
79 1304 1409 1374
102 1607 2636 1860
42 597 645 844
45 859 928 905
78 1136 1227 1549
130 7188 2661 11658
40 1740 591 5872
49 2080 1015 2742
128 6162 3841 6773
8 299 146 472
392 4363 2798 6581
1222 17300 11094 20504
52 2558 1248 2871
54 2670 1303 2997
47 2105 1027 2610
242 9372 15090 10588
412 5348 3082 6778
306 5708 6253 7235
35 3529 728 4175
294 1829 1893 2388
52 2204 1076 2871
1820 17300 11094 30544
43 2080 777 2474
204 7868 12668 8959
67 1539 1004 1888
64 3157 1840 3598
33 1144 713 1730
17 1430 1042 1653
89 875 1661 982
25 1239 1995 1097
7 2887 1311 6485
25 1230 600 1380
10 1611 990 1731
91 1351 2363 1400
162 5683 2881 6399
99 2670 1810 2997
127 3794 1529 6312
412 20346 12682 21882
716 9954 12186 11968
37 1539 751 2042
173 6270 2193 6924
190 9312 4545 10170
97 10310 5175 9376
297 7138 6675 8028
722 10898 6989 12121
43 2558 623 3361
119 5885 3668 6329
1114 50315 31362 59151
79 726 451 863
367 3804 2734 4525
89 3499 1708 4954
1462 7316 7393 10097
70 1175 1269 1388
125 4702 2931 6627
91 3140 1405 5521
528 6039 3480 8701
29 1551 1334 1097
550 14752 5931 16343
315 4990 5390 6289
41 4272 1930 4567
410 20346 10873 23474
98 1385 2271 1781
15 1149 259 1322
31 3908 1681 5090
89 1143 1875 1619
33 487 798 609
78 3859 1884 4332
73 3123 5027 3207
9 1229 756 1533
130 4919 2401 7235
25 1230 600 1380
7 362 177 407
USpend2001 (£k pa)
13617
5312
4098
1226
1766
1218
2755
3237
34792
2463
2011
13262
1584
563
1890
3127
8206
5605
16863
3150
19551
1746
11394
413
343
5389
922
4531
2162
34792
2808
28520
5289
3577
1363
339
2623
3507
4809
1008
14347
3884
2919
260
7361
2834
695
3446
31095
8288
1113
1344
560
417
23245
761
670
1934
4751
2673
13009
1948
899
10857
595
19990
9588
15340
3495
1602
2291
3543
10256
15518
8698
8548
23765
4323
19352
260
13526
806
216
5307
136
10325
1698
2921
2883
3982
479
23559
11055
9012
12789
1707
3050
911
978
1674
4315
1994
1338
4222
230
4220
13149
1401
1463
1274
17046
3906
8322
1158
2793
1401
19587
1157
14424
1810
2115
1078
1220
2417
1766
2944
674
1064
2448
3244
2702
2544
13639
19341
997
4685
5172
6833
9828
7773
1163
3945
36870
750
3479
2418
13876
1500
4131
2471
5014
2064
11001
6793
2884
13548
2921
298
2190
2655
999
2114
5163
942
3531
674
199
RespondentSerial Sector Code SegmentCode Emps Now Emps 2001 PhonesNow Phones2001
101 111 6 4500 4000 450 500
102 111 2 500 550 110 150
103 107 3 535 625 85 100
104 101 6 550 650 80 58
105 110 4 200 200 20 20
106 103 5 200 300 30 33
107 105 2 1800 1800 20 25
108 112 1 4500 4500 600 700
109 102 2 500 500 200 200
110 107 2 7800 7800 200 200
111 103 2 600 650 50 70
112 112 3 500 400 200 150
113 110 2 150 150 21 23
114 112 3 100 120 60 70
115 112 5 1400 1400 100 200
116 112 4 1397 1397 160 250
117 111 3 2000 1500 420 420
118 112 1 1400 1400 60 600
119 110 4 7000 7000 470 470
120 112 5 69 150 12 25
121 111 3 800 800 100 250
122 112 5 14 16 10 12
123 109 3 1500 2000 55 200
124 112 1 280 320 10 12
125 111 3 34 40 16 20
126 107 5 11000 11500 600 650
127 112 1 100 100 40 40
128 107 7 3000 3000 260 280
129 101 2 4000 4000 190 220
130 102 4 250 250 200 200
131 112 6 7000 7500 400 500
132 106 2 22000 20000 6000 12000
133 112 3 1200 1000 278 550
134 107 3 3000 3000 300 350
135 110 7 100 100 10 15
136 112 3 150 200 40 60
137 101 2 2500 2500 340 340
138 106 1 1500 1500 500 550
139 112 2 450 450 218 218
140 112 5 180 180 40 40
141 106 6 3500 4000 970 1100
142 108 5 3200 3200 200 230
143 110 7 180 210 57 81
144 112 1 8 8 6 6
145 110 2 9000 8500 350 400
146 104 3 250 500 140 200
147 107 2 120 140 25 30
148 103 3 1197 1197 137 157
149 105 6 2500 2500 500 600
150 110 5 33000 33000 700 750
151 112 2 45 65 12 15
152 112 3 120 140 12 12
153 112 1 100 100 10 15
154 112 4 350 350 44 44
155 103 6 14000 14000 2500 2750
156 112 1 130 120 35 30
157 105 1 7 7 3 3
158 110 4 250 250 45 120
159 111 5 600 800 150 185
160 103 1 2500 2500 100 100
161 110 5 5000 5020 387 400
162 104 3 2000 3000 114 114
163 106 3 100 140 40 110
164 104 6 1300 1300 1300 1500
165 112 1 750 800 42 50
166 105 1 1800 2340 371 482
167 108 7 4500 4500 825 900
168 111 6 150 150 75 80
169 101 1 5000 5000 500 500
170 101 7 65 65 24 24
171 112 6 640 640 125 130
172 108 2 900 900 110 118
173 110 4 4500 4500 260 280
174 103 1 3000 3000 1500 1500
175 102 6 90 90 25 25
176 108 5 2800 2800 65 565
177 111 3 1035 2070 1035 2070
178 108 2 3000 3000 250 270
179 104 2 30000 30000 400 400
180 112 6 100 90 6 6
181 103 3 2500 2500 360 410
182 106 5 197 197 32 50
183 101 1 170 100 30 40
184 103 3 400 1000 150 300
185 101 3 80 85 15 20
186 112 3 2500 2500 800 1500
187 112 2 1000 1000 95 100
188 108 7 3500 4000 150 150
189 102 3 340 400 22 24
190 101 5 9000 9000 500 550
191 112 1 150 150 15 15
192 111 3 2000 2000 550 600
193 110 2 5000 5000 400 450
194 112 3 200 220 80 89
195 105 3 400 400 200 250
196 107 4 3500 3500 94 94
197 108 5 3000 3000 150 160
198 107 4 200 200 29 45
199 107 3 400 400 50 50
200 107 4 1700 1500 76 112
201 111 3 1500 2000 189 350
202 109 5 1000 1000 78 260
203 112 3 80 95 55 70
204 111 3 600 800 150 155
205 112 3 30 35 3 5
206 101 2 1800 2500 380 600
207 101 7 40000 40000 3000 3300
208 112 1 250 250 75 75
209 112 2 600 600 80 80
210 112 4 250 270 56 65
211 110 2 11000 11000 520 600
212 106 1 1500 1500 500 550
213 112 1 5000 5000 250 300
214 111 3 165 165 65 75
215 106 4 200 300 100 115
216 112 4 550 550 60 75
217 101 1 12000 20000 3000 6000
218 112 3 300 300 55 60
219 110 3 19000 17000 400 467
220 112 3 150 150 35 40
221 111 6 250 200 55 60
222 111 2 25 35 12 20
223 110 2 1000 1000 31 37
224 112 3 150 150 15 15
225 110 1 140 55 25 20
226 102 1 25 40 3 10
227 112 3 105 105 25 25
228 105 1 80 80 6 6
229 103 6 85 85 20 20
230 104 5 1500 1600 220 245
231 112 5 700 700 80 80
232 104 2 500 1000 120 240
233 111 1 2500 2600 900 900
234 103 1 3500 3500 400 500
235 112 3 290 330 35 45
236 103 5 400 400 200 220
237 112 3 600 750 521 500
238 110 5 1800 1500 600 500
239 111 2 280 280 187 200
240 101 3 2000 2000 1500 1500
241 112 3 3610 4001 75 95
242 111 2 340 340 140 140
243 111 5 5000 6000 3500 4000
244 106 3 250 250 25 25
245 106 1 1000 1800 300 300
246 112 6 362 450 120 170
247 106 1 1700 1700 800 1000
248 107 7 350 370 80 95
249 111 3 100 150 100 150
250 112 6 550 550 102 200
251 106 1 800 1200 600 800
252 110 1 120 90 35 20
253 104 1 1000 1080 920 1000
254 107 1 4000 4000 700 916
255 110 4 250 250 160 170
256 111 1 12500 12500 900 1000
257 108 4 4000 4500 120 150
258 104 5 135 150 20 23
259 110 3 800 800 140 200
260 108 4 5000 5000 90 130
261 108 4 200 100 25 30
262 112 6 1214 800 139 139
263 110 4 650 650 100 100
264 105 3 60 60 4 5
265 112 3 350 400 200 300
266 112 3 250 250 25 25
267 112 6 55 55 4 4
SpendNow (£k pa) Spend2001 (£K pa)
225 395
75 103
120 141
43 43
11 11
16 18
11 13
150 195
107 107
107 107
27 37
435 478
7 10
14 16
38 75
86 134
225 225
32 321
225 293
30 63
180 450
18 27
60 218
5 6
3 3
300 347
21 21
200 220
102 118
107 107
108 151
3000 5999
149 294
160 187
5 8
6 9
150 165
240 264
105 196
18 23
1200 1361
107 123
18 28
3 3
100 121
75 107
13 16
73 84
350 435
150 168
12 19
17 21
6 9
10 10
1337 1470
19 16
2 2
8 21
80 99
50 56
207 214
61 61
14 40
695 802
13 15
200 260
350 478
200 242
250 250
30 42
53 79
45 90
139 150
802 802
13 13
42 365
553 1107
134 144
800 920
3 3
300 454
10 27
5 7
80 160
3 3
428 802
51 53
80 80
4 4
267 294
8 8
600 726
168 189
200 273
107 134
50 58
80 86
16 24
27 27
41 60
60 111
13 42
29 37
80 83
2 3
203 321
1604 1764
40 40
43 43
30 35
278 321
267 294
300 378
12 18
96 125
32 40
1604 3208
23 31
214 250
25 42
28 30
6 11
8 9
31 40
13 11
1 3
13 13
3 3
30 30
118 131
59 79
51 102
481 481
420 693
19 24
60 128
279 279
100 121
150 210
802 802
20 36
75 75
1871 2138
14 20
200 214
64 91
750 1275
43 51
53 80
50 98
321 428
10 13
390 710
374 490
24 36
413 495
64 80
5 5
20 29
48 69
13 16
74 74
53 53
2 3
107 160
13 13
2 2
product ProductSerial sector code LevelNow PctNow Level2001 Pct2001 Addusers
101 103 107 0 0 1 30 0
101 106 103 0 0 4 10 0
101 107 105 0 0 1 10 0
101 107 105 0 0 2 30 0
101 108 112 1 5 2 15 0
101 110 107 1 1 4 40 0
101 114 112 1 1 3 80 0
101 115 112 1 0 0 0 0
101 118 112 1 50 0 0 0
101 118 112 1 100 0 0 0
101 120 112 0 0 2 35 0
101 120 112 0 0 5 34 0
101 121 111 0 0 1 0 0
101 124 112 0 0 4 100 0
101 124 112 0 0 1 100 0
101 124 112 0 0 3 10 0
101 124 112 0 0 4 5 0
101 125 111 1 30 0 0 0
101 126 107 1 50 3 50 0
101 126 107 0 0 2 100 0
101 127 112 0 0 2 100 0
101 128 107 0 0 1 100 5
101 128 107 1 2 2 2 0
101 129 101 0 0 3 100 2
101 129 101 2 5 5 100 0
101 130 102 0 0 3 50 0
101 131 112 0 0 2 100 5
101 137 101 2 100 0 0 0
101 138 106 0 0 1 5 0
101 139 112 0 0 1 100 0
101 139 112 0 0 1 100 0
101 140 112 1 100 0 0 0
101 140 112 1 5 0 0 0
101 141 106 0 0 3 30 0
101 141 106 0 0 3 10 50
101 143 110 0 0 1 100 200
101 146 104 0 0 3 100 0
101 147 107 1 25 0 0 0
101 152 112 0 0 3 20 0
101 152 112 0 0 3 50 0
101 153 112 1 100 0 0 0
101 154 112 1 8 3 20 0
101 155 103 0 0 4 20 0
101 159 111 0 0 1 100 0
101 167 108 0 0 4 25 0
101 169 101 0 0 3 100 0
101 170 101 0 0 4 50 4
101 171 112 0 0 3 5 0
101 172 108 0 0 3 80 0
101 174 103 0 0 1 100 0
101 174 103 0 0 4 100 0
101 177 111 0 0 1 100 0
101 180 112 0 0 1 20 0
101 181 103 0 0 2 100 0
101 182 106 0 0 2 100 0
101 182 106 1 83 3 100 0
101 183 101 1 6 0 0 0
101 183 101 1 1 0 0 0
101 184 103 0 0 1 10 0
101 190 101 1 2 0 0 0
101 196 107 1 90 4 100 0
101 197 108 1 17 0 0 0
101 199 107 0 0 2 100 0
101 202 109 0 0 1 0 0
101 205 112 1 100 0 0 0
101 205 112 0 0 2 5 0
101 206 101 0 0 1 50 0
101 208 112 1 100 1 100 0
101 209 112 0 0 1 0 0
101 209 112 0 0 1 100 0
101 209 112 0 0 4 30 0
101 211 110 0 0 1 50 0
101 211 110 0 0 1 100 0
101 212 106 0 0 4 20 0
101 213 112 0 0 2 10 0
101 214 111 1 2 0 0 0
101 214 111 0 0 3 30 0
101 215 106 0 0 4 25 0
101 217 101 0 0 3 60 0
101 217 101 0 0 2 5 0
101 219 110 0 0 1 50 0
101 220 112 0 0 1 5 0
101 222 111 1 100 0 0 0
101 222 111 0 0 3 100 0
101 224 112 1 6 3 50 0
101 224 112 2 3 4 3 0
101 225 110 0 0 2 50 0
101 226 102 1 0 0 0 0
101 226 102 0 0 4 100 0
101 226 102 1 1 0 0 0
101 227 112 0 0 1 30 0
101 228 105 0 0 1 100 0
101 229 103 0 0 1 10 0
101 230 104 2 100 0 0 0
101 232 104 0 0 5 100 60
101 241 112 1 10 0 0 0
101 245 106 1 1 4 100 50
101 249 111 0 0 4 30 0
101 250 112 1 6 0 0 0
101 251 106 0 0 1 50 100
101 252 110 0 0 2 10 0
101 252 110 1 10 0 0 0
101 252 110 0 0 5 100 0
101 253 104 2 1 0 0 0
101 256 111 0 0 1 8 0
101 257 108 1 100 3 100 0
101 258 104 0 0 1 20 0
101 260 108 0 0 4 0 0
101 265 112 1 100 0 0 0
101 265 112 0 0 1 10 0
101 267 112 0 0 3 80 60
101 267 112 0 0 1 10 0
111 101 111 0 0 4 60 0
111 104 101 0 0 3 10 0
111 109 102 0 0 1 2 0
111 111 103 0 0 1 28 0
111 112 112 0 0 3 20 0
111 116 112 0 0 1 100 0
111 118 112 0 0 1 100 0
111 118 112 0 0 2 50 0
111 123 109 3 100 5 50 0
111 123 109 0 0 1 60 0
111 124 112 0 0 1 100 0
111 124 112 0 0 3 100 0
111 125 111 0 0 4 80 0
111 125 111 0 0 3 100 0
111 129 101 0 0 2 100 0
111 131 112 0 0 4 10 0
111 131 112 1 100 4 100 0
111 135 110 0 0 4 100 20
111 137 101 0 0 2 60 0
111 138 106 1 25 0 0 0
111 141 106 1 1 5 10 0
111 141 106 0 0 1 0 0
111 141 106 1 100 2 100 0
111 142 108 0 0 3 25 0
111 143 110 0 0 4 100 0
111 148 103 2 100 3 100 0
111 151 112 0 0 1 100 0
111 152 112 0 0 1 50 0
111 152 112 0 0 4 50 0
111 156 112 0 0 1 5 0
111 157 105 0 0 1 100 0
111 158 110 0 0 1 66 0
111 158 110 0 0 2 70 0
111 160 103 3 10 0 0 0
111 161 110 0 0 2 10 0
111 163 106 0 0 1 10 0
111 167 108 0 0 4 60 20
111 168 111 1 10 2 20 30
111 168 111 0 0 4 100 0
111 174 103 1 5 0 0 0
111 174 103 0 0 3 40 0
111 174 103 2 100 0 0 0
111 174 103 0 0 3 20 0
111 174 103 0 0 1 0 0
111 175 102 0 0 2 100 14
111 177 111 0 0 1 30 0
111 177 111 0 0 1 2 0
111 180 112 0 0 1 100 0
111 180 112 0 0 3 100 0
111 181 103 1 33 3 33 0
111 182 106 1 29 3 50 0
111 184 103 1 5 0 0 0
111 185 101 0 0 1 2 0
111 185 101 3 45 0 0 0
111 187 112 0 0 4 100 0
111 188 108 0 0 1 100 0
111 189 102 0 0 1 25 0
111 189 102 0 0 2 40 0
111 190 101 1 20 4 100 15
111 192 111 0 0 2 50 0
111 192 111 1 1 0 0 0
111 193 110 0 0 1 5 0
111 194 112 0 0 1 60 0
111 198 107 2 80 3 80 0
111 201 111 0 0 1 5 6
111 207 101 0 0 5 100 0
111 211 110 0 0 1 30 0
111 212 106 1 100 4 0 0
111 213 112 1 20 0 0 0
111 213 112 0 0 1 100 0
111 213 112 0 0 1 100 0
111 214 111 3 1 5 30 0
111 215 106 1 30 2 30 0
111 215 106 0 0 4 34 0
111 218 112 0 0 5 20 0
111 218 112 0 0 1 10 0
111 218 112 0 0 1 20 0
111 224 112 0 0 1 0 0
111 230 104 0 0 1 50 0
111 231 112 1 1 0 0 0
111 232 104 0 0 1 10 0
111 235 112 2 100 4 100 0
111 236 103 0 0 1 100 0
111 236 103 0 0 1 80 0
111 237 112 0 0 1 100 0
111 238 110 0 0 1 50 0
111 240 101 0 0 1 100 0
111 240 101 0 0 1 10 0
111 241 112 0 0 2 10 40
111 245 106 0 0 2 30 0
111 245 106 1 100 3 100 0
111 246 112 0 0 2 100 0
111 246 112 0 0 4 100 0
111 247 106 1 0 1 30 0
111 251 106 0 0 2 20 0
111 251 106 0 0 2 34 0
111 254 107 0 0 2 100 0
111 255 110 0 0 3 2 0
111 255 110 0 0 1 20 0
111 260 108 0 0 2 20 0
111 265 112 1 10 0 0 0
112 102 111 0 0 1 10 0
112 105 110 0 0 3 100 0
112 105 110 0 0 1 15 0
112 106 103 0 0 1 5 0
112 106 103 0 0 4 20 0
112 106 103 0 0 1 0 0
112 109 102 1 1 3 20 0
112 109 102 0 0 3 15 30
112 113 110 0 0 1 66 80
112 114 112 1 1 0 0 0
112 116 112 0 0 3 55 0
112 117 111 1 10 4 80 10
112 117 111 0 0 1 50 0
112 117 111 0 0 2 50 0
112 119 110 0 0 3 20 0
112 125 111 0 0 1 100 0
112 125 111 0 0 1 100 0
112 127 112 1 2 2 50 6
112 127 112 0 0 3 2 6
112 127 112 1 30 2 0 0
112 128 107 1 83 0 0 0
112 130 102 0 0 2 100 0
112 131 112 0 0 1 30 0
112 134 107 0 0 1 20 10
112 134 107 2 30 0 0 0
112 134 107 1 50 2 100 0
112 136 112 0 0 1 100 0
112 138 106 0 0 4 100 50
112 142 108 1 100 0 0 0
112 144 112 0 0 3 100 0
112 145 110 1 0 0 0 0
112 145 110 1 40 0 0 0
112 146 104 0 0 1 100 0
112 147 107 1 0 3 5 0
112 148 103 1 20 3 20 0
112 148 103 0 0 4 100 0
112 149 105 0 0 1 60 0
112 149 105 0 0 2 100 0
112 151 112 0 0 3 100 0
112 151 112 0 0 2 40 0
112 153 112 0 0 3 2 6
112 153 112 0 0 3 100 0
112 153 112 0 0 1 50 0
112 154 112 0 0 4 50 50
112 160 103 2 2 3 90 0
112 160 103 2 5 2 80 50
112 160 103 0 0 1 25 0
112 160 103 0 0 1 5 0
112 161 110 1 100 2 100 0
112 163 106 0 0 1 0 0
112 165 112 0 0 4 30 0
112 166 105 0 0 4 50 0
112 168 111 1 2 3 10 0
112 169 101 0 0 2 5 0
112 171 112 1 5 1 50 100
112 171 112 0 0 1 40 0
112 175 102 1 5 0 0 0
112 175 102 0 0 4 10 0
112 176 108 0 0 2 5 0
112 176 108 0 0 3 34 0
112 179 104 0 0 1 0 2
112 180 112 1 10 2 10 0
112 187 112 1 10 3 100 20
112 187 112 0 0 2 15 0
112 188 108 0 0 3 50 25
112 189 102 0 0 1 2 0
112 191 112 0 0 1 100 0
112 192 111 0 0 1 20 0
112 194 112 0 0 4 100 80
112 198 107 0 0 4 100 0
112 201 111 0 0 1 20 0
112 202 109 0 0 1 5 30
112 204 111 0 0 2 100 0
112 204 111 0 0 1 100 0
112 204 111 0 0 2 10 0
112 204 111 1 100 4 100 0
112 206 101 2 100 4 100 0
112 208 112 0 0 1 15 0
112 208 112 1 100 2 100 0
112 208 112 0 0 3 100 60
112 213 112 0 0 3 10 10
112 217 101 0 0 3 10 50
112 222 111 1 1 0 0 0
112 222 111 0 0 3 100 0
112 223 110 1 100 0 0 0
112 224 112 1 25 3 20 0
112 225 110 0 0 1 60 0
112 225 110 0 0 1 50 0
112 226 102 0 0 3 50 0
112 228 105 1 100 0 0 0
112 232 104 0 0 4 100 0
112 233 111 0 0 3 50 0
112 234 103 1 6 0 0 0
112 236 103 1 15 3 100 0
112 237 112 0 0 2 55 30
112 237 112 1 45 3 45 0
112 239 111 0 0 3 100 0
112 240 101 0 0 3 50 50
112 244 106 0 0 4 100 40
112 247 106 0 0 2 10 0
112 248 107 1 60 0 0 0
112 250 112 2 100 3 40 0
112 250 112 0 0 1 100 0
112 251 106 0 0 1 50 0
112 251 106 0 0 1 50 0
112 251 106 1 33 4 33 0
112 252 110 0 0 1 0 0
112 252 110 0 0 1 25 0
112 256 111 0 0 4 100 0
112 256 111 0 0 1 30 0
112 257 108 0 0 2 30 0
112 258 104 0 0 4 3 200
112 262 112 1 20 0 0 0
112 263 110 1 5 0 0 0
112 264 105 0 0 2 40 0
112 264 105 2 1 0 0 0
114 102 111 0 0 1 50 0
114 102 111 0 0 3 100 0
114 105 110 0 0 3 50 5
114 112 112 0 0 1 20 0
114 112 112 0 0 1 100 0
114 113 110 1 20 0 0 0
114 114 112 0 0 1 30 0
114 116 112 0 0 1 100 0
114 117 111 0 0 1 100 0
114 124 112 0 0 2 5 0
114 129 101 0 0 2 20 0
114 132 106 0 0 2 30 0
114 134 107 1 100 0 0 0
114 134 107 0 0 1 100 0
114 137 101 0 0 1 10 0
114 137 101 0 0 1 5 0
114 137 101 0 0 1 50 0
114 139 112 2 100 0 0 0
114 139 112 0 0 3 0 0
114 140 112 1 5 2 10 0
114 140 112 0 0 1 100 0
114 141 106 0 0 3 100 0
114 143 110 1 5 3 10 0
114 144 112 0 0 1 100 0
114 144 112 1 5 2 5 0
114 146 104 0 0 3 20 100
114 150 110 0 0 4 100 0
114 158 110 1 0 1 10 0
114 161 110 0 0 2 20 0
114 162 104 1 100 3 100 0
114 163 106 0 0 1 100 0
114 164 104 0 0 2 40 0
114 165 112 1 10 0 0 0
114 167 108 1 1 2 1 0
114 167 108 0 0 5 100 0
114 169 101 0 0 1 100 0
114 170 101 0 0 4 50 0
114 173 110 0 0 1 100 0
114 181 103 0 0 4 20 0
114 185 101 0 0 3 100 0
114 185 101 0 0 1 10 0
114 185 101 2 100 3 100 0
114 186 112 0 0 1 25 0
114 190 101 0 0 2 100 0
114 197 108 0 0 1 100 0
114 197 108 0 0 3 7 0
114 198 107 0 0 1 100 0
114 198 107 1 50 3 50 0
114 200 107 0 0 1 30 0
114 203 112 0 0 1 10 0
114 205 112 0 0 1 0 0
114 208 112 0 0 1 20 0
114 211 110 0 0 4 30 0
114 212 106 0 0 1 0 0
114 214 111 0 0 1 15 0
114 214 111 0 0 1 100 0
114 215 106 0 0 3 50 0
114 219 110 0 0 3 100 50
114 219 110 0 0 3 50 0
114 221 111 0 0 1 100 0
114 222 111 0 0 5 30 0
114 225 110 1 25 3 25 0
114 226 102 2 100 0 0 0
114 228 105 0 0 2 20 0
114 229 103 1 100 0 0 0
114 231 112 0 0 1 100 0
114 231 112 0 0 4 10 0
114 232 104 0 0 3 30 0
114 233 111 0 0 1 100 0
114 236 103 0 0 2 30 0
114 236 103 1 7 0 0 0
114 237 112 0 0 1 100 0
114 237 112 0 0 1 50 0
114 238 110 0 0 1 5 0
114 241 112 1 2 0 0 0
114 243 111 0 0 1 100 0
114 243 111 1 95 4 50 0
114 243 111 0 0 3 100 0
114 244 106 1 80 0 0 0
114 245 106 0 0 4 100 0
114 247 106 0 0 2 30 0
114 248 107 0 0 1 100 0
114 252 110 1 100 4 10 0
114 252 110 2 0 3 5 0
114 255 110 1 10 2 35 0
114 255 110 0 0 2 20 0
114 258 104 0 0 1 30 0
114 260 108 0 0 1 100 0
114 260 108 0 0 1 2 0
114 264 105 0 0 1 3 0
114 264 105 0 0 1 10 0
114 265 112 0 0 1 20 0
114 265 112 0 0 1 100 0
120 101 111 2 5 4 100 0
120 104 101 0 0 1 20 0
120 106 103 0 0 1 5 0
120 107 105 0 0 1 5 0
120 108 112 0 0 2 100 0
120 112 112 0 0 1 25 0
120 119 110 0 0 3 20 0
120 119 110 1 5 3 60 50
120 120 112 0 0 2 15 0
120 124 112 0 0 3 5 0
120 125 111 0 0 4 20 0
120 127 112 0 0 1 100 0
120 128 107 0 0 1 100 0
120 128 107 0 0 2 100 0
120 130 102 1 2 2 2 0
120 130 102 0 0 1 50 0
120 130 102 0 0 1 100 0
120 133 112 0 0 1 33 0
120 133 112 0 0 2 100 0
120 134 107 0 0 2 30 0
120 135 110 1 70 0 0 0
120 135 110 0 0 1 100 0
120 136 112 0 0 1 25 0
120 140 112 0 0 2 100 0
120 141 106 0 0 2 10 0
120 141 106 0 0 1 10 0
120 147 107 0 0 1 30 0
120 147 107 0 0 4 5 0
120 147 107 1 25 3 50 0
120 149 105 1 30 3 30 0
120 151 112 0 0 1 10 0
120 156 112 0 0 2 100 0
120 156 112 0 0 3 100 0
120 159 111 0 0 5 15 20
120 161 110 1 100 3 100 0
120 164 104 0 0 3 75 0
120 172 108 1 5 0 0 0
120 173 110 0 0 3 100 0
120 174 103 0 0 4 25 0
120 176 108 0 0 2 100 0
120 177 111 0 0 1 25 0
120 181 103 0 0 2 100 0
120 181 103 0 0 1 100 0
120 182 106 0 0 3 10 0
120 182 106 0 0 4 100 0
120 183 101 2 25 2 80 0
120 183 101 0 0 2 25 0
120 184 103 2 100 2 100 0
120 185 101 0 0 4 30 0
120 186 112 0 0 2 100 0
120 187 112 0 0 1 100 0
120 188 108 0 0 2 80 0
120 189 102 1 16 3 100 0
120 191 112 3 17 0 0 0
120 191 112 0 0 4 100 30
120 195 105 0 0 1 5 0
120 196 107 1 100 3 100 0
120 197 108 1 17 0 0 0
120 197 108 1 25 3 0 0
120 200 107 0 0 1 5 0
120 200 107 0 0 1 100 0
120 201 111 3 100 4 2 0
120 202 109 0 0 1 100 0
120 202 109 0 0 2 20 0
120 203 112 0 0 1 33 80
120 203 112 1 40 3 40 0
120 204 111 0 0 4 25 0
120 205 112 0 0 4 10 0
120 205 112 1 15 3 100 20
120 206 101 1 30 3 60 0
120 208 112 0 0 4 30 0
120 209 112 0 0 1 2 0
120 210 112 1 2 0 0 0
120 210 112 1 20 1 100 15
120 210 112 0 0 4 100 0
120 211 110 2 2 3 2 0
120 215 106 1 1 0 0 0
120 217 101 0 0 1 100 0
120 218 112 0 0 1 100 0
120 220 112 0 0 3 80 0
120 222 111 0 0 1 100 80
120 223 110 0 0 2 100 0
120 226 102 0 0 1 100 0
120 228 105 0 0 1 100 0
120 230 104 0 0 2 100 0
120 230 104 1 100 5 100 0
120 233 111 1 0 0 0 0
120 235 112 1 3 0 0 0
120 235 112 0 0 4 20 0
120 235 112 2 46 0 0 0
120 237 112 0 0 4 50 0
120 238 110 0 0 3 30 0
120 239 111 0 0 1 100 0
120 239 111 0 0 4 2 6
120 239 111 1 100 2 100 0
120 246 112 0 0 2 100 0
120 246 112 0 0 2 100 0
120 247 106 2 40 2 60 0
120 248 107 0 0 3 10 0
120 250 112 0 0 5 50 0
120 251 106 0 0 3 100 0
120 253 104 0 0 5 100 0
120 254 107 0 0 3 25 30
120 259 110 0 0 4 100 0
120 259 110 0 0 1 70 0
120 259 110 1 100 0 0 0
120 262 112 0 0 1 100 0
120 264 105 0 0 1 30 3
120 265 112 1 50 0 0 0
120 266 112 0 0 1 100 0
120 266 112 0 0 1 5 0
SpendIncCode
2
0
0
2
2
1
1
0
0
0
1
2
3
1
0
1
1
0
1
0
1
2
2
0
1
1
1
0
0
2
1
0
0
2
2
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2
Sector SectorName Channel PhonesNow Phones2001 Respondents
101 Retail Electronic 9559 13152 12
102 Services Electronic 450 459 5
103 Manufacturing Electronic 5447 6060 11
104 Tourism Direct 3234 3722 8
105 Media Electronic 1104 1371 7
106 Technology Electronic 9867 16600 11
107 Health Guerilla 2499 2922 12
108 Education Guerilla 1985 2703 10
109 Transport Guerilla 133 460 2
110 SME Direct 4731 5123 20
111 TeleComs Electronic 9104 11325 20
112 Defence Guerilla 5520 7807 49
MeanPhonesNow MeanPhones2001 scalepower
797 1096 3
90 92
495 551
404 465
158 196
897 1509
208 243
199 270
67 230
237 256
455 566
113 159
SegmentNumber SegmentName
1 Technoids
2 EarlyAdopts
3 PennyPinchers
4 TheHerd
5 Luddites
6 RiskAverse
7 Laggards
Names Counts
Sectors 12
Respondents 167
ProductSerials 533
ProductCount 5
segmentCount 7
ProductNumber ProductName StartRow Rowcount Endrow
101 SuperPhone 2 112 113
111 InstantService 114 101 214
112 SpaceCalls 215 116 330
114 PocketMoney 331 93 423
120 ValetParking 424 111 534