The model is a considerably smaller and simplified version of a real model, with fictitious data.
Model Objectives:
Model the mobile phone marketplace for value-added products/services, at 5 levels of service.
Design for revised and additional data, using dynamic ranges. Allow for pivot table reports.
* Quantify revenue impact and projected take-up volumes for each level of service for each product
* Quantify the potential for each product by attitude segment, demographic sector and sales channel.
Model Output:
The model calculates the change in users and spend between now (early 2000) and end 2001, by service level
Spend: A User's total Network expenditure on useage and services. Interesting components of this
* Incremental Spend: The increase in spend for network users caused by the availability of this level of this
* SvcDrivenSpend: The total network spend of the SvcDriven Users
The data and products used in this demonstration model have been invented and are not realistic.
ion of the After Model
All
Users
Levels
Products Sector Name 1 2 3 4 5 All
SuperPhone All 165079 47658 78102 53810 11880 356529