BUNDELKHAND INSTITUTE OF ENGINEERING AND

TECHNOLOGY
JHANSI

SUMMER TRAINING PROJECT REPORT

ON
Consumer Behaviour
Undertaken at Big Bazar, Gurgaon

Submitted in fulfilment of the requirement for the award of

degree of
MASTER OF BUSINESS ADMINISTRATION
DR. APJ ABDUL KALAM TECHNICAL UNIVERSITY

SUBMITTED TO:- SUBMITTED BY:-

PAWAN KUMAR
DR. SUMAN YADAV (1704370043)
(CO-ORDINATOR, MBA) 3RD SEMESTER
 PREFACE
I had under gone my summer training with Big Bazaar. A student can gain this practical
knowledge when he comes to same environment. He/she must have knowledge to tackle
various types of problems, which arise in business. He/she can be able to do it, when
actually faces the problem.

This is only possible during training period. A student may have a sufficient attitude for
his/her future job, but systematic practical training is essential to bring in his confidence for
job performance, mental preparation, which enable him to take a future job responsibility.

As discussed above importance and objectives of training, besides all this, such training solves
following purposes:

 Developing skills

In this ability, to perform work efficiently & effectively is being developed.

 Modifying attitude.

Developing good attitude on the part of the training in regard to actual job requirement that is
management.

 Transmitting information

Information about the company, its product, services & policies.

So, as total above, I had the privilege of receiving my practical training in Big Bazaar. The
management of company offered excellent learning situation & sufficient facilities, to fulfill
the objectives of the training.

PAWAN KUMAR
(1704370043)
 ACKNOWLEDGEMENT

Any accomplishment requires the effort of many people and this work is not different.
Regardless of the source, I wish to express my gratitude to those who may have contributed to
this work, even though anonymously.

First I would like to express my deepest sense of gratitude to BUNDELKHAND INSTITUTE

OF ENGINEERING & TECHNOLOGY, JHANSI for providing me with an opportunity for
training and encouragement in conducting the research work.

I would like to pay my sincere thanks to my project guide, Mr. RAGHAV KATIYAR (Dy.
manager marketing of Big Bazaar) under whose guidance I was able to complete my project
successfully. I have been fortunate enough to get all the support, encouragement and guidance
from him needed to explore, think new and initiate.

I also extend my sincere thanks to for providing me the opportunity to undergo summer training
in Maruti Suzuki India LTD.

My final thanks goes out to my parents, family members, teachers and friends who encouraged
me countless times to persevere through this entire process.

Pawan Kumar
 DECLARATION

I, Akash Singh Yadav student of Bundelkhand Institute of Engineering And

Technology, Jhansi (Batch 2017-2019), hereby declare that this summer training

report work entitled “Consumer Behaviour at Big Bazaar” is the outcome of my

own research and prepared by me and the same has not been submitted to any other

university or institute for the award of any degree. I also declare that the institute

as well as the guide is not liable for any kind of misrepresentation in the report.

Date……………..

Place…………….

PAWAN KUMAR
MBA- 3RD SEMESTER
1704370043