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FAR EASTERN UNIVERSITY

Institute of Accounts, Business and Finance


Production and Operations Management
1st Semester AY 2018 – 2019

TUMBLER AS PROMOTIONAL PRODUCT

Presented to
Fatima Winniclare Jayme
Institute of Accounts, Business and Finance
Far Eastern University – Manila

In Partial Fulfillment of the


Requirements for the Degree
Bachelor of Science in Business
Administration Major in
Internal Auditing

By
Belando, Jesiel
Calasicas, Marrenela A.
Castillo, Kweensleth D.
Dawang, Joanah Marie C.
Vigo, Shieryl Mae M.

05 DECEMBER 2018
FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Production and Operations Management
1st Semester AY 2018 – 2019

Introduction
Colhotte is a start-up wholesale and retail business. It is a sole proprietorship form of
business. It is equally owned and will be managed by its five owners. Each owner has her own
knowledge and expertise in handling business since they are enrolled in business program. Each
owner will contribute Php10,000 each with a total of Php50,000.

The study aims to promote a successful launch of the new book named ‘The Ghost’
together with feasible accessories to generate more profit source to minimize the cost of
publishing, copyrights and promotions. Also, the study aims to promote products which highlight
some lines of fatywines.
Cleverpens is a series of books under a pen name author Fatywines. The real name of the
author is Fatima Winniclaire Q. Jayme. Actively use the pen name since August 2015 via
Facebook page. She graduated at St. Paul University Tuguegarao and currently working as
Certified Investment Solicitor at First Metro Asset Management Inc. Licensed Financial Advisor
at Pru Life UK – Official and Financial educator at Far Eastern University.

Colhotte name is created by combining cold


and hot. It shows one of the features of our
product. We promote the Filipino culture by
using the baybayin characters in our symbol
of our logo. We also included circles that
symbolizes share interest of a group.
FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Production and Operations Management
1st Semester AY 2018 – 2019

Competitiveness, Strategies and Productivity

Products
Different line of tumbler as our product that highlight the work of fatywines.

Price
Our product ranges from Php 200 – Php 300

Promotion Plan
We used social media to promote our product using posters, short clip, and giveaways to
the chosen user who has the most share and like.

Target Customers
Students especially those who love to read poems specifically the book of fatywines, the ghost.

Competitors
Foreign low-cost retailers, variety store chain (e.g. miniso, mumuso, japanese home center,
etc.), online sellers, popular coffee shops.

Advantage
Our product is a customized designed by the owners. It highlights some lines from
fatywines. We provide high quality materials for our product but with an affordable price. It can
keep drinks cold or hot for up to 24 hours.
FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Production and Operations Management
1st Semester AY 2018 – 2019

Forecasting
We used both qualitative and quantitative methods in forecasting. Under the qualitative
method, of course we are forecasting newly introduced product that we are proposing to
Cleverpens but under the quantitative method, this product already exists in markets, but we add
some variety in our tumbler like matte or bamboo. Also, the production knows how many units to
produce and the forecast is timely because the forecasting horizon covers the time necessary to
implement possible changes.

Product Design
We used different materials such as natural bamboo, stainless steel, silicone body, and
stainless-steel lid.

Strategic Capacity Planning


Capacity could mean an ability to perform or produce, something that can receive hold or
absorb. In the organizational context capacity refers is the maximum level of output of goods and
services that a given system can potentially produce over a set period. Two major aspects of
capacity in an organization includes a system in which an organization can produce goods and the
time taken to produce. Accordingly, there is subjectivity involved especially in accordance to
requirement of human resources and their relevant skills and capacities
FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Production and Operations Management
1st Semester AY 2018 – 2019

Process Selection and Facility Layout


The type of process selection of our product is batch. The production of mugs and journal
notebook requires a bulk order from the customers. The type of facility of facility layout of our
product is product layout. The advantages of product layout are:
 Reduction in material handling cost due to mechanization.
 Avoid production bottleneck. Economy in manufacturing time.
 Better production control.
 Require less floor area per unit of production.
 Work-in-progress is reduced and so on investment.

 Early detection of mistakes. Greater incentive to a group of workers to raise their level of
performance.

Design and Work Systems


Job Design
- Specify content and methods goal? Tumbler
- Who will do the job? Experienced personnel
- How will the job be done? Consistent with organization’s goals
- Where will the job be done? Understood and agreed to by management
Behavioral Approach
Job enlargement

● There is no need for job enlargement because we only hire 2 employees. One security guard
and one assistant.
Job rotation

● There is no need for job rotation because we only hire 2 employees. One security guard
and one assistant.
Job enrichment
● Employees will have additional responsibility for planning & coordination
FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Production and Operations Management
1st Semester AY 2018 – 2019

Location Planning and Analysis


In geographic and demographic, our product will be allocated to different small coffee
shops around university belt that targets students, professionals, book enthusiast, and “Tita’s of
Manila” from 18 and above. In terms of psychographic, we focus on book enthusiast and persons
who love to drink coffee but seeks for high quality with an affordable price. Also, those who seeks
value in nature.

Quality Management

Analyze market Manufacturing Purchasing and


and customer design and receiving
requirements planning

Customer Shipping and Production


Feedback delivery

Human Resource

Number of Work Hours


Work Salary
Employee
1 Assistant Php 5000 8 hr/day
1 Security Guard Php 5000 8 hr/day

Hiring employees by business owners has no limit on employing certain number of people
if the efficiency and effectivity is established. The company intends to hire two full-time
employees to handle the security and assistance in our job. Even the small businesses are not
exempt from crimes that take place on their premises that’s why we decided to have a security
guard in our office to ensure our safety. We also need an assistant to answer some calls of the
customers or respond to their emails and messages if customers contact us and to assist us when
delivering the products to the customers.
FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Production and Operations Management
1st Semester AY 2018 – 2019

Supply Chain Management

The figure shows the process of making a tumbler which starts from the purchase of raw
materials such as natural bamboo, stainless steels, silicon body, and stainless-steel lid. The raw
materials will be moved to the manufacturer of tumbler for the completion of the product. Once it
becomes a finished product it will be moved to the distribution process by delivering tumbler to
small coffee shops around the University belt our market location for selling our products to the
customers.

Inventory Management

 Basic Inventory Control

To ensure that the business is on track to succeed, it is important to evaluate


the business on a regular basis. and every business should have its own inventory
FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Production and Operations Management
1st Semester AY 2018 – 2019

management because this aims to always have the right products in the right quantity
for sale at the right time. In our case, we decided to use Microsoft excel to have a
uniform data in accounting our inventories. It will be easier to compute and analyze
the necessary data in regards with our product. We might consider also different
strategies for getting of the stock that hasn’t sold yet for example, we can give
discounts or promotion for those customers who will buy the item. Also, we are going
to count inventory periodically to avoid asset misappropriation. In addition, the quality
control which ensures that all our products have no defect and wonderfully created.
We make sure that we conduct stock audit to check for the signs of damage and
correct product labeling.

 Quota
We estimated that the maximum order will be 130 pieces of tumbler and the minimum
is half of the maximum which is 60 pieces. We decided that we will automatically stop
receiving orders when we reach the quota.

Type of Product Price per Piece Quantity Total Price


Matte Tumbler Php 200 30 Php 6000
Php 200 60 Php 12000
Php 200 90 Php 18000
Php 200 120 Php 24000

Wooden Tumbler Php 250 30 Php 7500


Php 250 60 Php 15000
Php 250 90 Php 22500
Php 250 120 Php 30000
FAR EASTERN UNIVERSITY
Institute of Accounts, Business and Finance
Production and Operations Management
1st Semester AY 2018 – 2019

Materials Cost
Natural bamboo Php 200
BPA free Stainless steel Php 1200
Stainless-steel lid Php 200
Total Php 1600

Direct Labor Php 2000


Cost of Sale Php 5200

Scheduling
Backward scheduling works from the due date of the demands and plans for a just-in-time
completion of the order. This scheduling method minimizes the work in progress and the
inventory. The plan of components going into an assembly will be synchronized. Resources are
utilized when they are needed, leaving gaps in the schedule on non-bottleneck resources. This
mode works well for short term scheduling as well as mid & long-term planning. Customers can
customize the poems or lines in the mugs and journals from the book of Cleverpens, fatywines.