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Time: 2 Hrs. Marks: 50
9. Consumers look different, ave different attitudes and perceptions, and are not
omogeneous in w at t ey like and dislike, Discuss wit suitable examples
12. ½ at factors affect t e rate of diffusion and consumer adoption of newly launc ed
products?
14. ½ y Some New Products Fail and Ot ers Succeed? Explain wit reference to consumer
adoption and diffusion process.
18. Explain considerations w ic must be understood before approac ing foreign market.
19. Explain t e various sources available to consumer to acquire information w ile making any
buying decision
21. Design a questioner in order to understand psyc ological, Social and situational influences on
consumer be avior.
24. Explain Buying be avior of different categories of Indian Consumers considering following
factors:
"#: Ball pen, Toilet soap, Sun glasses, ½rist watc , Cell p one, Dry fruits, Computer,
Books, Morning walker
Consumer class/Segment
25. Explain t e meaning of consumerism, and state as per your view weat er consumer is really
regarded as king in Indian market.
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1.c In many consumer products companies, marketing executives seem to play t e lead role in
new product planning, w ere as researc and development executives occupy t is position
in firms wit very complex products suc as electronics. ½ y do t ese differences exist?
2.c segmenting , Targeting , Positioning and Differentiation old up t e Marketing Strategy of a
firm. Discuss t is fact by giving examples in t e four w eeler marker in India.
3.c Marketing is a concept developed by t e organization wit t e close participation of all t e
members including t e agencies. Explain t e bring out t e difference between Marketing
Strategy and Marketing management.
4.c Pricing of product as to maintain a fine balance w ile being optimum to generate profits
affordable to t e customer and fair to beat competition. Hig lig t t e importance of setting
t e objective in formulating t e pricing Strategy.
5.c Explain porter͛s five forces model and value c ain. How it can en ance performance of an
Organization?
6.c ½rite s ort Notes
Harvesting Strategy
Value pricing
7. ½ at are t e various strategic option t at emanate from product mix strategies? Elaborate
wit examples for eac quadrants.
i) Declining market
ii) Hig brand Concentration ratio market wit very marginal market s are and profits for
eac of t e players?
9. ͞T e BCG matrix is tool t at can be very aptly use for Combating Competition͟ Elaborate
giving your reviews on strategies t at can be effectively generated for t e BCG matrix
10. Followers get attracted for t e rapidly growing markers? ½ at are t e opportunities and
risk in growt market?
11. Explain Growt strategy you will adopt during t e slow p ase in t e economy.
12. Define strategy . Explain wit suitable examples t e relation between corporate strategy
and t e marketing strategy.
a) Leaders
b) C allengers
c) Followers
d) Nic ers
14. Discuss various issues in linking marketing strategies wit t e product life cycle.
15. How do marketing strategies vary for emerging, gr owing and mature markets?
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59. cHow t e c annel is designed for industrial product for example eavy
equipment, software industries , telecommunication indu stries?
60. cExplain t e suitability of c annel design and management for rural market and
providing t e service wit example of any FMCG automobile industries?
68. cExplain about ERP solutions wit opportunities and c anne l wit examples of
any process unit?
69. cExplain distribution budgeting and its controlling system in detail wit
example?
70. cMention all type of cost of distribution upon inventory, ware ousing, material
andling, order processing, packing and transportation?
75. cP & G
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