Huanosta 1

Erik Huanosta

Professor Granillo

English 103

5 December 2018

Annotated Bibliography: Living the American Dream

Holt, Douglas B. “Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture

and Branding.” Journal of Consumer Research, vol. 29, no. 1, 2002, pp. 70–90. JSTOR,

JSTOR, www.jstor.org/stable/10.1086/339922.

This source is a journal of consumer research. This source describes how branding techniques

work for marketers. Consumer culture is described that will aid in understanding the initiatives

on sub consciously purchases. New idea of “distorted communication” in which Marketers

control the information that is exchanged. Postmodern consumers have adopted the concept of

authenticity. This source was a great help to see how marketers unitize branding.

Onians, Dick. “Redefining Wealth.” RSA Journal, vol. 146, no. 5487, 1998, pp. 38–49. JSTOR,

JSTOR, www.jstor.org/stable/41378661.

This source is academic journal that defines what wealth has become to be identified as.

Politicians and news media came to an agreement that money is the main componet of wealth.

Americans have abandoned the original concept of wealth of national heritage constructed by the

founding fathers. Executives are actively encouraging can only keep us confined within a narrow

definition of wealth. This source was helpful because this illustrates how the term wealth was

vague and only constructed certain definitions to the word.

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Sontag, Frederick. “THE RELIGIOUS ORIGINS OF THE AMERICAN DREAM.” American

Journal of Theology & Philosophy, vol. 2, no. 2, 1981, pp. 67–78. JSTOR, JSTOR,

www.jstor.org/stable/27943591.

This sources are peer reviewed Journal that describes the understanding of The Americans dream

origin through religion. The American dream has gone through continues development that

reflect the time it paths into people conversation. The major themes of the may American dream

were similar for they needed a person, purpose and land. This source was extremely helpful

based on a knowledge of the American dream origin.

Oestriecher, Blake. “Adidas Trying to Boost Sales with $200 Million Offer to James Harden.”

Forbes, Forbes Magazine, 13 Aug. 2015,

www.forbes.com/sites/blakeoestriecher/2015/08/03/adidas-trying-to-boost-sales-with-

200-million-offer-to-james-harden/#1bd19fec63b8.

This is an online article that informed audiences on the business that is dealt with sport athletes.

Athletes are more valuable than ever because on the many avenues they can express their brand.

The continuous walking advertisement is rewarded with big salaries. This source help finds an

counter argument of brand employing athletes to promote their brand.

Adidas. “Adidas Invites the World to Create in New Global Campaign.” PR Newswire: News

Distribution, Targeting and Monitoring, 20 Dec. 2017, www.prnewswire.com/news-

releases/adidas-invites-the-world-to-create-in-new-global-campaign-300573656.html.

This is an online article that informed audiences on the behind the scenes of campaigning.

Adidas approach this campaign with the creative idea of improving their brand. They invited
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people across the world to expand their creativity that promotes the campaign. This source was

helpful by introducing a new technique to get people involved, so the see their impact on the

world.

Tyson, Lois. “Marxist Criticism.” Critical Theory Today A User-Friendly Guide, 3rd ed.,

Routledge, 2015, pp. 52–59.

This is a book written source that introduce readers to an array of concept. The different concepts

described instill new concepts and their originators. This source was most helpful with the

terminology that illustrates concepts of my essay.

Adidas, Adidas Basketball, “Imma Be A Star” Online video clip. YouTube. YouTube, 25 June

2018. Web. 3 December 2018.

This is an online video source that illustrates an advertisement of Adidas. This sole purpose was

to provide visual context for audience to grasp. This source was helpful by delivering a message

that I had to dissect and research.