AAI Junior Executive

(Commercial/Marketing) Syllabus & Books

Part-I
i. Public Premises (Eviction of unauthorised occupants) Act 1971
ii. Indian Contract Act 1872
iii. Arbitration and Conciliation Act 1996
iv. Land Acquisition Act
Other aspects:
• Principles and procedures for fixations of space and land rent.
• The scope of techniques for enhancing traffic revenue at AAI Airports.

Part-II Marketing Management

i. Basic Marketing
ii. Marketing Concept
iii. Business Strategy
iv. Consumer Behaviour
v. New Product Development
vi. Price determination concept and role in marketing (advertising sales promotion public
relation).

Part-III Product and Brand Management

• Developing product strategic marketing potential and sales forecasting/Budget
Preparation.
• Risk insurance management-Assets and Properties.