63 %
of respondents
perceive the branding as
"environmentally conscious"
Research Objective 2
To investigate potential interest in
delivery
50 %
There is a group of consumers that do not believe burgers are healthy but still eat them anyway
42.2% of participants
reported that they think burgers are healthy if they
are organic and reported that they mostly purchase
healthy foods but sometimes cheat
Research Objective 5
To investigate what goes into the
Millennial decision-making process
40
30
10
restaurant is close to their apartment,
has the cuisine they like, and is cheap
0
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e
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80
especially college students
60
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en
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ie
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Limitations
to our insights
Sarniak, Rebecca. "9 types of research bias and how to avoid them." Quirk's Media, Aug
2015. www.quirks.com/articles/9-types-of-research-bias-and-how-to-avoid-them
Pieper, Ellen. "What everyone needs to know about sampling." Quirk's Media, 13 Jan
2017. www.quirks.com/articles/what-everyone-needs-to-know-about-sampling
McNeill, Cassandra. "5 pitfalls in quantitative research and how to avoid them."
GutCheck, 10 Jan 2017. www.gutcheckit.com/blog/5-pitfalls-quantitative-research-
avoid/?utm_content=link
McNeill, Cassandra. "Keep online respondents engaged & focused with projective
techniques." GutCheck, 9 Feb 2017. www.gutcheckit.com/blog/keep-online-
respondents-engaged-focused-projective-techniques-tbt-edition/?utm_content=link
Connor Stevenson Cabrini Winkels Fabian Lifka
TEAM AVOCADO
will deliver a Millennial,
student point of view to
gain new market insight on
such topics as social
media, delivery, branding,
quality of food, and
purchase decision-
making.
Drew Jensen Morgan Gresham
Appendix
See attached documents in email