Introduction:
Have you ever wondered where your emotional reactions come from? Freud's view of human
behavior was based on the idea that we are motivated by unconscious instincts and repressed
conflicts from early childhood. Watson theorized that emotional responses exist in us because we
have been conditioned to respond emotionally to certain stimuli in the environment. In other
words, we learn our emotional reactions. He believed that all human behavior was a product of
learning and conditioning.
Theoretical Propositions:
Watson theorized that if a stimulus that automatically produces a certain emotion in you (such as
fear) was repeatedly experienced at the same moment as something else, such as a rat, that rat
would become associated in your brain with fear. In other words, you will eventually become
conditioned to be afraid of the rat.
Now the researchers began to present Albert with other similar items. A white rabbit was
presented, and it produced fear. Soon anything Albert saw that was furry or white produced a
fearful response. Even a Santa Claus mask produced a response of fear.
Watson wanted to know if this fear was situational, or if this fear would exist in a new
environment. So Watson brought Albert to a different room with bright lighting and people
present. Albert still exhibited fear to the different items.
Finally, Watson wanted to know if this fear would persist over time. After one month,
Albert still feared all of these items. Watson had planned to recondition Albert to not fear
these objects, but Albert was adopted and they lost track of him.
Recent Applications:
Many researchers believe that phobias are conditioned in the same way the Albert learned
to fear the rat. An item is paired with something that is truly scary, and therefore people
learn to irrationally fear the paired item in all circumstances.