Salt Lake Community College

Instructor: Melissa Quinn

Course: Math 1010
Student: Mirian Bird
November 15, 2018

Modeling the Problem

Let X be the number of radio ads that are purchased and Y be the number of TV ads.

1. Write down a linear inequality for the total number of desired ads.

x + y ≥ 60

2. Write down a linear inequality for the cost of the ads.

$20x + $80y ≤ 4320

3. Recall that the business wants at least twice as many TV ads as radio ads. Write down a linear
inequality that expresses this fact.

y ≥2x

4. There are two more constraints that must be met. These relate to the fact that there cannot be
negative numbers of advertisements. Write the two inequalities that model these constraints:

x ≥ 0 and y ≥ 0
5a. Next, write down the function for the number of people that will be exposed to the
advertisements. This is the Objective Function for the problem.

P = 2000 x + 1500 y

5b. You now have four linear inequalities and an objective function. These together describe the
situation. This combined set of inequalities and objective function make up what is known
mathematically as a linear programming problem. Write all of the inequalities and the objective
function together below. This is typically written as a list of constraints, with the objective function last.

x + y ≥ 60

20x + 80y ≤ 4320

y ≥ 2x

x≥0

y≥0

6. To solve this problem, you will need to graph the intersection of all five inequalities on one
common XY plane. Do this on an online graphing technology (copy and paste this below). Have the
bottom left be the origin, with the horizontal axis representing X and the vertical axis representing Y.
Label the axes with what they represent and label your lines as you graph them. Label the vertices that
you will find in Question 7.

7. The shaded region in the above graph is called the feasible region. Any (x, y) point in the region
corresponds to a possible number of radio and TV ads that will meet all the requirements of the problem.
However, the values that will maximize the number of people exposed to the ads will occur at one of the
vertices or corners of the region. Your region should have three corners. Find the coordinates of these
corners by solving the appropriate system of linear equations. Be sure to show your work and label the
(x, y) coordinates of the corners in your graph.

20x+80y=4320 x+y=60 20x+80y=4320

x+y=60 (-20) y=2x y=2x

20x+80y=4320 x+2x=60 20x+80(2x)=4320

-20x-20y=-1200 3x=60 20x+160x=4320
x=20 180x=4320
60y-3120 x=24
y=52 y=2(20)
y=40 y=2(24)
x+52=60 y=48
x=8 (20,40)
(8,52) (24,48)

8. To find which number of radio and TV ads will maximize the number of people who are exposed
to the business advertisements, evaluate the objective function for each of the vertices you found. Show
your work.

(8,52) 1,500(52)+2,000(8)=P
78,000+16,000=P
94,000=P

(20,40) 1,500(40)+2,000(20)=P
60.000+40,000=P
100.000=P

(24,48) 1,500(48)+2,000(24)=P
72,000+48,000=P
120,000=P
9. Write a sentence describing how many of each type of advertisement should be purchased and
what is the maximum number of people who will be exposed to the ad.

To maximize the number of people reached within the budget of $4,320 and having at
least double the TV ads than radio, 24 radio ads should be purchased and 48 TV ads to expose a
maximum of 120,000 people.

Reflective writing:

In this lab, we used various equations made from the stipulations provided in an Ad campaign to

find out how to maximize the amount of people exposed to the Ads by radio and TV.

Certainly, math can be applied to the real world. This project showed visually (with graphing the

mathematical equations), how to maximize people exposed to an Ad through radio and TV. It takes a real

life situation and solved with accuracy the matter being discussed. Such question can be aroused in a

household and work environment and simply be worked out with the use of math.

Electrical Engineers could use these procedures to graph out how to maximize energy

consumption with energy needs. As well a cable company to maximize the reach of their propaganda to

their customers and potential customers, Internet companies as well a phone company. It is important to

use the graphs to justify the price of the investment and its results can be followed later on.

I firmly believe that math is needed and used in all aspects of life. As seeing in this

experiment math give as proof and accuracy and records for our everyday questions and guide

investments within the government and in life daily, without math, many other sciences wouldn’t be

possible because they rely on math exaction.