CHAPTER I

INTRODUCTION

I.I Background

Current developments in science and technology currently is rapidly

increasing, making it easier for human conduct any activity becomes simple.

Call it the internet, new media this one provide facilities for digging as far

as possible the information that exists throughout the world. The technology

is evolving very rapidly and are more advanced in this modern age. Can not

be denied, the internet is a matter that is needed for people in everyday life,

both in the activities of socialization, education, business and others.

Technological advances and the information is a form of globalization and

modernization produced by the social changes that occur in the community.

It is increasingly facilitate human or someone to build a network and

interact with other people without the limitations of distance and time.

These advances support the life of the people of the world including

Indonesia. As the development of the times, to know the presence of

Indonesia Society internet, radio, television, and so on. Electronic media is

already easily accessible via smartphones, we know smartphone is phone-

shaped handheld communication systems that recognize the existence of the

internet and high-tech features of the other. In smartphones, there is already

an internet technology making it easier for us to watch television and listen

to the radio by means of streaming via smartphone. The Internet is one form

of communication with the current mix of technological developments.

1
From the internet this is the emerging social media as an example of one of

these is Instagram. At the beginning of his appearance Instagram is used

only as a media event to "show off" Instagram users use the media only to

follow the trends that were booming in the community. There is a sense of

our satisfaction for the users when they show off their lives through social

media Instagram. Instagram can also be linked with other social media, such

as Facebook, Twitter, and Tumblr. Every activity on Instagram can be

automatically distributed social media third-last by doing settings in

advance to use this sharing feature.

Viewed from this, many companies or organizations doing the

expansion of the range of information via Instagram, which aims to let more

people see and add to the knowledge about your company or organization to

quickly and easily so that the then later brought a reputation. A reputation

earned after the image is obtained, as for the image or picture of someone's

opinion means about something.

Now many companies or organizations are using social media Indonesia

Instagram to share information. Only post photos in a matter of minutes

have gotten to like and comment with proven social media all information

can be received quickly and got a quick response anyway. This thing also

happened in Directorate General of Spatial Planning Ministry of Agrarian and

Spatial Planning Republic of Indonesia where the team publications using

social media as the media information so that Instagram all information can

be accepted by the entire community of Indonesia with only a matter of

seconds.

2
 Public Relations identical to cyber PR. because the current

communication is not only done face-to-face, with social media PR is able

to communicate through cyber PR. PR activity can be done in the internet

from getting engagements publications, relations with users of information

and more great PR management that can be done on the internet. Thus, PR

activities can be more flexible than is done in the real world, where

conventional PR program issued a budget nearly the hundreds of millions, if

it is done in the world of the internet will be much cheaper. Cyber pr

linkages one is the liaison between management and the community. This

requires the skills of public relations to build the relationship between the

two. One is opening the way communication through social media.

@Ditjentataruang publication team also became a liaison between the

Community institutions to put forward various activities on spatial

Directorate General to inform to the whole community through the

@Ditjentataruang account. The publication team is able to manage the

information what information deserves to be shared.

Directorate General of Spatial Planning Ministry of Agrarian and Spatial

Planning Republic of Indonesia is one part of a Ministry of the Government

of Indonesia which has the task of organizing the affairs in the field of

agrarian land tenure and governance/ spaces in the Administration to assist

the President in organizing the Government. Directorate General of Spatial

Planning exist under Ministry of Agrarian and Spatial Planning Republic of

Indonesia and is responsible to the President. Directorate General of Spatial

Planning is currently headed by Abdul Kamarzuki and supervised directly

3
by Sofyan Djalil as Minister of Ministry of Agrarian and Spatial Planning

Republic of Indonesia which also served as the head of the Agency's Land

Nationwide. Since, July 26th 2016 Ministry of Agrarian and Spatial Planning

Republic of Indonesia headed by Sofyan Djalil. Directorate General of

Spatial Planning Ministry of Agrarian and Spatial Planning Republic of

Indonesia in carrying out every task his Government must have the

confidence of the public and one way in building trust through the existence

of information disclosure to the public. This is in line with the social media-

owned Directorate General of Spatial Planning Ministry of Agrarian and

Spatial Planning Republic of Indonesia, where social media is itself made to

disseminate news coverage of related activities and things that have been

implemented by the Directorate General of Spatial Planning Ministry of

Agrarian and Spatial Planning Republic of Indonesia. In this case, is

required to better PR management so that the submission of information to

the public does not violate applicable laws and regulations.

In order to carry out work of this practice, the writer chose the

Directorate General of Spatial Planning Ministry of Agrarian and Spatial

Planning Republic of Indonesia on the Team Publication because in

accordance with the writer's field of study that is public relations. The

importance of information about Directorate General of Spatial Planning

Ministry of Agrarian and Spatial Planning Republic of Indonesia especially

about existing activities within the Directorate General Spatial Planning

Ministry of Agrarian and Spatial Planning Republic of Indonesia should be

4
pay attention in social media that are owned as a source of information for

the public.

Directorate General of Spatial Planning Ministry of Agrarian and Spatial

Planning Republic of Indonesia have an official by the name of

@Ditjentataruang. The benefits of establishing Instagram this is

@Ditjentataruang as the dissemination of information relating to

Institutions. Such information is of course packaged as possible by a team of

Directorate General Publication of Spatial Planning Ministry of Agrarian

and Spatial Planning Republic of Indonesia. This dissemination of

information related to all activities of Directorate General of Spatial

Planning Ministry of Agrarian and Spatial Planning Republic of Indonesia

such as the launch of the application GISTARU to know us information

about spatial spread via instagram account by uploading photos at once add

a caption. In addition to the information in your account @ditjentataruang

also upload activities such as press conferences, public meetings,

consultation work plan. Of course all that information can be accepted by all

communities quickly and easily.

Hence the need for the activities of the management of social media to

give wide information Instagram to society which will affect the

performance of the Directorate General of Spatial Planning Ministry of

Agrarian and Spatial Planning Republic of Indonesia itself. His response of

many communities that go into social media Instagram, Directorate General

of Spatial Planning Ministry of Agrarian and Spatial Planning Republic of

5
Indonesia can know the voice of the will of the people, so as to maximize

the quality and performance in order to become even better in the future.

From the explanation the writer are interested in researching the

activities of management of social media information media as Instagram to

the community about the activities of the Directorate General of Spatial

Planning Ministry of Agrarian and Spatial Planning Republic of Indonesian.

1.2 Internship Planning

1. Execution Time:

Start an Internship on Tuesday, Augustus 14th 2018 and ended on

Wednesday, November 14th 2018. In there writer explore all activities

related to social media management. During the time, writer can observe

the social media management activities and do the work provided by the

internship supervisor.

2. Place of Execution:

In this internship. The writer choose location internship in Directorate

General of Spatial Planning Ministry of Agrarian and Spatial Planning

Republic of Indonesia which has a full address at Jl Raden Patah No. 1

Kebayoran Baru South Jakarta 12110 Indonesia as a place to reflect on

the results of campus learning to be implemented in the world of work

later, and the writer carry out internships in the social media

management activities section.

6
1.3 Internship Objectives

In activity carried out by writer, have a purpose as follows:

1. As one of the requirements graduation lecture an internship field of

study public relations the faculty of communication.

2. The activity of detecting and public relations in Directorate General of

Spatial Planning Ministry of Agrarian and Spatial Planning Republic of

Indonesia. Plant a sense of togetherness and teamwork well.

3. To form positiveness and confidence in work.

4. To socialize with the new environment quickly and able to adjust.

5. Get direct experience in the corporate world public relations especially

in the field of.

6. Increase network writer that can later be connection to the world of work

later.

1.4 Success Indicators

In any activity that is performed must have purpose which goal is

achieved when has reached indicators that has been set .Indicators success in

these activities that can be carried out by writer:

1. Writer can do activities of public relations and to implement directly in

Directorate General of Spatial Planning Ministry of Agrarian and Spatial

Planning Republic of Indonesia.

2. Writer can do social media management activities on instagram with

well and in accordance with determined by Directorate General of

Spatial Planning Ministry of Agrarian and Spatial Planning Republic of

Indonesia.

7
3. Writer come to know of the main purpose of social media management

on instagram in Directorate General of Spatial Planning Ministry of

Agrarian and Spatial Planning Republic of Indonesia.

4. Writer has a wide a new connection in Directorate General of Spatial

Planning Ministry of Agrarian and Spatial Planning Republic of

Indonesia. That is going to be that it will be useful back to the world of

work a later date.

1.5 Internship Benefits

1. Get the experience directly in the world of work particularly those

related in the field of public relations.

2. Have the opportunity to put into practice all day a theory that got when

the college to the world of work.

3. Provide a common for writer how the department of public relations

directly in the work place.

4. Increase network and connections the world of work to a writer at a later

date.

8
 CHAPTER II

LITERATURE REVIEW

2.1 Public Relations

2.1.1 Definition of Public Relations

The need for a harmonious a communication between the company

and the various internal and external terms of public good , has

increased attention to public relations .Started with the successes

achieved Ivy Lee in Pennsylvania railroad , now the use of a concept and

activities wear your very broad public relations in various fields and

company .Although its focus fixed on the image-making of the good ,

the concept of public relations being one important component in the

manufacture of decision or Policy Making.

Cutlip, Center and Glen Broom, said that public relations are

functions management assess the public, identify wisdom and

procedures a person or organization for public importance, and plan and

perform a program to win understanding and public support

(Public Relations is the management function which evaluates public

attitude, identifies the policies and procedures of an individual or s

organization with the public interest, and plans and executes a the

program of action to earn public understanding and acceptance).1

Prof .Marston define pr as follows, pr is a function management

assess the public, identify wisdom and procedures an organization for

1
Scott M. Cutlip, Allen H. Center, dan Glen M. Broom.Effective Public Relations, 6th ed. New
Jersey : Prentice – Hall, Inc. 1985 hal 3

9
 public importance, and implement activities and communication to win

a general sense and support public (PR is the management function

which evaluates public attitudes, identifies the policies and procedures

of an organization with the public interest, and executes a program of

action and communication to earn public understanding and

acceptance).2

2.1.2 The Primary Function Of Public Relations

In research held by the international public relations association

(IPRA) in 1982, presented functions of a general public relations today

which includes 15 basic follows :

1. Give counseling which is based understanding human behavior

problems.

2. Make analysis style the future and divination in to the institution.

3. Conduct research opinion, attitudes and hope of the community

institutions and advise act required institutions to handle it.

4. Created and manage two way communication based on the truth and

information intact.

5. Conflict prevention and incorrect notions.

6. Increase mutual respect and the social responsibility

7. Do coordination interests institution toward public importance.

8. Increase good faith institution of, suppliers and consumers

9. Fix industrial relations.

2
Raymond Simon.Public Relations, Concepts & practices, 3rd ed.New York-Singapore :
John Wiley & Sons. 1984 hal 6

10
 10. Interesting labor kind to become members and reduce the wishes of

to get out of institutions.

11. Promote product or service.

12. Trying to establish a maximum profit.

13. Created so themselves institution.

14. Fertilize interest on the issue of national and international.

15. Increase understanding about democracy.

2.1.3 The Purpose Of Public Relations

The main objective of activities public relations is to build

credibility and excite motivation for stakeholders enterprises to

minimize the cost expenditure the process transfer communication. The

purpose of the program public relations can be classified as follows :

1. Performance Objective .Public relations are two means of

communication who presented the image of a company to public

spaces between stakeholders , carry out a series of activities to form

and enrich identity, company image in the eyes of stakeholders.

2. Support of Consumer Market Objective. Pr activities can be used for

identifying the problems with respect to communication activities

that is carried out by a company with focused on the identification of

the discussion on the level of awareness consumers , attitude , and

perceptions of consumers on products and services offered by

companies. The identification and to companies to apply for

consideration of the approach that was in accordance.

11
 Of the many of the duties of hold by a PR, purpose made on

the PR is communication internal and communication external.

1. Communication Internal (Personnel/ members of the institution )

a. Provide information as many as and explained as easily as

maybe about institutions.

b. Creating awareness among members / personnel regarding

the role of involved in the community.

c. Providing a means of to obtain feedback of their members.

2. Communication external ( of societies )

a. The right information and reasonable about institutions.

b. Awareness of the role of institutions in the of life generally.

c. Motivation to convey image good.3

2.1.4 Government Public Relations

The role of the government public relations in the era of advanced

technology and information now become one of the constituents of strategic

success of program implementation in support of the government.

Especially created the reputation of government performance of good

governance ) in the community.

The difference between the basic and the public relations (PR) that is in

government agencies and non (commercial institutions) is the absence of a

public relations commercial although the government also do the same thing

in the publication, promotion and advertising. Practices public relations in

3
Firsan Nova.Crisis Public Relations Bagaimana PR Menangani Krisis Perusahaan.Jakarta:
PT Grasindo.2009 hal 40

12
practice in government agencies many have name .No terms of the

department of their homework and of PR.

The term PR appears to be more popular in government environment

there are even organization that manages government public relations se-

Indonesia named Bakohumas.4

Public Relations the government had emphasis on public services or to

improve public services.Through the unit or work programs the public

relations, the government could deliver the information or describing on

wisdom and certain acts and the activities of in the jobs or obligations

goverments. According to John d.Miller in his book Management in Public

service The Quest for Effective Performance,5 it means public relations / pr

under dept. Of agencies goverment there are some things to implement main

function, that is as follows :

1. Observe and learn about desire, desire and aspirations that is in the

community ( learning about public desires and aspiration ).

2. Activities give advice or discordant advice to respond to what should

be done by the agency such government agencies command the

public spaces ( advising the public about what is should desire).

3. The ability to tend the relationship satisfactory obtained between

relations public with the government officials (ensuring satisfactory

contact between public and government official).

4
Imam Hadiman, Karier PR The Most Wanted Job, Jakarta: Gagas Ulung Publishes. 2007
hal. 97
5
Rosady Ruslan, Manajemen Public Relations dan Media Komunikasi, Jakarta: Rajawali
Pers. 2010, hal 341-342

13
 4. Give lighting and information about what have attempted by a

institutions / government agencies concerned ( informing and about

what an agency is doing ).

The existence of public relations in an institution or agencies of

belonging to the government is mandatory by function and operational in an

effort to publicize or to publish on an activity or activity agencies concerned

devoted to the relation of the community into good , as well as the

community outside in general. Public relations can be a an apparatus or

passage ( the us PR tools or channels of government publication ) for the

success of the interaction and the spread of information on national

development publication through cooperation with the press , the print or

electronic.

The public relations have a role in determining the size of the double:

namely function out in the form of give information or messages in

accordance with purpose and the local government policies to the

community institutions as the target by the people , while into reaction is

obliged to absorb , aspirations or opinions by the people is in one above the

other in the interest of their agency or a joint purpose.

2.1.5 The Function of Government Public Relations

Ruslan ( 2010: 343 ) public relations function of the indonesian

government basically including the following:

1. Secure wisdom and government work programs it represents.

2. Provide services, and disseminate message or information about

wisdom and and the work programs nationally to the community.

14
 3. Be communicator and and as a mediator who proactive in bridging

the interests of government agencies on the one hand, and

accommodate aspirations, and strong desire of desire public spaces

on the other hand.

4. Participate in creating conducive climate and dynamic by secure

political stability and security national development, both short term

as well as long term.

The role of tactical in public relations agency that a government , in

which some things duty on a tactical in the short term , public relations

officer for the try to deliver a message and information to the general public

, and the people so given as their targets . An ability to perform restricting

two way communication , and the ability of motivate , or affecting opinion

the community with effort to “harmonize their perceptions “ with the

objectives and targets of / of america the agency that they represent. Second

strategic superior such duties and ser ( the long term ) public relations

officer of bond issuance will be had a role in an active manner in the

decision making process (decision making ) these common , give discordant

recommendations about such things as , an idea or a notion , and until an

idea this killer idea as well as creative ways to cope with succeeded in

campaigning work programs of the institutions to provide assistance to

agency concerned until the implementation of national development. The

last how the effort to create the image of or opinions the community there

had been a positive.

15
2.1.6 Cyber Public Relations

Public Relations is a phenomenon of the 20th century that its roots

stemmed far behind any age even as old as the history of communication

itself. public relations is a staple in the modern world in order to smooth the

process of communication and understanding. public relations include

research and analysis, policy formulation, programming, communication

and feedback from the community affected.6 Cyber PR is the workings of

public relations (public relations) online, publicists do the work using the

internet as a medium of information technology developments, the work of

bringing government organizations and public relations company, through

Cyber PR News or information dissemination through social media and

social networking website late can enhance a better relationship between

public relations and khalayaknya, so that the information provided is faster

up and can be done anywhere, There is no limit of space. Thousands of one

to one relations can be built simultaneously through the medium of the

internet for its interactive.7 Cyber Public Relations started to grow as a

means to build a Brand and maintain trust, understanding,

organization/company's image to the public/audiences and can be done on a

one to one communication are interactive.

Currently, audience prefer to seek information through online means the

internet because it's easy and faster. PR activities can also be more flexible

than is done in the real world, where conventional PR program issued a

6
Kadar nurjaman. Komunikasi dan public relations. Bandung: CV. pustaka setia. 2012. hal:
101- 102
7
Bob, Julius Onggo. Cyber Public Relations. Jakarta: PT. Elex Media Komputindo.
2004. Hal: 2

16
budget nearly the hundreds of millions, if it is done in the world of the

internet will be much cheaper.

2.1.7 The Power Of The Cyber PR

The power of the Cyber PR is as follows:8

a. Reach (range): Reaching further, because with the internet publicist

can work and deliver a message from anywhere, without limits of

space and time

b. Convergence (concentrates/integration): public relations work

conventionally or through the online media Ease of Use (easy to

use): easy to use because the internet can be accessed through

several electronic media and can in akes whenever Speed (speed):

the speed of the message or information more quickly in the public

pass on to Real Time (instantly): can be used at any time and also

given the impact instantly in feel

c. Streaming Compression (Squishing & Flows): with cyber PR, a

public relations can work via streaming or by means of sending

such a message by email.

There are many benefits that are obtained through cyber PR

activity, at least in outline there are six potential that can be exploited

through cyber PR, among others, the following:

a. Constant Communication. The Internet is a medium that never fell

asleep every day. Through the internet PR to reach the public until

throughout world. The Internet can break through time and space.

8
Ibid

17
 The things that cannot be done by any media other than the

internet. A fast response. The Internet allows the perpetrators of

cyber PR to get a fast response to all problems as well as questions

of prospects or customers

b. Global markets. The Internet has been bridging the geographic gap,

make it easier for PR to communicate with the global markets that

exist around the world and costs are pretty cheap.

c. Interactive. The Internet is a medium that is very interactive.

Feedback easily obtained through social media used by the PR so

that the feedback obtained from the PR can know and analyze what

is desired by the intended target audience

d. Two-way communication two-way communication can be

interlaced between the organizations or institutions with their

public. Through cyber PR can build strong relationships and

useful. Which cannot be directly done through offline media.

e. Save through cyber PR can help an agency or organization to save

cost. Because no longer needed the print costs accounting for

expensive.9

2.2 New Media

According to MC Quail there are new from the computer technology

and tissues the internet, including:10

9
Bob, Julius Onggo. E-PR Menggapai Publisitas di Era Interaktif Lewat Media Online .
Yogyakarta: PT. Elex Media Komputindo. 2004. Hal: 1

10
McQuail, Denis. Mcquail Mass Communications Theory. London: Sage Publikations,
2005, hal. 140

18
 1. Digitalisasi in all aspects digitalisasi is a process in which all

symbols communication revised and recorded in the form of binary

numbers all of their codes .All of their codes which then making will

be distributed , are stored or produced repeated ( into a form

originally )

2. The union of ( konvegensi ) from various media that is computer

technology and tissues the internet enables the union of various form

of media to have existed formerly ( print , redio and television ) .In

other words , a message that shaped the text , a photo pictures , the

sound of , visual and audio , can be displayed by computer

technology and the internet network.

3. Reduced social control in the era of computer technology and the

internet , a maker of news media came from the institutions do not

have to.Everyone who able to operate a computer and had internet

access can serve as a maker of news .But , in the absence of the

system and the regulations that well fluffy structures , so this is

likely disrupt the social life of the community.

2.2.1 The Characteristic of New Media

New media very closely related to the technology base .Cause the reason

new media often associated with the development of technology who were

now under growing rapidly.

Vin crosbie (2002) in his work “ What is new media” describes three

media of communication, first media interpersonal called one to one.This

media enables a person mutual communication or exchange information

19
with someone other.Both known as mass media.Media is used as target

disseminate information from one person to many people (one to many).

Media of communication last called new media.This media is the

acceleration and refinement of the two media before.Further media is used

for communication idea and information from many people to many people

other (many to many).11

Based on the terminology , characteristic of new media may grants

access to content anywhere, all the time , digital in nature , is an interactive

medium .This media offer the opportunity anyone to participate creative and

collectively in it.

Besides characteristic of above , new media also having the

characteristics of other board members are individual message in new media

can be sent to a number of people that which is infinite , at the same time

and any person involved in one the contents of the media can control lead

forth over the content in question.

Rice has in us book Dennis McQuail also hold the opinion that it was so

unfortunate to try to characterize any media according to attribute

specifically .On the other hand , we have to study the attribute of media in

general and see how new media appear in this provision .Contrast and

comparison media tending to upholds certain features from the media (face-

to-face communication or excess of traditional book) , ignoring the paradox

of positive and negative consequences.

11
Vin Crosbie. What new media?. USA : Peter Lang Publishing 2002.hal.23

20
 Diversity from the media new category when compared constantly

change and setting a limit clear to form their theory about a consequence

.The form of technology sometimes flourish but also often silent along with

the passing of time .However , AS Rice identified four categories main new

media share in common in the particular and distinguished by the type the

use of , the content and the context , as follows:

1. Communication media interpersonal.The phone increasingly go-

mobile and e- mail ( whose original purpose to work, now it is more

personal ).In general, contents are more secret and perishable ( for

example virus, etc ) and relations built may be more important than

information provided.

2. Game interactive media, this is a video main computer game is

based, and add a virtual reality. Innovation is the main interaktivitas

between users / players. And maybe when communication on

process more likely to dominate from the use of media.

3. Media search information.This is a broad category, but the internet /

www (world wide web) are examples most significant, the internet is

seen as library, actuality and speed makes the internet access to a

prime example. Besides the internet , cellular phone ( cell phone )

also and widely used to channel retrival information , as broadcast

teleteks and data radio service or commonly called general package

radio service (gprs).

4. The media participative collectively. The category that includes

some is the use of the internet to share and exchange information,

21
 the idea, and experience. Usually, users who wished to make the

media developing actively forged a personal computer. Starting from

the relation that was limited career , business and so on until on the

relations of that is effective and emotional.12

2.3 Social Media

2.3.1 Definition of Social Media

Up to this point haven't there is agreement regarding the

understanding of the social media itself. There is a lot of sense that

applies worldwide about social media. Brian Solis, PR is a practitioner

who has also become references of the use of social media on PR and

advertising industry say that social media is the democratization of

content and changes the role of the audience in reading as well as

disseminate information ( at the same time create and share its

contents). Social media represents a change from one broadcasting

mechanism into many models starting from the format of conversation

between the researcher and her colleagues in their social canals,

essentially, social media is everything using the internet to facilitate the

talks.13

John Blossom gives the sense of sosial media as any form of

communications technology that can be measured and it is easy to be

accessed or technology that allows each individual to affect other groups

or individuals with ease.14 As presented earlier that an individual or a

12
Denis. Mcquail Mass Communications Theory. London: Sage Publikations, 2005
13
Brian Solis, Putting the Public Back in PR. 1st ed. FT Press Upper Saddle River, New Jersey
2009, xvii
14
John Blossom, Content Nation, Wiley Publishing, Inc., Indianapolis 2009, hal 29

22
 group of individu can pour vision, thoughts or opinions into the devices

and social media the opinions of an individual or group of individuals

that can directly affect the other individual thought or opinion so that at

the very least, an individual who concerned will have a new opinion that

can support the thinking of the individual or the individual or even

group basis though.

One of the easiest examples and real understanding of the above is

nowadays, many companies that exploit people who are active in social

media and have an effect on the crowds to market the company's

products.

From the sense of the above researchers conclude that social media

is all activities that happened through the help of the internet to deliver

the information, opinions, thoughts in the form of text, sound, pictures

or video with the purpose of the interaction social.

Social media enables individual users to engage in conversation in

the virtual world that not only can occur within the country, but to the

foreign country very easily and quickly. Social media has several

characteristics that make it fundamentally different than traditional

media, such as newspapers, television and radio books. However, one

thing the most fundamental among social media with traditional media

is through social media audiences can participate by adding a comment

or even revise the manuscript in existence.15

15
Dave Evans, Social media Marketing, An Hour A Day, Indianapolis: WileyPublishing, Inc.,
2008, Hal 33

23
2.3.2 The Characteristics of Social Media

From some of these definitions, social media at its core can be

understood easily as a bunch of new types of online media that has the

characteristics the characteristics below:

1. Participation

Social media encourages the existence of contributions and

feedback from everyone who gravitated towards the content. Social

media making the boundary lines between media with audiences

become invisible.

2. Openness

Most types of social media opens up the possibility of a wider

audience to provide feedback and also participate. social media

tools are there encouraging people to do the voting, commenting

and sharing information. rarely is there a restriction between

accessing content by using it.

3. Talk (interaction)

Traditional media simply to broadcast content or distribute it to a

wider audience in one direction, while social media allow the

occurrence of two-way talks (interaction) between content

providers with a wider audience.

4. Community

Social media allows the onset of fast with the Community system of

effective group communication. Members of this community

24
 sharing the same interest, such as photography, political issues or in

television favorites.

5. Linkages

Most of the social media encourages the existence of linkages, such

as linking a site with others and also connects people.16

2.4 Instagram

In International Journal of PRSA volume 8 No. 4 which was written

by Melissa Dodd, Ph.d. and Shannon b. Campbell, Ph.d, “A Strategic

Framework for Communicating with Generation Y via Emerging Media: A

Longitudinal Examination with Public Relations Results and Implications” that

“Photo sharing sites refer to Internet sites that host photo uploading and

sharing between individuals and among groups of users. More recently,

Pinterest and Instagram have emerged as leading platforms in this area for both

individuals and organizations”17

Instagram photo sharing is an application that lets users take pictures,

digital filters, menerapka and pass is keberbagai social networking

services including property Instagram itself. One unique feature on

Instagram photo is cut into a square shape. So it looks like the Kodak

Instamatic camera results and Polaroid. This contrasts with the common

4:3 the aspect ratio used by the camera on the mobile device.18

16
Antony Mayfield, What Is Social media?, iCrossing, 2008, Hal 5

17
Melissa D. Dodd, Ph.D. and Shannon B. Campbell, Ph.D. “A Strategic Framework for
Communicating with Generation Y via Emerging Media: A Longitudinal Examination with Public
Relations Results andImplications”. Journal Public Relations PRSA, vol. 8 no 4, 2014

18
https://id.wikipedia.org/wiki/instagram (accses on November 25th 2018)

25
2.4.1 Instagram Features

a.The Followers or the followers

This feature is a feature that is extremely preferred to summon users

instagram. This feature aims to follow the person's account or

account instagram instagram you followed someone. The more

followers you on Instagram, then your account will be increasingly

popular instagram and known a lot of people.

b. Effects to Photos

This feature is also not less great in Instagram. This feature has

nearly the same usability with photo editing applications to look

nicer and can be adapted to the wishes of the user.

c. Share

To share photos to other Social media, this feature had usability that

is to share the photos from Instagram to social media or social

networking such as Facebook, Twitter, and more.

d. Love Photos

This feature is useful for liking the photos contained in your account

your account as well as on instagram instagram instagram account

your friends or you follow.

26
 e. Popular pages

This feature to know the photos of what was popular and well-

liked by most users Instagram.19

19
Ibid

27
 CHAPTER III

INTERNSHIP REPORT

3.1 Company Overview

3.1.1 History Ministry of Agrarian and Spatial Planning Republic of

Indonesia.

Ministry Agrarian and Spatial Planning Republic of Indonesia first

formed in 1955 through decision of the president number 55 years

1955.Before becoming the ministry in 1955, agrarian affairs held by the

interior department.This is because originally the government at that time

think that agrarian affairs not a strategic affairs so that is pretty held by an

institution under the ministry.

Turning point law reform national land 24 september occurred in

1960.On that day, design agrarian UU basic approved and ratified as UU

number 5 years 1960.With the enactment of the uupa, for the first time

setting the ground in indonesia of using a national originating from the

custom.With this also expressed agrarische wet lifted and does not apply.In

1960 it marks the end of dualism the former in Indonesia.

In 1964 , under a regulation of the minister of agrarian affairs number 1

in 1964 , the set , the arrangement of , and the department of agrarian

affairs. Regulation refined by the minister of agrarian affairs number 1 year

1965 who parse agrarian tasks as well as adding the directorate of

transmigration ministry of forestry and into the organization .In this period ,

was the merger between offices domestic agraria-departemen inspection ,

28
the directorate of earth-departemen agriculture , judicial soil-departemen

registration office

In 1965 , the agrarian back to the directorate general diciutkan

institutionally. It is just that , its scope was compounded by the directorate

of transmigration that his name may be the directorate general of agrarian

affairs and transmigration , under the department of the interior. Contraction

was carried out by the new order government efficiency and simplification

of the organization .But this structure do not last very long because last year

was also the case for the organization.

In 1972 , home minister decree number 145 1969 is revoked and

replaced with home minister decree number 88 1972 , that mentioned the

union of agencies of agrarian affairs in the region .At the provincial level ,

formed provincial office directorate of agrarian affairs , while at the district

level formed the office sub the directorate of agrarian affairs district /

municipal levels.

1988 is milestones of because at that time the rising of the decision of

the president number 26 years 1988 about of the national land agency .In

line with the central theme of the national development into new order

political economic project , the need for the land as well have increased .The

main problem facing the directorate general of agrarian affairs increase hard

and complicated .To overcome these issues , the status of the directorate

general of agrarian affairs was upgraded to become non government

agencies the department of in the name of the national land agency .With the

29
birth of the decision of the president number 26 years the 1988 , of the

national land agency responsible directly to the president.

Based on the resolution of the president number 96 years old 1993 , the

job of a head of the national land agency now them by the state minister of

agrarian affairs .The two organizations is being led by one person as state

minister of agrarian affairs / head of the national land agency .In the

implementation of the duty , the office of the state minister of agrarian

affairs concentrate formulating specific policies for the coordination in

nature , while the national land agency focus on operational around what

lasts .

On the leadership of President Abdurrahman Wahid in 1999 , the state

ministry of agrarian affairs dissolved through a decree of the of the president

number 154 of 1999 concerning amendment of the president number 26

1988 .The head of the national land agency them by the interior minister of

the republic of indonesia .The possibility of carried out land management of

the national land agency deputy head.

President megawati shall issue a decree of the president number 103 of

the year 2001 , duty , function , the authority , the structure of organization ,

and the methodology of the non the department of government agencies ,

and the decision of the president number 34 year 2003 on a national policy

in the field of bpn land position as an institution which handle a national

policy in the field of land .A notch bpn then is reinforced during the

President Susilo Bambang Yudhoyono as a right issue to presidential

30
regulation no. 10 years 2006 on of the national land agency and put

indonesian bpn under and reporting directly to the president.

Strengthening institutions of agrarian affairs have been reinforced in the

leadership of President Jokowi, the of the national land agency by a unit the

government that take care of spatial planning , forestry planology and

planning , and information geospatial .The merger this structure followed

with a description the tasks and functions of the ministry of institutional

area of agrarian affairs in reality the message of agrarian regulation number

5 1960 , in accordance with the spirit of article 33 paragraph 3 of the 1945

constitution

3.1.2 Duties and Functions of Ministry of Agrarian and Spatial

Planning Republic of Indonesia.

Ministry Agrarian and Spatial Planning has a duty to hold government

affairs in the field of agrarian land / and spatial planning to assist the

president to carry out of government of states.In implementing the tasks,

ministry agrarian and spatial planning hold function:

1. The formulation, the determination, and implementation of policies

on the layout, infrastructure agrarian / land, legal relations

keagrariaan / land, the / agrarian land, land procurement, control the

usage of space and tenure of land, and to handle / agrarian land,

usage of space, and soil.

2. Coordinate duty , guidance and supporting the administration of

organizational elements in the area of ministry and spatial planning

agrarian .

31
 3. Management / belongings the wealth of the country are responsible

for agrarian ministry and spatial planning.

4. Supervision for implementation of the tasks in the area of ministry

and spatial planning agrarian.

5. The technical training and supervision for the implementation

agrarian affairs ministry and spatial planning in the region and

implementation of support is substantive to all of organizational

elements in the area of ministry and spatial planning agrarian.

3.1.3 Vision and Mision Company

Vission : Be institutions to create to the ground and land of public

welfare, and justice and sustainability social system, nationality and

state of the republic of Indonesia.

Mission: Develop and hold political and land policy to:

1. Improvement of the citizens welfare , the creation of new sources

welfare of the people , poverty alleviation and income gap , and

the reinvigoration food security.

2. An increase in the life of a joint more fair and dignified in

relation by a mastery of ownership , of land use (p4t ).

3. Embodiment the life of with harmonious by overcoming various

dispute, conflict and matter in land the motherland and the

arrangement of legal instruments and management systems land

so not give birth dispute, conflict and matter in the future.

32
 4. The sustainability of social system , nationality and state of the

nation address indonesia by providing access as possible to the

next generation of who is to come to the ground as a source of

the welfare of the community .Strengthen agrarian agencies in

accordance with soul , the spirit of , the principles and the

regulation as stated in UUPA and aspirations of the people

widely.

3.1.4 Organizational Structure

Organizational structure of the ministry of agrarian and spatial planning

Organizational structure of directorate of spatial planning.

33
3.1.5 Company Logo

Meaning logo ministry of agrarian and spatial planning :

1. 4 places grains of rice symbolizing prosperity and welfare or typify

the handling of 4 places the purpose of land plots that you will hear

conducted the ministry of atr:

a. Prosperity.

b. Justice.

c. The sustainability

d. Harmony social.

2. A circle earth symbolize livelihood handling of human or typify

container or to work for the ministry of atr which directly related to

unsur-unsur in the earth which includes the ground and air.

3. Waves green and blue green symbolizing the environment who is

awake blue symbolizing the color of the water the handling of

ministerial of atr that directly touch of the utilization of the , land

and water.

4. The axis of symbolizing the shaft balance 3 ( three ) a line of latitude

3 ( three ) longitude or typify the handling of article 33 paragraph 3

34
 of the indonesian constitution form the basis of the birth of law

number 5 1960 re basic provisions concerning fundamentals of

agrarian affairs.

5. Building and trees as a symbol of power, determination round,

sustainability, and synergy handling of the consistently in dealing

with, complete and give priority to solve rights and obligations of

consistency, orderly, discipline according to the prevailing

policies.An emblem is also meaningful of land use in accordance in

accordance with spatial.

3.1.6 The Location of Ministry of Agrarian and Spatial Planning RI

Location : Front Office, Jalan Sisingamangaraja No 2 Kebayoran

Baru, South Jakarta

Behind Office, Jalan Raden Patah No 1 Kebayoran Baru,

South Jakata

35
3.2 Internship Result

The results of the internship that the writers get conducting

Internships at the General Directorate of Spatial Planning Ministry of

Agrarian and Spatial Planning Republic of Indonesia are as follows:

The following are activities that the writer did during the Internship

activity:

1. Monitoring print media

When the writer carries out internships, the writer works on

monitoring print media every day. Print media monitored by the

Directorate General of spatial planning is Bisnis Indonesia, Kompas,

Koran Tempo, Media Indonesia, Rakyat Merdeka, Republika,

Seputar Indonesia, Suara Pembaruan, and Indopos. News of the

results of monitoring print media is pasted into the form of clipping.

The whole news is archived. But before it is archived, we first select

some news that are considered important. The news that is

monitored contains the Directorate General of Spatial Planning the

news is included as a clipping of the news.

2. Online Media Monitoring

The writer monitors online media by screenshoting news web

pages every day and then recaps them on word and excel and gives

negative or positive news tones about the Directorate General of

Spatial Planning Ministry of Agrarian and Spatial Planning Republic

36
of Indonesia and also prints them into news clippings. From this

online media monitoring activity, the writer knows the sighs and

pride of the community towards the director general of the spatial

planning of the agrarian and spatial ministries, which in turn will be

taken into consideration to make the directorate general of forestry a

better institution from all sides.

3. Press Conference

The writer follows and documents the press conference and

media lunch at media centre Ministry of Agrarian and Spatial

Planning Republic of Indonesia. The event was held on September

21, 2018 in the media center building of the ministry of agrarian and

spatial planning. The purpose of the event is to discuss about “

Terobosan terkait peningkatan kualitas rencana tata ruang menjadi

perhatian Ditjen Tata Ruang”

4. Create Design and Content on Instagram

The writer makes several designs and content on the

installations regarding the Directorate General of Spatial Planning

Ministry of Agrarian and Spatial Planning Republic of Indonesia and

then uploads them to the Instagram Directorate General of Spatial

Planning Ministry of Agrarian and Spatial Planning Republic of

Indonesia so that the public knows more about spatial planning.

37
5. News Transcript

The writer listens and sees the news that has been recorded

by the director general of spatial planning and the writer edits the

news and makes a caption and uploads it on Instagram along with a

photo from the news video about the Directorate General of Spatial

Planning Ministry of Agrarian and Spatial Planning Republic of

Indonesia

6. Minutes of Meeting

The writer made the minutes of meeting at the media press

conference on September 21, 2018 where the minutes that were

made were submitted directly to the section secretary of the spatial

director general.

7. Manage Sosial Media Instagram

Every day the writer is required to check the Instagram and

enter one news along with the edited caption for the Directorate

General of Spatial Planning Ministry of Agrarian and Spatial

Planning Republic of Indonesia. This is done in order to build an

image for the General Directorate of Spatial Planning Ministry of

Agrarian and Spatial Planning Republic of Indonesia by uploading

good news and making the public know what is the latest info on

spatial planning in Indonesia.

38
 8. Training Public Speaking

The writer follow event training public speaking Directorate

General of Spatial Planning Ministry of Agrarian and Spatial

Planning Republic of Indonesia Wednesday, September 5th 2018 at

Grand Kemang Hotel and documentation this event.

9. Distribution Invitation Letters

The writer distribution of invitation letters to several directorates

about training public speaking.

10. Following Event Sarasehan Hantaru 2018 and documentation

this event.

3.3 Discussion and Analysis

The writer choose Directorate General of Spatial Planning Ministry

of Agrarian and Spatial Planning Republic of Indonesia location as an

intern, this is because the Ministry is one of the most influential institutions

in the structuring of spatial planning in Indonesia the writer wanted to know

how the activities performed by Directorate General of Spatial Planning

Ministry of Agrarian and Spatial Planning Republic of Indonesia in the

exercise of its function as institutions in structuring spatial planning in

indonesia.

During the internship writers get a lot of experience, knowledge, and

knowledge of communications conducted by Directorate General of Spatial

Planning Ministry of Agrarian and Spatial Planning Republic of Indonesia

39
well. The writer was given the opportunity and confidence to participate

directly in the activities of public relations one of them in the management

of social media instagram.

In addition the writer has also had the opportunity of making design

on instagram Directorate General of Spatial Planning Ministry of Agrarian

and Spatial Planning Republic of Indonesia for Great Day in Indonesia.

In the activities of an internship at the publications team the writer

doing some activities one of which namely conducting management social

media instagram like uploading news on instagram, making the caption on

instagram, transkip video then upload on instagram and create content about

spatial planning on instagram and reply to the comments of the public on

instagram about spatial planning. This is done directly by the writer with the

purpose of knowing and describing how management of information, and

the benefits of social media instagram @ditjentataruang as media

information for the public especially young users of social media instagram

in order to understand about spatial planning in Indonesia.

40
 CHAPTER IV

CONCLUSIONS AND SUGGESTIONS

4.1 Conclusions

In the Internship activities at the Directorate General of Spatial

Planning Ministry of Agrarian and Spatial Planning Republic of Indonesia

layout of the writer is placed on the publication team. From the process of

internship activities, the writer observes that the role of the publication team

in carrying out one of its functions is:

1. To foster good relations and provide information to the public

regarding the Directorate General of Spatial Planning Ministry of Agrarian

and Spatial Planning Republic of Indonesia. This opinion was proven

because one of the social media management activities was on Instagram, all

comments from the public were responded well and also in each day the

publication team of the Directorate General of Spatial Planning Ministry of

Agrarian and Spatial Planning Republic of Indonesia uploaded some news

and info on spatial planning so that people in Indonesia could better

understand and know what is spatial planning and why is it important to

organize space. With this activity, Directorate General of Spatial Planning

Ministry of Agrarian and Spatial Planning Republic of Indonesia hopes that

with social media management like this, communication between

institutions and the community will be well developed which will affect

each performance of the Directorate General of Spatial Planning Ministry of

Agrarian and Spatial Planning Republic of Indonesia future especially team

41
publication.

2. After undergoing a 60-days apprenticeship in the Directorate

General of Spatial Planning Ministry of Agrarian and Spatial Planning

Republic of Indonesia of the publication team, the writer can conclude that

the publication team of the Directorate General of Spatial Planning Ministry

of Agrarian and Spatial Planning Republic of Indonesia is a mediator from

the community to facilities and providers of communication activities for

the spatial director general.

3.Employees and leaders of the publication team of the Directorate

General of Spatial Planning Ministry of Agrarian and Spatial Planning

Republic of Indonesia are very receptive to the writer well. The writer feel

fortunate that they can be allowed to participate in their various activities,

the writers are permitted to observe, study, and sometimes even be allowed

to give input in each of their activities.

4. The writer gets a lot of new knowledge and experience about

government. Especially in terms of spatial planning and public relations in

government. The writer can implement public relations activities and can

find out more about communication conducted by public relations in the

government. Writer who were totally clueless about the governance of the

government now understand how the system and forms of work are carried

out by the Directorate General of Spatial Planning Ministry of Agrarian and

Spatial Planning Republic of Indonesia.

42
4.2 Suggestions

4.2.1 Practical Suggestions

1. Facilities and information for the services of Directorate General

of Spatial Planning Ministry of Agrarian and Spatial Planning

Republic of Indonesia especially team publication must be further

improved.

4.2.2 Academic Suggestions

1. For students who will carry out internship activities, in order to be

more selective in choosing an internship location.

2. Mercu Buana University can add and expand good relations with

companies / institutions, so that students can later have the

opportunity to work in one of the companies /institutions that

have good relations with the university.

43
 BIBILIOGRAPHY

Scott M. Cutlip, Allen H. Center, dan Glen M. Broom.Effective Public Relations, 6th

ed. New Jersey : Prentice – Hall, Inc. 1985 hal 3

Raymond Simon.Public Relations, Concepts & practices, 3rd ed.New York-Singapore

: John Wiley & Sons. 1984 hal 6

Firsan Nova.Crisis Public Relations Bagaimana PR Menangani Krisis

Perusahaan.Jakarta: PT Grasindo.2009 hal 40

Imam Hadiman, Karier PR The Most Wanted Job, Jakarta: Gagas Ulung

Publishes. 2007 hal. 97

Rosady Ruslan, Manajemen Public Relations dan Media Komunikasi,

Jakarta: Rajawali Pers. 2010, hal 341-342

Kadar nurjaman. Komunikasi dan public relations. Bandung: CV. pustaka setia.

2012. hal: 101- 102

Bob, Julius Onggo. Cyber Public Relations. Jakarta: PT. Elex Media

Komputindo,2004. Hal 2

Bob, Julius Onggo. E-PR Menggapai Publisitas di Era Interaktif Lewat Media

Online . Yogyakarta: PT. Elex Media Komputindo. 2004. Hal: 1

McQuail, Denis. Mcquail Mass Communications Theory. London: Sage

Publikations, 2005, hal. 140

Vin Crosbie. What new media?. USA : Peter Lang Publishing 2002.hal.23

44
Denis. Mcquail Mass Communications Theory. London: Sage Publikations,

2005.

Brian Solis, Putting the Public Back in PR. 1st ed. FT Press Upper Saddle River,

New Jersey 2009, xvii

John Blossom, Content Nation, Wiley Publishing, Inc., Indianapolis 2009,

hal 29

Dave Evans, Social media Marketing, An Hour A Day, Indianapolis:

WileyPublishing, Inc., 2008, Hal 33

Antony Mayfield, What Is Social media?, iCrossing, 2008, Hal 5

Melissa D. Dodd, Ph.D. and Shannon B. Campbell, Ph.D. “A Strategic Framework

for Communicating with Generation Y via Emerging Media: A

Longitudinal Examination with Public Relations Results and

Implications”. Journal Public Relations PRSA, vol. 8 no 4, 2014,

https://id.wikipedia.org/wiki/instagram (accses on November 25th 2018)

www.atr-bpn.go.id

www.id.wikipedia.org/wiki/Kementerian_Agraria_dan_Tata_Ruang_Repub

lik_Indonesia

45