EXTERNAL FACTOR MATRIX

WEIGHT RATING WEIGHTED SCORE

OPPORTUNITY

Most people loves to eat Filipino

EF1 0.09 3 0.27
delicacies

Addition of new product category allows

EF2 Aldins' to reach out to new customers for 0.1 3 0.3
its existing brand

EF3 Suppliers good relation 0.09 3 0.27

Continuing growth of technology

EF4 0.11 2 0.22
utilization

EF5 Manufacturing department expansion 0.1 2 0.2

THREAT 0

EF6 Increase number of entrepreneurs 0.13 4 0.52

Increase in health consciousness among

EF7 0.08 3 0.24
consumers

Retailers might not be willing to give shelf

EF8 space, considering popularity and sales of 0.09 2 0.18
other food cracker companies

EF9 Major competitors are publicly known 0.11 3 0.33

EF10 Location of competitors 0.1 4 0.4

1 2.93
 INTERNAL FACTOR MATRIX

WEIGHTED
WEIGHT RATING
SCORE

STRENGTH

IF1 Aldin's sells inexpensive food crackers 0.08 3 0.24

Aldins' employs low cost marketing

IF2 0.09 4 0.36
strategy

Aldins' extensive sales and distribution

IF3 infrastructures and manufacturing 0.1 4 0.4
facilities

IF4 Accommodating employees 0.07 4 0.28

IF5 They also have bakery shop 0.1 4 0.4

IF6 Convenient to consume 0.07 3 0.21

Aldins' is selling variety of miryenda

IF7 snacks that suit the taste and 0.09 3 0.27
preferences of Filipinos

WEAKNESS 0

Aldins' food cracker brand is

IF8 considered traditional and old 0.06 2 0.12
fashioned

IF9 Inadequate promotional tools 0.06 1 0.06

IF10 The location 0.09 2 0.18

IF11 Has only one delivery truck 0.09 1 0.09

Food crackers can be unhealthy since

IF12 0.1 1 0.1
it is processed

1 2.71