Marketing Analysis

Marketing analysis is important to ensure about the opportunity or the potential both
for local and worldwide demand. The analysis is obtained from sources such as online
research and the market survey.
Based on Ibis World, the report on 2016 (latest), numbers of consultant business all
around the world is 203,254, with 355,547 employments and the annual growth is 3.6 %, with
its revenue of $43bn (Marketing Consultants Market Research). Figure xxxx shows the
global management consulting market size from 2011 to 2015 sourced from Statista.

Figure xxx Statistic on Global Management Consulting Market Size from 2011 to 2015 and
2016 is a forecast
Based on Statista, the statistic shows the global management consulting market size
from the year of 2011 to 2015 and forecast for year 2016. In 2015, the market reached 125.8
billion U.S dollars in 2015 (Statista).
Based on the report on Marketing Consultants Market Research, the worldwide
market for management consulting services is estimated to be worth more than $130 billion
and represents just over half of the total global consulting market (Global Consulting
Market).
 Figure xxx
Source: Global Consulting Market

Table xxxx Consulting Industry Statistics and Market Size Overview

Statistic Quantity Unit Year Source

Global Consulting Industry Revenues 488 Bil. US$ 2017 PRE

India's Outsourcing & Consulting Industry 154 Bil. US$ 2017 NASSCOM

U.S. Management, Scientific & Technical 254.8 Bil. US$ 2016 Census
Consulting Industry Revenues, 2016

Source: Consulting Industry Statistics and Market Size Overview - Industry Statistics -
Plunkett Research Ltd.
Target market
Our potential client will be any businesses or companies of any size. There are 4 target
aspects which include service, price, promotion and place.
Market Segmentation
Geographic, demographic, and psychographic are difficult to define, but our company’s
clients might be described as:
i. Small to medium sized
ii. Efficiently operated
iii. Recently downsized
iv. Local and pop businesses
v. Establishment of business for more than 1 year
vi. Values convenience and building relationships with its suppliers

SWOT Analysis
Criteria Explanation
Strength Our strength is our workforce. We can
guarantee the value for our clients’ money
as we provide a quality service.
Weakness As a new consulting company, perhaps our
major weakness is our organization will
take time to rise into the market.
Opportunity Opportunity in consulting industry is wide
and we are ready to take this opportunity to
do our best for our clients.
Threat Compete with large companies.
Clients are looking for a better deal in terms
of price so what we can say is the consultant
industry is becoming a price competitive
and every firms want to strive for the best to
attract more clients or company.
 REFERENCES

• Management consulting market size by sector 2016 | Statista. (n.d.).

https://www.statista.com/statistics/466460/global-management-consulting-market-size-
by-sector/ [23 November 2017].
Consulting Industry Statistics and Market Size Overview - Industry Statistics - Plunkett
Research Ltd. (n.d.). https://www.plunkettresearch.com/statistics/Industry-Statistics-
Consulting-Industry-Statistics-and-Market-Size-Overview/ [23 November 2017].
Global Consulting Market | Consultancy.uk. (n.d.). https://www.consultancy.uk/consulting-
industry/global [23 November 2017].
Marketing Consultants Market Research | IBISWorld. (n.d.).
https://www.ibisworld.com/industry-trends/specialized-market-research-
reports/advisory-financial-services/advocacy-consultants/marketing-consultants.html [23
November 2017].