SUICIDE

PREVENTION 
DEVELOPMENT CAMPAIGN PROPOSAL

PRESENTED BY PATRICIA COSTUNA

 SUICIDE IN THE
PHILIPPINES
According to WHO, there are 2,000 cases of suicide from 2000 to 2012 in the
Philippines. Majority of individuals dying by suicide also aged between 15 to 29
years old.

“At least one per day would come in the emergency room for a suicide
attempt, one young person,” said Dr Constantine Chua, chief resident of the
Philippine General Hospital (PGH) Department of Psychiatry and Behavioral
Medicine in an interview with Rappler.

PRESENTED BY PATRICIA COSTUNA

 SUICIDE IN THE
PHILIPPINES

Three suicides of UP Diliman Students in this year alone.

PRESENTED BY PATRICIA COSTUNA

 SUICIDE IN THE
PHILIPPINES

Tristan Yuvienco
Mental depression among college students in Metro Manila
- 135 students, ages 16 to 24
- UP Diliman and Manila, UST, DLSU, ADMU, FEU
- 96 percent of the participants reported having
experienced an episode of moderately intense to very
intense depression during their stay in school
- 50 percent of the students who experienced depression
felt lack of understanding from friends and family

PRESENTED BY PATRICIA COSTUNA

PRESENTED BY PATRICIA COSTUNA
 COPE UP is a non-profit, non-partisan, non-
sectarian, university-wide recognized
organization that strives to raise mental
health awareness, destigmatize mental
illnesses, and provide a supportive
environment for individuals experiencing
mental health disorders, problems, and other
mental health-related challenges inside and
outside the university.

PRESENTED BY PATRICIA COSTUNA

 Vision

COPE envisions UP Diliman as a community

where students have heightened awareness
of mental health, where there is no stigma
towards mental health disorders and
problems, and where individuals support one
another in coping with mental illnesses and
other related life challenges.

PRESENTED BY PATRICIA COSTUNA

 Mission

- To reduce the stigma towards mental

illnesses by spreading awareness;
- To provide an inclusive, supportive, and
non-discriminatory environment for
individuals experiencing mental illness and
other mental health-related challenges;
- To educate others on how to extend
support to such individuals; and
- To help students to better cope with mental
health-related challenges and to increase
their self-awareness
PRESENTED BY PATRICIA COSTUNA
 Objectives:

1. To educate people about mental health

through talks, forums, educational
discussions, and publicity materials,
among other means
2. To organize a peer support system for
students experiencing mental health
illnesses, problems, and other related life
challenges
3. To collate research related to mental
health for the purpose of disseminating
reliable, valid, and credible information
PRESENTED BY PATRICIA COSTUNA
 Objectives:

4. To promote psychological well-being

through mindfulness and stress-relieving
activities
5. To inform individuals about the risks and
consequences of self-diagnosing mental
disorders
6. To assist individuals seeking and/or in
need of professional psychological help
7. To provide an avenue for individuals who
want to contribute to the betterment of the
state of mental health in the Philippines
PRESENTED BY PATRICIA COSTUNA
 Objectives:

8. To campaign or lobby for national bills,

measures, and policies that promote mental
health and protect the rights of individuals
with mental disorders
9. To establish, maintain, and strengthen
partnerships with other organizations sharing
the same mental health advocacy in order to
attain the aforementioned goals

PRESENTED BY PATRICIA COSTUNA

 Where can we help?

Educate students on how to extend support to individuals who

are experiencing mental illness and other mental health-
related challenges.

PRESENTED BY PATRICIA COSTUNA

 Our goal is to...
Make UP Diliman a community where students are highly
aware of mental health, and where students support one
another in dealing and coping with mental illnesses.

PRESENTED BY PATRICIA COSTUNA

Through what?

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 50 PERCENT
OF THE STUDENTS WHO
EXPERIENCED
DEPRESSION FELT LACK
OF UNDERSTANDING
FROM FRIENDS AND
FAMILY

PRESENTED BY PATRICIA COSTUNA

 "HINDI KA
LANG BASTA
KAIBIGAN"

PRESENTED BY PATRICIA COSTUNA

 Online
Campaign
- Campaign video
- Documentary about
suicide cases of UP students 
PRESENTED BY PATRICIA COSTUNA
 SOCIAL
MARKETING
Our main challenge is not to educate the people.
We are trying to get the people CHANGE WHAT
THEY DO.

PRESENTED BY PATRICIA COSTUNA

7 steps to social change

PRESENTED BY PATRICIA COSTUNA

 7 steps to social change
1. KNOWLEDGE
- What is the problem?
- Involvement of students to the existing programs
- What costs the inaction?
- It is not relatable to ALL students.
- "Hahayaan mo ba itong mangyari sa mga
kaibigan mo? 2. DESIRE
- Imagining yourself in a different future.
- Emotional stimulation of raw emotions.
- “I won’t let my friend suffer like that. It
it makes me sad.”

PRESENTED BY PATRICIA COSTUNA

 7 steps to social change
3. SKILLS
- Rational
- Knowing what to do
- Breaking the actions down into simple
steps.
- “Words not to say to a depressed friend.”
- How to support a friend with depression?
4. OPTIMISM
- The belief that that success is probable.
- Emphasis on he importance of your suppot as a
friend
- “Hindi ka lang basta kaibigan.”
PRESENTED BY PATRICIA COSTUNA
 7 steps to social change

5. FACILITATION
- Having outside support.
- How to overcome practical obstacles to
carrying out this action?
- Credibility of COPE U.P.
- Other organizations with the same concern
- Other available services in the campus

PRESENTED BY PATRICIA COSTUNA

 7 steps to social change

6. STIMULATION
- How will we encourage the people to
participate?
- “May susunod pa ba?”
- “Hahayaan ba nating may sumunod pa?”

7. FEEDBACK AND REINFORCEMENT

- “Hindi lang tayo basta kaibigan.”
- the reception of the students

PRESENTED BY PATRICIA COSTUNA

 To be aware
R
e
ACTION l
a
EMPATHY
t
Add a little bit of body text
e
AWARENESS

PRESENTED BY PATRICIA COSTUNA