14 Community
Social Contribution Activities
Scope of Report, etc.
Organization subject to report: McDonald’s Company (Japan), Ltd.
(partial inclusion of McDonald’s Holdings Company (Japan), Ltd.)
16 Planet
Time period covered by this Report: Jan. 1, 2017 to Dec. 31, 2017 Waste Countermeasures
& Environmental Conservation
Fields covered by this Report: General domain of social responsibility (management, society and environment)
Energy Countermeasures
Next publication issue schedule date: March 2019 & Restaurant Environment
Publisher and contact: Corporate Relations
Shinjuku i-Land Tower 6-5-1 Nishishinjuku, Shinjuku-ku, Tokyo 163-1339, Japan 18 Third-Party Opinion
Phone: +81 3-6911-5000 (Switchboard)
Furthermore, as a part of the McDonald’s brand globally, we will be developing an integrated global CSR framework known as
Scale for Good into our local business operations, doing our part to contribute to resolving social and environmental issues and
achieve a more sustainable world.
Currently, with the world’s rapid population growth, expansion of cities and climate change, we are reaching the limits of basic
resources such as water and food. As one of the largest global restaurant companies, we believe it is McDonald’s duty to take
on the most pressing social and environmental issues of the world today. Scale for Good was developed considering the impact
McDonald’s food business has on society and the environment along with what stakeholders including customers and employees
expect from McDonald’s regarding social and environmental issues. However, it’s not something that we intend to carry out by
ourselves. It requires the support of customers, employees, franchisees, suppliers, government agencies and the community
working together in partnership towards a more sustainable society.
It is our strong belief that through a deeper understanding and pursuit of corporate social responsibility, now and for the future,
we will be able to contribute to our many stakeholders and make the world a better place.
Sarah L. Casanova
President and Chief Executive Officer (CEO), Representative Director
McDonald’s Company (Japan), Ltd.
&
introduced by Raymond Albert Kroc, the founder
ofMcDonald’s and remained unchanged.
Value
CSR
Enhancement of QSC&V means wemust fulfill various corporate social responsibilities (CSR) as well. We divide CSR into five
categories and listen to the voices of stakeholders and society in each of them, endeavoring to take the best and honest action.
These five categories include 'Sourcing' or relationship with suppliers in obtaining product materials as well as procurement process,
'Food' or quality control to ensure product safety and enjoy meals with peace of mind, 'People' that is based on our philosophy of
"individual growth promotes corporate growth", 'Community' with the idea of "we have an obligation to give back to the community Corporate Social Responsibility
that gives us so much", the basis of maing contributions to our society, and 'Planet' based on the idea that environmental
consideration is part of corporate social responsibility.
McDonald’s Japan
McDonald’s Japan local standards local standards
Relevant laws and
Relevant laws and regulations in Japan
180
regulations in Japan
℃
2,255
Ratio of female
2017 restaurant managers
Company-wide employees
24.5 %
Male employees 1,583 Female employees 672
Ratio of female
managerial employees
(director and above)
15.2 %
70.1 29.9
Female officers
% %
8.0 %
108
49 16.8 hr
88.4kg 31.4g
※
50.1
Electricity
488.7
211,624
127,000 tons
(includes recycling amount)
kwh
Gas Water
(Food-service industry
%
¥¥¥¥¥ 25.4 m2
city gas equivalent
4.0 tons
average:24%) ¥¥¥¥¥ kl (Crude oil equivalent)
(FY2014) 1 million yen in sales per customer
※Food service industry target 108kg/1million yen in sales 1,000
people
2017 2017
Packages and containers with
71.1
Enhanced dining environment All restaurants with
non-smoking environment from August 2014 FSC® forest certification
100 %
%
※expected to achieve 100 % by 2020
TOPICS McDonald's Wins "Food Industry Mottainai (wastefulness reduction) Awards by the Director-General of Food Industry Affairs
Bureau, Ministry of Agriculture, Forestry and Fisheries" in recogniation of 'MFY' or Made-For-You operation system http://www.mcd-holdings.co.jp/news/2017/release-170309a.html
70,020,000 yen
12,000 teams across Japan 873,148 6,158
Number of family users U-12 football Number of Number of children and school
(Japan U-12 Football Championship) Hello Ronald program student attended the class
Partnership
Supplier Code of Conduct
Compliance with all labor standards, laws and Implementation of
Compliance with all
regulationsProhibition of child labor, forced labor, suppliers’ voluntary
applicable laws and
discrimination and/or abuseRequirements for inspections, McDonald’s
standards
remuneration and social service rights to conduct audits
2
McDonald s Japan
local standards
Relevant laws and
including domestic sources
regulations in Japan
McDonald s global
standards
4
farm to restaurant, including traceability institution are being implemented. Further, traceability is established to trace history of the entire production process.
Inspection McDonald's inspection / Third party inspection expert institution McDonald's inspection / Third party inspection expert institution External sanitary inspection
HACCP
Sanitary control system to minimize risks
that affect food safety
GMP SSOP
Procedures for hand-washing, handling
Control standards to maintain buildings and of raw materials and execution sanitary
facilities at clean conditions. and correct operations
External
sanitary
inspection
Quality Control at "Food safety takes priority over everything else" is the McDonald's philosophy. To achieve this, restaurants are implementing a proprietary sanitary control system. Also, sanitation
inspection is conducted by a third-party institution. Sanitary control system is based on HACCP, GMP and SSOP.
Restaurants
Food Safety Checklist and Planned Maintenance Calendar (PMC) are used to ensure the implementation of these standards and to always keep the restaurant at optimal conditions.
Our responsibility is to always provide products of assured quality to our customers and offer the best-in-class restaurant experience with peace of mind.
CSR Report 2017 10
Food Allergy information
McDonald’s Wonder Explorers -Secrets of Tastiness-
Information
Detailed inspection results of all raw From kids to
materials are disclosed and are constantly
being updated, including changes in adults, McDonald's
food ingredients specification and cross commitment on
Performance development system (PDS) is an employee McDonald's believes that building an organization where
performance evaluation program, designed to support
Career development each individuals can work in a lively manner and play AJCC ALL JAPAN CREW CONTEST
performance and growth of individual staff. PDS is an active role will enhance the corporate strength.
consistent, easy-to-understand, fair and offers feedbacks This includes showing respect to all kinds of diversity
on performance and development goals. Also, it provides regardless of gender, age, nationality, career backgrounds
St ore St ore Stor e St ore
i nner i nner i nn er i nner
w w w w
on
ner
ice
ier
r
or disability, achieve various way of work and offer a
take
pers
serv
P
run
cash
the mindset, approach and actions needed to achieve
ot O F
rd lo D
at er or T
o
business plans.
i nner i nner i nner
w w w
ager
St As
se
man
oc Sh
m
ke ble ift
r r
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice15.php5
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice06.php5
AJCC is a program that recognizes the top of the top crew members
Diversity and Inclusion in Japan, where crew members show their acquired skills from the
day-to-day training at restaurants. This program, designed to offer a
McDonald's does not have a fixed career path. We offer various restaurant experience that exceeds customer expectations, started in
growth and career development opportunities to take up challenging 1977 and now in its 41th time this year.
job and providing career development. For example, personnel AJCC promotes training programs to develop the entire crew
transfer is based on a strategic approach of developing and members. By raising the skills of each participating crew members,
positioning people, and 'internal job posting system' is in place to the AJCC supports the realization of "People Promise" and the
post jobs within the company. We are also proactively looking forand philosophy of "individual growth promotes corporate growth".
Employee performance hiring permanent employees fromamong the crew.
evaluation program http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice28.php5
http://www.mcdonalds.co.jp/recruit/fresh/our_voice/voice05.php5
Educational support
McDonald’s offers educational supportfocusing Charitable activities
on food education to help children gain accurate
Support to Ronald McDonald House is the main focus
knowledge on foods and cultivate the right eating
of our charitable activities, which is provided through
habits, with the hope of assisting as many children
a donation box setup at front counter of McDonald's
as possible to discover thepleasure of eating.
nationwide restaurants, "McHappy Day" and other
charitable events. The entire construction and operation
Community contribution activities costs of the 12 Ronald McDonald's House in Japan are
supported by local volunteers, and McDonald's Japan is
McDonald’s is committed to “beinga good neighbor
proud to be part of the companies that provide support.
in local communities”and actively participate in
communitycontribution activities to create safe
andsecure communities, including town beautification,
clean-up activities and crime prevention activities.
Junior baseball and U-12 football activities are our main focus of support. In addition to tournaments,
Sports support McDonald’s assists inaugural meetings by inviting prefectural representative teams to local McDonald's
restaurants and offering a free giveaway of original sports notebook.
Educational support
Junior Baseball U-12 Football Various food education programs are conducted in elementary, junior high and
high schools according to growth stage, provided in the form of food education
McDonald's supports the "Takamadonomiya Cup All-Japan Rubber Since 2011, McDonald's is
Baseball McDonald’s Tournament", the biggest tournament for junior supporting the "Japan U-12 Football
classes to hands-on practice at McDonald's restaurants.
baseball players and known as the "Koshien for grade school children". Championship", the biggest
As part of the support, tournament poster is displayed at McDonald's tournament for grade school children
restaurants, introduce prefectural representative teams on SNS, arrange who are part of the Japan Football
inaugural meetings at local restaurants and offer a free giveaway Association Type 4 team (U-12).
小学校 中学校 高等学校
original sport notebook to junior baseball players.
マックアドベンチャー 職場体験 インターンシップ
アドバンス・
食育プログラム インターンシップ
Community shelter
for children
System-wide waste amount Amount of waste per 1,000 customers Environmental conservation
127.0 93.9
With paper containers and packages, we are aiming to complete the transition to
paper packages and containers with FSC® forest certification by the year 2020.
g/customer 71.1% of all paper containers and packages are FSC certified as of the end of 2017.
kt/year (+ 1.3% compared to previous year) http://www.mcdonalds.co.jp/company/community/eco/
42.4
g
4.3% compared to previous year)
kt/year
(-
Others
(+ 3.7 % compared to previous year) Food
waste
Food
waste
46.3 kt/year (+
24
3.0
.4 g
% compared to previous year)
(+ 14.3
% compared to previous year)
(+
33
11.9
.0 kt/year
% compared to previous year)
Others Paper
waste Ecosystem considerations
Polyphenoda pollack, a raw material of Filet-O-Fish, is a natural fishery resource, and
Paper therefore we use only the fish caught in the fishery as raw materials in consideration
waste of sustainability to prevent the depletion of natural resources.
Food waste
recycling rate
(+
3.9 g
5.4% compared to
50.1
previous year)
Plastic waste
(Food-service industry
%
(+
512.8.3 kt/year
%compared to
previous year)
average: 24% in FY2014)
Plastic waste per customer
CSR Report 2017 16
Planet Energy Countermeasures & Restaurant Environment
When it comes to environment, McDonald’s follows the philosophy of “Think and act for our planet.” Specifically, it means to keep an eye on our business and minimize
unnecessary impact to our environment. We are taking two different initiatives to ensure the above; programmed energy management at restaurant level and capital investments
in introducing energy-saving and high-efficiency equipment. These initiatives are linked together and being implemented continuously through the PDCA cycle.
Electricity Electricity
34.4
previous year)
( +2.6%previous
compared to
year) m3
( 0% compared to
million m3/year previous year)
(+ 8.1% compared to
million m3/year ( +10.8%previous
compared to
year)
previous year)
( +17.0%previous
compared to
year)
1,000 people
Energy consumption in basic units Restaurant environment
Entire energy consumption Crude oil equivalent To provide a comfortable dining experience to our customers, air-
0.2657
conditioning control is made by judging the ambient conditions. Also,
no smoking policy was adopted at McDonald’s restaurants nationwide
211,624
Crude oil equivalent kl/1,000 register counts in August 2014. This would provide cleaner air and better dining
(- 2.5% compared to previous year) environment to our health for all customers including family with
children.
I read McDonald's Japan's CSR Report. Based on the philosophy of "quality, service, cleanliness and value", McDonald's Japan
states to fulfill its social responsibility in the five areas of "raw material procurement, food and quality control, people, social
contribution and environment." Also, as a restaurant company close to consumers, McDonald's Japan is committed to food
Yuko Sakita
safety and security, discloses information in a "visible" way to the public, and the CSR report to easy to understand, and these Journalist and Environmental counselor
provide confidence to the company. Chairwoman of NPO GENKI Net for Creating a
Sustainable Society
In terms of environment, the switch from preparing foods in advance to preparing foods after receiving orders greatly reduced Director representative of NPO Shinjuku Environmental
the amount of food waste, and as a result, the company received the "2017 Food Industry Mottainai (wastefulness reduction) Activities
Awards." This shows that balancing environment and economy is possible by utilizing wisdom and innovative ideas. In the "2030
Targets for Sustainable Development (SDGs)", the United Nations aims to reduce the amount of food loss and wastes by 50%. I
expect McDonald's Japan to lead the society in this regard. Also, I hope the company will continue to engage in food education, NPO GENKI Net for Creating a Sustainable Society
http://www.genki-net.jp
crime prevention, sports, support in sickness and other locally-rooted social contributions that support our children, the future
generation. NPO Shinjuku Environmental Activities
http://www.sean.jp
Lastly, the decline in CO2 emissions was marginal, but improvement was seen in the areas of wastes and energy. I truly look
forward to seeing the company making greater challenges toward "Scale for Good" and other initiatives for a sustainable future.