DEPARTMENT OF COMMERCE
POLITEKNIK KOTA BHARU
COURSE CONTENT
3 2.0 2.1 Construct preliminary information gathering and CLO 1, PLO 1 Quiz 1
problem definition
Initial Stages of CLO 2, PLO 1
Business Research
4 2.2 Developing theoretical framework and setting the CLO 1, PLO 1
objective
CLO 2, PLO 1
CLO 2, PLO 1
7 2.4. Discuss the research design and proposal writing CLO 1, PLO 1
CLO 2, PLO 1
CLO 2, PLO 1
12 4.0 4.1 Explain the data processing and basic data CLO 1, PLO 1 Test
analysis
Data Analysis
4.1.1 Discuss statistical analysis
14 5.0 5.1 Describe the characteristics of a well written CLO 1, PLO 1 Quiz 2
report
Research Report CLO 2, PLO 1
Writing 5.2 Discuss the content of research report
ASSESSMENT: REFERENCES
The course assessment is carried out in 1 sections: MAIN:
i) Continuous Assessment - (CA)100%
- Mukesh Kumar, Salim Abdul Talib & T. Ramayah. (2013).
Business Research Methods, 1sted. Malaysia-Singapore:
CONTINUOUS ASSESSMENT (CA)
Continuous assessment is carried out throughout the Oxford University Press (ISBN 978-9-83-470747-7)
semester and
comprises the followings: ADDITIONAL:
Quiz 2 20%
Test 1 10% Chua Yan Piaw. (2012). Mastering Research Methods. 1sted.
Proposal 1 50% McGraw-Hill Education Asia.(ISBN 13:978-9-67-577141-5)
Presentation 1 20%
Chua Yan Piaw. (2011). Kaedah dan Statistik Penyelidikan:
Kaedah Penyelidikan Buku 1. Edisi Kedua. McGraw-Hill
(Malaysia) SdnBhd. (ISBN 978-9-67-577131-6)
1. Explain the role of accounting in an organization and related field in every industry worldwide
2. Prepare full set of accounts for sole proprietorships, partnership and companies;costing and management accounting information; and
assist in preparation of tax returns, audit process and finance functions.
3. Communicate effectively both in written and spoken form with colleague, other professionals and community.
5. Develop an effective social responsibility and humanistic values to meet the common goals.
6. Apply information technology for recording accounting information; and engage in life-long learning.
1. apply the fundamental concepts of risk and insurance, insurance practices and procedure, risk management, in life assurance, general
insurance, reinsurance, takaful and other related field of studies
2. use technical skills to produce insurance plans, reinsurance programmes and financial plans
3. communicate effectively with insurance practitioners, clients, other professionals and the public
4. use appropriate tools and techniques to recommend feasible proposals to meet the clients’ needs in insurance/takaful, reinsurance, risk
management and financial planning
5. develop effective social responsibilities and humanistic values to contribute positively to the society
6. engage in life-long learning and professional development to enhance knowledge and competencies
7. inculcate entrepreneurial and managerial skills in the related disciplines that contributes towards national growth and be a competent
insurance practitioner
8. adhere and adopt professional codes of ethics to adapt in the real challenges in the working environment
1. Apply fundamental principles of business and soft skills in related business and
working environment;
4. use effectively and efficiently the necessary techniques, skills, and its tools in
common goals;
environment;
3. communicate effectively both in written and spoken form with colleague, other professionals and community
4. identify, formulate and provide creative, innovative and effective solution to business situations
5. develop an effective social responsibility and humanistic values to meet the common goals
6. generate interest to engage in life-long learning for professional and career development
8. commit professionally , ethically and with humane responsibility, in line with marketing professional code of conduct