www.jumia.com.

eg

TAKING RETAIL
TO THE NEXT LEVEL
IN EGYPT AND MIDDLE EAST

March, 2013 @JumiaEgypt

STRICTLY CONFEDENTIAL
Contact Us
272/273 – Second Section
New Cairo
www.jumia.com.eg
Shop Smart. Shop Online Mattia.perroni@eg.jumia.com
 WHAT HAPPENED BEFORE JUMIA EGYPT

• Undergrade at Bocconi University of Milan and Master of Business Administration at Koç

University (Turkey), Fudan University (Shanghai)

• 2 years of Strategic Consulting at L.E.K. Consulting in London and Munich offices

• Founded two companies: one operating withing the LED and Digital signage e-commerce
market in Italy and the other one is active in the digital advertisment industry

• Joined Rocket Internet in 2010 in Manila, Philippines for 1 year, launching «Lazada», now
the biggest online retailer in South East Asia

• Moved to Egypt in 2012 as CEO of Jumia Egypt

• Love football and technology

• I personally think that energy, passion and dedication are my keys to succeed

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 www.jumia.com
Jumia is part of Rocket Internet: The leading
online VENTURE BUILDER worldwide
A WORLDWIDE LEADING COMPANY IN E-COMMERCE

Selected Ventures, Rocket Internet, 2013

MORE THAN €2 BILLION revenue IN INTERNET START-UPS WORLDWIDE

150+ VENTURES WORLDWIDE
15.000+ EMPLOYEES WORLDWIDE

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Market Potentials, Infrastructure and People enable
the community to innovate and create through
technology

MARKET POTENTIAL INNVOATION

INFRASTRUCTURE TECHNOLOGY

PEOPLE ENTREPRENEURSHIP

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 Retail Internet Penetration in Egypt is growing to
catch up with more developed countries

USA (1999-03), Others (2005,2009) and EG (2012-16F):

Online Retail penetration as % of total retail,

• Egypt following the trend of the

more Internet developed
countries

• Egypt expected to reach about

5% online retail penetration
during 2016
Year 1 Year 2 Year 3 Year 4 Year 5

% Online retail over total US

% Online retail over total Eg
% Online retail over total Turkey, Europe, SEA

Source: McKinsey Global Institute, Jumia Analysis

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Egypt is both better and worse than the rest of the
Middle Eastern countries because of its people

• During the Egyptian revolution the penetration of Facebook

FACEBOOK increased signigficantly making Egypt the second fastest Facebook
PENETRATION growing country and among the 10 largest Facebook countries
worldwide (and Jumia the fastest growing page in Egypt)

• Repurchase rate relation with net promoter score is the highest

LOYALTY TO THE we ever experienced
EXPERIENCE • «Give an Egyptian a good experience the first time and he
will never change. On the other hand give him a bad first
time and he will tell all his friends forever»

ENTERPRENEUR
• BETTER EXPLAINED IN THE NEXT SLIDE
INSIDE

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EGYPT IS FULL OF CREATIVE ENTREPRENEURS!

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Back to Basics the root cause of why people
shop online

WHY DO YOU
SHOP ONLINE?

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 The main reason why people shop online is
different from developed countries and developing
countries

WHY DO YOU SHOP ONLINE?

Low Level of e-development of the country High

PRICE TIME

MIDDLE SOUTH SOUTH

AFRICA EUROPE USA
EAST EAST ASIA AMERICA

Source: Jumia Analysis

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 IT IS NOT ABOUT IDEAS, IT IS
ABOUT EXECUTION, PEOPLE AND
THE MARKET YOU ARE IN
HOW DO YOU MAKE A BUSINESS SUCCESSFUL?
Idea
People 10%
30%

Market
30%

Execution
30%

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 THANK YOU
Mattia Perroni
Managing Director
mattia.perroni@eg.jumia.com

Contact Us
272/273 – Second Section
New Cairo
www.jumia.com.eg
Shop Smart. Shop Online Mattia.perroni@eg.jumia.com
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