Certified CEO Program

Module 1 lesson Structure

Module 1: Strategy and agility for the 21st century

Lesson 1: Defining Strategy
1.1 What is strategy?
1.2 Changing strategic wisdoms
1.3 The quest for a sustainable competitive advantage
1.4 The relationship between an organisation’s strategy and its business model
1.5 What makes a winning strategy?

Lesson 2: Analysing Strategy

2.1 The External Environment
2.2 Strategically relevant components of an organisation’s external environment
2.3 Industry and competitive analysis

Lesson 3: The Internal Environment

3.1 Analysis of the internal environment
3.2 Resource and capability analysis
3.3 Cost structure analysis

Lesson 4: Globalisation
4.1 Globalisation
4.2 Global perspectives
4.3 Developing an international corporate strategy
4.4 The future of international business within a fracturing globalised economy

Lesson 5: Business Ethics, Social Responsibility and Environmental Sustainability

5.1 Business ethics and strategy
5.2 Corporate social responsibility and strategy
5.3 Sustainability and sustainable business practices
5.4 The case for CSR and sustainability

Lesson 6: Crafting Strategy

6.1 An overview of the ‘strategy-making/strategy-executing’ process
6.2 Developing a strategic vision and mission
6.3 Setting objectives
Certified CEO Program
Module 1 lesson Structure

Lesson 7: Evaluating the Five Generic Strategies

7.1 A useful insight
7.2 What are competitive strategies?
7.3 Low cost provider strategy
7.4 Broad differentiation strategy
7.5 Best cost provider strategy
7.6 Focussed strategies

Lesson 8: Evaluating Complementary Strategic Moves, Timing and Scope of Operations

8.1 Offensive moves
8.2 Defensive moves
8.3 The timing of offensive and defensive moves
8.4 Mergers and acquisitions
8.5 Vertical integration
8.6 Outsourcing
8.7 Strategic alliances and partnerships
8.8 Expanding into international markets
8.9 Diversification

Lesson 9: Executing Strategy

9.1 Staffing the organisation with capable people
9.2 Building and developing core competencies and competitive capabilities
9.3 Organising work effort with the support of organisational structure

Lesson 10: Evaluating Operations, Leadership and Cultural Considerations

10.1 Allocating resources appropriately
10.2 Developing appropriate policies and procedures
10.3 Striving for continuous improvement through best practice
10.4 Installing appropriate information and operating systems
10.5 Reward systems that motivate
10.6 Develop and sustain a healthy corporate culture
10.7 Exercise strategic leadership

Lesson 11: Paving the Way for Adoption and Change

11.1 Managing resistance
11.2 Networking to facilitate spread
Certified CEO Program
Module 1 lesson Structure

Lesson 12: Building Strategy

12.1 Higher order learning, reflection and strategic capabilities
12.2 Learning and reflection capabilities
12.3 Strategic capabilities
12.4 Relational leadership
12.5 Narrative and storytelling

Lesson 13: Organisational Agility and Ambidexterity

13.1 The eight dimensions of organisational agility
13.2 The case for agility
13.3 Organisational apology
13.4 Customer responsiveness
13.5 Working in complexity
13.6 Ambidexterity