CHAPTER-1

INTRODUCTION TO THE COMPANY

 OVERVIEW OF

Introduction

Indiabulls Group is one of the country's leading business houses with business
interests in Power, Financial Services, Real Estate and Infrastructure. Indiabulls
Group companies are listed in Indian and overseas financial markets. The Net
worth of the Group is Rs 16,844 Crore and the total planned capital expenditure of
the Group by 2013-14 is Rs 35,000 Crore.

Indiabulls Power is currently developing Thermal Power Projects with an

aggregate capacity of 5400 MW. The first unit is expected to go on stream in May
2012. The net worth of Indiabulls Power is Rs 3,919 Crore. The company has a
total capital expenditure of Rs 27,500 Crore. The company has been assigned
'BBB' rating.

Indiabulls Financial Services is one of India’s leading non-banking finance

companies providing Home Loans, Commercial Vehicle Loans and Secured SME
Loans. The company has a net worth of Rs 4,661 crore with an asset book of Rs
23,792 Crore. The company has disbursed loans over Rs 50,000 Crore to over
300,000 customers till date. Amongst its financial services and banking peers,
Indiabulls Financial Services ranks amongst the top few companies both in terms
of net worth and capital adequacy. Indiabulls Financial Services has been assigned
‘AA+’ rating and has presence in over 87 cities and towns with a total branch
network of 170 branches.
Indiabulls Real Estate is among India's top Real Estate companies with
development projects spread across residential complexes, integrated townships,
commercial office complexes, hotels, malls, Special Economic Zones (SEZs) and
infrastructure development. Indiabulls Real Estate partnered with Farallon Capital
Management LLC of USA to bring the first FDI into real estate in the country. The
company has a net worth of Rs 7,505 Crore and has purchased prime land, mostly
in the metros and other Tier 1 cities worth Rs 4,000 Crore in government auctions
alone. Indiabulls Real Estate is currently developing 64.32 million sqft into
premium quality, high-end commercial, residential and retail spaces. The company
has been assigned 'A+' rating.

Indiabulls Securities is one of India's leading capital markets companies

providing securities broking and advisory services. Indiabulls Securities also
provides depository services, equity research services and IPO distribution to its
clients and offers commodities trading through a separate company. These services
are provided both through on-line and off-line distribution channels. Indiabulls
Securities is a pioneer of on-line securities trading in India. Indiabulls Securities’
in-house trading platform is one of the fastest and most efficient trading platforms
in the country. Indiabulls Securities has been assigned the highest rating BQ-1 by
CRISIL.

The rise & foundation of

Year 2000-01:
One of India’s first trading platforms was set up by IndiaBulls Financial Services
Ltd. with the development of an in-house team

Year 2001-03:

The service offered by IndiaBulls was increased to include Equity, F&O,

Wholesale Debt, Mutual fund, IPO Financing/Distribution and Equity Research.

Year 2003-04:

In this particular year IndiaBulls ventured into Distribution and Commodities

Trading Business

Year 2004-05:

This was one of the most important years in the history of IndiaBulls. In this year:

• IndiaBulls came out with its initial public offer (IPO) in September 2004.

• IndiaBulls started its Consumer Finance business.

• IndiaBulls entered the Indian Real Estate market and became the first company

to bring FDI in Indian Real Estate.

• IndiaBulls won bids for landmark properties in Mumbai.

Year 2005-06:

In this year the company acquired over 115 acres of land in Sonepat for residential
home site development. The world renowned investment banks like Merrill Lynch
and Goldman Sachs increased their shareholding in IndiaBulls. It also became a
market leader in securities brokerage industry, with around 31% share in Online
Trading. The world’s largest hedge fund, Farallon Capital and its affiliates
committed` 2000 million for IndiaBulls subsidiaries Viz. IndiaBulls Credit
Services Ltd. and IndiaBulls Housing Finance Ltd. In the same year, the Steel
Tycoon Mr. LN Mittal promoted LNM India Internet venture Ltd. acquired 8.2%
stake in IndiaBulls Credit Services Ltd.

Year 2006-07:

In this year, IndiaBulls Financial Services Ltd. was included in the prestigious
Morgan Stanley Capital International Index (MSCI). IndiaBulls Financial Services
Ltd. was benefited with the Farallon Capital agreeing to invest` 6,440 million in it.
The company also received an “in principle approval” from Government of India
for development of multi product SEZ in the state of Maharashtra. IndiaBulls
Financial Services Ltd acquired 100% of the equity share capital of Noble Realtors
Pvt Ltd. Noble Realtors is a Company engaged in the business of construction and
development of real estate projects. IndiaBulls Real Estate Business was demerged
to become a separate entity called IndiaBulls Real Estate Ltd. The Board of
IndiaBulls Financial Services Ltd. Resolved to Amalgamate IndiaBulls Credit
Services Ltd and demerge IndiaBulls Securities Limited.

IndiaBulls Financial Services Ltd.

 CHAPTER-2
COMPANY PROFILE
 CHAPTER-3
LITERATURE REVIEW
 Singhania (2017) in his Ph.D. thesis on “India Bulls India” has
worked on objective to study the effect of working of INDIA BULLS how this
affects the financial level, and study the impact of INDIABULLS working on
the internal organisation. It was concluded that being the only company
providing best services to the customers by satisfying their needs, is running
successfully by earning through revenues and through providing remarkable
services to the customers.

 Galhotra (2016) in his research work on “DEMAT accounts in

INDIABULLS India” has worked on how India Bulls is working with its
policies, can it provide quality and variety of products to its customers and
lastly, is there any scope for other participation in coming few years. It was
concluded that presently, the only captain of ship securities is Indiabulls.

 Maraal (2014) in her research paper, “INDIABULLS”, made an

attempt on the roles which private companies can play. The objectives of the
paper were to find out whether private companies can serve as one stop
shop covering all Financial needs, to know whether private companies can
offer value added claim settlement or not. It was concluded that for the first
time in the history, the concept of intermediary is being upgraded on a full
scale. The reach of intermediaries will become deeper and their impact on
the conduct of business will be wider than before. These companies can
become one stop shop for providing all Financial products and services to
the customers.

 Market Research Report, (2012) “Distribution of securities through

INDIABULLS”. This report contains a detailed examination of the key
trends and issues surrounding distribution of Financial products The
report not only looked at channels but also at reasons behind growth of each
channel.. In addition, it will appeal to dependent financial Relationship
Managers

 Market Research Report, (2009) “Distribution of securities through

INDIABULLS”. This report contains a detailed examination of the key
trends and issues surrounding distribution of Financial products The
report not only looked at channels but also at reasons behind growth of each
channel.. In addition, it will appeal to dependent financial Relationship
Managers

 Aggarwal (2008) in his paper on “Distribution of INDIA BULLS

Products in India” worked on the change in the existing distribution
channels and to study whether they are technology oriented or not. To study
whether there is a potential for new companies or not, it was concluded that
new players are exploring fresh techniques of distribution. But India bulls is
among the top competition & holds a position in market

 Hollway and Basu (2007) In this study they analyzed how online
trading is developing & what are the measures which has been followed by
 investment companies. It was concluded that there is rapid development in
online trading & companies are providing remarkable services to their
clients

 Aggarwal (2006) on “DP services in India” has explained his research

experience about location and channels used to provide Depository Services in
India & It is observed that the companies who provide DP Services are going
very good & provide number of services.
 CHAPTER-4
RESEARCH
METHODOLOGY
OBJECTIVES OF THE STUDY

 To study various financial products being offered by India Bulls securities ltd.
 To study factors affecting perception of investor regarding India Bulls Securities
ltd.
 To study the satisfaction level of the investors on the basis of products and
services being offered by India bulls securities ltd.

DATA COLLECTION

The data collected is primary & secondary in nature. The questionnaire is designed for the target
group to get the best amount of data possible keeping in view the importance and authenticity of
the information and convenience of the respondent.

 Research Design
 Research Idea
 Research Question
 Research Statement
 Research Methodology

Research design
Research design is a specification of methods and procedures for acquiring the information we
need to solve the problems. Research design is adopted for the purpose of collection and analysis
of data in a manner aimed at getting relevant information. It will be conceptual structure within
which research will be conducted, collected, measured and analyzed.
Research Idea
To know the market scene of trading and Investment in equities through India bulls securities
Ltd. And see consumer behavior towards it.

Research Question
To study the Behavior of consumers towards India bulls in respect of their Products & Services

Research methodology

Defining the populations: The population taken for the research consist of investors of
Amritsar only .

Defining the Sample: A random sample is taken for the purpose of extensive market survey. A
structured questionnaire is prepared and the results would be analyzed for precise findings.

Size & Type of Sample: A random sample of size 100 is taken for surveying.

Tools used: Convenient & Judjement sampling technique has been used. A frequency count has
been done for different parameters/ question and the most important factors have suggested to
the company for betterment of sales operations.

Limitations

1. There is every possibility of biasness in answering certain questions.

 2. There seems to be lack of awareness on certain subjects, as mainly questions have
“neither agree nor disagree” answers.
3. The factor of time constraint is there.

4. The company hesitates to give certain information in order to maintain secrecy.

CHAPTER-5
DATA ANALYSIS AND
INTERPRETATION
 Questionnaire

1) To study about the Respondents who made investment in Share Market

a) Yes

b) No

OPTIONS YES NO TOTAL

No of respondents 100 0 100

% of respondents 100 0 100

Interpretation:

Referring to Q: 1 It is being filled up by those only who invested in Share market.

 2) To study about the type of trading which Investors generally do?

a) Intraday

b) Delivery

c) Both

OPTIONS INTRADAY DELIVERY BOTH TOTAL

No of respondents 18 65 17 100

% of respondents 18 65 17 100

Interpretation: -

Referring to Q: 2, It is observed that 65% of Investors trade on Delivery basis, 18% on Intraday
& 17% trade on both & trading on delivery basis is considered as safest way of trading.
3) To study the Awareness about products and services being offered by India bulls

a) Yes

b) No

OPTIONS YES NO TOTAL

No of respondents 74 26 100

% of respondents 74 26 100

Interpretation: -

Referring to Q: 3, It is observed that 74% of Investors are aware of products and services offered
by India bulls and 26% of investors are not aware about products and services of India Bulls So
Company have to do more promotional activities
4) To study about the Securities in which Investors generally deal

a) Equities

b) Derivatives

c) Commodities

OPTIONS EQUITY DERIVATIVES COMMODITIES TOTAL

No of 57 15 28 100
respondents
% of 57 15 28 100
respondents

Interpretation:

Referring to Q:4 , It is observed that most of the investors deal in equities because it contains a
wide range of portfolio & some investors also like to deal in commodities.
5) To study the satisfaction level of Investors while trading through India Bulls

a) Yes

b) No

OPTIONS YES NO TOTAL

No of respondents 84 16 100

% of respondents 84 16 100

Interpretation:

Referring to Q:5, It is observed that 84% of the investors are satisfied in trading through India
Bulls and 16% are not satisfied with the trading of India Bulls
6) To study the factors affecting your investment behavior through India bulls

OPTIONS SERVICE CHARGES QUALITY of ALL TOTAL

PORTFOLIO

No of respondent 45 12 38 5 100

% respondents 45 12 38 5 100

Interpretation:

Referring to Q:6 It is observed that Service & Portfolio quality are the main factors which affect
Investment Behavior of investors
7) To evaluate the following investment companies on the basis of their services ( Tick from
1 to 4)

OPTIONS INDIABULL RELIGARE SHAREKHAN RELIANCE TOTAL

S

No of 52 2 37 9 100
respondents

% of 52 2 37 9 100
Respondents

Interpretation:

Referring to Q:7 It is observed that India bulls is ranked at 1 & Share khan at 2 on the basis of
their services Reliance & Religare are not so good at their services according to this study.
8) To evaluate the following factors while trading with India Bulls whether they are good ,
average or bad

OPTIONS GOOD % AVERAGE % BAD % TOTAL

Transparency 93 93 7 7 O 0 100

Location 88 88 12 12 0 0 100

Brokerage 71 71 16 16 13 13 100

Interpretation:

Referring to Q:8 It is observed that Maximum investors have a good response towards India
bulls on different factor like Transparency ,location & Brokerage

9) To study about working of relationship mangers

a) Good

b) Average

c) Bad

OPTIONS GOOD AVERAGE BAD TOTAL

No of respondents 48 36 16 100

% of respondents 48 36 16 100

Interpretation:

Referring to Q: 9 It is observed that 48% of respondents evaluate working of Relationship

Managers as good 36% as average & 16% as bad.

10) To study about satisfaction level towards India bulls on the basis of their services
a) Highly Satisfied b) Satisfied c) Dissatisfied

OPTIONS HIGHLY SATISFIED DISSATISFIED TOTAL

SATISFIED

No of respondents 24 49 27 100

% Of respondents 24 49 27 100

Interpretation:

Referring to Q:10 It is observed that 49% of respondents are satisfied ,24% are highly satisfied &
only 16% are dissatisfied with India bulls
 CHAPTER-6
FINDINGS,CONCLUSION
AND SUGGESTIONS

CONCLUSION
From my research project I would like to conclude that India bulls is a reputed company
and the clients who trade through India bulls are satisfied with their services. A general
impression that I gathered during Data collection was the immense awareness and
knowledge about consumer behavior towards various product & services being provided
by India bulls. The growing importance of the Indian stock market place may be noted in
terms of increased mobilization of funds growing number of investors account. Indian
stock market industry has remained cantered around limited product range. Efforts to
expand and develop the market innovative products have been negligible. This has
happened due to the tendency to avoid risk, inability to understand future market
development and changes in investor preference. The absence of product diversification
and a confused market situation has been made more by the absence of an innovative
marketing network. Online is considered as one of the innovative network. The product
range offered by stock broking firms needs to be redesigned to cater the changes in the
short term, medium term and long term savings and investment markets. The innovative
product should meet the need of not only the conventional risk-averse type of investors.
The future of the Indian economy belongs to the debt market. Therefore security dealing
firms should take early initiative to capture the potential with innovative schemes and
The market success of any new product particularly financial product depends largely on
its acceptance by consumers. Stock market industry must undertake a well-designed and
comprehensive program of investor education especially aimed at investors in rural and
semi-urban area.
 Findings
 All the respondents Invest in share market as growth level is high.
 Most of the investors like to trade on Delivery basis as it is the safest way of trading.
 Investors are aware about the Products & Services of India bulls.
 More than 50% of investors like to deal in equity as it contains a wide range of portfolio.
 About 84% of the investors who trade through India bulls are satisfied.
 It is observed that Service & Quality of Portfolio are the main factors which affect the
investment behavior of investors while trading through India bulls.
 India bulls is Ranked as No.1 Investment Company as compared to others.
 Brokerage charges are considered as average it has to be reduced.
 Most of the Investors are satisfied with the working of Relationship Manager.
 The investors who trade through India bulls are satisfied on the basis of their services.
 Suggestions

 Broking charges should revise to make them more competitive.

 Relationship manager's support to the clients should be improved.
 India bulls should conduct some kind of mock Classes for new Investors who
even don’t know about share market.
 India Bulls should Organize training Program for their existing clients once or
twice in a year.
 There should be employee ID-Card for them so that when they go on it shows
good impression and Identity of employee

 More relationship managers should be appointed for customer convenience.

 CHAPTER-7
BIBLIOGRAPHY
INTERNET SOURCES

 www.Indiabulls.com
 www.Investopedia.com
 www.powerindiabulls.com
 www.bseindia.com
 www.nseindia.com
 www.moneycontrol.com
 www.equitymarket.com
 www.demat.com

BOOKS CONCERNED

Study of dematerialization in India by TATA MC GROW HILL

Analyses of financial securities by : RELIGARE

Stock broking firms in India : FINANCIAL REPORT

Dematerialization by: C.K.KOTHARI

CHAPTER-8
ANNEXURE
 QUESTIONNAIRE

I VARUN MALHOTRA student of BBA in SATYUG DARSHAN INSTITUTE OF

ENGINEERING AND TECHNOLOGY is conducting research on project “TO STUDY THE
CONSUMER BEHAVIOR TOWARDS INDIABULLS.
Kindly cooperate in filling this questionnaire

1) Do you invest in share Market?

a) Yes

b) No

2) What type of trading you generally do?

a) Intraday

b) Delivery

c) Both

3) Are you aware of products and services being offered by India bulls securities ltd?

a) Yes

b) No

4) In what type of securities you deal?

a) Equities

b) Derivatives

c) Commodities

5) Are you satisfied in trading through India bulls?

a) Yes

b) No
6) What are the factors affecting your investment behavior through India bulls?

a) Service

b) Charges

c) Quality of portfolio

d) All

7) How would you evaluate the following investment companies on the basis of their
services ? Ranking from 1 to 4

a) India Bulls ____

b) Religare ____

c) Share khan ____

d) Reliance money ____

8) How would you evaluate the following factors while trading with India Bulls ?

a) Transparency Good\Average\Bad

b) Location of Office Good\Average\Bad

c) Brokerage Good\Average\Bad

9) How would you evaluate the working of relationship mangers?

a) Good

b) Average

c) Bad

10) What is your level of satisfaction towards India bulls on the basis of their services?

a) Highly Satisfied

b) Satisfied

c) Dissatisfied