C R U E LT Y- F R E E

Made Simple
THANK YOU FOR DOWNLOADING “CRUELTY-FREE
MADE SIMPLE” AND CHOOSING CRUELTY-FREE
BRANDS!

With your support, more companies will go cruelty-free and end their
cruel practices across the world.

This guide was created to help you choose cruelty-free brands no matter
where you’re shopping, and no matter your budget.

For more information and the latest updates, please visit www.cruelty-
freekitty.com.

CO N T E N TS
L I S T O F C R U E L T Y - F R E E B R A N D S • p. 3 - 6
C R U E L T Y - F R E E G U I D E S • p. 7
S E P H O R A : C R U E L T Y - F R E E B R A N D S • p. 8
D R U G S T O R E : C R U E L T Y - F R E E B R A N D S • p. 9

R E S O U R C E S • p. 10

NOTE: Brands marked with an asterisk (*) are cruelty-free, but are owned
by a company that isn’t. Brands marked with a “V” are 100% vegan.
 L I S T O F C R U E LT Y- F R E E B R A N D S

# B
CleanWell
Coloured Raine
Colourpop
100% Pure
Badger Commodity
3rd Rock Sunblock
Balm Balm Concrete Minerals | V
BareMinerals* COOLA

A Barry M
Beauty Without Cruelty | V
Cover FX | V
Crazy Rumors | V
Beautyblender Crystal Body Deodorant | V
A Perfume Organic
Becca*
Abba
Bellapierre
Acure
Adorn Cosmetics | V
Benecos D
Besame
Aesop
BH Cosmetics D.S. & Durga
AFK Cosmetics
Bite Beauty Das Boom
Afterglow Cosmetics
Blinc Davids
AG Hair
Blissoma | V De Mamiel
Alba Botanica
Booda Organics | V Deborah Lippmann
Alima Pure
Bulldog Deco Miami
Amika
Butter London Deep Steep
Anastasia Beverly Hills
Buxom* Demes | V
Andalou Naturals
DERMADoctor
Annabelle
Dermalogica*
Antonym
Arctic Fox | V
C DermOrganic
Desert Essence
Ardell
C.O. Bigelow DevaCurl
Ardency Inn
Cailyn Cosmetics DeVita | V
Aromi | V
Captain Blankenship Dose Of Colors
Arquiste
Cargo dpHUE
Astonish
Carol’s Daughter* Dr. Alkaitis
Attitude
Caswell-Massey Dr. Bronner’s
Au Naturale | V
Cate McNabb Dr. Dennis Gross
Aubrey Organics
Catrice Dr. Hauschka
Auromère
Chantecaille Drybar
Australis
Charlotte Tilbury DuWop
Avalon Organics
China Glaze
Aveda*
Christophe Robin
Axiology
Ciate

© 2018 CRUELT YFREEKIT T Y.COM 3

E Glo Skin Beauty
Gloss Moderne
Japonesque
JASON
Glossier JINsoon
Earth’s Beauty
GOSH John Masters Organics
Earth Tu Face
Graydon Skincare Jordana
Ecco Bella
Josh Rosebrook
EcoColors
Josie Maran
EcoTools | V
ECOS
H Jouer
Juice Beauty
Edward Bess
Habit Julep
e.l.f.
Hana Organic Skincare
Elate
Hard Candy
Elixery
ella + mila
Harvey Prince Organics K
Hask
Ellis Faas
Hello Products Kahina Giving Beauty
Ellovi | V
Hempz Kat Von D
Emani | V
Herbatint Kate Somerville*
EO Products
Herbivore Botanicals Kenra
Epic Blend
Horore Des Pres Kester Black
Essence
Hourglass Kevin Murphy
Everyday Minerals | V
House of Lashes Kiss My Face
EVOLVh
Hugo Naturals Kirkland Signature
Eyeko
Hurraw! Balm | V Kiko
Hush & Dotti Kjaer Weis

F Hynt Beauty Koh Gen Do

Kopari Beauty
Kora Organics | V
FACE Atelier
Fairy Girl | V
I Kryolan
Kylie Cosmetics
Fiona Stiles
I Am Selfcare KYPRIS
Fior Minerals
IGK
First Aid Beauty
Iles Formula
Fitglow Beauty
Flower
ILIA L
Illamasqua
Forager Botanicals
Indie Lee L.A. Girl
Formulary 55
Inika | V Lather
Fortune Cookie Soap
IT Cosmetics* Laura Geller
French Girl
It’s a 10 Lauren B. Beauty
Furless
Lavanila
Le Couvent Des Minimes

G J Le Labo*
Level Naturals | V
J.R. Watkins Lily Lolo
Gabriel Cosmetics
Jack Black* Lina Hanson
Giovanni
Jane Lit Cosmetics
Girlactik
Jane Iredale Live Clean

© 2018 CRUELT YFREEKIT T Y.COM 4

Liz Earle* Natasha Denona Pravana
Lotis Wei Nature’s Gate | V Primal Pit Paste
Lulu Organics NCLA | V Priti NYC | V
Lurk Nellie’s All Natural Province Apothecary
LUSH Nip+Fab Puracy
LVX | V Nourish Organic Pur Cosmetics
Nubian Heritage* Pure Anada
NUDE Skincare
nyl skincare | V
M NYX* Q
Mad Hippie Queen Helene
Madison Reed
MAHALO O
Makeup Geek R
Manic Panic Obsessive Compulsive Cosm. | V
Marc Jacobs Beauty Odacite Radical Skincare
Marcelle Odylique Rahua
Marks & Spencer Ofra Cosmetics Rare Elements
Marula Ole Henriksen RCMA
May Lindstrom Omorovicza Real Techniques | V
Mehron One Love Organics REN*
Melt Cosmetics Oribe Red Apple Lipstick | V
Meow Meow Tweet | V Orly Renee Rouleau
Merle Norman Osea Malibu | V Reverie
Method Ouai Rita Hazan
Milani Ouidad Rituel de Fille
Milk Makeup Out of Africa RMS Beauty
Mineral Fusion Oz Naturals Rodial
Molly’s Suds Rouge Bunny Rouge
Molton Brown*
Moroccanoil P
Morphe S
Mukti | V Pacifica | V
MuLondon | V Pai | V S.W. Basics
MUN | V Painted Earth Saavy Naturals | V
Murad* Pangea Organics Sachajuan
MV Organic Skincare Paul Mitchell Samana Naturals | V
My Daughter Fragrances Paula’s Choice Sappho
My Konjac Sponge Penhaligon’s Schmidt’s Naturals* | V
Perfekt Scotch Naturals | V
Phlur Seche
N Physicians Formula Seventh Generation
PiperWei Shea Moisture*
Nad’s Pixi Sibu | V
Nanshy Pour Le Monde Silk Naturals

© 2018 CRUELT YFREEKIT T Y.COM 5

Skinny & Co
Smashbox
U
Smith & Cult
Urban Decay*
Soapwalla | V
Ursa Major
Sonia Kashuk
SpaRitual | V
Stargazer
V
Stila
Vapour Beauty
Strange Invisible
Verb
Sugar Venom | V
Vered Organic Botanicals
Sugarpill
Vernon Francois
Suki
Vintner’s Daughter
Sukin
Sunday Riley
Suntegrity
Superdrug (B.)
W
Supergoop! | V
W3LL PEOPLE
Suva Beauty
Wander Beauty
WEN by Chaz Dean

T Whish
Whole Foods (365)
Wet’n’Wild
Tarte*
Wunderbrow
Tata Harper
TATCHA
Terra Nova
The 7 Virtues
Y
The Beauty Chef
Yarok | V
The Body Shop
Yes To
The Gnarly Whale | V
Youngblood Mineral
The Ordinary
Youth To The People
TheBalm
Thesis | V
TO112
Tom’s of Maine* | V
Z
Too Faced*
Zoeva
Trader Joe’s
Zoya | V
Tree Hut
Trish McEvoy
Trust Fund Beauty
Tsi-La

© 2018 CRUELT YFREEKIT T Y.COM 6

 C R U E LT Y- F R E E F R O M H E A D T O T O E
Ever yday Essentials

Switching to cruelty-free products? Let me make it easy for you.

The first thing you want to do is swap out your animal-tested everyday products for
cruelty-free options.

Here are the helpful links you’ll need for this step, all in one place. Click the prod-
uct category to read the guides.

FA C E + B O DY MAKEUP

Deodorant Ultimate Guide

Soap Mascara
Dental Care Foundation
Facial Moisturizer Concealer
Shaving & Hair Removal
Sunscreen
HAIR
Perfume
Nail Polish Remover
Shampoo & Conditioner
Hair Dye
HOUSEHOLD Dry Shampoo
Hair Spray
Cleaning Products
Laundry Detergent

© 2018 CRUELT YFREEKIT T Y.COM 7

 S E P H O R A • C R U E LT Y- F R E E B R A N D S

Below are the cruelty-free brands carried by Sephora. Your local Sephora might not
carry them all, but they’re all available online. Full guide.

MAKEUP SKIN & HAIR

Anastasia Beverly Hills

Amika
BareMinerals*
DERMADoctor
Beautyblender
Dr. Dennis Gross
BECCA*
Drybar
Besame
First Aid Beauty
Bite Beauty
Herbivore Botanicals
Blinc
Juice Beauty
Buxom*
Kate Somerville*
Ciate
Lavanila
Cover FX
Murad*
Hourglass
NUDE Skincare
Josie Maran
Ole Henriksen
ILIA
Omorovicza
Kat Von D
REN*
Marc Jacobs Beauty
Sunday Riley
Milk Makeup
TATCHA
Natasha Denona
Tata Harper
Perfek t
Verb
RMS Beauty
WEN by Chaz Dean
Smashbox
Stila
Tar te*
Too Faced*
Urban Decay*

© 2018 CRUELT YFREEKIT T Y.COM 8

 D R U G S T O R E • C R U E LT Y- F R E E B R A N D S

Many drugstore beauty brands test on animals. I’ve gathered the cruelty-free options
below, and you should find them at Target, Walmart, CVS, and more. Full guide.

MAKEUP SKINCARE

Ardell Acure Organics

Annabelle Alba Botanica
B. (Superdrug) Andalou Naturals
Bonne Bell Aubrey Organics
e.l.f. Avalon Organics
EcoTools Derma E
Flower Deser t Essence
GOSH JASON
Hard Candy Kiss My Face
Jane Mineral Fusion
Jordana Nip + Fab
Makeup Academy Nourish Organic
Marcelle Pacifica
Milani Tom’s Of Maine*
Mineral Fusion Queen Helene
NYX* Yes To
Pacifica
Physicians Formula
Pixi
Prestige
Sonia Kashuk
Wet’n’Wild

© 2018 CRUELT YFREEKIT T Y.COM 9

 C R U E LT Y- F R E E R E S O U R C E S

Please visit the links below for more of my cruelty-free resources. It would be greatly
appreciated if you shared these articles on Facebook with friends and family.

INFO

List Of Companies That Test On Animals

Every thing You Need To Know About Animal Testing

China & Animal Testing: What You Need To Know

How To Determine If a Company Is Cruelty-Free

S H O P P I N G C R U E LT Y- F R E E . . .

At Ulta

On Amazon

U LT I M AT E G U I D E TO. . .

Cruelty-Free Makeup

Cruelty-Free Skincare

Cruelty-Free Fragrances

© 2018 CRUELT YFREEKIT T Y.COM 10