Name Abdu Yasin

Section -I

Assignment- I on strategic management

1. Vision and Mission statements of ethio telecom

Vision
To be a world-class telecom services provider
o Vision specified what the company wants to become: To be the preferred telecom services
supplier
o Best as what: a world-class telecom services provider
o Strategic objective: did not specify.

Mission
 Connect Ethiopia through state-of-the-art telecom services(2, 4)
 Provide high quality, innovative and affordable telecom products and services (2, 6) that enhance
the development of our nation and ensure high customer satisfaction (1).
 Build reputable brand known for its customers’ consideration(7)
 Build its managerial capability and manpower talent(9) that enables ethio telecom to operate at
international level(3)
 Support community and environmental development(8)
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 2 3 4 For 6 Concept Image Employees9
Survival 7 8
5
Yes yes yes Yes No yes yes yes yes

2. Awash Insurance Company S.C. (AIC)

Vision statement:
To be the leading and the best insurance service provider.
 Vision specified what the company wants to become: A trusted leader in financial services.
 Best as what: best insurance service provider.
 Strategic objective: not specified
Mission Statement:
AIC exists to provide diversified general and long –term insurance services(2) to its esteemed
customers (1) with great excellence, profitably(5) and ethically(6) through the application of a state –
of -the-art technology(4).
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 2 3 4 For 6 Concept Image Employees9
Survival 7 8
5
yes Yes no Yes yes yes no no No
 Nikes mission and vision statements
Vision statement:
“To carry on his legacy of innovative thinking(7), whether to develop products(2) that help athletes(1) of
every level of ability reach their potential or to create business opportunities that set Nike apart from the
competition(7) and provide value for our shareholders.(5)”
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 3 4 For 6 Concept Image Employees 9
2 Survival 7 8
5
yes No no No Yes no yes No no

Mission Statement:
” To bring inspiration and innovation (6) to every athlete (1) in the world (3) and if you have a
body you are an athlete.
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 3 4 For 6 Concept Image Employees 9
2 Survival 7 8
5
yes No yes No No yes no No no

Starbucks Coffee’s Corporate Mission Statement

Starbucks Coffee’s corporate mission is “to inspire and nurture the human spirit – one person,
one cup and one neighborhood at a time (6).”
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 3 4 For 6 Concept Image Employees 9
2 Survival 7 8
5
no No no No No yes no no no
This mission statement reflects what the company does to keep its business running. Starbucks
mission should have included all 9 comp
onents of the mission but didn’t include many of them. The company also doesn’t mention any of
the values and it’s not clear as to what guides company’s actions and decisions.
Starbucks Coffee’s Corporate Vision Statement
Starbucks Coffee’s corporate vision is “to establish Starbucks as the premier purveyor of the
finest
coffee in the world while maintaining our uncompromising principles while we grow.” This
corporate vision statement has the following components relevant to the business:
  Premier purveyance
 Finest coffee in the world
 Uncompromising principles
 growth

Name Mohammed Elalta

Section -I
Assignment- I on strategic management
1. Vision and mission statements Commercial Bank of Ethiopia
VISION
To become a world-class commercial bank by the year 2025.
 Vision specified what the company wants to become: A world class leader in financial
services.
 Best as what: best world class commercial bank
 Strategic objective: Leading in commercial banks by 2025.
MISSION
We are committed to best realize stakeholders' needs(5) through enhanced financial
intermediation globally and supporting national development priorities,(3) by deploying highly
motivated, skilled and disciplined employees(9) as well as state-of-the-art technology(4). We
strongly believe that winning the public confidence is the basis of our success (6).
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 3 4 For 6 Concept Image Employees 9
2 Survival 7 8
5
No yes yes yes No yes no No no

2. Vision and mission statements of Samara University

Mission statement:
Producing competent graduates (9), releasing problem solving research outputs (2) and providing
need based community services (8) through education, training, consultancy and research to
foster the social and economic development of the nation(1, 8).
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 3 4 For 6 Concept Image Employees 9
2 Survival 7 8
5
yes yes Yes No No No No Yes yes
Vision statement:
 Be the leading University in pastoral and agro-pastoral community development in East Africa
by 2030.
 Vision specified what the university wants to become: leading university in pastoral and agro
pastoral development
 Best as what: best university in East africa
 Strategic objective: Developing pastoral and agro pastoral community

3. Coca Cola mission statement

“To refresh the world - in mind, body and spirit… To inspire moments of optimism - through our
brands and actions… To create value and make a difference everywhere we engage”
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 3 4 For 6 Concept Image Employees 9
2 Survival 7 8
5
no no Yes No no yes no no no
Coca Cola Company’s mission is quite poor. The mission only includes two components and
doesn’t mention any values by which the company guides its actions.
Coca cola vision statement
Coca Cola’s vision includes following six Ps:
 “People: Be a great place to work where people are inspired to be the best they can be.
 Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy people's desires and needs.
 Partners: Nurture a winning network of customers and suppliers, together we create
mutual, enduring value.
 Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.
 Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.
 Productivity: Be a highly effective, lean and fast-moving organization.”
Coca cola’s vision describes firm’s customers, products, markets, concern for survival,
philosophy, self-concept, concern for public image and concern for employees, which is exactly
what a good mission should include.
 Vision and mission statements of Nestel
Mission statement:
…the world’s (3) leading nutrition, health and wellness (7) company. Our mission of “Good
Food, Good Life” is to provide consumers (1) with the best tasting, most nutritious choices in a
wide range of food (2) and beverage categories and eating occasions, from morning to night.”
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 3 4 For 6 Concept Image Employees 9
2 Survival 7 8
5
yes yes Yes No no no yes no no

Vision statement:
“Nestlé aim is to meet the various needs of the consumer (1) every day by marketing and selling
food of a consistently high quality (2,7). The confidences that consumers have in our brands is a
result of our company’s many years of knowledge in marketing, research, and development, as
well as continuity – consumers relate to this and feel they can trust our products”.
Customer Product/ Market Technology Concern Philosophy Self Public Concern For
1 Service 3 4 For 6 Concept Image Employees 9
2 Survival 7 8
5
no no Yes No no yes no no no
 Vision and mission statement of Dashen Bank
Vision Statement:
To be Best-in-Class Bank in Africa
Mission statement:
To provide efficient customer-centric banking service using the expertise of inspired
professionals and cutting-edge technology, while creating sustainable value for our stakeholders
Vision statement:
To be the largest low cost airline in Asia and serving the 3 billion people who are currently
underserved with poor connectivity and high fares.

Vision and mission statements of AirAsia

Mission statement:
To be the best company to work for whereby employees are treated as part of a big family (9).
Create a globally recognized ASEAN brand (3). To attain the lowest cost so that everyone can fly
with AirAsia (8). Maintain the highest quality product (5, 7), embracing technology (4) to reduce
cost and enhance service (2) levels.
Vision statement:
To be the largest low cost airline in Asia and serving the 3 billion people who are currently
underserved with poor connectivity and high fares.